Fizz Experience set for 11,000 days for Euro-Pro

Leading experiential and field marketing agency, Fizz Experience, has won a contract to supply in-store marketing services for innovative housewares retailer Euro-Pro. The campaign will see Fizz Experience develop, execute and manage an ongoing programme of in-store demonstrations and sales activity in Currys PC World and Dunelm stores across the UK. The contract was awarded following a competitive pitch process.

Fizz Experience brand ambassadors will be deployed to showcase the features and benefits of Euro-Pro’s household brands; the Shark range of vacuum cleaners and steam mops, and the Ninja range of food blenders. The Shark range, recently awarded “highest in customer satisfaction with upright vacuums” in a study by J.D. Power, will be demonstrated by highly trained ambassadors in 45 Currys PC World stores and 35 Dunelm stores. The Ninja range, which includes the CNET top-rated Ultima Blender, will be showcased in 28 additional Currys PC World stores. The contract covers 11,000 activity days over an initial 12 month period and underpins Euro-Pro’s upcoming above-the-line TV and press autumn advertising campaign.

David Matthews, UK director of sales at Euro-Pro, said, “Euro-Pro is one of the fastest growing innovators in the houseware space, so it’s imperative that we work with companies who can help us maintain that growth. Fizz Experience has shown time and again in their 25 years of experiential marketing that its focus on quality gives tangible results and strong ROI for their clients. We’re looking forward to working with them to drive sales by demonstrating the value of our products in-store. Working with Fizz enables consumers to physically see the difference our products could make to their day-to-day lives and have any queries answered by highly trained brand ambassadors. ”

Jill Pinner, chairman and founder of Fizz Experience, said, “Our team are raring to go to show off the inherent quality of Euro-pro’s products. In our experience, consumers are more likely to make a purchase when they’ve seen the product in action, can see the benefits these products can make to their home life in-person and are able to have any queries answered in person. We’ll be working hard to supplement Euro-Pro’s phenomenal growth in the last few years by strengthening their brand presence in the UK and boost sales.”

Fizz Experience in our online directory