Tasked with increasing awareness in London and driving property valuations, The Gate’s finely-crafted ‘d&g&you’ campaign challenges the perception that estate agents are more interested in their own targets than their customers’ needs and reflects the transformation of Douglas & Gordon into a modern, property platform business that puts the customer front and centre.
The Gate identified that exceptional local knowledge, a highly-personal touch and great negotiating experience are what vendors and buyers are really after and what Douglas & Gordon delivers. The result is a warm, quirky and disruptive campaign that uses well observed, beautifully shot, images – showcasing little glimpses into people’s lives and how D&G aims to support them.
Launching this week in outdoor, digital and social, with further support in print in the new year, the campaign is the spearhead for a series of new propositions, services and marketing initiatives that will roll-out throughout 2018 as the company continues with its expansion plans.
Luke Mugliston, CMO Douglas & Gordon commented “The Gate have been a joy to work with, and having media and creative under one roof has been invaluable to us in terms of communications planning and delivery. ”
The Gate London’s CEO, Jamie Elliott added “Douglas & Gordon is a special company and we’re proud to have been working with their new team to capture the essence of what sets them apart from the pack”.