Grand Visual helps DDB and Marmite lighten up Christmas love and hate
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As part of Marmite’s sponsorship of this years Oxford Street Christmas lights, Grand Visual worked with DDB to produce and deliver an interactive campaign that allows people to participate by submitting their “love it or hate it” expressions for their moment of fame on a specially designed digital banner hanging above Oxford Street just by Selfridge’s.
There are 2 ways to get involved:
People can upload a photo on Marmite’s Facebook page, after which they will be sent an email with the designated time frame for when their image will appear. Those who can’t make it down to the capital can still see their ‘face in lights’ via a live webcam and an online gallery.
Shoppers on Oxford Street will also be able to get involved through an interactive bus shelter located near Bond Street tube station which launches on 26th November. Each photo feed is delivered through OpenLoop, Grand Visual’s campaign management dashboard that facilitates dynamic, real-time campaigns across multiple screen networks.
Joanne O’Riada, Marmite brand manager, comments: “2012 has certainly been a great year for Britain – from the Queen’s Jubilee to unprecedented sporting achievements – so what better way to top it all off than giving everyone the chance to shine in this year’s Oxford Street Christmas lights.”
Jace Tyrrell, director at New West End Company, who represents the Oxford Street Retailers says, “London’s legendary Oxford Street Lights will capture the imagination of the 40 million visitors to the West End, over the Christmas period. With the largest social media campaign the West End has seen, Oxford Street lovers globally are being given a chance to be part of the world famous display. We think it’s great to be working with an iconic British brand readily available on Oxford Street.”
Dan Dawson, digital director at Grand Visual commented: “Clever use of technology is at the heart of this fun and memorable campaign. Our OpenLoop dashboard delivers user photos to the specially built banner screen within minutes where participants can view their ‘face in lights’ and can of course share their fame with friends online.”
