IDM announces Marketing Masterclass series

The Institute of Direct and Digital Marketing (IDM) has launched its new Marketing Masterclass series, offering marketers the chance to learn from those changing the industry. Sessions cover topics from the role of chatbots, through digital transformation, planning integrated campaigns, to hacking yourself to be the next marketing leader.

Jane Cave, MD at the IDM, said: “It’s a good time to be a marketer. Many marketers hark back to the days when the profession was simpler. Marketing isn’t simple any more but it’s a lot more interesting. So interesting that brands and agencies want same thing – talented people who understand the business now and can see where it’s going to next. Join those driving that change and add more skills to your repertoire. Join us.”

The series of training kicked off on 14 September, with ‘Hack your way to becoming a marketing leader’ from Jack Lowman, director of marketing at The Prince’s Trust, and Mark Harris, Director at The Marketing Centre.

On 19 October, Andrew Churchill and Jonathan Williams, Co-authors of the MIDAS Alliance’s BSI Standard Pas 499, will host the ‘Subject access: safely get customers their data’ Masterclass. They will explain the additional requirements that elements of the new GDPR laws, such as data subject access requests, will have and what is necessary to confirm that individuals asking for their data really are the person they claim to be.

Paul Berney, founder and managing director at mCordis, will explain all, and why the future doesn’t begin tomorrow – it’s already here at ‘Artificial Intelligence: Understanding the role of chatbots’ on 30 October.

In November, author, consultant, CEO of Dave Chaffey explains how a business can build a roadmap to digital transformation, and find new opportunities to increase leads and sales online. His ‘Practical digital transformation’ Masterclass gives you practical advice on improving customer experience using data and a 90-day planning process for transformation.

Masterclasses close with PR Smith, author, consultant, speaker and creator of the SOSTAC marketing planning system, who will tell marketers ‘How to write the perfect integrated marketing plan’. He’ll present a framework to better understand how to boost short term marketing results, write an outline plan, and build a long-term sustainable competitive advantage.


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