Indesit, Arsenal FC and Flourish combine for Camp Bestival family experience
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Household appliance manufacturer Indesit promoted the features of its latest washing machine range with experiential activity at Camp Bestival over the weekend.
Indesit’s new Innex technology is designed to make life easier for families through its simple “Push and Wash’ one-button system.
To communicate the extra time this allows families to spend together, and also celebrate the brand’s partnership with Arsenal FC, Indesit created a family-focused football experience for festival-goers to enjoy throughout the event.
Parents relaxed and enjoy a beverage in the Suds ‘n’ Studs bar area, where prizes including Indesit products and tickets to Arsenal home matches could be won via a series of competitions.
They also learnt about Innex technology, as well as the innovative Sports Programme functions available on all Indesit washing machines.
Meanwhile in Indesit and Arsenal’s interactive trailer centre, younger guests enjoyed soccer schools coaching clinics, play games, and won footballs and t-shirts by taking part in a penalty contest.
Visitors of all ages also took part in the Indesit Clean Sheet Challenge, in which participants aimed to win prizes including Indesit and Arsenal-branded water bottles by kicking footballs into two Indesit washing machines.
Other football-based challenges installed around the trailer centre included a speed shooting test and a dribbling challenge.
Brand experience agency Flourish were appointed by Indesit to deliver the activation. Flourish creative Harry Osborne commented: “We’re delighted to help Indesit give families at Camp Bestival a place to relax and enjoy themselves. Earlier this year we took this activity around the south of the UK and it was extremely well received, so it was great to see it have such a positive impact this weekend too.”
Camp Bestival took place from 31st July to 3rd August in the grounds of Lulworth Castle in Dorset. Headline acts included Basement Jaxx, De La Soul and James.
