Ingenuity London today announces the appointment of Natalie Shaw as Brand Director.
Joining Ingenuity’s growing team, Shaw brings with her significant experience in the media space following nearly a decade at Mindshare where she held several positions, most recently Global Head of New Business where she led the global new business team through a period of exceptional growth.
In her role as Brand Director, Shaw will have a key strategic role supporting the Agency Selection division, growing Ingenuity’s expanding media offering. She will also have client direction responsibilities on the Lead Generation team, as well as sitting on the strategic leadership team.
Shaw says: “I have known Ingenuity since its infancy and have always kept a close eye on its expansion into new areas of business development. I’m excited to join the management team at this stage to really help steer the next chapter of its development and further boost its media capabilities.”
Chris Kemp, CEO and Founder at Ingenuity, adds: “Bringing Natalie on board is an incredibly exciting hire for us. Her media expertise will help us run the best pitches we possibly can and go above and beyond for our clients in this area. Given we’ve just celebrated our 15th birthday, I am also really looking forward to her fresh perspective which will help take Ingenuity into the next phase of our business journey.”