Jet Screen shows Klass for Littlewoods and JCDecauxLive

Singer and TV personality Myleene Klass appeared as a magical genie on London’s Southbank this week to grant lucky shoppers’ Christmas wishes in a Littlewoods experiential campaign with JCDecauxLive.

High-definition live images of Myleene were projected onto a 13ft Jet-Screen sheet of water, with two-way visual and audio communication which enabled members of the public to communicate with the ‘genie’ in real-time.

Lucky pedestrians were each given one “Christmas wish” which Myleene granted by giving away top Littlewoods gifts, which included: iPads, Xbox consoles and the top children’s toys of the year.