Kellogg’s appoints new vice president of marketing, Europe

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Cereal company Kellogg’s has appointed Paul Humphries as vice president of marketing for Europe.

Paul now leads the EMEA marketing team in the Kellogg’s Office in Dublin, Ireland, and is responsible for delivering category-leading marketing initiatives on the company’s key brands across the region.

Humphries has over 18 years’ experience in both sales and marketing in the UK, Ireland and across Europe and the Middle East. He started his career with United Biscuits where he performed a range of sales and marketing roles, his first role with Kellogg was in 2005 as UK brand manager for Kid’s Snacks, followed by a number of senior roles within the business. In his new role as vice president, marketing EMEA he will report directly to Wolfgang Koenig, vice president, Kellogg EMEA.

Wolfgang Koenig, vice president, Kellogg’s EMEA, said: “We’re entering a really important phase for our business in Europe and we need strong visionary leaders to ensure our brands maintain and increase relevancy with consumers across the region. I’m confident that Paul has the knowledge, passion and creativity necessary to deliver highly impactful marketing that contributes to the growth of our brands and our organisation.”

Speaking of his appointment, Humphries said: “Kellogg’s has tremendous brands and I’m hugely passionate about the opportunity to leverage the strength of these brands to better meet the needs of today’s consumers and to help our retail partners grow the cereal category. We also have an opportunity to bring about a transformation in the way we develop and deploy our marketing communication placing a focus on more agile, responsive plans and consumer engagement. We have an exciting journey ahead”

Having attained his Degree in Management Science at the University of Warwick, Paul now lives in the seaside town of Malahide in County Dublin, Ireland with his wife and with two sons. He is a keen cyclist and enjoys a bowl of Kellogg’s Bran Flakes most mornings for breakfast.

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