Kru picks up The Tab’s partnership for student campaigns

Specialist staffing agency Kru Live has partnered with student business The Tab.

The Tab was founded by two students from Cambridge University who collaborated to create the UK’s largest and most read student news site. The paper targets a very specific audience and demographic – students. The Tab has a monthly readership of 3,000,000 and coverage at 60 British Universities (75 by March) and has been causing a stir since 2009 .

The publisher’s unique and growing audience is ideal for brands wishing to target their marketing to this student demographic and the abundance of creativity within the team at Tab is expected to deliver some great ideas. Offering a package that allows advertisers to appear in The Tab and then activate at Universities and engage directly with students is already proving to be desirable prospect.  The Tab’s advertisers include anyone from Shell to the Civil Service in the graduate recruitment space to widely recognised brands such as Spotify, Netflix and Lidl.

Alexander Whyte, commercial director at The Tab, said ‘combining our in-house creative team with Kru Live’s experience in the staffing and implementation of experiential campaigns, I have no doubt this partnership will be a great success’.

Kru Live’s CEO, Tom Eatenton said ‘having also started a business from student digs I can relate to the journey of The Tab and really look forward to working with such a talented group. We are eagerly waiting to see what innovative ideas Team Tab come up with for their advertisers’.