Umbro’s Velocita blind tested on Hackney Marshes
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Football brand Umbro previewed the launch of its new Velocita football boot with the help of leading marketing agency RPM, who delivered an exclusive boot testing event at Hackney Marshes Centre in London.
A group of influencers from Pro Direct Soccer’s LDN 19 store as well as the Freekickerz YouTube channel were invited to test Umbro’s new boot in secret ahead of its launch.
Players took part in a testing session without knowing the product they were testing or the brand behind it. They were given unbranded apparel to wear and were handed unbranded boots whilst blindfolded so their first impressions were based on the touch and feel of the boot.
It was only after completing a rigorous testing session that the boot was shown in all its glory.
Weighing just 165g, the Velocita is Umbro’s lightest ever football boot and has been specifically engineered to offer a level of comfort for 90 minutes and beyond. The boot is built for ‘fast’ speed in all directions, improving agility by mimicking natural foot motion and traction with a unique Umbro stud configuration.
Dom Robertson, managing director at RPM said: “Attention to detail is a key element in the development of the boot and the event needed to reflect that. The guys were kept in the dark from the start and it was fantastic to see their reactions when Umbro was unveiled at the end. We were thrilled with the final results.”
Chris Dolan, head of PR & communications at Umbro, said: “We knew the Velocita would surprise the football boot world and had a clear vision of the experience we wanted to create to reinforce the element of surprise. RPM’s execution of our brief was first class.”
Content from the event can be found online via Pro Direct Soccer, Soccer Bible and the FREEKICKERZ YouTube channel.
