La Roche-Posay and N2O pair up for two brand experience campaigns

Effaclar-1Award-winning creative brand experience agency, N2O, is activating two campaigns to inform consumers about their particular skincare needs.

The La Roche-Posay Effaclar experience at Westfield White City (7th to 10th September) featured full-range demonstrations targeting those with blemish-prone skin and showcasing their Effaclar Spotscan diagnostic tool, an AI service developed with dermatologists to help customers find their personalised routine for blemish-prone skin.

Live now across seven locations, the La Roche-Posay Anthelios Sun Safety SPF Tour Bus is travelling the UK and Ireland in an Airstream setup, offering free mole check-ups and educating consumers about the importance of sun protection.

Gemma Mablin, Senior Account Director at N2O, said: “Skincare is a really personal thing, and it’s all about being armed with the best information possible so consumers can make an informed choice. That inspired these activations; really bringing to life the benefits of La Roche-Posay’s specialist ranges. People love having those conversations with the experts, and learning more about the brand in this tailored way.”

Stephanie Parrish, Senior Brand Manager for Anthelios at L’Oréal, said: “We have a great working relationship with the N2O team, and they’ve been incredibly responsive; from the initial creative ideas to the execution, we couldn’t be happier!”

La Roche-Posay Anthelios Sun Safety SPF Tour Bus is touring the UK from 12th to 20th September.

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