Liqui Moly has made a principled stand against the choice of Belarus for the IIHF Hockey World Championship.
The decision to become a sponsor was made in 2017.
A statement from the company reads: “Liqui Moly is committed to fairness, respect, freedom and the protection and respect of human rights. The current situation in Belarus as well as the politics of the government, the treatment of demonstrators and obvious violations of human rights in Belarus deeply contradict Liqui Moly’s convictions and values. For this reason, Liqui Moly will cancel its sponsoring of the hockey world championship if the IIHF committee hold on to the decision to let take place the competitions in Belarus.”