In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gave a voice to the event and promo staffing industry. Following a survey sent to over 6,000 event professionals, the report measured the business impact of coronavirus, analysed recovery strategies and attempted to forecast the future for UK event and promo staffing agencies. The aim of the report was to benchmark the industry with a fact-based, emotion-free indication of how professionals in the industry are coping. Liveforce are now in the process of publishing a series of tracker reports that will follow the progress of the industry back to the “new normal”.
The events and promo industries have been hit particularly hard by the pandemic, but there is a ray of hope on the horizon.
“The way our industry has pulled together in the most testing of circumstances has personally moved me. From the “Light it in Red” campaign, to the support we’ve shown each other across social media in the last 5 months, all these efforts – no matter the size – has shown the world that we are not ready to roll over and call it quits. We are the problem solvers, the solution finders and we won’t give up.” Greg Lusk, Co-founder, Liveforce