Lyles Golden syrup open first selfie-service café
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On a mission to spread morning smiles across the nation, Lyle’s Golden Syrup has today opened the doors to the world’s first “Selfie-Service” Café, following research that 42% of Brits describe the morning as the worst part of their day with over 22 million Brits revealing they don’t muster up a smile before 9am.
The “Selfie-Service” Café will be giving Londoners passing through Covent Garden a free Lyles-topped breakfast. Instead of money, payment for the pancakes and porridge is made by uploading a smiling selfie to twitter, facebook or instagram with the hashtag #smileswithlyles .
With nearly a third (31%) of Brits admitting to taking a photo of themselves at least once a week, the “Selfie-Service” Café is a natural addition to the capitals pop-up scene.
Sara Harrison at Lyle’s says “The thought of the alarm going off in the morning makes many Brits shudder. It’s clear that morning pressures and stresses are causing the nation to get off to a bad start and we want to give people a reason to smile. With the selfie trend still gaining momentum, we’re encouraging Brits to get snap happy at breakfast time.”
