Magnum celebrates 25 years with a lucky dip by N2O
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Magnum celebrated 25 years of pleasure on Sunday, 27 July, with a Regent Street takeover featuring the world’s longest, and most fabulous, dipping bar!
The climax of Magnum’s 25th birthday celebrations, and part of London’s ‘Summer Streets’ campaign, this extraordinary street party featured a 50 feet long Magnum Dipping Bar, live DJ set, champagne reception and VIP area. All were produced and staffed for Unilever by N2O, working with concept partner, Hot Pickle.
Pleasure seekers had the opportunity to enjoy the glorious weather, a traffic-free Regent Street and one of 25,000 bespoke Magnums.
Selecting their favourite Magnum ice-cream, chocolate coating and delicious drizzle, everyone visiting Regent Street was encouraged to give in to indulgence and enjoy a moment of personal pleasure and bliss right in the middle of Britain’s busiest city.
These freshly dipped Magnums were presented to the public by 50 specialist Magnum Dippers provided by N2O, the beautifully crafted complimentary Magnums are now starring in web-wide-shared photos and video.
All images of each individually created Magnum featuring the #MagnumRegentSt, entered the birthday competition for a chance to win a limited edition, £5,000 Henry Holland dress, inspired by the Magnum Classic Range.
Nicola Rolfe, Magnum’s brand manager, said of the event:
‘Our Magnum Regent Street event was just incredible and I feel really proud of what we achieved. The day ran amazingly smooth! There was definitely some expert dipping and in the toughest circumstances being outside.’
