Grass Roots appointed for Ford launches

Grass Roots Meeting & Events, part of the global Grass Roots Group which specialise in employee and customer engagement solutions, has been appointed by Ford to handle the logistics for Ford’s forthcoming pan-European Focus and Mondeo press launches.

In a separate project, the company will also manage the logistics around the fleet launch for the same two vehicles.

Steve Woolmington, senior manager product communications, Ford of Europe Public Affairs said: “We are delighted to be working again with Grass Roots on one of the most significant media introductions of recent years.

In bringing a new Ford Focus and Ford Mondeo to the market, we needed to work with partners we can trust to deliver an outstanding media event.

Grass Roots has been involved in press events for Focus, Kuga, S-MAX, Galaxy, Ka, Mondeo, B-MAX and Transit in previous years and have always worked very professionally, both directly and behind the scenes, to provide a quality experience for our media guests. We look forward to working with them on this major new programme.”

Jane Jennings, account director for Automotive at Grass Roots, said: “We have worked on a number of Ford media launches over recent years and are delighted to be continuing our client relationship with these prestigious events.”