Volvic Juiced hosts comedy festival
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Volvic Juiced has hosted its first ever comedy festival, offering a lighter way to enjoy a summer evening by bringing together the comedic talents of Mock the Week’s Josh Widdicombe, Episodes’ Katherine Ryan and Volvic’s YouTube ambassador, KSI.
The free event, held in Regent’s Park on July 29, was the first for the brand, and was designed to drive awareness and engagement.
Lucie Illingworth senior brand manager for Volvic said: “This was a first for Volvic Juiced and was designed to cement the brand’s reputation as fun, lighthearted and a great source of entertainment. The rationale behind the Juiced Comedy Fest was to offer a lighter way to enjoy a summer evening and allow Londoners to blow off some steam and enjoy laughs on the lawn.”
The picnic-styled event included the chance to perform routines of their very own in the Volvic ‘joke area’. Treats on the night included a wide range of pick & mix sweets, popcorn and Volvic Juiced with blankets, balloons and beanbags transforming Regent’s Park into the ultimate picnic space.
