The four activations, which will take place within AB InBev’s offices in Surrey, will tie in with external advertising and marketing campaigns across four of their brands taking place over the summer and will consist of a series of changing scenes at key points of heavy usage in the building. The scenes are designed to mirror external advertising and raise awareness among staff of external advertising campaign work taking place.
The four activations are as follows:
- Stella Artois and Wimbledon theme – starting 30th June
- Corona with a beach/sunset theme – starting 24th July
- Bud Light to tie in with the swamp themed advertising – starting 14th August
- Leffe with a gastronomy theme – starting 4th September
Mike Walker, Managing Director of MGN Events said: “We are delighted to be working on this interesting project in partnership with AB InBev creating authentic experiences that are designed to drive excitement amongst internal teams and showcase their world class brands alongside external marketing campaigns.
“As our expertise grows in the experiential and immersive event sector, we see this as a growth area for the business over the next couple of years.”
MGN events are an events planning agency based in Surrey with services covering both private and corporate clients.