The makers of Slingsby Gin have launched a new virtual reality experience that allows gin fans a chance to immerse themselves in the true ‘Spirit of Harrogate’. The two minute experience allows users to explore the creation of the product, from sourcing the botanicals right through to distillation.
The new marketing tool will be used by Slingsby to court further on-trade outlets up and down the country, as well as for eager gin fans to experience.
The Harrogate-based artisan gin brand successfully released the VR experience at foodie festival Taste of London in Regent’s Park, from 14th-18th June. Visitors could put the VR headset on to experience the story of Slingsby and were taken on an exclusive virtual reality tour of Harrogate.
The virtual reality tour begins at the world-famous Tewitt well site before taking in the kitchen garden at the five-star Rudding Park Hotel, where Slingsby sources most of its botanicals. From there, it’s over to the distillery before heading back to the brands’ store, completing the experience with mixologist Alex Hanson demonstrating a cocktail or two.
The brand has also produced a batch of Google cardboard headsets, enabling even more gin lovers to engage with the Slingsby experience. The headsets will be distributed at selected events over summer and there is also a plan for a giveaway on Slingsby’s social channels.
Marcus Black, Co-Founder of Slingsby says, “We’re incredibly proud of our Harrogate roots and we create our products using locally sourced ingredients and local manpower – and accordingly, our gin bears the name of William Slingsby, the man who discovered the very first natural spa water source in the town. So to be able to bring this story to life in such a compelling way is a great tool for us, and we know from experience that people we talk to relate to the heritage and authenticity.”
The Slingsby team will be at a series of events across the UK over the year. Visit wslingsby.co.uk/events to view their schedule.