Morrisons Live gets underway with N2O
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Brand activation agency N2O has won the right to run the new Morrisons Live programme, a new and enhanced sampling and experiential programme for the grocery multiple. The contract had previously been held for many years by agency Merchandising Sales Force.
Announcing the new programme, Morrisons stated:
“We’ve listened to your feedback and have re-evaluated what sampling and experiential marketing should look like in a world class retailer in 2015. Each element of the new service has been carefully considered and optimised to maximise the effectiveness of in store activity.
Morrisons Live has been tailored to meet the needs of our suppliers. In addition to a dedicated support team, we’ve created a website packed full of useful information about our enhanced sampling and experiential offering. If you need further information, do not hesitate to speak to your Morrisons Media Services contact, details for which are available on http://www.morrisonsmediaservices.com “
All campaign bookings are made through Morrisons Media Services, with activity brought to life, in store, by N2O.
