RPM’s Nescafé Azera sampling roadshow.
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RPM have embarked on a nationwide sampling tour Nescafe Azera to provide consumers with an exciting brand experience that will encourage them to ‘Be Your Own Barista’ at home with the Nescafe Azera range. The experiential campaign aims to build front-of-mind affinity and brand loyalty whilst encouraging online sharing.
The campaign sees RPM’s brand ambassadors sampling out of mobile sampling units in high footfall areas in major towns and cities. RPM has also supplied a branded trailer where hot samples of freshly brewed azera are handed out to consumers.
RPM covered all aspects of the activation including designing the sampling trailers,on-site logistics and training and kit necessary for a successful sampling campaign.
The eight week campaign aims to see over half a million samples distributed.
