New Go2buy platform allows TLC viewers to shop while they watch

When reality channel TLC airs new episodes of LOVE LUST OR RUN ( a fashion based  television program) viewers will be able to shop along in real time with style guru Stacy London in an unprecedented way through new Go2Buy technology from social shopping pioneer Stylinity.

In an industry first, viewers can purchase items worn by Stacy and collaborators featured in the show by visiting the website or through TLC’s accounts on Twitter, Facebook, Pinterest, and Instagram as the show airs.  Fans can view outfit photos and connect to “Buy Now” buttons for each product featured directly from their social feed, with secure check out on a retail site.  No membership or app downloads are required to shop.

“TLC viewers are incredibly social and love to engage with us as they watch, often asking what Stacy is wearing and where they can get the products they like, and we are excited to answer that call in partnership with Stylinity,” said Scott Lewers, senior vice president of multiplatform strategy, TLC.  “Using this innovative technology, we are able to feature multiple links and showcase entire outfits for our viewers and, most importantly, deliver a strong complement to our programming.”

Stylinity’s patented Go2Buy platform allows brands to make social content instantly purchasable, embedding multiple links and sharing across any major social network.  Content is shoppable right from the social feed, or via a branded lookbook.  The product suite also includes the ability to empower, curate and track shoppable user generated content (UGC), digital rights management for UGC, sponsored content program management and tracking, and analytics and insights.