TRO announces education meets business developments with Sheffield Hallam

TRO  is collaborating with Sheffield Hallam University to develop a course in’International Events Management with Experiential Marketing’ to start in September 2016. TRO will help with the development of course materials as well as the delivery of some of the course content, and providing real-life case studies for the students to work on. In addition, successful students will have the opportunity to work within the agency on one-year work placements, as well as post-graduation.

As part of this relationship, the agency  this week welcomes Ellie Montague to the TRO family in the newly created one year internship role of Events Team Administrator. Ellie joins TRO from Sheffield Hallam University where she has just completed her second year of the well-respected BSc (Honours) Events Management course. Ellie will be the first point of contact for administrative duties helping with the smooth running of the agency on a daily basis, in addition to supporting the events teams with sourcing of venues, organising of events, and communications.

Nicky Morgan, TRO’s Group talent director said: “We are truly excited about this association with Sheffield Hallam University, a leading university in the delivery of Events Management courses. This initiative forms the basis of TRO’s drive to discover and nurture the future talent of the event marketing industry. A number of our account executives and managers have either studied at Sheffield Hallam, or joined us on work placements, so it feels entirely natural to formalise our association in this way.”

Mark Norman, the recruitment lead for Events Management at Sheffield Hallam added: “We’re thrilled to be able to offer this new course in International Events Management with Experiential Marketing, in association with an organisation as well-known and respected in the sector as TRO.  This course will provide students with fantastic and unique opportunities to develop skills that are highly in-demand from employers in a growing global sector, as well as benefitting from a year working in industry that gives them the opportunity to put their learning into practice and learn valuable on-the-job skills before they graduate.”