Old Spitalfields selected for Samsung PIN pop up

Samsung has launched Samsung Mobile PIN pop-experience space at Old Spitalfields Market to celebrate the launch of its new flagship smartphone, the Galaxy S III.

Samsung Mobile PIN encourages consumers to fully interact with the latest intuitive technology and to try out Samsung solutions.

The conceptual idea of the PIN is a moving landmark experience like a pinpoint on a map.

Younghee Lee, Samsung’s senior vice president and head of global marketing at Mobile Communications Business, said, “We welcome everyone to this dynamic and energetic place to fully experience and enjoy all the core features of Samsung mobile products”.

Visitors to the Mobile PINs will meet fully trained staff members who are on hand to share their product knowledge and provide demonstrations, allowing customers to try out Samsung’s smart mobile devices, functions, services, and apps.

The first two Samsung Mobile PINs opened on May 29 at Old Spitalfields Market and Westfield London. During the summer, Samsung will launch two additional PINs in Hyde Park and Olympic Park.

PIN Stand Design and Use

One of the more prominent exterior features of the PIN is its walls, built with a two-way customised mirrored glass.

Within the PIN, the furniture has been specially designed for showcasing the product experience and for being flexible and expandable to fit perfectly in any location.

Visitors are also invited to participate in events surrounding the Mobile PIN, such as the Galaxy Studio event. Using the Galaxy S III and Galaxy Note, customers will have a hands-on opportunity to learn more about the unique and fun features in Samsung smartphones. Visitors are able to compete in events such as a drawing competition using the Galaxy Note.