The Brooklyn Brothers has won a 4 x way pitch to handle the creative agency account for OVO Energy. The agency will be a long-term creative partner who will bring to life OVO’s purpose and positioning, both creatively and strategically, steering OVO to become the UK’s most loved and trusted energy provider.
The win sees OVO appoint The Brooklyn Brothers to their fully integrated account including TV, ATL, earned and owned content, social and digital. Specifically, the agency has been tasked to pave the way for OVO to become the world’s best energy company. To further develop, build and grow the OVO brand, whilst ensuring the brand’s key values of simplicity, transparency and fairness in the energy industry remains. The first challenge for The Brooklyn Brothers is to launch the Smart PAYG campaign for Q4.
OVO is a leading independent energy supplier and was founded in 2009 by entrepreneur Stephen Fitzpatrick. Currently, the brand has 670,000 customers (2.4% share of the UK domestic energy retail market) and over 1000 employees. OVO was the first energy supplier to be awarded Which? Recommended Energy Provider status in 2015 (retained in 2016) and was voted the UK’s 25th best company to work for (Sunday Times Best Companies 2015).
Jackie Stevenson, founder and Global managing director of The Brooklyn Brothers, said: “We’re delighted to be appointed by OVO and excited we’ve found another like minded brand who wants to challenge conventions and lead the way in modern communications. Our company cultures and ambitions are so aligned and we’re really inspired and excited to be working with such a dynamic and innovative team to develop together a genuinely Blockbuster brand. It’s been a fantastic Summer so far for Brooklyn and this win, makes it even better.”
Sarah Keegan, head of brand at OVO Energy, said: “We saw some great work over the course of this pitch which we ran directly ourselves but we were blown away by The Brooklyn Brothers – their strategic thinking and creative ideas hit the nail on the head and we couldn’t have been more impressed. We wanted an agency that would be a natural extension of our team, and the cultural and chemistry fit was immediate. We’re excited to get going on what was a brilliant winning pitch.”
Wieden and Kennedy had previously worked with OVO and were not included in the pitch. The appointment comes into immediate effect and will boost the agency’s headcount and turnover.
Its been a busy and successful past two months for The Brooklyn Brothers who were recently appointed to the MINI UK integrated account, including advertising, CRM and social, content digital work; additionally this month they launched Hyundai’s one-of-a-kind, innovative ‘FanDome’ experience in King’s Cross, London, which is hosting 45,000 guests across 45 games of UEFA EURO 2016; and launched Castrol EDGE’s fourth Titanium Trial, Clone Rival which involves two world-class drivers pushing their skills and nerve to the limit as they faced the toughest competitor of their careers…their digital clones.