Palmolive offer Natural Choice to shoppers with Sense
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This summer Palmolive will tour the UK to discover the ‘Nation’s Natural Choice’ from their ‘Naturals’ range of shower gels and liquid hand soaps.
Conceived and delivered by Sense, the experience will ‘wrap’ consumers in a World of Nature using bespoke, immersive ‘shower head’ pods. After stepping in, the pods bring to life a natural world inspired by each ingredient, subtly complimented by the indulgent aroma of the respective variant
After exploring the range, consumers vote for their favourite variant for a chance to win a choice of naturally great holidays inspired by the range – Madagascar, America, Barbados and Australia
The experience will visit 6 major shopping centres Thursday – Sunday and will visit Westfield in Derby on 28th September
Sally Banks, group account director at Sense, said:
“We are delighted to be working with Colgate-Palmolive again this year and have relished the challenge of bringing to life the Palmolive Naturals range in a manner which is disruptive, memorable and will re-invigorate the Palmolive brand for consumers”
Vince Bennici, brand manager at Colgate-Palmolive, said:
“Sense have exceeded our expectations with this unique and immersive experience that allows our consumers – both existing and prospective – to engage with the ingredients and fragrances of our Naturals range in an unexpected and exciting way”
