Russian Standard Vodka kicks off experiential season with Scottish fashion
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Russian Standard Vodka has anounced its 2014 winter partnership programme, which will kick off on September 1st with the Scottish Fashion Awards in London and will end in a grand finale on New Year’s Day at The Warehouse Project in Manchester.
Russian Standard Vodka’s winter season will also include a continuation of events with cult entertainment brand Rebel Bingo, an immersive drinking experience with Underground Drinking Club and in-store sampling with high profile retail stores at London Cocktail Week.
Russian Standard Vodka fans will be given the chance to participate in these events throughout the year by visiting the official Facebook page; www.facebook.com/RussianStandardUK
On September 1st Russian Standard Vodka is teaming up with the 9th annual Scottish Fashion Awards, the UK’s highest profile showcase of Scottish fashion, design and textiles. Russian Standard Vodka will host the official after party at 8 Northumberland London, serving international celebrities, musicians and award winners Russian Mule cocktails in signature Russian Standard Vodka copper mugs.
From 27th September to 1st January 2015, the UK’s biggest music season, The Warehouse Project, will welcome Russian Standard Vodka as its exclusive spirit sponsor.
The deal will see Russian Standard Vodka served exclusively across all five bars as well as host its own vodka bar and provide stock for the VIP and artist bar.
Over 80,000 music fans are expected to attend the Warehouse Project over the three months with many of the 33 shows already sold out.
Following the sell out success of Rebel Bingo earlier in the year, Russian Standard Vodka will continue its support of the cult entertainment brand as the official 2014 sponsor. Rebel Bingo VIP ticket holders will be invited into Russian Standard Vodka’s House of Davai at events in Manchester and London.
Russian Standard Vodka has also announced that it will be working with immersive cocktail experience Underground Drinking Club this October. Staged in the unique surroundings of Old Street tube station, UDC aims to do for cocktails what Heston Blumenthal did for food by exploring the sensory experience of drinking expertly crafted cocktails.
Russian Standard Vodka’s partnership with UDC confirms its position as a brand at the forefront of drinking trends in the UK.
Last but by no means least, 2014 will also see Russian Standard Vodka partner with a high profile retail store to offer its fans a unique sampling experience as part of the famous London Cocktail Week. The iconic October week has grown to one of London’s most loved events of the year, attracting thousands of cocktail lovers to the capital on an annual basis.
