Purity delivers Edelman’s Green and Black’s Organic tour
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This month, Green & Black’s Organic unveiled its biggest ever integrated marketing campaign in a £2m programme combining TV, print, PR and event sponsorship.
Today, 23rd April 2015, saw the start of a major element of the campaign, the Green & Black’s Taste & Colour Tour, created by PR agency Edelman in partnership with brand experience agency Purity. The tour began in London’s famous Portobello Road, fittingly taking the brand back to its roots to celebrate the launch of the new Green & Black’s Organic THIN.
The Green & Black’s Taste & Colour Tour will be at Portobello Road until 25th April launching the new Green & Black’s Organic THIN range, with a luscious spring picnic created by Green & Black’s Taste Specialist Brandt Maybury accompanying a classic branded Citroen H van. Following this, the tour will visit some of the nation’s foodie hotspots. In each town the Green & Black’s taste specialist will partner with a local food influencer passionate about ingredients and flavour and work to create new Green & Black’s inspired recipes.
Commenting, Purity’s client services director, Mark Dunn said, “We will be touring the UK from the fashionable food markets of Yorkshire to West Country Spa towns and the south coast of England, showcasing 16 different flavoured bars and pairing local flavours and recipes with Green & Black’s.”
He continued, “During the nationwide tour we will use local ingredients and partner with local suppliers to create, inspire and engage with consumers.”
The Green & Black’s Taste & Colour Tour will activate in April and May before returning between September and December.
