Purity New York Takes To Times Square As Agency Turns One

Purity New York, the US arm of brand experience agency, Purity, is celebrating its first birthday in The Big Apple and at the same time has launched a major activation for PayPal in the city’s iconic Times Square.

The PayPal activation yesterday (Monday 20^th July) launched the opening day of the online payment brand being listed on the NASDAQ.  Purity New York’s team of brand ambassadors supported the launch by offering consumers the chance to become part of the ‘New Money Era’ and to have a photograph of themselves transformed into a bill poster and posted onto the NASDAQ billboard in Times Square.  The photographs were then sent to each consumer’s email account from where they were shared on social media using #PYPL.

Headed up by Business Director, Baqer Keshwani, Purity New York has just completed its first 12 months of trading in the US in which time it has worked on major brands including HBO as well as high profile campaigns such as Game of Thrones.  The agency has also developed a strong pool of brand ambassadors who understand the local experiential market and have undertaken a number of US inter-state tours and activations.

Commenting Purity MD, Rob Quinn, said, “The agency has had a fantastic first year in America where we have found that US clients not only prefer to work with local partners but they also look for agencies that understand the international market – making Purity New York ideally placed to fulfil both criteria.

“Being able to celebrate our birthday at the same time as running such a high profile campaign in Times Square was icing on the birthday cake!”