Rockar Hyundai’s omni-channel store opens at Bluewater
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Rockar Hyundai has today opened its new car retailing experience at Bluewater, Europe’s leading retail and leisure destination. The new digital store provides Bluewater’s guests with an omni-channel purchasing and ownership experience that challenges the traditional model of buying a car.
Rockar Hyundai joins Bluewater on a ten-year lease and is situated in a 2,015 sq ft store on the lower Rose Gallery. It integrates in-store, online and mobile platforms, allowing guests to research, book a test drive, obtain a price for their old car, choose a payment option, purchase and organise a service of their car all at the touch of a button. Buying a car from Rockar Hyundai system can be completed in as little as five minutes.
To complement the digital innovations, Rockar Hyundai ‘Angels’ are on hand to answer questions and provide additional help. These are not salespeople on commission, they are product experts there to advise and help. Visiting the store also means that people can touch, see, feel and try the cars before they buy.
Adding to the experience, Rockar Hyundai has examples of the entire Hyundai range available to test drive, via a conveniently located parking area adjacent to the store.
The brand development and identity, tone of voice, digital design and content, environmental and promotional graphics, and interior design has been carefully put together by retail design agency Dalziel and Pow.
Commenting on the news, Tony Whitehorn, president and CEO, Hyundai Motor UK, said: “Hyundai believes in putting the customer first and making sure that they have a great experience when buying and owing a car. Rockar Hyundai is exciting and innovative. It utilises the latest technologies to make life easier for car buyers and gives customers another choice to fit around their busy lives.”
Simon Dixon, founder of Rockar, also commented: “The Rockar Hyundai partnership has the customer truly at its heart. We want to make buying a new car a pleasure.”
Russell Loveland, portfolio director at Land Securities, co-owner and manager of Bluewater, added: “Rockar Hyundai is a fantastic addition to Bluewater’s experience-led offer. The new digital store reflects our approach of ensuring Bluewater is an exciting, enjoyable experience that offers something very different from the norm. Additions such as Rockar Hyundai are further evidence of the proactive management of Bluewater to maintain its leadership position.”
The announcement is the latest in a series of new additions to Bluewater, with Rockar Hyundai joining Steamer Trading Cookshop, Bill’s, White Stuff and American Eagle in opening at Bluewater ahead of Christmas this year.
