Russian Standard becomes official partner of Edinburgh Festival
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Russian Standard Vodka is proud to announce that it has become an official partner to the Edinburgh International Festival for the first time in 2015. The world’s number one premium Russian vodka is set to make its debut at the world’s most prestigious arts festival when it executes an integrated programme of title and event sponsorship, sampling and big screen.
Russian Standard Vodka’s official partnership with Edinburgh International Festival will see the brand take ownership of the festival’s central venue The Hub where visitors will be able to enjoy complimentary Russian Mules through a series of outdoor sampling events.
Russian Standard Vodka will also become title sponsor of the Hub’s series of late night music events throughout August titled the Russian Standard Vodka Hub Sessions, which is a new initiative for 2015 and sees the Festival continue to broaden its programming spectrum. It features an eclectic line-up of original and brilliant artists, bringing together contemporary singers, composers, instrumentalists, film makers and animators. Russian Standard Vodka will also be the exclusive sponsor of the highly-anticipated FFS (Franz Ferdinand & Sparks) concert at the Festival Theatre on Monday, 24th August.
In addition to official partner status, Russian Standard Vodka has also confirmed an extensive advertising schedule in partnership with DNA Media, the owners of a purpose built, big-screen installation located outside The Hub in the heart of the festival site. The advertising package will see Russian Standard Vodka’s award-winning Vodka As It Should Be 60”ad and 3 minute film, featuring film maker Jason Silva, showcased throughout the festival.
