TRO embark on fruit based activations

The TRO team have begun a 7 week brand experience roadshow for Ribena which will visit 14 cities with a ‘You can’t get any more Ribenary’ Crazy Golf activity. The crazy golf game includes 3 holes showcasing the rich, intense, fruity flavours including blackcurrant, mango and lime and strawberry.

On the first hole players must complete the disco cloud loop the loop and putt the ball through the blackcurrant forest into the hole under the giant Ribena bottle. The activation uses scent technology to create a multi sensory activation as consumers make their way around the course in a bid to become a Ribenary Golf Champion

TRO will also be working with Pink Lady apples to bring #Snackisfaction to the nation over the next 4 weeks with the Pink Lady’s summer roadshow activity. The brand experience aims to communicate the benefits of Pink Lady as the perfect healthy morning or mid-afternoon snack.

Brand ambassadors will entice passers-by with chilled apples. Consumers who follow Pink Lady apples on twitter and tag #Snackisfaction will have the chance to engage with a bespoke Twitter Tree. The twitter activated tree will dispense a Pink Lady apple into a special drawer with random winners receiving a ‘special’ pink apple and a goody bag of treats. One of these lucky winners will be drawn each day and will receive £250 of shopping vouchers.