Silent Pool Gin sponsors Belgravia in Bloom in a deal brokered by Reg&Co

London’s must-see floral festival will be back for its ninth year from 20 to 27 May and for 2024 the theme is Floral Fun and Games. This year, event organiser Grosvenor is proud to announce its partnership with Silent Pool Gin, a renowned British distillery crafting exceptional gin, which will present an immersive pop-up experience in the heart of Eccleston Yards in Belgravia

This exclusive collaboration promises an enchanting experience where visitors can indulge their senses amidst breathtaking floral arrangements and enjoy the exquisite taste of Silent Pool Gin. Eccleston Yards, a dynamic hub for creativity and culture, provides the perfect backdrop for this unique fusion of artistry and gin craftsmanship.

“We are thrilled to partner with Silent Pool Gin for Belgravia in Bloom this year,” said Camilla Carter, Commercial Partnerships Manager, Grosvenor.  “Their commitment to quality and innovation mirrors our own ethos, and we are excited to bring together the worlds of English horticulture and mixology to create an unforgettable experience for our visitors.”

“We are delighted to be part of Belgravia in Bloom, celebrating the beauty of nature and craftsmanship,” said Luis Coutinho, Global Marketing Manager at Silent Pool Distillers. “At Silent Pool Gin, we are passionate about creating exceptional spirits inspired by our surroundings, and we look forward to sharing our gin with visitors as they explore the floral wonders of Belgravia.”