SpaceandPeople wins St Pancras contract

SpaceandPeople has secured an exclusive agreement to manage promotional and brand experience activity in St Pancras International station.

St Pancras International undertook an £800 million project in 2001 to restore the Victorian architecture of the original building completed by William Barlow in 1868. The station is now seen as a truly iconic and world class destination station, combining high end retail with award winning eateries. The station also acts as a gateway to Europe connecting London to international destinations including Paris and Brussels.

The station has 1 million visitors per week with 23% of them having no intention to travel, but simply to meet, eat, drink and shop in the 50 retailers at the station including LK Bennett, Thomas Pink and Hamleys. The unique leisure and retail mix St Pancras International offers makes it the ideal location for experiential and promotional activity, with 85% of visitors in the ABC1 demographic group and an average dwell time of 27 minutes, considerably more than other UK rail stations.

Matthew Bending, chief executive officer at SpaceandPeople, commented on the new agreement: ‘St Pancras International offers a stunning backdrop for any brand experience, PR stunt or engagement. Its retail mix, visitor profile and status make it one of the UK’s best platforms for experiential activity. We are thrilled to have this major iconic destination as part of our portfolio.’

Wendy Spinks, commercial director of St Pancras International says of the new contract “St Pancras International is the ideal destination for a wide range of activities including product launches, music, dance, art and food events. We are looking forward to working with SpaceandPeople and the potential it can bring with great brands looking to interact with visitors through experiential activity.”

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