Global entertainment and media agency, Spafax, has brought together KLRU-TV’s PBS series Austin City Limits and American Airlines, to offer episodes from the concert series on board American Airlines flights. The partnership provides American Airlines with unique, high-quality entertainment for its passengers.
The American Airlines Austin City Limits-branded video channel features a variety of musical genres and artists. From a classic early episode featuring Roy Orbison to recent seasons showcasing musical superstars such as Coldplay, Ed Sheeran, Radiohead and Foo Fighters, passengers can choose from eight episodes each month.
The multi-faceted partnership also includes American Airlines’ status as The Official Airline Partner of Austin City Limits’ Season 43, as well as National Production Underwriter and Event Sponsor for the Austin City Limits Hall of Fame episode honouring Roy Orbison, Rosanne Cash and The Neville Brothers, which aired on New Year‘s Eve. American Airlines will be a National Underwriter for the future television premiere of the award-winning documentary film A Song For You: The Austin City Limits Story directed by filmmaker Keith Maitland.
Emma Gunn, director, programme acquisitions & content partnerships at Spafax said: “We’re always in search of unique content partnership opportunities for our clients. Both American Airlines and Austin City Limits have set a strong precedent for entertainment in their respective industries and we’re thrilled to bring both of these Texas-based brands together.”
Megan Worley, manager, brand actions, at American Airlines said: “We’re continuously looking to partner with brands that will engage and delight our passengers. Austin City Limits is a superb addition to our inflight entertainment, curated by Spafax, and will surely resonate with music lovers of all ages flying American.”
Austin City Limits general manager, Tom Gimbel said: “Inflight entertainment makes a meaningful difference in the travel experience and American Airlines is leading the industry in bringing great new entertainment options to its customers. We’re thrilled to be able to present great Austin City Limits live music performances to American Airlines passengers. These are some of the best episodes in our 43 year history. As the world’s largest airline, American Airlines offer a brand visibility of the highest caliber and we’re delighted at the opportunity to entertain its passengers with a program lineup that is fresh and exciting.”
The Austin City Limits series is currently available for inflight entertainment exclusively on American Airlines flights. It will become available to the wider inflight market in 2019.