Online gaming company Mr Green has appointed The Specialist Works (TSW) to handle its media planning. The agency won the business after a competitive four-way pitch.
The Specialist Works have been tasked with delivering a comprehensive media strategy and specialist implementation to drive customer acquisition and engagement for the gaming brand. The first TV campaign, which broke on 1st July, is supported by The Specialist Works’ pioneering TV for Apps system, a state-of-the-art app download attribution method that can monitor second-by-second downloads, driven by the TV ad.
Alex Beecham, regional manager at Mr Green said: “The Specialist Works approach planning in such a creative and collaborative way and have a fantastic track record in customer engagement and acquisition. Their measurable, responsive approach is exactly what we were looking for to help us further build our business.”
Jim Lewcock, founder and CEO at The Specialist Works said: “Mr Green is a smart, future-facing brand that puts entertaining consumers at the heart of its proposition. Understanding their customers’ preferences and behaviours is key to their success and we are really looking forward to unearthing genuine insights and activating the campaign.”