Wonderland Events bring The Midori Experience to the UK

Creative events agency, Wonderland Events, encouraged Londoners to say moshi moshi to Midori in an immersive Japanese themed event.

Wonderland Events, in conjunction with Unit 9, were tasked with devising a captivating way to change consumers perceptions of Midori and how it can be enjoyed, while informing them about its Japanese heritage and culture.

To do this, they hijacked a studio space in a high footfall area, populated by the target demographic,  and brought to life a highly visual and interactive guerilla style experiential stunt.

The large scale theatrical experience took guests on a playful and interactive journey featuring a series of immersive brand experiences and multi sensory touch points. The  activation, surprised a guests ensuring maximum impact and opportunity to change their perception of the brand.

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