Creative events agency, Wonderland Events, encouraged Londoners to say moshi moshi to Midori in an immersive Japanese themed event.
Wonderland Events, in conjunction with Unit 9, were tasked with devising a captivating way to change consumers perceptions of Midori and how it can be enjoyed, while informing them about its Japanese heritage and culture.
To do this, they hijacked a studio space in a high footfall area, populated by the target demographic, and brought to life a highly visual and interactive guerilla style experiential stunt.
The large scale theatrical experience took guests on a playful and interactive journey featuring a series of immersive brand experiences and multi sensory touch points. The activation, surprised a guests ensuring maximum impact and opportunity to change their perception of the brand.