On Saturday 3rd November, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation.
For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of the film on DVD and Blu-ray. A life-size T.rex was seen to be battling it out with the all-new Jeep Wrangler. It acted as an interactive photo opportunity for passers-by, who had the chance to climb in and get their picture taken with the T.rex in hot pursuit, in the rear-view mirror.
Promotional staff were around to invite consumers to have their photo taken with the all-new Jeep Wrangler. While waiting for their photographs, the public could watch a 60” plasma screen playing DVD extras, built into a Jurassic World style rock.
Starcom, the human experience agency, helped bring the idea to life through Publicis Media’s content practice, film partnerships’ agency elevenfiftyfive and NBC Universal.
Hamid Habib, managing director, Starcom UK said: “This has been a fantastic campaign to work on and I love that we had the chance to give people the opportunity to experience being chased by a life-sized T.rex!”
Gurleen Oberoi, brand communications manager, Jeep UK said: “The scene pays homage to the original Jurassic Park movie from 1993 where the Wrangler proves to be the ultimate get-away vehicle. Leveraging the authentic association with the Jurassic World franchise was the natural way to the launch the iconic but all-new Jeep Wrangler.”
Ian Cartwright, Co-CEO, elevenfiftyfive said: “It’s not every day you get to work with a 10m long x 4m high T.rex, whilst also being true to a brands values, as well delivering substantial reach via publicity and social sharing! It’s been great to work with Jeep, Universal, Starcom and Wild Creations to bring this all to life.”