Student Finance Tour continues with EMS
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Event Marketing Solutions (EMS) has won the contract to deliver the government’s Student Finance Tour 2014 for the fourth consecutive year.
EMS will manage the 12-week experiential campaign from September to December 2014. More than 2,000 events will be organised to educate over 160,000 students, parents and carers about the financial support available for university.
At the crux of the campaign’s success is peer to peer communication. EMS is currently recruiting a new group of passionate and outgoing graduate presenters who, having had a positive university experience, can ensure that the message resonates with the prospective students.
The 2014 campaign will be targeted to key low participation regions across England and therefore
EMS will look to match presenters with areas that they are familiar with to ensure an even greater connection with the audience.
The EMS team are aware there is no ‘one size fits all’ when it comes to matching presenters to the campaign and every detail is considered during the recruitment. The 30-minute presentations at each event are designed to be interactive and engaging, and therefore presenters will go on a bespoke 3-day training programme to prepare for the role.
Thorough preparation is the key to tour success. The EMS training is designed to fully immerse them in the Student Finance Tour experience and ensure they are ’emotionally attached’ to the brand message when they go out on the road. EMS has been working with the Department for Business Innovation & Skills on its Student Finance Tour since 2011. So far it has educated nearly half a million students and 60,000 parents about the financial support available for university through around 8,000 events.
Keith Austin, CEO at Event Marketing Solutions said: “Each year we have delivered a tour which has built on learnings from the previous year and as a result continues to exceed targets. We are delighted to have secured the contract for a fourth year which is testament to the success of the campaign. “Effective peer to peer communication has been key to the campaign’s success and because of this each year engagement reaches new levels. We’re looking forward to repeating this success in 2014.”
