TransferWise protests in Paris with French Spiderman
Posted by
On September 23rd extreme free climber Alain Robert scaled 185-meter tall GDF Suez tower in Paris’ financial district La Défense in protest against hidden FX fees. The French Spiderman set off for his climb at 11.50am , reaching the top of Paris’ 5th tallest building in less than an hour. He uncovered a banner with the words “Rien à cacher” (Nothing to Hide) in support of TransferWise’s campaign to bring transparency and fairness to the financial services industry.
International money transfer business TransferWise and London-based experiential agency House of Experience managed the guerrilla activity, which saw hundreds of spectators gather below the GDF Suez tower to watch the epic climb.
Alain Robert, the French Spiderman, said: “I decided to climb to the top of GDF Suez tower today to show my support for the transparency revolution in finance that TransferWise is leading. People deserve a fair deal and banks should stop hiding their fees.”
This was another in a series of European stunts by the TransferWise-House of Experience partnership, following July’s Toxic Fees stunt in Barcelona and the viral #BankerAbroad video. Daniel Sauva, head of creative at TransferWise said:
“We are committed to spreading the TransferWise revolution across Europe through our bold and disruptive stunts. We are convinced House of Experience can help us to take our message of transparency and fairness global.”
