Travel around the world in 80 scoops with InsureandGo
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To start the summer in style, travel insurance specialist, InsureandGo have teamed up with Rossi’s Ice-cream and experiential agency iD to launch a week long brand awareness campaign, ‘Around the world in 80 scoops.’
From Monday 7th July to Sunday 13thJuly, members of the public will be invited to experience different taste sensations from around the world, with an exclusive InsureandGo pop-up ice cream parlour – bursting with 80 unique and exciting flavour combinations from around the globe. This includes specialities like sweet ice-cream with beetroot sauce and pickles from Poland and squid ink Ripple ice cream from Japan.
The campaign has been created to immerse consumers and take them on a journey around the world, motivating them to get in the holiday spirit. Visitors will be able to hang out on a Venetian gondola, take shelter inside the pyramids, or take a moment to contemplate in a Chinese pagoda whilst sampling weird and wonderful ice cream flavours. A green screen photo mechanic will capture visitors enjoying themselves against a back drop of breath-taking destinations from around the world, as well as street performances – including belly dancers, a steel pan musician and Venetian ballerinas to entertain everyone.
Visitors will also be invited to design their own flavour of ice cream by tweeting @InsureandGo #80scoops or via the brand’s Facebook page, by suggesting their own ice cream flavour inspired by a specific country. The winner will have their flavour made by ice cream specialists Rossi, as well as a private tour of their factory (not to mention a supply of their own ice cream).
Simon Everett, head of marketing for InsureandGo said, “We wanted to create a campaign that conveyed our brand ethos, gave people a reason to smile (and of course remember our name when planning their next holiday!) It was important to us that ice cream was the central focus of the campaign, as we’d recently published a blog post about weird and wonderful flavours from around the world. After a tender process, we found iD, who shared our passion for the campaign and have transformed our ideas into a truly inspirational concept that has far exceeded our expectations and really brought our brand to life.”
