TRO and Lucozade Energy embark on eight month campaign

TRO’S Lucozade Energy team is ramping up ahead of an eight month long nationwide experiential sampling campaign which kicks off next week.

The experiential activity is part of the biggest-ever marketing investment for Lucozade Energy under the campaign strapline ‘Find Your Flow’.

The marketing push via TV sponsorship, out-of-home, in-store and experiential activity is aimed at men and women who are on the go. TRO’s team of newly recruited brand ambassadors will be distributing 1 million bottles of Lucozade Energy in key moments which capture the idea and essence of ‘Find Your Flow’.

The campaign will include activations in train stations, retail, office and workplace environments. There will be a competition mechanic which will emphasise and encourage people to ‘Find their Flow’. And the whole campaign will be amplified through social channels.

TRO’s eight  brand ambassadors were selected after a two-day assessment workshop involving a number of different challenges and interviews. The team is now undergoing Lucozade Energy brand immersion and training ahead of the activity kicking off on Wednesday 29 July.