Ocean Spray announced official beverage and snack sponsor of The Color Run UK

 

The Color Run also known as the ‘Happiest 5k on the Planet’, is a five-kilometre, un-timed race in which thousands of participants are doused from head to toe in different colours at each kilometre. The fun continues at the finish line with a gigantic “Color Festival.”

The Color Run launched in January of 2012. With  over 1.5 million runners participating in 2013 and over 2 million in 2014, The Color Run now claims to be the single largest event series on the planet.

As the official beverage and snack partner, Ocean Spray will be integral to the success of the events, owning one of the colour zones with its signature cranberry hue and having a significant brand presence at the Event Village, Start and Finish Areas and the Festival Stage.

The company will be actively driving consumer engagement through official social media channels, as well as sampling a range of its cranberry-based drinks and snacks.

London-based marketing agency Toucan will be creating Ocean Spray’s experiential activity surrounding The Color Run partnership.

Caroline Bethell, marketing director – Europe, Middle East & Africa, Ocean Spray International Services (UK) Ltd, says: “We are thrilled about sponsoring The Color Run this year. These spectacular nationwide events offer the perfect communications platform for our brand in line with our driving ambition of adding a splash of colour to everyday life. We’ll be energising all those involved in The Color Run not only with our products but with our whole brand experience.”

Ocean Spray is an agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile.