Icon Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners, has announced the latest brands to join the line up in time for Christmas. Since launching in October, twelve new brands have opened including Asics, Build-A-Bear Workshop, Radley London, Remus Uomo, Moss Bros., Lead + Ball, Sunglass Hut, Miss Sixty, Karen Millen, Scotch & Soda, and most recently popular international lifestyle brand, Tommy Hilfiger, and high-quality clothing and accessories retailer, FatFace. Also opening later this month will be French Sole and Osprey London.
The signings align with Icon Outlet’s vision to make global fashion accessible and appeal to a wide cross-section of consumers, both local to London and visiting. Placing ‘experience’ firmly at the core of the destination, Icon Outlet blends with the existing offer of The O2, the world’s number one entertainment venue, and hosts a range of experience-led services, including personal shoppers and stylists, hands-free shopping, and unique event shopping packages.
Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for Icon Outlet, said: “Since the launch of the first phase of Icon Outlet in October, we have radically grown our line up to include many leading and international brands, welcoming openings from twelve new brands in time for the festive season. This reflects the strong appeal of the destination as the UK’s leading urban outlet, and this along with the expansion of Cineworld and arrival of Oxygen Freejumping trampoline park, evolves The O2 into a full day destination, offering music, entertainment, F&B, leisure and retail all under one roof.”
Daren Humphrey, head of acquisitions & estates at FatFace, said: “We jumped at the opportunity to open a FatFace store at Icon Outlet, a destination that attracts such a significant footfall with its urban outlet offer combined with unique arena experience. We are pleased to showcase a range of men’s, women’s, children’s and accessories at the new store which we are excited to share with Icon Outlet’s international and national visitors for the gifting season and beyond.”
CBRE and CWM are the retail leasing agents for Icon Outlet.