Wasserman has announced the appointment of Jade Garrow Newport as a business director to its experience division. The new hire represents the agency’s focus on bolstering its senior team and strategic capabilities.
Garrow Newport will be responsible for ensuring consistency across the division’s strategy, as well as nurturing senior client relationships – both new and established – with a focus on the agency’s Bacardi account.
She will report directly into Wasserman’s joint managing directors of experience, Paul Saville and Cris Cicirello.
Garrow Newport comes armed with a wealth of experience across the music and festival arena, and re-joins Wasserman after previously working with the agency in 2011.
Prior to her second stint at Wasserman, Garrow Newport spent time as head of marketing for both Miss Selfridge and Boxfresh, as well as working as a freelance strategic marketing consultant for the likes of Jack and Jones, Liptons and Tradiio. As well as picking up awards for both effective brand communications and insights, Garrow Newport has published work on gender and the consumption of advertising for the Journal of Consumer Behaviour.
Paul Saville, managing director said: “Jade has joined the agency at an exciting time. With an ever-growing roster of clients – including a Bacardi – her appointment represents our ongoing commitment to push the boundaries of brand experiences, ensuring our creativity sits at the heart of everything we do.
“Jade’s proven expertise in managing senior relationships and developing strategies for huge household names will add to our existing capabilities. Jade will play a key role in ensuring we continue to challenge ourselves and consistently push the boundaries of what we do.”
Garrow Newport said: “I am pleased to be so warmly welcomed back into the fold. It’s great to be back at Wasserman, as part of an agency team that has always been at the forefront of maximising the impact of live experiences. With my experience across the music and festival arena and Wasserman’s ambitions to push boundaries even further, I can’t wait to get started.”