Williams Racing is pleased to announce a new long-term partnership with Umbro UK. The English sports brand will be the Official Technical Kit Supplier from the start of the 2021 season, when the double-diamond of Umbro will be worn by the team.
This announcement comes ahead of the 70th Anniversary Grand Prix at Silverstone this weekend. Silverstone is a track familiar to Umbro, having been with the team for the 1987 British Grand Prix which saw Nigel Mansell hunt down his Williams teammate Nelson Piquet to take a famous victory at the iconic circuit. As homage to this, the Umbro logo will feature on the front wing end plate of the FW43 this weekend.
Umbro will join Williams Racing with nearly a hundred years of experience in developing performance products for elite teams. The brand’s extensive experience, its pioneering approach to developing kit and rigorous testing methods mean Umbro is ready to support Williams and the unique demands the team will face at each stage of the season from 2021 onwards.
Tim Hunt, Commercial and Marketing Director of Williams Racing commented: “We are delighted to be welcoming Umbro back to the Williams commercial family. It’s been a long time since our association in 1987 but in that time, Umbro have established themselves as a globally recognised brand. Both Williams and Umbro have a rich history and proudly sit as iconic British brands who share the same fighting spirit and I am excited by the opportunity that this new partnership brings.”
Sam Lucas, Head of Sports Sponsorship – Umbro UK, commented: “We are extremely excited to be back in partnership with Williams Racing. The demands of Formula One go way beyond the cars on track, with performance at the heart of everything. As a brand, Umbro prides itself on producing the best kit to meet the demands of elite sport. With our experience in this area, we are excited to bring this to Williams Racing and play a part in the teams’ pursuit of success.”
“Umbro’s approach has always been a pioneering one, when it comes to the kit we develop. We have a proven track record in performance sports apparel and aim to achieve the same with our recent rugby partnership. This is no different to Williams Racing and their innovation on and off track, so we are looking forward to working together as of next season.”