Yoomoo sets out on sampling tour devised by i2i
Posted by
Yoomoo, the UK’s number one* frozen yoghurt brand, is hitting the road for its first ever sampling tour.
Devised and developed by i2i Marketing, the 18 day sampling tour will visit six major shopping centres across the country, including Westfield Stratford and The Bullring, to distribute cherry and strawberry-flavoured frozen yogurt goodness.
Originally available in London yogurt bars, the brand entered supermarket freezers in 2012 and has been at the forefront of the “fro-yo” boom in Britain.
Yoomoo’s quirky and creative personality will be bought to the fore in the sampling tour via a distinctive branded airstream trailer and giant yoomoo tub tables.
As part of a larger online promotion, the brand has partnered with Nails Inc to create an exclusive yoomoo nail polish shade ‘Udderly shocking pink’ – free samples of which will be available on the stand. yoomoo consumers are being encouraged to upload photos of their yoomoo and Nails Inc inspired creativity with the hastag #guiltfreeze for the chance to win a trip to Ibiza.
“We’re really excited to be setting out on our first ever experiential sampling tour with the brand,” said Holly Twiss of yoomoo, “We’re strong believers of trial as a conversion to purchase, and we’re confident the fresh, funky look of our brand experience will really engage and connect with our target market.”
* data source AC Nielsen 52 wks data wc 26.4.14
