FMBE Awards annouces the winners at a packed 8 Northumberland Avenue
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Connexions et Liaisons was the theme of the night as the FMBE Awards set off into party and networking mode.
There were several big winners on a night that saw N2O crowned Brand Experience Agency of the Year after a stellar year whilst Powerforce won a coveted Team award for their Haribo and Molson Coors syndicated double act HariMoCo before winning Field Marketing Agency of the Year. They did so with a great client results followed up with an outstanding live question and answer session imn front of FMBE’s client-side judges.
Other notable wins saw CPM Ireland sweep 3 golds including Campaign of the Year for their Guinness instore campaign. Their UK counterparts held up well too with an impressive new service provision at key client Asda that won gold in Operational Success.
Abdur Rahman from G2, won product deminstrator of the year for his work with Hisense whilst Caroline Anderson, REL Field Marketing won the field sales brand ambassador title representing Weetabix. The Weetabix team also carried on their rich tradition of winning gold taking the Tactical ROI title. Agency REL Field Marketing also enjoyed success for a range of camapaigns and brands, with a large tally of gold, silver and bronze awards.
Gold for Storey and Sky in the product demonstration Team of the Year was seen as a breakthrough moment by FMBE judges, a new team and reshaped agency, hitting the ground running.
Ireland’s PRL picked up a repeat gold in Product Launch of the Year in what was a very powerful set of results for teams operating in Ireland, including a gold winning promotional vehicle in the stand or display category that eco-toured Ireland for BiOrbic. North of the border, teh UK’s Green Field Marketing picked up a gold too, for their work in Northern Irerland with KP Snacks. The camapign won the new consumer/shopper category.
French-led FMBE agency groups also to cheer with multiple wins for Marvesting agency Field Sales Solutions alongside International silver for Marvesting’s Impact Sales and Marketing. Globe Groupe (France) were also present to cheer on UK member N2O for their several wins.
FMBE Awards 2024 Results
A: Sales Campaign of the Year sponsored by Bowimi
GOLD Blue Square – EE
SILVER Field Sales Solutions – P&G
BRONZE Powerforce – pladis
BRONZE PRL – pladis
BRONZE Storey – SumUp
B: Most Effective Retail Experience
GOLD Link Communication – Mogu Mogu
SILVER N2O – Tesco
SILVER TCC – Samsung
BRONZE Field Sales Solutions – ASICS
BRONZE Fizz Experience – Lindt
C: Field Data Award
GOLD Field Sales Solutions – Gillette
SILVER Cosine – DPD
SILVER REL Field Marketing – Mondelez
BRONZE Green Field Marketing – Royal Canin
D: Most Effective Instore Marketing sponsored by TeamHaven
GOLD CPM Ireland – Diageo
SILVER Blue Square – HP
SILVER Powerforce – Nestle Purina
BRONZE g2 – Android
BRONZE REL Field Marketing – Mondelez
E1: Most Effective Tactical Campaign (ROI)
GOLD REL Field Marketing – Weetabix
SILVER ExSellence – pladis
BRONZE Field Sales Solutions – P&G
BRONZE REL Field Marketing – Disaronno
E2: Most Effective Tactical Campaign (Service Led)
GOLD REL Field Marketing – Mondelez
SILVER REL Field Marketing – Henkel
BRONZE Field Sales Solutions – ASICS
F1: Team of the Year (FMCG, Merchandising and Sales) sponsored by Movista
GOLD Powerforce – HariMoCo
SILVER Field Sales Solutions – Gillette
BRONZE REL Field Marketing – Brewdog
BRONZE REL Field Marketing – Weetabix
F2: Team of the Year (Retail Training and Demonstrating) sponsored by Movista
GOLD Storey – Sky
SILVER g2 – Android
SILVER Fizz Experience – Costco
BRONZE REL Field Marketing – Adidas
G: Most Effective Sponsorship Activation sponsored by Troxy
GOLD Circle – Costa
SILVER We Are Collider – Red Bull
BRONZE TRO & Fuse – PepsiCo
H: Most Effective Roadshow/Shopping Centre Campaign sponsored by SpaceandPeople
GOLD N2O – P&O Cruises
SILVER Blue Square – Samsung
BRONZE Circle – Subway
BRONZE We Are Collider – Pokemon
I: Most Immersive Event (Mass Consumer) sponsored by DNA Recruit
GOLD Circle – Costa
SILVER N2O – Dr Pepper
BRONZE Promohire – Netflix/The Witcher
J: Most Immersive Event (Controlled Audience) sponsored by DNA Recruit
GOLD RPM – Guinness
SILVER 2Heads – Qatar Airways
BRONZE Circle – CCEP
BRONZE N2O – Tesco
K: Most Effective Integration/ Amplification
GOLD PrettyGreen – Hasbro Playdoh
SILVER Hopper and Clarion Communications – Aldi
BRONZE N2O – TRESemme and Superdrug
L: Most Effective Use of Digital or Tech sponsored by Arcstream
GOLD We Are Collider – Red Bull
SILVER PrettyGreen – Hasbro Furbies
BRONZE Blackjack Promotions – Avolta
BRONZE N2O – P&O Cruises
M: People-Powered Campaign or Event sponsored by Staffwise
GOLD Elevate Global – Olympics
SILVER HEL’s – Waitrose
BRONZE N2O – Tesco
N1: Brand Ambassador of the Year
Field Sales and Merchandising
GOLD Caroline Anderson – REL Field Marketing, Weetabix
SILVER Simon Griffiths – Field Sales Solutions, P&G
BRONZE Neil Larmour – Green Field Marketing, KP Snacks
BRONZE Zara Saleem – Field Sales Solutions, Ferrero
N2: Brand Ambassador of the Year
Product Demo, Training, Experiential
GOLD Abdur Rahman – G2, Hisense
SILVER Tom Severs – Powerforce, Lenovo
BRONZE Molly Ofori-Mensah – HEL’s
O: Most Effective Local or Small Scale Campaign
GOLD N2O – Made by Mitchell
SILVER Blackjack Promotions – Avolta
SILVER Top Notch Sales – Navson
BRONZE Green Field Marketing – Edward Dillon (Hennessy)
P: Product Launch or Relaunch Award sponsored by Blooming Fabulous Flowers
GOLD PRL – Lucozade
SILVER REL Field Marketing – Haleon (Sensodyne)
BRONZE Circle – Costa
BRONZE N2O – TRESemme and Superdrug
Q: B2B/B2E Event of the Year
GOLD 2Heads – Qatar Airways
SILVER Circle – CCEP
SILVER Settimo Piano – Acinque Energia
BRONZE Willow Park – Cisco
R: Consumer/Shopper Connection Award
GOLD Green Field Marketing – KP Snacks
SILVER N2O – Tesco
BRONZE Circle – Subway
S: Most Effective Stand or Display Unit sponsored by WM Design
GOLD Promohire – BiOrbic
SILVER PRL – IDL
SILVER Sketch Events – Autograph Collection Hotels
BRONZE N2O – P&O Cruises
T: Operational Success of the Year sponsored by PromoLogistics
GOLD CPM – Asda
SILVER N2O – Tesco
BRONZE Powerforce – Castrol
U: Professional Agency Management Award
SILVER Green Field Marketing
V: Best Continuing/ Long Term Sports, Music, Entertainment Campaign or Strategy
GOLD We Are Collider – Red Bull
SILVER Circle – Costa
W: Campaign of the Year sponsored by Elevate
GOLD CPM Ireland – Guinness
SILVER We Are Collider – Red Bull
BRONZE RPM – Guinness
X: Field Marketing Agency of the Year sponsored by SpaceandPeople
GOLD Powerforce
SILVER Blue Square
BRONZE Storey
Y: Brand Experience Agency of the Year sponsored by SpaceandPeople
GOLD N2O
SILVER Circle
BRONZE TRO
BRONZE We Are Collider
Z: International Agency of the Year
GOLD CPM Ireland
SILVER Impact (France)
BRONZE PRL (Ireland)
