To mark the 50th anniversary of the 1967 Summer of Love, the phenomenon that saw 100,000 people, including musicians and artists, flock to San Francisco’s Haight Ashbury district, Liverpool ONE invited artists to paint three iconic Volkswagen Beetles for a unique art installation on Paradise Street. Each VW Beetle will be designed with a theme […]
Culture marketing specialists, Urban Nerds Collective, celebrates a trio of big brand client wins over the Summer. Deezer Music streaming service, Deezer, has recruited Urban Nerds For a second time. music app assigns influencer engagement brief to award-winning culture marketing specialists, Urban Nerds Collective Following a successful talent and engagement programme in 2016, Deezer, the music […]
Fanomena, the makers behind eventbaxx, have launched Hileadzz, their second event technology solution to enter the fairs and trade shows exhibitor market. Over the past nine months the team developed a solution hands on with the insights and feedback from leading companies in the field of digital lead generation on fairs and trade shows. Marc […]
Heath & Heather, part of the Typhoo Tea Limited portfolio, has announced that it has appointed HeyHuman as its lead creative agency following a competitive pitch. HeyHuman has developed an overarching brand idea that will inform content creation, experiential activity, OOH and social media initiatives. Activity will kick off in the second half of this […]
Multiplay Events has signed a contract with GES to provide event services for two popular shows. The deal will see GES provide core event services to Insomnia, the UK’s biggest gaming festival series that attracts around 140,000 visitors a year, and Bricklive, the convention for Lego builders. It covers four editions of Insomnia at the […]
Festivals McDonald’s UK has been helping create even bigger feel good moments at Summer events, including Virgin V Festival and Fusion . Music fans can win tickets to the festival, as well as a host of McFlurry giveaways from the McDonald’s ice-cream van, and the opportunity to try out the new 180-degree McFlurry Cup photo […]
Europcar, the car rental company that operates in 140 countries, has agreed a two year deal as a sponsor of FMBE Awards and Magazine. Both at the event and in print Europcar will show how it has developed as a business partner that is ideally suited to the flexible needs of the FMBE industry whether […]
Movie fans across England, Scotland and Ireland can enjoy their favourite film-watching snack with a choice of six different flavours at Vue Cinemas thanks to Pop’n Sprinkle. Available in salt & vinegar, candy caramel, cheesy onion, sweet chilli, creamy butter and sour cream & chive varieties, Pop’n Sprinkle comes in sachets that can easily be sprinkled […]
Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK and have repeatedly appointed London based communications agency, collab-ed, to deliver their UK Summer campaign. This year’s integrated marketing campaign built on the narrative of last year’s #nextstop campaign to once again […]
Following the company’s recent launch of its “world first” near 100% accurate wide-area passive RFID detection Space Ranger 9200 technology, PervasID has appointed Peter Jackson to spearhead sales expansion and partner channels world-wide for their patented game changing product range. Peter joins on the back of successful trials with leading retailers that will spearhead the opportunity […]
I-AM and Walls have worked together to install a pop-up and flagship retail experiences targeted at the Instagram generation this summer. Unilever have created a ‘special projects’ division within Walls, with a licence to think as a disruptor brand would. The mission was to create a new stand alone experiential brand within their portfolio that […]
GES has announced the appointment of David Duffy as account manager for its strategic design and build partnerships in EMEA. Duffy has more than 12 years of experience in the events industry, and has managed and installed designs around the world including Rio, Doha and Singapore. With a degree in product design, Duffy has worked […]
Extreme Tech Challenge (XTC) 2018 has announced the addition of a data & analytics vertical for this year’s competition, which will focus on highlighting tomorrow’s data science companies. The new vertical will be sponsored by Meltwater. Meltwater’s Outside Insight technology uses advanced AI and data science to help more than 25,000 clients leverage valuable external data to […]
Bringing a taste of the Caribbean to the streets of London, the second annual Caribbean Food Week Festival will be held on the 25th and 26th August in celebration of Caribbean Food Week 2017. Taking place at Windrush Square in Brixton, the event will bring Caribbean culture to life through live cookery demonstrations, authentic street […]
Confused.com has announced that it is the first price-comparison site to advertise on the free, sat nav application Waze, which currently has over 85million users worldwide and almost 2million Wazers in the UK– a figure that is growing every day. Confused.com is taking over thousands of in-app UK ad units which pop up when drivers […]
Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life. Opening in Newcastle, Bristol, Norwich, Aberdeen and London in the coming weeks, the firm’s ‘Escape the City in your City’ pop-up studio will offer a selection of […]
A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]
The My Little Pony Friendship Tour returns this summer with a new refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie. The tour will be visiting cities across the country this summer, welcoming fans aboard the signature pink double-decker bus, where guests can explore Equestria, the magical world of […]
For the second year running, Havaianas has appointed Ambient’s staffing team to promote the brand at Boardmasters Festival, taking place this weekend. Teams of brand ambassadors in full Havaianas attire and equipped with branded lilos, will be roaming the festival area on Fistral Beach with the aim of driving traffic to the local store. Customers […]
Experiential marketing and staffing agency, Ambient, has announced the opening of a new office in Bristol. The agency, with headquarters in Hammersmith, London has a sister agency in New Zealand and Australia and has won Gold for their experiential services for the past two years in the IPM COGS Awards. The Bristol opening forms part […]
Exterion Media, Europe’s largest privately owned Out-of-Home company, has launched Exterion Live, its brand new experiential offering. Exterion Live will be able to provide end-to-end management of experiential campaigns across five core environments: transport, retail, urban, sports and entertainment, through existing advertising partnerships with Transport for London (TfL), National Rail, Westfield, London Designer Outlet (LDO) […]
BGL Group, a digital distributor of insurance and household financial services to more than eight million customers, has successfully deployed an award-winning Webchat capability as part of its integrated Self Service Centre engagement strategy. Working with customer engagement technology specialist Sabio, BGL has continued to optimise its Webchat channel so that it now handles on […]
Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name. To lead the rebrand, the company has selected independent customer experience […]
For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. […]
Experiential marketing agency N2O has given an insight into life as a cat through a technology-driven campaign designed with Purina PetCare. The virtual reality experience, designed by the agency’s Digital team, takes the headset wearer on a journey from the garden and around the house through the eyes of the pet food brand, Felix The […]
Independent creative agency, RPM, have created a pop-up tasting experience for client, Marks & Spencer as part of their ‘Spirit of Summer’ campaign. M&S have launched a new food range this summer which has been inspired by the Mediterranean. They have tracked down the very best regional dishes and ingredients from Sicily to Sardinia, Portugal […]
Italian coffee brand, Lavazza, has once again teamed up with Amplify to create a brand-led summer experiential campaign. To help the brand reach a new younger audience whilst maintaining relevance with their existing advocates, Amplify created a ‘Waves of Coffee’ workshop experience for this year’s Wilderness Festival in Cornbury Park, Oxfordshire between 3 and 6 […]
Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]
Chavasse Park in Liverpool ONE has been recognised for the fourth consecutive year by the Green Flag Award Scheme as one of the very best in the world. This international award, now into its third decade, is a sign to the public that the space boasts the highest possible environmental standards, is well maintained and […]
Landsec, co-owner and asset manager of Bluewater, has announced Bluewater’s new family orientated summer activities, which are focused on delivering a memorable day out experience for guests throughout the season. Leading the line-up is the Beach at Bluewater. Guests of all ages can take advantage of sandcastle building, deckchairs, a giant paddling pool, splash pool and sea-side inspired treats. […]
The world’s smallest ice cream van has been unveiled as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier. The mini motor launched at intu Trafford Centre in Manchester ahead of a UK tour, delivering free bitesize scoops to intu customers. The ‘Nice Cream Van’ […]
On World Watermelon Day 2017, soft drink brand, What A Melon is throwing a free admission refreshing pool party. Complete with an open-topped party bus, on-board Jacuzzi and watermelon swimming pool the party is set to bring a slice of summer to Central London. Londoners are encouraged to pack a swimsuit and head on down […]
Vivid Matcha has appointed PR and social agencies to drive brand growth across the UK following new launches in Tesco and Waitrose. Following competitive pitches, Vivid Matcha sought an agency with expertise in working with startups to manage its consumer and trade PR campaigns and has appointed The Wern to manage its PR activity. The company […]
HeadBox, the UK’s first online network for creative, inspiring and off-site meeting spaces, has named Blackjack Promotions as its recommended provider of event staff. Blackjack will now feature in the ‘Friends of HeadBox’ section on the online company’s website and will feature in HeadBox’s member communications. Andrew Needham, CEO of HeadBox, says: “We aim for HeadBox […]
Leeds-based sports, leisure and retail marketing agency, Banana Kick, is celebrating Yorkshire Day with suitably themed campaigns for two of their Yorkshire clients; Plusnet and retail and leisure attraction Xscape Yorkshire. As a marketing agency based in Yorkshire, Banana Kick is looking to support their Yorkshire clients by creating memorable customer experiences for the public […]
The last ever Secret Garden Party took place earlier this month; the independent arts and music festival held in Cambridgeshire drew to a spectacular close on Sunday 23th July. The theme was the death of celebrity in the age of excess and overexposure. Pyrite Creative’s signature floating stage made a return as the event took a […]
Brompton Bicycle, the folding bike manufacturer, has announced the first run of Brompton Electric bikes are available to reserve in the UK. As urban populations continue to grow at an unprecedented rate, there are increasing pressures on infrastructure, physical and mental health. The bike is a simple solution. In London just 5% of all journeys made […]
Playmobil is to launch ‘play zones’ at some of the UK’s largest shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers. Every intu centre including intu Trafford Centre, intu Lakeside and intu Metrocentre will host the branded […]
Natural Insight has added On The Mark Demos to its client roster. Founded in 2013 in Chicago, On The Mark Demos is the leading company in the Midwest for consumer tasting and promotional events. The company currently employs 350 brand ambassadors and represents more than 200 wine, beer and spirits suppliers including Beam Suntory, the […]
Integrated consumer and B2B PR consultancy, PR Agency One, has been appointed by RADA in Business, the commercial subsidiary of RADA (Royal Academy of Dramatic Art), to raise awareness of its communication skills training for business leaders and teams. The Manchester-based PR agency was appointed based on its expertise and experience in the B2B sector, […]
Over two thirds of British gents are re-styling their facial hair monthly and three quarters (75%) of bearded males rank themselves an impressive 7.5 out of 10 for attractiveness. So, to celebrate the country’s eclectic designs and confidence boosting beards, Panasonic Grooming has launched an art gallery dedicated to the good, the bad and […]
London sees the launch of new brand and design consultancy, Perq Studio, created to guide brands through an evolutionary process, sculpting a compelling customer journey, eliminating siloed functions and ‘reimagining’ brands that are truly customer first for a digital age. Founded by Laura Giffard and ex-Bandstand creative director, Mark Smith, Perq Studio launches with clients […]
The Philippines Department of Tourism (PDOT) London has teamed up with experiential marketing and staffing agency Ambient in partnership with JC Decaux to launch a week-‐long experiential campaign at Canary Wharf. The campaign aims to promote the Philippines as a top of mind tourist destination in Southeast Asia as well as create greater awareness of […]
Promohire were appointed by agency Norton PR to help with a campaign for The Lego Group. The brand had planned an exclusive launch for their new product – the Lego Creator Expert London Bus which went exclusively on sale at The Lego Leicester Square store on 1st July 2017. To celebrate, Promohire provided a life […]
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta. Whenever the target audience comes within a certain distance of a […]
Primesight has announced several role promotions within the leadership and senior management team. Mungo Knott, the current marketing and insight director, has been appointed to the new role of director of insight and innovation, with a focus to maximise the use of technology and data across the Primesight estate. Primesight has also confirmed that development […]
Exterion Media has announced an exclusive partnership with Seedrs, the UK’s most active equity crowdfunding platform. Led by Exterion Media Ventures, the division of the company focused on connecting startup businesses with fast growth potential to urban audiences, the exclusive partnership will provide the opportunity for companies raising on Seedrs to promote themselves through advertising […]
Brand experience agency Ralph Creative and Kuju, a full service Virtual Reality (VR) and Augmented Reality (AR) content specialist, have teamed up to offer a one-stop-shop for creating groundbreaking VR and AR experiences across any platform. The announcement follows their earlier co-production of a music remix experience for Grammy Award winning duo The Chainsmokers and […]
Barefoot Wine & Bubbly is on a mission to make the UK happier by encouraging consumers to share what is unique about themselves. The wine brand will be touring the country during July in its branded VW camper van to give people the chance to sample its range of wines, including two new varietals launched […]
A pop-up café with a difference is coming to Shoreditch this August. Created by the nation’s bakers, the Toast or Hands Café has been designed to remind hungry young Londoners that life is #BetterWithBread. For one day only, this single ingredient café will be giving out free unicorn toast (an on trend creation using natural […]
Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art. The mysterious Bristol street artist topped the list of artistic greats with his 2002 work, in a […]
Full service advertising agency, The Gate London, part of MSQ Partners has launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a […]
Jeep ambassador and Olympic snowboarder Aimee Fuller is starring in the new TV series, Mission Mudder. Mission Mudder follows six Olympians, including Fuller, 25, as they train and prepare themselves for the ultimate 8 hour Toughest Mudder. The 8 hour Toughest Mudder is a 5-mile circuit race peppered with 20-25 of Tough Mudder’s biggest obstacles, […]
Aldermore has appointed innovation consultancy Fearlessly Frank to assist the business with its strategic marketing communications. In an overcrowded and highly competitive space, Fearlessly Frank has been tasked to ensure the eight-year-old SME-focused bank continues to innovate and maintain its edge over competitors. Fearlessly Frank has been working with Aldermore since the beginning of May […]
Conran Design Group has announced the appointment of Ruth McConnell as retail brand strategist following strong growth in the agency’s retail offer. A specialist in retail strategy, McConnell joins the agency from threebrand, where she held the position of UK brand strategy director. Ruth has a wealth of experience, having operated both agency and client […]
The retail division of experience agency TRO has launched the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster at centre:MK Based in Milton Keynes, the EV Centre will unlock the potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first of its kind, multi-brand showroom presents a unique […]
Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and positivity through a memorable, […]
A north-west based hotel recently enlisted the help from local school children to bury a time capsule in its grounds. The Hydro hotel in Windermere, Lake District, which is managed by Squire Hotels, worked with more than 20 pupils from a local primary school to help bury the time capsule and create the items to […]
Creative agency Space has appointed Jamie King as strategy director to work across its client portfolio which includes William Grant & Sons, Heineken, Arla Foods and General Mills. King, formerly executive planning director at Live & Breathe, will be responsible for the strategic output of the agency and further strengthening its planning and insight capabilities. […]
Hasbro toy brand, Nerf, has teamed up with i2i Marketing, to launch The Nerf Test Centre activation, which will tour the nation from 28 July. The Nerf Test Centre sees the Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus […]
The new lunch break consists of 30 minutes of eating limp sandwiches and surfing gossip sites according to new research which charts the rise of ‘Al-Desco’ dining. A new study finds the majority of people are failing to take a break throughout the day with only two in ten (22%) Brits surveyed managing to take […]
Ecrebo has announced it has appointed Mike Grimes as U.S. President. Bringing more than 25 years’ experience in growth-stage organisations focused on retail solutions, Grimes will be responsible for accelerating Ecrebo’s operations in North America to grow and support its customer base in the U.S. Earlier in 2017, Ecrebo received £12 million in funding and announced […]
A series of ‘Pipnic’ pop-ups are taking place at high footfall locations across the UK capital during July by nut butter brand Pip & Nut. The dedicated ‘Pipnic’ sampling spaces will showcase and serve up a range of nut butter and nut milk breakfast, lunch and snack ideas, plus play host to a series of […]
The Natural History Museum reveals a new-look Hintze Hall which features a 25.2 metre blue whale skeleton suspended from the ceiling and diving into the space. This is part of the museum’s biggest transformation it its 136 year history which includes hundreds of new specimens which have been chosen to celebrate the wonder and beauty […]
Following the success of roastery tours last year, the family business has decided to continue the campaign on selected dates through the Summer months in the historic Roastery building in Porlock. Miles has over 120 years experience in the tea and coffee industry and is keen to share a preview behind the scenes for hot beverage […]
Freeman has announced the launch of its Digital Marketing Services, a suite of capabilities available globally to Freeman clients. The offering leverages the Freeman web/app development, social media strategy, digital advertising, email marketing, and data analytics services to provide customers with year-over-year event growth. The Freeman Digital Marketing Services solution is bolstered by an investment […]
On 17th July 2017, as the seventh series of Game of Thrones premieres on UK screens, fans will be able to order their very own loaf based on the iconic Direwolf bread Hot Pie baked for Arya Stark on the show. Improving on the show’s recipe, the ‘John Dough’ loaves are a whole wheat cornbread […]
With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand has again teamed up with Circle Agency to activate its UK tour. Building on the success of last year’s campaign, Circle Agency are taking the Dorset Cereals UK Tour to a series of […]
To launch Rowntree’s new 30% less sugar range of Fruit Pastilles and Randoms, Rowntree’ s tasked Amplify with concepting, creating and delivering the two-month long nationwide #RowntreesTasteTour. The Rowntree’s Taste Tour invites a wide range of people to try the new sweets in a brightly coloured, factory-style pop up full of bending pipes. The centerpiece is […]
World Emoji Day on Monday 17 July 2017 marks the first time that the Royal Opera House has teamed up with a digital platform like Twitter to tell the stories of some of the world’s best-loved operas and ballets, engaging new audiences at giant scale for the first time. Throughout World Emoji Day, the […]
Natural Insight has announced that more than 35 million jobs assignments have been completed on its platform to date. This milestone is a reflection of today’s growing “on-demand” workforce. Contingent workers looking for flexible, part-time work are turning to the retail industry where they can be hired at a moment’s notice. This trend has led […]
jj Media Group’s peer to peer locations platform, jj Connect has launched, enabling agencies, brands, photographers and producers to discover a unique selection of previously unused locations around the UK for feature films, TV commercials, music videos, photo shoots and events. From loft apartments to Stonehenge, jj Connect allows homeowners around the UK to list […]
Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced last year. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as […]
MarkMonitor has announced that the ongoing partnership with vehicle manufacturer Nissan, has made major strides in its commitment to take action against counterfeit auto parts that pose a threat to consumer safety and jeopardise its high-quality vehicle promise. Working with MarkMonitor, Nissan removed more than 31,700 counterfeit products and enforced against more than 125,000 marketplace listings, with […]
Ab InBev, the global beer brand behind Stella, Corona, Bud Light and Leffe is working with MGN Events on a series of internal brand awareness events over the summer. The four activations, which will take place within AB InBev’s offices in Surrey, will tie in with external advertising and marketing campaigns across four of their […]
The makers of Slingsby Gin have launched a new virtual reality experience that allows gin fans a chance to immerse themselves in the true ‘Spirit of Harrogate’. The two minute experience allows users to explore the creation of the product, from sourcing the botanicals right through to distillation. The new marketing tool will be used […]
International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]
Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of Italy […]
Relay42 has continued to build upon its strong business growth with three new senior leadership appointments. Mark Van Dijk will join Relay42 as chief operations officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands, which saw him overseeing all company operations for six years. In total, Van Dijk has 15 years’ worth of […]
GES, the global, full-service partner to the live event industry, has launched Visit by GES as the new global brand identity for N200, its event registration and data intelligence platform. “The introduction of Visit is the beginning of a new and exciting era for GES,” said Jason Popp, GES executive vice president, international. “The new […]
iMP have been taking the Richmond Sausages rebrand tour across the UK. Kicking off on July 3rd, the three week non-stop tour is supporting the brands relaunch and showcasing the new packaging through customer sampling. iMP have designed and built a bespoke sampling pod, in which brand ambassadors can cook and serve Richmond extra thick […]
To celebrate the launch of Peroni Ambra, the Italian brew master has partnered with Somerset House to launch the ‘Somerset House Terrace, Presented by Peroni Ambra’ to the public. To mark their six-month partnership with Somerset House until the end of September, ‘Somerset House Terrace, Presented by Peroni Ambra’ is playing host to a succession […]
The latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger – is being promoted via a sampling tour complete with a state-of-the-art photo booth experience to drive social sharing. The new-style photo booth was developed by image sharing experts Pictures Experience and first deployed as part of the Pepsi MAX Polo Village […]
Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the prostitution industry in Israel. The country’s mortality rates among female prostitutes are 40 times higher than the rest […]
Field sales and marketing agency and reigning FM Agency of the Year McCurrach has formally launched a brand experience agency, Wave. Wave gives the group a new brand focal point for growing its significant experiential offering. The new agency also embodies McCurrach’s strong reputation for sales accountable brand engagement. Wave’s branding celebrates ‘Making Waves, Selling […]
The Specialist Works (TSW) has acquired 100% of specialist TV and Video advertising company, Pace Media. This further expansion forms part of TSW’s growth strategy which follows the company’s recent acquisition of Atlanta-based Elarbee Media and the opening of its New York office last year. Pace Media will be rebranded to The Specialist Works and […]
The iconic tractor normally spotted in fields across Britain came to Chelsea last week offering a unique taxi service. Cider brand Orchard Pig transported the bright blue tractor up to the big smoke to offer a more laidback approach to the Friday rush hour. With the average daily commute in London lasting 57.1 minutes, Orchard […]
Arena Group, the international turnkey event design and delivery business has announced they will be listing their shares on the London Stock Exchange. The company is raising a total of approximately £60 million from UK and international institutional investors and listing will help fund the future growth plans of the business. Arena Group provides managed […]
On Monday 3rd July, Lucozade Energy launched their biggest nationwide sampling campaign to date. The campaign, backed by a £20m brand investment, will distribute up to 4 million mini cans across the UK. To support the campaign, Lucozade Energy teamed up with Deliveroo to offer millions of delicious rewards, ensuring that “Winning Never Tasted So […]
Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of a new service called Total View Attribution. The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most […]
Inspired by and filled with images and artifacts from the hit HBO series Game of Thrones, the new exhibition will drop fans in the center of the Seven Kingdoms for an up-close and personal look at authentic props, costumes and set decorations from the show. In collaboration with HBO Global Licensing, global events provider GES […]
Robinsons have enlisted the help of Savvy to take over KFC Wimbledon during the famous tournament to delight tennis fans on their way to the match. Using innovative technologies, the window itself is transformed into a touchscreen; with a simple tap on the window the game is activated and players control their pong paddles directly […]
Starbucks placed ‘Glam Stops’ in stores in and around the Pride in London Parade route over the weekend, encouraging revellers to get glammed and glittered up for free by professional make-up artists from The Gypsy Shrine, The Queens of Glitter. The ‘Glam Stops’ were placed in five Starbucks stores on Saturday 8th July between 11 […]
This summer, Benefit Cosmetics is celebrating staycationing and the quintessential British beachside holiday by launching the Hoola Ice Cream Van, which is touring the UK. Beach-goers will be encouraged to visit the Hoola-inspired ice cream van where they can choose from a range of beauty touch ups including sampling the Hoola Quickie Contour Stick which launched […]
The NFU (National Farmers Union) has launched its new ‘Discovery Barn’ – an educational roadshow which will tour the UK taking in over 40 farming and family events to talk to children about where their food comes from. The bespoke unit, designed and built by Bournemouth-based design and events agency Mad River,has been created as […]
Huntsworth PLC has acquired the Creative Engagement Group Ltd from funds managed by private equity investor Lloyds Development Capital Ltd and the company’s management for £24.7 million. The Creative Engagement Group is a collection of three creative agencies: WRG Live, The Moment and Just Communicate, which provide events and digital marketing. The public relations and healthcare communications firm Huntsworth will […]
MSQ Partners has been appointed by The Electoral Commission to handle its creative and media planning account after a competitive four-way pitch. Stack and The Gate, MSQ Partners’ two leading communications agencies, will work in partnership to deliver on and offline advertising and social campaigns, making use of MSQ Partners’ strong presence across the UK. […]
Amplify has bought a parity stake in Seed – the marketing agency that specialises in targeting students for brands including ASOS, Budweiser and Nike. The deal further bolsters Amplify’s youth credentials whilst giving Seed enhanced opportunities for global growth. Amplify and Seed will operate as distinct independent businesses, but with scope to cross-fertilise when appropriate. […]
Purple Creative has created a global brand activation platform, Are You Liqueurious?, to promote Marie Brizard liqueurs and syrups. The idea encourages bar-goers to be more curious about Marie Brizard liqueurs and new flavours again. Are You Liqueurious? is both a mindset for drinkers and bartenders to identify with and directly challenges them to try […]
Arqiva, the UK’s largest provider of neutral host in-building networks, has announced a partnership with Landsec, the UK’s largest commercial Real Estate company, to deliver 4G connectivity to Bluewater, Europe’s leading retail and leisure destination. Existing 2G and 3G mobile systems will also be replaced in the overhaul, which will ensure improved and extended mobile […]