Start Design reveals its First Women concept for this year’s Sports Podge – one of the main cultural sports marketing events in the annual sporting calendar, at the prestigious Institute of Directors on Pall Mall. Now in its 14th year, Sports Podge invited over 250 of the most influential leaders in sports and sports marketing, […]
Lucky Generals are assisting The Co-op and Steel Warriors with their pledge to boost community health and wellbeing with a plan to build 20 street gyms. The Co-op has announced a multi-million-pound investment to support anti-knife crime organisation, Steel Warriors to create free community gyms in areas impacted by knife crime. The new community spaces […]
Sloane Stanley welcomes two luxury beach-wear pop-ups to the King’s Road, Chelsea’s iconic shopping destination. Returning to the estate this Spring, and celebrating a milestone with its tenth pop-up is resort and loungewear brand, Seraphina. Due to their continued success the brand has repeatedly selected the King’s Road each year to showcase their collection facilitated […]
Creativity is Great is a UK Government initiative supported by the Advertising Association. The goal of this new campaign is to create a platform to promote the UK ad industry among global businesses. Impero is one of twenty agency’s to be invited by the IPA, as part of its Mission programme at the festival from […]
To explore the true power of kindness, healthy snack bar brand Kind is launching a series of ‘Powered by Kind’ experiences in the UK this summer. Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or […]
River Island has opened a new flagship store at intu Lakeside following owner intu’s multi-million-pound investment to transform the popular shopping destination. The retailer has doubled the size of its previous store, to 21,000 sq ft, as intu completes work on a £72 million leisure-led extension of the centre which has attracted a range […]
The DMA has launched its new brand, incorporating learning, talent and membership divisions under a single entity and a new name – the Data & Marketing Association. The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered […]
Brand experience specialist RPM has swelled its creative ranks with the addition of Nick Evans and Simon Evans in creative director roles, tasked with harnessing the full span of the agency’s capabilities against client briefs. Nick Evans and Simon Evans will report into director of strategy and creativity Rob Wilson, and work alongside the business’ […]
Private-hire vehicle service Kapten has retained creative agency Taylor Herring to promote the European ride hailing service in London. The integrated campaign for the TFL approved service launched today with an outdoor billboard display which calls out rival Uber for not paying local taxes. Overnight, the out-of-home campaign went live with the wording “Others avoid […]
OPPO has signed a partnership agreement with the French Tennis Federation (FFT), becoming a premium partner and the official smartphone of the world-renowned Roland-Garros and of the Rolex Paris Masters for the next three years (2019-2021). The leading smart device brand is now the Roland-Garros’ first-ever partner from China, marking a major milestone for both […]
News UK and McCurrach have announced the launch of MyStore+, a new app for convenience retailers that will help brands and retailers grow their business together by enabling retailers to access category and brand advice, offers and rewards. McCurrach and News UK’s mission with MyStore+ is simple: to drive business growth by helping brands and […]
Global experiential agency GMR Marketing promoted Jessie Giordano to senior vice president of client consulting + services. In her new role, Giordano will oversee the operations of the San Francisco office and continue to drive client development and strategic consulting initiatives within GMR. “During her 12-year tenure at GMR, Jessie has led some of the […]
Pukka has appointed Haygarth, Walker and Richmond & Towers to support the family-owned business’ ambitious growth strategy to sell more pies to more people, more often. The announcement follows the recent appointment of Rachel Cranston as head of marketing and will accompany a “shift in strategy” for the brand, as it gets ready to embark […]
The mobile app service, FirstVet, which provides video call veterinary consultations, will be offering Free dog MOTs to deliver ‘peace of mind for pet owners’ at DogFest events this summer. Founded in Sweden, FirstVet delivers fast and affordable round-the-clock access to experienced vets via the FirstVet app. Its walk-in clinics at this year’s DogFest events, […]
Seven Dials has officially announced the next installation for its community initiative, The Artist’s Artist Project, which sees an ongoing series of public artworks exhibited in the unique West End destination, before being donated to selected charity partners. Displayed on Shorts Gardens, the latest work by Rene Gonzalez is titled At the Entrance of Seven […]
Strata Creative Communications has announced four new appointments across the agency to support growing partnerships with existing and new clients. Mike Parrott joins the senior leadership team in the newly created role of head of incentives and client service director, based in Soho, London. Ecem Pasa joins the creative department in the role of junior […]
Major League Baseball has announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]
With a strong focus on mental wellbeing in the workplace, Uncommon’s flagship space, Liverpool Street, which will be fully open to members from the 20th May. The space has collaborated with leading light artist Marcus Lyall, to provide Uncommon’s newest space on Liverpool Street with a bespoke light and sound installation. It monitors heart rates […]
Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally. The world’s largest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The initiative supports small to medium-sized business (SMBs) by […]
Back for the 23rd time, National BBQ Week will encourage consumers to go for the grill, become Better BBQ’ers and enjoy some gastro-grilling at the start of the great British summer. National BBQ Week has been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’** but also […]
Following on from a successful tour of the UK, RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), a global multi-channel provider of industrial and electronic products and solutions is bringing together products from its world-leading technology partners, with the launch of an extensive roadshow across Germany. Managed by global roadshow expert […]
MLB has appointed the brand experience agency, XYZ to create a socially-powered baseball experience in the heart of London called the MLB Softball60 Series – a new fast-paced inclusive team sport for Europe that will ramp up excitement and awareness ahead of the Mitel & MLB Present London Series 2019. MLB has launched MLB Softball60, […]
New-style marketing group Crowdify, which has been designed to deliver the marketing needs of 21st century brands and fast-growth companies, has launched in the UK with a roster of clients, including Tottenham Hotspur, NHS, ViaVan, HiyaCar, Modball and PureGym. A next-gen communications ecosystem built for the new generation of clients, communities, frontiers and consumers, Crowdify […]
Lifesaver Power – a power bank sharing service – are revolutionising the way people access power on the go. They will be providing an unlimited mobile charging network – “Press for Power” – across two days of the Electrify the World tour. The #electrifytheworld movement was created by Nissan as an initiative towards sustainable electric […]
Yakult UK has launched its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier this year. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought to […]
Radio Rooftop, ME London Hotel’s bar has been transformed by Jackanory into Spirit of Summer terraces in collaboration with Patrón Tequila and Bombay Sapphire. Located on the 10thfloor, each terrace has been transformed into an exclusive, immersive space perfect for enjoying the warmer weather and the unique views across the River Thames. Each side – […]
Burger King has selected Frank as its UK PR Agency of Record after a four-way competitive pitch. Frank will be pivotal in supporting the fast food chain’s brand transformation programme through integrated consumer campaigns in collaboration with BBH and Coolr. With some exciting new product launches upcoming for the brand, Frank will be delivering creative activations […]
Ice celebrates its 10th birthday this year. It’s been 10 years of creating experiences as one of the UK’s first Brand Experience Agencies. Ice has spent the last decade helping key client O2 conquer the mobile market; supporting its sponsorship activity in music at The O2 and O2 Academies, its involvement with England Rugby as a […]
Lendlease and Invesco Real Estate, the global real estate investment manager, are celebrating the success of ‘Summer in the City’, an event that took place on 4 May at Queensgate shopping centre in Peterborough. Hosted by celebrity personality Ferne McCann, the fashion-focused event attracted thousands of visitors to Central Square for two days of […]
BMW i and the National Trust have teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of workshops demonstrates to visitors how to make beautiful objects out of sustainable and natural materials at National Trust places. The activation, developed by marketing services […]
KVA, the digital communications and brand experience agency with a creative soul, has strengthened its leadership team with the appointment of travel retail and experiential marketing specialist Andy DeVito as client services director. DeVito joins KVA from Blackjack Promotions, where he was responsible for improving the integration of the creative, design, planning and logistics. DeVito […]
In-house agency Oliver is continuing to bolster its senior leadership team with the appointment of Publicis Groupe veteran Jason Bailis as its UK Group chief operating officer. Bailis will report directly to Oliver’s UK CEO, Sharon Whale. His remit is to ensure operational rigour throughout the business as it settles into Y&MJ’s roster, overseeing the […]
Sloane Stanley has announced the opening of premium urban lifestyle cycling store, Velorution, at 325 King’s Road. Specialising in urban, electric and folding bikes with stylish apparel and accessories, this is the fifth Velorution store in London. Selecting the highest-quality and most innovative products from across the globe, this store will bring a unique offering […]
Specialist sports and tourism agency Azalea has moved to bolster its in-house expertise with a flurry of new appointments as it continues to acquire clients and undertake fresh projects. Daniel Chidley, who joined the company six years ago and has 14 years’ experience in UK and European leisure tourism, has been appointed to the board […]
Global experience agency, Imagination has appointed Sarah Campbell as creative strategy officer. Sarah joins Imagination’s management team and will work closely alongside Group CEO, Patrick Reid, and chief creative officer, Julian Baker, to drive business growth and enhance the agency’s creative strategy. She will work across Imagination’s clients including Ford, Major League Baseball, Shell, Jaguar […]
Ingenuity London has announced the launch of its first ever European new business event in Amsterdam on 5th June. Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area. Great engaging video content is now one of the, if not the most, important […]
Creative agency Initials has announced the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialised approach to optimising digital and technology infrastructure for its clients. LABS will be led by two newly-appointed senior hires: Dominic Murray as digital and innovation director and Simon Smith as head of digital operations. […]
North West-based leisure and tourism operator Heritage Great Britain PLC (HGB) is celebrating its 20th anniversary with a £5m investment across its portfolio. This year also marks a decade working with Santander, who are helping fund some of HGB’s activities over the next 3 years. HGB looks after some of the UK’s most recognisable […]
Australian-born lager Foster’s put the fun back into Friday with a major on-trade campaign featuring the brand’s Aussie agony uncles Brad and Dan. The campaign, Foster’s Friday, gives drinkers the chance to win £1,000 in cash plus other prizes of Foster’s merchandise through an instant win scratch card mechanic. The activation links to Foster’s new £6m […]
Amplify is appointing four new senior Creative and Live team hires after experiencing 92% growth in 2018. Nate Thompson joins the London HQ as Creative Director; Paige Lewis expands the UK’s Business team; Laura Shalders bolsters London’s Live team as Senior Project Manager; and Anneka Lettunich joins Amplify’s newly launched Australian office as Art Director. Thompson, […]
Furthering the Liveforce vision to create a seamless, super simple, lightning fast workforce management application, the company has acquired Watu, the pioneering promotional staffing platform, as it looks to radically grow market share and ramp revenue growth. Watu pioneered the on-demand platform for promotional staffing, developing what is now seen as industry standard technology features […]
Global experience agency Imagination and voice and conversational AI experts Rain this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]
New World Trading Company has opened its bar and restaurant concept The Florist at the 400,000 sq ft extension to retail and leisure destination intu Watford. Intu has invested £180 million to expand the shopping centre and this has attracted a range of new retail and leisure tenants and promoted Watford to a top-20 retail […]
Following a three-way agency pitch, biscuit company Bahlsen has appointed global brand experience agency Sense to deliver a nationwide experiential sampling campaign for Pickup!, the chocolate biscuit bar with attitude. Launching this summer, Sense will also be working with the integrated agency Threepipe and Bahlsen’s incumbent PR agency Tase to deliver a campaign that spans […]
Imagination Park Technologies Inc. the company bringing augmented reality experiences to consumers and sports fans globally, has announced that Orangetheory Fitness will don its super hero cape and bring an augmented reality experience to the people of Fargo, North Dakota. “Orangetheory will be using Imagination Park’s augmented reality (AR) platform to engage new and existing members,” said […]
It was raining goals, oranges, and charitable donations on Friday as creative and production agency, Twelve, held a 5-a-side football tournament to mark Football Shirt Friday. In London, Shepherd’s Bush, teams were fielded by Communisis, Twelve, EE, Merlin, Cancer Research UK and Salt TV raising money for the Bobby Moore Fund. Twelve recently produced a social media […]
Event industry veteran, Simon Burton, has launched a new agency dedicated to awards and awards campaigns. Iconify starts with 3 projects in its portfolio: Charity Film Awards, Young Guns (an emerging art awards) and World Exhibition Stand Awards (a joint venture with Mash Media). Two more launches, World Sports Photography Awards and Blockbusters (the International […]
Mr.Men Little Miss has announced a deal with the Spice Girls to create four new books and a range of merchandise adding to their character range; Little Miss Sporty, Little Miss Baby, Little Miss Scary and Little Miss Ginger. Both Spice Girls and Mr. Men Little Miss fans will be able to pre-order the books and buy […]
A ship in a bottle will carry an environmental message to Sunderland shoppers when it goes on display in the city in late May. The sculpture, which is the work of renowned glass artist Ayako Tani, will be unveiled at the Bridges shopping centre on Wednesday 29 May. It is a tribute to the city’s […]
With the average UK household generating over a tonne of waste each year, about the weight of a small car, Dettol is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibres. The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to […]
According to research by the Holocaust Memorial Trust, social media platforms like Twitter and Facebook now account for 59% of all hate crime. But some users are fighting back – and not in the way you might expect. @LuckyBastards_ is a Twitter account which claims to “turn hateful Bastards into lucky windfalls, for good causes”. It achieves this by messaging […]
Sandbanks-based public relations and communications agency Liz Lean PR has strengthened its team with the appointment of Belinda Rastall to the role of senior account manager. Belinda joins the 15-strong team in response to recent client wins and to assist in the further growth of the agency, whose client list includes organisations such as Hall […]
Saatchi & Saatchi London has appointed Dan Treichel as its executive creative director. Treichel is the creative mind behind many lauded campaigns, including the world-renowned “Climate Name Change”, which was the 7th most awarded campaign in the world in 2014. Reporting to Chief Creative Officer, Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for […]
Arranmore, a remote island off the coast of Donegal, which has been decimated by more than 150 years of emigration is to be given a 21stcentury lease of life. The Arranmore community of 469 people – sees connectivity as a lifeline to reinvigorate their economy, culture and unique way of life. Until now, the […]
Scriba PR is celebrating a solid start to 2019, having secured a hat-trick of international contract wins with global shredder manufacturer client, Untha. As the bolt-on communications department for the Austria-headquartered firm, the latest appointment will see the Yorkshire agency work across three continents. Already responsible for all media relations for the Energy from Waste […]
Propercorn is touring the country in a 33ft pink cement mixer. The colourful campaign is designed to showcase the brand’s range of eight popcorn flavours and bring to life the story behind Propercorn’s entrepreneurial inception. Inspired by the TV programme Top Gear, co-founder Cassandra Stavrou famously used a car spraying kit in her mother’s kitchen […]
For one night only, Silverburn, Glasgow’s leading retail and leisure destination, brought the magic of the circus alive at its ‘Shopping Affair’ event. The event featured circus-style attractions including a Fashionista Ringmaster, giant catwalk models, jugglers, and spinning wheel artists. There was a range of exclusive retailer discounts on offer throughout the evening, with up to 25% off […]
PlayPass announces more cashless UK festivals with focus on sustainability, families and mobile app integration. Joining the provider’s rapidly expanding client list, and going cashless for the first time, are the 10,000-capacity Lakefest in the Cotswolds, the trio of one-day festivals – Smoked & Uncut, the inaugural London Dessert Festival at the Truman Brewery, and […]
Xbox and McCann London are proud to announce their latest campaign “Visit Xbox.” The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay. Celebrating Xbox One X Enhanced games which have been updated or built specifically to take advantage of the […]
Over the Easter weekend drinkers in Liverpool had the chance to grab hundreds of paint-bombs and co-create a colourful ad on a 16-foot billboard as part of a ‘City Blitz’ campaign by Monkey Shoulder. Dubbed the world’s most playful advert, the execution took place on the 19th and 20th of April in Liverpool city centre and showcased […]
British charity, Grocery Aid, is hosting the Windermere Row again this year. Grocery Aid is a registered charity based in the UK, founded in 1857 which support people in need across the country’s grocery industry, whether they’re from corner shops or large-scale factories The Windmere Row raises money for the charity. As a company that supports […]
Marking its second year sponsoring the Virgin Money London Marathon, global athletic leader New Balance is bringing an unexpected energy boost to runners during this year’s race, just as they need it most; the dreaded Mile 24. The Blackfriars section of the Virgin Money London Marathon course is notorious among runners, due to its long […]
Launched in loving memory of sales director Dave Rees, who sadly passed away last year, this scholarship aims to make a positive change across Tactical Solutions and the local communities. The Dave Rees Scholarship Award is available to all Tactical Solutions employees on an annual basis. This year with a deadline of Febuary 28th. The […]
The annual Cadbury National Trust Easter Egg Hunt ran across the Trust’s 306 properties across the UK over the Easter bank holiday weekend. For the sixth year running, RPM executed the experiential element of the campaign. Cadbury provided each property that signed up with the National Trust and National Trust for Scotland portfolio with the […]
Open for one-day-only on Wednesday 24th April, the eatery dubbed the ‘Taste, Not Waste’ café will be serving hundreds of free lunches using the top 20 foods most likely destined for landfill in line with Stop Food Waste Day. Food waste is a global issue with a wide variety of environmental, social and economic impacts. New research […]
INVNT has partnered with luxury automotive brand Genesis this week, to launch its new Mint Concept, the all-electric, luxury car for the city – ahead of the New York International Auto Show, which kicked off on Friday, April 19. INVNT provided strategic and creative insight, while managing all production for the exclusive experience, which was […]
Joining the growing team, Jones brings with her significant experience from her time at Amazon in the roles of Brand Specialist and AVS Team Leader. Her insider insight will deepen the new business consultancy’s knowledge of the eCommerce giant, this will allow the team to help agencies develop their offering in this area and capitalise […]
Eventex, the Internationally recognised awards ceremony for the Event industry now in its 10thyear, has announced their winners for 2019, naming Mad River, ‘Best Event Team’. The competition was fierce but Mad River pipped their shortlisted competition, that included teams from China and Netherlands, to the post through their innovation, processes and adventurous team spirit. […]
Warner Bros. Pictures and Legendary Pictures invite audiences to enjoy the sights, sounds fun and flavours of the Pokémon Detective Pikachu Pop-up when it opens its doors in London next month ahead of the first-ever live-action Pokémon film, the comedy adventure “ Pokémon Detective Pikachu,” in theatres in the UK on Friday 10th May 2019. The pop-up opens […]
Clever digital Out of Home ads at London Stansted Airport are enabling commuters to make quick-fire judgements on the quickest route into Central London. Digital Out of Home production agency DOOH.com in partnership with LIDA, who are part of the M&C Saatchi Group, have designed the logic behind the system, ensuring travellers are provided with […]
To raise awareness of Chambord’s ‘Live Rose Tinted’ campaign and drive sales of the French black raspberry liqueur, Jackanory have created a full exterior and interior takeover of All Bar One in Windsor. Full branding and decorative touches inside and out will encourage drinkers to choose fun over the norm and to ‘live rose tinted’. […]
Grosvenor Europe has announced that global fashion brand, Polo Ralph Lauren, has officially opened its 1,900 sq ft new store on Liverpool One’s Peter’s Lane. The new store showcases both womenswear and menswear collections of the brand’s classic yet spirited American style. Designed by an in-house team, the space combines elements of collegiate sports with […]
Joint owners of centre:mk, Hermes Investment Management and AustralianSuper, have announced that international fashion retailer, Primark, has officially opened its highly anticipated 75,000 sq ft store within centre:mk. The record letting is the largest new store to open at the shopping centre in the last 25 years. The opening also follows successful footfall growth above […]
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]
DOOH.com deliver hyper-reactive rainfall activated campaign as winners of Ocean’s annual Digital Creative comp DOOH.com has delivered on a brand new innovative OOH campaign for agency Glimpse and not-for-profit collective ‘We Are Ocean’ that takes the issues facing the world’s oceans and projects them to people living in UK cities using the brilliantly simple mechanism […]
ESI Media today announces the appointment of Andy Morley to the role of chief digital revenue officer. Morley brings over twenty years of expertise across digital audiences, agency sales, programmatic buying and selling, tech delivery and data. He has held senior roles at Emap and The Telegraph, as well as technology companies Grapeshot and Telaria. […]
Sense has grown its account management and production teams as part of its global expansion strategy. The move follows a successful start to 2019 and coincides with a number of major client wins, including MGA, Ebay and Bahlsen. Stephanie Haigh joins as account manager, while Jon Vine-Groves takes on the role of senior production executive. […]
Brand and design consultancy Perq Studio has gifted its strategic brand, design and campaign expertise to create a refreshed identity for Mike’s Table, a non-profit supper club with a difference. At Mike’s Table, paying guests get more than a meal. Their ticket pays for someone else to take a seat at the table too. That […]
New attraction, Liverpool Indoor Funfair, has opened its doors for eight days of Easter excitement. The event, which is visiting Liverpool for the first time, was unveiled by the Lord Mayor of Liverpool, Cllr Christine Banks, and her granddaughter 6-year-old Emilia Fitzpatrick. Set within 60,000 sq ft of Exhibition Centre Liverpool, on the banks of the […]
D/sruption has announced the launch of its Disruption50 Index – a competition for companies championing emerging technologies and business models, to show how they are turning today’s trends into the next wave of disruption. D/sruption has teamed up with Hotwire, on the Disruption50 to help evaluate the tech and innovation which will change the business landscape in 2019. […]
Formula E enlisted CSM Live to develop new solutions for trackside branding, and after 12-months of intensive research, a new strong, durable and sustainable alternative will be applied to the barriers lining each circuit – starting in the Italian capital for the GEOX Rome E-Prix and the first instalment of the voestalpine European races on […]
Halo Top Creamery celebrates the launch of its brand-new snackable ice cream sticks by giving away more than 10,000 free samples to its most dedicated fans, from a special frozen telephone box. For just two days on April 11 and 12, Halo Top will take over one of central London’s Russel Square and turn it […]
To celebrate the return of the most anticipated TV series finale this year, Stork baking spread commissioned food artist, Michelle Wibowo, to pay homage to this pop culture moment and create a bake inspired by the show. The ‘Stork’ family line-up was unveiled in the country’s capital, overlooking Tower Bridge. Made from fluffy sponge – thanks […]
Brand experience agency Sense has appointed Eddie Frame as business development manager to drive forward its growth strategy. Frame joins Sense from Creativebrief where he was client relationship manager. Working alongside the agency’s senior team, Frame’s role will involve building relationships with brands and raising awareness of Sense’s capabilities. Along with its London HQ, Sense […]
Huawei brought the Northern Lights to the skies of London last weekend, with a laser art installation to mark the UK launch of the new Huawei P30 Series and new ‘Aurora’ colour. Lighting up the night sky above the iconic Tower of London, the global technology leader commissioned immersive artist Dan Acher to recreate a […]
Monaco-born skin and suncare brand Lancaster has appointed DeVries Global to handle a forthcoming brand campaign this summer. The campaign spans traditional media relations, influencer engagement, social media and consumer events, with the brand taking on sponsorships of Chestertons Polo in the Park this June, and music festival Calvi on the Rocks, held in Corsica […]
In-house specialist agency Oliver has boosted its global senior leadership with the addition of Richard Stainer, who has been appointed as its CEO, global clients. Stainer – whose appointment comes hot on the heels of the acquisition of Oliver’s parent firm, Inside Ideas Group, by You & Mr Jones – has an overarching remit to expand Oliver’s […]
Mars Petcare drew on the power of experiential marketing to launch Crave, its new ancestral pet food range, on the last weekend in March. The two-day activation, designed and delivered by experiential marketing agency N2O, invited Tesco customers to ‘go wild on safari’ as it introduced Crave’s natural pet food credentials. Customers at Tesco’s New […]
Twelve has announced its latest work for the Bobby Moore Fund’s seventh annual Football Shirt Friday. Taking place during Bowel Cancer Awareness Month, Football Shirt Friday encourages people across the UK to proudly wear their shirts on April 26th raise money to help fund life-saving bowel cancer research. Alongside researchers and people affected by cancer, […]
Members of the public visiting the Tower of London were treated to a suprising spectacle as the British Army’s Coldstream Guards performed a rendition of the Game of Thrones theme tune as the ‘Night’s Watch’ from the global TV phenomenon performed a unique military display. Emerging from the Bloody Tower at the Tower of London, […]
Deliveroo student brand ambassador campaign 2019 from Raptor Marketing on Vimeo. Raptor have been Deliveroo’s student marketing agency of choice since the brand’s conception four years ago. Raptor have supported Deliveroo with building brand awareness on campus, food drops, merchandise distribution and social media campaigns, as well as recruiting new Deliveroo student riders via […]
Current account provider ANNA has appointed Taylor Herring to lead a marketing campaign to expand on the success of their miaowing debit card initiative. ANNA (Absolutely No-Nonsense Admin) – a mobile business account and digital admin assistant – launched its miaowing debit card in September 2018 and will partner with creative agency Taylor Herring to lead […]
Everton Football Club’s ground-breaking partnership with Angry Birds was recognised at the UK Sponsorship Awards. The Club and Rovio beat off competition from DHL’s partnership with esports organiser ESL (Electronic Sports League) and One Plus’s partnership with Fnatic. The Blues teamed up with Rovio in August 2018 to create a global first when they introduced […]
Global experience agency Imagination and Ford Motor Company this week unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests […]
23red, Eden Project and The National Lottery Community Fund have launched the first in a series of pop-up events aimed at generating awareness and participation in The Big Lunch. On the first weekend in June each year, more that 6 million people take part in The Big Lunch, an initiative that brings people together to […]
After having met with several agencies for chemistry meetings and ending with a competitive pitch Unicef UK, the world’s largest children’s charity, has appointed the community London as its strategic and creative partner, effective immediately. “The community inspired us with their unique understanding of the world and their perspective on how we could bring our […]
New research reveals that ‘being kind to others’, ‘people not having enough to eat’ and ‘protecting animals and their habitats’, are among the top 10 issues that UK children are most concerned about in 2019. The poll of over 1,000 4 – 14 year-old girls and boys was commissioned by Disney UK, as part […]
Frenchgate Shopping Centre in Doncaster has received planning consent for a multiplex cinema and is currently in discussions with two well-known cinema brands. Work on the £8 million investment will begin later this year, ahead of a spring 2020 opening. The planning permission is part of an ongoing investment strategy by the centre’s owners, The […]
Hotwire, the global communications agency, has announced an exclusive partnership with The Hoffman Agency to collaborate in Asia. The agreement, which is effective immediately, will see Hotwire work with The Hoffman Agency’s wholly owned offices in Singapore, China, Hong Kong, Taiwan, Japan, Korea, and Indonesia as part of its global network of offices and exclusive partners. Hotwire operates through 11 wholly owned offices across North America, Europe and Australia and supports […]
Positioning the organisation for continued growth and diversification, Freeman, has announced it has named Phil Molyneux as its new president. Molyneux is a technology engineer with a depth of global experience driving major consumer brands like SONY and Dyson. “Event marketing is evolving into a data-driven industry — as proven by our recent Data Benchmark Study […]