News

Julius Meinl’s Pay with a Poem returns for 7th year

As part of its ongoing mission to make the world a better place through poetic inspiration, Viennese coffee brand Julius Meinl has launched its first global CSR initiative for its world-renowned annual poetry campaign Pay with a Poem. This year, Julius Meinl has collaborated with global education charity Worldreader and over 1,000 HoReCa customers register […]

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George P Johnson hires Lucie Fox

George P. Johnson (GPJ), the global experience marketing agency, today announces the appointment of Lucie Fox to the role of Executive Producer. The agency’s Integrated Production team, established last year to bring together expert teams under a unified banner, delivering agility and enabling the agency to better meet clients’ needs, is further bolstered by Alexandra Keech […]

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Sledge acquires pharma events business SWM

Sledge, the live events agency, announced today it has completed the acquisition of SWM Partners, a specialist pharma events business based in Hertfordshire, UK. SWM organises meetings globally for pharmaceutical companies during the clinical research phase of evaluating new compounds. The business has been established for 23 years and has a turnover of c£10m.  The […]

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Gen Z head into stores for health and beauty products

New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product options but then buy them on the high street: 33% of those aged 25 and under admitted as much, more than any other age group. Around half (48%) […]

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INVNT acquires Folk Hero

INVNT, the global live brand storytelling agency™ today announces the acquisition of Folk Hero, a New York-based brand strategy firm that works with leading global companies, from fashion and lifestyle groups such as Louis Vuitton Moët Hennessy (LVMH), to Calzedonia Group, and direct-to-consumer clients like Purple Mattress, as well as organizations in the banking and […]

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INVNT helps Cheil to showcase Samsung Galaxy S20’s boradcast quality imaging

https://youtu.be/-ha6g863ABg [showreel of the event] Global electronics brand, Samsung and Cheil Worldwide, its executive marketing agency based in Seoul, Korea, brought the Galaxy Unpacked launch to San Francisco’s Palace of Fine Arts on Tuesday, February 11. Here the brand unveiled its Galaxy S20, Galaxy S20+, Galaxy S20 Ultra, Galaxy Z Flip and Galaxy Buds+ devices. In […]

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A pink Eye hits the London skyline

Here’s the video of the brand’s event celebration  Lastminute.com, the iconic online travel brand is bringing a touch of pink to the capital’s skyline as the new headline sponsor of the London Eye Both the Eye and River Cruise have now assumed the lastminute.com branding, and the lighting of the iconic wheel has changed to […]

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Wingstop locates in Bluewater’s Winter Garden bringing Xbox fun

Shelley Sandzer, the leading specialist leisure property agency, has acted on behalf of landlord Landsec in deals which see authentic US chicken wing experts, Wingstop, and the UK’s largest bakery chain, Greggs, take a split of the former Giraffe unit at Bluewater.  These two signings maintain the occupancy rate of 100% for F&B units within […]

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KP Snacks appoints Sense

Global brand experience agency Sense has won the contract to run experiential and trial campaigns across the KP Snacks portfolio. Sense was appointed following a competitive pitch initially involving eight agencies. KP Snacks are looking to develop a long-term, exclusive partnership with the agency, with the opportunity for Sense to work across their snack portfolio […]

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Noonah reveals new Robot Experience

Noonah, the experiential technology company, has today announced the release of its Robot Experience. You can view the kit in actions here Experts in delivering technology that engages consumers and gets them sharing branded content at events, this latest innovation combines robotics with video capture to create unique instagrammable content. The Robot Experience features a […]

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The Fresh Group launches ‘Environments Team’

The leadership team at The fresh Glroup has launched a brand new division called the ‘Environments Team’. The newly formed Environments will focus on the overall audience experience, finding new innovative ways to make our events as impactful as possible. This will include the design of the space and infrastructure, through to how audiences are engaged, […]

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Field Sales Solutions sets out Carbon Neutral 5 year plan

Field Sales Solutions, the current UK Field Marketing Agency of the Year, announced at its annual Conference an ambitious action plan to become Carbon Neutral by 2025. The action plan sets out the key business milestones which will need to be achieved in order to make the organisation Carbon Neutral over the next 5 years. […]

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Dark Romance Florist pops up

LabTech, owner of Camden Market, has announced the entry of an alternative floral pop-up activation, Dark Romance Pop Up Florist, to celebrate Valentine’s Day. Operating for the week in the lead up to Valentine’s Day, the pop-up flower cart offers individually hand-dipped black roses by the stem or bouquets on request, ideal for unorthodox romantics […]

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Gü rhymes with you through Grand Visual at Waterloo

Today, Gü, the award-winning premium dessert brand, is kicking off a tongue-in-cheek, socially driven OOH campaign for Valentine’s Day. Love Notes invites dessert lovers to submit romantic tweets inspired by the lyrics of iconic love songs, all with a delicious Gü twist. The three-day special will see best-in-class tweets published on the UK’s largest indoor […]

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Key promotions at Avantgarde

Avantgarde London, a leading brand experience agency, today announces two promotions in its senior team. Tessa Mardon will take on the role of Head of Client Services, and Rory Sloan, Operations Director. Sloan, previously Production Director at the agency, will now support MD Stuart Bradbury in the day-to-day operational running of the agency. Alongside this […]

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Showpad appoints sales leaders

Global sales enablement leader Showpad today announces the appointment of three sales leaders who together will be responsible for driving the company’s continued global growth in 2020. Dustin Deno joins the Showpad team as VP North American Sales and Hendrik Isebaert and Jim Preston have been promoted to SVP of Worldwide Revenue and VP EMEA […]

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Strongbow and Red Stripe grow their music credentials via Brits

Strongbow and Red Stripe have announced they will be official cider and beer partners of the UK’s most anticipated music event of the year, The BRIT Awards 2020 with Mastercard. The event is due to be hosted by Jack Whitehall at the O2 on 18th February. Both Strongbow and Red Stripe have a rich heritage […]

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Podberry seeks to build on Morrison’s Scotland listing

Scottish snack brand Podberry, which launched in 2019, has moved into 2020 with ambitious aims and has appointed three teams to support the growth plans they hope to achieve. London based public relations consultant Pippa Kent has extended an initial contract to support the brand across their PR efforts. Aiming to build on the positive […]

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Suqqu and Blackjack activate again

London’s world-famous beauty hall will host a special Blackjack-staffed gift-wrapping service to customers purchasing Suqqu lipsticks for Valentine’s Day. This service coincides with the launch of the SS20 Collection that includes a range of new lipstick shades, which can be individually gift boxed and finished off with a personalised tag and ribbon in a shade to […]

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Festival of Light returns to Bullring and Westquay

Hammerson’s free outdoor immersive experience, Festival of Light, recently returned to Bullring and Grand Central for a second year. This year’s event was its most breath-taking yet, with five installations by artists from around the World, transforming some of Birmingham’s most famous outdoor spaces. The art installations included: ‘Neon Angel Wings’ by Carla O’Brien, the […]

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St David’s to welcome experience-focused Hollister store

  The St David’s Partnership has announced global teen retailer Hollister Co. will be relocating to an upsized space within St David’s, Cardiff, one of the UK’s premier retail and leisure destinations, set to open this Spring. Hollister, a division of Abercrombie & Fitch Co., will be located on Upper Grand Arcade, the prime fashion pitch in […]

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Jenny Campbell set for Sunderland as ParkingPerx gets underway in the city

A star of television’s Dragons’ Den is heading to Sunderland later this month (Feb) to encourage businesses to sign up for a scheme she invested in. Jenny Campbell, a former Business Woman of the Year who made her fortune through providing ATM machines, invested £80,000 in ParkingPerx in her final appearance on the BBC hit […]

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Liar wine heads for second controversial event day promotion

Liar, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion – purchase 6 bottles of Liar wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also […]

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Israel becomes the 50th country facilitated by EMS

International roadshow agency EMS has officially brought its expertise to its 50th country, visiting Israel with long-term client Draeger Handling roadshow tours in countries including Saudi Arabia, Iceland and Russia, EMS have extensive experience in bringing roadshows to the US and EMEA. The Cheshire-based agency is celebrating an increasing number of leading brands and marketing […]

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Strata directors reflect on contract successes

Strata Creative Communications confirms two new contracts that have been awarded as a direct result of the merger of long-established agencies Crown and Communique in December 2018. In 2018, the management teams of both agencies shared a vision to create a new multi-layered agency that would meet a largely unmet need that exists in clients […]

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Kru Live extends its carbon negative stance

For some time now Kru Live has been carbon negative as an agency team; they have been offsetting their emissions since 2014. It is now looking to build on this by implementing a carbon negative ‘climate consideration’ line on each of its clients’ activations, worldwide to reflect the emissions they produce across a campaign. Sarah-Jane […]

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The Selfie Factory pops up at The O2

AEG and Crosstree Real Estate Partners have announced the opening of the UK’s first selfie-focussed experience, at The O2. The quirky, customer driven concept formally launched to the public on Saturday 1 February and is set to run for six weeks. Located on the lower level of ICON Outlet,  Selfie Factory spans 2260 sq ft […]

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tastecard sets up Valentine’s dinner dates for one

The world’s largest diners’ club, tastecard, launches its first self-love Valentine’s pop-up restaurant. The ‘Two4One’ restaurant, on Great Eastern St, London, will feature mirrors placed on each table so solo diners can enjoy a romantic Valentine’s meal out in a bid to fall in love with their own fabulous selves. This unique restaurant gives ‘two […]

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YiFang increases reach with University outlet

Taiwanese fruit tea specialist brand, YiFang, is set to launch its first-ever café in the north west, and only second outside London, in Manchester this Spring. The 1,700 sq ft tea emporium at University Green, in Manchester University, was secured by leading specialist UK leisure property agency, Shelley Sandzer. YiFang was inspired by the story of the founder’s […]

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Veganuary 2020 hailed as a success

Veganuary, a global organisation encouraging people to try vegan in January and beyond, has today released the final figures for its 2020 campaign and the results are astounding. Just over 400,000 people signed-up, compared to 250,000 in 2019, far exceeding the group’s 2020 target of 350,000. The participants included rock legend Brian May, former Dragon […]

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Peperami hijacks Veganuary

The UK’s number one meat snack brand, Peperami, hijacks Veganuary on the last day of the challenge with a disruptive street stunt designed to tempt consumers with meaty smells and free products, including its brand new Peperami Beef Bar. After witnessing strong sales throughout January following the launch, Peperami commissioned research* that revealed 25% of […]

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Liar Wine launches on Brexit Day

Coinciding  with  Brexit Day, a group of friends are launching a provocative white merlot,  coined “Liar Wine”. The wine itself – with its fruity and floral notes – created using red merlot grapes – is something of a deception in its appearance. It billis itself as “much like the cloaked and alleged lies surrounding Brexit […]

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Aesop joins the beauty and wellness focused destination of Monmouth Street, Seven Dials

Shaftesbury has announced the launch of Australian luxury skincare brand, Aesop, at 16 Monmouth Street, joining a host of other well-established beauty brands within the unique precinct of Seven Dials, in London’s West End. The 1,412 sq ft space offers visitors a vast selection of its sought-after skin, hair and body products, distinguished by botanical […]

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French Connection adds to retail strength in Woking

Woking Shopping has officially welcomed globally renowned retailer, French Connection, enhancing the destination’s fashion and lifestyle offering for the new year. Situated within the Town Mall, the 1,260 sq ft store is neighboured by Fat Face and Claire’s, and joins Woking Shopping’s existing line-up of leading fashion brands such as H&M, Primark and New Look. […]

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Guinness Night Football, Rio and HeyHuman join forces in Lagos

Guinness has teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership. Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark, […]

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McCann and Xbox launch “Rough Guide to Xbox” at Destinations show

Xbox and McCann London are proud to announce the launch of “The Rough Guide to Xbox” on January 30. Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty […]

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Escape Hunt to launch new experiences at intu Chapelfield

intu has signed a deal with leisure operator Escape Hunt to create a series of team-based immersive entertainment experiences at intu Chapelfield in Norwich. The experiences include one of the brand’s most popular escape games, Alice in Puzzleland, and forms part of the global operator’s expansion into new areas of the country. It will bring […]

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Brand Experience agency Equals relaunches

Event and festival bar experts Peppermint has officially re-launched its brand experience arm, Equals, following a period of rebranding and new leadership hires. Equals has undergone a complete overhaul to cater for the growing appetite from clients wanting to create stand out experiences at events and festivals but is now expanding into the wider experience […]

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Corsham chef heads for #Rolloff

Amber Southon from The Quarryman’s Arms in Corsham, Wiltshire is entering The Great Sausage Roll Off 2020. For the eighth year in a row, licensees Claire Morgan and Angus McKean will be hosting the legendary Sausage Roll Off at The Red Lion in Barnes. This year’s event, which will see 20 chefs fighting for the […]

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Yoplait sets up to play in the parisien NBA

General Mills-owned Yoplait has signed up as the Official Yoghurt of The NBA Paris Game 2020 Presented by beIN SPORTS for their much-loved drinkable yoghurt brand YOP – creating a ‘YOPStars’ activation developed by London-based creative agency Space. France’s first regular-season NBA game, which will be played in front of a sold-out crowd, will feature […]

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Antavo taps into Apple facilitated payments for enhanced retail experiences

  In New York —  during the NRF Retail Week — Antavo unveiled a preview of its new Loyalty Experience Kiosk built upon facial recognition and iPhone’s advanced NFC capabilities. The Loyalty Experience Kiosk is a window to in-store engagement for brands and retailers. With it, customers can access exclusive offers, spin the Prize Wheel, […]

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Blackjack helps Suqqu write cultural connections at Selfridges

Blackjack Promotions and Japanese brand Suqqu are set to bring the personal touch to Chinese New Year gifting in Selfridges Beauty Hall Staffing solutions and experiential experts Blackjack will supply Chinese calligraphers so shoppers can give unique Suqqu gifts to loved ones With 20+ years working predominantly in travel retail, Blackjack Promotions are experts in […]

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intu creates mood-boosting light houses to brighten its visitor experience

intu has created three walk-in ‘light houses’ to boost footfall, dwell time and brighten the moods of its 35 million visitors using the psychological benefits of colour. The Happy, Calm and Energise houses will tour intu’s popular shopping destinations throughout 2020 featuring colour combinations proven to help people feel happier, more relaxed and more energised. […]

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Liverpool ONE joins retailers to dispel Blue Monday with blooms vs gloom

Hundreds of flowers filled Liverpool ONE on Monday 20 January to inject a spot of joy on Blue Monday, widely recognised as the most depressing day of the year. With the sole mission to spread cheer across the destination, hundreds of bunches of brightly-coloured flowers were left across Upper and Lower South John Street, Peter’s […]

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N20 hosts Bobbi Brown meet and greet sampling event in Boots

Award-winning experiential marketing agency N2O is bringing to life the launch of Evolution_18, a wellness brand devised by Bobbi Brown which is brand new to the UK market.With smoothie sampling, exclusive meet and greet with Bobbi and a photo opportunity, the interactive activation will visually communicate the brand to customers. The Collagen Powder product will be sampled […]

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Stonehenge sets to stage Lion Dance for cross-cultural promotion

Blackjack Promotions is partnering with China Travel Outbound and English Heritage to bring a roaring celebration dance to World Heritage Site Stonehenge Visitors to Wiltshire’s prehistoric monument Stonehenge will be treated to a traditional ‘Lion Dance’ to mark the Chinese New Year The 4,500-year-old Stone Circle is a popular site for Chinese tourists, so English […]

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Amplify launches in LA

Amplify – the UK-headquartered agency that works with next-gen clients including Airbnb, Google and Spotify, can today announce the launch of a Los Angeles based US office; the agency’s second overseas operation. Having worked for the past three years on brand strategy and experiences for Facebook and HubSpot in North America, Amplify is launching a […]

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Karma Bites set for proximity push by Flavor

To mark their launch into Holland & Barrett stores across the UK, Karma Bites have partnered with Flavor; An Integrated Sampling Agency to create a hyper-targeted sampling campaign “Healthy snacking is a very competitive market in the UK” Ashwin Ahuja, founder of the premium popped lotus seed snack, says. “As a growing brand we were […]

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Hellmann’s gives Veganuary a bao in Boxpark Shoreditch with W Communications

  WHAT: The Hellmann’s Vegan Rain-Bao Truck will be serving up plant powered buns for just £1.00 – served with lashings of mayo in four picture-perfect pastel hues. The great tasting buns are a delicious lunch for those attempting to go meat-free during a typically dreary month when purse strings are pinched. WHERE: Boxpark Shoreditch (2-10 Bethnal Green […]

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Shopping Centre record success as Liverpool ONE defying declines

  Liverpool ONE is celebrating the close of a successful festive period, with figures showing a 5% increase in sales during the period compared to 2018, defying widespread industry declines. The outstanding Christmas results mark the end of a record year of performance at the destination, with sales up 2.5% over the twelve months. Footfall […]

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Initials instigates The Takeback for Abarth

This weekend Initials, the independent creative agency, launched The Takeback, a one-off, escape room style driving experience for Abarth, part of FCA, to celebrate the brand’s 70th anniversary year. From over 1,000 competition entries, 24 lucky winners, accompanied by two guests each, were invited to attend the unique activation, created by Initials with production by […]

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Pierce Global promotes Kelley to MD

Pierce Global, an experiential agency within Omnicom Experiential Group (OEG), has announced the promotion of Mike Kelley to managing director. In this new role, Kelley will lead Pierce’s vision, as well as the agency’s strategic service offering. “Mike has been a key member of the team now for 20 years. Throughout that time he has […]

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Benefit starts #dontbethirsty off with primer positioning

Benefit Cosmetics raises a defiant glass to dry Jan with the EmPOREium bar, part of their ‘Don’t Be Thirsty’ campaign for new Hydrate primer. To ease everyone into 2020, Benefit wants to give our skin a drink at their irreverent anti-DryJan bar, popping up in Clapham this weekend. Kyra White, Head of Brand Activation at […]

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The Average Golfer turns influencer for Azalea

Specialist sports and tourism agency Azalea has snapped up social media sensation the Average Golfer in a deal that will see the company maximise his exposure and manage his commercial rights and partnerships. The increasing value of influencers in the changing media landscape, as golfers’ consumption habits continue to shift, has made video content crucial […]

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Buffalo Trace Bourbon stages London chainsaw carving exhibition

  Buffalo Trace have engaged creative agency, Taylor Herring to promote its multi award-winning whiskey bourbon label. Buffalo Trace Bourbon Whiskey hosted America’s leading chainsaw artist – who has previously been described as “a rock star with a chainsaw” by Vice Magazine – at a live exhibition from 13th– 15th December at StolenSpace, Shoreditch. Famed […]

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Auto Trader launch nationwide competition to win a car

The UK’s largest digital marketplace for new and used cars, Auto Trader, is launching a nationwide snap-to-win competition for one lucky member of the public to win a brand-new car this Christmas. A Fiat 500, which receives over 24,000 ad views a day on Auto Trader, has been gift-wrapped in a box, complete with an […]

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Bullring hooks UK debut for fish and seafood specialists North Fish

Hammerson has announced that the Norwegian inspired fish and seafood specialists North Fish is to open its first UK restaurant in its flagship destination Bullring, in Birmingham, early next year. The Bullring restaurant will be the brand’s first outside of Poland, as it embarks on an international expansion. The menu will consist of a range […]

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Crown Brands Live launches with Jack Horlock as managing director

Crown Talent & Media Group has today announced it has appointed Jack Horlock as managing director of a new division, Crown Brands Live, to bring together a dedicated team who will focus entirely on live and immersive brand experiences. Drawing on Crown’s incredible roster of media and music talent and having worked with some of […]

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Liverpool One lands UK’s largest Virgin Holidays store

Boutique travel specialist, Virgin Holidays, has officially launched its largest UK ‘v-room’ concept store at Liverpool One, managed by Grosvenor Europe. The flagship 2,000 sq ft ‘v-room’ on South John Street offers a luxury, immersive experience for visitors booking holidays, with brand new features for Liverpool, including a hidden cinema – a disguised in-store experience, […]

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GMR Marketing welcomes Aliah Berman as head of diversity, equity and inclusion

GMR Marketing, an experiential and sponsorship leader, has hired Aliah Berman to serve as global head of diversity, equity and inclusion. With more than 15 years of experience, Berman will play a key role in the agency’s efforts to drive employee engagement and retention, build cultural awareness, promote an inclusive work environment and create culturally-informed […]

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Triple supermarket signing of 59,000 sq ft for RPMI Railpen

RPMI Railpen (Railpen) has announced the signing of three new supermarkets to its property portfolio: two Lidl stores, located in North West London and Kent, and an Aldi store in Scunthorpe.  The trio of new supermarkets total over 59,000 sq ft (5,482 sq m) in retail space. Situated on the ground floor of St Anns […]

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Cineworld premiers at Time Square

  Cineworld, the UK’s leading cinema chain, has officially launched its state-of-the-art 13-screen multiplex experience at Time Square, the new £142 million development in Warrington. The key leisure anchor for the mixed-use destination, Cineworld Warrington toasted the launch with an exclusive Gala evening, including a screening of Jumanji: The Next Level on the main-attraction Superscreen. […]

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Heathrow prepares parents for Christmas

Heathrow reveals the top festive questions every parent in London should prepare for at Christmas as Santa’s workshop is unveiled underneath Terminals 2 and 5 ‘How does Santa know what I’d like for Christmas?’ and ‘How does Santa really get to every house in the world?’ are the most frequently asked festive questions amongst children […]

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The Kings Road celebrates street art project

Celebrating the end of a successful year of Arts, Sloane Stanley has announced the latest street art installation just in time for Christmas.  The festive scene is the seventh to appear on the King’s Road this year, and features a forest scene with skating rink alongside a warming winter hearth by artist Antonio Rodrigues Jnr. […]

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Tesco Christmas Markets return for third year with N2O

N2O is once again delivering festive cheer for Tesco customers with its Bavarian-style Christmas markets. Back for 2019, the pop-up markets will visit 70 stores up and down the UK in the weeks leading up to Christmas. Building on the success from previous years, the markets are featuring a Santa’s Grotto, snow machine, music, a […]

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CSM Live, Amazon Studios and AKQA create digital hot air balloon

To celebrate the anticipated stateside release of Amazon Original movie, The Aeronauts, Amazon Studios wanted to showcase and reflect the movies narrative of curiosity and innovation in a truly unique way; engaging with viewers like never before. Blending the indelible pioneering spirit of the past with the groundbreaking technology of the future, premiere-goers watched Felicity […]

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The Jeep World tour comes to the MotorVillage

The Jeep World Tour is an exhibition designed by Art Bridge at the MotorVillage on the Champs-Élysées, where a community of artists gathered to take people on a trip around the world. MotorVillage, a unique automobile showroom created by the architect Jean-Michel Wilmotte, chose Art Bridge to design its new exhibition made for the whole family. […]

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Runderwear joins Maverick Race for 2020

A new association between trail event specialist Maverick and sports comfort brand Runderwear is a great example of a trail events business and a sports brand getting together to enhance the runner’s event experience. Maverick Race events have a cosy village start-finish area where runners are encouraged to be social and stop for a chat, […]

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Popcorn PR announce Giggling Squid win

Popcorn PR has been appointed by Giggling Squid as its retained consumer PR agency, following a competitive four-agency pitch. Started in 2009, Giggling Squid now has over 30 venues in its award-winning family of Thai restaurants, with a further four anticipated to launch in 2020. All about food with personality, cooked with expertise and shared […]

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Hendrick’s and Blackjack bring festive cheer to Heathrow Terminal 3

The longstanding travel retail partnership between Hendrick’s and Blackjack promotions is bearing fruit yet again, this time with a festive campaign at Heathrow Airport’s Terminal 3 aiming to showcase the brand’s delicious gins and gifting lucky passengers with an early Christmas treat. The activation is situated on the prime ‘VIP’ site in the terminal where […]

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Tech giant Razer opens in Chinatown

Chinatown London is a destination of choice for international technology brands. Earlier this year Wanyoo opened their first European store, and now Shaftesbury has welcomed Razer, the world’s leading lifestyle brand for gamers, who opened their European debut store on Saturday 14 December. Hundreds of customers queued on the day to catch a glimpse of […]

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Icon Outlet performs with strong trading figures

Icon Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners, has announced a successful first year of trading and its strongest six-week performance yet.  Leading up to Christmas and bolstered by a successful Black Friday, Icon Outlet has experienced a 36% uplift in like-for-like sales […]

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Kate Spade New York and Mint Velvet launch at Liverpool One

  Following a strong year for its retail leasing strategy, Grosvenor Europe has officially announced the launch of Kate Spade New York’s pop-up store and Mint Velvet’s new boutique at Liverpool ONE. Both international womenswear brands will be situated on Peter’s Lane, which throughout 2019, has been further established as the destination’s hub for premium […]

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Dior delivers festive entertainment and inspiration at Paddington and Heathrow

Iconic fragrance brand Dior is working with Blackjack Promotions to promote and run its Christmas gift personalisation service at Heathrow Airport.  On Friday 13 December, the Dior Christmas Choir, featuring nine singers and a pianist, entertained travellers embarking on the Heathrow Express at London’s Paddington Station, putting them firmly in the Christmas mood. Blackjack’s trained […]

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Savvy create first AR game for convenience retailers

Leading retail and shopper marketing agency, Savvy, have created and executed the first augmented reality (AR) game for a convenience retailer. The AR Christmas Elf experience was the first project for Savvy, following a successful tender win. Launched at the end of October, One Stop shoppers both in-store and at home have been invited to […]

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Lush scents success as it relocates to Centre:MK

Opening in time to benefit from centre:mk’s significant Christmas trading period, during which footfall is anticipated to exceed seven million visits, Lush, the handmade bath art and cosmetics brand, has launched a 2,793 sq ft store in centre:mk this week. The vegetarian, vegan and cruelty-free retailer has relocated and doubled in size from Intu Milton […]

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Global brands launch trio of flagships in Seven Dials

Following a strong year of brand signings and openings, Shaftesbury has officially launched a further three international fashion and accessory retailers in Seven Dials: Indian leatherwear label Kompanero, and Scandinavian brands Nudie Jeans and Rains. Each of the three global brands have selected Seven Dials for flagship UK sites, in the heart of London’s West […]

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BOSS opens at Silverburn

Silverburn has recently welcomed a new BOSS store, further expanding the brand’s UK store portfolio. The 3,200 sq ft unit showcases BOSS tailoring, alongside casual and athleisure styles. The brand’s products are available in 129 countries, and it has over 424 freestanding stores across the globe. The stand-alone BOSS Store joins a host of other […]

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New campaign shows its all about the experience at intu this Christmas

intu has launched a new footfall-driving consumer marketing campaign that celebrates the joyful experiences that comes with a visit to an intu centre. The campaign includes a 30-second Christmas advert which shows one visitor feeling increasingly festive thanks to her intu shopping trip, with animated baubles and lights appearing every time she encounters staff, experiences […]

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Acquia to acquire AgilOne

Acquia  has announced  that it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to […]

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 Kameleoon appoints Martin Harrison

Kameleoon, the leading AI-driven personalisation and A/B testing platform provider, has announced the appointment of Martin Harrison as its first UK Managing Director to drive its growth into the UK and Northern European markets. Martin has over 10 years of experience in ecommerce with both agencies and technology providers. Most recently he was Regional Vice President […]

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Paco Rabanne launches opulent Express Delivery pop-up experience

  Paco Rabanne is launching an exclusive two-night Christmas pop-up experience at the Hydraulic Power Station in Wapping, inspired by its number one selling 1 Million and Lady Million fragrances. The brand experience was created in partnership with creative agency Elvis. Paco Rabanne selected Elvis to create a multi-faceted campaign for the crucial pre-Christmas period, […]

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Once Upon a Time in Birmingham lights up Bullring & Grand Central

 Bompas & Parr have unveiled their latest creation, Once Upon a Time in Birmingham, in Hammerson’s flagship destination Bullring & Grand Central, just in time for Christmas. The Christmas installation features 88,000 fairy lights which, at over 9km of illumination, is more festive lights per square foot than any other site in Britain. Running till […]

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Italian restaurant with an East London base opens at IQL, Stratford

  Independent Italian restaurant, Figo, has officially launched at International Quarter London (IQL), the £2.4 billion joint venture development between Lendlease and LCR. The new 3,024 sq ft space, catering to 100 customers, features food that reflects traditional and modern Italian dishes with a regional focus, and includes a cocktail bar and open plan kitchen to […]

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Lendlease opens ‘Merry Elephant’

  A range of festive activities have begun at Elephant Park in south London where a four-week pop-up titled ‘Merry Elephant’ is transforming the recently opened Sayer Street and Deacon Street into a mini Winter Wonderland, at the £2.3 billion regeneration project led by Lendlease and Southwark Council. Christmas tree decoration and delivery services will […]

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Logic Vapes brings limited edition vaping to adult users

Logic Vapes hosted an exclusive launch for their limited-edition Logic Compact Crystal vaping device. The ‘Vape Vault’ launched in London last Thursday and will be making appearances in Manchester and Edinburgh throughout December. The glitz and glamour evenings will include a Cristal Champagne reception, canapes, a saxophonist, diamond show dancers, a crystal encrusted Rolls Royce […]

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Whole Earth announces Team GB 2020 partnership

Whole Earth has announced it will be an official supporter of Team GB in the run up to the Tokyo 2020 Olympic Games, as it aims to boost awareness of the brand’s healthy and wholesome credentials, and drive category growth. The one-year partnership will see Whole Earth become the official peanut butter of Team GB.  […]

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Tabasco delivers morning revivers with Pick-Me-Up cafe

For the fourth year, Tabasco opens its doors to the Pick-Me-Up Café, dedicated to reviving Brits during the Christmas party season. This year, Tabasco Sauce is making things even easier by delivering Londoners a DIY Bloody Mary kit – designed to look like an advent calendar – to their front doors exclusively via Deliveroo. To celebrate […]

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Talent Village and JCDecaux partner to reveal an innovation of influence for Quay

JCDecaux has, for the first time, partnered with Talent Village and co-created a campaign of influence, across 230 screens in Paris throughout the Monoprix and monop’ showcases. The campaign, activated by true talent, was to promote Quay’s new collection of anti-blue light glasses. Across the city, ultra HD screens illustrated the high-quality campaign library, which allowed passers-by to discover the […]

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Liz Lean PR announces expanded services and new senior hires

Dorset-based PR agency Liz Lean PR (LLPR) has expanded its senior team, making three new senior appointments and formally expanding its planning and stakeholder engagement offers. The agency has worked with clients on planning and stakeholder engagement throughout its 20-year history but is now bolstering these services with a series of new hires. Through their […]

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Fitness studio Frame reforms Angel Central

CBRE Global Investors has announced that specialist London-based operator Frame has opened its 5,200 sq ft fitness studio at Angel Central, Islington. The newly created bespoke basement space features three specialist studios: for Barre, Yoga and Dance; for Reformer Pilates; and one for HIIT and Strength training. The class-based fitness brand was founded in 2009 […]

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Leagas Delaney and Ballantine’s launch latest campaign in Artist series

Creative communications agency Leagas Delaney has unveiled its collaboration with Brooklyn artist Scott Albrecht in the latest instalment of the ‘Artist Edition’ from Pernod Ricard’s whisky brand Ballantine’s prestige. The unique bottle and packing design and an accompanying film received its worldwide debut in South Korea Dec 4th to mark the launch of Ballantine’s limited-edition 17-year-old […]

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intu scoops two Revo Golds

intu scooped two Revo Gold awards in a celebration of the best of the best in placemaking on December 4th. The two awards recognise intu’s expertise in developing retail and leisure destinations with a difference. The honours were awarded for intu’s retail and leisure extension at intu Watford in the Re:new category, and the leisure […]

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Next appoints Savvy for their Christmas Experiential Campaign

Leading retail and shopper marketing agency, Savvy, are excited to announce that it has been appointed to carry out a festive integrated, campaign for Next – bringing Christmas jumpers and jammies to the UK workforce. As part of the campaign Savvy have created a pop-up experiential experience to entice Christmas shoppers and office workers. This […]

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Mondelez campaign from ELVIS wins DMA Awards Grand Prix

ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced. The ‘Hunt the White Cream Egg’ campaign won the top prize thanks to its creative execution, integrated strategy and, ultimately, fantastic results for the brand. Matt Conner, Chair […]

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Haygarth teams up with Vodafone for interactive festive activation

This Christmas, Haygarth has teamed up with Vodafone to present The VeryMe Tree – a fully interactive digital Christmas tree which combines the spectacle of a public tree with the joy of  surprises underneath it to promote Vodafone’s new rewards platform: VeryMe. The tiered experience provides a heart-warming, communal Christmas experience for all shoppers, regardless […]

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Ogilvy strengthens Unilever team with creative and client lead appointments

Ogilvy announces the appointment of Daniel Fisher as new Global ECD across the Unilever portfolio, and Nadja Bellan-White as Global managing director for Unilever, focusing on Dove. Fisher will work in a WPP-wide capacity, based at Sea Containers in London and will have a primary focus on bringing fresh thinking to the Unilever business. He […]

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