News

Jeep Renegade teams with Olympians for TV series

Jeep ambassador and Olympic snowboarder Aimee Fuller is starring in the new TV series, Mission Mudder. Mission Mudder follows six Olympians, including Fuller, 25, as they train and prepare themselves for the ultimate 8 hour Toughest Mudder.  The 8 hour Toughest Mudder is a 5-mile circuit race peppered with 20-25 of Tough Mudder’s biggest obstacles, […]

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Aldermore appoints Fearlessly Frank

Aldermore has appointed innovation consultancy Fearlessly Frank to assist the business with its strategic marketing communications. In an overcrowded and highly competitive space, Fearlessly Frank has been tasked to ensure the eight-year-old SME-focused bank continues to innovate and maintain its edge over competitors. Fearlessly Frank has been working with Aldermore since the beginning of May […]

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Conran Design Group strengthens team following growth in its retail offer

Conran Design Group has announced the appointment of Ruth McConnell as retail brand strategist following strong growth in the agency’s retail offer. A specialist in retail strategy, McConnell joins the agency from threebrand, where she held the position of UK brand strategy director. Ruth has a wealth of experience, having operated both agency and client […]

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TRO delivers UK’s first ever Electric Vehicle Experience Centre

The retail division of experience agency TRO has launched the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster at centre:MK Based in Milton Keynes, the EV Centre will unlock the potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first of its kind, multi-brand showroom presents a unique […]

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Volvic and Closer launch ‘Let It Out’ sampling campaign

Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and  positivity through a memorable, […]

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The Hydro Hotel and local school children bury time capsule

A north-west based hotel recently enlisted the help from local school children to bury a time capsule in its grounds. The Hydro hotel in Windermere, Lake District, which is managed by Squire Hotels, worked with more than 20 pupils from a local primary school to help bury the time capsule and create the items to […]

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Space appoints Jamie King as strategy director

Creative agency Space has appointed Jamie King as strategy director to work across its client portfolio which includes William Grant & Sons, Heineken, Arla Foods and General Mills. King, formerly executive planning director at Live & Breathe, will be responsible for the strategic output of the agency and further strengthening its planning and insight capabilities. […]

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i2i and Nerf embark on nationwide tour

Hasbro toy brand, Nerf, has teamed up with  i2i Marketing, to launch The Nerf Test Centre activation, which will tour the nation from 28 July. The Nerf Test Centre sees the  Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus […]

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Kettle Chips research shows two thirds of Brits eat Al-Desco

The new lunch break consists of 30 minutes of eating limp sandwiches and surfing gossip sites according to new research which charts the rise of ‘Al-Desco’ dining. A new study finds the majority of people are failing to take a break throughout the day with only two in ten (22%) Brits surveyed managing to take […]

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Ecrebo Appoints Mike Grimes as U.S. President

Ecrebo has  announced it has appointed Mike Grimes as U.S. President. Bringing more than 25 years’ experience in growth-stage organisations focused on retail solutions, Grimes will be responsible for accelerating Ecrebo’s operations in North America to grow and support its customer base in the U.S. Earlier in 2017, Ecrebo received £12 million in funding and announced […]

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Pip & Nut unveils ‘Pipnics’, it’s first experiential campaign

  A series of ‘Pipnic’ pop-ups are taking place at high footfall locations across the UK capital during July by nut butter brand Pip & Nut. The dedicated ‘Pipnic’ sampling spaces will showcase and serve up a range of nut butter and nut milk breakfast, lunch and snack ideas, plus play host to a series of […]

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NHM unveils Hintze Hall’s new blue whale skeleton

The Natural History Museum reveals a new-look Hintze Hall which features a 25.2 metre blue whale skeleton suspended from the ceiling and diving into the space. This is part of the museum’s biggest transformation it its 136 year history which includes hundreds of new specimens which have been chosen to celebrate the wonder and beauty […]

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Roastery in the West Country runs tours

Following the success of roastery tours last year, the family business has decided to continue the campaign on selected dates through the Summer months in the historic Roastery building in Porlock. Miles has over 120 years experience in the tea and coffee industry and is keen to share a preview behind the scenes for hot beverage […]

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Freeman launch digital marketing services

Freeman has announced  the launch of its Digital Marketing Services, a suite of capabilities available globally to Freeman clients. The offering leverages the Freeman web/app development, social media strategy, digital advertising, email marketing, and data analytics services to provide customers with year-over-year event growth. The Freeman Digital Marketing Services solution is bolstered by an investment […]

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Deliveroo opens Game of Thrones inspired bakery

On 17th July 2017, as the seventh series of Game of Thrones premieres on UK screens, fans will be able to order their very own loaf based on the iconic Direwolf bread Hot Pie baked for Arya Stark on the show. Improving on the show’s recipe, the ‘John Dough’ loaves are a  whole wheat cornbread […]

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Circle Agency and Dorset Cereals embark on UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand has again teamed up with Circle Agency to activate its UK tour. Building on the success of last year’s campaign, Circle Agency are taking the Dorset Cereals UK Tour to a series of […]

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Amplify uses sushi belt pop-up to help Rowntree’s promote new 30% less sugar range

To launch Rowntree’s new 30% less sugar range of Fruit Pastilles and Randoms, Rowntree’ s tasked Amplify  with concepting, creating and delivering the two-month long nationwide #RowntreesTasteTour. The Rowntree’s Taste Tour invites a wide range of people to try the new sweets in a brightly coloured, factory-style pop up full of bending pipes. The centerpiece is […]

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Natural Insight reaches 35 million completed job assignments as need for “On-Demand” workers increases in retail industry

Natural Insight has announced that more than 35 million jobs assignments have been completed on its platform to date. This milestone is a reflection of today’s growing “on-demand” workforce. Contingent workers looking for flexible, part-time work are turning to the retail industry where they can be hired at a moment’s notice. This trend has led […]

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jj Connect unlocks undiscovered shoot locations for brands

jj Media Group’s peer to peer locations platform, jj Connect has launched, enabling agencies, brands, photographers and producers to discover a unique selection of previously unused locations around the UK for feature films, TV commercials, music videos, photo shoots and events. From loft apartments to Stonehenge, jj Connect allows homeowners around the UK to list […]

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Space team up with Arla to boost awareness of its yellow top milk

  Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced last year. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as […]

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Nissan keeps more than 30,000 counterfeit products off the road with its online brand protection programme

MarkMonitor has announced that the ongoing partnership with vehicle manufacturer Nissan, has made major strides in its commitment to take action against counterfeit auto parts that pose a threat to consumer safety and jeopardise its high-quality vehicle promise. Working with MarkMonitor, Nissan removed more than 31,700 counterfeit products and enforced against more than 125,000 marketplace listings, with […]

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MGN Events partners with AB InBev on four internal brand awareness campaigns

Ab InBev, the global beer brand behind Stella, Corona, Bud Light and Leffe is working with MGN Events on a series of internal brand awareness events over the summer. The four activations, which will take place within AB InBev’s offices in Surrey, will tie in with external advertising and marketing campaigns across four of their […]

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Slingsby Gin launch virtual reality experience

The makers of Slingsby Gin have launched a new virtual reality experience that allows gin fans a chance to immerse themselves in the true ‘Spirit of Harrogate’. The two minute experience allows users to explore the creation of the product, from sourcing the botanicals right through to distillation. The new marketing tool will be used […]

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WCRS and Born Free make a splash with DOOH campaign for World Orca Day

International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]

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Sacla’ surprises London diners with impromptu opera performance

Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of Italy […]

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Relay42 builds upon growth with three new senior leadership appointments

 Relay42 has continued to build upon its strong business growth with three new senior leadership appointments. Mark Van Dijk will join Relay42 as chief operations officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands, which saw him overseeing all company operations for six years. In total, Van Dijk has 15 years’ worth of […]

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GES announces rebrand of N200|GES as Visit by GES

GES, the global, full-service partner to the live event industry, has launched Visit by GES as the new global brand identity for N200, its event registration and data intelligence platform. “The introduction of Visit is the beginning of a new and exciting era for GES,” said Jason Popp, GES executive vice president, international. “The new […]

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iMP embark on Richmond sampling campaign

iMP have been taking the Richmond Sausages rebrand tour across the UK. Kicking off on July 3rd, the three week non-stop tour is supporting the brands relaunch and showcasing the new packaging through customer sampling.  iMP have designed and built a bespoke sampling pod, in which brand ambassadors can cook and serve Richmond extra thick […]

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Peroni Ambra and Franceso Mazzei bring a taste of Italy to Somerset House

To celebrate the launch of Peroni Ambra, the Italian brew master has partnered with Somerset House to launch the ‘Somerset House Terrace, Presented by Peroni Ambra’ to the public. To mark their six-month partnership with Somerset House until the end of September, ‘Somerset House Terrace, Presented by Peroni Ambra’ is playing host to a succession […]

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Pepsi MAX Ginger experiential sampling uses Pictures Experience technology

The latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger – is being promoted via a sampling tour complete with a state-of-the-art photo booth experience to drive social sharing. The new-style photo booth was developed by image sharing experts Pictures Experience and first deployed as part of the Pepsi MAX Polo Village […]

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M&C Saatchi Tel Aviv launches ‘Meet the Meat’

Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the prostitution industry in Israel.  The country’s mortality rates among female prostitutes are 40 times higher than the rest […]

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McCurrach launches Wave and announces Brand Engagement Week support

Field sales and marketing agency and reigning FM Agency of the Year McCurrach has formally launched a brand experience agency, Wave.  Wave gives the group a new brand focal point for growing its significant experiential offering.  The new agency also embodies McCurrach’s strong reputation for sales accountable brand engagement. Wave’s branding celebrates ‘Making Waves, Selling […]

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The Specialist Works acquires Pace Media

The Specialist Works (TSW) has acquired 100% of specialist TV and Video advertising company, Pace Media. This further expansion forms part of TSW’s growth strategy which follows the company’s recent acquisition of Atlanta-based Elarbee Media and the opening of its New York office last year. Pace Media will be rebranded to The Specialist Works and […]

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Traxi service hits the streets of London

The iconic tractor normally spotted in fields across Britain came to Chelsea last week offering a unique taxi service.  Cider brand Orchard Pig transported the bright blue tractor up to the big smoke to offer a more laidback approach to the Friday rush hour. With the average daily commute in London lasting 57.1 minutes, Orchard […]

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Arena Group to List on London Stock Exchange

Arena Group, the international turnkey event design and delivery business has announced they will be listing their shares on the London Stock Exchange. The company is raising a total of approximately £60 million from UK and international institutional investors and listing will help fund the future growth plans of the business. Arena Group provides managed […]

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Lucozade Energy launch their biggest-ever sampling campaign in partnership with Deliveroo

On Monday 3rd July, Lucozade Energy launched their biggest nationwide sampling campaign to date. The campaign, backed by a £20m brand investment, will distribute up to 4 million mini cans across the UK. To support the campaign, Lucozade Energy teamed up with Deliveroo to offer millions of delicious rewards, ensuring that “Winning Never Tasted So […]

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Ebiquity launches Total View Attribution

Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of a new service called Total View Attribution. The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most […]

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Robinsons and KFC join forces during Wimbledon

Robinsons have enlisted the help of Savvy to take over KFC Wimbledon during the famous tournament to delight tennis fans on their way to the match. Using innovative technologies, the window itself is transformed into a touchscreen; with a simple tap on the window the game is activated and players control their pong paddles directly […]

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Starbucks provides Glam Stops at London Pride

Starbucks placed ‘Glam Stops’ in stores in and around the Pride in London Parade route over the weekend, encouraging revellers to get glammed and glittered up for free by professional make-up artists from The Gypsy Shrine, The Queens of Glitter. The ‘Glam Stops’ were placed in five Starbucks stores on Saturday 8th July between 11 […]

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Benefit embarks on Hoola Ice Cream Van tour

 This summer, Benefit Cosmetics is celebrating staycationing and the quintessential British beachside holiday by launching the Hoola Ice Cream Van, which is touring the UK. Beach-goers will be encouraged to visit the Hoola-inspired ice cream van where they can choose from a range of beauty touch ups including sampling the Hoola Quickie Contour Stick which launched […]

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NFU takes new Discovery Barn on the road

The NFU (National Farmers Union) has launched its new ‘Discovery Barn’ – an educational roadshow which will tour the UK taking in over 40 farming and family events to talk to children about where their food comes from. The bespoke unit, designed and built by Bournemouth-based design and events agency Mad River,has been created as […]

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Huntsworth acquires The Creative Engagement Group

Huntsworth PLC  has acquired the Creative Engagement Group Ltd from funds managed by private equity investor Lloyds Development Capital Ltd and the company’s management for £24.7 million. The Creative Engagement Group is a collection of three creative agencies: WRG Live, The Moment and Just Communicate, which provide events and digital marketing. The public relations and healthcare communications firm Huntsworth will […]

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The Electoral Commission appoints MSQ Partners to handle its creative and media planning account

MSQ Partners has been appointed by The Electoral Commission to handle its creative and media planning account after a competitive four-way pitch. Stack and The Gate, MSQ Partners’ two leading communications agencies, will work in partnership to deliver on and offline advertising and social campaigns, making use of MSQ Partners’ strong presence across the UK. […]

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Amplify + Seed confirm strategic partnership in parity ownership deal

Amplify  has bought a parity stake in Seed – the marketing agency that specialises in targeting students for brands including ASOS, Budweiser and Nike. The deal further bolsters Amplify’s youth credentials whilst giving Seed enhanced opportunities for global growth. Amplify and Seed will operate as distinct independent businesses, but with scope to cross-fertilise when appropriate. […]

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Purple Creative launches ‘Are you Liqueurious?’ campaign for Marie Brizard

Purple Creative has created a global brand activation platform, Are You Liqueurious?, to promote Marie Brizard liqueurs and syrups. The idea encourages bar-goers to be more curious about Marie Brizard liqueurs and new flavours again. Are You Liqueurious? is both a mindset for drinkers and bartenders to identify with and directly challenges them to try […]

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Arqiva and Landsec partner to deliver indoor 4G connectivity to Bluewater

 Arqiva, the UK’s largest provider of neutral host in-building networks, has announced a partnership with Landsec, the UK’s largest commercial Real Estate company, to deliver 4G connectivity to Bluewater, Europe’s leading retail and leisure destination. Existing 2G and 3G mobile systems will also be replaced in the overhaul, which will ensure improved and extended mobile […]

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Asset Space launches Footprint EXP

Asset Space has launched Footprint EXP: a tailored venue-finding service designed to help brands and their agents quickly find the right locations for their experiential promotional activity. Uniquely, Footprint EXP is fully venue-neutral so is able to put the brands’ needs first and also offers a highly personalised service, resulting in quick response times and […]

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Be Heard wins IDM Student Marketing Competition 2017

Last Thursday the winner of this year’s IDM Student Marketing Competition was announced at a gala reception in London’s Haymarket Hotel. The Be Heard team included Alice Oliver, Victoria Buxton and Sam Brooks, all students from Northumbria University and were presented with the Gold Award for their  response to the 2016 competition brief. Team Be […]

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Branston launches ‘Please The Cheese’ campaign

Branston has unveiled a new TV campaign, as part of a wider marketing initiative to reinforce Branston as being the perfect partner for cheese. ‘Please The Cheese’ has been created to re-engage Branston’s current customer base while also targeting a new, younger audience of cheese lovers. ‘Please The Cheese’ brings to life the nation’s love […]

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Richmond Sausages relaunch

Kerry Foods sausage brand, Richmond, is relaunching its range with a new, more impactful design, to modernise the brand and showcase the brand’s quality credentials to shoppers. The re-design forms part of the brand’s biggest ever campaign with a £5m investment. Currently worth £119m, Richmond sausages have been around for over 100 years when it […]

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Liverpool International Music Festival announces London Midland as headline partner

Train operator, London Midland, is to be the headline partner of Liverpool International Music Festival’s fifth outing this year. The partnership brings together LIMF; the celebration of Liverpool’s status as a global city of culture with one of the rail industry’s most innovative supporters of arts and entertainment. LIMF takes place between 20th-23rd July with […]

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Space unveils arrivals campaign for The Champions, Wimbledon 2017

Creative agency Space has unveiled a new outdoor arrivals campaign for The Wimbledon Championships. Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts […]

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Blackjack partners with Penny Blake Associates

 Blackjack Promotions, the staffing solutions, travel retail and experiential specialist, has linked up with Penny Blake Associates (PBA), the acknowledged experts in training luxury brand retail personnel, to take its client services offering to the next level. PBA’s founder, Penny Blake, will not just be running courses for Blackjack’s specialist luxury retail staff in the […]

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Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for measuring the impact of Facebook, Instagram and Audience Network for their MMM engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix modelling, particularly for a platform that is continually […]

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Network Rail announces its support for Brand Engagement Week

Network Rail has announced its support for Brand Engagement Week (BEW, 16-22nd October) by offering brands and agencies that are delegates at any of the weeklong event series a 25% discount for station brand activations and sampling campaigns. Assisted by destination media specialists SpaceandPeople, Network Rail provides commercialisation and brand experience opportunities across 18 managed […]

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Lipton Ice Tea launches summer experiential campaign

Lipton is visiting city centres nationwide for a 23 day roadshow, as part of their ‘Let’s Go’ summer campaign. Urban spaces are being transformed by experiential agency iD, who has produced the experience on behalf of Lipton, offering the public a chance to relax and unwind with their friends. At the experience,  Lipton Ice Tea […]

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Closer appoints new staffing director Helen Braybrook

Experiential agency, Closer, has appointed Helen Braybrook as staffing director to oversee the recruitment, training and management of the agency’s promotional staff for its live brand activations.  Braybrook will work to Closer’s proposition of delivering Human Brand Experiences; she will report directly into Liz Richardson, Closer’s managing partner. Closer’s ambitions for its staffing division will […]

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PSA Retail unveils its digital in-store experience with Dassault Systèmes

Dassault Systèmes is helping PSA Retail, the automotive distribution group of PSA, transform the customer car buying journey with a compelling digital in-store automotive dealership experience that injects change into its traditional automotive retail space and engages consumers in an interactive, personalised purchase decision. PSA Retail used Dassault Systèmes’ “Virtual Garage” industry solution experience to […]

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Christmas comes early for Squire Hotels

To celebrate National Half Way to Christmas Month three hotels in the Squires Group will be decked out in all things Christmas to raise early awareness of the festive season. The new awareness month, which has been launched this year, will last throughout the whole month of July and businesses and establishments are encouraged to […]

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London gets a ‘flying visit’ from Interactive Bug Bus with Boots UK Travel Health Clinic to help families learn about Travel Health

With more and more families holidaying in exotic locations and 34 different species of mosquito in the UK (amongst other biting bugs), Brits are now at increasing risk of being bitten by bugs. As part of its mission to champion everyone’s right to feel good, Boots UK has teamed up with arctec at the London […]

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RHS and House of Experience give away 37,750 roses

To raise awareness of RHS Hampton Court Palace Flower Show, 4th-9th July (RHS Member’s Days 4-5 July) and RHS Flower Show Tatton Park, 19th– 23rd July (RHS Member’s Day 19 July), RHS will be giving away a total of 37,750 roses in various locations across London, Manchester and other areas local to Tatton Park. The […]

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Space appoints Naz Nazli and Alex Ball as creative heads

Creative agency Space has appointed former J. Walter Thompson creatives Naz Nazli and Alex Ball as creative heads to work across the agency’s client portfolio which includes William Grant & Sons, Heineken, Arla Foods and General Mills. Nazli and Ball, the creative team behind the latest TV campaign for Berocca, have over 20 years of […]

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The Brand Experience Event announces confirmed speakers

The Brand Experience Event, taking place on October 03, 2017, at B.Amsterdam, has announced this year’s confirmed speakers. The conference will focus on development of brand experiences from concept to realisation (result oriented), digital/virtual experience meets physical experience and end-results for the brands. Speakers confirmed so far include: Chris Van Bellegem, director, shared services, ETAP […]

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Virgin StartUps and intu launch foodpreneurs competition

A start-ups competition being run by shopping centre owner intu and Virgin StartUps has shown an increasing number of new businesses are reinventing traditional food and drink products to make it big in the retail industry. Analysis of entries to Foodpreneur 2017 reveals a threefold increase in the number of food and drink start-ups giving […]

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Peroni Ambra brings a taste of Italy to Manchester

To celebrate the launch of Peroni Ambra, the Italian brewer has partnered with The Oast House in the heart of Manchester to open ‘The Apertivo Bar, Presented by Peroni Ambra,’ this summer. Peroni Ambra extends the brand into a new territory, for the first time since its creation in 1963. Inspired by the classic Italian […]

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Adare International wins gold at the POPAI Awards

Adare International, in conjunction with Agence Pixelis and CPV Plus, has won a Gold award at the Paris POPAI awards 2017. The winning entry, designed for Kronenbourg SAS is a giant Origami phoenix, the emblem of the Grimbergen brand, which is to be displayed in the main aisles of hypermarkets and supermarkets throughout France. Central […]

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£30 Million Bodmin Jail visitor attraction gets green light

Visitor attraction designer, Sarner, has announced Cornwall Council’s approval of their cutting-edge Bodmin Jail visitor attraction. The historic building, once the site of hangings by renowned British executioner Henry Albert Pierrepoint, will be transformed into an immersive, educational visitor experience.  Repairs will be made to parts of the Bodmin Jail building, creating an exhibition, restaurant, […]

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bigdog and the Motor Neurone Disease Association launch activation for Global MND Awareness Day

bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day bigdog and the Motor Neurone Disease Association (the MND Association) have joined forces to create a campaign to raise awareness of this  condition, which has no cure. Every day in Britain, six people die from motor neurone disease (MND). This […]

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MSQ Partners and LDF launch Flipside campaign

The UK’s largest independent provider of finance to small business, LDF, has appointed MSQ Partners to launch its multi-channel brand campaign following a competitive four way pitch. MSQ were tasked with delivering a brand positioning that resonates with customers and employees. This involved developing a clear tone of voice across all platforms, as well as […]

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George P. Johnson create brand awareness for IBM iX at Cannes Lions 21st June 2017

George P. Johnson (GPJ) has designed and created an exclusive environment for IBM, during Cannes Lions International Festival of Creativity. GPJ was briefed to create a presence enabling IBM to introduce their creative and design division, IBM iX, to the world’s leading creatives and marketers. Taking design inspiration from the Cannes’ famous beach front setting, […]

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Bluewater brews up a storm with Shepherd Neame experiential store

Landsec has announced that Shepherd Neame, Britain’s oldest brewer, has launched a seasonal pop-up brewery store at Bluewater, Europe’s leading retail and leisure destination. The 1,800 sq ft brewing boutique, open until July 5 2017, is located in the Upper Guildhall adjacent to Zara, and is designed to showcase the Shepherd Neame brand.  The store […]

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TRO hires three new student placement roles

TRO is continuing to support new talent coming through the industry by creating three student placement positions in 2017-18. From June 2017, TRO has created two Event Team Administrator roles offering students from Sheffield Hallam University the opportunity to spend 12 months learning the ropes of the industry.  These roles will be taken on by […]

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YR Live activate on the YouTube Beach at Cannes Lions Festival

The annual 64th International Festival for Creativity is live from Cannes from June 17th-24th 2017. Celebrating creativity, experts in communications, marketing, entertainment design and tech are in Cannes to find out where the industry is heading and see stand-out creative work awarded at the event. A Lion is recognised the world over as the ultimate […]

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Jaguar Land Rover and Gorillaz launch app to identify new talent via AR

Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over […]

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The Belvoir Balloon takes flight

Throughout summer  the Belvoir’s Little Drop of Lovely hot air balloon will be flying through the  skies at food and countryside festivals, including Bristol Balloon Fiesta. Belvoir cordials and whynot! thinkpeople have worked together to design and build a bespoke droplet shaped hot air balloon and a support mobile sampling area, where everyone can enjoy a […]

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intu and Ocean Outdoor partnership to engage Nottingham shoppers with giant digital screen

Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]

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Red Marlin hires two new account managers

Leamington Spa based public relations agency Red Marlin has appointed two new account managers. Joining on the same day, David Campbell and Chris Box will manage some of Red Marlin’s  high profile clients who benefit from the agency’s expertise in digital PR such as social media management, as well as more traditional marketing, PR and […]

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Brand Engagement Week names Oxo2 as a core venue

Brand Engagement Week has named Oxo2 as the core event HQ for the first two days of its week long celebration of the people, process and technology that is driving creative marketing and sales engagement. Oxo2, the second floor of the iconic Oxo Tower on London’s South Bank, will play host to The Brand Ambassador’s […]

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Smart LED delivers full AV fit-out to second Missguided retail store in Bluewater

After delivering a highly-effective LED installation for Missguided’s flagship Westfield Stratford store in November 2016, Smart LED has once again pushed boundaries and delivered an installation of full digital signage for Missguided’s new Bluewater shopping centre store. Originating as an online retailer, Missguided launched their first highly-anticipated flagship store at the Westfield Stratford City shopping centre […]

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Rekorderlig turns the UK ‘Beautifully Swedish’

People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country. Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount […]

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The Economist expands #FeedingTheFuture campaign with ‘Fast Forward Food’ launch in New York, London and San Francisco

The Economist recently announced that it will expand its #feedingthefuture campaign with the launch of “Fast Forward Food” in New York City and London, and the launch of “Waste Not. Want Not” in San Francisco. The #feedingthefuture campaign is a part of The Economist’s live content marketing program that aims to attract new readers to The Economist through creative and […]

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Sonos launches ReScored in partnership with Abbey Road Studios… with a little help from Amplify

Sonos is collaborating again with Amplify to help launch their wireless home cinema speaker, the Playbase. The campaign continues Sonos’ long-term commitment to giving listeners the high-quality experience they deserve, doing for film what Sonos has already done for music. Amplify and Sonos worked together to develop the ReScored concept, extending the brand’s partnership with Abbey Road […]

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NBA targets new audiences with new experience in Spain

NBA has launched its latest iteration of its European fan experiences ‘NBA Zone’, in partnership with leading Spanish bank BBVA. Developed and delivered by Wasserman’s Experience division for a second year, the activity features a specially created court and courtside experience, including three NBA and BBVA branded digitally-immersive domes, NBA talent, an authentic NBA wooden […]

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FEDMA announces the appointment of new leadership team

Chris Combemale, CEO of the UK’s DMA Group, and Dr Sachiko Scheuing, European privacy officer of Acxiom, have been named co-Chairs of FEDMA, The Federation of European Direct and Interactive Marketing. Combemale replaces Diana Janssen, director of the Dutch DMA, and joins the re-elected Scheuing in leading the organisation through a period of continued change […]

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Whole Earth reaches fitness fans with big sporting weekend

Whole Earth, the organic food brand from Wessanen UK, sponsored two sporting events during the second week of June,the Columbia Threadneedle World Triathlon in Leeds and Man V Horse in Powys, Wales. Over 5,000 competitors at the Leeds Triathlon, both amateurs and elite – including many of Team GB’s Rio Olympians and the Brownlee brothers who […]

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Freeman celebrates 90 years

As it celebrates its 90th anniversary, Freeman is continuing to build markets, connect people, support growth, and generate revenues for the world’s leading organisations. “Our 90th anniversary isn’t just about looking back on where we’ve been; it’s about where we’re going, and how, on behalf of our clients, we are transforming our business and the […]

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Brilliant Noise continues to grow with two senior hires

Allison will be working with adidas and Universal Pictures, whilst Will takes on Tetra Pak and Heathrow Airport. Both will lead the delivery of pioneering client programmes through long term partnerships. Before joining Brilliant Noise, Allison was co-founder of ConnectiD, a technology start-up that enables you to share your details quickly and efficiently when meeting […]

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Krispy Kreme celebrates the launch of Hershey’s Cookies ‘n’ Crème range at intu

Krispy Kreme has partnered with  Hershey’s Cookies ‘n’ Creme to launch a range of American inspired Cookies ‘n’ Crème doughnuts. To celebrate the launch, the brand has created a giant Las Vegas style slot machine which has been showcased at intu’s prime regional shopping centres. Customers visiting intu Braehead on 13 June will be in […]

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IMM International launches the first in Flight ad Server

IMM Digital, a subsidiary of IMM International has announced the launch of its exclusive on board Ad server: AirSAS The AirSAS technology paired with WiFi boxes, portable wireless IFE solutions, is now available on board of selected aircraft fleets. Coca-Cola and Le Moulin rouge are the very first advertisers to use AirSAS in order to […]

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Tabasco Brand partners with Urbanology to help BBQ fans battle the erratic elements of summer

With utility in mind, Tabasco Brand has tapped London designer Urbanology to create a limited-edition range of wearable items (and accessories) to combat all weathers, for home chefs and their guests. The inspiration for the collection came about last June. During the filming of a BBQ segment with a Tabasco Brand chef ambassador, the skies […]

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ARworks creates augmented reality board game for Milka

  ARworks have developed an engaging augmented reality based application for confectionary brand, Milka. As part of their spring campaign, ARworks built an augmented reality board game in the centre of Budapest to engage with Milka fans of all ages. The game, A Tour in the Alps, combines a real life board game and a specially […]

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Kru Live appoint Ingrid Windisch as new Operations Director

Ingrid Windisch joins Kru Live as operations director. Windisch will be responsible for heading up all agency operations and service delivery; ensuring quality control, team development and training and agency adherence to the ‘Kru Promise’. Windisch has over 12 years of experience having previously held an integral position at RPM as staffing director. She brings […]

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Panasonic and Tom Kitchin host gourmet microwave meal dinner party

On Wednesday 7th June, Michelin-Starred Chef Tom Kitchin hosted an exclusive dinner for 40 influential guests which included MasterChef 2017 winner Saliha Mahmood-Ahmed and Team GB Rower Helen Glover for an intimate evening at London’s iconic Tower Bridge Walkway, with meals prepared using just a microwave. To shun the misconception that there’s an abundance of […]

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Cobra launches ‘Brewed smooth for all food’ campaign with London Food Month

Molson Coors has launched a campaign designed to celebrate its beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for all Food’ campaign begins during June’s London Food Month, where Cobra is the Official Beer Partner. Working with real world marketing agency Sense, the Cobra team will be bringing its ‘Flavour Room and Bar’ […]

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