News

New ad platform Bagboard partners with 2,000 retailers to change OOH landscape

New eco-friendly advertising platform, Bagboard, has signed up more than 2,000 London-based retailers ahead of its official launch next year. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]

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GMR hires former Nike executive Mat Johnson

GMR Marketing has strengthened its global experiential presence and knowledge with the hire of former senior director of global brand events at Nike, Mat Johnson. Joining GMR as an experiential strategist, Johnson will continue to use his global background in brands, technologies, culture and events to partner with multiple GMR teams and clients to develop strategic […]

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Provision Events commissioned for Dubai Activations

Provision Events (PVE) is packing its bags for the Emirates after winning two commissions for the European Tour to provide a fan experience at DP World Tour Championship and to construct a floating green in the Arabian Gulf for the latest Hero Challenge. Nick Clemens, co-founder of PVE is delighted with the commissions. He said, […]

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LabTech unveils vision for Hawley Wharf Camden

LabTech, the property investment and technology company that owns Camden Markets, has unveiled its vision for Hawley Wharf Camden, its latest mixed-scheme venture that is scheduled to open by summer 2019.  The announcement coincides with the appointment of Colliers International to lead the retail, food and drink, and leisure leasing for the development. At 580,000 […]

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Nature Valley and Space bring a taste of nature to the Nitto ATP Finals

Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the Fan Zone activation will be able to sample the […]

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Appetite Creative attracts four key hires

Appetite Creative has announced that Julia Smith will be joining the management team as PR and communications director. In addition to this strategic senior hire, Appetite Creative has further expanded the team with three additional hires, Jay Blanco Fernandez as studio manger, Monika Sumska as creative manger and Nina Pylypenko as marketing and new business. […]

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McCann Worldgroup UK teams up with Raleigh International to go ‘Out of Office for Good’

10 volunteers from McCann Worldgroup UK agencies have set automatic email response to “Out Of Office For Good”, as they embark on the experience of a lifetime – to empower the next generation of young leaders in Costa Rica and Nicaragua. The network is collaborating with Raleigh International, the Youth-led sustainable development charity, to help create, […]

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Severn Trent and Because celebrate ‘Wonderful Water’ with imaginative VR roadshow

Severn Trent has kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to engage children. The creative campaign sees the utility company partnering with Minecraft to excite and engage youngsters. The Wonderful Water Tour – which has just begun in Nuneaton – aims to visit every primary school in the Severn Trent region in the […]

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Imagination works with the University of Cambridge to bring Lume to life

Imagination has launched Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, patterns easier to recognise […]

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Remus Uomo ready for launch at new retail venue

Menswear brand,Remus Uomo, has announced  its latest store has opened within premium urban outlet centre, Icon Outlet at The O2 on November 8, 2018. Providing formal tailoring and off-duty casuals for men with a serious attitude to fashion, the new store in ICON Outlet will offer great savings of up to 50%. The 1600 sq ft store, […]

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Freeman expands global strategy practice with two new hires

In an ongoing effort to help its customers create the best live experiences and optimal marketing strategies to meet their growth and business objectives, Freeman  has expanded its Strategy practice by adding Andrew Macey and David Saef. Freeman’s already robust Strategy practice brings together data, insights and perspectives on global trends to deliver impactful, integrated […]

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Candy Kittens and Airtasker bring Candy Kittens to Londoners

For one day only, Airtasker, an open marketplace platform that allows for the promotion of any job or task, get into the seasonal spirit, by delivering free Candy Kittens Christmas Advent Calendars and limited edition Christmas Crackers to Londoners in need of a little sugar rush. Alongside users posting their usual cleaning, gardening and home renovation […]

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Azerbaijan introduces new brand strategy and identity

Azerbaijan Tourism Board (ATB) introduced its new brand inspired by the idea ‘Take Another Look’, an invitation to consider Azerbaijan from a new point of view. ‘Take Another Look’ aims to unlock Azerabijan’s unique stories and secrets. Created by Landor and launched at World Travel Market in London, the future-focused stand showcasing the new brand […]

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GMR Marketing announce Megan Hanson as VP of client consulting and services

GMR Marketing, a global sponsorship and experiential leader, announced the hiring of Megan Hanson as vice president of client consulting + services. As VP, Hanson will use her expertise in brand positioning, experiential design and digital engagement to create more meaningful connections between brands and consumers. She joins GMR from Fame, where she was responsible […]

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Starcom and elevenfiftyfive bring T.rex and Jeep to South Bank

On Saturday 3rd November, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release […]

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Pickering’s Gin picks DeVries Uk for disruptive Christmas campaign

Pickering’s Gin, leading Scottish gin brand, has signed DeVries Global to promote its Gin Baubles this Christmas following a competitive pitch. The Pickering’s Gin-filled Christmas baubles sold out within minutes of being released in 2016. Faced with a slew of copycats in its third year, Pickering’s sought an agency to raise awareness, create demand and […]

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Tate & Lyle Sugars predicts the future of cakes

To celebrate the Thames Refinery’s 140th birthday, Tate & Lyle Sugars has looked at the cake flavours over the last 14 decades, creating a 15-tier cake representing each decade’s most popular cake trend, including a tier inspired by the futuristic report. The cake will be displayed at Kings Cross 8th November, where passersby can grab […]

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eXPD8 Ireland and Primeline enter into joint venture agreement to provide retail field marketing solutions across the UK and Ireland.

eXPD8 Ireland and Primeline have announced they are entering into a joint venture agreement to provide retail field marketing solutions across the UK and Ireland. The new business, called Primeline Market Activation (PMA), will provide brands with a comprehensive service offering combining retail expertise, strength of coverage and a quality service to maximise sales and visibility […]

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Brewdog hosts London based beer festival

Independent Scottish brewer, BrewDog, has released tickets for Metro Mayhem, its first London-based beer festival, set to take place on Saturday 10th November 2018 at The Copper Box Arena in East London. The event promises to be a riotous celebration of great craft beer from 17 world-renowned breweries, food and music from the likes of […]

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Devlin and Avantgarde collaborate for UK Pavilion at Expo 2020

Award-winning designer Es Devlin OBE is announced as the designer for the UK’s Pavilion at Expo 2020 Dubai. Known for creating  large-scale performative sculptures that fuse technology, poetry, light and sound, Devlin’s dramatic sculptural design for the UK Pavilion at Expo 2020 is an imposing illuminated sculptural ‘Message to Space’ to which each of the […]

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David Walley adds brand partnership agency BluePeg to event portfolio

Event industry expert and entrepreneur David Walley announces an investment in BluePeg, a brand partnership agency that specialises in music and festival partnerships in the UK and Europe, as part of a move to create an integrated event business for the European market. This is the latest addition to the portfolio alongside event staffing business […]

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The Market Creative appoints behavioural strategist

The Market Creative has appointed Greg Copeland to strengthen its behavioural strategy and insights offering. Joining the team as a Behavioural Strategist, Greg has spent more than ten years providing strategic and innovation consultancy to improve customer experiences. He has held previous positions with Havas, Kahoot! and Contagious. Greg’s role at The Market Creative will be […]

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intu signs up new concept Flannels for intu Merry Hill

Luxury fashion retailer Flannels has secured 11,000 sq ft of space at intu Merry Hill to launch a new concept store. The store will be the first in a roll out of a new concept for the fashion retailer and will showcase an edit of luxury fashion brands to customers in the West Midlands. It […]

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Notonthehighstreet announces two pop-ups for Christmas 2018

Notonthehighstreet has  announced that it will be launching physical ‘pop-ups’ in two central London locations in the run up to Christmas 2018. The curated online marketplace will be showcasing products from over 200 notonthehighstreet Partners (sellers) across the two pop-ups, which will run from 2nd – 22nd November 2018 at London’s Waterloo Station, which is […]

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UNIT9 creates voice-activated Halloween hell for JBL & The Google Assistant in Shoreditch ‘Fright Club’

JBL  have turned to content experimenter UNIT9 to help create a Halloween-themed brand experience. Taking place at Shoreditch Town Hall’s ‘The Ditch’ basement on Wednesday 31 October, the ‘Fright Club’ experience invited 240 guests and influencers to an underground labyrinth of macabre and delight to showcases JBL’s voice-activated Link range featuring the Google Assistant and the […]

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Instagram and DMA challenge marketing industry’s up-and-coming talent

DMA Talent, in conjunction with Instagram, has launched the competition brief for the Marketing Challenge 2019. The annual competition offers university students the opportunity to respond to a live brief from one of the world’s leading brands. The objective is to encourage businesses to use Instagram Stories in their marketing mix to help drive performance. […]

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Everton agrees partnership with Fratelli Beretta

Everton Football Club has confirmed the signing of a new partnership agreement with Italian food production business Fratelli Beretta. The multi-year partnership will see Fratelli Beretta become the Blues’ first Official Club Partner based in Italy and will give the Beretta Group marketing assets across the Club and a presence at Goodison Park on matchdays to increase […]

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No Substitute for Talking: Health Assured, CO92 and Salford City F.C. team up

To help tackle the stigma surrounding men’s mental health, the UK and Ireland’s leading health and wellbeing service, Health Assured has joined forces with National League team Salford City F.C to launch the #NoSubstituteforTalking campaign. The campaign aims to highlight the importance of men speaking up about their mental health in light of research that […]

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Lavazza to serve exclusively at Arsenal and Liverpool Football Club

The Lavazza Group has announced two new local UK partnership signings, becoming the official coffee partner for both Arsenal and Liverpool Football Club. The new partnerships will unite the excellence of authentic Italian coffee with that of English top flight football. Over the coming three years, Lavazza will be the exclusive coffee supplier at both Emirates […]

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New online facial tracking experiment determine if Brits are driven by experiences or material wealth

 A pioneering online experiment has launched in the UK to help Brits understand what they value most- experiences or material wealth. The free online test devised by San Miguel uses smartphone and desktop webcams to track users’ reactions to a bespoke video which includes images ranging from private jets and yachts, to vast, beautiful landscapes […]

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The Specialist Works invests in senior talent post management buyout

Independent media agency The Specialist Works has appointed Katie Lobina as trading director on the agency’s board, and James Olney as head of data & analytics. Katie, previously commercial director at PMX, part of Publicis, will be the commercial and trading lead. Prior to PMX, she was Barter Trading Director at Zenith, Business Manager at […]

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M&C Saatchi London and The Home Office raise awareness of hate crimes

The Home Office has launched its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The creative focuses on behaviours that are already criminal, such as aggressive verbal […]

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Deep create campaign launching 1086 by Nyetimber

Independent creative design agency Deep, have created a nation-wide campaign for Nyetimber  the luxury sparkling wine producer based in the south of England. The expansive print and digital campaign, Nyetimber’s first, builds awareness of the brand and positions their newly launched product, 1086, as the pinnacle of their wine portfolio. Grant Bowden, creative director at Deep commented, “1086 […]

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Arena UK & Europe welcome new marketing team

Arena UK & Europe announced the appointment of two experienced marketeers to create an in-house marketing team. The award-winning event services company welcome Kate Karagholi and Brandon Leeming to the team to manage all of Arena’s internal and external communication channels, including its burgeoning ice rink division. Kate, who has over 25 years of marketing […]

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Ocean and Proximo Spirits release the dark spirit of The Kraken spiced rum in Manchester

Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city centre screens in Manchester’s northern quarter on October 24, ending on Halloween. All six screen units will be wrapped with the brand’s distinctive creative, with associated floor vinyls inviting the public […]

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Lyle’s Golden Syrup fan wins cake of her face

  After entering a competition set by leading British syrup brand Lyle’s Golden Syrup, Emma Belben of South Petherton, Somerset, has become the proud owner of her very own baked doppelganger. With intricate icing, and bearing a striking likeness to the winner, Emma now has the chance to have her cake and eat it too! […]

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Dare launches ‘Dating app for cats’ as part of Halloween adoption and donation drive

Experience, design and engineering company Dare has today launched an interactive charity web app: ‘This is Scare’. It aims to raise awareness and prompt action for people to adopt black cats, who have a hard time being rehomed – particularly around Halloween. The site, which mimics a well-known dating app that rhymes with ‘Cinder’, urges […]

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Provision Events recruits Tom Patient to drive expansion in cricket and tennis

Provision Events (PVE), the sporting activation and fan experience specialist, has recruited Tom Patient as business development manager to drive the company’s growth in the Cricket and Tennis markets. Patient brings a wealth of experience to the role having previously worked on the Hawkeye tennis team and on run-out technology for the England and Wales […]

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Etsy is putting the good into consumer goods

This November, Etsy is unveiling a curated collection of products that put the good into consumer goods. The collection is being unveiled at The Etsy Good Store (2-4 November) in the heart of London. The concept store will encourage mindful shopping as we head into the festive season, showcasing the independent makers at the heart of Etsy, […]

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Meadowhall unveils poignant Armistice pop-up store

As a leading supporter of The Royal British Legion, Meadowhall is hosting a pop-up poppy store in the lead up to the centenary of Armistice Day. For two weeks, the store on Meadowhall’s Park Lane will host a visually-engaging poppy installation and screenings of The Royal British Legion’s Thank You 100 film.  The pop-up provides […]

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YouTube Music to celebrate the legacy of Queen with charity London takeover

To celebrate the launch of the Bohemian Rhapsody film, Youtube, in partnership with Mercury Phoenix Trust, fighting AIDS worldwide, and Transport for London took over 33 locations on the London Underground to bring artists, tribute bands and musicians performing Queen hits to life. The total of all on-the-day monetary contributions will be matched by YouTube […]

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Elephant Atta is turning Leicester pink to celebrate Diwali

This year, Elephant Atta will bring Diwali celebrations to Leicester with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own Cha-pizzas from a bespoke Citroen H van. Pizza toppings will give visitors the chance to create personalised and […]

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Coty Partners with the Cybersmile foundation to tackle cyberbullying with Rimmel #iwillnotbedeleted campaign

The global beauty company Coty has announced a new initiative led by its cosmetics brand Rimmel designed to combat the growing issue of beauty cyberbullying affecting millions of people, predominately young girls, around the world. Beauty cyberbullying is when someone is bullied about their appearance through negative or abusive comments on their social media channels. The […]

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Christmas-free seasonal experience comes to the East of England

Bah Humbug! Fest is a ten-day seasonal family festival with all the Christmas removed taking place in Cambridgeshire. Spanning 100,000 sq ft both inside and outside of the East of England showground, Bah Humbug! Fest packs in more than 40 rides and inflatables, alongside live music from Little Mix Experience and the chance to meet […]

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Unique Venues of London announces The Postal Museum as its newest member

Following its recent 25th anniversary celebrations, Unique Venues of London has announced its newest member, The Postal Museum in Clerkenwell. Hidden from view for over 75 years, the Mail Rail events space offers guests an opportunity to experience a secret space which was once the beating heart of Britain’s communications network. As an industrial blank canvas […]

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Jackanory celebrates Elizabeth Arden’s Love Heals X Eight Hour Cream with Shoreditch pop-up

Elizabeth Arden’s cult multitasking beauty balm Eight Hour Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James Goldcrown to create the Limited Edition Love Heals x Eight Hour Collection. Born in West London, James Goldcrown is a self-taught muralist and photographer based in New York and LA […]

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David Walley announces acquisition of Beautiful Minds

Event industry expert and entrepreneur, David Walley, has acquired  staffing agency Beautiful Minds Promotions, to operate alongside experiential and production agency, Mobile Promotions.  This is part of a move to create an integrated event business for the European market. B M Promotions is a successful business with 12 years heritage in the exhibition, experiential and […]

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GlobalWebIndex launches new platform to reinvent mobile-first survey data

London-based market research company, GlobalWebIndex, has announced  the official launch of its new survey technology, Pollpass, enabling brands and agencies to generate bespoke data sets and insights in real-time from any demographic, in any location. Reaching younger internet users and those who aren’t naturally inclined to participate in surveys represents a growing challenge for market research […]

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Deli Alli plays latest Call fo Duty in ‘worlds darkest room’

England and Tottenham midfielder Dele Alli marks the launch of the highly anticipated Call of Duty: Black Ops 4, by playing the game in the ‘world’s darkest room’. Call of Duty boasts over 200 million global players. The latest game in the series, Black Ops 4 delivers  three distinct modes of play: Multiplayer, Zombies and Blackout. The […]

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UK’s first interactive inflatable park to launch at Meadowhall

Air Haus, the UK’s first interactive inflatable park, is making its debut at Meadowhall this autumn. Designed in Holland, Air Haus will combine the very latest interactive technology with competitive games suitable for all ages. The 15,000 sq ft site will challenge visitors to race each other across its course, scale the park’s 8m peak, […]

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Ogilvy UK announces new creative leadership and structure

Ogilvy UK has revealed a transformed creative leadership team and structure, bringing to life the agency’s mission to serve as an integrated creative network that Makes Brands Matter.  The new creative team will establish a collaborative community of experts, operating in a flatter, more nimble structure across the agency’s capabilities and crafts. Setting the creative […]

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The Royal British Legion selects Kreate as staffing partner

Experiential and events staffing specialist Kreate have announced they have been selected by The Royal British Legion to resource, manage and implement their ‘Poppy Shop’ pop-ups across the UK.  The win comes after a competitive tender process and adds to the continued growth of the agency over the past 18 months. Kreate managing director, Duncan […]

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Kelkoo Group announces new commercial director to help boost retailers’ return on ad spend

Kelkoo Group, the pan-European ecommerce advertising and shopping comparison service (CSS), has announced the appointment of Simon Reed as the new commercial director to drive sales and boost return on ad spend (ROAS) for the group’s partner retailers. Based out of group’s London headquarters Simon will have responsibility for building strategic client partnerships and engagement […]

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SunLife lifts lid on ‘The F Word’

SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads. Running with the strapline ‘Let’s talk about the F word’ the creative is all about breaking the social […]

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EMS appointed to European Dräger roadshow

Global roadshow expert, EMS, takes international manufacturer of medical and safety technology across Europe Following the success of its Middle East roadshow, global roadshow expert, Event Marketing Solutions (EMS) is embarking on a tour of Europe with international manufacturer of medical and safety technology, Dräger. A new 55sqm mobile showroom will showcase Dräger’s leading protection, […]

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Tribal Worldwide London announces Richard Cable as head of content

Cable joins Tribal from BBH, where he spent the last four years as editorial director, working across brands including Google, Audi, Tesco, Barclays and Samsung. Prior to this, Cable was an executive producer at the BBC for 10 years, where he grew and led the BBC’s digital content offering. The appointment comes after a strong […]

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Proximity London leads DMA Awards nominations

Proximity London leads the DMA Awards shortlist with 20 entries still vying for Gold,  with Ogilvy just behind as the full 2018 shortlist is announced This year’s DMA Awards judged a record number of entries from across the data-driven marketing industry. This year’s shortlist includes entries from over 60 agencies across the 34 categories, with […]

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Über urges northern brands to ‘forget London’

‘Forget London, and stay in the North’ is the statement being promoted by Sheffield creative agency, Über in a disruptive new campaign launched to champion the creative excellence in the North of England. The ‘London Bound’ campaign centres around a tongue-in-cheek film urging northern brands to think twice before automatically hiring a London agency, and […]

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The Shopper Agency defines the retail experience for Karndean Designflooring

The Shopper Agency was briefed by Karndean Designflooring to create a vision for retail, re-defining the experience for both the shopper and the retailer. The brief was to understand how customers make purchasing decisions and how retailers can meet customers’ needs, whilst informing the design process to create a meaningful and engaging shopper experience that […]

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Retailers look to Yext to provide brand and customer content

High street brands Schuh, Hunkemöller and Evans Cycles have chosen to work with Yext. Yext provides a platform for businesses to centralise and structure their store information and brand knowledge, to publish this accurately and consistently across the touchpoints which consumers use to discover local products and services. Schuh, the branded shoe stockist, with 118 […]

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Play places AR at fingertips of shoppers with world’s first digital nail trial for OPI

  Play, the strategic retail design agency specialising in the design and production of branded retail units, retail spaces and shopper experiences, has delivered the world’s first digital nail trial, placing augmented reality (AR) at shoppers’ fingertips to boost sales for leading nail laquer brand OPI. Play designed, created and delivered the innovative free-standing units (FSU) with […]

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LIFElabs uses golf to de-crypt digital currency

Digital currency company LIFElabs took to the fairways as an official sponsor of the Sky Sports British Masters. To supplement its sponsorship, LIFElabs teamed up with Provision Events to deliver a series of activations that bring to life the benefits of its currency LIFEtokens and its suite of services designed to simplify the use of crypto […]

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BBH and St Luke’s Communications take top prizes in Ocean’s annual digital creative competition

BBH and St Luke’s Communications have been awarded the top prizes in Ocean’s ninth digital creative competition for out-of-home concepts created for the furniture retailer Swoon and The National AIDS Trust. BBH takes the top brand prize with Swoon – Obsessed, a stylish game which uses Ocean’s responsive screen technology to tap into peoples’ passion […]

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Mental health charity appoints DAM Digital

National mental health charity, Rethink Mental Illness, has appointed DAM Digital to transform its online presence in a bid to improve access to the charity’s free advice and information, and help drive donations. The appointment, which follows a competitive pitch, will see DAM Digital working with the charity to analyse its existing digital strategy and […]

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First appoints Jon Reid to manage all European operations

First, a global events agency operating out of New York, Los Angeles, London, Dublin, Singapore and Hong Kong, has announced that Jon Reid has been named regional general manager, Europe. In his new role, Mr. Reid will have overall accountability for both First and Clive brands in Europe, and he will report to Maureen Ryan Fable, […]

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Equiis Technologies strengthens management team with the appointment of Zoe Willis

Equiis Technologies  has strengthened its senior management team with the appointment of Zoe Willis as its executive vice president, marketing. Ms Willis has 20 years media experience and joins Equiis from Hearst Magazines, where she was commercial director of Harper’s Bazaar and Town and Country. In her new role, she will be responsible for the development of Equiis’ global […]

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Ogilvy UK debuts new leadership team

Ogilvy UK has  announced a newly-formed leadership team, bringing to life the agency’s mission to serve as an integrated creative network that Makes Brands Matter. The agency’s new line-up also sees the debut of Ogilvy UK’s first-ever chief customer officer. The new leadership team, led by Ogilvy UK chief executive, Michael Frohlich, is the continuation […]

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Freeman Conference Solutions combine to optimise presentations and power enhanced audience engagement

Sync by Freeman and Orchestrate by Freeman Solutions help set up speakers for success with on-demand access, gamification, file-sharing integration, and simplified material delivery  Audience engagement and presentation logistics are two key challenges when it comes to presenting at an event or show. Knowing this, Freeman is helping to simplify the presentation process by upgrading two of its […]

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Impact announces opening of Nordics office

Impact has announced the opening of an office in Oslo, Norway. With this new expansion, Impact will now be present in Sweden, Denmark, Finland, Iceland and Norway; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to their  marketing platform. Impact has also announced the appointment of Frederic […]

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FMBE 2018 Results

The annual Field Marketing and Brand Experience Awards and BE Connected awards took place at Troxy on October 11th 2018. The Top of the Pops themed event attracted a wide variety of entries from across both the brand experience and field marketing industries. The full results are below, and an in-depth analysis of who won and […]

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iZettle opens World’s first rehab centre for big brands

The Giant Corp Rehab Centre, the world’s first centre dedicated to helping people ditch their addictions to compulsive big brand online shopping, is opening in London. The centre comprises of a number of treatment sessions – from group, to shock and box therapy – which help guide guests into kicking their unhealthy shopping habits. The […]

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Sense launches guide to measuring the effectiveness of experiential marketing campaigns

 Sense has launched an updated guide to experiential measurement called Real World Impact, 10 years on from the release of its original one in 2008. Sense’s book outlines how experiential marketing can be measured and it shares learnings and updated techniques from 10 years of applying the agency’s measurement technique, ‘EMR’ – Experiential Measurement and Research. […]

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Zenith celebrates its 30th Anniversary

In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the first worldwide media agency network. From its original UK base, Zenith became the first media agency to launch in many of […]

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Cadbury Roses celebrates the importance of ‘Thank you’s’ with the launch of free ‘Thanks a Bunch’ florist in Soho

  A survey of over 2,000 Britons found that 79 per cent believe we are world-famous for being polite and saying ‘thank you’ – with the majority (84 per cent) stating they are proud of this national reputation. 80 percent believe that in the age of text messaging and short form communication, we don’t say […]

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MadeBrave delivers giant model First Bus in a box to Glasgow

Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]

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Mind and EFL mark World Mental Health Day with video by Our Design Agency

Mind and the English Football League release video by Our Design Agency to mark World Mental Health Day. World Mental Health Day, October 10th – sees the release of a video designed to draw football fans’ attention to On Your Side, a partnership between mental health charity Mind and the English Football League (EFL). Branding […]

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Schwarzkopf Professional creates immersive future hair experience at Salon International

Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]

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Clarins appoints Haygarth as lead marketing agency

Following a competitive pitch, Haygarth has been appointed as the lead marketing agency for Clarins UK. Haygarth will work on existing and new product innovations, with an upcoming creative campaign launch that will include digital, social, experiential and shopper marketing and is backed by a £1m budget. Haygarth’s CEO, Marcus Sandwith, has said: “We’re thrilled […]

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Natural Insight announces hire of Nigel Cruttenden as its U.K. business development manager

Natural Insight has  announced the hire of Nigel Cruttenden, a retail field marketing expert, as its business development manager in the U.K. In this role, Cruttenden spearheads the company’s strategic expansion initiatives and cultivates new business and partnership opportunities to further increase its brand recognition and market share in the U.K. market. The move is […]

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Buzzman creates a carefully reflected billboard for easyjet

After hacking the Bordeaux marathon last March, easyJet once again settles in the “Sleeping beauty” town and unveils a event designed by Buzzman. As the second largest city in France to host the most classified monuments, Bordeaux is one of the must-see tourist destinations in France. Its water mirror – in which are reflected the […]

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Stack launches Hertz’s 100th Birthday campaign

This Autumn Hertz’s 100th Birthday campaign, #HertzCentenaryCar, will launch across digital, social, CRM and in-branch. The campaign, devised by MSQ Partners, is one of the car rental company’s most significant campaigns to mark its centenary and will be deployed across the UK, Spain, Italy, Germany, France and the Benelux. The campaign offers people the chance to win a […]

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Latest instax campaign by M&C Saatchi reminds us of the importance of instant, unfiltered images

  M&C Saatchi has launched its latest campaign for instax, which puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories. While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so […]

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PVE complete Ryder Cup activation in Paris

U.K. fan experience specialists Provision Events (PVE) were selected to design and deliver four of the experiences that entertained fans across Paris, the biggest of which was the French Golf Federation’s (FFG) fan zone outside the Hotel de Ville in the city centre. Managing Director of Communication, Media, Marketing and Partnerships at the French Golf […]

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WeAreFearless announces senior promotions

WeAreFearless has announced new appointments following on from a year of rapid growth within the agency. Katie Traxton has been promoted to PR and Marketing Director to continue to build WeAreFearless’ reputation as a challenger agency in Sports, Music & Entertainment. Chrissy Brouillard has been promoted to Business Director Sport Sponsorship to ensure WeAreFearless remains […]

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Breast Cancer Care to debut live streaming for October fundraiser

The Breast Cancer Care Show London in association with Dorothy Perkins takes place on October 4th, and will be streamed to Facebook Live using Grabyo  Breast Cancer Care has partnered with video production platform Grabyo to live stream its annual fundraising fashion show to Facebook Live for the very first time. Partnering with Grabyo and […]

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Touchstone Partners acquires Shoppercentric

Global research consultancy Touchstone Partners has announced that it has completed the acquisition of Shoppercentric. Jamie Rayner, has been recruited as a director partner and takes on the position of managing director of Shoppercentric from founder Danielle Pinnington. Prior to joining Touchstone Partners Rayner held a global role at Imperial Brands. For six years he […]

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Chinatown celebrates success of National Dumpling Day

At lunchtime on Wednesday 26 September, Chinatown London celebrated National Dumpling Day and 1800 years of dumplings by handing out over 1,800 free dumplings to visitors lunching in Chinatown. The event started at 12noon, with queues from 11.30am and all dumplings gone by 12.45pm…. that’s one dumpling every 1.5 seconds! Seven restaurants participated in the campaign, […]

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Doggy Style’s inaugural market comes to London

This October marks the launch of London’s largest and most fashionable indoor shopping extravaganza for canines of all sizes, Doggy Style. Dedicated to man’s best friend, the event will see some of the finest pet brands come together under one very large roof on Sunday 14th October Held at the cavernous 26 Leake St venue on the South Bank, […]

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method launches eco-freindly pop-up

Aiming to do its bit to clean up the fast fashion industry, method has launched the method slow fashion store in the heart of Shoreditch – a space designed to encourage longer life for useable textiles by asking customers to buy, donate or customise pre-loved clothes rather than throwing them away. The innovative shop will be pre-stocked with premium men’s and […]

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eXPD8 become the 5th Retail business in the UK to achieve Disability Confident Leader status

eXPD8 has recently achieved ‘Disability Confident Leader’ status, the highest level possible in the Government’s Disability Confident campaign. eXPD8 become one of only five retail businesses in the UK to achieve the Leadership status and one of eight businesses in the South West.  The accreditation is an external validation of eXPD8’s commitment to promote the recruitment, engagement and […]

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AnalogFolk wins IPM COGS 2018 Grand Prix for Marmite TasteFace

Marmite TasteFace, a bespoke web app which uses facial recognition to work out if someone is a Marmite Hater or Lover, won digital agency AnalogFolk the Grand Prix in this year’s IPM COGS Awards, as well as the COGS Agency of the Year trophy and Gold in the Innovation category. The IPM COGS Awards were […]

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Initials launches French Fantasy campaign for President brand

Initials, the independent creative agency, has launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next 8 months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online activations […]

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CSM Live and Lidl embark on Giant Bag for Life tour

Lidl brought their giant Bag for Life to Manchester’s Food and Drink Festival from September 28th  to October 2nd.  Their Giant Bag for Life commanded the attention of passers-by and helped them drive consumers into their French Wine Tour tasting event. The appearance in Manchester is the first of a number of locations for the […]

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Silver Sunday seeks to combat loneliness amongst the elderly

English National Ballet, the Marylebone Cricket Club (MCC) and the Chelsea FC Foundation, will be amongst 1,000 groups up and down the country who will stage free events on October 7th to help combat social isolation amongst older people as part of a national initiative. Now in its seventh year, Silver Sunday, which originated in Westminster, is an […]

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Studio Black Tomato launch first campaign for American Airlines

Content creation and marketing agency, Studio Black Tomato, has launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]

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Tough Mudder appoints PrettyGreen as PR agency

Tough Mudder has appointed Sports PR agency PrettyGreen as its retained UK PR agency.  Founded in 2010, Tough Mudder is the premier challenge series in the world, inspiring more than three million participants worldwide to take part in the ultimate muddy adventure. The Tough Mudder event series boasts both non-competitive challenge and competitive race courses, across eleven […]

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Nicole Gad joins 2Heads

Nicole Gad joins brand experience agency 2Heads as their Senior Group Account Director. Nicole brings over 15 years’ management and event experience across sectors and media platforms, including her most recent positions as Group Account Director at NCompass International. This comes at an exciting period of growth for 2Heads US following a number of business […]

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