News

Beef Mode to take Jack Link’s further

Jack Link’s, the UK’s biggest Beef Jerky brand has overhauled its advertising in its latest move to conquer Europe.   Dubbed ‘Beef Mode’, the creative concept aims to attract a broader audience, targeting young urbans who are discerning snackers and food lovers, looking for a tasty and empowering snack.   Laura Trivulzio, Marketing Director at Jack Link’s EMEA says that ‘Beef Mode’ is “a state of mind where everything is possible”.  She continues to explain that […]

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Igloo Vision opens demo centre in Rotterdam

UK-based shared immersive tech company Igloo Vision is opening a new demo centre in Rotterdam, the Netherlands – its first in mainland Europe. The new centre is being launched on the 13th of April in partnership with flexible working space company HNK, in HNK Scheepvaartkwartier in Rotterdam’s Maritime Quarter. The demo centre includes a state-of-the-art […]

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Popcorn names Editorial Director

Popcorn has promoted Katherine Chambers from Content Manager to Editorial Director. Katherine will continue to work across Popcorn’s full portfolio of brands including Bel UK, Panasonic, The BMW Group, Thorpe Park Resort and Giggling Squid, curating creative, multi-channel content and copy across a breadth of integrated campaigns, as well as supporting Popcorn’s strategic development of […]

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Sheppard in for Elevate

Global staffing agency, Elevate, has appointed Joe Sheppard as UK Managing Director. Joe will be responsible for driving the growth of Elevate’s leading brand portfolio, as well as supporting existing clients with the safe return of their experiential and brand activations. Having built a career that spans two decades, he previously led teams at POD […]

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Costa Coffee announces birthday giveaway celebration

Costa Coffee, is turning the big 5-0 this year and is kicking off celebrations with an unmissable special offer, for its Costa Coffee mobile app users across its 9,000+ Costa Express coffee bars from Tuesday 30th March 2021. From Tuesday 30th March to Thursday 1st April 2021,  any registered Costa Coffee mobile app users, who scan the app […]

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Promotional products business MPH Enterprises plans expansion

A Leeds company that supplies every type of innovative and bespoke promotional product, to clients ranging from The Premier League to Jet2, is celebrating 20 years in business and plans to expand significantly this year, relocating to new premises and creating jobs. In addition to supplying typical promotional merchandise, MPH Enterprises sources products from across […]

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Love Hemp partners with UFC

Love Hemp Group PLC one of the UK’s leading CBD and Hemp product suppliers, and UFC, the world’s premier mixed martial arts organization, today announced a five-year agreement that names Love Hemp the Official Global CBD Partner of UFC. Love Hemp will have numerous branded integrations within UFC content on digital platforms, including social media […]

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Board appointments at Strata reflect positive outlook

Strata Creative Communications, a leading independent brand experience agency, has strengthened its leadership by appointing three long serving members of the team to the board, as part of its ongoing plans to grow and challenge the larger more established agencies in the industry. Giles Cattle, Andrea Bishop and Paul Querfurth have all been appointed as […]

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Activate Solutions Group becomes Employee Owned

Activate Solutions Group, owner of Field Marketing agency Field Sales Solutions, has announced that the whole Group has become Employee Owned. The Group informed its staff at an internal announcement on Monday. This means that employees all now beneficiary owners of the business in a step that the Group believes secures and shapes the future […]

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SpaceandPeople strengthens its venue portfolio

SpaceandPeople has announced a strengthened venue portfolio by the signing of contracts with a number of regional railway operators including Govia Thameslink Railway (GTR), Northern Railway and Merseyrail. GTR manages Thameslink, Southern Railway, Great Northern and Gatwick Express and its portfolio includes East Croydon, Brighton and Blackfriars stations.   Northern Railway operates in the North of […]

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84% of UK consumers want to try new brand experiences post-lockdown

With the announcement that the UK is moving to lift restrictions by the summer, Independent marketing agency iD wanted to examine what audiences will be looking for from brands as they begin to re-engage with live experiences. To that end iD ran a survey of 340 UK consumers to gather tangible insight on audiences’ wants […]

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Starlite Racing League pre-launches at W Hotel, The Palm Jumeirah

Starlite Racing League, a new immersive sim racing league from the Sirius Play studio, has brought virtual road action to Dubai during its pre-launch at W Hotel, The Palm Jumeirah on 11 March 2021. The pre-launch took its guests to an evening of Starlite Racing League’s breathtaking entertainment, and powerful supercars. The goal is to […]

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Bluewater will host The Luna Cinema drive in from April 12

Bluewater, one of Europe’s leading retail and leisure destinations, is to host The Luna Cinema for a new drive-in format from April 12, as part of plans to welcome the return of guests as the lockdown lifts. Set to launch in-line with the government’s re-opening roadmap, The Luna Cinema will deliver a state-of-the-art drive-in cinema […]

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Sagittarius certifies for ISO 27001 Information Security Management

Digital experience agency Sagittarius is proud to have been certified to ISO 27001 Information Security Management systems standard by business improvement company, BSI. Nick Towers, Co-Founder and Chief Executive Officer at Sagittarius said “We wanted to ensure that brands can come to us in the knowledge that we take data security, data protection and privacy […]

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Showman’s Show confirms dates for October

Lance Show & Publications Limited, organiser of The Showman’s Show has confirmed that the event will be held at Newbury Showground from 20th – 21st October 2021. The government setting out a roadmap to steadily ease the current lockdown and a tentative date of 21st June for all restrictions to be lifted has provided a […]

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Haygarth appointed to lead Ueshima launch drive

Haygarth is proud to announce that they have been appointed as the lead creative agency to launch Ueshima Coffee Company into the UK market, working in partnership with DDB’s creative production agency, Gutenberg global. Ueshima launched in the UK on 26th January 2021, with a creative communication strategy built around the idea of ‘Respect the […]

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Fever Unlimited sets focus on inspiring action

Fever Unlimited has today unveiled a new proposition and identity, reflecting the evolving way people interact with brands. The new proposition – ‘Inspiring Action in a World of Distraction’ – aims to create work that cuts through the myriad of distractions facing today’s consumers by delivering insight-driven, culturally relevant work that gets to the root of what […]

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Start Up with Seven Dials sees female entrepreneurs win pop up spaces

Shaftesbury has officially announced that four emerging, female-led brands will be awarded individual pop-up retail space in Seven Dials, following an official judging process for its all-new Start Up with Seven Dials initiative. The competition has been developed by Seven Dials to celebrate and support budding UK brands that either launched or developed their business […]

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Liveforce publishes a Recovery Report

Liveforce has published the Event and Promo Staffing Industry Covid-19 Recovery Report as they follow the progress of the industry back to the “new normal.”  The Report follows a survey of 39 event staffing agencies and 791 freelance event brand ambassadors. Despite the government’s roadmap announcement in February, the feedback from the events and promotional […]

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Liverpool ONE gets set for April 12

In preparation for the planned re-opening of non-essential retail an outside dining on April 12, Liverpool ONE is embarking on a comprehensive programme to welcome and inspire visitors upon their return. A key element of the plans is ensuring Liverpool ONE is a place that the city can be proud of, with a deep clean […]

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SpaceandPeople signs up seven former intu shopping venues

SpaceandPeople has signed exclusive agreements with the owners of seven former Intu venues for the management of short-term promotional and retail space. Exclusive agreements have been signed for Metrocentre (Gateshead), Lakeside (Grays), Braehead (Glasgow), Victoria Shopping Centre (Nottingham),  Atria Watford (formerly intu Watford), the rebranded Chapelfield, Chantry Place (Norwich) and The Potteries Centre (Stoke-on-Trent). Nancy […]

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Häagen-Dazs celebrates International Wonen’s Day in UAE with remarkable women of the Middle East

One may be hard pressed to play favourites with ice cream, but four much loved flavours from Häagen-Dazs are being topped with a special meaning. The brand is commemorating International Women’s Day 2021 by renaming their well-loved Vanilla, Belgian Chocolate, Salted Caramel and Strawberries & Cream flavours, exclusively in the UAE, to reflect the achievements […]

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Yellow Fish sees change to Pace

Yellow Fish, the independent full service events and marketing agency, has announced that Managing Director, Laura Pace, has taken ownership of the business. Launched in 2003 by Maria Valentine, the Brighton-based creative agency quickly garnered a reputation for delivering innovative event and marketing solutions – grabbing the attention of big-name clients and achieving the accolade […]

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Peperami credits influencer programme with double digit sales growth

Peperami, the UK’s No. 1 meat snacking brand, has announced it has seen double digit sales growth (19 per cent) thanks to its multi-channel marketing efforts in 2020.  The success can be attributed to Peperami’s latest seven-figure campaign, dubbed ‘Love at First Bite’, that saw three celebrity singletons in September 2020 take part in a unique dating experiment to see if food really is the way to our heart. Supporting the […]

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Larder joins Avantgarde

Avantgarde London, the brand experience agency, has announced the hire of Victoria Larder, as the agency’s new Client Services Director. In her new role, Victoria will be leading the client services team, managing relationships across all Avantgarde’s accounts, including Honda, Credit Suisse and Bridgestone. Reporting into the agency’s MD, Stuart Bradbury, Victoria is joining the […]

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Raptor offers Ambassador Academy Scheme to help graduates

With almost 2 million students graduating during the pandemic in the UK alone, competition for graduate employment has become more competitive for students than ever before. At Raptor London, the experiential student marketing agency based in Shoreditch, the team have launched the Raptor Ambassador Academy Scheme – aiming to provide mentorship opportunities to their network […]

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CACI predicts a spending boom

The latest survey from CACI, the consumer and location intelligence specialist, has revealed the extent of the growing positive sentiment among consumers as the vaccine roll-out gathers momentum.  The findings also highlight the lasting implications the pandemic has had on consumer behaviour. The survey, which was conducted in January speaking to a nationally representative sample […]

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Old El Paso bids to reclaim Fridays

Mexican food giant Old El Paso has launched a new campaign to help the UK reclaim the best night of the week – ‘Fajita Friday’. The ‘Unbox (Fajita) Friday’ campaign created by creative agency Space is centred on inspiring families to turn Fridays back into a weekly event that cannot be missed – one that […]

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iMP launches iMPfluencers

While consumer face-to-face brand activation is temporarily on hold due to lockdown and Covid restrictions, iMP have ‘pivoted’ to create a new influencer service, iMPfluencers. Using the power of their sampling and promotional staff, iMP have built a network of Instagram nano influencers. Nano influencers are the sector’s fastest growing influencer group, typically having fewer […]

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Tenzing Take Action launches with Attenborourgh ice sculpture

Tenzing, the British plant-based drink company, has carbon negative and has launched a six-point plan that provides people with accessible and measurable tools to help make environmental changes, from a personalised carbon footprint calculator to making its community carbon neutral. The company has  also saved 28.5 tonnes of CO2 by switching its production from Holland to the UK. The […]

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Whole Earth launches Team GB sponsorship campaign to celebrate Tokyo Olympic Games

Kick starting its Team GB sponsorship, Whole Earth, the UK’s leading peanut butter brand, is drumming up team spirit through a multi-channel campaign, supported with enhanced social media spend. Launching in February, YouTube animations featuring Whole Earth peanut butter jars competing in various Olympic sports, aim to guide consumers to wholeearthfoods.com where they can engage […]

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No Chaos retailer set for Covent Garden with Scum experience in the basement

The Mercers’ Company has announced that independent skate shop, No Chaos, has selected Neal Street, Covent Garden, for its central London flagship store. Located at 3 Neal Street, the latest central London flagship for No Chaos will span 2,044 sq ft and joins the brand’s other locations in Westfield White City and Bournemouth. Utilising the […]

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Burger King France in drive through potato giveaway

In order to support the French potatoes farmers who can no longer sell their production after restaurants closed, Burger King decided to lend them a hand by buying 200 extra tonnes of potatoes, and from 2 February, they is giving away a one kilo bag of potatoes with every visit to a drive-thru. A campaign […]

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FMBE Awards 2020 delivers its virtual awards event with emotion and insight

FMBE 2020 was presented online on Friday 29th January with a mammoth 13 hours of broadcasting to Facebook Live. Each category was scrutinised, and the finalist campaigns discussed ahead of the winner reveals. Champion agencies of the year were Logobrand for Field Marketing and The Circle Agency for Brand Experience. Brands making the headlines for […]

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Jack Link’s expands eSport’s committments with multiple event and digital partnerships

Jack Link’s, a leader in protein snacking and the world’s largest meat snacks manufacturer, has today announced a seven-figure move into the online gaming arena – on top of the brands ongoing digital marketing spend. The number of global eSport enthusiasts surpassed nearly 500 million[1] in 2020 according to latest stats, no longer to be […]

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Our Wonderful Culture exhibition launches in Covent Garden

Today, the Mercers’ Company has announced that experiential art gallery, founded by Hercules Fisherman has launched its debut exhibition, ‘Our Wonderful Culture’, in Covent Garden. Located at 28/32 Shelton Street in the heart of the West End, ‘Our Wonderful Culture’ exhibition has been curated by renowned Japanese Sumi artist and is displayed within Hercules Fisherman’s […]

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Agency MCI announces new brand identity and vision

MCI, a global engagement and marketing agency, announces a new brand design to reflect marketplace demands. MCI unveils its vision, branding and full service offering to advise and support their clients’ needs. MCI’s service offering to shape clients tomorrow with human-centric solutions to engage and bring people together is built around three pillars: Live & […]

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Strata sets up post-Brexit operating base in Lyon

Strata Creative Communications has expanded into Europe with a new operating base in Lyon, France, which allows the full-service agency to branch out of the UK to extend its reach, and widen its service offering to their clients. The new base increases the facilities and working space for the agency, which to date has operated […]

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Liqui Moly steers clear of Belarus

Liqui Moly has made a principled stand against the choice of Belarus for the IIHF Hockey World Championship. The decision to become a sponsor was made in 2017. A statement from the company reads: “Liqui Moly is committed to fairness, respect, freedom and the protection and respect of human rights. The current situation in Belarus […]

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FMBE Awards 2020 gets ready for a virtual awards day on 29th January

After months of revised plans for an awards celebration, FMBE has today announced a virtual awards day on January 29th that anyone can tune into and watch. The day will provide unique insight into the awards, the categories and this year’s contenders. Case studies on show range from exciting 2019 triumphs through to spirited 2020 […]

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Milani appoints N2O for its influencer marketing service

Makeup brand Milani  has appointed experiential and influencer marketing agency N2O to develop its UK social media presence, press outreach and influencer marketing programme. The makeup brand, which started from humble roots in East LA and grew as a family business, has chosen N2O’s social media and influencer marketing service, known as ‘N2Ocial’, to bring […]

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Mason takes up creative role at Invnt

Invnt has announced the appointment of Neil Mason to the role of Executive Creative Director, EMEA. Mason brings more than 20 years’ experience to the role, over which he has led the creative output of experiential and integrated campaigns for brands including Nike, McLaren, Samsung, Google and Cisco. Based in London, Mason joins from Identity […]

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OnLive Events emerges for virtual, physical and hybrid events

OnLive Events is a new name to conjure with in brand and experience marketing. The new business has emerged during COVID as a rationalisation of parent company Blue Square Group’s rapid expansion into brand experience marketing. The new company will focus on virtual, physical and hybrid events and is already operating with existing global technology […]

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Invnt launches global business development team

Invnt Group has launched a global business development team headed up by Scott Kerr, the former Managing Director of Business Development for Invnt, who has been promoted to Chief Sales Officer for the Group. The newly formed team are dedicated to developing tailored campaign solutions for clients that incorporate one or more of the brands […]

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Powerforce’s Cat Wilke wins at Women In Sales Awards Europe

This year’s winners of the 2020 Women In Sales Awards were announced last week and Powerforce’s Cat Wilke has been named as the winner of the Best Woman Sales Manager 2020 award.  Cat has been with Powerforce for a number of years and currently takes the lead on on the field marketing agency’s  Molson Coors […]

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Stellar and Mash Staffing merge to drive retail experiences forwards together

Mash Staffing a regular FMBE award winning staff provider, and retail experience agency Stellar have come together in a powerful merger, pooling their extensive retail industry knowledge and expertise. Under the Stellar name and brand, the collaboration of the two agencies will bring an impressive global retail offering, changing how people experience and buy brands, […]

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Space engages for Hendrick’s with international OOH campaign

Curious and unconventional distiller Hendrick’s Gin is launching its festive campaign for 2020 across multiple European markets, which includes proximity OOH creative developed and created by creative agency Space. Space created the OOH based around two key concepts: Hendrick’s Gin as a gift this holiday season, and Hendrick’s Gin as a key part of social […]

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Lego launches A Really Cool World at Covent Garden and online

This festive season, the Lego Group reveals what A Really Cool World it could be if it were imagined through the eyes of a child, with the launch of an exciting, immersive experience. Families will be able to step straight into a brick built world inspired by the 2020 Lego Holiday advert, which sees a […]

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Woking’s town centre transformation celebrates flagship Boots opening

Victoria Square Woking Limited (VSWL) is celebrating the completion of the first phase of Victoria Place, the £570m transformation of part of Woking town centre, with the opening of a flagship Boots that forms a cornerstone of the development. At 27,500 sq ft and opening onto Commercial Way and into Wolsey Place, the new Boots […]

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Welsh Rugby sponsor Cold Black Label joins pop up local produce kiosks at St David’s Cardiff

The St David’s Partnership, the owner of St David’s Cardiff, has announced the launch of three pop-ups for locally-based businesses, all opening in time for the Christmas trading period. A trio of breweries, all hailing from South Wales, have come together to provide an enormous range of beers to St David’s customers, from a single […]

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Amplify partners with Brixton Finishing School for talent development

Amplify has partnered with Brixton Finishing School – the creative industry disruptor aimed at finding and developing diverse, young talent – as part of the agency’s ongoing mission to connect with, enable and champion young creative talent from all walks of life. Starting with immediate effect, Amplify will support Brixton Finishing School’s 10-week premium learning […]

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Sanitiser Sentinel launches to encourage visitor hand hygiene

New to market, the patented Sanitiser Sentinel has now officially launched, making it the world’s first spoken and visual reminder for hand sanitisation, with clinical trials already secured at a number of NHS and private medical practices across the United Kingdom. The Sentinel is a standalone unit that can easily be attached above or close […]

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The Hub arrives to help event and experience industry recruitment hires

A new recruitment platform that aims to revolutionise the way in which the MICE, events and experience industries finds talent has gone live. ‘The Hub’ is the first ever SaaS recruitment platform dedicated to the whole of the events industry. The platform has been created to connect employers and recruiters to active and pre-qualified candidates; […]

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Hamley’s pops up for a 4-month season at centre:mk

centre:mk has announced that world-renowned British toy emporium, Hamleys, has selected centre:mk for its latest pop-up retail concept, bringing its unique brand to the region for the first time post lockdown. Located at 148 Midsummer Arcade for four months, the 2,767 sq ft unit is home to Hamleys’ immersive toy wonderland, housing a selection of […]

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Rakuten Advertising assesses Cyber Week shopper trends across Europe

With eMarketer’s forecast for global e-commerce growth revised to 14% (down from 18%) in recent months, retailers throughout Europe leveraged peak shopping days such as Black Friday and Cyber Monday to recoup sales that may have been lost as a result of the pandemic. With physical stores closed due to lockdown, retailers started sales promotions earlier than previous years to entice shoppers into making a […]

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Global Infusion Group and 10 or More deliver NHS gifts

Event specialist, Global Infusion Group and hotel booking and management company, 10 or more teamed up to gift over 25 hospitality packages to NHS staff throughout in Buckinghamshire where both companies are based. These were presented to Buckinghamshire Healthcare NHS Trust’s chief people officer Bridget O’Kelly, ahead of the Trust’s Festive Kindness campaign. Global Infusion […]

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Zara opens online and instore integration concept at Bluewater

Landsec has announced that Zara yesterday opened its first new concept store in the UK at Bluewater, one of Europe’s leading retail and leisure destinations.  The 37,000 sq ft store, which is double the size of Zara’s previous store at Bluewater, shares its design with Zara’s other global flagships in Barcelona and Dubai. Situated on […]

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Bitter Twisted brings boozy pop up brand shop to Liverpool ONE

Grosvenor has announced an exclusive new festive pop-up at Liverpool ONE. Launched by The Bitter Twisted Drinks Company, in collaboration with Sipsmith Gin, Lowlander and local traders Black Lodge, the pop-up offers specialist festive spirits, beers and bespoke drinks gifts for visitors. Located on Peter’s Lane, the bespoke 1,700 sq ft pop-up shop has created […]

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Byte helps TGI Friday’s shake up reopening with augmented ingredients

TGI Fridays has tasked martech agency Byte  with creating a festive, gamified and personalised in-dining ‘Cocktail Creator’ web AR experience that promotes the restaurant’s cocktails while diners wait for service.   The AR game helps guests discover their perfect festive cocktail at Fridays through personalised suggestions based on flavour profiles.   Guests scan the QR code […]

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Amplify promotes quartet

Amplify has established a new UK management team by promoting four high-performing department heads while also creating a new Head of Client Services role. The new team will report directly into Amplify’s seven partners: Anton Mercier, Dan Minty, Jeavon Smith, Jonathan Emmins, Lee Avery, Marcus Childs and Neal Southwell. The structural change has been undertaken to […]

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Amplify’s global projection and Red’s London signage work helps launch the PS5

Global brand experience agency Amplify is behind the multinational projection work that has celebrated the launch of the PS5. The team created vivid visual dramas in 25 global locations. In London the work included a 10-minute show at Piccadilly’s iconic screens on 19th November. The work has entwined PlayStation’s console with many world-famous city landmarks […]

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Covid and Christmas combine for flexible worker demand peak

Food and drink brands, ranging from household names to scale-ups, are increasingly turning to a flexible workforce. They are facing the double whammy of having to meet the supply challenges caused by the spike in Covid-19 cases alongside the usual high demand in the run-up to Christmas. Lorna Davidson, CEO of Liverpool-based flexible working community […]

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Showpad appoints Schiltz to its board

Showpad, the global sales enablement leader, has announced the appointment of veteran SaaS executive, Matthew Schiltz, to its board of directors to further grow and develop the business. Schiltz is an experienced senior executive with a proven track record of building successful high-growth SaaS companies, from startups to public entities. Having previously served as CEO […]

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GDS Showcase gets set for virtual

GDS Group, the global events, research and technology services company, has today launched the GDS Showcase, a new managed service for business communications in the remote working era. The virtual platform enables senior leaders to communicate effectively to small or large groups of employees, customers or other business stakeholders in broadcast quality. It features a […]

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Milk & More and Circle create real field marketing stunt with sustainable focus

Milk & More used field marketing of a different kind in order to show that sustainable packaging is the brand’s home turf. A statement released by the company explained “At Milk & More, we’re passionate about helping our communities reduce their waste and live more sustainably by championing glass bottles and other environmentally-friendly packaging from […]

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Puma appoints Cake for its UK women’s strategy and activation

Puma has appointed Cake to handle its UK women’s strategy and activation, following a competitive three-way pitch. The agency, which forms the culture, sport and entertainment hub within Havas in the UK, is responsible for developing Puma’s digital-first women’s strategy and activation from January 2021. Puma is a brand that spans sports, fashion, activism, sustainability, […]

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BrewDog and Amplify fly against environmental Cop Out

BrewDog and Amplify – the marketing agency that joins the dots between people, brands and culture – have created a cultural moment highlighting the fact this year’s UN COP26 climate summit was postponed, despite the fact that climate change is the world’s most urgent problem. As part of Brewdog’s ‘Make Earth Great Again’ sustainability manifesto, […]

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Falmouth endorsed for August 2021 Tall Ships Race start

At its annual online conference, Sail Training International, the global organisers of Tall Ships events and races, endorsed Falmouth as the ‘Race Start Partner’ of this iconic race, one which will also commemorate 500 years since the first circumnavigation voyage around the world.   The maritime event will mark the sixth time Falmouth has hosted the tall ships, with the inaugural one for the town being held in 1966. Given current surrounding circumstances related to COVID and potentially necessary social distancing and […]

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Lockdown study by LiveArea reveals early online Christmas shopping

A study developed by LiveArea,  of 2,000 UK consumers, highlights changing role of retail and unique nature of the 2020 festive shopping season.  Over a third (36%) of Brits will do all, or at the very least most, of their Christmas shopping during November’s lockdown period. Only 10% said they wouldn’t do any Christmas shopping […]

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FMBE Awards announces 2020 shortlist

The FMBE 2020 shortlist is out. Congratulations if you have made it onto the list, commiserations if you have not – we welcome requests for feedback. 2020 was a bumpy ride. At one stage we thought entries would be very few and far between, but FMBE award entry really took off in the last couple […]

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Academy of International Extended Reality announces VR Awards winners with immersive awards online

The Academy of International Extended Reality (AIXR) has announced its 2020 VR Awards winners following an immersive virtual reality awards ceremony. With over 157 international nominations, 94 finalists went before a panel of 70 expert judges, undergoing a rigorous judging process. Whilst the who won what will be a burning question for many, the occasion […]

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Initials wins Nature’s Bounty relaunch pitch

Initials, the independent creative agency, today announces its appointment by global vitamin and supplement leader, Nature’s Bounty, to handle the brand’s UK re-launch. Initially launched in the UK in 2017, the brand is a relative newcomer to the local market and is looking to build on the success that it has enjoyed for decades across […]

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DICE and UNIT9 form partnership for next-gen live streams

DICE (the discovery and ticketing platform for live events and live streams) is partnering with UNIT9 (the global innovation studio named Tech Co of the Year 2020) to pioneer the next generation of interactive live streams by marrying the platform’s world leading infrastructure with the studio’s unrivalled creative tech knowhow.   The partnership will develop […]

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CACI forsees potential December retail success

Research from CACI, the consumer and location intelligence specialist, indicates the UK economy will receive a significant boost from consumer spending this Christmas.   According to the survey[1], 62% of consumers they will spend more or the same as last Christmas.  In addition, CACI’s data reveals retailers can look forward to £3 billion of spend staying […]

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Flexible working community Redwigwam wins Award

Redwigwam, a leading flexible working community, has won a National Online Recruitment Award. Redwigwam, which is headquartered in Liverpool, won Best Innovation in Online Recruitment at this year’s NORA awards. They were also a finalist in the Best Small Recruitment Agency category. Now in their 20th year, the annual awards recognise and acclaim the very […]

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Dario to lead the Ingenuity’s Direct to Brand team

Ingenuity London has announced the appointment of Dario Pagani as the agency’s first ever Director of Brand Services. Pagani has been appointed to lead the agency’s Direct-to-Brand team, that focuses on helping brand leaders find, meet and learn about agencies that can solve their business challenges. Reporting into Business Director Dan Caplin, Pagani will take […]

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Movista appoints management team in line with growth

Retail execution and workforce management mobility supplier Movista, Inc. has announced a series of major enhancements to its management team.  Adam Carson joined as Chief Financial Officer and Eric Wilson joined as Chief Customer Officer. Additionally, co-founder April Seggebruch moved into the newly minted Chief Strategy Officer position, while former Chief Customer Officer, Stefan Midford, will lead the newly spun-out Capango job […]

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MKTG launches Frontier X survey

Agency MKTG has launched a brand experience marketing survey designed to help inform a consequent White Paper in what MKTG’s managing partner Sarah Hazlehurst describes as ‘an open resource for the experiential community’. The online survey, which takes 5-10 minutes to complete is also rewards participants with a draw for Amazon vouchers These are the […]

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Energy helps Dettol gel with commuters

As part of its partnership with Transport for London, which saw 800 hand sanitiser units installed in the capital’s 270 Tube stations, Dettol worked with experiential agency Energy to get another 100,000 free bottles of gel into the hands of commuters across five days in October. Dettol wanted to make a colourful but safe impact […]

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Chinatown collaborates with Netflix’s Over The Moon

On October 21, Shaftesbury launched an exclusive collaboration with Netflix to mark the release of brand-new animated film, Over The Moon on October 23, by unveiling a dazzling outdoor light and lantern installation throughout the streets of Chinatown London.  Welcoming visitors to the destination, the installation has been designed with COVID-19 social distancing restrictions in […]

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Avantgarde launches virtual event platform VITE

Brand Experience Agency, Avantgarde London, has  announced the launch of its bespoke virtual event platform – VITE. The innovative single platform solution is fully customisable and built with the specific needs of virtual events in mind, enabling brands to deliver an exceptional experience in the virtual world.  VITE has been in development for the last […]

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Powerforce six set for Women in Sales finals

This year’s Women in Sales Awards finalists have just been announced and field sales and marketing agency Powerforce has declared itself is “absolutely thrilled” with the news that a total of 6 colleagues have been shortlisted.  The finalists have been shortlisted across multiple categories including Sales Manager, Field Sales, Sales Support and Sales Director. The […]

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CACI reveals how demographics is affecting current consumer mobility

The latest movement of people data from CACI and its partner, Location Sciences, suggests that, contrary to the image widely portrayed, the difference in the impact of Covid-19 on consumer behaviour is increasingly based on demographics, rather than geography. Insight from the week ending October 4 shows mobility across the UK dropped two percentage points […]

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Unlocked Fest launches for June 2021

The UK’s newest music festival was launched yesterday. The timely named Unlocked Fest will take place from 18th – 20th June 2021 at Newark Showground. Organisers of the three-day event are promising a line-up crammed full of the UK’s biggest tracks from the nineties onwards, performed by a combination of original and tribute artists. The […]

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Redwigwam waives fees for field marketing flexible workers hired this week

The UK’s biggest flexible working community is waiving its fees to help field marketing businesses hire the flexible workers they need to meet the demands of the new surge in coronavirus cases and enable business continuity and resourcing in the crucial Christmas period. Redwigwam is allowing companies to use its AI-powered online platform to find […]

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DMA publishes Dyslexia Employer Guide

The Data & Marketing Association (DMA) has published new guidance, ‘DMA Talent: Dyslexia Employer Guide’, created using insights from neurodiversity consultants, brands/employers, and dyslexic employees working across the creative, data and marketing industries. Dyslexia is a neurodevelopmental condition which mainly affects the development of literacy and language related skills. It is estimated that 1 in […]

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Event agencies and suppliers sign up to isla

isla, the recently launched organisation for sustainable events, has announced the arrival of fifteen new members. The incoming companies include nine event & experiential agencies and six event support businesses. The new members now join the twelve founder companies, each sharing a common commitment towards the measurement and delivery of sustainable events. On the event […]

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NomadiX signs 20 iWalker contract with Singapore’s Mobistudios

Singapore-based Mobistudios, a powerhouse creative design and technology player throughout Asia, has signed a contract to acquire 20 iWalkers, the digital roaming media device developed by Scottish technology company, NomadiX. iWalker uses facial feature detection, even when masks might be worn, to collect a range of data that is impossible to amass from traditional billboards. […]

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Fun Street debuts at Hammerson’s Silverburn

Fun Street, a two-level interactive family entertainment centre, has officially launched its debut site at Silverburn, one of Scotland’s leading retail and leisure destinations. As part of a phased opening, 75% of the 14,000 sq ft independently owned venue opened to the public on October 5. Fun Street caters primarily to children aged 0 – […]

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Costa and The Circle Agency share a summer of live activations

Costa Coffee and The Circle Agency have shown the power of sampling and live activation with a series of campaigns – all delivered in recent months alongside the challenges of COVID. These campaigns continued an existing client and agency relationship and drew strength from that association. Ahead of any consumer activations, the team were in […]

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2Heads announces two heads

2Heads, a leading independent experiential brand marketing agency, has announced the appointment of James Simpkins as Managing Director for Experiential and Paul Godwin as Managing Director for Digital Innovation. After over twenty years’ service each with 2Heads and having both held key pivotal roles in the business as it has grown and evolved, there were […]

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McCurrach announces rebrand

McCurrach, a leading performer in the sales and marketing industry, has rebranded to reflect its group mantra ‘Helping brands sell more’. The outsourced sales agency has grown through 120 years with its performance based on innovation, strategic collaboration, people expertise and thought leadership. Widely known for their service excellence in Field Marketing, over the past 5 years McCurrach have added new strings to their bow with the acquisition of Consultancy agency, Sellex, […]

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Enola Holmes statues pop up to celebrate sisters amongst brothers ahead of Netflix series

In celebration of the release of Enola Holmes (which stars Millie Bobby Brown as the younger sister of Sherlock Holmes, now available to stream ), Netflix erected temporary ‘Enola Holmes’ inspired sculptures around the country to represent, empower and celebrate the real-life ‘overlooked sisters’ of the 18th and 19th centuries, whose prestigious achievements have been […]

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Kind samples at Newcastle gig series with Sense

Healthy snack brand Kind is running a sampling campaign across a series of gigs held at The Virgin Money Unity Arena in Newcastle, which has been designed to host live events safely during the pandemic by enabling fans to adhere to social distancing guidelines. More than 50,000 Kind bars have been handed out to gig […]

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The Circle Agency activates Pub In The Park sponsorship for Mazzetti

Balsamic vinegar producer Mazzetti has activated a creative sampling campaign with The Circle Agency. The brand is relatively new to the UK market so wanted to increase brand awareness and inspire the versatility of their products by sampling their Balsamic Vinegar of Modena with some perfect food pairings – drizzled on caprese skewers, over parmesan […]

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Hamleys brings wonderland ‘where play takes centre stage’ to Liverpool ONE

World-renowned British toy emporium, Hamleys, has selected Liverpool ONE to launch its latest in-store retail concept at 101 Paradise Street, marking the iconic retailer’s debut in the city. Officially launched on 19 September, the 2,000 sq ft store offers an immersive toy wonderland ‘where play takes centre stage’. It houses an array of games, puzzles, […]

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Bristol’s Colston Hall finally rebrands as Bristol Beacon

One of the most controversial projects in the country is reaching its conclusion with the announcement of the new name for Colston Hall in Bristol. The name was developed in a process led by the branding agency, Saboteur. The rebrand has been demanded by Bristol music and arts lovers for many years – dating back […]

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Claudia Stephenson joins [INVNT GROUP]

[INVNT GROUP], has recruited a new Managing Director for EMEA in renowned and highly regarded industry leader, Claudia Stephenson, a move that has been fuelled by increased demand for the Group’s multi-disciplinary offering amid the pandemic. An excellent communicator with long-standing client relationships across sectors including tech, gaming, HR and healthcare, Stephenson joins from Freeman […]

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Ingenuity London appoints Natalie Shaw

Ingenuity London today announces the appointment of Natalie Shaw as Brand Director. Joining Ingenuity’s growing team, Shaw brings with her significant experience in the media space following nearly a decade at Mindshare where she held several positions, most recently Global Head of New Business where she led the global new business team through a period […]

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AnyBrand’s virus blocking mask technology gives extra confidence to events and venues

As communities search for ways to return to business, AnyBrand has introduced a treated, fully brandable, face covering, using technology proven 20 times more effective against COVID-19. AnyBrand offers organisations the opportunity to associate their brand with keeping people safe and helping get companies and events back to business. When hotel entrepreneurs Colin Graham and Rob Morgan went in search of ways to keep their hotels […]

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