News

Stress Matters Launches Event Industry Support Line

A free, dedicated support line for the events industry has been launched today by Stress Matters to give everyone access to trained Mental Health First Aiders (MHFA) and offer practical support, information and signposting to other services. The Stress Matters Support Line will be open from 8am to 8pm and can be accessed by texting […]

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Coleman joins The Fifth

The Fifth, a full-service influencer marketing and talent agency backed by News UK, today announces the appointment of Sam Coleman as Commercial Director. In the newly created role, Sam will lead the day-to-day commercial strategy and sales operations, as well as client services business for the rapidly expanding agency. His appointment follows the launch of […]

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Bench Events sets up virtual conference Hospitality Tomorrow

Bench Events, the leading organiser of conferences and forums for the hotel, aviation and restaurant sector is organising a complete live conference experience on the internet to bring together industry leaders to discuss the unprecedented economic circumstances caused by the COVID-19 outbreak and what the industry can do collectively to rebuild confidence. The virtual conference […]

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Liverpool One joins forces with The Book Fairies

Liverpool ONE, managed by Grosvenor Europe, celebrated the world’s biggest celebration of books and reading for pleasure, World Book Day, by filling the streets of the destination with hundreds of free novels. In collaboration with the local book organisation, The Book Fairies, Liverpool ONE encouraged visitors to discover a new story or pick up their […]

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GG Kru opens for play

Kru Live has named the community of authentic gamers that it has grown the GG Kru (Good Game!). It is a community which has grown organically over the years and is made up of gaming and /or e-sports fans and casual gamers who have all represented us across of a range of activations for PlayStation, […]

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Suqqu and Blackjack make it personal for Mother’s Day

London’s world-famous beauty hall will host a Blackjack-staffed engraving service for customers purchasing Suqqu products as Mother’s Day gifts (Sunday 22ndMarch). This is the third time in as many months that the two companies have partnered at Selfridges to offer an extra-special touch for shoppers purchasing gifts, which proves the popularity of personalisation is still […]

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M·A·C Cosmetics ready for Easter opening at Liverpool ONE

Cult beauty powerhouse M·A·C Cosmetics has officially selected Grosvenor Europe’s Liverpool ONE for its latest 2,654 sq ft store. Set to launch on 10 April 2020, the brand has taken space at 104 Paradise Street, in the heart of the retail and leisure destination. Serving as the city’s flagship, the new Liverpool ONE store will […]

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Hammerson and Holy Moly invest in Grand Central

Hammerson has announced the next stage of the transformation of Grand Central’s New Street Mall, with the commencement of the second phase of a £2m investment to upgrade the key link to New Street and Stephenson Place. The latest works will create an enhanced sense of arrival in Grand Central with a new double-height atrium […]

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Flashmat and Topshop pair up for aura readings

Flashmat and Topshop have teamed up to bring Aura Booth readings to London’s shoppers as part of the Topshop Spring Sessions. For one week only, shoppers have been receiving their own personal aura reading at the brand new Aura Booth at Topshop’s flagship store in Oxford Street. The facial recognition technology developed by award-winning experiential […]

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Grazia beauty and wellness weekend heads for intu Trafford Centre

intu has partnered with Grazia to launch the magazine brand’s first beauty and wellness weekend at intu Trafford Centre later this month. A series of pop-up concessions offering makeovers, interactive experiences and expert advice will take place throughout the centre from brands including Benefit, Prai Beauty and Kiko Milano. There will also be a ticketed […]

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EATertainment activates in store for Cadbury Creme Egg

Cadbury Creme Egg is bringing its recently-launched EATertainment streaming platform into the real world with a retro video shop experience, exclusive to John Lewis & Partners Oxford Street. The activation was developed in partnership with creative agency ELVIS. ELVIS has partnered with Cadbury and John Lewis & Partners to bring a personalised EATertainment experience to […]

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Art experience Unit X set to debut in Seven Dials

Shaftesbury has officially announced that internationally acclaimed contemporary gallery, Unit London, will be debuting its new experience-led Unit X concept in a permanent curated space within Seven Dials. Signing for a 5,498 sq ft former horse stables site with a dedicated courtyard at 40 Earlham Street, the announcement marks the art collective’s homecoming to the […]

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Experiential dental entrepreneur sends smile sky high

Tony Gedge, Founder and Owner of Dentists of Influence boutique dentist PR agency, has launched an “Out of this world” Marketing and PR campaign for Coventry-based Doctor Jag Shergill, owner of Shergill Dental Implants. Tony Gedge, a former owner of nightclubs, is recognised today an established marketing and PR specialist with a portfolio of dental-industry clients […]

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Omnicom’s welcome shows how to take Time Out

Omnicom Media Group UK welcomes media agencies PHD and OMD UK to Bankside with a special Southwark edition of Time Out London magazine for all OMG staff at Bankside. The bespoke, hyper-local edition of Time Out London written by Time Out’s branded content team features interviews with OMG staff, their local recommendations as well as […]

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Clipper Van tours Waitrose sharing Fairtrade tales

The world’s largest Fairtrade tea brand, Clipper Teas has enlisted support from high-profile activist and television presenter, Katie Piper, to highlight the positive impact of ethical tea production in support of Fairtrade Fortnight. Katie acted alongside other influential female influencers such as chef, Melissa Hemsley and yogi, Cat Meffan, to share their favourite of Clipper’s […]

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Ocean Outdoor launches @ The Local community of digital citizens

Premium outdoor media owner Ocean Outdoor has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the nations and regions outside of London. Designed as an interactive online community, @ The Local provides a live snapshot of […]

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Showpad announces security and compliance certification

Sales enablement leader Showpad is pleased to announce it is now a SOC 2 Type 2 accredited company. The achievement demonstrates Showpad’s continued commitment to delivering the highest standard of security and compliance for its customers. Developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 accreditation is widely recognised as a gold […]

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Blackjack’s Centre of Excellence hosts 18 liquor brands

Blackjack (a division of ABM) has hosted 18 liquor brands in their recently opened Centre of Excellence in Drayton. The brands joined forces to share their travel retail knowledge and messaging with the Blackjack Promotions brand ambassadors. During the day, Blackjack staff had the opportunity to move around the brand spaces to learn more about […]

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Take a Bao heroes small wins for itsu

Following the success of its first ever integrated marketing campaign in 2019, GO GYOZA, Asian-inspired food brand itsu has announced the launch of new campaign, ‘take a bao’, to support sales of bao’buns across grocery and restaurant. Spanning itsu’s 75-store strong dining network, ATL and grocery sector, ‘take a bao’ will hero the brand’s bao’bun […]

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The O2 backs hidden disability scheme

Accessibility continues to remain at the forefront of The O2’s development when it comes to making a difference at the world’s most popular venue for music, entertainment and leisure; and now, The O2 is backing the Hidden Disabilities Sunflower Lanyard Scheme to further improve the experience of visitors with hidden disabilities. The scheme, originally launched […]

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Julius Meinl’s Pay with a Poem returns for 7th year

As part of its ongoing mission to make the world a better place through poetic inspiration, Viennese coffee brand Julius Meinl has launched its first global CSR initiative for its world-renowned annual poetry campaign Pay with a Poem. This year, Julius Meinl has collaborated with global education charity Worldreader and over 1,000 HoReCa customers register […]

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George P Johnson hires Lucie Fox

George P. Johnson (GPJ), the global experience marketing agency, today announces the appointment of Lucie Fox to the role of Executive Producer. The agency’s Integrated Production team, established last year to bring together expert teams under a unified banner, delivering agility and enabling the agency to better meet clients’ needs, is further bolstered by Alexandra Keech […]

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Sledge acquires pharma events business SWM

Sledge, the live events agency, announced today it has completed the acquisition of SWM Partners, a specialist pharma events business based in Hertfordshire, UK. SWM organises meetings globally for pharmaceutical companies during the clinical research phase of evaluating new compounds. The business has been established for 23 years and has a turnover of c£10m.  The […]

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Gen Z head into stores for health and beauty products

New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product options but then buy them on the high street: 33% of those aged 25 and under admitted as much, more than any other age group. Around half (48%) […]

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INVNT acquires Folk Hero

INVNT, the global live brand storytelling agency™ today announces the acquisition of Folk Hero, a New York-based brand strategy firm that works with leading global companies, from fashion and lifestyle groups such as Louis Vuitton Moët Hennessy (LVMH), to Calzedonia Group, and direct-to-consumer clients like Purple Mattress, as well as organizations in the banking and […]

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INVNT helps Cheil to showcase Samsung Galaxy S20’s boradcast quality imaging

https://youtu.be/-ha6g863ABg [showreel of the event] Global electronics brand, Samsung and Cheil Worldwide, its executive marketing agency based in Seoul, Korea, brought the Galaxy Unpacked launch to San Francisco’s Palace of Fine Arts on Tuesday, February 11. Here the brand unveiled its Galaxy S20, Galaxy S20+, Galaxy S20 Ultra, Galaxy Z Flip and Galaxy Buds+ devices. In […]

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A pink Eye hits the London skyline

Here’s the video of the brand’s event celebration  Lastminute.com, the iconic online travel brand is bringing a touch of pink to the capital’s skyline as the new headline sponsor of the London Eye Both the Eye and River Cruise have now assumed the lastminute.com branding, and the lighting of the iconic wheel has changed to […]

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Wingstop locates in Bluewater’s Winter Garden bringing Xbox fun

Shelley Sandzer, the leading specialist leisure property agency, has acted on behalf of landlord Landsec in deals which see authentic US chicken wing experts, Wingstop, and the UK’s largest bakery chain, Greggs, take a split of the former Giraffe unit at Bluewater.  These two signings maintain the occupancy rate of 100% for F&B units within […]

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KP Snacks appoints Sense

Global brand experience agency Sense has won the contract to run experiential and trial campaigns across the KP Snacks portfolio. Sense was appointed following a competitive pitch initially involving eight agencies. KP Snacks are looking to develop a long-term, exclusive partnership with the agency, with the opportunity for Sense to work across their snack portfolio […]

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Noonah reveals new Robot Experience

Noonah, the experiential technology company, has today announced the release of its Robot Experience. You can view the kit in actions here Experts in delivering technology that engages consumers and gets them sharing branded content at events, this latest innovation combines robotics with video capture to create unique instagrammable content. The Robot Experience features a […]

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The Fresh Group launches ‘Environments Team’

The leadership team at The fresh Glroup has launched a brand new division called the ‘Environments Team’. The newly formed Environments will focus on the overall audience experience, finding new innovative ways to make our events as impactful as possible. This will include the design of the space and infrastructure, through to how audiences are engaged, […]

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Field Sales Solutions sets out Carbon Neutral 5 year plan

Field Sales Solutions, the current UK Field Marketing Agency of the Year, announced at its annual Conference an ambitious action plan to become Carbon Neutral by 2025. The action plan sets out the key business milestones which will need to be achieved in order to make the organisation Carbon Neutral over the next 5 years. […]

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Dark Romance Florist pops up

LabTech, owner of Camden Market, has announced the entry of an alternative floral pop-up activation, Dark Romance Pop Up Florist, to celebrate Valentine’s Day. Operating for the week in the lead up to Valentine’s Day, the pop-up flower cart offers individually hand-dipped black roses by the stem or bouquets on request, ideal for unorthodox romantics […]

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Gü rhymes with you through Grand Visual at Waterloo

Today, Gü, the award-winning premium dessert brand, is kicking off a tongue-in-cheek, socially driven OOH campaign for Valentine’s Day. Love Notes invites dessert lovers to submit romantic tweets inspired by the lyrics of iconic love songs, all with a delicious Gü twist. The three-day special will see best-in-class tweets published on the UK’s largest indoor […]

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Key promotions at Avantgarde

Avantgarde London, a leading brand experience agency, today announces two promotions in its senior team. Tessa Mardon will take on the role of Head of Client Services, and Rory Sloan, Operations Director. Sloan, previously Production Director at the agency, will now support MD Stuart Bradbury in the day-to-day operational running of the agency. Alongside this […]

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Showpad appoints sales leaders

Global sales enablement leader Showpad today announces the appointment of three sales leaders who together will be responsible for driving the company’s continued global growth in 2020. Dustin Deno joins the Showpad team as VP North American Sales and Hendrik Isebaert and Jim Preston have been promoted to SVP of Worldwide Revenue and VP EMEA […]

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Strongbow and Red Stripe grow their music credentials via Brits

Strongbow and Red Stripe have announced they will be official cider and beer partners of the UK’s most anticipated music event of the year, The BRIT Awards 2020 with Mastercard. The event is due to be hosted by Jack Whitehall at the O2 on 18th February. Both Strongbow and Red Stripe have a rich heritage […]

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Podberry seeks to build on Morrison’s Scotland listing

Scottish snack brand Podberry, which launched in 2019, has moved into 2020 with ambitious aims and has appointed three teams to support the growth plans they hope to achieve. London based public relations consultant Pippa Kent has extended an initial contract to support the brand across their PR efforts. Aiming to build on the positive […]

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Suqqu and Blackjack activate again

London’s world-famous beauty hall will host a special Blackjack-staffed gift-wrapping service to customers purchasing Suqqu lipsticks for Valentine’s Day. This service coincides with the launch of the SS20 Collection that includes a range of new lipstick shades, which can be individually gift boxed and finished off with a personalised tag and ribbon in a shade to […]

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Festival of Light returns to Bullring and Westquay

Hammerson’s free outdoor immersive experience, Festival of Light, recently returned to Bullring and Grand Central for a second year. This year’s event was its most breath-taking yet, with five installations by artists from around the World, transforming some of Birmingham’s most famous outdoor spaces. The art installations included: ‘Neon Angel Wings’ by Carla O’Brien, the […]

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St David’s to welcome experience-focused Hollister store

  The St David’s Partnership has announced global teen retailer Hollister Co. will be relocating to an upsized space within St David’s, Cardiff, one of the UK’s premier retail and leisure destinations, set to open this Spring. Hollister, a division of Abercrombie & Fitch Co., will be located on Upper Grand Arcade, the prime fashion pitch in […]

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Jenny Campbell set for Sunderland as ParkingPerx gets underway in the city

A star of television’s Dragons’ Den is heading to Sunderland later this month (Feb) to encourage businesses to sign up for a scheme she invested in. Jenny Campbell, a former Business Woman of the Year who made her fortune through providing ATM machines, invested £80,000 in ParkingPerx in her final appearance on the BBC hit […]

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Liar wine heads for second controversial event day promotion

Liar, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion – purchase 6 bottles of Liar wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also […]

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Israel becomes the 50th country facilitated by EMS

International roadshow agency EMS has officially brought its expertise to its 50th country, visiting Israel with long-term client Draeger Handling roadshow tours in countries including Saudi Arabia, Iceland and Russia, EMS have extensive experience in bringing roadshows to the US and EMEA. The Cheshire-based agency is celebrating an increasing number of leading brands and marketing […]

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Strata directors reflect on contract successes

Strata Creative Communications confirms two new contracts that have been awarded as a direct result of the merger of long-established agencies Crown and Communique in December 2018. In 2018, the management teams of both agencies shared a vision to create a new multi-layered agency that would meet a largely unmet need that exists in clients […]

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Kru Live extends its carbon negative stance

For some time now Kru Live has been carbon negative as an agency team; they have been offsetting their emissions since 2014. It is now looking to build on this by implementing a carbon negative ‘climate consideration’ line on each of its clients’ activations, worldwide to reflect the emissions they produce across a campaign. Sarah-Jane […]

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The Selfie Factory pops up at The O2

AEG and Crosstree Real Estate Partners have announced the opening of the UK’s first selfie-focussed experience, at The O2. The quirky, customer driven concept formally launched to the public on Saturday 1 February and is set to run for six weeks. Located on the lower level of ICON Outlet,  Selfie Factory spans 2260 sq ft […]

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tastecard sets up Valentine’s dinner dates for one

The world’s largest diners’ club, tastecard, launches its first self-love Valentine’s pop-up restaurant. The ‘Two4One’ restaurant, on Great Eastern St, London, will feature mirrors placed on each table so solo diners can enjoy a romantic Valentine’s meal out in a bid to fall in love with their own fabulous selves. This unique restaurant gives ‘two […]

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YiFang increases reach with University outlet

Taiwanese fruit tea specialist brand, YiFang, is set to launch its first-ever café in the north west, and only second outside London, in Manchester this Spring. The 1,700 sq ft tea emporium at University Green, in Manchester University, was secured by leading specialist UK leisure property agency, Shelley Sandzer. YiFang was inspired by the story of the founder’s […]

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Veganuary 2020 hailed as a success

Veganuary, a global organisation encouraging people to try vegan in January and beyond, has today released the final figures for its 2020 campaign and the results are astounding. Just over 400,000 people signed-up, compared to 250,000 in 2019, far exceeding the group’s 2020 target of 350,000. The participants included rock legend Brian May, former Dragon […]

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Peperami hijacks Veganuary

The UK’s number one meat snack brand, Peperami, hijacks Veganuary on the last day of the challenge with a disruptive street stunt designed to tempt consumers with meaty smells and free products, including its brand new Peperami Beef Bar. After witnessing strong sales throughout January following the launch, Peperami commissioned research* that revealed 25% of […]

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Liar Wine launches on Brexit Day

Coinciding  with  Brexit Day, a group of friends are launching a provocative white merlot,  coined “Liar Wine”. The wine itself – with its fruity and floral notes – created using red merlot grapes – is something of a deception in its appearance. It billis itself as “much like the cloaked and alleged lies surrounding Brexit […]

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Aesop joins the beauty and wellness focused destination of Monmouth Street, Seven Dials

Shaftesbury has announced the launch of Australian luxury skincare brand, Aesop, at 16 Monmouth Street, joining a host of other well-established beauty brands within the unique precinct of Seven Dials, in London’s West End. The 1,412 sq ft space offers visitors a vast selection of its sought-after skin, hair and body products, distinguished by botanical […]

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French Connection adds to retail strength in Woking

Woking Shopping has officially welcomed globally renowned retailer, French Connection, enhancing the destination’s fashion and lifestyle offering for the new year. Situated within the Town Mall, the 1,260 sq ft store is neighboured by Fat Face and Claire’s, and joins Woking Shopping’s existing line-up of leading fashion brands such as H&M, Primark and New Look. […]

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Guinness Night Football, Rio and HeyHuman join forces in Lagos

Guinness has teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership. Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark, […]

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McCann and Xbox launch “Rough Guide to Xbox” at Destinations show

Xbox and McCann London are proud to announce the launch of “The Rough Guide to Xbox” on January 30. Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty […]

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Escape Hunt to launch new experiences at intu Chapelfield

intu has signed a deal with leisure operator Escape Hunt to create a series of team-based immersive entertainment experiences at intu Chapelfield in Norwich. The experiences include one of the brand’s most popular escape games, Alice in Puzzleland, and forms part of the global operator’s expansion into new areas of the country. It will bring […]

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Brand Experience agency Equals relaunches

Event and festival bar experts Peppermint has officially re-launched its brand experience arm, Equals, following a period of rebranding and new leadership hires. Equals has undergone a complete overhaul to cater for the growing appetite from clients wanting to create stand out experiences at events and festivals but is now expanding into the wider experience […]

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Corsham chef heads for #Rolloff

Amber Southon from The Quarryman’s Arms in Corsham, Wiltshire is entering The Great Sausage Roll Off 2020. For the eighth year in a row, licensees Claire Morgan and Angus McKean will be hosting the legendary Sausage Roll Off at The Red Lion in Barnes. This year’s event, which will see 20 chefs fighting for the […]

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Yoplait sets up to play in the parisien NBA

General Mills-owned Yoplait has signed up as the Official Yoghurt of The NBA Paris Game 2020 Presented by beIN SPORTS for their much-loved drinkable yoghurt brand YOP – creating a ‘YOPStars’ activation developed by London-based creative agency Space. France’s first regular-season NBA game, which will be played in front of a sold-out crowd, will feature […]

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Antavo taps into Apple facilitated payments for enhanced retail experiences

  In New York —  during the NRF Retail Week — Antavo unveiled a preview of its new Loyalty Experience Kiosk built upon facial recognition and iPhone’s advanced NFC capabilities. The Loyalty Experience Kiosk is a window to in-store engagement for brands and retailers. With it, customers can access exclusive offers, spin the Prize Wheel, […]

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Blackjack helps Suqqu write cultural connections at Selfridges

Blackjack Promotions and Japanese brand Suqqu are set to bring the personal touch to Chinese New Year gifting in Selfridges Beauty Hall Staffing solutions and experiential experts Blackjack will supply Chinese calligraphers so shoppers can give unique Suqqu gifts to loved ones With 20+ years working predominantly in travel retail, Blackjack Promotions are experts in […]

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intu creates mood-boosting light houses to brighten its visitor experience

intu has created three walk-in ‘light houses’ to boost footfall, dwell time and brighten the moods of its 35 million visitors using the psychological benefits of colour. The Happy, Calm and Energise houses will tour intu’s popular shopping destinations throughout 2020 featuring colour combinations proven to help people feel happier, more relaxed and more energised. […]

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Liverpool ONE joins retailers to dispel Blue Monday with blooms vs gloom

Hundreds of flowers filled Liverpool ONE on Monday 20 January to inject a spot of joy on Blue Monday, widely recognised as the most depressing day of the year. With the sole mission to spread cheer across the destination, hundreds of bunches of brightly-coloured flowers were left across Upper and Lower South John Street, Peter’s […]

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N20 hosts Bobbi Brown meet and greet sampling event in Boots

Award-winning experiential marketing agency N2O is bringing to life the launch of Evolution_18, a wellness brand devised by Bobbi Brown which is brand new to the UK market.With smoothie sampling, exclusive meet and greet with Bobbi and a photo opportunity, the interactive activation will visually communicate the brand to customers. The Collagen Powder product will be sampled […]

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Stonehenge sets to stage Lion Dance for cross-cultural promotion

Blackjack Promotions is partnering with China Travel Outbound and English Heritage to bring a roaring celebration dance to World Heritage Site Stonehenge Visitors to Wiltshire’s prehistoric monument Stonehenge will be treated to a traditional ‘Lion Dance’ to mark the Chinese New Year The 4,500-year-old Stone Circle is a popular site for Chinese tourists, so English […]

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Amplify launches in LA

Amplify – the UK-headquartered agency that works with next-gen clients including Airbnb, Google and Spotify, can today announce the launch of a Los Angeles based US office; the agency’s second overseas operation. Having worked for the past three years on brand strategy and experiences for Facebook and HubSpot in North America, Amplify is launching a […]

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Karma Bites set for proximity push by Flavor

To mark their launch into Holland & Barrett stores across the UK, Karma Bites have partnered with Flavor; An Integrated Sampling Agency to create a hyper-targeted sampling campaign “Healthy snacking is a very competitive market in the UK” Ashwin Ahuja, founder of the premium popped lotus seed snack, says. “As a growing brand we were […]

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Hellmann’s gives Veganuary a bao in Boxpark Shoreditch with W Communications

  WHAT: The Hellmann’s Vegan Rain-Bao Truck will be serving up plant powered buns for just £1.00 – served with lashings of mayo in four picture-perfect pastel hues. The great tasting buns are a delicious lunch for those attempting to go meat-free during a typically dreary month when purse strings are pinched. WHERE: Boxpark Shoreditch (2-10 Bethnal Green […]

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Shopping Centre record success as Liverpool ONE defying declines

  Liverpool ONE is celebrating the close of a successful festive period, with figures showing a 5% increase in sales during the period compared to 2018, defying widespread industry declines. The outstanding Christmas results mark the end of a record year of performance at the destination, with sales up 2.5% over the twelve months. Footfall […]

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Initials instigates The Takeback for Abarth

This weekend Initials, the independent creative agency, launched The Takeback, a one-off, escape room style driving experience for Abarth, part of FCA, to celebrate the brand’s 70th anniversary year. From over 1,000 competition entries, 24 lucky winners, accompanied by two guests each, were invited to attend the unique activation, created by Initials with production by […]

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Pierce Global promotes Kelley to MD

Pierce Global, an experiential agency within Omnicom Experiential Group (OEG), has announced the promotion of Mike Kelley to managing director. In this new role, Kelley will lead Pierce’s vision, as well as the agency’s strategic service offering. “Mike has been a key member of the team now for 20 years. Throughout that time he has […]

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Benefit starts #dontbethirsty off with primer positioning

Benefit Cosmetics raises a defiant glass to dry Jan with the EmPOREium bar, part of their ‘Don’t Be Thirsty’ campaign for new Hydrate primer. To ease everyone into 2020, Benefit wants to give our skin a drink at their irreverent anti-DryJan bar, popping up in Clapham this weekend. Kyra White, Head of Brand Activation at […]

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The Average Golfer turns influencer for Azalea

Specialist sports and tourism agency Azalea has snapped up social media sensation the Average Golfer in a deal that will see the company maximise his exposure and manage his commercial rights and partnerships. The increasing value of influencers in the changing media landscape, as golfers’ consumption habits continue to shift, has made video content crucial […]

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Buffalo Trace Bourbon stages London chainsaw carving exhibition

  Buffalo Trace have engaged creative agency, Taylor Herring to promote its multi award-winning whiskey bourbon label. Buffalo Trace Bourbon Whiskey hosted America’s leading chainsaw artist – who has previously been described as “a rock star with a chainsaw” by Vice Magazine – at a live exhibition from 13th– 15th December at StolenSpace, Shoreditch. Famed […]

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Auto Trader launch nationwide competition to win a car

The UK’s largest digital marketplace for new and used cars, Auto Trader, is launching a nationwide snap-to-win competition for one lucky member of the public to win a brand-new car this Christmas. A Fiat 500, which receives over 24,000 ad views a day on Auto Trader, has been gift-wrapped in a box, complete with an […]

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Bullring hooks UK debut for fish and seafood specialists North Fish

Hammerson has announced that the Norwegian inspired fish and seafood specialists North Fish is to open its first UK restaurant in its flagship destination Bullring, in Birmingham, early next year. The Bullring restaurant will be the brand’s first outside of Poland, as it embarks on an international expansion. The menu will consist of a range […]

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Crown Brands Live launches with Jack Horlock as managing director

Crown Talent & Media Group has today announced it has appointed Jack Horlock as managing director of a new division, Crown Brands Live, to bring together a dedicated team who will focus entirely on live and immersive brand experiences. Drawing on Crown’s incredible roster of media and music talent and having worked with some of […]

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Liverpool One lands UK’s largest Virgin Holidays store

Boutique travel specialist, Virgin Holidays, has officially launched its largest UK ‘v-room’ concept store at Liverpool One, managed by Grosvenor Europe. The flagship 2,000 sq ft ‘v-room’ on South John Street offers a luxury, immersive experience for visitors booking holidays, with brand new features for Liverpool, including a hidden cinema – a disguised in-store experience, […]

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GMR Marketing welcomes Aliah Berman as head of diversity, equity and inclusion

GMR Marketing, an experiential and sponsorship leader, has hired Aliah Berman to serve as global head of diversity, equity and inclusion. With more than 15 years of experience, Berman will play a key role in the agency’s efforts to drive employee engagement and retention, build cultural awareness, promote an inclusive work environment and create culturally-informed […]

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Triple supermarket signing of 59,000 sq ft for RPMI Railpen

RPMI Railpen (Railpen) has announced the signing of three new supermarkets to its property portfolio: two Lidl stores, located in North West London and Kent, and an Aldi store in Scunthorpe.  The trio of new supermarkets total over 59,000 sq ft (5,482 sq m) in retail space. Situated on the ground floor of St Anns […]

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Cineworld premiers at Time Square

  Cineworld, the UK’s leading cinema chain, has officially launched its state-of-the-art 13-screen multiplex experience at Time Square, the new £142 million development in Warrington. The key leisure anchor for the mixed-use destination, Cineworld Warrington toasted the launch with an exclusive Gala evening, including a screening of Jumanji: The Next Level on the main-attraction Superscreen. […]

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Heathrow prepares parents for Christmas

Heathrow reveals the top festive questions every parent in London should prepare for at Christmas as Santa’s workshop is unveiled underneath Terminals 2 and 5 ‘How does Santa know what I’d like for Christmas?’ and ‘How does Santa really get to every house in the world?’ are the most frequently asked festive questions amongst children […]

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The Kings Road celebrates street art project

Celebrating the end of a successful year of Arts, Sloane Stanley has announced the latest street art installation just in time for Christmas.  The festive scene is the seventh to appear on the King’s Road this year, and features a forest scene with skating rink alongside a warming winter hearth by artist Antonio Rodrigues Jnr. […]

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Tesco Christmas Markets return for third year with N2O

N2O is once again delivering festive cheer for Tesco customers with its Bavarian-style Christmas markets. Back for 2019, the pop-up markets will visit 70 stores up and down the UK in the weeks leading up to Christmas. Building on the success from previous years, the markets are featuring a Santa’s Grotto, snow machine, music, a […]

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CSM Live, Amazon Studios and AKQA create digital hot air balloon

To celebrate the anticipated stateside release of Amazon Original movie, The Aeronauts, Amazon Studios wanted to showcase and reflect the movies narrative of curiosity and innovation in a truly unique way; engaging with viewers like never before. Blending the indelible pioneering spirit of the past with the groundbreaking technology of the future, premiere-goers watched Felicity […]

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The Jeep World tour comes to the MotorVillage

The Jeep World Tour is an exhibition designed by Art Bridge at the MotorVillage on the Champs-Élysées, where a community of artists gathered to take people on a trip around the world. MotorVillage, a unique automobile showroom created by the architect Jean-Michel Wilmotte, chose Art Bridge to design its new exhibition made for the whole family. […]

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Runderwear joins Maverick Race for 2020

A new association between trail event specialist Maverick and sports comfort brand Runderwear is a great example of a trail events business and a sports brand getting together to enhance the runner’s event experience. Maverick Race events have a cosy village start-finish area where runners are encouraged to be social and stop for a chat, […]

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Popcorn PR announce Giggling Squid win

Popcorn PR has been appointed by Giggling Squid as its retained consumer PR agency, following a competitive four-agency pitch. Started in 2009, Giggling Squid now has over 30 venues in its award-winning family of Thai restaurants, with a further four anticipated to launch in 2020. All about food with personality, cooked with expertise and shared […]

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Hendrick’s and Blackjack bring festive cheer to Heathrow Terminal 3

The longstanding travel retail partnership between Hendrick’s and Blackjack promotions is bearing fruit yet again, this time with a festive campaign at Heathrow Airport’s Terminal 3 aiming to showcase the brand’s delicious gins and gifting lucky passengers with an early Christmas treat. The activation is situated on the prime ‘VIP’ site in the terminal where […]

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Tech giant Razer opens in Chinatown

Chinatown London is a destination of choice for international technology brands. Earlier this year Wanyoo opened their first European store, and now Shaftesbury has welcomed Razer, the world’s leading lifestyle brand for gamers, who opened their European debut store on Saturday 14 December. Hundreds of customers queued on the day to catch a glimpse of […]

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Icon Outlet performs with strong trading figures

Icon Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners, has announced a successful first year of trading and its strongest six-week performance yet.  Leading up to Christmas and bolstered by a successful Black Friday, Icon Outlet has experienced a 36% uplift in like-for-like sales […]

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Kate Spade New York and Mint Velvet launch at Liverpool One

  Following a strong year for its retail leasing strategy, Grosvenor Europe has officially announced the launch of Kate Spade New York’s pop-up store and Mint Velvet’s new boutique at Liverpool ONE. Both international womenswear brands will be situated on Peter’s Lane, which throughout 2019, has been further established as the destination’s hub for premium […]

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Dior delivers festive entertainment and inspiration at Paddington and Heathrow

Iconic fragrance brand Dior is working with Blackjack Promotions to promote and run its Christmas gift personalisation service at Heathrow Airport.  On Friday 13 December, the Dior Christmas Choir, featuring nine singers and a pianist, entertained travellers embarking on the Heathrow Express at London’s Paddington Station, putting them firmly in the Christmas mood. Blackjack’s trained […]

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Savvy create first AR game for convenience retailers

Leading retail and shopper marketing agency, Savvy, have created and executed the first augmented reality (AR) game for a convenience retailer. The AR Christmas Elf experience was the first project for Savvy, following a successful tender win. Launched at the end of October, One Stop shoppers both in-store and at home have been invited to […]

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Lush scents success as it relocates to Centre:MK

Opening in time to benefit from centre:mk’s significant Christmas trading period, during which footfall is anticipated to exceed seven million visits, Lush, the handmade bath art and cosmetics brand, has launched a 2,793 sq ft store in centre:mk this week. The vegetarian, vegan and cruelty-free retailer has relocated and doubled in size from Intu Milton […]

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Global brands launch trio of flagships in Seven Dials

Following a strong year of brand signings and openings, Shaftesbury has officially launched a further three international fashion and accessory retailers in Seven Dials: Indian leatherwear label Kompanero, and Scandinavian brands Nudie Jeans and Rains. Each of the three global brands have selected Seven Dials for flagship UK sites, in the heart of London’s West […]

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