News

Claudia Stephenson joins [INVNT GROUP]

[INVNT GROUP], has recruited a new Managing Director for EMEA in renowned and highly regarded industry leader, Claudia Stephenson, a move that has been fuelled by increased demand for the Group’s multi-disciplinary offering amid the pandemic. An excellent communicator with long-standing client relationships across sectors including tech, gaming, HR and healthcare, Stephenson joins from Freeman […]

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Ingenuity London appoints Natalie Shaw

Ingenuity London today announces the appointment of Natalie Shaw as Brand Director. Joining Ingenuity’s growing team, Shaw brings with her significant experience in the media space following nearly a decade at Mindshare where she held several positions, most recently Global Head of New Business where she led the global new business team through a period […]

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AnyBrand’s virus blocking mask technology gives extra confidence to events and venues

As communities search for ways to return to business, AnyBrand has introduced a treated, fully brandable, face covering, using technology proven 20 times more effective against COVID-19. AnyBrand offers organisations the opportunity to associate their brand with keeping people safe and helping get companies and events back to business. When hotel entrepreneurs Colin Graham and Rob Morgan went in search of ways to keep their hotels […]

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iMP samples cool fragrance for So…?

Wrapping their ice cream van in ‘So…?’ branding iMP visited 8 town and city centre locations across the UK in 10 days at the end of August and start of September managing everything from the vehicle, logistics and event spaces to staffing, health and safety and Covid-19 protocols. Locations included Whitby, Manchester, Liverpool, Cardiff and […]

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#LoveChinatown sees lantern update

As part of the #LoveChinatown campaign, Shaftesbury has partnered with the London Chinatown Chinese Association (LCCA) to further revitalise Chinatown London as it welcomes back visitors. The bold multi-coloured lanterns replace the red lanterns that have been hanging for over 40 years. The new rows of special multi-coloured lanterns are a nod to the rainbow of hope thanking the amazing work of NHS staff and keyworkers throughout the pandemic.  As people […]

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Upfest announces its next virtual and real festivals

Street art fans from around the world will be virtually welcomed to Upfest this year. ‘Virtually Upfest’ is an online version of the world-famous street art festival and will take place this month between 25th-27th September. Working in collaboration with virtual reality studio, ZubrVR and with the help of Arts Council England’s emergency response funding, […]

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CACI assesses current movement of people around London

Research by CACI, the consumer and location intelligence specialist, has highlighted the full extent of the disparity between central London and the rest of the capital as the UK gets to grips with the ‘rule of six’. Since the lockdown was lifted on June 15, CACI, in partnership with Location Sciences, has been tracking how consumers […]

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Etihad Airways signs partnership with MCI

Etihad Destination & Leisure Management and MCI Middle East, today announced a partnership agreement, to offer special rate MICE packages for programmes serviced by MCI in Abu Dhabi throughout 2021 and 2022. Through this partnership, Etihad Airways becomes the official airline for all MICE groups coming into Abu Dhabi or events taking place internationally where […]

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Imagination creates virtual platform for Ford of Europe

Imagination has been working on an exciting new initiative for Ford of Europe which broke on 2nd September, a brand new platform named Ford Horizon which will be the home for the automotive giant’s virtual experiences and events. Ford Horizon is a bespoke platform with single sign-on functionality that takes the audience away from the […]

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Camden Market set for Curzon pop-up cinema

LabTech, owner of Camden Market, has signed a partnership with independent cinema group, Curzon, for a pop-up cinema that will be hosted in the market’s North Yard from 16 September for two weeks. Curzon will operate its exclusive open-air cinema seven days a week, with a capacity for 150 people. The Camden x Curzon partnership […]

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Zippo partners product and pop-up with London Mural Festival

Zippo has collaborated with globally renowned urban contemporary artist D*Face, to create a 7 x 11 meter mural, as part of its partnership with the inaugural London Mural Festival, in celebration of the launch of its latest design innovation, the new 540 Color decoration process.  At the cutting edge of creativity and artistic innovation, Street […]

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Industry body isla emerges with experience event agency support

Twelve of the leading event agencies have put their support behind the creation of isla, a new industry organisation that will support businesses to implement consistent standards of environmental impact, measurement and management of events.  isla has outlined its core objective of ‘accelerating the event industry’s transition to a sustainable future’ with the collaboration between […]

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Samsung brings Colours of the Carnival to digital life

The vibrant colours of Notting Hill Carnival descended on London’s Piccadilly Circus as an exclusive preview of the weekend’s first virtual event played out on the UK’s biggest digital screen. A troupe of Caribbean soca dancers dressed head to toe in Carnival costume started the live countdown down on the big screen ahead of the […]

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Compare.bet tallies up the most Instagrammed European football club shirts

Football shirts are an integral part of the sport as they allow fans to visually and physically support their football club. This is evident by the huge number of individuals flaunting their team’s shirt during match days, in pubs and on social media. The Most Instagrammed Football Shirts Rank Football Club  No. of Hashtags (#) […]

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Chiquita’s bold banana bus branding rolls on for sixth year

Chiquita is excited to return to the streets of London to promote its key message of fun and healthy living with a visually vibrant campaign that will be featured on London’s iconic double decker buses running through key central transportation routes throughout the city. In its sixth year of running the London campaign typically aimed […]

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Ingenuity announces further content for its virtual wellbeing event

Ingenuity London has revealed  further details about the line-up for its Health and Wellbeing event on the 10th-11th September.   Brands that use health and wellbeing in their marketing comms will get to meet and discuss their key challenges with leading agencies, as well as hear exclusive thought leadership from industry champions. Speakers at the event […]

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Pernod Ricard UK chooses McCurrach as field sales partner

McCurrach is pleased to announce that Pernod Ricard UK has selected them as its new field sales partner in grocery and convenience. In Grocery, Pernod Ricard UK will deploy a mixture of agile resources throughout the year, utilising McCurrach’s EPOS analytics tool, DART, to operate data led campaigns. In Convenience, they will create a brand-new permanent team, which will cover 1,800 stores. Furthermore, Pernod Ricard UK will be a full category partner for McCurrach’s MyStore+ app, joining current partners to provide category advice and offers […]

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Peloton heads into Hammerson’s Bullring

Hammerson is pleased to announce that its flagship destination Bullring is welcoming two new brands to its line-up. Internationally renowned luxury life and style brand Kate Spade New York launched its new store at the destination on 14 August, while global interactive fitness platform Peloton will be opening its first West Midlands showroom later this month. Global […]

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iMP take to the streets with Daioni

iMP have been tasked by organic dairy brand Daioni to create a product sampling campaign in London for their new iced coffee range. Launched into Whole Foods, Holland & Barrett and other retailers before the Covid-19 pandemic hit, it’s the first and only organic Fairtrade iced coffee in the UK. With increased Covid-19 restrictions around […]

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Fulfil commences nationwide sampling tour with Link Communication

Link Communication has announced successful completion of the first few dates of its Fulfil Summer Sampling Roadshow (https://fulfilnutrition.com/), which sees the first use of the agency’s new range of ‘Safe Sampling Equipment’. The campaign is taking place across busy suburban retail areas and popular urban area parks. The team are equipped with a very funky sampling […]

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Cityzen sponsorship activation starts for Cadbury and Man City

Cadbury is continuing to raise awareness of worthy causes and struggling businesses through its new global partnership with Manchester City. The focus of the collaboration will initially celebrate worthy causes, individuals and businesses who have gone above and beyond during the pandemic to help those around them and deserve recognition. Each month, Cadbury will work […]

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Liveforce gets set for industry tracker reports

In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gave a voice to the event and promo staffing industry. Following a survey sent to over 6,000 event professionals, the report measured the business impact of coronavirus, […]

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Samsung, Blue Square and Sunshine Baby Bank donate tablets to GOSH

A donation of new Samsung tablets was made to Great Ormond Street Hospital Children’s Charity (GOSH Charity) by field marketing and brand experience agency Blue Square and a new charity called the Sunshine Baby Bank. These tablets will help children in the hospital’s care to maintain vital contact with friends and family during the COVID-19 […]

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The experiential sector joins the #wemakeevents red alert

A red alert was signalled to the government from across the events industry yesterday as venues lit up in red, event staff and brand ambassadors dressed in red, event production crews marched in the street with event equipment and casing and furloughed and out of work performers and managers signalled their anxiety and unity with […]

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Imagination reimagines the hybrid press experience for Samsung

Global experience agency Imagination has created an extraordinary hybrid event with new client Samsung. Journalists will be familiar with typical pre-briefings, where information is shared ahead of a consumer product launch. For the media, they ensure crucial hands-on time with the device and the opportunity to take distinctive press shots. Due to the highly secure […]

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Showforce returns to work The Event Safety Shop guidance

With government guidance now emerging for the events industry and companies beginning to return to site, Showforce has partnered with industry safety specialist The Event Safety Shop (tess) to develop Covid-19 protocols and risk assessments specifically for the crewing business. The new working practises have been written in-conjunction with Showforce’s NEBOSH qualified health, safety and […]

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CACI releases retail lease model to aid the sector

CACI, the consumer and location intelligence specialist, has launched a data driven, objective model to help landlords and retailers agree new commercial lease terms.  In recognition of the breakdown of the traditional leasing and valuation model and the opposing positions adopted in the industry as a result of coronavirus and the government’s response, CACI is […]

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Vype sampling in London with N2O completes seven weeks of activity

N2O’s Brand Ambassadors hit the streets of London for a 7-week guerilla sampling campaign to help adult smokers, vapers and nicotine users discover Vype, an alternative nicotine product which now offers a range of mint vaping flavours. The rain was no obstacle, as Londoners were happy to engage with N2O’s COVID-secure activity. 

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Williams Racing partners with Umbro

Williams Racing is pleased to announce a new long-term partnership with Umbro UK. The English sports brand will be the Official Technical Kit Supplier from the start of the 2021 season, when the double-diamond of Umbro will be worn by the team. This announcement comes ahead of the 70th Anniversary Grand Prix at Silverstone this […]

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BMWi and TRO combine for convoy campaign

BMWi has taken over Berlin with help from brand experience agency TRO as 6 races conclude the Formula E season at the German capitol’s old Tempelhof airport. The central park location is seeing 3 x double header e-Prix from 5th-13th August (6 races in total). Regarded as a home Grand Prix by team BMWi Andretti […]

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The Natural History Museum hosts live streaming music concert

Last week, the Natural History Museum’s Venue Hire business held its very first live streaming music concert, a step forward in the venue’s adaptation to COVID-19 safety measures in the era of social distancing. The concert, ‘Some Summer Night’, performed by Irish pop sensation Dermot Kennedy and joined by his friend and Emmy nominated actor […]

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N2O takes Pride in store with Unilever brands at Superdrug

Pride festivals may have been cancelled this year, but N2O has still been brand active as a experience creator on behalf of Unilever and Pride, via a retail experience at Superdrug. This Superdrug store takeover (see video) showcased Unilever brands Lynx, Closeup, Simple & Vaseline. Beginning with an eye-catching window display, customers followed the rainbow path through […]

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2LK launches NavigatAR to give event attendees social space confidence

In the wake of COVID-19, global brand experience and design consultancy 2LK’s internal R&D team has developed NavigatAR, the COVID-proof intelligent wayfinding system that monitors, informs and protects people as they navigate through commercial and cultural experiential spaces spaces such as event and exhibition venues, as well as shopping centres, grocery stores, retailers, banks, museums and leisure destinations. NavigatAR supports […]

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Cadbury supports community businesses by sharing out advertising opportunities

Notts County have announced an agreement with Cadbury which will see the club’s official travel partners, Sharpes of Nottingham, become shirt sponsors for Sunday’s play-off final and for the next two seasons. Cadbury has donated the advertising opportunities from the partnership to Sharpes, one of many Nottingham-based businesses severely affected by the Covid-19 pandemic. Sharpes […]

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Huawei follows up Experience store launches with MateBook marketing spend

Huawei, the leading global technology company, has today announced more than £10M in marketing investment for its MateBook laptop range in the UK. The investment comes as Huawei continues its rapid growth in sales for its ecosystem of devices, with its laptop business in particular achieving more than 120% year-on-year growth globally. Anson Zhang, Managing […]

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Mondelez tests packaging and merchandising impact with VR

Multinational snacks and beverage company Mondelēz International partnered with NextGen insights agency Join the Dots I InSites Consulting and leading virtual reality (VR) market research platform provider Gorilla in the room, to understand the extent to which shelf-ready packaging and merchandising impacts shopper behaviours at in-store fixtures. The key challenge in this study was to […]

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Extreme E off road race series announces talks with Fisker

Extreme E, the new electric off-road motor racing championship, is pleased to reveal that it is in advanced talks with Fisker Inc. – creator of the sustainable electric vehicles and advanced mobility solutions – on a series partnership and potential works team entrance. Extreme E, starting early 2021, is a radical new racing series which will […]

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BetVictor assesses Twitter sentiment for refs

Mike Dean is the most talked about referee this season, averaging 278 pots per game 70% of those posts are negative, with one in five showing signs of anger 91% of posts about Chris Kavanagh are negative, the highest of any referee Michael Oliver fares among the best with 43% of posts positive towards him […]

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The Scout Association teams up with Flavor to offer healthy sampling

The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling Agency to curate a Seasonal Partnership Program as part of their Healthy Eating and Camping initiatives. The program will work with both food and drink brands who want  to engage with […]

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4C assesses Liverpool FC’s Trophy Lift impact on social media

As the Premier League reaches its finale behind closed doors, with Liverpool FC playing their last match at home and lifting the trophy on Wednesday, data science and marketing technology company 4C have unveiled the big brand winners seeking to capture the attention of fans on social media and capitalise on the return to sports: […]

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WSCorp sets out its ambitions in entertainment and live events

WSCorp is the group specialized in live entertainment, creation of large shows and global events with a turnover of € 105 million in 2019. The turnover forecast for 2020 was € 150 million, with the aim of redoubling in 3 years. Today, because of COVID, 50% of the projects planned for 2020 have been postponed […]

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Freshers set for Digital Welcome via Raptor

Brands need not miss out on the most important opportunity to connect with university students as Freshers’ Week 2020 is being digitised for the first time.  ‘The Digital Welcome’, developed by student marketing agency Raptor, offers innovative and exciting opportunities for brands to still get in front of the elusive student audience as the coronavirus […]

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Nivea Men celebrates Liverpool win with Boom mural

Nivea Men, the official men’s grooming partner to Liverpool FC, has unveiled a giant mural in Liverpool city centre to celebrate its long-standing partnership with the team and to congratulate it on its League championship win. Devised by Carat UK and Posterscope together with Mural Republic, the striking mural features a hyper-real recreation of a […]

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Cassette launches virtual experiences platform

Cassette has launched an innovative platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and interact. Drawing on expertise from Experiential Marketing, Cassette’s platform takes an experience first approach offering the ability to replicate live engagements from product demonstrations, to gamification, face to face communication, […]

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Matt Le Tissier delivers Domino’s to Saints Foundation stars

Club legend Matt Le Tissier was on hand to deliver Domino’s pizza to workers as a thank you for their efforts over the last three months, during which time Saints Foundation have been actively supporting the local community. Jess Hulbert, Health Projects Co-ordinator, received a pizza delivered by the former Saints star for her work […]

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Nikon announced as official partner of Photo London 2020

● The sixth edition of Photo London will take place at the historic Gray’s Inn Gardens in central London, from 7–11 October 2020 ● Nikon will sponsor Photo London 2020, becoming an official partner of the Fair and its online Academy ● Sponsorship deal brokered by Photo London’s agency Reg&Co Ltd Nikon, the leading innovative […]

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Airspeeder makes new appointments ahead of Grand Prix season start

Alauda, the performance electric flying car company and its racing series, Airspeeder is delighted to announce key senior level expansion. The growth, following a significant round of VC investment places the rapidly developing electric flying car racing series on a third continent, with the introduction of a Partnerships function in the United States and the […]

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Wavelength sets up clifftop cinema and live music drive in season

The team behind Europe’s original surf publication, Wavelength has just announced the summer’s line-up of cult classic movies set to screen from atop the clifftop at Watergate Bay, Cornwall. The cinematic summer schedule includes some of cinema’s best movies, both contemporary and those that have stood the test of time, delivering a heady dose of […]

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Ingenuity announces virtual event series

Following the success of its Virtual Connect sessions throughout lockdown, Ingenuity London, the UK’s leading new business consultancy, today announces the launch of its autumn series of new business events – this time with a virtual bang. The new virtual series is modelled on Ingenuity’s festival-style Connect event, which debuted last year. The two-day sessions […]

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CSM Live delivers seat dressing programme for the Premier League

CSM Live, the live experience team of integrated marketing agency CSM Sport and Entertainment, was recently appointed by the Premier League to deliver the seat dressing programme for the restart of the 2019/2020 season.  Working closely with the Premier League and Premier League clubs, the agency has been planning, producing and installing large-scale seat covering across […]

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Igloo Vision launches Immersive Media Player

Igloo Vision has launched the Igloo Immersive Media Player (IMP), a brand-new product that enables any organisation to transform any room or office space into an immersive workspace. This new innovation packages all of Igloo’s powerful Shared VR technology into a sleek, sophisticated, standalone unit. It is ideal for customers who want to use Igloo’s […]

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The PGA enters new partnership with Coca-Cola European Partners

The PGA is delighted to announce a new partnership with Coca-Cola European Partners who will become the Association’s preferred soft drinks provider. As part the agreement, Coca Cola European Partners will also become the official sponsor of the PGA Assistants’ Championship – one of the most popular events on the PGA tournament calendar. Coca Cola […]

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CSM Live extends its work in cricket with ECB Test Series support

CSM Live, the live experience team of agency CSM Sport and Entertainment, has been appointed by the England and Wales Cricket Board to help the governing body formulate a bio-secure return to cricket. Working closely with the ECB as England prepares for its Test series against the West Indies, the agency has helped to design […]

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Outsourced Events announces DigitalAssist

Outsourced Events has announced the launch of their new service DigitalAssist – the support team for virtual events and webinars. The service has been created in response to numerous client requests and enquiries. Alexandra Sibley, Commercial Director at Outsourced Events said, “In these unprecedented times, when all in-person events have either been cancelled or postponed due […]

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Up at the O2 readies to reopen

Up at The O2 has announced it will officially reopen its doors on 4 July offering a more intimate and memorable experience than ever before and with enhanced health and safety measures in place. In line with social distancing guidelines, each climb has been reduced to less than half the capacity previously in place (from […]

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iWalkers bought ahead of Qatar’s World Cup Finals

iWalkers, the digital roaming media device developed by Scottish technology company NomadiX Media, could play a vital safety and security role at 2022’s football World Cup Finals following the initial sale of a number of units to Qatari security services business, 3S. The iWalkers system uses facial feature detection to collect a range of data […]

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Xquisite brings brand experience to Ned club member’s doors

Xquisite Productions has been appointed by Ned’s Club, a private members club in The Ned, to create a mobile activation to reach its members whilst the building was closed. It was key to the brief to embrace The Ned’s 1920’s look and feel. Xquisite designed and modified a Citroen H Van and turned it into a […]

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EcoEvents rebrands to become Syntiro Associates

Specialist sustainability consultancy EcoEvents has rebranded to become Syntiro Associates in a move that reflects the consultancy’s evolution over the last two decades. Since its conception in 1997, the consultancy has specialised in transforming the way that creative agencies integrate sustainability practices across their businesses and has worked with many world leading creative organisations including […]

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Henry Moffett joins HeyHuman

Creative agency HeyHuman has announced the hire of Henry Moffett as business director. He will report directly to Neil Davidson and Liz Richardon, agency CEO and managing director/partner respectively. Moffett will drive business growth and awareness of HeyHuman’s in-house neuroscience testing, HeyLab; and its on-site creative capability, HeyStudio. This will all be in close collaboration […]

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Gunna hires performers for #battlethebland content creation and awareness

As lockdown measures continue to ease this week and zoos, safari parks and open-air cinemas start to reopen, GUNNA Drinks has launched their new campaign to #BattleTheBland – with their animal mascots visiting a few London landmarks. Famous for their “uncompromisingly good craft soft drinks”, GUNNA is creating a group of mascots to help their […]

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centre:mk celebrates its socially distanced footfall since reopening

centre:mk, one of the UK’s top 10 shopping centres, on Monday reunited shoppers with their favourite brands as over 80 stores re-opened including Primark, Next and TK Maxx. Consumers across the country flocked to the shops, and average transaction values at centre:mk were four times higher than pre-covid levels, as footfall soared on the first day […]

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SimpleUsability survey shows shopper behaviour changes

Anxious, nervous and stressed. Just some of the feelings associated with non-essential shops opening up this week, according to a new survey.  1,452 UK residents were asked their thoughts on the easing of lockdown, online shopping habits, reopening of high street stores and how they expect to shop in the future. 72% say lockdown has changed […]

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Disinfect Group partners with beMatrix to roll our sanitisation tunnels

Disinfect Group, the manufacturer of safe entry point solutions for large scale expo venues, museums, sports venues, music venues, airports and theme parks, announced today their partnership with beMatrix, the world’s leading manufacturer of modular building systems to be their official frame supplier for Disinfect Group’s sanitisation tunnels. Disinfect Group specialises in tailor made safety […]

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John Deere hosts hybrid event with OneBigStar

Leading farming showcase Cereals should have been taking place in Duxford this week. However, due to the ongoing Coronavirus pandemic, it has been unable to go ahead in its physical form this year. Instead, the event’s organiser Comexposium is holding virtual event Cereals LIVE 2020 with a programme that covers all the key demonstrations, exhibitors […]

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MKTG gets set for adversity webinar

MKTG had announced a brand webinar to be held on Thursday 11th June, 10am-11am. Called, The Pivot Panel: Re-evaluating your brand values in times of adversity the webinar’s aim is to discus what brands are doing and could be doing in order to re-evaluate and refine their values and pivot their businesses to support our communities in […]

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F1 outlines return to action plan

Pat Symonds, F1’s Chief Technical Officer has outlined the raft of measures that will get elite motor racing back on track in Austria next month. Speaking exclusively to Engage, the new skills platform from Enginuity – supporting UK engineers, he said fans need to understand that everyone won’t be two metres apart. “There are aspects […]

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Aardman evolves Shaun the Sheep with digital partners

Aardman, the multi Academy Award® and BAFTA ®-winning studio has announced the evolution of its licensing programme with new digital partners for Shaun the Sheep. Following up on the critical success of A Shaun the Sheep Movie: Farmageddon, the brand continues to flourish with episodes broadcast in 170 territories worldwide, and the launch of its […]

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Icon Outlet at the O2 plans reopening on 15 June

Icon Outlet at The O2 has announced it will reopen its doors at The O2 on Monday 15 June. The re-opening of Icon Outlet is part of a phased re-opening approach for the world’s most popular music, entertainment and leisure venue. Spread out across two spacious levels, Icon Outlet’s fashion and lifestyle brands will open […]

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Kids Run Free, Guinness World Records and FMBE team up behind triple treadmill record bid

Follow the attempt live: https://www.facebook.com/adamtangoholland Kids Run Free ambassador Adam ‘Tango’ Holland has received the green light from Guinness World Records to attempt to become the fastest man in history to complete a half marathon, full marathon and 50km on a treadmill when he takes up the challenge on Saturday, May 30, at 9am. The virtual […]

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National BBQ Week gets set for online experience

National BBQ week, which previously saw sampling at grocery has morphed into a shared online and media experience. Starting on the Spring Bank Holiday, National BBQ Week will run until 31st May, starting with an event called  “BARBI for BRITAIN” on Monday 25th May 2020. The National BBQ Week team is encouraging families, couples and […]

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Monaco Grand Prix weekend sees an online event and auction for Starlight

The Monaco Grand Prix is unable to go ahead this year, but it is happening virtually with drivers and other sports stars taking on the virtual Monaco circuit viewable on Sky Sports this Sunday. To celebrate, virtual race host Natalie Pinkham and friends in the F1 community are coming together to support a special auction […]

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Jodie Kidd hosts The Chubb Interviews

Interview 2, released today features Jodie Kidd in conversation with Derek Bell, MBE, the 5  x Le Mans winner Chubb has today launched ‘The Chubb Interviews’ podcast – a classic car-focused monthly show hosted by model, presenter and racing driver, Jodie Kidd. Co-hosted each month by a motoring expert, The Chubb Interviews will meet the […]

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DM Trust triples its home learning fund for IDM courses

The ‘DM Trust Home Learning Fund’ has been tripled to satisfy extraordinary demand for home learning – it will now deliver £600k of fully funded training to over 400 furloughed employees and those made redundant due to the coronavirus. People from 13 different industry sectors will benefit from the initiative. Spearheaded by the DM Trust, […]

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CACI identifies consumer behaviour changes

CACI, the consumer and location intelligence specialist, has identified ten ways in which consumer outlook and behaviour has changed as a consequence of Covid-19 and the lockdown.  According to the findings, there have been significant step changes across every aspect of the British consumer’s life with a new ‘safety-first consumer’ mindset emerging: Working circumstances have […]

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Elevate Staffing gets set for mental health Webinar

Event date: Tuesday 19th May at 5PM Elevate Staffing is set to follow up its global staff survey with a Webinar discussing mental health. Carina Filek, global COO, Elevate shared the event reasoning with FMBE. “As a global agency, we have witnessed the worldwide impact of COVID-19 on the events industry first-hand. Our field talent […]

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Mainstage Festivals enlists Full Fat to promote drive in cinema experience

Full Fat, the creative communications agency, has been appointed to manage the PR for @TheDriveIn – a drive-in cinema experience that will launch across the country from July. @TheDriveIn will run for 12 weeks across 11 UK cities, inviting consumers to pull up in their cars to enjoy a whole host of drive in experiences, […]

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Strata donates exhibition kit for NHS campaign

Strata Creative Communications has delivered 40 metres of beMatrix exhibition kit as infrastructure to help create ‘NASA Style facility’ at the Oxfordshire base of SaultetheNHS.org, which aims to serve one million meals to the NHS frontline in three months. Strata has donated branded walls to create structure in the vast warehouse, and since mid-April has […]

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Umbro and Bristol Sport sign kit deal

Umbro and Bristol Sport are delighted to confirm a new long-term partnership that will see the English sports brand become Bristol Bears’ Official Technical Kit Partner. The Partnership between Umbro and Bristol Bears starts on the 1st July 2020, with the English sports brand providing match day kit, training kit and off field wear for […]

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CACI reveals new long term consumer trends

CACI, the consumer and location intelligence specialist, has identified five key trends revealing how consumer behaviour is likely to change as the government prepares to announce its recovery roadmap.  According to CACI’s latest research, consumers have jumped forward five years in two weeks, creating a turning point likely to change consumer behaviour forever. As the […]

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Most Users of a Virtual Pub set as a Guinness World Record

Crowdfunder (UK) has achieved the official Guinness World Records™ (GWR) title for the Most users to visit a virtual pub.  The charity initiative, which took place on 1st May, raised a total of £32,000 to support the National Emergencies Trust Coronavirus Appeal, whilst supporting local pubs who have been financially impacted by the COVID-19 pandemic.   Members of the public were invited to be part of a comedy filled quiz night which was hosted by ‘landlady’ and double Chortle winner, Kiri Pritchard-Mclean.  Kiri was joined by some of the biggest names in UK comedy including […]

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2Heads launches VX LAB

2Heads, a leading independent experiential brand marketing agency, announces the launch of its ‘VX LAB’ virtual experience workshop initiative with the aim of partnering brands in the discussion, analysis and debate of the future of the events and experiential marketing industry. The sessions, moderated by ECD Jordan Waid and Global MD Craig Wildman, have the […]

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Agency Unknown adapts its entertainment for Zoom

  Musical Bingo and Gospeloke creator’s Agency Unknown are fastly adapting their shows to fit with the current climate, offering punters the opportunity to party, sing and quiz all from the comfort of their homes whilst raising money for charity at the same time. For over a decade Agency Unknown, currently operating as Happy Unknown […]

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England Rugby and Umbro make kit partnership announcement

England Rugby and Umbro have today announced a new four-year partnership. The English sports brand will be the Official Technical Kit Partner from 1st September 2020, when the iconic double-diamond of Umbro will be worn by the England Men’s teams, Red Roses, Sevens and age grade teams. Umbro will provide the team’s match kit, training […]

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The Software Farm gets set to launch Sintuitive to help businesses and retailers control occupancy levels

The Software Farm, UK leaders in big data management and tracking technologies, are to start installing Sintuitive, an  automated occupancy control solution for UK businesses, from 19 May. Sintuitive is a fast tracked software solution that allows businesses to operate within the social distancing guidelines by the realtime counting of footfall in and out of […]

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REL Field Marketing and Powerforce head up the charts with Great Place to Work

Core events business, London Marathon Events also gained Great Place To Work certification  The Great Place to Work (GPTW) certification scheme has announced its 2020 rankings this week. It is the 20th anniversary year for Great Place to Work. Companies listed in the rankings are across all industries and scale of company with separate league […]

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Dee Set acquires Tactical Solutions

Midlands based retail services provider Dee Set has added one of the UK’s leading field marketing agencies to their portfolio. Headquartered in Staffordshire and with a 3,500-strong workforce, Dee Set is a £125m turnover group supporting retailers and brands to drive sales and efficiencies through their range of services. Established in 2001, Tactical Solutions work […]

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SpaceandPeople launches Revive Retail and Revive Activate

SpaceandPeople, the commercialisation and short-term space specialist, has today announced that it is launching a new product, Revive, aimed at supporting property companies whilst they reopen their venues. Revive offers the provision of pop-up retailers and events into prime empty shop units and vacant space within partner venues. The Revive Retail offering will provide a […]

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Institute of Data and Marketing and DM Trust create £200K Learning Fund for furloughed and redundant UK based marketers

Today the Institute of Data & Marketing (IDM) and DM Trust can announce the launch of the ‘DM Trust Home Learning Fund’. The new initiative will offer UK-based employees who have been placed on furlough or made redundant access to fully funded training and professional qualifications. The DM Trust, a charitable organisation that provides funding […]

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FMBE Awards Open to Entry

The 2020 FMBE Awards are now open for entry, with essential differences that reflect the COVID-19 hiatus. The essential differences are as follows. Core categories A-S are open. If your work was completed before March 2020 you have until July 14th to enter it. If your work is delayed/postponed or ongoing through the crisis then […]

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Liverpool ONE takes initiatives online

Liverpool ONE has launched a programme of family-orientated online initiatives to help the community stay entertained during lockdown.  Responding to research showing that having a focus and interest enhances overall mood and gives an improved sense of well-being, Liverpool ONE has created a series of virtual experiences that can be enjoyed via social media. The […]

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London Fashion Week make flexible progress digitally

British Fashion Council (BFC) today announces that for the next twelve months all London Fashion Weeks will merge womenswear and menswear into one gender neutral platform, to allow designers greater flexibility. For this June, London Fashion Week, will take a new form, as a digital-only platform in light of the current environment, and will run […]

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The O2 arena set for NHS training

The O2 is proud to be announcing today that in order to help support the NHS with their preparation for the large number of additional staff needed in the effort to tackle COVID-19, The O2 arena has been made available as an NHS training facility, operating from 12th April – 29th June 2020. The staff […]

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Stress Matters Launches Event Industry Support Line

A free, dedicated support line for the events industry has been launched today by Stress Matters to give everyone access to trained Mental Health First Aiders (MHFA) and offer practical support, information and signposting to other services. The Stress Matters Support Line will be open from 8am to 8pm and can be accessed by texting […]

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Coleman joins The Fifth

The Fifth, a full-service influencer marketing and talent agency backed by News UK, today announces the appointment of Sam Coleman as Commercial Director. In the newly created role, Sam will lead the day-to-day commercial strategy and sales operations, as well as client services business for the rapidly expanding agency. His appointment follows the launch of […]

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Bench Events sets up virtual conference Hospitality Tomorrow

Bench Events, the leading organiser of conferences and forums for the hotel, aviation and restaurant sector is organising a complete live conference experience on the internet to bring together industry leaders to discuss the unprecedented economic circumstances caused by the COVID-19 outbreak and what the industry can do collectively to rebuild confidence. The virtual conference […]

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Liverpool One joins forces with The Book Fairies

Liverpool ONE, managed by Grosvenor Europe, celebrated the world’s biggest celebration of books and reading for pleasure, World Book Day, by filling the streets of the destination with hundreds of free novels. In collaboration with the local book organisation, The Book Fairies, Liverpool ONE encouraged visitors to discover a new story or pick up their […]

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