News

Green and Black’s brings decadence to the nation in new experiential campaign

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]

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Arena UK & Europe appoints Jonathan Hills as head of structures

Jonathan Hills has moved to the UK following six successful years with Arena Middle East & Asia to become Head of Structures and Ice, effective 18thSeptember 2018.  He has 20 years’ experience in the events and temporary structures sector spanning across four continents delivering prestigious special projects and overlay. Jonathan has been an integral part […]

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Levi Roots addresses retailers at Meadowhall

Award-winning entrepreneur and celebrity chef, Levi Roots, addressed retailers and local businesses on 17 September at Meadowhall, as part of Welcome to Yorkshire’s ‘Start up to International Brand’ Retail Masterclass. Several leading brands, including Topshop, Fula Flavour and Lottie Shaw’s, attended the event, hosted by Meadowhall to hear from Dragon’s Den entrepreneur, Levi Roots, famous […]

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TBWA\London celebrates smashing women with Harvey Nichols

Eschewing traditional TV and press executions in favour of a sustained campaign of strategic activations designed to increase footfall, the new positioning zeroes in on fashion’s ability to empower women through expressing individuality and enabling possibilities. After kicking off in early September with a high-profile month long rebrand from Harvey Nichols to Holly Nichols, the […]

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NCS Trust seeks partners to support recruitment to the NCS programme from summer 2020

Organisations with field sales & marketing and brand experience are invited to bid for opportunity to change countless lives as part of a new strategy to attract more young people to participate in the NCS programme Procurement process begins September 2018 with contracts awarded in 2019 for delivery from 2020 Contracts available in London, the […]

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INVNT appoints director of PR and marketing

INVNT, a global live brand storytelling agency, announces the continued expansion of its team with the appointment of Brea Carter to the newly created role of director of PR and marketing. Based out of INVNT’s Sydney office, which was launched in April this year, Carter will be responsible for leading the company’s PR and marketing […]

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intu and ADI introduce play as you shop video games to Revo 2018

New technology that lets people compete in giant video games whilst they shop is being showcased by shopping centre owner intu and big screen specialists ADI this week. Attendees of retail property conference Revo will be able to take part in a series of multiplayer games running on ADI’s massive 150 sq m 4K screen […]

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Promohire delivers Ted Baker ‘Botanical Taxi’

Promohire were challenged to transfer Ted Baker latest womenswear collection theme into a promotional vehicle to support the brand’s launch experiential activity. ‘Ted’s Botanical Taxi’ has so far toured select UK stores in Liverpool, Sheffield, Oxford and London. Two more dates are planned for the UK before the campaign travels to Europe. The exterior wrap […]

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Paskett PR scoops Marketing Campaign of the Year

Derby-based Paskett Public Relations has won ‘Marketing Campaign of the Year’ at the East Midlands Chamber Business Awards 2018, after playing an integral role in promoting the record-breaking gold medal-winning garden for Hillier Nurseries at the RHS Chelsea Flower Show. Paskett Public Relations created the Memory Tree campaign, which formed part of Hillier’s exhibit, to […]

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CJ Retail Solutions welcomes new field marketing business unit director

Seasoned field marketing expert, Dan Mayer, has joined leading retail display installation expert, CJ Retail Solutions, as its new field marketing business unit director. Bringing a wealth of knowledge to the role, Dan has worked on many strategic field teams in a range of sectors including food, technology, groceries, traditional high streets and retail parks. […]

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M&C Saatchi appoints new Group HR Director

M&C Saatchi is delighted to announce the appointment of Emily Hawkins as Group HR Director, starting in September 2018. Emily joins from Conde Nast Publishing where she held the post of senior HR business partner and head of employee engagement for four years. Prior to that Emily held senior positions at Hugo Boss UK & […]

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GottaBe! Marketing launches office in London

GottaBe!, an independent marketing agency specialising in field, experiential and ethnic marketing, has launched an office in Central London. Thanks to continued growth and a number of new City based clients, the agency decided to pick London as their second home in the UK.  Tomasz Dyl, managing director of GottaBe! Marketing comments: As we continue to […]

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Shoclef launches new type of virtual marketplace

Shoclef Inc. has  announced the international launch of Shoclef, the mobile app that is aimed to transform and redefine the status quo approach to consumerism. Shoclef users are given access to more than 150,000 cities worldwide to sell or buy products and services, showcase their talents live, and earn money, all in real-time through livestream. One […]

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McCurrach announces retail and sales partnership with News UK

Field sales experts McCurrach have become News UK’s new sales and support service across its 54,000 strong UK retail estate. News UK own the UK’s biggest selling print newspaper in The Sun, the fastest moving FMCG brand in the market. News UK also publishes The Times and The Sunday Times. As well as working with The Sun […]

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Icon Outlet at the O2 launch date announced as more brands sign

The first phase of Icon Outlet at The O2, the 210,000 sq ft premium urban outlet being developed by AEG and Crosstree Real Estate Partners, will open on Saturday, 20 October 2018 at 10am. Coinciding with the announcement of the opening date, a host of additional brands have signed, including Cheaney Shoes, Hobbs, Phase Eight, […]

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Former managing director of Sony UK David Pearson honoured by the University of Hertfordshire

David Charles Pearson has been awarded an Honorary Doctorate from the University of Hertfordshire in recognition of his significant career in, and contribution to, the marketing industry. Harpenden resident and former managing director of Sony UK, David was awarded an Honorary Doctor of Letters at a ceremony on Friday 7 September, held at St Albans […]

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BD Network spreads the experience for Lurpak Softest

Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]

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Häagen-Dazs trials geo-targeted delivery service in central London

Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies.  The brand trialed the service on Friday, 7 September 2018, offering […]

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Centaur Media partnership sees Market Research Society take up residency at the Festival Of Marketing 2018

Centaur Media, the team behind London’s annual Festival of Marketing, and Market Research Society (MRS) have announced a partnership that will see the two organisations collaborate at this year’s festival – taking place 10-11th October at Tobacco Docks. MRS will run an event, open to their 5,000 strong membership base, on the opening morning of […]

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L.K. Bennett appoints Threepipe to drive further UK Growth

Following a competitive pitch, L.K. Bennett, the British affordable luxury brand, has appointed Threepipe as its sole paid search and SEO agency to deliver further growth for the business. Threepipe will use its audience centric approach combined with LK Bennett’s rich customer data to drive efficiencies and grow the retailer’s loyal base. The partnership will support […]

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FMBE 2018 Agency of the Year shortlists announced

Seven field marketing and seven brand experience agencies have been brought forward by the judges for this year’s Agency of the Year awards. In Field Marketing regular challengers and previous champions Field Sales Solutions, Logobrand, McCurrach and REL Field Marketing and joined by shortlist regulars, PRL Group. The list sees the return of Tactical Solutions […]

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Splio appoints Charles Wells as chief marketing officer

Splio announces the appointment of Charles Wells as chief marketing officer, underlining the group’s objective to develop its digital and international marketing activities. In the near future, Splio will also make additional announcements that reflect a focus on product innovation. “Charles Wells joined us to advance our C2B marketing vision,” says Splio CEO, Mireille Messine. […]

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Starcom appoints Louise Peacocke as managing partner

Starcom announces the appointment of Louise Peacocke as managing partner. Reporting to Hamid Habib, Starcom’s UK managing director, Peacocke will be a key member of the leadership team, where she will be responsible for delivering best-in-class products for the agency, leading senior relationships with top-tier clients and driving overall business growth for clients. Peacocke’s digital […]

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Abercrombie & Fitch opens second UK location at intu Trafford Centre

Abercrombie & Fitch has opened its second UK location at intu Trafford Centre in Greater Manchester. The 5,554 sq. ft. flagship site is one of eight new prototype stores that have been completed since the initial launch of the design in February 2017, and only the second location outside of the US following an opening […]

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Wasserman brings the NFL to life with a Piccadilly Circus takeover

Wasserman, the global partnerships and activation agency, is helping The National Football League take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of NFL […]

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Jaguar partners with Dua Lipa to launch integrated campaign

Jaguar has announced a collaboration with singer-songwriter ,Dua Lipa, to launch an  integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s SUV models, the Epace,F-Pace and all-electric I-PaceE. It kicks off with The Pace: Season One […]

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The Specialist Works appoints new MD following management buyout

Independent international media agency The Specialist Works has appointed Tim Neligan as managing director to lead the next stage of growth following the recent management buyout led by CEO Martin Woolley and COO Parry Jones. Neligan, most recently commercial director APAC & EMEA at Publicis Media’s investment arm APX, will help The Specialist Works develop […]

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2000trees Festival enjoys fully cashless success with PlayPass

2000trees, the latest UK festival to go 100% cashless using RFID technology, has proclaimed the move a great success and credits its new system, provided by PlayPass, with improving the customer experience along with trading efficiency. Festival organiser Andy Rea stated: “2018 has been a momentous year for us with our move to cashless. It […]

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FMBE Awards announces 2018 Shortlist

Shortlists include 3-7 finalists dependent on the judges’ view of strength and depth in the category  Field Marketing Categories   A. SALES CAMPAIGN OF THE YEAR Box Marketing – Pernod Ricard Kellogg – Pringles McCurrach – Heineken REL Field Marketing – Dell REL Field Marketing – Logitech Retail Marketing Group – Panasonic Tactical Solutions – Duracell […]

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Meadowhall unveils giant Heart of Steel

Thousands of Meadowhall visitors are joining fellow fundraisers in engraving names onto a 2.4-metre high steel heart unveiled at the centre in aid of the British Heart Foundation. Created by artist Steve Mehdi, the Heart of Steel is part of the wider Steel Man project, a much anticipated 32-metre high future landmark that will be […]

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Troxy is reborn as the world’s biggest mobile only venue

Troxy has joined forces with DICE to become the world’s biggest mobile-only, and now tout-proof venue. The move to digital will put fans first by implementing DICE’s mobile-only tickets to stop reselling, as well as selling tickets through the night and allowing refunds up to moments before an event starts. The secondary ticketing market continues […]

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Chang Beer and Leicester City sign multi-year partnership

Chang, Thailand’s fastest growing beer, has signed a three-year partnership with Leicester City as the exclusive Beer Partner at the King Power Stadium. Attendees will be able to enjoy award-winning Chang on matchdays from refurbished branded kiosks. Chang produces over 1.5BN litres of beer every year which is globally distributed to 50 countries. Edmond Neo […]

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KineticX partners with smart bench start-up, Strawberry Energy

KineticX, the start-up incubator focused on emerging location technologies in the Out of Home (OOH) space and a division of Kinetic, has announced a strategic partnership with Strawberry Energy, a company at the forefront of the smart cities revolution, developing solar powered, urban furniture for sustainable cities of the future. The partnership will provide brands […]

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Benson’s Agency celebrates 25 years in events industry as it focuses on the future

From providing enthusiastic promotional staff for the meetings, incentive conferences and exhibitions industry to delivering bespoke entertainment, Benson’s Agency has been offering staffing solutions to the industry for 25 years. Working across a diverse portfolio, with a particular focus on motorsports, including the likes of Audi, Renault, Alpine, and Skoda, Benson’s Agency has been adding […]

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London’s first crypto only shop to open for one week in September

  The first shop to accept only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week. Both initiatives are the brainchild of the Reality Gaming Group, which has joined forces with Soho Radio and Jägermeister to give London’s consumers the opportunity to find out how to buy and […]

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Campari Creates returns with art installation

Campari Creates returns, presenting The Mostra – a unique experience that invites guests to step inside a Campari-inspired art installation. Designed by abstract artist Mark McClure, visitors will be immersed in a constantly shifting environment as they explore the installation, whilst enjoying Campari cocktail creations. Running from 18th – 30th September 2018, Campari Creates: The Mostra will be located on Dray […]

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TRO activates at The Big Feastival

Experiential agency TRO worked with Tenderstem and Volvo at this years Big Feastival. Volvo and TRO helped festival-goers curate their own fun with exciting sustainable activities – all completely complimentary. Within the Scandinavian giant tipi tent, people powered their own disco for the ultimate dance party – the more movement the more energy produced. Families […]

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Imagination Academy and Bermondsey Street Bees create “BeeCause” campaign

  Independent global creative agency Imagination has announced the launch of #BeeCause. The campaign aimed to raise awareness of the vital role bees play in human survival and provoke action among Londoners to help save bees via planting. Imagination’s Academy Project was formed to give the industry recruits a chance to design their own concept and deliver […]

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Revlon appoint Jackanory to create activations for Oui Juicy Couture

Revlon have appointed Jackanory to develop and implement engaging experiential activations to drive trial and purchase of Juicy Couture’s brand new fragrance pillar OUI Juicy Couture. Tasked with bringing to life the OUI Juicy Couture concept centred around female empowerment and encouraging women to say Yes to things they believe in, Jackanory have created an […]

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Nails Inc appoints Threepipe to add polish to online sales

Launched by Thea Green MBE, Nails inc is an award winning nail brand famous for catwalk colour, fashion collaborations, innovative special effects and immaculate professional manicures.  With nail bars all over the UK, Nails inc is now the UK’s number one nail bar chain.  Nails Inc’s top team of technicians regularly work with celebrities and […]

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Suttons announces new brand identity

Global logistics supplier, Suttons Group, has updated its brand identity. The new brand is an evolution of the old familiar gold laurel which has been updated with the chevrons replacing the wreath. The double-S is now modern, and the font is a clean and bold sans-serif. The new branding is being applied to all Suttons […]

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Heath & Heather launches second phase of Me to the Power of Tea campaign

Heath & Heather has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains in Morrisons and Ocado as well as strong […]

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Printworks announces Autumn/Winter events

Underlining its credentials as one of Europe’s most talked about cultural destinations, Printworks London has announced a talent-rich Autumn/Winter season. Printworks will host more than 25 events, welcoming the likes of The Black Madonna, Theo Parrish, Bugzy Malone, Bicep, Nina Kraviz, Chromeo and Deadmau5 with more nights and acts to be announced. Printworks opened its 3000 […]

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Dead Man’s Fingers spiced rum creates SkullCuts pop-up barbershop

To launch their new Cornish spiced rum in London, Dead Man’s Fingers is creating ‘SkullCuts’, a unisex barbershop specialising  in ‘close to the bone’ styles and scalp treatments. Contrary to traditional barbers, who focus solely on hair, SkullCuts is designed to give both men and women the confidence to show off more of their craniums. […]

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Provision Events serves fan experience at Rogers Cup

As Rafael Nadal served up a feast of fantastic tennis to take his 80th career title this week, Provision Events made sure that tennis fans at the ATP World Tour Rogers Cup could enjoy their moment in the spotlight off the court, while Rafa enjoyed his on it. PVE provided a specially designed ‘Speed of Serve […]

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The Specialist Works in management buyout

  Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of the full-service brand response agency transferring to Woolley, Jones and their leadership team after buying out founder Jim Lewcock and family for an undisclosed sum. Their first act […]

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Lush and Change Please open #carrythecup pop-up coffee shop

Open for four weeks from Tuesday 14th August, the #carrythecup pop-up is a vegan coffee shop with an agenda. Located in the Lush Soho Studio on Beak Street, Lush in collaboration with Change Please will be offering free coffee, iced coffee or tea to anyone that comes in with a re-usable cup. With the launch of the pop-up, Lush hope […]

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GMR Marketing strengthens strategy group

GMR Marketing has announced that it is strengthening its strategy group with the addition of two new hires: Barbara Carpenter, head of research, and Alla Dragoun, strategic planning director. “At GMR, we are bridging the divide between insight, foresight and action and adeptly moving between fast culture and slow culture—megatrends, macro trends and micro trends,” […]

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Deliveroo recreates Lunch Atop A Skyscraper in London

Deliveroo is inviting Londoners to help recreate one of the most iconic images of the 20thCentury; Lunch Atop a Skyscraper, taken at 30 Rockefeller Plaza, during the construction of the Rockefeller Center in New York City, 1932. The brand, as part of its Summer campaign, is going to transform the photograph into the ultimate dining experience. […]

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Next opens giant West Midlands store at intu Merry Hill

Next has opened one of its biggest stores in the UK as part of intu Merry Hill’s multi-million-pound transformation programme. The opening on Tuesday (14th August) comes ahead of owner intu’s plans to spend more than £100 million refurbishing the West Midlands shopping destination and building a major leisure extension. Work by intu and Next […]

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GetFeedback appoints Threepipe to drive further global growth

Following a competitive pitch process, GetFeedback, the world’s fastest growing customer feedback solution for Salesforce customers, has appointed Threepipe. Threepipe will be managing customer prospecting and acquisition strategies in key global sales territories via display and social media channels. GetFeedback’s mission is simple: to help companies understand and improve their customer experience with  mobile-ready surveys […]

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Merlin appoints HeyHuman to promote world-first conservation project

Behavioural communications agency HeyHuman has been appointed by Merlin Entertainments as lead creative for a world-first conservation project for the Sea Life Trust. HeyHuman will deliver interactive, immersive installations that highlight the Sea Life Trust’s ambitious beluga whale project. It will roll out in seventeen different Sea Life centres across six countries including the United […]

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Fold7 and Carlsberg create the world’s first waterfall-powered pub

Carlsberg is opening the world’s first completely off-grid pub powered only by a waterfall. Six young people with no prior construction experience came together to build the pub, which is now bookable on Airbnb. Build the Danish way is a unique social experiment meets innovative design challenge created by advertising agency Fold7 in collaboration with […]

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Basketball fans flock to Westfield London for NBA Crossover

Basketball fans flocked to Westfield London over the weekend for NBA Crossover – a free exhibition which brought the music, fashion, art and entertainment of the game to life. Fans also have the chance to meet NBA player John Collins. The event, created to showcase the convergence of the NBA and popular culture, is taking […]

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A winning pitch for Agent42

Marketing and PR agency Agent42 EMEA have announced they have been chosen by games giant SEGA Europe to be part of some of the biggest news in the world of gaming this year. Sports Interactive and SEGA Europe have agreed a licensing deal with the German Bundesliga – the league with the highest average stadium […]

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More Th>n hosts theatre experience in a car

A unique four wheeled West End theatre is opening this summer.  London’s famed theatre district will host a play that takes place entirely in a car – with the cast sitting in the front seats and the audience in the back seats. The unique play in a car has been commissioned by car insurers MORE […]

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Channel Assist and Panasonic end their 5-year partnership

Panasonic has announced that they have appointed REL as their new field marketing agency as of October 2018, as their successful five-year partnership with Channel Assist comes to an end. Channel Assist (CA) helped to grow and sustain a substantial increase in market share for Panasonic, across both Currys and John Lewis stores. During this […]

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Social media streaming raises the bar for Gymshark’s homecoming pop-up store

Ahead of the launch of Gymshark’s 2018 summer pop-up store in Birmingham, UK, the sportswear brand harnessed the power of live video streaming to social media with Grabyo, helping drive event attendance to a new record of just under 10,000 people. Gymshark delivered six live social video shows using Grabyo’s Producer product, with each Facebook […]

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Benefit Cosmetics teams up with Alice Skinner to celebrate brow raising women

Benefit Cosmetics has joined forces with Alice Skinner and a team of street artists to create two inspiring murals. The artworks will celebrate the collaborative efforts of women, who support each other’s ‘brow-raising’ incredible actions and accomplishments – just like the very women who founded Benefit in 1976, Jean and Jane Ford. Alice Skinner, best […]

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Bridgestone creates pop-up gym to celebrate Daley Thompson’s 60th birthday

Worldwide Olympic Partner, Bridgestone, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates the Olympians 60th birthday. The gym, which is open for one day only, will be located on London […]

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TRO promotes senior leaders

Global brand experience agency TRO has announced two key senior leadership appointments. Former Chief Operating Officer Michael Wyrley-Birch has been promoted to Chief Executive Officer. Responsible for all TRO offices, Michael will continue to play a vital role in the wider strategy and leadership of the global agency, collaborating with Omnicom Group agencies internationally. Michael was […]

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Ricola celebrate National Swiss Day in the capital

To celebrate Swiss National Day, on 1st August, Swiss herbal sweet experts, Ricola put on a performance  in central London, as part of their ongoing ‘Be More Swiss’ campaign. Direct from the Swiss Alps to the West End, Ricola’s most prestigious musical maestros showcased their finest alphorn skills in Covent Garden. The Alphorn is a 3.4-metre long soft-wood […]

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Specsavers launches experiential campaign to reduce stigma of hearing loss

Audiology division of Specsavers tours UK offering free hearing checks and advice. This summer, people across the UK will be able to take free preliminarily hearing checks as part of a Specsavers roadshow, which goes on tour during July and August. Run by global brand experience agency Sense, the experiential campaign will raise awareness of […]

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XYZ and Hotpoint bring Fresh Thinking activation to Camp Bestival

  Hotpoint are teaming up with Jamie Oliver to challenge the nation to think differently about the Forgotten Food within their homes and are asking them to submit their own Forgotten Foodrecipe to Hotpoint to be in with a chance to win a place at the launch of the Fresh Thinking Pop Up Café with […]

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WhereWolf announces first UK pop-up Store in Covent Garden

  St Martin’s Courtyard has announced that the first ever searchable and shoppable fashion store, WhereWolf, will debut its first pop-up shop in the UK at St Martin’s Courtyard, Covent Garden this summer. Located at number 6 Slingsby Place, WhereWolf is set to open its 1,700 sq. ft store for visitors from 3-15 August. Originally […]

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The Laughing Cow’s Snack Like You café pops up in Spitalfields

  Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, The Laughing Cow Snack Like You Café will offer a free personalised snacking experience. Designed to satisfy every snacking palate, the immersive two-day pop-up café will see visitors embark on a unique journey of snacking self-discovery, serving up free personalised snacks to surprise and delight. […]

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CSM Live hires new commercial director

CSM Live has named Stacey Knight as their new commercial director. In her new role, Stacey will be responsible for the coordination of all sales and marketing activities, with a focus on driving new business opportunities. “We are delighted to welcome Stacey to CSM Live and can’t wait to start working together on all the […]

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Oliver UK bolsters senior creative team with three new hires

In-house specialist Oliver UK is bolstering its creative team with three key hires: Kevin Bratley joins as creative director, while brother-and-sister duo Jade and Lee Trott assume roles as art director and copywriter respectively. All three will work across key accounts and report to Oliver UK’s ECD, Rob Kavanagh. Bratley will direct all integrated creativity across the […]

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Spotify Trike hits the streets of London for Pride

Gorilla Marketing & Events created a mobile sound system on a trike for streaming service Spotify’s appearance at Pride 2016, installed a larger and louder sound system for Pride 2017, and this year refurbished the trike and banners so it looked and sounded fabulous for Pride 2018.“It’s a great little project and we have loved working on it […]

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90 years of Queensgate celebrated by local business competition

Lendlease and Invesco Real Estate, the global real estate investment manager, have announced that Westgate Arcade in Queensgate Shopping Centre, Peterborough, has been celebrating its 90th anniversary this month. In collaboration with National Independent Retailer month, the arcade is celebrating by holding a competition to find the most exciting new independent business in Peterborough.  Business […]

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Aperol-ivery adds spritz to National Prosecco Day with Aperol Spritz delivery service

To help Brits celebrate National Prosecco Day, and start their evening in true Italian style, Aperol – Italy’s iconic orange bittersweet aperitif – is giving people the chance to receive an Aperol-ivery and enjoy their first drink of the evening delivered to their doorstep. Aperol-ivery winners can expect an Italian Aperol bartender’s arrival at their […]

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Cake creates the world’s first train station vineyard for Brancott Wines

  Cake, the Havas owned brand experience agency, has created the world’s first train station micro-vineyard across train stations in London to brighten up commuters’ journeys. The micro-vineyard launched at Kings Cross Station on 17th July and re-appeared at Waterloo Station on 19th July, and London Bridge Station on 21st July and will be heading […]

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MKTG and Nars hit the road to bring new blush collection to European beauty fans

Nars Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The Nars Orgasm Tour featured a pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. The trailer’s interior and exterior designs reflect the brand’s identity and feature prominently […]

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The Shopper Agency becomes part of global organisation Outform

The Shopper Agency, which has its head office in Leeds, has become part of global retail experience and manufacturer hybrid Outform.  Following an equity restructure, Outform, which has 250 employees, has become a significant shareholder in The Shopper Agency, in the first collaboration of its kind entered into by either party. Becoming a group will […]

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Glenfiddich and Space launch the next instalment of Experimental Series

Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launched on July 23rd  in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the […]

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Encona and Grace Foods bring Caribbean Food Week Festival to Southbank

Bringing a taste of the Caribbean to the streets of London, the annual Caribbean Food Week Festival will be held on the 24th and 25th August in celebration of Caribbean Food Week 2018. Taking to London Southbank, Bernie Spain Gardens, the event will bring Caribbean culture to life through live cookery demonstrations, authentic street food and market stalls […]

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Photobox appoints media agency The Specialist Works

E-commerce photo gifting brand Photobox has appointed media agency The Specialist Works to handle its communications strategy, media planning and buying account. Following a competitive pitch, The Specialist Works are tasked with positioning Photobox as the go-to website for thoughtful gifts. The Specialist Works will be delivering brand and acquisition activity across the UK and […]

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Tenpin appoints Earnie to provide ongoing creative and strategic direction

Following a competitive pitch, Tenpin has appointed Earnie (the creative arm of Threepipe) as lead agency to provide strategic and creative support. The initial work begins with a summer brand campaign to appeal to families, which will roll out across Tenpin’s 44 bowling sites and online channels. Earnie has created ‘Time for Tenpin’ which is […]

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Mr Kipling’s BFG cake sculpture appears in London

Food artist, Michelle Wibowo and Sketch Events unveiled a larger than life BFG made entirely of Mr Kipling cakes. Sitting on a bench at the top of Primrose Hill, Roald Dahl’s BFG measured 7.32 metres tall from head to toe, four times the size of a human. The sculpture was built using 7,500 Mr Kipling cakes, weighing […]

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Provision Events marks 14 years of business with the 2018 Open Championship HSBC Golf Zone

14 years after the company made its first foray into events at the 2004 Open fan experience experts, Provision Events (PVE), has reported record attendance and overwhelmingly positive feedback for the series of experiential activities it designed, built and delivered in the HSBC Golf Zone at this year’s Open Championship. After seeing the large scale […]

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i2i embarks on #myfabland tour

  i2i have taken ice lolly Fab on a family friendly fun tour around the UK. #myfabland took over Bernie’s Spain Garden, London Southbank on July 7thbefore setting off on the roadshow. The event is for families with members from the ages of 6-12 who want to experience exploding confetti sprinkles geysers, Huge 5ft fab lolly […]

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ICON Retail rebrands as CSM Retail

As part of a strategic move to offer a clear defined proposition across all CSM services, today, Thursday 19thJuly 2018, ICON Retail is rebranding as CSM Retail. The award-winning retail specialists offer clients a creatively led approach to window displays and retail experiences. Recent work has seen the agency help Fenwick celebrate the Royal Academy […]

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Toaster wins competitive pitch for Natural History Museum

Digital Creative Agency Toaster was chosen to create a digital experience like no other, to complement ‘Dippy on Tour’, the tour of the Natural History Museum’s iconic cast of a Diplodocus dinosaur cast around the UK. Toaster won a competitive pitch process to concept, design and build a digital immersive app- ‘Dippy’s Naturenauts’, helping families […]

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North East School and Tesco celebrate diversity

An LGBTQ+ group at a North East school teamed up with a local supermarket to help the community and raise money for a good cause at the same time. Eight students from Whickham School’s LGBT+ group, the Rainbow Society, and four members of staff were invited to Tesco, at Kingston Park, to take part in […]

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L.L.Bean partners with Hyphen for summer brand activations

L.L.Bean has set up shop at festivals across the UK to celebrate the outdoors. The Outdoor apparel brand made its UK debut at the weekend, with an activation and pop-up shop at the first-ever National Forest Festival – Timber in Derbyshire. It was the first in a series of live brand experiences, created by Hyphen for […]

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Icon Outlet to add shopping to the O2 experience

AEG and Crosstree Real Estate Partners have revealed their vision for ICON Outlet, the 210,000 sq ft premium urban outlet that opens in October under the tented roof of The O2, bringing shopping to the venue for the first time.  Together with the construction of a 50,000 sq ft cinema extension for Cineworld and a 30,000 […]

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Weber and A Little Bird help the UK create perfect barbecue food every time

Brand activation agency, A Little Bird, has created an experience for lifestyle brand Weber, the world’s leading brand in barbecuing innovation. Weber view barbecuing as a lifestyle choice, but different cultures and consumers adopt different behaviours when it comes to barbecuing. Following the success of the previous year, the Weber ‘Grill Squad’ will visit 20 […]

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Heathrow Airport select winner for the DMA Customer Engagement Labs

Today the DMA can announce the winners of the latest Customer Engagement Labs, run in partnership with Heathrow Airport. The one-day event is a hands-on experience where attendees have the opportunity to respond to a live brief from a brand. Heathrow Airport challenged participants to find new ways to maximise brand loyalty, and engagement across […]

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MCI group acquire majority stake in One Communications and Marketing Group Middle East

MCI Group the global leader in meetings, events, congresses, association management and strategic consulting acquires controlling interest in One Communications and Marketing Group (ONE CMG) – the holding company of Turret Media, Saluki Media,  tmh, ONE PR and ONE Digital – in the Middle East. Chris Fountain, co-owner alongside MCI and group managing director, ONECMG said: “Having managed the business for over 10 years, under the […]

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