After months of revised plans for an awards celebration, FMBE has today announced a virtual awards day on January 29th that anyone can tune into and watch. The day will provide unique insight into the awards, the categories and this year’s contenders. Case studies on show range from exciting 2019 triumphs through to spirited 2020 […]
Makeup brand Milani has appointed experiential and influencer marketing agency N2O to develop its UK social media presence, press outreach and influencer marketing programme. The makeup brand, which started from humble roots in East LA and grew as a family business, has chosen N2O’s social media and influencer marketing service, known as ‘N2Ocial’, to bring […]
Invnt has announced the appointment of Neil Mason to the role of Executive Creative Director, EMEA. Mason brings more than 20 years’ experience to the role, over which he has led the creative output of experiential and integrated campaigns for brands including Nike, McLaren, Samsung, Google and Cisco. Based in London, Mason joins from Identity […]
OnLive Events is a new name to conjure with in brand and experience marketing. The new business has emerged during COVID as a rationalisation of parent company Blue Square Group’s rapid expansion into brand experience marketing. The new company will focus on virtual, physical and hybrid events and is already operating with existing global technology […]
Invnt Group has launched a global business development team headed up by Scott Kerr, the former Managing Director of Business Development for Invnt, who has been promoted to Chief Sales Officer for the Group. The newly formed team are dedicated to developing tailored campaign solutions for clients that incorporate one or more of the brands […]
This year’s winners of the 2020 Women In Sales Awards were announced last week and Powerforce’s Cat Wilke has been named as the winner of the Best Woman Sales Manager 2020 award. Cat has been with Powerforce for a number of years and currently takes the lead on on the field marketing agency’s Molson Coors […]
Mash Staffing a regular FMBE award winning staff provider, and retail experience agency Stellar have come together in a powerful merger, pooling their extensive retail industry knowledge and expertise. Under the Stellar name and brand, the collaboration of the two agencies will bring an impressive global retail offering, changing how people experience and buy brands, […]
Curious and unconventional distiller Hendrick’s Gin is launching its festive campaign for 2020 across multiple European markets, which includes proximity OOH creative developed and created by creative agency Space. Space created the OOH based around two key concepts: Hendrick’s Gin as a gift this holiday season, and Hendrick’s Gin as a key part of social […]
This festive season, the Lego Group reveals what A Really Cool World it could be if it were imagined through the eyes of a child, with the launch of an exciting, immersive experience. Families will be able to step straight into a brick built world inspired by the 2020 Lego Holiday advert, which sees a […]
Victoria Square Woking Limited (VSWL) is celebrating the completion of the first phase of Victoria Place, the £570m transformation of part of Woking town centre, with the opening of a flagship Boots that forms a cornerstone of the development. At 27,500 sq ft and opening onto Commercial Way and into Wolsey Place, the new Boots […]
The St David’s Partnership, the owner of St David’s Cardiff, has announced the launch of three pop-ups for locally-based businesses, all opening in time for the Christmas trading period. A trio of breweries, all hailing from South Wales, have come together to provide an enormous range of beers to St David’s customers, from a single […]
Amplify has partnered with Brixton Finishing School – the creative industry disruptor aimed at finding and developing diverse, young talent – as part of the agency’s ongoing mission to connect with, enable and champion young creative talent from all walks of life. Starting with immediate effect, Amplify will support Brixton Finishing School’s 10-week premium learning […]
New to market, the patented Sanitiser Sentinel has now officially launched, making it the world’s first spoken and visual reminder for hand sanitisation, with clinical trials already secured at a number of NHS and private medical practices across the United Kingdom. The Sentinel is a standalone unit that can easily be attached above or close […]
A new recruitment platform that aims to revolutionise the way in which the MICE, events and experience industries finds talent has gone live. ‘The Hub’ is the first ever SaaS recruitment platform dedicated to the whole of the events industry. The platform has been created to connect employers and recruiters to active and pre-qualified candidates; […]
centre:mk has announced that world-renowned British toy emporium, Hamleys, has selected centre:mk for its latest pop-up retail concept, bringing its unique brand to the region for the first time post lockdown. Located at 148 Midsummer Arcade for four months, the 2,767 sq ft unit is home to Hamleys’ immersive toy wonderland, housing a selection of […]
With eMarketer’s forecast for global e-commerce growth revised to 14% (down from 18%) in recent months, retailers throughout Europe leveraged peak shopping days such as Black Friday and Cyber Monday to recoup sales that may have been lost as a result of the pandemic. With physical stores closed due to lockdown, retailers started sales promotions earlier than previous years to entice shoppers into making a […]
Event specialist, Global Infusion Group and hotel booking and management company, 10 or more teamed up to gift over 25 hospitality packages to NHS staff throughout in Buckinghamshire where both companies are based. These were presented to Buckinghamshire Healthcare NHS Trust’s chief people officer Bridget O’Kelly, ahead of the Trust’s Festive Kindness campaign. Global Infusion […]
Landsec has announced that Zara yesterday opened its first new concept store in the UK at Bluewater, one of Europe’s leading retail and leisure destinations. The 37,000 sq ft store, which is double the size of Zara’s previous store at Bluewater, shares its design with Zara’s other global flagships in Barcelona and Dubai. Situated on […]
Grosvenor has announced an exclusive new festive pop-up at Liverpool ONE. Launched by The Bitter Twisted Drinks Company, in collaboration with Sipsmith Gin, Lowlander and local traders Black Lodge, the pop-up offers specialist festive spirits, beers and bespoke drinks gifts for visitors. Located on Peter’s Lane, the bespoke 1,700 sq ft pop-up shop has created […]
TGI Fridays has tasked martech agency Byte with creating a festive, gamified and personalised in-dining ‘Cocktail Creator’ web AR experience that promotes the restaurant’s cocktails while diners wait for service. The AR game helps guests discover their perfect festive cocktail at Fridays through personalised suggestions based on flavour profiles. Guests scan the QR code […]
Amplify has established a new UK management team by promoting four high-performing department heads while also creating a new Head of Client Services role. The new team will report directly into Amplify’s seven partners: Anton Mercier, Dan Minty, Jeavon Smith, Jonathan Emmins, Lee Avery, Marcus Childs and Neal Southwell. The structural change has been undertaken to […]
Global brand experience agency Amplify is behind the multinational projection work that has celebrated the launch of the PS5. The team created vivid visual dramas in 25 global locations. In London the work included a 10-minute show at Piccadilly’s iconic screens on 19th November. The work has entwined PlayStation’s console with many world-famous city landmarks […]
Food and drink brands, ranging from household names to scale-ups, are increasingly turning to a flexible workforce. They are facing the double whammy of having to meet the supply challenges caused by the spike in Covid-19 cases alongside the usual high demand in the run-up to Christmas. Lorna Davidson, CEO of Liverpool-based flexible working community […]
Showpad, the global sales enablement leader, has announced the appointment of veteran SaaS executive, Matthew Schiltz, to its board of directors to further grow and develop the business. Schiltz is an experienced senior executive with a proven track record of building successful high-growth SaaS companies, from startups to public entities. Having previously served as CEO […]
GDS Group, the global events, research and technology services company, has today launched the GDS Showcase, a new managed service for business communications in the remote working era. The virtual platform enables senior leaders to communicate effectively to small or large groups of employees, customers or other business stakeholders in broadcast quality. It features a […]
Milk & More used field marketing of a different kind in order to show that sustainable packaging is the brand’s home turf. A statement released by the company explained “At Milk & More, we’re passionate about helping our communities reduce their waste and live more sustainably by championing glass bottles and other environmentally-friendly packaging from […]
Puma has appointed Cake to handle its UK women’s strategy and activation, following a competitive three-way pitch. The agency, which forms the culture, sport and entertainment hub within Havas in the UK, is responsible for developing Puma’s digital-first women’s strategy and activation from January 2021. Puma is a brand that spans sports, fashion, activism, sustainability, […]
BrewDog and Amplify – the marketing agency that joins the dots between people, brands and culture – have created a cultural moment highlighting the fact this year’s UN COP26 climate summit was postponed, despite the fact that climate change is the world’s most urgent problem. As part of Brewdog’s ‘Make Earth Great Again’ sustainability manifesto, […]
At its annual online conference, Sail Training International, the global organisers of Tall Ships events and races, endorsed Falmouth as the ‘Race Start Partner’ of this iconic race, one which will also commemorate 500 years since the first circumnavigation voyage around the world. The maritime event will mark the sixth time Falmouth has hosted the tall ships, with the inaugural one for the town being held in 1966. Given current surrounding circumstances related to COVID and potentially necessary social distancing and […]
A study developed by LiveArea, of 2,000 UK consumers, highlights changing role of retail and unique nature of the 2020 festive shopping season. Over a third (36%) of Brits will do all, or at the very least most, of their Christmas shopping during November’s lockdown period. Only 10% said they wouldn’t do any Christmas shopping […]
The FMBE 2020 shortlist is out. Congratulations if you have made it onto the list, commiserations if you have not – we welcome requests for feedback. 2020 was a bumpy ride. At one stage we thought entries would be very few and far between, but FMBE award entry really took off in the last couple […]
The Academy of International Extended Reality (AIXR) has announced its 2020 VR Awards winners following an immersive virtual reality awards ceremony. With over 157 international nominations, 94 finalists went before a panel of 70 expert judges, undergoing a rigorous judging process. Whilst the who won what will be a burning question for many, the occasion […]
Initials, the independent creative agency, today announces its appointment by global vitamin and supplement leader, Nature’s Bounty, to handle the brand’s UK re-launch. Initially launched in the UK in 2017, the brand is a relative newcomer to the local market and is looking to build on the success that it has enjoyed for decades across […]
DICE (the discovery and ticketing platform for live events and live streams) is partnering with UNIT9 (the global innovation studio named Tech Co of the Year 2020) to pioneer the next generation of interactive live streams by marrying the platform’s world leading infrastructure with the studio’s unrivalled creative tech knowhow. The partnership will develop […]
Research from CACI, the consumer and location intelligence specialist, indicates the UK economy will receive a significant boost from consumer spending this Christmas. According to the survey[1], 62% of consumers they will spend more or the same as last Christmas. In addition, CACI’s data reveals retailers can look forward to £3 billion of spend staying […]
Redwigwam, a leading flexible working community, has won a National Online Recruitment Award. Redwigwam, which is headquartered in Liverpool, won Best Innovation in Online Recruitment at this year’s NORA awards. They were also a finalist in the Best Small Recruitment Agency category. Now in their 20th year, the annual awards recognise and acclaim the very […]
Ingenuity London has announced the appointment of Dario Pagani as the agency’s first ever Director of Brand Services. Pagani has been appointed to lead the agency’s Direct-to-Brand team, that focuses on helping brand leaders find, meet and learn about agencies that can solve their business challenges. Reporting into Business Director Dan Caplin, Pagani will take […]
Retail execution and workforce management mobility supplier Movista, Inc. has announced a series of major enhancements to its management team. Adam Carson joined as Chief Financial Officer and Eric Wilson joined as Chief Customer Officer. Additionally, co-founder April Seggebruch moved into the newly minted Chief Strategy Officer position, while former Chief Customer Officer, Stefan Midford, will lead the newly spun-out Capango job […]
Agency MKTG has launched a brand experience marketing survey designed to help inform a consequent White Paper in what MKTG’s managing partner Sarah Hazlehurst describes as ‘an open resource for the experiential community’. The online survey, which takes 5-10 minutes to complete is also rewards participants with a draw for Amazon vouchers These are the […]
As part of its partnership with Transport for London, which saw 800 hand sanitiser units installed in the capital’s 270 Tube stations, Dettol worked with experiential agency Energy to get another 100,000 free bottles of gel into the hands of commuters across five days in October. Dettol wanted to make a colourful but safe impact […]
On October 21, Shaftesbury launched an exclusive collaboration with Netflix to mark the release of brand-new animated film, Over The Moon on October 23, by unveiling a dazzling outdoor light and lantern installation throughout the streets of Chinatown London. Welcoming visitors to the destination, the installation has been designed with COVID-19 social distancing restrictions in […]
Brand Experience Agency, Avantgarde London, has announced the launch of its bespoke virtual event platform – VITE. The innovative single platform solution is fully customisable and built with the specific needs of virtual events in mind, enabling brands to deliver an exceptional experience in the virtual world. VITE has been in development for the last […]
This year’s Women in Sales Awards finalists have just been announced and field sales and marketing agency Powerforce has declared itself is “absolutely thrilled” with the news that a total of 6 colleagues have been shortlisted. The finalists have been shortlisted across multiple categories including Sales Manager, Field Sales, Sales Support and Sales Director. The […]
The latest movement of people data from CACI and its partner, Location Sciences, suggests that, contrary to the image widely portrayed, the difference in the impact of Covid-19 on consumer behaviour is increasingly based on demographics, rather than geography. Insight from the week ending October 4 shows mobility across the UK dropped two percentage points […]
The UK’s newest music festival was launched yesterday. The timely named Unlocked Fest will take place from 18th – 20th June 2021 at Newark Showground. Organisers of the three-day event are promising a line-up crammed full of the UK’s biggest tracks from the nineties onwards, performed by a combination of original and tribute artists. The […]
The UK’s biggest flexible working community is waiving its fees to help field marketing businesses hire the flexible workers they need to meet the demands of the new surge in coronavirus cases and enable business continuity and resourcing in the crucial Christmas period. Redwigwam is allowing companies to use its AI-powered online platform to find […]
The Data & Marketing Association (DMA) has published new guidance, ‘DMA Talent: Dyslexia Employer Guide’, created using insights from neurodiversity consultants, brands/employers, and dyslexic employees working across the creative, data and marketing industries. Dyslexia is a neurodevelopmental condition which mainly affects the development of literacy and language related skills. It is estimated that 1 in […]
isla, the recently launched organisation for sustainable events, has announced the arrival of fifteen new members. The incoming companies include nine event & experiential agencies and six event support businesses. The new members now join the twelve founder companies, each sharing a common commitment towards the measurement and delivery of sustainable events. On the event […]
Singapore-based Mobistudios, a powerhouse creative design and technology player throughout Asia, has signed a contract to acquire 20 iWalkers, the digital roaming media device developed by Scottish technology company, NomadiX. iWalker uses facial feature detection, even when masks might be worn, to collect a range of data that is impossible to amass from traditional billboards. […]
Fun Street, a two-level interactive family entertainment centre, has officially launched its debut site at Silverburn, one of Scotland’s leading retail and leisure destinations. As part of a phased opening, 75% of the 14,000 sq ft independently owned venue opened to the public on October 5. Fun Street caters primarily to children aged 0 – […]
Costa Coffee and The Circle Agency have shown the power of sampling and live activation with a series of campaigns – all delivered in recent months alongside the challenges of COVID. These campaigns continued an existing client and agency relationship and drew strength from that association. Ahead of any consumer activations, the team were in […]
2Heads, a leading independent experiential brand marketing agency, has announced the appointment of James Simpkins as Managing Director for Experiential and Paul Godwin as Managing Director for Digital Innovation. After over twenty years’ service each with 2Heads and having both held key pivotal roles in the business as it has grown and evolved, there were […]
McCurrach, a leading performer in the sales and marketing industry, has rebranded to reflect its group mantra ‘Helping brands sell more’. The outsourced sales agency has grown through 120 years with its performance based on innovation, strategic collaboration, people expertise and thought leadership. Widely known for their service excellence in Field Marketing, over the past 5 years McCurrach have added new strings to their bow with the acquisition of Consultancy agency, Sellex, […]
In celebration of the release of Enola Holmes (which stars Millie Bobby Brown as the younger sister of Sherlock Holmes, now available to stream ), Netflix erected temporary ‘Enola Holmes’ inspired sculptures around the country to represent, empower and celebrate the real-life ‘overlooked sisters’ of the 18th and 19th centuries, whose prestigious achievements have been […]
Healthy snack brand Kind is running a sampling campaign across a series of gigs held at The Virgin Money Unity Arena in Newcastle, which has been designed to host live events safely during the pandemic by enabling fans to adhere to social distancing guidelines. More than 50,000 Kind bars have been handed out to gig […]
Balsamic vinegar producer Mazzetti has activated a creative sampling campaign with The Circle Agency. The brand is relatively new to the UK market so wanted to increase brand awareness and inspire the versatility of their products by sampling their Balsamic Vinegar of Modena with some perfect food pairings – drizzled on caprese skewers, over parmesan […]
World-renowned British toy emporium, Hamleys, has selected Liverpool ONE to launch its latest in-store retail concept at 101 Paradise Street, marking the iconic retailer’s debut in the city. Officially launched on 19 September, the 2,000 sq ft store offers an immersive toy wonderland ‘where play takes centre stage’. It houses an array of games, puzzles, […]
One of the most controversial projects in the country is reaching its conclusion with the announcement of the new name for Colston Hall in Bristol. The name was developed in a process led by the branding agency, Saboteur. The rebrand has been demanded by Bristol music and arts lovers for many years – dating back […]
[INVNT GROUP], has recruited a new Managing Director for EMEA in renowned and highly regarded industry leader, Claudia Stephenson, a move that has been fuelled by increased demand for the Group’s multi-disciplinary offering amid the pandemic. An excellent communicator with long-standing client relationships across sectors including tech, gaming, HR and healthcare, Stephenson joins from Freeman […]
Ingenuity London today announces the appointment of Natalie Shaw as Brand Director. Joining Ingenuity’s growing team, Shaw brings with her significant experience in the media space following nearly a decade at Mindshare where she held several positions, most recently Global Head of New Business where she led the global new business team through a period […]
As communities search for ways to return to business, AnyBrand has introduced a treated, fully brandable, face covering, using technology proven 20 times more effective against COVID-19. AnyBrand offers organisations the opportunity to associate their brand with keeping people safe and helping get companies and events back to business. When hotel entrepreneurs Colin Graham and Rob Morgan went in search of ways to keep their hotels […]
Wrapping their ice cream van in ‘So…?’ branding iMP visited 8 town and city centre locations across the UK in 10 days at the end of August and start of September managing everything from the vehicle, logistics and event spaces to staffing, health and safety and Covid-19 protocols. Locations included Whitby, Manchester, Liverpool, Cardiff and […]
As part of the #LoveChinatown campaign, Shaftesbury has partnered with the London Chinatown Chinese Association (LCCA) to further revitalise Chinatown London as it welcomes back visitors. The bold multi-coloured lanterns replace the red lanterns that have been hanging for over 40 years. The new rows of special multi-coloured lanterns are a nod to the rainbow of hope thanking the amazing work of NHS staff and keyworkers throughout the pandemic. As people […]
Street art fans from around the world will be virtually welcomed to Upfest this year. ‘Virtually Upfest’ is an online version of the world-famous street art festival and will take place this month between 25th-27th September. Working in collaboration with virtual reality studio, ZubrVR and with the help of Arts Council England’s emergency response funding, […]
Research by CACI, the consumer and location intelligence specialist, has highlighted the full extent of the disparity between central London and the rest of the capital as the UK gets to grips with the ‘rule of six’. Since the lockdown was lifted on June 15, CACI, in partnership with Location Sciences, has been tracking how consumers […]
Etihad Destination & Leisure Management and MCI Middle East, today announced a partnership agreement, to offer special rate MICE packages for programmes serviced by MCI in Abu Dhabi throughout 2021 and 2022. Through this partnership, Etihad Airways becomes the official airline for all MICE groups coming into Abu Dhabi or events taking place internationally where […]
Imagination has been working on an exciting new initiative for Ford of Europe which broke on 2nd September, a brand new platform named Ford Horizon which will be the home for the automotive giant’s virtual experiences and events. Ford Horizon is a bespoke platform with single sign-on functionality that takes the audience away from the […]
LabTech, owner of Camden Market, has signed a partnership with independent cinema group, Curzon, for a pop-up cinema that will be hosted in the market’s North Yard from 16 September for two weeks. Curzon will operate its exclusive open-air cinema seven days a week, with a capacity for 150 people. The Camden x Curzon partnership […]
Zippo has collaborated with globally renowned urban contemporary artist D*Face, to create a 7 x 11 meter mural, as part of its partnership with the inaugural London Mural Festival, in celebration of the launch of its latest design innovation, the new 540 Color decoration process. At the cutting edge of creativity and artistic innovation, Street […]
Twelve of the leading event agencies have put their support behind the creation of isla, a new industry organisation that will support businesses to implement consistent standards of environmental impact, measurement and management of events. isla has outlined its core objective of ‘accelerating the event industry’s transition to a sustainable future’ with the collaboration between […]
The vibrant colours of Notting Hill Carnival descended on London’s Piccadilly Circus as an exclusive preview of the weekend’s first virtual event played out on the UK’s biggest digital screen. A troupe of Caribbean soca dancers dressed head to toe in Carnival costume started the live countdown down on the big screen ahead of the […]
Football shirts are an integral part of the sport as they allow fans to visually and physically support their football club. This is evident by the huge number of individuals flaunting their team’s shirt during match days, in pubs and on social media. The Most Instagrammed Football Shirts Rank Football Club No. of Hashtags (#) […]
Chiquita is excited to return to the streets of London to promote its key message of fun and healthy living with a visually vibrant campaign that will be featured on London’s iconic double decker buses running through key central transportation routes throughout the city. In its sixth year of running the London campaign typically aimed […]
Ingenuity London has revealed further details about the line-up for its Health and Wellbeing event on the 10th-11th September. Brands that use health and wellbeing in their marketing comms will get to meet and discuss their key challenges with leading agencies, as well as hear exclusive thought leadership from industry champions. Speakers at the event […]
McCurrach is pleased to announce that Pernod Ricard UK has selected them as its new field sales partner in grocery and convenience. In Grocery, Pernod Ricard UK will deploy a mixture of agile resources throughout the year, utilising McCurrach’s EPOS analytics tool, DART, to operate data led campaigns. In Convenience, they will create a brand-new permanent team, which will cover 1,800 stores. Furthermore, Pernod Ricard UK will be a full category partner for McCurrach’s MyStore+ app, joining current partners to provide category advice and offers […]
Hammerson is pleased to announce that its flagship destination Bullring is welcoming two new brands to its line-up. Internationally renowned luxury life and style brand Kate Spade New York launched its new store at the destination on 14 August, while global interactive fitness platform Peloton will be opening its first West Midlands showroom later this month. Global […]
iMP have been tasked by organic dairy brand Daioni to create a product sampling campaign in London for their new iced coffee range. Launched into Whole Foods, Holland & Barrett and other retailers before the Covid-19 pandemic hit, it’s the first and only organic Fairtrade iced coffee in the UK. With increased Covid-19 restrictions around […]
Link Communication has announced successful completion of the first few dates of its Fulfil Summer Sampling Roadshow (https://fulfilnutrition.com/), which sees the first use of the agency’s new range of ‘Safe Sampling Equipment’. The campaign is taking place across busy suburban retail areas and popular urban area parks. The team are equipped with a very funky sampling […]
A survey released today by promotional staffing agency Kreate has quizzed 1172 field staff between 21st and 31st July about their appetite for returning to work and the safety concerns surrounding COVID. The top line of the survey showed that 98% of respondents were happy to return to work, whilst the survey also confirms that […]
Cadbury is continuing to raise awareness of worthy causes and struggling businesses through its new global partnership with Manchester City. The focus of the collaboration will initially celebrate worthy causes, individuals and businesses who have gone above and beyond during the pandemic to help those around them and deserve recognition. Each month, Cadbury will work […]
In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gave a voice to the event and promo staffing industry. Following a survey sent to over 6,000 event professionals, the report measured the business impact of coronavirus, […]
A donation of new Samsung tablets was made to Great Ormond Street Hospital Children’s Charity (GOSH Charity) by field marketing and brand experience agency Blue Square and a new charity called the Sunshine Baby Bank. These tablets will help children in the hospital’s care to maintain vital contact with friends and family during the COVID-19 […]
A red alert was signalled to the government from across the events industry yesterday as venues lit up in red, event staff and brand ambassadors dressed in red, event production crews marched in the street with event equipment and casing and furloughed and out of work performers and managers signalled their anxiety and unity with […]
Global experience agency Imagination has created an extraordinary hybrid event with new client Samsung. Journalists will be familiar with typical pre-briefings, where information is shared ahead of a consumer product launch. For the media, they ensure crucial hands-on time with the device and the opportunity to take distinctive press shots. Due to the highly secure […]
With government guidance now emerging for the events industry and companies beginning to return to site, Showforce has partnered with industry safety specialist The Event Safety Shop (tess) to develop Covid-19 protocols and risk assessments specifically for the crewing business. The new working practises have been written in-conjunction with Showforce’s NEBOSH qualified health, safety and […]
CACI, the consumer and location intelligence specialist, has launched a data driven, objective model to help landlords and retailers agree new commercial lease terms. In recognition of the breakdown of the traditional leasing and valuation model and the opposing positions adopted in the industry as a result of coronavirus and the government’s response, CACI is […]
N2O’s Brand Ambassadors hit the streets of London for a 7-week guerilla sampling campaign to help adult smokers, vapers and nicotine users discover Vype, an alternative nicotine product which now offers a range of mint vaping flavours. The rain was no obstacle, as Londoners were happy to engage with N2O’s COVID-secure activity.
Williams Racing is pleased to announce a new long-term partnership with Umbro UK. The English sports brand will be the Official Technical Kit Supplier from the start of the 2021 season, when the double-diamond of Umbro will be worn by the team. This announcement comes ahead of the 70th Anniversary Grand Prix at Silverstone this […]
BMWi has taken over Berlin with help from brand experience agency TRO as 6 races conclude the Formula E season at the German capitol’s old Tempelhof airport. The central park location is seeing 3 x double header e-Prix from 5th-13th August (6 races in total). Regarded as a home Grand Prix by team BMWi Andretti […]
Last week, the Natural History Museum’s Venue Hire business held its very first live streaming music concert, a step forward in the venue’s adaptation to COVID-19 safety measures in the era of social distancing. The concert, ‘Some Summer Night’, performed by Irish pop sensation Dermot Kennedy and joined by his friend and Emmy nominated actor […]
Pride festivals may have been cancelled this year, but N2O has still been brand active as a experience creator on behalf of Unilever and Pride, via a retail experience at Superdrug. This Superdrug store takeover (see video) showcased Unilever brands Lynx, Closeup, Simple & Vaseline. Beginning with an eye-catching window display, customers followed the rainbow path through […]
In the wake of COVID-19, global brand experience and design consultancy 2LK’s internal R&D team has developed NavigatAR, the COVID-proof intelligent wayfinding system that monitors, informs and protects people as they navigate through commercial and cultural experiential spaces spaces such as event and exhibition venues, as well as shopping centres, grocery stores, retailers, banks, museums and leisure destinations. NavigatAR supports […]
Notts County have announced an agreement with Cadbury which will see the club’s official travel partners, Sharpes of Nottingham, become shirt sponsors for Sunday’s play-off final and for the next two seasons. Cadbury has donated the advertising opportunities from the partnership to Sharpes, one of many Nottingham-based businesses severely affected by the Covid-19 pandemic. Sharpes […]
Huawei, the leading global technology company, has today announced more than £10M in marketing investment for its MateBook laptop range in the UK. The investment comes as Huawei continues its rapid growth in sales for its ecosystem of devices, with its laptop business in particular achieving more than 120% year-on-year growth globally. Anson Zhang, Managing […]
Multinational snacks and beverage company Mondelēz International partnered with NextGen insights agency Join the Dots I InSites Consulting and leading virtual reality (VR) market research platform provider Gorilla in the room, to understand the extent to which shelf-ready packaging and merchandising impacts shopper behaviours at in-store fixtures. The key challenge in this study was to […]
Extreme E, the new electric off-road motor racing championship, is pleased to reveal that it is in advanced talks with Fisker Inc. – creator of the sustainable electric vehicles and advanced mobility solutions – on a series partnership and potential works team entrance. Extreme E, starting early 2021, is a radical new racing series which will […]
Mike Dean is the most talked about referee this season, averaging 278 pots per game 70% of those posts are negative, with one in five showing signs of anger 91% of posts about Chris Kavanagh are negative, the highest of any referee Michael Oliver fares among the best with 43% of posts positive towards him […]
The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling Agency to curate a Seasonal Partnership Program as part of their Healthy Eating and Camping initiatives. The program will work with both food and drink brands who want to engage with […]
At the end of May, on an unfeasibly hot day in a garage in Somerset, Adam Holland broke a treadmill World Record with Guinness World Records virtual adjudicator live, for an event that FMBE helped to facilitate. The run was part of a triple record bid. Adam was going for the half, the marathon and […]
As the Premier League reaches its finale behind closed doors, with Liverpool FC playing their last match at home and lifting the trophy on Wednesday, data science and marketing technology company 4C have unveiled the big brand winners seeking to capture the attention of fans on social media and capitalise on the return to sports: […]