AV and IT installation experts, Pioneer Group, are showcasing a range of interactive technologies at RDSE 2018, where visitors can be immersed in a high-end l experience whilst browsing the future of digital signage. These include technology from global leaders in computer vision intelligence; Admobilize, which identifies audience by gender and age, providing real time […]
Reed Exhibitions, have extended their contract with Visit and Poken by GES for the Airport Show portfolio of events in Dubai. Airport Show is the latest of a series of technology-enabled exhibitions already delivered by Visit & Poken across leading organisers in EMEA. The GES technology package, which combines SaaS registration software, NFC-enabled smart badges, […]
Cargo Systems Inc from Cargo Systems Inc on Vimeo. The rideshare commerce startup brings satisfying snacks, beverages, and daily essentials to passengers and helps drivers earn up to $500 more monthly Cargo, the in-car commerce platform for the rideshare economy, opens the lid on a partnership with The Coca-Cola Company to offer cold beverages […]
TruRating, a technology company specialising in point-of-payment customer feedback solutions has announced an official extension with Magento Commerce. TruRating is now available for Magento merchants looking to select innovative solutions that enhance business operations. In addition, the TruRating solution, which began as an instore service when the company was founded in 2014, is now available to all […]
Britain’s love of binge-watching shows no signs of slowing. However, the more shows watched, the less exercise is had, impacting TV lover’s health. With this in mind, David Lloyd Clubs has announced the launch of PTVs, a team of personal outdoor running coaches with digital screens strapped to their backs. People run after the coaches […]
Thomas Public Relations has announced that Thomas PR President and CEO, Karen Thomas, has been selected as a judge for the 2018 Stevie Awards – American Business Awards, judging categories in American technology innovations and public relations campaigns. Created in 2002, The Stevie Awards are the world’s premier business awards. The awards honour and generate […]
The Ecover Rubbish Café will serve a waste menu from eco-chef Tom Hunt and will be kitted out with an upcycled décor inspired by eco-designer Max McMurdo. Guests can learn how to #LiveClean while they lunch in sumptuously upcycled surroundings. The two-day pop-up will serve up inspiration and ideas for simple swaps that can be […]
Ultima Displays, solutions and hardware providers, has launched its new ‘Vision’ Banner range, a modern range of display solutions. Offering a solution for all needs and budgets, the Vision Banner range is designed to display any brand message and is unique to the portable display market. The full range will be unveiled for the first […]
The Mercers’ Company has announced that designer interior brand Swoon has launched a 3,800 sq ft pop-up showroom at 7 Mercer Walk to coincide with their brand refresh and will open until April 29. Swoon adds to the eclectic mix of stores available to customers within Mercer Walk and St Martin’s Courtyard. The showroom opening follows […]
Publicis Media has announced a unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. This role expands on Boyle’s current remit as CEO of Publicis Media APAC to include oversight of EMEA operations as well. Boyle will continue to report to […]
Freeman has announced it has acquired digital technology company Info Salons, a provider of registration and attendee database management solutions. The acquisition enables Freeman to integrate the trusted registration solution into its comprehensive event management offerings while also extending its global presence. “We’re always looking for ways to simplify the event and show planning processes for our […]
Studies and research show that among heterosexual couples, men have 3 orgasms for every 1 orgasm a woman has. That’s 200% more, or a gap of 66%, equivalent to some of the worst pay gap figures released by firms in the UK last week, and is over double the UK average pay gap. Making it one […]
Global shopper marketing agency, TracyLocke, has announced that its London branch has won the pitch for Babybel’s upcoming experiential activations across the UK. Kicking off in mid-June, the agency will deliver a nationwide sampling campaign for Mini Babybel, to support a £3m media spend across TV, radio, social, mobile and PR, which will target both […]
David Jones, founder of You & Mr Jones has announced that Rebecca Sykes has been named Global CEO of video content creation network Mofilm. Promoted from her role as managing director of Europe for Mofilm, Sykes will now lead the growth and development of the tech-driven, diverse community of filmmakers, reporting directly to David […]
Mastercard kicked off the first activation of its new global brand platform, Start Something Priceless, in London in early April. The activation celebrates the brand’s belief that a ball can Start Something Priceless by bringing families together to create special moments and unique memories. As part of Mastercard’s sponsorship of UEFA Champions League, McCann London created an activation […]
The Chartered Institute of Marketing (CIM) has named Brand & Deliver the 2018 Agency of the Year in the Marketing Excellence Awards. It marks the second time the agency has won the award. CIM’s mission is to create marketing advantages for the benefit of professionals, businesses and society with a focus on export, data and […]
Abercrombie & Fitch will be opening its second UK location this August in Manchester. The global retailer plans to open its first prototype store in the UK at intu Trafford Centre. The new 5,554 sq. ft. Abercrombie & Fitch space, is one of eight new prototype stores that have been completed since the initial launch of the […]
Craig Wildman joins brand experience agency 2Heads as their global managing director. Craig comes with more than 20 years’ experience of financial, commercial, operational & client management, across the digital, PR, experiential and creative industries arena, most recently as Global COO at The Communications Store. In his role at 2Heads, Craig will have responsibility across […]
Provision Events (PVE), the sponsorship activation expert, welcomed the stars of tomorrow to their specially designed ‘Youth Zone’ at the PGA Tour’s RBC Heritage tournament where they provided a fan experience specifically aimed at young people. Working on behalf of tournament sponsors Mikkelson Law Firm, RLB Squared, Kinghorn Insurance and First Tee of the Lowcountry, […]
As part of their re-launch of the McVitie’s brand and £12m multi-media advertising campaign whynot! think people have been appointed to create the ‘Sweeter Together Challenge’ for McVitie’s Nibbles, touring stations and shopping centres around the country throughout April and early May. The Sweeter Together Challenge is an interactive experience, reflecting the creative theme of […]
Home furnishings start-up, Stitched, successfully pitched to secure mentoring from leading digital marketing agency Pack. The pitch took place as part of the package made available by London Business School’s incubator programme. Stitched and Pack will work together for a minimum of 6-months. Stitched, a bespoke curtains & blinds retailer that uses 3D technology to enable […]
On 11th May in East London, a one-off night market-style event in celebration of the 150th anniversary of Tabasco Sauce is bringing together a line up of talented chefs and some of the city’s best bartenders for a menu inspired by the culinary diversity of the London food and drinks scene. Manning the kitchens at the ‘Tabasco Global Kitchen’ will […]
M&C Saatchi has been appointed by Legal & General Investment Management (LGIM) to lead their first major consumer campaign after a competitive pitch. The brief focuses on engaging the nation, encouraging individuals to invest more and help improve their financial health and security. Commenting, Helena Morrissey, head of personal investing at LGIM said: “We are excited […]
Anthony Joshua stopped traffic on Oxford Street on April 11th as the unified heavyweight champion attended an event with JD Sports. The WBA, IBF, WBO and IBO king was attending an event at JD’s flagship store in which over 100 customers got to meet Anthony in person. Following his recent win over Joseph Parker, Joshua […]
Icon Retail, part of CSM Live, produced and installed all elements of the Ted Baker ‘Colour by Numbers’ pop-up shop at London’s Old Street Station. The Ted Baker installation, due to end on May 4th, will have been in situ for six weeks. The Icon Retail team worked through the night for a week […]
Human strategy partner, Firefish, has announced another strong year of growth as it unveils its new positioning: ‘Unconventional Thinking; Uncommon Sense’. Year-on-year revenues for the Firefish Group grew in 2017, with a doubling of profits across the business. The growth was driven by Firefish US, up 39%, The Numbers Lab (the quant division) up by 17% and kids consultancy The Pineapple Lounge up […]
Fyans will be tasked with sharpening the media planning and buying offering to ensure it expresses the company’s ‘Boundless’ mindset, and to grow it as the market seeks independent and nimble alternatives to the faltering network and holding companies. Fyans has extensive experience in a wide range of sectors including travel, finance, automotive, FMCG, QSR and […]
Starcom has announced the promotion of Elliott Millard to managing partner, head of planning, at Starcom UK and the appointment of Kay Martin as managing partner, clients. The changes strengthen Starcom UK’s senior leadership team, which has undergone rapid growth in the last 12 months with major wins including Puig, Kraft-Heinz, FCA and Visa. In […]
Creative events agency Wonder London has announced that Steve Boatman has joined the team as its new production director, starting immediately. Reporting directly into Scott Micklethwaite, recently promoted to head of production, Steve will be responsible for leading and managing the production team on a day-to-day basis, as well as overseeing all production-related output at […]
Jack Wills is opening a new store at intu Watford’s 400,000 sq ft extension. Owner intu has signed up the fashion retailer for a 5,000 sq ft store within its £180 million expansion of the shopping centre. The development will create a 1.4 million sq ft retail and leisure destination at the heart of Watford […]
Elvis has announced a newly refocused agency positioning: Unexpected and Unforgettable. In a world of ever expanding tech and data opportunities, Elvis are demanding constant reinvention from their clients and themselves to keep the brands they work with at the top of their game. Unexpected and Unforgettable represents Elvis’s definition of creativity. A shorthand for […]
Harrogate-based spirits brand, Slingsby, has entered into an agreement with major multinational travel retailer World Duty Free to list products from itsspirts portfolio across a number of its major airport outlets. From April 2018, Slingsby’s London Dry and Yorkshire Rhubarb gins will be available to purchase across four World Duty Free stores (Leeds Bradford, Newcastle, […]
Kerry Foods is moving into the realms of chicken sausages for the first time, following extensive consumer insight. Sporting the same taste of Richmond, the new chicken variant will hit shelves across the grocery channel from April. Dawn Spencer, marketing director for meats at Kerry Foods, said: “At Richmond we’re all about bringing people together, […]
iD has announced a major shift in positioning, strategy and structure. The agency, established in 1993, has led the way in the rise of the experiential sector delivering major campaigns for hundreds of clients including Britvic, Unilever, Nestle, Co-op and Nespresso. Paul Ephremsen, one of the two original founders, is back leading the agency after spending […]
Stack, part of MSQ Partners, has appointed Mark King as its first chief data officer. King will take up his new position with immediate effect, reporting into Stack’s CEO Ben Stephens. He will work across Stack’s client portfolio which includes Church and Dwight, Hertz and Electoral Commission, ensuring informative and actionable data insights are at […]
intu has signed international frozen yogurt brand Tutti Frutti to intu Watford’s retail and leisure mix. Founded in Southern California in 2008, Tutti Frutti is one of the world’s largest self-service frozen yogurt chains operating in countries including Australia, Canada and Malaysia, and is the latest brand to embrace the ‘free-from’ foods trend as it […]
Transactional media business, itransact, has announced the appointment of Rob Elms, previously sales director at JCDecaux, to the role of head of itransact to oversee the accelerated growth of the business across all its transactional channels, retail and E-tail partners. As head of itransact, Elms will continue to build and improve the retail customer touchpoints […]
Sol Rogers, Founder and CEO of Rewind , will chair BAFTA’s new Immersive Entertainment Advisory Group, which will advise BAFTA on the future of immersive entertainment. The group will take over the work done by last year’s Virtual Reality Advisory Group and will deliver its recommendations back to BAFTA within the next twelve months. The […]
Space has announced that it has been appointed to work with skincare company Nivea, promoting its activation with Cancer Research UK’s Race for Life and Pretty Muddy events in 2018. Nivea has a longstanding relationship with the cancer charity through its sun cream brands, having first partnered in 2012 with the aim of raising millions […]
Provision Events has recruited Matt Lomasney, former head of production at ‘Because Experiential Marketing’ as its own head of production. The move comes as PVE continues to develop its integrated experiential services with its partner CSM Live and sister agency Provision Design. Lomasney, who had been with Because for 5 years brings a wealth of […]
Landsec has announced that Service Management Group (SMG), who measure and analyse guest satisfaction across Landsec’s retail portfolio, has presented Bluewater with their ‘Top Partnership Insight’ award at their annual conference in Las Vegas. The guest feedback initiative was acknowledged from SMG’s worldwide client base of 500 leading businesses, with only seven awards given in […]
The Camden Watch Company has announced Young Entrepreneur of the Year, Jackie Fast as its new brand ambassador for 2018. Jackie, an entrepreneur who is best known for securing sponsors for some of the world’s biggest platforms, will be exclusively designing a watch and supporting the brand through a number of exciting events this year. […]
Fox Networks Group has teamed up with Kinetic and Mindshare to launch a digital Out-of-Home campaign to amplify the release of its new espionage drama series, ‘Deep State.’ The core campaign – developed by Kinetic’s full service creative division, Kinetic Active – will comprise London wide digital out-of-home activations between 30th March and 5th April, with projections […]
Renowned for waxing eyebrows since 1976, Benefit Cosmetics is going to extreme heights to prove that achieving great, natural looking brows doesn’t have to be extreme. Hovering 65ft in the air over the River Thames, consumers who choose to take the extreme brow bar challenge and hit the sky for a complimentary brow service or […]
IRI has announced that it has appointed Olly Abotorabi to the newly created role of senior regional insight manager. The role has been specifically created by IRI to meet the growing demands of local and regional manufacturing and retail clients to understand the impact on their business of FMCG, shopper and retail market trends. Olly […]
Publicis Media has announced the launch of Commerce as a Publicis Media global practice dedicated to spearheading a comprehensive capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as global practice lead, Commerce, Publicis Media, and report into Digitas Global brand president Michael Kahn, who will […]
Spark Foundry has announced the appointment of Chris Boothe to the role of global brand president effective immediately. Boothe, who currently serves as CEO of Spark Foundry USA, will focus on further scaling Spark Foundry’s unique brand proposition across 60 global offices in 35 countries. As global brand president, Boothe will be responsible for driving growth […]
Everton Football Club has been recognised for their work with two commercial partners at the UK Sponsorship Awards – with Blackwell Global and Sure picking up gold in their respective categories. Blackwell Global’s #BluesChallenge campaign beat off competition to win the ‘Best First Time Sponsor’ award. Wayne Rooney and Jordan Pickford were amongst the cast […]
Magix has released Photostory Premium VR, their latest software that complements Magix’s Photostory product family with a new way of editing photos and videos. The program includes a set of VR functions, the full functionality of Photostory Deluxe and other additional effects. Photostory Premium VR offers users various options to create interactive VR presentations. 360° […]
In February, Identity appointed Toby Havord as experiential account director, heading up the experiential department in the business development team. Toby has over 20 years of experience within experiential marketing, producing large scale roadshows, events and product launches for the likes of Adidas, BMW, Diageo, Heinz, Kellogg’s, Samsung and many more. Toby’s experience in the industry has allowed him to […]
For a second year in a row, GottaBe! is touring and sampling with Dorset Tea. The campaign kicked off on Sunday, 25th March at Swanage Pier, where the vintage Dorset Tea Unit appeared with plenty of free cups of tea. Similar to last year, the Dorset Tea Unit is traveling the breath and depth of the Jurassic […]
British Land, joint owners of Meadowhall, has announced continuing investment as five major retail brands take inspiration from the redesigned centre and commit to significantly improving their own stores. River Island, Ted Baker, Footasylum, Primark and Molton Brown have invested a combined £6 million in improving the design and function of their stores at Meadowhall. […]
Promohire have been appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. Promohire converted on of their H-Vans and hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London […]
Foodservice Catering Equipment specialist, Nisbets Plc. has announced the appointment of Lynn King into the newly created role of customer experience, brand and marketing director’. Lynn brings a wealth of marketing experience into the position having delivered significant results within a number of senior marketing roles, most recently as vice president brand & customer development […]
Independent creative agency, RPM are once again working with Mondelez on the Cadbury Easter Egg Hunt for 2018. This will be the 11th year the event has run in partnership with The National Trust and The National Trust of Scotland, and RPM’s 5th year managing the campaign, which looks to leverage the ritual of Easter […]
Thorpe Park Resort has announced its latest attraction The Walking Dead: The Ride – the first ever rollercoaster that charges mobiles with the screams of its guests and vibrations from the ride. The launch comes as it is revealed that running out of battery life on phones is the biggest phobia for 68% of millennials. Train carriages on The […]
Primesight has reached its latest milestone of deploying 100 InLinks across the UK, providing advertisers with the opportunity to reach an estimated 36 ½ million impacts in two major UK cities through 200 digital screens. In eight months, InLinks have showcased over 35 campaigns with key brands such as Facebook, The Guardian, O2, Bulmers, Barclays, […]
Oreo has launched an out-of-home campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s New Oxford Street. It offers passers-by the opportunity to find hidden cookies […]
adam&eveDDB have launched their second campaign, Project 84, for CALM (The Campaign Against Living Miserably), a charity dedicated to preventing male suicide. The work aims to initiate conversation and action around male suicide prevention and bereavement support. The 84 sculptures are a visual representation and poignant reminder of the tragic statistic that 84 men take […]
Experiential and production agency, Mobile Promotions, has announced David Walley as its new CEO following his significant investment into the company to facilitate ambitious expansion plans next year. After over 30 years building the company into a multimillion pound business with blue chip clients, Robin Carlisle will take up the role of Chairman with a […]
The organisers of the historic Burwarton Show, who are celebrating their 127th year, have confirmed that they will be using SimpliWiFi for the fourth year running. Held annually at Burwarton near Bridgnorth, Shropshire the show regularly attracts several thousand visitors. This year it will be held on 2 August 2018 and has already confirmed a […]
eBay has launched a colourful nationwide digital out of home (DOOH) drive designed to bring the online retailers product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a UK-wide campaign that spans transit, retail and roadside environments and runs until the 8th April. The campaign taps into those […]
Argos is launching the ‘home from home’ workout space to offer a variety of free fitness classes to the public. Argos, which offers more than 2,000 fitness products in its extensive range, has collaborated with brands to offer the workouts. FitBit, Reebok and USN will all be lending expertise, with fitness specialists such as Carly Rowena, Bradley Simmonds […]
Freeman has launched Blueprint, its web-based floor plan management system designed to transform the way show organisers plan, manage and sell event booth space. Originally launched in 2009 in the European, Middle Eastern and Asian markets as ShowPlans, Freeman is now launching the platform in the U.S. with a new name and new features. Blueprint […]
TRO has been appointed to deliver the national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity Coupé (SAC). Aimed at an adventurous target audience, TRO has devised a bold experiential campaign for the X2 consumer launch, which sees a partnership between BMW and top bouldering centres across the UK. Entitled the […]
McCann London and search engine Bing have constructed the “Bing Search Bar” – a juice bar at AdWeek Europe, where conference goers pay for their refreshments with a search. The concept of gaining something you really want simply by searching on Bing is a way of bringing to life the principle behind Microsoft Rewards. This […]
To celebrate the release of the prehistoric comedy adventure film, Early Man, an engaging augmented reality character trail was launched at Bluewater throughout February half-term. The experiential activity formed part of Landsec’s exclusive partnership with Aardman and StudioCanal, to bring Early Man to life across its portfolio of retail and leisure destinations. Following the launch […]
EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show, unveiled on Thursday 22nd March at Hamleys Regent Street. A UK-wide experiential roadshow tour with intu shopping centres will follow in April. The fashion stunt, devised by Bath-based agency Highlight PR, comprises two […]
Pret A Manger’s shop teams will be giving away over 300,000 free drink tokens to encourage customers to ‘Make Someone Smile’ by giving the gift of coffee. This will be Pret’s biggest ever giveaway. The tokens will be handed out at random in Pret shops by Team Members from Monday 19th March until Sunday 25th […]
Provision Events has been commissioned to work with Kia Motors America throughout 2018 to activate the Kia Sorrento Swing Challenge at seven LPGA Tour Events. The activations are designed to showcase Kia’s sponsorship across the LPGA Tour and engage golf fans in fun activities at the chosen events. Simon Jones, Head of Sales and Business […]
blowUP media has promoted Simon Russell to managing director sales and Howard Staines to head of sales. The decision was driven by the business’ desire to further provide ownership of hard-to-reach audiences through giant poster advertising in new and creative ways. Russell has been at blowUP media for three years, joining as sales director following […]
To support the successful opening of the new Seat store at Westfield London, events and experiential agency Energy kick-started a two-week activation on Saturday 17th March in the main atrium. Unlike a traditional car stand, Energy has created an environment that is more in keeping with being outdoors in Barcelona, surrounded by the buzz of Spanish […]
Pumpkin PR has appointed former Penguin Random House communications director, Maureen Corish, as managing director. With more than 20 years’ experience of leading communications for global organisations and world-class brands, including Penguin Random House, Emap PLC and the BBC, Corish will be responsible for leading Pumpkin’s strategic development and growing the client portfolio which includes the likes of M&C Saatchi, Ogilvy, 23red and Tribal Worldwide London. She will report directly to Pumpkin […]
Brand design agency, Conran Design Group, has announced the appointment of Dominic Zammit as head of digital with immediate effect. Zammit will be responsible for all of the digital output of the agency, working closely with clients to deliver effective digital solutions. He will continue to evolve the agency’s digital proposition and capability, both as […]
Ninja Adventure in Preston, a new £0.5m attraction which combines fitness and ninja skills, will be opened by the city’s Mayor next week. The leisure destination contains the largest Ninja Course in the UK and lets people of all ages practice the art of the ninja by taking on a series of courses designed for […]
Growing retailer Skinnydip has rolled out standalone stores at five intu centres to promote its brand and take advantage of their high customer footfall. The new stores at intu Trafford Centre, intu Lakeside, intu Watford, intu Victoria Centre and intu Chapelfield are among 12 openings for Skinnydip since 2017. The accessories business was set up […]
In a structured deal, potentially worth in-excess of $100 million, global content company CreativeDrive has acquired 3D visualisation and augmented reality tech-startup, Decora. Decora offers cost effective product visualisation, augmented reality and immersive experiences at scale. Decora, founded in Brazil in 2012, is an accelerated CGI engine with a client roster of marquee retailers. The company has streamlined the […]
Promohire partnered up with Mission Media to deliver three Belvedere branded Tuk Tuks for Belvedere’s latest activation. Complete with Belvedere’s brand livery, the colourful promotional vehicles shuttled guests around the Soho area throughout London Fashion Week to ensure editors and fashion show-goers got to their destination on time. The Tuk Tuk’s also enabled them to […]
The new Midland Metro extension in Birmingham has brought new passengers to the Metro, some of whom had never used this form of transport before. The extension takes passengers from Snow Hill to Grand Central station, previously New Street station, and runs every 6 minuets at peak times. Ahead of its opening, Travel for West […]
MSQ Partners were tasked to create a campaign that targets those who have not yet registered, or who need to re-register because they have recently moved house. The activity marks a new approach to Electoral Commission’s communications strategy by focusing on conveying how quick and easy it is to unlock your vote, where previous campaigns […]
The multi year agreement includes coverage of the Emirates FA Cup, the FA Women’s Super League, the men’s and women’s national teams and all major events hosted at Wembley Stadium connected by EE, including the 2020 UEFA European Championship The Football Association (FA), the governing body of English Football, has announced that it has awarded […]
Reebok has appointed MKTG to stage a hard-hitting experience in partnership with Sports Direct in London on March 15th to promote its association with the UFC and its UFC Fight Night Collection. Ahead of the UFC Fight Night event at London’s O2, Reebok invited aspirational mixed martial arts fighters and fans to test their punching prowess at […]
Zipjet has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found. Activity kicked off in mid-January and will continue for the foreseeable future, covering locations including Oxford Circus […]
Born out of sister-agency PrettyGreen, new stand-alone creative production house, The Producers, will be run by content and production, managing director, Sian Baker, to tap into the growing need for ‘in-sourcing’ and co-creation. Production teams will be set-up to be an extension of a client’s team in terms of skill-set, mindset and location. Creating nimble […]
Brand experience design consultancy, 2LK, have been appointed by Canon Europe to their agency roster. 2LK’s initial key deliverable is an integrated Canon experience for one of the largest stands at Photokina 2018, the world’s leading trade show for the photographic, imaging, and video industries. Photokina takes place 26-29 September 2018 in Cologne, and attracts […]
In a rapidly changing retail environment where customer experience is paramount, Retail Marketing Group, is strengthening its management team to equip the company for future growth. Andy Tow has been appointed as managing director to bolster its market position and expansion into global territories. Following his appointment, Andy Tow, MD, Retail Marketing Group, explains: “What […]
Kids entertainment brand Nickelodeon and shopping centre owner intu are collaborating for a major slime related activation involving a specially created slime-ulator which will be touring intu shopping centres in the UK. Being slimed by Nickelodeon is the ultimate badge of honour and the physical embodiment of the playful and unconventional nature of the kids […]
Provision Events is expanding its horizons by partnering with Aiden Howes from creative brand experience agency We Few. Howes, who has worked in the creative industry for over 18 years, cut his teeth with agencies such as Publicis and Ogilvy and Mather, before setting up his own agency ’We Few’ in 2013. Having worked closely […]
Imagination powered the launch of the new all-electric Jaguar I-PACE with a series of interactive activations at this year’s Geneva Auto Show. The experiences were designed to showcase Jaguar’s first all-electric production vehicle and allow customers to discover its unique design and advanced technology. The activations also supported the Auto Show experience itself, giving visitors additional […]
Ahead of International Women’s Day, augmented reality experts, Zappar teamed up with Enlighten and CompTIA (leading tech association) to create augmented reality enabled posters, celebrating women throughout history. Working closely with CompTIA, Enlighten developed a campaign to allow users to redesign and develop the classic Rosie the Riveter poster from World War II, in their “Reimagine Rosie” campaign. […]
GES has been awarded silver status by Investors in People. The Investors in People (IIP) Standard defines what it takes to lead, support and manage people for sustained success. Based on 25 years of leading practice, collaboration with over 1000 organisations and management thinkers, the IIP Standard reflects the very latest workplace trends, to help organisations be the […]
intu is once again on the hunt for entrepreneurs to work with as part of intu Accelerate. The incubation programme, now in its second year, aims to develop young businesses with fresh ideas that will help shape the future of the retail and leisure market. Following on from last year’s success, which saw robots in […]
Eat Natural, the British snack bar company, has appointed creative agency Hot Pickle to create and implement its ‘Made in the Makery’ experiential activity throughout the summer. The nationwide campaign, kicking off in June, will focus on key family, food and music festivals. ‘Made in the Makery’ will be a fully immersive experience, allowing festival-goers to experience making their very own, totally unique Eat Natural […]
Beverage distributor Alcobrands continues expansion of their brand portfolio with the distribution of two premium vodka brands, Russian Standard Vodka and Żubrówka starting 1 April. Russian Standard Vodka is the world’s number one premium Russian vodka with global sales of over 3.4M 9Llt. Żubrówka, the Polish vodka with over 500 years of heritage, is the world’s fastest growing […]
Mr Men Little Miss has launched its new character,Little Miss Inventor, with an interactive event at the Manchester Museum of Science and Industry and a competition to encourage kids to get inventing. The new character’s reveal coincides with International Women’s Day Running in conjunction with the event is a national competition encouraging children to submit inventions to […]
Undercurrent were challenged by O2 to design and bring to life an ‘O2 portal’ as part of a new ATL campaign promoting O2’s association with live music. Over the past year O2 have looked to capitalise on their live event platform, encouraging customers to #FollowTheRabbit in order to gain access to huge events nationwide. Undercurrent’s […]
One of the UK’s largest suppliers of mobile WiFi services has unveiled its latest foray into the world of event’s technology with the launch of its heat mapping technology. SimpliWiFi’s new service makes use of conventional CCTV and thermal imaging cameras to find hot spots in crowds during festivals in order to aid events organisers. […]
Persil UK is encouraging families in London to get outdoors come rain or shine. Real-time weather data will trigger content on one of Ocean Outdoor‘s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and embrace dirt. Surprising consumer […]
On-demand food delivery service, Deliveroo has announced that the world’s first billboard made entirely from burgers is set to come to London. The billboard, standing at four metres, will be assembled using thousands of burgers, which will be available for members of the public to devour for free. Burgers are one of the nation’s most […]
Attendees to FMBE’s BE Connected winner’s celebration will leave with insight into people the UK electorate and their shopping habits courtesy of guest speaker Joe Twyman. The event itself is free to attend, on Tuesday 13th March at The Woodman, Highgate, though places are limited and there are only a few registered places left. Joe […]