News

Next opens giant West Midlands store at intu Merry Hill

Next has opened one of its biggest stores in the UK as part of intu Merry Hill’s multi-million-pound transformation programme. The opening on Tuesday (14th August) comes ahead of owner intu’s plans to spend more than £100 million refurbishing the West Midlands shopping destination and building a major leisure extension. Work by intu and Next […]

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GetFeedback appoints Threepipe to drive further global growth

Following a competitive pitch process, GetFeedback, the world’s fastest growing customer feedback solution for Salesforce customers, has appointed Threepipe. Threepipe will be managing customer prospecting and acquisition strategies in key global sales territories via display and social media channels. GetFeedback’s mission is simple: to help companies understand and improve their customer experience with  mobile-ready surveys […]

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Merlin appoints HeyHuman to promote world-first conservation project

Behavioural communications agency HeyHuman has been appointed by Merlin Entertainments as lead creative for a world-first conservation project for the Sea Life Trust. HeyHuman will deliver interactive, immersive installations that highlight the Sea Life Trust’s ambitious beluga whale project. It will roll out in seventeen different Sea Life centres across six countries including the United […]

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Fold7 and Carlsberg create the world’s first waterfall-powered pub

Carlsberg is opening the world’s first completely off-grid pub powered only by a waterfall. Six young people with no prior construction experience came together to build the pub, which is now bookable on Airbnb. Build the Danish way is a unique social experiment meets innovative design challenge created by advertising agency Fold7 in collaboration with […]

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Basketball fans flock to Westfield London for NBA Crossover

Basketball fans flocked to Westfield London over the weekend for NBA Crossover – a free exhibition which brought the music, fashion, art and entertainment of the game to life. Fans also have the chance to meet NBA player John Collins. The event, created to showcase the convergence of the NBA and popular culture, is taking […]

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A winning pitch for Agent42

Marketing and PR agency Agent42 EMEA have announced they have been chosen by games giant SEGA Europe to be part of some of the biggest news in the world of gaming this year. Sports Interactive and SEGA Europe have agreed a licensing deal with the German Bundesliga – the league with the highest average stadium […]

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More Th>n hosts theatre experience in a car

A unique four wheeled West End theatre is opening this summer.  London’s famed theatre district will host a play that takes place entirely in a car – with the cast sitting in the front seats and the audience in the back seats. The unique play in a car has been commissioned by car insurers MORE […]

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Social media streaming raises the bar for Gymshark’s homecoming pop-up store

Ahead of the launch of Gymshark’s 2018 summer pop-up store in Birmingham, UK, the sportswear brand harnessed the power of live video streaming to social media with Grabyo, helping drive event attendance to a new record of just under 10,000 people. Gymshark delivered six live social video shows using Grabyo’s Producer product, with each Facebook […]

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Benefit Cosmetics teams up with Alice Skinner to celebrate brow raising women

Benefit Cosmetics has joined forces with Alice Skinner and a team of street artists to create two inspiring murals. The artworks will celebrate the collaborative efforts of women, who support each other’s ‘brow-raising’ incredible actions and accomplishments – just like the very women who founded Benefit in 1976, Jean and Jane Ford. Alice Skinner, best […]

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Bridgestone creates pop-up gym to celebrate Daley Thompson’s 60th birthday

Worldwide Olympic Partner, Bridgestone, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates the Olympians 60th birthday. The gym, which is open for one day only, will be located on London […]

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TRO promotes senior leaders

Global brand experience agency TRO has announced two key senior leadership appointments. Former Chief Operating Officer Michael Wyrley-Birch has been promoted to Chief Executive Officer. Responsible for all TRO offices, Michael will continue to play a vital role in the wider strategy and leadership of the global agency, collaborating with Omnicom Group agencies internationally. Michael was […]

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Ricola celebrate National Swiss Day in the capital

To celebrate Swiss National Day, on 1st August, Swiss herbal sweet experts, Ricola put on a performance  in central London, as part of their ongoing ‘Be More Swiss’ campaign. Direct from the Swiss Alps to the West End, Ricola’s most prestigious musical maestros showcased their finest alphorn skills in Covent Garden. The Alphorn is a 3.4-metre long soft-wood […]

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Specsavers launches experiential campaign to reduce stigma of hearing loss

Audiology division of Specsavers tours UK offering free hearing checks and advice. This summer, people across the UK will be able to take free preliminarily hearing checks as part of a Specsavers roadshow, which goes on tour during July and August. Run by global brand experience agency Sense, the experiential campaign will raise awareness of […]

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XYZ and Hotpoint bring Fresh Thinking activation to Camp Bestival

  Hotpoint are teaming up with Jamie Oliver to challenge the nation to think differently about the Forgotten Food within their homes and are asking them to submit their own Forgotten Foodrecipe to Hotpoint to be in with a chance to win a place at the launch of the Fresh Thinking Pop Up Café with […]

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WhereWolf announces first UK pop-up Store in Covent Garden

  St Martin’s Courtyard has announced that the first ever searchable and shoppable fashion store, WhereWolf, will debut its first pop-up shop in the UK at St Martin’s Courtyard, Covent Garden this summer. Located at number 6 Slingsby Place, WhereWolf is set to open its 1,700 sq. ft store for visitors from 3-15 August. Originally […]

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The Laughing Cow’s Snack Like You café pops up in Spitalfields

  Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, The Laughing Cow Snack Like You Café will offer a free personalised snacking experience. Designed to satisfy every snacking palate, the immersive two-day pop-up café will see visitors embark on a unique journey of snacking self-discovery, serving up free personalised snacks to surprise and delight. […]

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CSM Live hires new commercial director

CSM Live has named Stacey Knight as their new commercial director. In her new role, Stacey will be responsible for the coordination of all sales and marketing activities, with a focus on driving new business opportunities. “We are delighted to welcome Stacey to CSM Live and can’t wait to start working together on all the […]

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Oliver UK bolsters senior creative team with three new hires

In-house specialist Oliver UK is bolstering its creative team with three key hires: Kevin Bratley joins as creative director, while brother-and-sister duo Jade and Lee Trott assume roles as art director and copywriter respectively. All three will work across key accounts and report to Oliver UK’s ECD, Rob Kavanagh. Bratley will direct all integrated creativity across the […]

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Spotify Trike hits the streets of London for Pride

Gorilla Marketing & Events created a mobile sound system on a trike for streaming service Spotify’s appearance at Pride 2016, installed a larger and louder sound system for Pride 2017, and this year refurbished the trike and banners so it looked and sounded fabulous for Pride 2018.“It’s a great little project and we have loved working on it […]

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90 years of Queensgate celebrated by local business competition

Lendlease and Invesco Real Estate, the global real estate investment manager, have announced that Westgate Arcade in Queensgate Shopping Centre, Peterborough, has been celebrating its 90th anniversary this month. In collaboration with National Independent Retailer month, the arcade is celebrating by holding a competition to find the most exciting new independent business in Peterborough.  Business […]

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Aperol-ivery adds spritz to National Prosecco Day with Aperol Spritz delivery service

To help Brits celebrate National Prosecco Day, and start their evening in true Italian style, Aperol – Italy’s iconic orange bittersweet aperitif – is giving people the chance to receive an Aperol-ivery and enjoy their first drink of the evening delivered to their doorstep. Aperol-ivery winners can expect an Italian Aperol bartender’s arrival at their […]

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Cake creates the world’s first train station vineyard for Brancott Wines

  Cake, the Havas owned brand experience agency, has created the world’s first train station micro-vineyard across train stations in London to brighten up commuters’ journeys. The micro-vineyard launched at Kings Cross Station on 17th July and re-appeared at Waterloo Station on 19th July, and London Bridge Station on 21st July and will be heading […]

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MKTG and Nars hit the road to bring new blush collection to European beauty fans

Nars Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The Nars Orgasm Tour featured a pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. The trailer’s interior and exterior designs reflect the brand’s identity and feature prominently […]

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The Shopper Agency becomes part of global organisation Outform

The Shopper Agency, which has its head office in Leeds, has become part of global retail experience and manufacturer hybrid Outform.  Following an equity restructure, Outform, which has 250 employees, has become a significant shareholder in The Shopper Agency, in the first collaboration of its kind entered into by either party. Becoming a group will […]

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Glenfiddich and Space launch the next instalment of Experimental Series

Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launched on July 23rd  in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the […]

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Encona and Grace Foods bring Caribbean Food Week Festival to Southbank

Bringing a taste of the Caribbean to the streets of London, the annual Caribbean Food Week Festival will be held on the 24th and 25th August in celebration of Caribbean Food Week 2018. Taking to London Southbank, Bernie Spain Gardens, the event will bring Caribbean culture to life through live cookery demonstrations, authentic street food and market stalls […]

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Photobox appoints media agency The Specialist Works

E-commerce photo gifting brand Photobox has appointed media agency The Specialist Works to handle its communications strategy, media planning and buying account. Following a competitive pitch, The Specialist Works are tasked with positioning Photobox as the go-to website for thoughtful gifts. The Specialist Works will be delivering brand and acquisition activity across the UK and […]

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Tenpin appoints Earnie to provide ongoing creative and strategic direction

Following a competitive pitch, Tenpin has appointed Earnie (the creative arm of Threepipe) as lead agency to provide strategic and creative support. The initial work begins with a summer brand campaign to appeal to families, which will roll out across Tenpin’s 44 bowling sites and online channels. Earnie has created ‘Time for Tenpin’ which is […]

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Mr Kipling’s BFG cake sculpture appears in London

Food artist, Michelle Wibowo and Sketch Events unveiled a larger than life BFG made entirely of Mr Kipling cakes. Sitting on a bench at the top of Primrose Hill, Roald Dahl’s BFG measured 7.32 metres tall from head to toe, four times the size of a human. The sculpture was built using 7,500 Mr Kipling cakes, weighing […]

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Provision Events marks 14 years of business with the 2018 Open Championship HSBC Golf Zone

14 years after the company made its first foray into events at the 2004 Open fan experience experts, Provision Events (PVE), has reported record attendance and overwhelmingly positive feedback for the series of experiential activities it designed, built and delivered in the HSBC Golf Zone at this year’s Open Championship. After seeing the large scale […]

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i2i embarks on #myfabland tour

  i2i have taken ice lolly Fab on a family friendly fun tour around the UK. #myfabland took over Bernie’s Spain Garden, London Southbank on July 7thbefore setting off on the roadshow. The event is for families with members from the ages of 6-12 who want to experience exploding confetti sprinkles geysers, Huge 5ft fab lolly […]

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ICON Retail rebrands as CSM Retail

As part of a strategic move to offer a clear defined proposition across all CSM services, today, Thursday 19thJuly 2018, ICON Retail is rebranding as CSM Retail. The award-winning retail specialists offer clients a creatively led approach to window displays and retail experiences. Recent work has seen the agency help Fenwick celebrate the Royal Academy […]

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Toaster wins competitive pitch for Natural History Museum

Digital Creative Agency Toaster was chosen to create a digital experience like no other, to complement ‘Dippy on Tour’, the tour of the Natural History Museum’s iconic cast of a Diplodocus dinosaur cast around the UK. Toaster won a competitive pitch process to concept, design and build a digital immersive app- ‘Dippy’s Naturenauts’, helping families […]

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North East School and Tesco celebrate diversity

An LGBTQ+ group at a North East school teamed up with a local supermarket to help the community and raise money for a good cause at the same time. Eight students from Whickham School’s LGBT+ group, the Rainbow Society, and four members of staff were invited to Tesco, at Kingston Park, to take part in […]

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L.L.Bean partners with Hyphen for summer brand activations

L.L.Bean has set up shop at festivals across the UK to celebrate the outdoors. The Outdoor apparel brand made its UK debut at the weekend, with an activation and pop-up shop at the first-ever National Forest Festival – Timber in Derbyshire. It was the first in a series of live brand experiences, created by Hyphen for […]

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Icon Outlet to add shopping to the O2 experience

AEG and Crosstree Real Estate Partners have revealed their vision for ICON Outlet, the 210,000 sq ft premium urban outlet that opens in October under the tented roof of The O2, bringing shopping to the venue for the first time.  Together with the construction of a 50,000 sq ft cinema extension for Cineworld and a 30,000 […]

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Weber and A Little Bird help the UK create perfect barbecue food every time

Brand activation agency, A Little Bird, has created an experience for lifestyle brand Weber, the world’s leading brand in barbecuing innovation. Weber view barbecuing as a lifestyle choice, but different cultures and consumers adopt different behaviours when it comes to barbecuing. Following the success of the previous year, the Weber ‘Grill Squad’ will visit 20 […]

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Heathrow Airport select winner for the DMA Customer Engagement Labs

Today the DMA can announce the winners of the latest Customer Engagement Labs, run in partnership with Heathrow Airport. The one-day event is a hands-on experience where attendees have the opportunity to respond to a live brief from a brand. Heathrow Airport challenged participants to find new ways to maximise brand loyalty, and engagement across […]

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MCI group acquire majority stake in One Communications and Marketing Group Middle East

MCI Group the global leader in meetings, events, congresses, association management and strategic consulting acquires controlling interest in One Communications and Marketing Group (ONE CMG) – the holding company of Turret Media, Saluki Media,  tmh, ONE PR and ONE Digital – in the Middle East. Chris Fountain, co-owner alongside MCI and group managing director, ONECMG said: “Having managed the business for over 10 years, under the […]

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Zippo appoints Richard Finlow as senior VP of global sales and marketing

Zippo Manufacturing Company has announced the appointment of Richard Finlow to the new position of senior vice president of Global Sales and Marketing. Finlow previously held the position of Senior Vice President of Global Sales. This newly created management role has united the sales and marketing divisions. In his new position, Finlow is set to […]

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TeamHaven releases its integration with Zoho Reports

According to TeamHaven, companies often face time-consuming challenges transfering their data into their chosen BI reporting tool which leads to ineffeciency and delays. The first issue being the large amount of time spent on exporting the data and then importing this into a BI tool.  This results in the data being out of date and is a very […]

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Zipcar Flex gives Londoners the chance to win free driving for a year

This summer, consumers across London will be invited to take part in a Zipcar Flex challenge, with the winners enjoying free driving credit for a year from the car sharing brand. Run by global brand experience agency Sense, the campaign will use the game to introduce consumers to Zipcar Flex and drive acquisitions to the […]

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intu brings giant British bugs into 13 shopping centres nationwide

The initiative is being backed by naturalist Chris Packham and features 12 supersized, indigenous bugs including the honeybee, ladybird, hornet, swallowtail butterfly and the nut weevil. It launches at intu Lakeside today and will be on display until the end of July before spending the next year visiting 12 other intu centres around the country […]

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Barefoot’s Bare Your Sole campaign uncovers people’s quirks to champion diversity and inclusivity

The wine brand’s successful experiential tour celebrates individuality for the third year running Now in its third year, Barefoot Wine & Bubbly’s successful #BareYourSole campaign will be touring the UK during July. It will be encouraging people to be proud to be different and revel in their uniqueness, as research by the award-winning wine brand […]

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Caroline Casey to deliver headline keynote at ad:tech London 2018

Prominent social activist and entrepreneur, Caroline Casey, will highlight issues within the advertising industry around diversity and inclusion for disabled people at ad:tech London 2018. Following ad:tech London’s partnership with Festival of Media, Casey will be interviewed by Festival of Media CEO, Jeremy King, on the Headline Theatre Stage, hot on the heels of her […]

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Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights joined Pride in London for a colourful celebration including the first ever audio-synched campaign. Ahead of the Parade, a sequence featuring LGBT+ community members and Pride images provided by Getty Images, dominated the full motion display. Adding to the party atmosphere was the first ever audio-synched campaign of the Pride in London […]

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St Martin’s Courtyard chooses love

St Martin’s Courtyard, Covent Garden is supporting the capital’s Pride celebrations and launched a new pop-up store, Choose Love x Pride in London, at 9 Mercer Street, from June 29th until July 7th. The Choose Love x Pride in London store was founded by Help Refugees in order to raise funds for LGBTQI+ refugees and asylum […]

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PBA and Blackjack boost luxury training expertise

  Blackjack Promotions has once again partnered with Penny Blake Associates (PBA), acknowledged experts in training luxury brand retail personnel, to boost its client services offering in Ireland. PBA founder Penny Blake is heading up a series of training sessions for Blackjack’s specialist luxury retail staff in Dublin. The teams will benefit from learning the latest tactics […]

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WCRS & Sky Ocean Rescue reveal biggest threat to our seas

By 2050, the plastic polluting our oceans will outweigh the marine life. To highlight this environmental risk, WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on Tuesday, July 3. Conceived by WCRS, Engine’s creative agency, Sky Ocean Rescue: The Ocean’s […]

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ASICS and Provision Events Serving Up a Treat on Regents Street

Provision Events (PVE), the sponsorship activation expert, helped to warm up British tennis fans for Wimbledon this weekend on behalf of sport and music agency Ear to the Ground and ASICS, with a Speed of Serve challenge located outside ASICS’ largest global retail store on Regent St. Part of the Summer Streets events, the Speed […]

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Wimbledon 2018 ‘Arrivals’ campaign by Space takes visitors on a visual journey through The Championships’ history

The All England Lawn Tennis Club (AELTC) will welcome almost half a million visitors to this year’s Championships by transporting them on a visual journey through the iconic tournament’s rich history as they make their way to the Grounds. This year’s “Arrivals” campaign,  tells a series of  stories from its opening in 1877 to the […]

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POINT3 launches to support people and business with health and wellbeing programmes

Mayo, Morgan and Stansfield launch POINT3 Wellbeing, a newly formed wellbeing company that provides a simple and sustainable approach to managing mental, physical and emotional health and wellbeing in the workplace and at home. Aimed primarily at companies and their employees, POINT3 Wellbeing has created a  range of products and services – categorised by the three pillars of […]

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Guns N’ Roses ‘General Admission’ comes to Camden

To celebrate the re-release of their debut album ‘Appetite For Destruction’,Guns N’Roses in association with UMC and Bravado unveil ‘General Admission: London’. Running from Friday 29th June to Sunday 1st July, ‘General Admission’ will be popping up in Camden Stables, North London, giving fans a chance to celebrate all things G N’R over one weekend. Taking […]

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McCurrach announces new CEO

McCurrach have announced the appointment of Jill Ross as chief executive to succeed Angus Maciver with effect from the 6th August. Jill joins McCurrach from Unilever where she is currently Global vice president responsible for the creation and implementation of Unilever’s strategy in category and channel development, omnichannel execution and commercial capability. Tony Smith, chairman of […]

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ignis and Calvet Wines bring great taste to Blenheim

With the sun shining and flora in full bloom, ignis and Calvet Wines brought a little bit of French ‘je ne sais quoi’ to the very British Blenheim Palace Flower Show. Sampling a Sauvignon Blanc, a Muscadet and a St. Emilion, attendees were invited to try the wines with a selection of complimentary canapes designed […]

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Grand Visual Kicks-Off an augmented reality football experience for Coca-Cola

Grand Visual kicks-off a unique, large-format Augmented Reality experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a show […]

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Independent Events embarks on Road Respect Last Text Campaign

Road Respect, of the Northumbria Safer Roads Initiative, have launched their Last Text Tour to spread awareness of the dangers of texting behind the wheel.  The first tour date was on Northumberland Street in Newcastle, with stops scheduled for other funding areas such as Gateshead, Sunderland and South Tyneside in the coming weeks. The tour […]

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Häagen-Dazs and Grigor Dimitrov team up for “Let’s Play” flavour-battle inspired Wimbledon campaign

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in an inspired celebration of their ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to an epic […]

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Lego teams up with year of engineering campaign to inspire and develop the engineers of the future

The Engineers of the Future collaboration will give children across the UK the opportunity to get hands-on with Lego Education solutions and develop their Stem skills through programming challenges. The building blocks to a lifelong passion for engineering could be a step closer for thousands of children across the UK, as Lego announces its support for […]

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HeyHuman brings new ACD into all-female creative team

Behavioural communications agency, HeyHuman, has announced the appointment of Liz Brown to the new role of associate creative director. Her hire brings an all-female creative lead to HeyHuman, alongside executive creative director, Shnoosee Bailey, and creative director, Carole Davids. Brown arrives at HeyHuman with over a decade’s worth of experience at agencies including, Doner as […]

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Asics and Unit9 create pitch black running experience

A project led by Unit9 director Sean Pruen and in collaboration with Edelman Deportivo and Asics, created the world’s first running track to train the mind – a custom-built 150 metre course that is cloaked in darkness with no technology, no music, no scenery, no comforts and no finish line. Using 60 custom-made sound and […]

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Freeman taps industry leaders to offer more personalised brand experiences for clients

In its continued effort to provide the most personalised and strategic customer experience possible, Freeman has hired four industry leaders to strengthen the competency of its newly created brand experience leadership team. The individuals add to Freeman’s already robust and talented sales roster and will aim to deliver tailored insights and experiences for Freeman’s diverse […]

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Liz Lean PR celebrates 20 years

Sandbanks-based public relations and marketing communications agency, Liz Lean PR, celebrates its 20th anniversary and announces recent new client wins and team expansion. Since 1998 Liz Lean PR has served clients in a variety of industry sectors, with competencies in lifestyle, tourism, retail, healthcare, property development, local government and professional services.The agency has assisted more than 155 large […]

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Savvy launches new live brand experience division

In response to a rapidly changing landscape, creative, digital and retail marketing agency Savvy, have announced the launch of a new live brand experience division ‘Savvy Live’. The new division at Savvy launches at a time when the agency is more than ever delivering live brand experiences for global brands (including campaigns for adidas, Britvic […]

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Badoo appoints Frank to activate ‘The Longest Date’ summer experiential brand campaign

On 21st June, the longest day of the year, Frank will facilitate The Longest Date, pairing couples up on a series of dates from sunrise to sunset. The experiential campaign focuses on building awareness of dating app, Badoo’s unique offering of facilitating real dates, not just matches.  Frank will manage all PR, influencer, celebrity and […]

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Provision Events serves up fan experience at the Nature Valley Open

Provision Events (PVE), the sponsorship activation expert, is helping to warm up British tennis fans for the grass court season with a three pronged fan experience at the Nature Valley Open in Nottingham. The  pre-Wimbledon grass court tournament has brought together some of the world’s best tennis talent. Working on behalf of the Lawn Tennis […]

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The IPM announces 2018 award winners

The Institute of Promotional Marketing hosted the annual IPM awards on Thursday June 14that London Hilton Park Lane. The black tie gala saw TBK win numerous gold awards, including Brand Owner of the Year and Agency of the year. Other winners scooping multiple awards include Savvy Marketing (five Golds and three Bronzes), ZEAL Creative (five Golds, […]

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Purity signs with 27Names to bolster pan-European offering

Brand experience agency, Purity, has signed a deal with Europe’s live communications agency, 27Names, which will see it become the company’s official UK agency partner.  As well as working on all brand activations, experiences and events in the UK market Purity will be integrated into the multinational group for their own pan-European campaigns. The move […]

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Whole Earth celebrates five years of Man V Horse partnership

Whole Earth, the natural and wholesome food brand owned by Wessanen UK, has sponsored its fifth consecutive Man v Horse – as the UK’s most extreme off-road running event celebrated its 39th year overall. As the name suggests, the annual race pits men (and women) against horses, with runners and riders heading out over 21 […]

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Canal & River Trust and MSQ Partners launch hyper-local campaign to reposition local waterways as a free and accessible source of wellbeing

Canal & River Trust has today launched a new campaign that seeks to promote local waterways in England and Wales as a free and accessible source of wellbeing. This new campaign follows the appointment of MSQ Partners following a competitive pitch at the end of 2017, and sees The Gate leading on strategy, media (planning […]

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House of Experience team up with leading dementia charity on first fundraising pop up tour

Experiential marketing agency House of Experience have teamed up with dementia charity Alzheimer’s Society to launch their first ever pop up tour experience. Last week, celebrity baker and Great British Bake-Off Winner Candice Brown took part in a Cupcake Day pop up in London in a bid to encourage everyone – from baking novices to seasoned […]

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Promohire helps Amazon Business celebrate one-year anniversary

Promohire collaborated with Amazon Business on their latest campaign. Amazon celebrated their 1stanniversary as a company with a bespoke promotional vehicle. Amazon Business is a new competitive marketplace for B2B products on Amazon.co.uk that serves the procurement needs of businesses of every size. Based in London, the brand had the idea to mark their anniversary […]

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Space and Nivea bring mass ‘Shower Karaoke’ to Cancer Research UK’s Race for Life

Creative agency Space has teamed up with Nivea to create ‘Shower Empowered” a liberating and immersive ‘shower karaoke’ experience as part of the skin care brand’s partnership with Cancer Research UK’s Race for Life. The campaign will drive awareness of NIivea’s shower and body care ranges by engaging consumers in a fun and celebratory experience. To bring the […]

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Cawston Press launch first ever outdoor advertising campaign

Soft drinks company, Cawston Press, will launch their first ever outdoor advertising campaign, which goes live from 18th June. The series of aptly titled ‘Taste of Summer’ 6 sheets will go live across the Waitrose estate as part of a fully integrated promotional and media campaign with the same customer. The campaign creative, developed and produced […]

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Frukt and Foot Locker throw immersive launch party at Liverpool One

  To celebrate the largest Foot Locker in Europe opening in Liverpool One, the store threw a grand opening party for special guests and local influencers. Frukt and Octagon teamed up to bring the new store concept to life with an immersive and entertaining evening in early June. The opening party saw local artists Taya […]

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CSM Live delivers Lidl Football Zone experience

After CSM Live delivered a successful campaign in 2017, the Lidl Football Zone has returned for 2018. The events aim to promote Lidl’s partnership with The FA, The Scottish FA and The Football Association of Wales and their grassroots football programmes. The Lidl Football Zone is also used as a great opportunity to showcase fresh, […]

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Century, MKTG and Penguin Random House bring the Oval Office to Waterloo

The team at Century, Penguin Random House, and MKTG invited London commuters into a different kind of office this week, to celebrate the launch of The President Is Missing a unique collaboration between James Patterson and former President Bill Clinton. ‘The president is missing so what better way to communicate that than an empty seat […]

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Pepsico and RPM launch Alvalle with Gazpacho Gathering supper clubs

This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in a relaxed, at-home setting […]

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Benefit Cosmetics introduces the Hello Happy House

For Benefit Cosmetics, happiness is something that’s core to its DNA, so they are creating an endorphin fuelled event. Launching in London this June, the Hello Happy House is designed to take guests on a journey through the differing states of happiness. Featuring four interactive rooms, guests will have the chance to indulge in an immersive experience. […]

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Ramsbury Distillery named as official spirit partner of the England Polo Team

Wiltshire artisan spirits brand, Ramsbury, has entered into its biggest partnership to-date, after signing an agreement with the Hurlingham Polo Association to become the Official Spirit Partner of the Flannels England Polo Team. The partnership involves Ramsbury supporting the national Polo team by providing Ramsbury Gin and Vodka at the official England test matches via […]

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Wasserman acquires Boris Agency

Deal bolsters Wasserman’s existing European footprint in the experiential marketing and activation space Wasserman, the global sports, marketing and entertainment agency, has announced the acquisition of Boris Agency, the Belgian experiential marketing shop, for an undisclosed sum. The deal was announced  by Elizabeth Lindsey, managing partner of Wasserman, and Boris Agency founder Dirk Wouters. The […]

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Blu appoints MSQ Partners & Hyperactive to UK launch of myblu

Blu has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by the blu team with the creation and delivery of the integrated launch, which is scheduled to go live this summer. myblu is the newest vaping […]

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American Golf recruits retail expertise to head up marketing team

American Golf has announced a series of significant appointments to bolster its management team. All of the new team members bring with them extensive retail expertise across a variety of sectors. Scott Jefferson joins American Golf in the new position of chief marketing officer, having previously held the position of marketing director at Pets at Home […]

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G-Smatt to design and install multiple G-Tainer structure for Boomtown 201

G-Smatt Europe, the organisation behind the G-Tainer, a combination of smart glass and a steel modular system, will be supplying and installing 12 of these units at this year’s Boomtown Festival. This is the 10th incarnation of the festival, which runs for 4 days in August, and brings together music, immersive art, theatre and performance. […]

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Energy and eBay pop up in Soho

“Energy, in partnership with Capital, created a Spring Spectacular with eBay in the heart of Soho. No. 15 Bateman Street hosted an experience inspired by colour designed to encourage consumers to increase consideration of eBay as the go-to site for all things home, garden and fashion. As well as hanging out in what some described […]

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Brilliant Basics hires WPP’s Richard Hartley to launch Innovation Labs in London and Berlin

Brilliant Basics – Infosys’ customer-centric digital transformation studio – has hired digital pioneer Richard Hartley to launch a network of innovation labs as part of a major expansion across Europe and Middle East. Hartley, a former senior emerging technologist at WPP’s Wunderman and Jaguar Land Rover’s Spark 44, will be Brilliant Basics’ first head of […]

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Charlie Bigham’s names new Marketing Director

Charlie Bigham’s has bolstered its senior team with the appointment of a new marketing director to support the ongoing growth of the business. Kerry Collinge has joined the fast-growing company with over 20 years’ marketing experience in the food and drink sector. Kerry previously served as marketing director at healthy snack brand Nine Foods and […]

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intu rolls out spacehoppers for shoppers

Shoppers will literally be jumping for joy around the country this week with the rollout of spacehoppers for shoppers that let kids and grown-up kids hop while they shop at intu shopping centres nationwide as part of intu’s pledge to make customers smile. The ‘Happy S-hopping’ initiative is part of the launch of intu’s new […]

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Kinetic builds on digital strength by investing in DOOH.com

Kinetic, the UK’s leading Out-of-Home (OOH) agency, has announced that it has taken a stake in creative production studio DOOH.com to further strengthen its capabilities in delivering impactful, dynamic digital outdoor campaigns. Kinetic’s investment cements a working partnership with DOOH.com that has been in place since 2015 and has resulted in multiple award-winning campaigns for clients […]

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LEGO Star Wars uses the force in hi-tech gesture based DOOH mall campaign

Lego has launched a digital OOH campaign which invites shoppers to “Master the Force” to build the galaxy using on-screen Lego bricks. The experiential campaign follows on from the debut of Solo: A Star Wars Storyon the 25thMay and promotes the latest characters and brick sets tied to the Star Wars anthology. The interactive campaign […]

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intu to trial seven new technologies for its second start-up accelerator

New technologies that will reduce carbon emissions and deliver shoppers’ bags straight to their cars will be piloted by intu across its 14 UK shopping centres from this month as part of start-up incubation programme intu Accelerate. intu has signed up seven start-up companies, selected from 97 applicants, who will test their innovative ideas to […]

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Red Bee launches new Stowford Press campaign

Red Bee has released a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee were tasked with helping the brand stand out in a category crowded with images of summer apple orchards and happy friends at festivals. The aim is to increase both brand saliency and category reach, […]

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