Promohire worked with experiential agency The Persuaders on the Netflix launch of Stranger Things 3. The team transformed an ice cream van to create the Scoops Ahoy ice cream parlour from the new series. The 1985 inspired ice cream van toured the UK and visited cities such as Glasgow, Leeds, London, Exeter and Dublin. It […]
The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission is showcased with a visual spectacle, which combines user generated visuals provided by the public and […]
Global brand experience agency Sense has reorganised its product offering by separating different types of experiential into silos, each with their own process and approach. The move is a response to the maturation of the experiential discipline, one of the newest forms of marketing, which has relatively little established theory dedicated to it and can […]
To celebrate the official launch of the new 2019/2020 Everton home kit, images of Everton stars such as Richarlison, Gylfi Sigurdsson, Seamus Coleman and Danielle Turner, were projected within Liverpool One on Friday, July 12. As part of the collaboration between Everton and Umbro, the sportswear brand behind the new kit, the Blues’ stars were illuminated […]
Neuroscience research released today demonstrates how full motion digital out-of-home campaigns which use enhanced technology are eight times more impactful than creative content carried by static displays. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences, establishing a clear […]
Little Shop comprises 25 iconic M&S Food products, miniaturised into collectables for customers and their families to collect, play and swap over the summer holidays, building their very own M&S Little Shops. The collectables campaign is aimed at parents with kids from four to eight years old- with big kids warmly welcome too! Small but perfectly […]
Amplify are launching a dedicated content division to be helmed by Alex Wilson. Leaving his role as creative partner at Lucky Generals’ experience design arm Wild Things, Wilson joins Amplify as ‘head of content’, a newly created position. Arriving in early July 2019, Wilson will lead the charge on Amplify’s new content division. Reporting into executive […]
The Behaviours Agency, formerly The Market Creative, has strengthened its team with the appointment of two new account handlers. Janey Leonard-Myers joins the 15-strong team as senior account manager. She will work on projects for Sharps, Bradstone and Simply Paving as well as the agency’s own marketing activity. Janey has more than six years marketing experience […]
LabTech, owner of Camden Market, launched its own Wimbledon hub for visitors to experience this year’s matches. Complete with North London’s biggest outdoor screen, astro-turfed lawn and an alfresco table delivery service, Camden’s Centre Court installation was open for the duration of Wimbledon. Enhancing the outdoor viewing experience, North Yard offered visitors a dining service which enabled […]
Shaftesbury have launched a free art exhibition in Chinatown London celebrating Asian ingredients, composed by young fine art photographer Marcella Chan. Guests and Chinatown stakeholders attended the launch party at China Exchange on Wednesday 10 July, to experience Contemplate, an exploration of dual identity through food. The exhibition, which runs from 9-14 July, explores […]
Serious introduced new scenic elements to Glastonbury’s Park Stage, along with Pyramid, The Other and West Holts festival stages, with over 60 site structures across a sun-drenched Worthy Farm, June 26-30 June, 2019. The Serious Stages Glastonbury story spans thirty-five years, having supported neighbour Michael Eavis since the early eighties. When the first Pyramid Stage burnt down just […]
Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July). The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded […]
Cadbury has this week launched a dynamic digital out of home campaign to encourage the nation to trial and vote for which of its three newly invented limited-edition Dairy Milk bars they’d like to keep in the range. Cadbury’s Inventor competition launched last year and invited UK consumers to invent a new flavoured Cadbury Dairy […]
EasyJet is teaming up with HarperCollins Children’s Books to put books in the passenger seat-pockets of flights departing the UK. 300 ‘Flybraries’ have hit the runways stocked with over 60,000 children’s books in seven languages ready for children and parents to pick up, read and then leave behind for the next passenger. The featured titles include; […]
Changing Places Day on 19thJuly 2019 is a national awareness day, aiming to highlight the importance of specialised toilet facilities required by a quarter of a million severely disabled children and adults in the UK. The facilities help carers to maintain a level of dignity for service users by not having to resort to being […]
Lifesaver and F1 have partnered to create F1Power; an unlimited mobile power bank service that will be available to all fans attending the British Grand Prix at the iconic Silverstone circuit this weekend, and across 18 races globally this season. The two year partnership has been created to keep fans online, charged and happy […]
Oral-B is opening an immersive pop-up themed around Artificial Intelligence and its role in the Future of the bathroom. To celebrate the launch of Oral-B’s most advanced dental device to date, the Genius X with Artificial Intelligence, the oral care brand is to opening an immersive Bathroom of the Future pop-up where guests will be […]
Following success supporting the Boyzone tour in January, the Magic Radio Bus is arriving at ‘Barclaycard presents British Summer Time’ in Hyde Park between the 5thand 14th of July, with the activation conceived and run by pop-culture marketing agency, Experience12. Magic Radio and Experience12 have a long-standing collaborative relationship and the agency was tasked with bringing […]
On 4 July, Liverpool One teamed up with Wirral School of Music to launch the ninth Tickle the Ivories Festival, one of the largest piano festivals in the North West, whilst also marking the school’s 40th anniversary year. Students at the school Leo (age 12) and Alan Davis (age 89) along with May Swaney and […]
Shaftesbury has today announced that Lumas Gallery will bring its sought-after exhibition and store concept to 21-23 Earlham Street in Seven Dials in September 2019, which will serve as the company’s UK flagship site. Founded in Berlin in 2004, Lumas focuses on the ‘liberation of art’ with a considered portfolio of museum-quality, limited-edition fine art […]
Longmartin Properties Ltd, a joint venture between Shaftesbury and The Mercers’ Company, kick started their summer pop-up, The Lawn,last weekend. Home to a host of feel-good experiences throughout the summer, the inner-city pop-up garden is available at St Martin’s Courtyard and Mercer Walk until the end of August. A range of bespoke events and workshops […]
Drinks brand Pimm’s is taking over London’s Flat Iron Square with the Pimm’s garden summertime experience. Set in an English garden, it launched on Monday 1st July and is open throughout the summer until 31stAugust. As well as big screens, a range of garden games will also be available for visitors to compete in with their […]
Havas has hired Charlie Piggott as New Business Director responsible for sport, culture and entertainment agency Cake. She joins the Cake team led by managing director, Rosie Holden. Piggott will be responsible for the growth of Cake’s clients, including EE, Carling, Paypal, the NBA and Gallagher, and helping to elevate the Cake brand in the […]
The world’s first Sausage Roll sidecar was unveiled in London on July 3rd to celebrate Greggs launching on Just Eat. The new partnership is now live in nine shops in London, Newcastle and Glasgow, acting as delivery hubs to serve over 1 million households across the three cities. To help hungry Greggs fans join in the […]
The MJR Group has bolstered its expanding international portfolio with the acquisition of Imagine This theatrical production company, along with promoting the Marvel’s Avengers S.T.A.T.I.O.N, as part of its ambitious strategic diversification; July 3rd, 2019. The MJR Group completed the acquisition of Imagine This in June 2019, having already bought a stake in the company earlier […]
intu has become the UK’s first shopping centre owner to be certified as having child-friendly wifi at its national portfolio of popular shopping destinations. The certification means that the free wifi provided at intu’s 14 centres across the UK, which are some of the largest and most popular in the country, has been proven to […]
Ice made the launch of the exclusive Huda Beauty range at Harvey Nichols Beauty Bazaar in Liverpool One a thing of beauty. The task was to create an impactful launch activation that would drive customers into store to the new Huda Beauty counter. Ice’s answer was to give both the store and customers a vibrant […]
The All England Lawn Tennis Club (AELTC) has launched a new Wimbledon Arrivals out of home (OOH) campaign, developed by creative agency Space that demonstrates how the world-famous tournament respects its past whilst embracing its future. “The Story Continues” campaign runs throughout The Championships and links historic moments in the tournament with era defining events, […]
Ellesse has unveiled its new OOH (out of home) campaign: On Point, created by RPM. The campaign is designed to showcase tennis in a more disruptive, modern style, to put Ellesse on the radar of a more urban lifestyle audience alongside its Wimbledon fan-base. The creative, which will run across a number of digital and […]
Initials has launched premium gin brand Puerto de Indias in the UK. The launch campaign, ‘It’s not pink, it’s Puerto’ announces the arrival of the original strawberry gin to the UK. First created and distilled in Seville in 2013 and quickly becoming a Top 10 Gin globally in only 4 years, Puerto de Indias will […]
Deliveroo is revolutionising those times that the nation doesn’t want to answer the door, with the first ever food delivery service that fits through a letterbox. Last year, Deliveroo broke boundaries by delivering food 450ft up in the air and is now innovating the delivery industry once again. Hungry customers don’t even need to be […]
Three new brands are hatching at popular Midlands shopping destination intu Derby, following a national retail competition. ‘Hatch’ is an initiative launched by Revo, the professional body and membership organisation serving the retail property and placemaking industry. Revo offers entrepreneurs the opportunity to set up their own shops in popular retail destinations, with rent, service charges and business rates covered […]
Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. One-liners were updated throughout the […]
Bankside-based agency George P. Johnson (GPJ) has taken the forward-looking step to bring together its brand experience specialists from Project Management, Digital, Technical Production and Live Event Production into one integrated team. Fran Elliott has joined to lead the charge – as the agency’s first Head of Integrated Production. Previously UK Leadership Board Director at […]
intu is welcoming makeup giant Morphe to its centres for the first time as part of its rapid expansion across the UK. The international brand is preparing to open at intu Victoria Centre, which will be Morphe’s third store outside of London. intu Victoria Centre is home to almost 1 million sq ft of retail […]
Impact, announces the appointment of nine new team members for its Customer Success Management, Business Development, Partnerships, Enterprise Sales and HR department as it further develops within the EMEA market. Impact is a leading natively-integrated suite of products for fraud detection, marketing attribution and analytics, and creating and optimising partnerships. Smita Pillai joins as Senior Customer […]
Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the Sea Life Trust’s (Sea Life’s partner charity)world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]
House of Experience has teamed up with WaterAid and The Wimbledon Foundation to raise awareness for the lives lost due to dirty water. On June 18ththe 2,631-tennis ball fountain structure was in Greenwich Park. Each ball represented a life that could have been saved each day if everyone everywhere had clean water and decent toilets. […]
Earlier this year, tennis player Andy Murray announced his retirement after Wimbledon – however, thanks to a successful surgery and recent win at Queens, Andy is back to his best. To celebrate his comeback, Mazetti Balsamic Vinegar of Modena and Four Winters Ice Cream Parlour have doubled up to serve up what could be the most […]
From July 1st, Jaguar will start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis championships. As the Official Car Partner of Wimbledon, Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with […]
The world’s largest aquarium brand, Sea Life, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support Sea […]
Nature takes over Covent Garden as beauty brand Burt’s Bees launches an immersive installation promoting its sustainably made, 100% natural origin Tinted Lip Balm range. The installation has been created and is managed by Omnicom Media Group UK’s DRUM, in partnership with Graffiti Life and The Dirty Fingers Club. It is located in London’s Covent […]
Research consultancy Touchstone and sister agency, Shoppercentric, have announced an exclusive global partnership with cloud-based neuroscience provider MindTrace. In a significant step forward for market research, MindTrace harnesses existing technology to accurately identify, for any marketing asset shown (e.g. marcomms, packs, products, concepts, website), what attracts consumers attention, how they feel about what they have […]
The Body Shop’s strategy to rejuvenate its brand, demonstrating its activist credentials and its commitment to business as a force for good will be defined and delivered by three new agencies: Mother, One Green Bean and forpeople. Work will focus on bringing The Body Shop’s purpose to life through an enhanced omnichannel experience. Customers around […]
O’Rourke moves from Wunderman Thompson, where she led the marketing and PR function for the UK business, rallying the agency’s external communications and helping clinch Campaign’s Agency of the Year in 2018. The role will see O’Rourke grow Oliver’s reputation across the UK, and also into Europe where the business continues its rapid expansion. […]
Seven Dials is set to mark the 30th anniversary of its iconic Sundial Pillar with a free one-day event, Festival 30, on Saturday 29 June. The current Sundial was unveiled by Her Majesty Queen Beatrix of the Netherlands in 1989, replicating the original structure which was designed and constructed by an English stonemason in the 1690s. […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced that global entertainment promoters, The MJR Group, launched the second interactive Marvel’s Avengers S.T.A.T.I.O.N. exhibit at St David’s on Friday 21 June. Following the success of their initial UK site in London, the brand […]
Showpad, the sales enablement solution, has secured $70 million in Series D funding, a combination of debt and equity, led by Dawn Capital and Insight Partners with participation from existing investor Hummingbird Ventures and new investor Korelya Capital. Silicon Valley Bank provided the debt financing for the deal. Showpad has over 1,000 customers worldwide spanning a breadth […]
Muddy Puddles, children’s outerwear brand, has announced that they have completed a deal to join forces with UK (Scandinavian inspired) outdoor children’s clothing company, Kozi Kidz. Muddy Puddles will unveil their offering next month at the Outdoor Trade Show, taking place in Manchester between the 9 – 11 July 2019. Natasha Ascott, chief mudder at […]
Global entertainment and media agency Spafax has brought together Scottish craft brewery, BrewDog, and British Airways to deliver a unique customer experience that celebrates the airline’s Centenary. During its milestone year, British Airways wanted to release a series of ‘centenary edition’ products and partnered with Spafax to help them develop partnerships that would harmonise with […]
Experiential marketing agency N2O is once again inviting brands to get involved in its innovative festival pop-up, All Out Beauty. The multi-brand fashion and beauty experience lets brands capitalise on the marketing opportunities of the festival season. Following success in 2018, when All Out Beauty debuted as the first multi-brand beauty activation at UK festivals, […]
From July 2019, top handball in Germany will be played under the auspices of Liqui Moly. The lubricant specialist has acquired the naming rights to the men’s highest division, which will then be called the Liqui Moly Handball Bundesliga. The contract is valid for three seasons with an option for two more. The Bundesliga and […]
Unique all-day food and drink concept, Arcade Food Theatre, is to launch its debut site at London’s Centre Point development this July. The 12,500 sq ft unit has been secured by leading specialist UK property agency, Shelley Sandzer. Arcade Food Theatre will merge a diverse collection of innovative restaurant brands from across London, all under […]
Marking 10 years of creativity in digital out-of-home, Ocean Outdoor has named the Grand Prix winner of its annual creative competition. Chosen from 23 past winners over the past decade, each illustrating just how far digital out-of-home creativity has come since Ocean first launched its awards programme in 2009, the Grand Prix was announced at […]
Deliveroo has announced it is providing free air quality masks for their riders and the public across key cities, as air pollution concerns are on the rise. Half of all Deliveroo’s 25,000 UK self-employed riders use bicycles to make deliveries and the company is determined to play its part in tackling the challenges of pollution and […]
Aero Bliss shared the indulgent pleasure of chocolate in an experiential out-of-home campaign, which dispensed velvety, whipped bubbles. Westfield London played host to Aero Bliss indulgent moments campaign on June 15 and 16th. Shoppers were encouraged to interact with the activity, allowing them to sample the latest Aero product. Video captured during the weekend activation […]
The iconic red telephone box is being ‘reclaimed’ by nature and going on tour. WWF is asking members of the public to make a personal call for the planet and generate conversation around how climate change and environmental concerns are impacting their lives, and the world they want to live in. Featuring an immersive experience filled […]
The widespread challenges facing the car industry at the moment mean that the core brands need to be on the charm offensive in a way that is full of intent, insight, knowledge and quality. Those qualities are what FMBE witnessed at the inaugural RunFestRun, at Wiltshire’s Bowood House, observing the TRO team in action for […]
Unit9 is helping Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that let’s fans create personalised posters of themselves as footballing legends. The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores. The activation is also being supported […]
Stress Matters, the event industry well-being accreditation scheme is launching its biennial research on 10thJune 2019 and is requesting responses from across the industry, the survey can be found here. The previous research, conducted in 2017 found that: Event industry professionals believe that 71% of their colleagues are suffering from stress. 91% of respondents work […]
LinkedIn rolled out its pop-up pub, The Linked Inn, in in Manchester and Bristol following a successful run in London earlier this year. The pub was designed to demonstrate the volume and breadth of jobs available on LinkedIn, as well as how socialising with a professional community is beneficial to achieving the job you want. Guests could take advantage of ‘Daily […]
Liverpool based, live events and communications agency, Meet & Potato launch a unique brand experience roadshow for Mercedes-Benz Vans after winning a competitive pitch. Leveraging the power of industry-leading immersive technology to communicate the brand story, the tour begins at the Royal Highlands Show (June 20th-23rd) before visiting The Great Yorkshire Show (July 9th– 11th), Car-Fest North […]
A giant ‘Bee Pit Stop’ adorned with thousands of pollinating flowers was constructed in Kings Cross, London to raise awareness of the steep decline in the UK’s bee-friendly habitats. It comes as rapid urban development, alongside other factors such as climate change, means bees have to travel further and further between areas that are suitable for them […]
Strongbow has announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. The cider brand is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as the […]
Car brand Nissan has unveiled an all-new LED installation for its flagship showroom in Paris, crafted by film and motion studio Found and commissioned as part of a wider in-store installation led by strategic design consultancy 20.20. This innovative blend of art and technology is not only a first for Nissan, it’s a rare feat […]
Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]
Pop-culture marketing agency Experience12 has announced the appointment of three new hires to bolster the account management team. The new hires come at a time of ongoing team expansion for the agency and will be reporting into experiential account director, George Bateman. The hires include account manager Hannah Daulton who, having previously worked at Xpression Event […]
In early May, commuters at Waterloo were offered a chance to sample the new, rebrewed Carlsberg Danish Pilsner. In an interesting twist on traditional sampling, the beer was served by Carlsberg’s own employees, including several members of the management team, each interested to know what the public think about the new beer. The experiential activity comes […]
On June 7, Krispy Kreme is offering a complimentary Original Glazed Doughnut for customers across the UK, to celebrate those who really do believe the world is shaped like a doughnut and to commemerate National Donut Day. Donut lovers have to prove they are a believer. To claim, doughnut aficionados will need to use the secret […]
Eric Cantona has announced that he is going to space in order to prove that Kronenbourg is ‘le taste supreme’ in the entire universe. To commemorate the monumental news of Cantona’s space odyssey, Kronenbourg has unveiled the world’s first ‘anti-gravity’ monument, a levitating, lifelike statue of the legendary Eric Cantona, wearing a spacesuit, and floating in thin air […]
McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s enlisted partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its Festival […]
Out-of-home media owner Ocean Outdoor continues its Ocean for Oceans mission on World Oceans Day (Saturday, June 8) when it presents exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño. Filmed in London by the underwater photographer Robin Conway, Dance for the Sea is a new work choreographed […]
The ethical tea brand is inviting consumers to make a fair trade for Fairtrade To celebrate 25 years of Fairtrade, tea pioneer, Clipper, will open a one day pop-up at Boxpark, Shoreditch where consumers can swap their usual tea for a box of the brand’s Fairtrade tea. On 11 June consumers will be able to […]
Experiential marketing agency, 2heads, has announced unprecedented financial growth, new client wins and overall expansion within the market, highlighting an increased brand appetite in experiential marketing campaigns. Craig Wildman, 2heads global managing director says: “We are delighted to announce that our year-on-year revenues have steadily grown by 88% over the past five years and our agency […]
MCI UK has announced that they are adding new talent to their teams as the agency continues to grow in both the event experience and association management and consulting businesses. Since launching MCI Experience in 2018 to offer clients a transformative approach to experience design, MCI have earned the opportunity to work with some key brands to create […]
In conjunction with this year’s Pride in London, Seven Dials will be hosting an exclusive Pride pop-up store from 8th June until 12th July at 53a Neal Street, in collaboration with Mary Portas ‘Queen of Shops.’ The official launch and event for the Pride London store is scheduled for 12th June. For the third year […]
Amplify is serving increased client demand for the agency’s insight and intelligence offering by hiring an academic as brand editor, a gaming specialist as project manager and by creating two new strategy director roles. Jade French re-joins after a three-year hiatus as brand editor to support Amplify’s strategy team while also overseeing the agency’s comms across all […]
Leading experiential Agency, TRO brought Volvo’s latest XC40 to life at the inaugural RunFestRun. The RunFestRun event was held at picturesque Bowood House, from May 31st to June 2nd. It was a celebration of all things running related alongisde music curated by Brand Events alongside the festival expertise of presenter celebrity Chris Evans. Guest speakers […]
This season, Sure Men, joined forces with Kinetic Worldwide and DOOH.com to create a dynamic and responsive DOOH campaign focusing on key fixtures for the brand’s football partner clubs; Chelsea, Manchester City and Everton. Powered by DOOH.com’s RUSH platform the creative campaign targeted football fans using club and player IP amplifying insightful match stats in the […]
Promohire have embarked on an airstream campaign for heating and energy pioneers,Glow-worm. The brand wanted to bring back its legendary “Mystery Trip”, a tour aimed at the trade which offers 80 heating engineers the adventure of a lifetime. Glow-worm approached Promohire to help them deliver the 30-week tour, which is set to visit 80 […]
The world’s largest diners’ club, tastecard, is to launch its first pop-up restaurant in London. The ‘Hands Off!’ restaurant will allow guest’s evening to be taken care of entirely with servers feeding and watering them. Inspired by the Bangkok tradition where it is popular for guests to be honoured, treated with the upmost respect and notably, served […]
Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called […]
Lidl GB unveiled its new advertising campaign which features a fresh, bold take on the retailer’s well known ‘Big on quality, Lidl on price’ brand promise on June 2nd. The campaign sees the supermarket bring the concept of ‘Big on’ to the forefront, demonstrating that Lidl is ‘Big on’ quality, whilst always Lidl on price. Created […]
In the run up to National Refill Day (June 19), 23red and environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles. In a UK media first, the campaign turns three full motion screens […]
Natural Insight, a provider of an enterprise retail collaboration and in-store execution platform, announced on June 3rd, that Panasonic U.K. has launched Natural Insight to streamline field marketing operations. Panasonic will leverage the capabilities of the Natural Insight platform to enable the company’s field teams to execute in-store strategies and guarantee superior and consistent experience for […]
On the 3rdof June, Wave went live as Nespresso’s new experiential marketing partner to lead one of the largest in-store demonstration programs across the UK and Ireland, delivering an engaging and immersive Nespresso experience for consumer’s in-store. Nespresso’s B2C Sales Manager for UK&I, Steve Clack commented on the appointment of Wave, “We are extremely excited to form […]
Global experience agency Imagination has announced the appointment of Stephen Van Elst to the role of global innovation director for its relationship with Ford Motor Company and creative director in Imagination’s Immersive Studio. Van Elst returns to Imagination after a 16-year absence, having originally launched his career in Imagination’s London studio in 2000, leading teams […]
Bristol International Balloon Fiesta has announced a partnership with UK fruit and nut bar brand Eat Natural, bringing the brand’s ‘Makery on the Move’ activation to the event from Thursday 8 to Sunday 11 August. The hands-on food experience will allow the Fiesta’s 500,000 visitors to dive into the brand’s production process and customise their own […]
Amazon Prime brings a garden of earthly delights to London Waterloo station ahead of the launch of Good Omens, due to be broadcast on Prime Video on 31st May. The leafy enclave in the heart of the London terminal houses a towering, biblical apple tree and is manned by angels and demons tempting travellers and […]
Field marketing and sales agency, Reach, hit London town on 29thMay with an “Apprentice” style challenge in support of their client Heineken. As one of the official sponsors of the UEFA Champions League, Heineken are looking to captialise on cup final anticipation and ensure customers are fully stocked with product to meet consumer demand and […]
US sock brand, Stance, hosted the launch party for the ‘Lend Me Your Ear’ collaborative project at their debut store in 3 Neal Street, within the Mercers’ estate. Running from May 23 until June 6, the basement level of the Stance store homes the first look at an on-going collaborative project, ‘Lend Me Your Ear,’ […]
Healthy energy drink brand Tenzing has been busy sampling to commuters at London Waterloo Station. The campaign features a partnership with Time Out Magazine and is being supported by out of home advertising across a nine-week period, reaching 5.1 million people. FMBE Magazine caught up with Huib Van Bockel, Founder of Tenzing, to find out […]
McCann Worldgroup has announced the promotion of Alex Lubar to president of McCann Worldgroup Asia Pacific. Lubar, who has been CEO of McCann London, had previously served as McCann Worldgroup’s global chief marketing officer, based in New York. Sheryl Marjoram, who has been managing director of McCann London, will succeed Lubar as that agency’s CEO. […]
McCann Worldgroup in the UK has announced the promotion of Sheryl Marjoram to CEO, McCann London. She takes over from Alex Lubar – CEO of the London office since January 2016 – who transitions to a senior regional leadership role in the global agency network as President McCann Worldgroup, Asia Pacific. Marjoram joined the agency in June 2017 in the newly […]
Silverburn took home the Best Destination award at the Revo ACE Awards 2019, coming out on top for providing consistently great customer experience. Silverburn offers an unrivalled combination of retail, dining and leisure on Glasgow’s south side, as well as unique events, and is committed to delivering an engaging and memorable experience every time a […]
Icon Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners has announced the signing of Showcase, an exclusive fashion events company, bringing together the world’s leading brands into a new fashion landmark in London. The new 3,400 sq ft showroom in Icon Outlet will host its first […]
Birmingham’s first cat café, Kitty Café, opened its doors for the first time in Grand Central earlier this week. The new location will be home to 30 rescue cats and will offer an extensive food and drinks menu including afternoon tea and a selection of cakes, as well as the opportunity for shoppers to relax […]
Deliveroo has launched its biggest stunt to date, a replica ‘Great Wall of China’ made from over 2,000 recycled takeaway boxes. Standing taller than a double-decker bus and at over seven meters in length, Deliveroo’s ‘Great Wall of Chinese’ experience is situated directly in front of the Chinese Arch in Liverpool, the location of […]
Network Rail have joined forces with Lifesaver Power, a hire and return mobile power bank service hailed as the ‘future of energy on the move’, to provide free power on the go to commuters at the UK’s busiest station Network Rail’s new partnership with eco-energy-provider, Lifesaver, is delivering clean, green mobile power to station passengers during […]
Global experiential agency GMR Marketing announced the hire of Michael Shea as vice president of client consulting + services. Shea will be focused on new business development as well as leading experiential strategy, program implementation and consultation for GMR’s current clients. He joins GMR with a uniquely relevant background, having led the development and execution of experiential programming from both the agency and […]