Experiential agency, Closer, has appointed Helen Braybrook as staffing director to oversee the recruitment, training and management of the agency’s promotional staff for its live brand activations. Braybrook will work to Closer’s proposition of delivering Human Brand Experiences; she will report directly into Liz Richardson, Closer’s managing partner. Closer’s ambitions for its staffing division will […]
Dassault Systèmes is helping PSA Retail, the automotive distribution group of PSA, transform the customer car buying journey with a compelling digital in-store automotive dealership experience that injects change into its traditional automotive retail space and engages consumers in an interactive, personalised purchase decision. PSA Retail used Dassault Systèmes’ “Virtual Garage” industry solution experience to […]
To celebrate National Half Way to Christmas Month three hotels in the Squires Group will be decked out in all things Christmas to raise early awareness of the festive season. The new awareness month, which has been launched this year, will last throughout the whole month of July and businesses and establishments are encouraged to […]
With more and more families holidaying in exotic locations and 34 different species of mosquito in the UK (amongst other biting bugs), Brits are now at increasing risk of being bitten by bugs. As part of its mission to champion everyone’s right to feel good, Boots UK has teamed up with arctec at the London […]
To raise awareness of RHS Hampton Court Palace Flower Show, 4th-9th July (RHS Member’s Days 4-5 July) and RHS Flower Show Tatton Park, 19th– 23rd July (RHS Member’s Day 19 July), RHS will be giving away a total of 37,750 roses in various locations across London, Manchester and other areas local to Tatton Park. The […]
Creative agency Space has appointed former J. Walter Thompson creatives Naz Nazli and Alex Ball as creative heads to work across the agency’s client portfolio which includes William Grant & Sons, Heineken, Arla Foods and General Mills. Nazli and Ball, the creative team behind the latest TV campaign for Berocca, have over 20 years of […]
The Brand Experience Event, taking place on October 03, 2017, at B.Amsterdam, has announced this year’s confirmed speakers. The conference will focus on development of brand experiences from concept to realisation (result oriented), digital/virtual experience meets physical experience and end-results for the brands. Speakers confirmed so far include: Chris Van Bellegem, director, shared services, ETAP […]
A start-ups competition being run by shopping centre owner intu and Virgin StartUps has shown an increasing number of new businesses are reinventing traditional food and drink products to make it big in the retail industry. Analysis of entries to Foodpreneur 2017 reveals a threefold increase in the number of food and drink start-ups giving […]
To celebrate the launch of Peroni Ambra, the Italian brewer has partnered with The Oast House in the heart of Manchester to open ‘The Apertivo Bar, Presented by Peroni Ambra,’ this summer. Peroni Ambra extends the brand into a new territory, for the first time since its creation in 1963. Inspired by the classic Italian […]
Adare International, in conjunction with Agence Pixelis and CPV Plus, has won a Gold award at the Paris POPAI awards 2017. The winning entry, designed for Kronenbourg SAS is a giant Origami phoenix, the emblem of the Grimbergen brand, which is to be displayed in the main aisles of hypermarkets and supermarkets throughout France. Central […]
Visitor attraction designer, Sarner, has announced Cornwall Council’s approval of their cutting-edge Bodmin Jail visitor attraction. The historic building, once the site of hangings by renowned British executioner Henry Albert Pierrepoint, will be transformed into an immersive, educational visitor experience. Repairs will be made to parts of the Bodmin Jail building, creating an exhibition, restaurant, […]
bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day bigdog and the Motor Neurone Disease Association (the MND Association) have joined forces to create a campaign to raise awareness of this condition, which has no cure. Every day in Britain, six people die from motor neurone disease (MND). This […]
The UK’s largest independent provider of finance to small business, LDF, has appointed MSQ Partners to launch its multi-channel brand campaign following a competitive four way pitch. MSQ were tasked with delivering a brand positioning that resonates with customers and employees. This involved developing a clear tone of voice across all platforms, as well as […]
George P. Johnson (GPJ) has designed and created an exclusive environment for IBM, during Cannes Lions International Festival of Creativity. GPJ was briefed to create a presence enabling IBM to introduce their creative and design division, IBM iX, to the world’s leading creatives and marketers. Taking design inspiration from the Cannes’ famous beach front setting, […]
Landsec has announced that Shepherd Neame, Britain’s oldest brewer, has launched a seasonal pop-up brewery store at Bluewater, Europe’s leading retail and leisure destination. The 1,800 sq ft brewing boutique, open until July 5 2017, is located in the Upper Guildhall adjacent to Zara, and is designed to showcase the Shepherd Neame brand. The store […]
TRO is continuing to support new talent coming through the industry by creating three student placement positions in 2017-18. From June 2017, TRO has created two Event Team Administrator roles offering students from Sheffield Hallam University the opportunity to spend 12 months learning the ropes of the industry. These roles will be taken on by […]
The annual 64th International Festival for Creativity is live from Cannes from June 17th-24th 2017. Celebrating creativity, experts in communications, marketing, entertainment design and tech are in Cannes to find out where the industry is heading and see stand-out creative work awarded at the event. A Lion is recognised the world over as the ultimate […]
Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over […]
Throughout summer the Belvoir’s Little Drop of Lovely hot air balloon will be flying through the skies at food and countryside festivals, including Bristol Balloon Fiesta. Belvoir cordials and whynot! thinkpeople have worked together to design and build a bespoke droplet shaped hot air balloon and a support mobile sampling area, where everyone can enjoy a […]
Global social media agency We Are Social are supporting creative writing charity First Story to launch the first National Writing Day on 21st June. Research has shown that children who enjoy writing very much are eight times more likely to write above the level expected for their age, compared with children who don’t enjoy writing […]
Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]
Leamington Spa based public relations agency Red Marlin has appointed two new account managers. Joining on the same day, David Campbell and Chris Box will manage some of Red Marlin’s high profile clients who benefit from the agency’s expertise in digital PR such as social media management, as well as more traditional marketing, PR and […]
Clipper Teas, the Fairtrade and organic tea brand owned by Wessanen UK, has announced the launch of the first-ever Clipper Tea Shop Awards Celebrating the wide variety of tea shops across the nation, the ethical tea brand has launched the initiative to champion the great experiences that those in the out-of-home market deliver to customers. In […]
Brand Engagement Week has named Oxo2 as the core event HQ for the first two days of its week long celebration of the people, process and technology that is driving creative marketing and sales engagement. Oxo2, the second floor of the iconic Oxo Tower on London’s South Bank, will play host to The Brand Ambassador’s […]
After delivering a highly-effective LED installation for Missguided’s flagship Westfield Stratford store in November 2016, Smart LED has once again pushed boundaries and delivered an installation of full digital signage for Missguided’s new Bluewater shopping centre store. Originating as an online retailer, Missguided launched their first highly-anticipated flagship store at the Westfield Stratford City shopping centre […]
People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country. Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount […]
The Economist recently announced that it will expand its #feedingthefuture campaign with the launch of “Fast Forward Food” in New York City and London, and the launch of “Waste Not. Want Not” in San Francisco. The #feedingthefuture campaign is a part of The Economist’s live content marketing program that aims to attract new readers to The Economist through creative and […]
Sonos is collaborating again with Amplify to help launch their wireless home cinema speaker, the Playbase. The campaign continues Sonos’ long-term commitment to giving listeners the high-quality experience they deserve, doing for film what Sonos has already done for music. Amplify and Sonos worked together to develop the ReScored concept, extending the brand’s partnership with Abbey Road […]
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic to deliver a virtual reality (VR) experience as part of its Go Roam campaign. The VR experience is all part of Three’s recent campaign launching even more destinations to its Feel At Home service where you can use your phone abroad at […]
NBA has launched its latest iteration of its European fan experiences ‘NBA Zone’, in partnership with leading Spanish bank BBVA. Developed and delivered by Wasserman’s Experience division for a second year, the activity features a specially created court and courtside experience, including three NBA and BBVA branded digitally-immersive domes, NBA talent, an authentic NBA wooden […]
Chris Combemale, CEO of the UK’s DMA Group, and Dr Sachiko Scheuing, European privacy officer of Acxiom, have been named co-Chairs of FEDMA, The Federation of European Direct and Interactive Marketing. Combemale replaces Diana Janssen, director of the Dutch DMA, and joins the re-elected Scheuing in leading the organisation through a period of continued change […]
Whole Earth, the organic food brand from Wessanen UK, sponsored two sporting events during the second week of June,the Columbia Threadneedle World Triathlon in Leeds and Man V Horse in Powys, Wales. Over 5,000 competitors at the Leeds Triathlon, both amateurs and elite – including many of Team GB’s Rio Olympians and the Brownlee brothers who […]
As it celebrates its 90th anniversary, Freeman is continuing to build markets, connect people, support growth, and generate revenues for the world’s leading organisations. “Our 90th anniversary isn’t just about looking back on where we’ve been; it’s about where we’re going, and how, on behalf of our clients, we are transforming our business and the […]
Allison will be working with adidas and Universal Pictures, whilst Will takes on Tetra Pak and Heathrow Airport. Both will lead the delivery of pioneering client programmes through long term partnerships. Before joining Brilliant Noise, Allison was co-founder of ConnectiD, a technology start-up that enables you to share your details quickly and efficiently when meeting […]
Krispy Kreme has partnered with Hershey’s Cookies ‘n’ Creme to launch a range of American inspired Cookies ‘n’ Crème doughnuts. To celebrate the launch, the brand has created a giant Las Vegas style slot machine which has been showcased at intu’s prime regional shopping centres. Customers visiting intu Braehead on 13 June will be in […]
IMM Digital, a subsidiary of IMM International has announced the launch of its exclusive on board Ad server: AirSAS The AirSAS technology paired with WiFi boxes, portable wireless IFE solutions, is now available on board of selected aircraft fleets. Coca-Cola and Le Moulin rouge are the very first advertisers to use AirSAS in order to […]
With utility in mind, Tabasco Brand has tapped London designer Urbanology to create a limited-edition range of wearable items (and accessories) to combat all weathers, for home chefs and their guests. The inspiration for the collection came about last June. During the filming of a BBQ segment with a Tabasco Brand chef ambassador, the skies […]
ARworks have developed an engaging augmented reality based application for confectionary brand, Milka. As part of their spring campaign, ARworks built an augmented reality board game in the centre of Budapest to engage with Milka fans of all ages. The game, A Tour in the Alps, combines a real life board game and a specially […]
Ingrid Windisch joins Kru Live as operations director. Windisch will be responsible for heading up all agency operations and service delivery; ensuring quality control, team development and training and agency adherence to the ‘Kru Promise’. Windisch has over 12 years of experience having previously held an integral position at RPM as staffing director. She brings […]
On Wednesday 7th June, Michelin-Starred Chef Tom Kitchin hosted an exclusive dinner for 40 influential guests which included MasterChef 2017 winner Saliha Mahmood-Ahmed and Team GB Rower Helen Glover for an intimate evening at London’s iconic Tower Bridge Walkway, with meals prepared using just a microwave. To shun the misconception that there’s an abundance of […]
Molson Coors has launched a campaign designed to celebrate its beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for all Food’ campaign begins during June’s London Food Month, where Cobra is the Official Beer Partner. Working with real world marketing agency Sense, the Cobra team will be bringing its ‘Flavour Room and Bar’ […]
Denvir Marketing has announced the appointment of Danielle McCann, former Tesco Marketing Manager for Scotland, in the new role of Client Director. Having built an outstanding reputation as Scotland’s leading experiential and retail marketing agency, Denvir is investing heavily in its retail and events service, taking it to an even higher level. Overseeing all accounts […]
Slingshot has been selected by the Army’s national charity to provide valuation and long-term commercial direction for The Cateran Yomp. Entering its 7th year, The Cateran Yomp is an epic trek where teams of 3-6 people take on 54 miles in 24 hours across the rugged terrain of the Scottish wilderness, pushing both mind and […]
This year’s Institute of Promotional Marketing (IPM) awards showcased the effectiveness of brand experience campaigns as established agencies such as Haygarth, iD, Ignis, PrettyGreen, RPM, HRG, Highjam, TracyLocke and Circle scooped gold for their live brand experience work and other integrated campaigns from 23red, Toucan with Brand and Deliver, Bray Leino also made excellent use […]
Since the 1800s families have flocked to the Hill to experience the carnival atmosphere of the Epsom Derby. And now, as the people’s store, Poundland is looking forward to joining the People’s hill. Visitors will be able to learn about the rich history of the Derby and take part in race-themed games. Families will have […]
In celebration of World Cucumber Day, Hendrick’s partners with on-trade accounts to offer customers a Hendrick’s & Tonic in exchange for a cucumber On Wednesday 14th June, Hendrick’s Gin will recognise the true value of the cucumber by transforming the humble green fruit into exchangeable monetary units in celebration of World Cucumber Day. The gin […]
High Brew Cold Brew, the ready-to-drink coffee brand, is touring the country in a refurbished, custom 1952 GMC Coach bus, fueling the masses with every pitstop High Brew Cold Brew Coffee is hitting the road this summer on their #HighRoadTour to prove #BusLife is far more enticing than #VanLife. Inspired by the brand’s spirit of […]
Freya has announced its 2017 summer partnership programme, which will kick off on June 30th with the brand’s first festival activation at El Dorado Festival and will end at Oriole Bar with the brand’s inaugural Master Class, which will be open to the public. Freya’s summer season will showcase its latest serve; the Freya Spritz. Freya fans will […]
BrewDog is encouraging the wider public to use their vote on Election Day by offering a free beer to anyone who casts their vote on Thursday. To claim a free Punk IPA, voters need to take a selfie outside their polling stations and show it to bar staff at any UK BrewDog bar. Those who […]
Eurotunnel Le Shuttle has recently activated a two week campaign at Bluewater and Lakeside shopping centres to promote the many benefits of travelling to Europe by car with Eurotunnel Le Shuttle. The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, looked to target a younger market of […]
This summer, Benefit Cosmetics will launch GlastonBrow – the first brows and beauty drive-thru, which will be giving away free Benefit goodies, brow waxes and festival essentials, on the route to Glastonbury. Experiential agency The Persuaders have designed and will be producing the drive thru, located on the main road to Glastonbury, GlastonBrow will be […]
The partnership sees PHR become Upload’s first headline sponsor, inviting YouTubers and their fans to ‘Taste Freedom’ via PHR’s experiential marketing activity. This includes full branding rights, a presence in the main gaming hall at the event and a competition for fans to meet the celebrated video gamers, The Sidemen. Attended by thousands of millennials […]
Glenfiddich and creative agency Purple Creative have created an interactive virtual reality HTC Vive whisky tasting experience called ‘Glenfiddich Virtual Infinity’ in airports around the world. The tasting allows visitors to virtually discover the infinite layers of flavours in each of Glenfiddich’s three Cask Collection whiskies and write their own 3D tasting notes in […]
Grosvenor Europe has announced its 2017 enlivenment plans for Liverpool ONE, with a programme of events designed to create exciting, unusual and memorable experiences within the public realm at Liverpool ONE. The Luminarium led the activity. An inflatable maze for visitors to wander through that immersed guests in colour and sound, it was designed by […]
BT previously announced its plans to once again make this season’s UEFA Champions League Final the ultimate viewing experience and available to all on TV, online and in 360-degree virtual reality. To add to the spectacle in Cardiff and virtual engagement across the UK, Projection Artworks and BT Sport teamed up to build a giant […]
New research reveals that only one in ten of all Superhero films have a female lead, and with brand-new episodes of The Powerpuff Girls on Cartoon Network, the ultimate sugar spice and all things nice squad opened a Powerpuff Emporium in Central London, to celebrate kick-ass girls everywhere. Located in Soho, London – the three-day immersive experience, created by Produce UK for Cartoon Network in collaboration with Hope & Glory […]
intu provided a week of robot-building fun during a hi-tech half term of daily activities at their shopping and leisure destinations. The free events at 14 intu shopping centres nationwide, including intu Trafford Centre, intu Lakeside and intu Metrocentre, also included the chance to take part in robot races, robot dance classes and the opportunity […]
Blackjack Promotions has been working with Stoli Group’s flagship brand, Stoli vodka, on a campaign at London Gatwick Airport, targeting Legal Drinking Age (LDA) active ‘cosmopolitan’ travellers with samples of the brand’s signature serve, the Stoli Mule, as well as the opportunity to taste Stoli Elit and Stoli Gold. Blackjack delivered full production and installation […]
As part of a year-long Spongebob Gold campaign, the Spongebob Gold fashion collection was available from 18th May at the Wonderland Shop at 192 Piccadilly, London and online. The retail launch of the fashion line was celebrated with a launch party and late night shopping event featuring DJ Jodie Harsh. YR Live powered the experiential […]
On Tuesday 30th May, Lucozade Energy launched an NFC-enabled bottle that empowers Londoners to ‘Tap to Flow’ through the London Underground network. This is the first time in the UK an FMCG brand has delivered a contactless travel enabled product. Limited edition NFC bottles will be handed to commuters at Oxford Circus station during […]
Extreme Tech Challenge (XTC) has announced the return of Zoom Video Communications, Inc. to the 2018 XTC Sponsorship Series. Zoom will be the official sponsor and judge of the Productivity Vertical for XTC 2018. XTC 2018 marks the fourth year of the competition that brings together the world’s brightest entrepreneurial minds to compete for the […]
Mobile Technik, was entrusted by the Airside Safety Group to take a national UK Airport Safety Week campaign direct to Heathrow Airport’s airside employees during this week-long mobile exhibition. The Heathrow airside safety roadshow took place over five days across four terminals and cargo centres, encouraging all employees and partners across the whole of Heathrow […]
After worldwide media coverage, Burger King with agency Buzzman, decided to conform to the popular vote that chose King Philippe as the king of Belgium, winning with a slight majority. The results were close, but King Phillipe won by a 51% so Burger King removed ‘king’ from their logo as mentioned on its official facebook page
UK companies can now explore the potential of digital manufacturing using 3D printing, 3D scanning, CNC machining and 3D design, following the launch of Fluxaxis, a bleeding edge £1m+ start-up incubated by creative manufacturer Stage One. Intent on redefining the ‘future of making’ with the world’s most sophisticated suite of technologies, Fluxaxis can 3D print […]
The global smartphone brand Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles. This means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups. Consecutive Sponsorship of Two FIFA World Cups As the official smartphone […]
CSM has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a stage on which to continue to deliver unforgettable sensory experiences for which the […]
BeBop Sensors has launched BeBop Sensors-designed Marcel Modular Data Gloves for OEMS in the Virtual Reality/Augmented Reality markets. Designed for accurate control and navigation in VR/AR environments, the BeBop Data Gloves are available to OEMs in 5, 10, and 14 sensor versions. The data gloves provide haptic feedback and sense knuckle and abduction […]
The new scheme is designed to provide grants of up to £2,500 to events industry employers who take on apprentices through the new Government-backed Trailblazer standard. The grant includes funding for external training from an accredited provider, annual MPI membership for the apprentice and their mentor, plus registration costs and expenses towards attendance at MPI […]
The Bedfordshire-based agency, which specialises in live brand experiences, dealer marketing and event support for the automotive sector, attributed the increase to integrating media partnerships and experiential, with retailer campaigns as a core part of its clients’ strategies. The agency has worked for automotive brands Hyundai, Volvo, Renault, Rolls Royce, KIA and Dacia and was […]
RPM has announced two new campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign has launched to coincide with World Milk Day (June 1st) and runs through to the 25th. RPM will be taking a branded milk float to high profile shopping locations in London (Westfield White City), Newcastle, Birmingham (Bull […]
Mobile Promotions oversaw the event delivery of Her Majesty The Queen’s royal visit to Dunstable for the grand opening of independent living home Priory View. Mobile Promotions worked closely with the Bedfordshire County Council to manage the event production of the royal occasion. The event saw Her Majesty The Queen and The Duke of Edinburgh […]
Clipper Teas launched the second phase of its Flavour that Sings campaign with a unique afternoon tea event on 23rd May. The event included a live performance from the brand’s dedicated three-piece vocal group, The Clipperettes. Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its impactful Flavour that […]
TRO welcomed visitors to the ‘BMW Championship Village’ at Wentworth Club on Thursday 25th May, as the BMW PGA Championship 2017 officially opened. TRO created an immersive BMW brand experience which combines a product showcase with a luxury bar, garden, BMW Owners’ Lounge and activities area. The agency has integrated BMW products into the overall […]
easyHotel, the super-budget international Hotel chain that offers a great night’s sleep from as little as £19.99 a night, is trialling fake window views of iconic London landmarks for guests at its Old Street Hotel. The views enable guests to experience the majesty of some of the city’s finest landmarks without having to pay a […]
Arena Group has secured a new three-year contract to deliver high-end contemporary interior design and complete internal fit out for Newmarket Racecourse events, May 2017. Following a record year working with Jockey Club racecourses, Arena Group has been appointed to oversee the full interior design of Newmarket’s’ temporary infrastructure during its most notable dates in […]
M&C Saatchi Merlin has launched a new division specialising in social influencers, demonstrating the agency’s further growth into contemporary talent management. The new division will be led by Richard Thompson, Chairman at M&C Saatchi Merlin. He will oversee the division by driving business growth and providing full service management and representation for the talent, which […]
The Market Creative has been appointed to develop a summer sale campaign to run in New Balance stores and outlets across Europe. A marketing toolkit will be developed to include window displays, digital assets and in-store communication materials. Campaign materials will be translated into French and Italian for distribution in 28 New Balance stores and […]
Danish online start-up LuggageHero, which allows tourists to drop off their luggage at local shops, pubs and other retail outlets so they can make the most of their holiday time, has launched in London with the help of brand ambassadors from staffing and experiential providers StreetPR. LuggageHero was set up in Copenhagen in 2016 and […]
Creative agency Space has appointed Paul Cope as business director responsible for a portfolio of its clients including Heineken and Arla Foods. Cope, formerly client services director at the Starbucks UK & EMEA on-site agency, is charged with leading client relationships and overseeing the strategic and creative output across his business group. He will also […]
To help spread the word of Nākd’s wholefood revolution, Nākd showcased their range of bars and nibbles on the streets of London to demonstrate that there is a Nākd bar for everyone. The ultimate lean, green, sampling machine took to the streets where members of the public picked from four lucky dip chutes, containing four […]
Creative technology and innovation agency Curb has appointed Adam Azor as managing director. Adam will take on the leadership of Curb, working closely alongside Anthony Ganjou, Curb’s CEO & founder. He has been given a remit to drive growth for the agency and its clients by focusing on technology and innovation in brand experience. Curb […]
Building on its success in Sheffield, Birmingham and Dublin last year, beer brand Coors Light is taking the Ice Cave from its TV ads to the Scottish city to coincide with other events. The Jean Claude Van Damme-led TV campaign will be live in Glasgow from 19-28 May, transporting locals into an Arctic raver underworld […]
Chunky crisp brand, Slabs, will be sampling to over 50,000 foodies across the country. Slabs will be showcased at ITV This Morning Live at the NEC and Simply Cheshire at Arley Hall. This Morning Live is a 4-day event at the NEC offering a guide to the latest lifestyle trends, attracting a 50,000+ footfall. Slabs […]
Wasserman’s Experience division has been appointed by the NFL UK to lead its experiential activity in the UK for the next three years. The agency won the new contract following a competitive pitch. The new remit will see Wasserman working together with the NFL to boost fan engagement through brand experiences not only for the […]
Caffè Nero’s baristas will be giving bartenders a run for their money from this month when they shake up softtails to order for the first time that offer further choice for calorie counters. The new Caffè Nero Shaken range presents four flavour combinations: two zero calorie Iced Teas and two reduced sugar Lemonades. Caffè Nero […]
Ahead of Chelsea Flower Show, TV gardener Charlie Dimmock joined forces with low cost airline and holiday company, Monarch to cheer up commuters with a giant floral plane at London Victoria Station and Birmingham Grand Central. The ex-Ground Force star and current presenter of BBC’s Garden Rescue unveiled the plane measuring nearly 15-foot-long and 15 […]
Diageo and Aer Rianta International (ARI) have announced a new partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. The concept is the first of its kind for the Guinness brand and aims to deliver a new innovative retail solution to the travel retail sector. Custom […]
This academic year 2016-2017, ASOS briefed student marketing specialists Seed to create a personalised Back to School experience for students across Europe, Australia and the US with the aim of establishing ASOS as the number one destination for fashion loving students. ASOS Blank Canvas was designed to champion creativity and individuality, inspiring students across the […]
Maximuscle called upon Circle Agency to activate its stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array […]
Mad River, the Bournemouth based brand communications agency is taking on Dorset’s 3 peaks for their annual team challenge on Friday 19th May. The 15 adventurers have 12 hours to complete the 31-mile hike which will cover treacherous terrain with extreme ascents and descents to raise awareness and money for the Surfers Against Sewage charity […]
Advertising agency, Team Eleven, was tasked with localising the EMEA roll out a new global brand identity and advertising campaign for teeth-straightening system Invisalign. The consumer campaign Made to Move, developed globally by Colle McVoy, has started rolling out across European markets this month, and has been designed to create strong emotional connections with audiences around […]
Experiential marketing agency N2O has announced the appointment of Jody Measures as Art Director to manage the agency’s fast-growing team of designers and creatives. Jody joins N2O after a five-year stint at BWP where he was creative director. Having been in the industry for 20 years, Jody has also held further positions as creative director, […]
The Royal Horticultural Society (RHS) has appointed leading full-service event production and brand experience agency, Event Concept | Veevers Carter to produce an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017. The project will include a 215-square-metre installation celebrating achievements in gardening and design, as well as tying together […]
MSQ Partner agencies, Stack and Smarts Communicate, have been appointed as the joint pan-European content agency for Hertz. They won the account following a competitive six-way pitch. Stack, specialists in customer acquisition and engagement, will work with Smarts Communicate, the PR & content agency, to offer a truly integrated approach to the brand. This recent […]
A one-day pilot of the DMA’s immersive hackathon tackled a live brief from Hilton to develop new and innovative ways of engaging with its customers. The DMA has launched the pilot for its Customer Engagement Labs, an immersive one-day live hackathon. In partnership with Hilton, the day asked participants to develop new ways to generate […]
Freeman has been ranked as one of the top 25 World’s Largest Agencies in the Ad Age Top Agency Report 2017. The agency has also been named a top U.S. agency across the experiential, promotion, and healthcare categories. The findings include stats around the state of brand experience, which FreemanXP have summarised here. Commenting on […]
The Vurger Co. and Tabasco will be serving up a vegetarian friendly burger at a one day event to celebrate National Vegetarian Week. On Friday 19th May, Londoners can stop by Bishops Square, Spitalfields Market and sink their teeth into a new culinary creation with the debut of “The Auburger”. Aubergine sales soared by 18% […]
the7stars has forged a new partnership for Suzuki together with Channel 4 and content agency The Outfit, in order to appeal to a younger audience in support of the manufacturer’s latest model, the Suzuki Ignis. Launching across TV and digital, the creative campaign #IgnisAdventure has been filmed in the style of a mini content series […]
Hot Pickle are taking the Hovis Airstream on an experiential roadshow across seven cities. The baking roadshow is Hovis’s most experiential campaign to date. Kicking off in Cardiff, St. David’s, Hovis will be serving warm slices of their wholemeal loaf, fresht from the oven, in a specially adapted retro 1962 Airstream trailer. Created by Hot […]
Brut, the men’s grooming brand, has announced the appointment of England’s Test captain, Joe Root, as its new ambassador. This year Joe Root will line up alongside England fast bowler Jimmy Anderson, who has extended his deal with Brut after a successful year in 2016. Root joins a list of sporting greats who have represented […]