News

Natural Insight announces significant global adoption of its cloud-based retail execution and workforce management platform

Ahead of the 2019 holiday shopping season, Natural Insight is streamlining operations and improving in-store customer experience at more than 180,000 locations worldwide Natural Insight has announced it has hit new milestones in terms of international adoption of its mobile platform. With more than 10 years of consecutive growth, Natural Insight is enabling merchandisers, product companies, marketing […]

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GMR Marketing hires ECDs for East and West Coast offices

Global experiential agency GMR Marketing has announced the hiring of new executive creative directors (ECD) Dino Tzouroutis and David Lemke in the Charlotte and San Francisco markets respectively. Both ECDs will be responsible for supporting client teams in each market as well as the agency’s new business opportunities. “We are continuing to expand our creative […]

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Imagination launch the Land Rover Defender at Frankfurt Motor Show

Land Rover has revealed the new Land Rover Defender at the Frankfurt Motor Show. Land Rover engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the product. Land Rover and Imagination’s multifaceted experience campaign comprises of a global launch film and dramatic product reveal at Frankfurt Motor […]

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Ford and Imagination premier new vehicles at Frankfurt Motorshow

Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles to pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years. Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination, introduced guests to Ford’s new […]

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Hugh Treacy joins iD Board as executive director

Brand experience agency, iD have appointed ex Arnold KLP boss, Hugh Treacy as executive director. Treacy, taking an equity stake in the company, joins the agency board – of co-founders, Paul Ephremsen and Paul Soanes, together with ex-Sainsbury’s retail expert, Marcus Fox. For 15 years, Hugh Treacy was managing director and partner of KLP Group […]

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Mastercard offers VR tackles ahead of Rugby World Cup

Ahead of Rugby World Cup 2019, fans got the opportunity to be professionally tackled using virtual reality. Mastercard unveiled a first of its kind virtual reality (VR) tackle with the help of Chris Robshaw, Jason Robinson and Maggie Alphonsi. The experience provided members of the public, who weren’t travelling to Japan, an opportunity to get closer […]

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Jordan Waid joins 2Heads to expand creative vision globally

2heads, the leading independent experiential marketing agency, has partnered with Jordan Waid as global executive creative director to expand its creative design offering to world-leading brands following a period of record growth. Waid will be using his vast industry experience to manage global accounts including Disney, where he will be leading the development of unique […]

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Experience12 promotes Bateman to business director

Experience12, the pop culture marketing agency, continues its year of growth as George Bateman is promoted to Business Director. George is the first person to hold this position at Experience12 after almost four years at the agency, where he has been heavily involved in its growth and the development and implementation of the agency’s positioning. […]

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Jax Jones enlists Promohire for sweet album launch

Ivor Novello, Grammy and two-time BRIT Award nominee, producer, DJ and multi-instrumentalist Jax Jones has released his new debut album Snacks. Featuring an all-star array of some of music’s brightest stars, Snacks is storming the album charts. To celebrate his album release day, Jax wanted to do something fun. Jax hit the road with a […]

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Make Lemonade Limited and Tea India help Waitrose shoppers find their balance

To celebrate the success of their Ayurvedic range within Waitrose, Tea India are restoring balance to shoppers in a series of mindful guided meditations delivered by their brand ambassador and resident Yogi, Mahesh Hayward. The meditations have been crafted to provide the perfect accompaniment to Tea India Ayurvedic blends.  Each meditation will take no longer […]

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Lidl goes Big On autumn

Lidl GB has unveiled its autumn advertising campaign, showing that Lidl is big on everything you need in the season of wonderful contradictions. The campaign, created by its advertising agency Karmarama, will run across TV, posters, press, radio, digital and social channels. In the TV commercial we see autumn in all its ‘can’t-make-its-mind-up’ glory, as we […]

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Pukka Pies embarks on largest marketing campaign to date

Hot pie brand, Pukka,  is unveiling a major cross channel campaign with a new strapline to support the family-owned business’ ambitious growth strategy to sell more pies to more people, more often. The new TV creative – entitled The People’s Pie– hits TV screens on 18th September 2019 and features everyday folk and their love […]

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Bulldog Gin brings Sunset Sessions to London

Campari Group’s Bulldog Gin, has partnered with  venues across the UK to continue its inaugural Sunset Sessions campaign. This year’s Sunset Sessions campaign is an evolution of the Bulldog Brunch and Sunset Sessions of 2017 and 2018; as seen in Time Out, Elle and DJ Magazine. As the lead gin entering new occasions, the Sunset Sessions […]

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Government agency backs world’s first Unblocktober awareness month to save sewers and seas

Unblocktober, the world’s first awareness month aimed at protecting the UK’s sewers and seas has gained support from the Environment Agency as it attempts to fight plastic pollution and fatbergs. The campaign, which is led by Lanes Group plc, has been backed by the Love Water campaign, which includes over 40 organisations and is jointly […]

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Arkle Finance beds down with Caboose & Co

Asset finance specialist, Arkle Finance, has completed the provision of a commercial loan facility to Caboose & Co to support the ambitious growth plans of the specialist event accommodation provider. Caboose & Co convert shipping containers into luxurious temporary accommodation designed for both event staff and attendees, offering high-end en suite glamping to world class […]

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N2O celebrates 20th anniversary and 2000 brands worked with

Award-winning experiential marketing agency N2O is celebrating its 20th anniversary this month. Never passing up the opportunity to be creative, N2O has produced a series of seven commemorative haiku, which tell the 20-year story of N2O in 119 well-chosen syllables. N2O was founded by Commercial Director Clare James in 1999 from her kitchen table. Since […]

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New global live experience agency BeSixth launches in the UK and Australia

From the founders of MAMA and youth specialists Campus Group comes BeSixth, a global live experience and events agency with offices in London and Sydney. The new BeSixth brand, founded by Dean James (Chairman) and Gavin Aldrich (CEO), will have over forty staff worldwide. BeSixth will specialise in the music and entertainment industry, with the team having […]

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Chuckling Goat’s free pop-up gut health clinic in London

Londoners have been getting free advice from top experts on how to get ‘gut healthy’ with a free pop-up gut health clinic. Held on Monday September 2, the event featured Chuckling Goat founder and gut health expert, Shann Jones, giving one-on-one consultations with members of the public. There was also the opportunity to sample Chuckling […]

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Mamma Mia! The immersive party launches at O2

AEG and Crosstree Real Estate Partners, welcome the newest offering at The O2, Mamma Mia: The Party. The new immersive entertainment experience began on Thursday, 29thAugust, in a specially adapted venue following its highly popular show in Sweden, which has been playing to sold out crowds since 2016. Created by ABBA’s Björn Ulvaeus, the show […]

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Tastes like London: Kerb launches Seven Dials Market

Street food pioneers Kerb are set to open the doors to their first-ever permanent home following the transformation of a historic warehouse in the heart of London’s West End.Occupying 24,000 square foot, Seven Dials Market is the new all-day destination packed with 25 independent food businesses all with roots in the city’s streets and markets, […]

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Centre:MK celebrates 40th birthday with four decades of fashion

  Centre:mk this month celebrates 40 years of trading and its status as a top 10 national shopping and leisure destination. As part of a project called ‘Four Decades of Style – 1979 to 2019’ centre:mk has collaborated with fashion and culture expert and former Vogue Features Editor, Jo Craven, on a report which identifies […]

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intu announces Stylist Live Manchester at intu Trafford Centre

intu, owner of some of the best and well-known shopping destinations in the UK, has announced the return of Stylist Live to intu Trafford Centre in Manchester.  The large-scale consumer event held in conjunction with The Stylist Group is anticipated to attract hundreds of thousands of shoppers from across the north west on Saturday 28 […]

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Blackjack Promotions to sponsor The Frontier Awards 2019

One of the highest profile events in the travel retail calendar, The Frontier Awards, will this year be sponsored by  staffing, travel retail and experiential specialists, Blackjack Promotions. Run by the sector’s leading news magazine DFNI, The Frontier Awards celebrate the best of innovation and creativity in travel retail. Returning to the Palm Beach Hotel […]

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Sketch Events bring 8ft chameleon to Shoreditch for nhow hotels

From 29th August to 1st September, a colourful chameleon was positioned on top of The Old Truman Brewery,to celebrate the launch of London’s first nhow hotel and bringing vibrant colour to the heart of East London. An incarnation of the nhow brand’s spirit animal, the chameleon came to the capital to pave the way for the […]

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McCurrach appointed as Graze’s field marketing partner

McCurrach have announced they have been chosen by Graze to run the brand’s field sales solutions across grocery multiples from September 2019. Graze have partnered with McCurrach based on the company’s existing reputation in the FMCG market. The field sales provider aims to grow Graze’s presence across grocery multiples and improve brand visibility year-round. With Graze […]

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George P. Johnson strengthens leadership team with senior appointments

George P. Johnson (GPJ) has announced the appointment of two senior hires – Kerstin Twachtmann as director of strategy and planning and Matthew Rickard as executive producer. Twachtmann joins GPJ’s strategy and planning team having previously worked as Lead Strategist at AmazeRealise, where she was directly responsible for overseeing global brands, including Lexus, Pret A Manger, […]

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From clicks to bricks, AliExpress and D.Phone choose intu for their first physical store in Europe

intu has welcomed the first physical store in Europe for AliExpress to its Madrid shopping centre, intu Xanadú. The store, a collaboration between AliExpress and D.Phone opened on 25 August. AliExpress is a global retail online marketplace under the Alibaba Group, and D.Phone is a major Chinese retailer of mobile phones and accessories. D.Phone serves […]

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Blink Brow chooses King’s Road for London location

Sloane Stanley has announced that Blink Brow Bar has chosen to join the King’s Road this summer for their next permanent site. Located at 341 King’s Road, Blink Brow Bar’s 889 sq ft unit joins the brand’s global portfolio of over 30 locations, offering a wide range of convenient and accessible drop-in brow and eyelash services. Since […]

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Experience12 continues year of growth with new team members and fresh surroundings

Pop-culture marketing agency Experience12 has announced two new hires to the production and account management departments as they move into new offices on Greek Street in Soho to accommodate the ever-growing team. The new additions to the Experience12 team come following the agency’s sustained growth throughout 2019. Daisy Startup joins the Account Management team as […]

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FMBE Awards 2019 – Shortlist

The Field Marketing and Brand Experience Awards – Shortlist 2019 Shortlists include 3-7 finalists based on the judges’ view of the strength and depth in the category. The exception is the Best Use of Space award where 8 finalists progress in consideration of the £25,000 prize after a heated debate saw 8 very strong entries […]

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The MJR Group is acquired by TEG

The MJR Group, UK-based event promoter and venue operator, has announced that it has been acquired by TEG, Asia Pacific’s leading ticketing, live entertainment and technology business. The MJR Group promotes and operates more than 2,000 shows a year and has toured acts including 50 Cent, Hans Zimmer, UB40 and Culture Club. The company owns and […]

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Liverpool One installs seating in bloom

Liverpool One’s latest enlivenment initiative, a picturesque Bloom seating installation, has been unveiled on Peter’s Lane for visitors to capture and enjoy. Collaboratively designed by Spark Creatives and ICF Next, Bloom features a swinging pink bench set amongst a floral backdrop, encouraging passers-by at Liverpool One to pose for a selfie, and share with the […]

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Direct Line Group partner with DMA for Breakthrough Award

The DMA have announced that Direct Line Group will sponsor the DMA Breakthrough Award for a second consecutive year, hosted in partnership with the Graeme Robertson Trust GRT. The DMA Breakthrough Award is highly competitive, with the winner walking away with a cash prize of £1,000 and the potential to intern at a top agency as well […]

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St David’s offers visitors activities to sink their teeth into

  The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has launched a series of exciting initiatives at the centre to enjoy throughout the summer holidays. Gin Lounge, a group of gin enthusiasts, hosted St David’s first-ever gin festival, bringing a long weekend of exclusive […]

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Boohoo creates real world experiences with N2O

After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand reach with real-world experiences, beginning at Manchester Pride Festival, where Boohoo is the main sponsor. N2O has designed a show-stopping Pride activation that will stay true to Boohoo’s philosophy: not […]

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Toyota GB and Team GB launch out-of-home sports and fitness campaign to get the nation moving

Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The I Am Team GB participation campaign will culminate with The Nation’s Biggest Sports Day on Saturday, August 24, with hundreds of events taking place right across the UK. Leading […]

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Troxy hosts Costa Coffee’s Barista of the Year competition

Multinational coffeehouse Costa Coffee crowned, Brian Chibwe, their Barista of the Year winner at the final of their annual Champion of Champions competition at Troxy on 18th July 2019. The 22-year-old, who has been working for Costa Coffee in the UAE for two and a half years took the top spot, closely followed by UK […]

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GMR promotes Dana Ernst to VP of HR and Staffing

Global experiential agency GMR Marketing promoted Dana Ernst to vice president of human resources and staffing. In her new role, Ernst will be responsible for driving the strategic direction for GMR’s global talent management, acquisition and staffing teams while partnering with agency leaders to align critical HR principles with business objectives. Ernst will continue to […]

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intu Lakeside launches new leisure offer to attract higher footfall

intu has launched the £72 million leisure extension to intu Lakeside this week to attract millions more people to one of the UK’s most popular shopping destinations. The 225,000 sq ft expansion, anchored by some of Britain’s biggest and best leisure operators, is set to increase intu Lakeside’s 20 million footfall a year by more […]

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Auto Trader launches world’s first contactless car vending machine

  Britain’s first contactless car vending machine launched in London, offering motorists a haggle-free way to purchase a brand-new car. The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering. The bespoke contactless vending […]

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KittenSoft toilet roll invades Dublin with relaunch for Irish mums

KittenSoft, the toilet roll brand sold exclusively in Ireland and owned by Sofidel Group, staged a massive relaunch in the heart of Dublin on 15th August – its ‘SuperMams’ pop-up shop played host to an array of toilet roll-themed activities. The relaunch was delivered by launch marketing agency Five by Five, with PR support, influencer […]

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GMR promotes Ania Sponaski to VP of Partnership

  Global experiential agency GMR Marketing promoted Ania Sponaski to vice president of partnerships. With 15+ years of experience in sponsorship marketing, Sponaski has traveled the world helping brands connect with consumers through global sports and entertainment properties, notably across Olympic programming and activations. Sponaski began her career at GMR in London where she executed sponsorship activations for the […]

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OVO Energy vows to create less impactful marketing, as the brand announces series of commitments to reduce carbon footprint

OVO Energy  has announced the roll out of a series of new marketing commitments, which aim to reduce the environmental impact of the brand’s marketing activities. As one of the pioneers in energy sustainability, the company is dedicated to helping its customers lead more sustainable lives. Now, the OVO Energy brand wants to take this […]

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Montpeliers launches Fringe Festival Cocktail Club with Blackbx

Blackbx, the marketing analytics start-up, and Montpeliers, the Scottish bar, restaurant and hotel group, has announced the launch of a unique digital marketing promotion for the Fringe festival. Montpeliers is aiming to sell more than 25,000 cocktails over the course of the Fringe via its “Cocktail Club”, which offers wristband holders £4 cocktails in all seven […]

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Gold reveals ghost billboard to promote Dad’s Army: The Lost Episodes

To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled a huge 1940s army-recruitment style out of home ad campaign which has been specially designed to look as if it has been in place for decades. The specially created, time-weathered ‘ghost billboard’ harks back to WW2 propaganda advertising and has […]

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Hot Pickle brings New York Bakery Co. to FriendsFest 2019

New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle,will serve festival revellers in Manchester (until18th August), Bristol (23rdAugust-1stSeptember), Milton Keynes (6th-15thAugust) and London (20th-29thSeptember). The new look airtream has been re-designed, […]

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Leo Burnett London and McDonald’s launch spoof brand Schnuggs

McDonald’s and Leo Burnett London have launched their ‘Schnuggs’ campaign celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken McNuggets apparel […]

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Hendrick’s Gin and Space invite the curious to escape the conventional through Hendrick’s ‘Portals to the Peculiar’

Creative agency, Space, has developed an experiential campaign to bring Hendrick’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to escape the conventional and embrace the delectable, taking a leap into the peculiar world of Hendrick’s. Space has developed the branded events which will […]

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Co-op uses weather, time and event data in dynamic ‘Co-op summer’ OOH campaign

The Co-op has launched a nationwide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]

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Whole Earth explores endless possibilities with new OOH campaign

Whole Earth, the natural and organic food brand owned by Wessanen UK, has unveiled its largest-ever outdoor and digital advertising campaign to demonstrate the versatility of peanut butter.  Capitalising on its current position as the UK’s best-selling peanut butter brand, Whole Earth’s ‘One Jar, Endless Possibilities’ campaign focuses on all the different ways people can enjoy […]

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2Heads reveals record results

Experiential marketing agency, 2Heads, has announced a record period of growth, reporting an 118% increase in global turnover over the last five years to £23.5 million and adding global brands to its client roster including one of Europe’s largest automotive manufacturers and aerospace giant, Meggitt. To spearhead its continued growth strategy, 2Heads has also bolstered […]

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Tour de Stance: Bikestormz saddles up with latest exhibition in Covent Garden

Internationally renowned US sock brand, Stance, has hosted the launch of the BikeStormz Photography Exhibition, in collaboration with photographer Adam Corbett at the brand’s debut store in 3 Neal Street, within the Mercers’ estate. Running from August 9-15, the photography showcase comprises Corbett’s long-standing documentation of the BikeStormz youth movement since its formation in 2015. […]

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Total Fitness appoints PR Agency One

 PR Agency One, has been appointed by Total Fitness to help the brand strengthen its position as the North’s leading mid-market health club. PR Agency One will implement a clear cut communications strategy to boost the brand’s positive presence across all consumer and leisure trade platforms with a particular focus on developing its offering, aligning with the brand’s 17 clubs across […]

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Noveltea and The Florist hold the World’s highest tea party

  Alcoholic tea brand, Noveltea  and  bar and restaurant, The Florist have injected their spirit of adventure into the British tradition, by serving high tea at the 978m summit as a way of showcasing their attitude towards creating more memorable high tea experiences. The very British tradition of afternoon tea was taken to new heights […]

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Jabra appoints creative experience agency, Wild Things onto their agency roster

Danish brand Jabra, new challenger on the consumer electronics scene and global number one in B2B headsets, has added Wild Things to their agency roster after a competitive 3-way pitch. Jabra, who are continually launching innovative new products, will be looking at how experience can enhance their traditional marketing activity. James Wallingford, managing director of […]

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Poundland on the hunt for the UK’s first Poundland comic

Poundland today began a nationwide search for a joke writer to help create the gags featured on its products.  The move, timed to coincide with the Edinburgh Festival Fringe, is part of Poundland’s adoption of a refreshed tone of voice that resonates with customers. With checkouts voiced by Elvis and Yoda sound-a-likes and own label […]

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Growth phase at Impero leads to new MD appointment

Independent creative agency Impero is announcing the appointment of Emily Winterbourne to the role of MD. Starting in September 2019, Winterbourne joins the agency from FCB Inferno, where she was CMO. This position is new to the agency’s senior structure and the appointment comes on the back ofa spectacular growth phase for Impero – 40% […]

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Marmite’s Marmy Army samples to cricket fans

As the nation kicks off for six weeks of cricket madness, the ‘Marmy Army’ is preparing to field Australian fans at the UK’s upcoming major matches – catching them out of the crowds and converting them in to Marmite lovers. The ‘Marmy Army’ is formed of loyal and faithful Marmite fans. The team share one […]

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intu trials direct retailing with local focal coffee shop

Shopping centre owner intu is creating its own community-based stores to breathe new life into the high street and give a fresh boost to independent retailers. It is testing the move to direct retailing with the launch of The Birdhouse Café, a coffee shop in Nottingham’s intu Broadmarsh which promotes a number of local businesses. […]

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Everton Ladies sign up Lil-Lets as official supporter

  Everton Ladies has partnered with feminine hygiene brand Lil-Lets for the 2019/20 season. Lil-Lets becomes an official supporter and will work alongside Everton Ladies to create engaging events and inspirational content promoting the benefits of sport and how it can make a difference to the lives of women. The partnership will also seek to […]

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House of Spells opens at Central Cross

  Shaftesbury announces that popular fandom collectables shop, House of Spells, has officially opened their debut London store at 69-71 Charing Cross Road, part of Central Cross, Shaftesbury’s 48,000 sq ft mixed-use development at the heart of London’s West End. The 3,500 sq ft store, designed by Dave Popa, showcases a vast collection of books, […]

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Raccoon creates House of Ice Cream pop-up parlour with Fuller’s Kitchen

Raccoon worked closely with The Fitting Room agency to deliver the House of Ice Cream for Fuller’s Kitchen. The brand is pairing guilty pleasures such as ice cream, cocktails and fried chicken with this summer’s heatwave and showcasing their range of creamy buffalo milk ice cream from Laverstoke Farm, Hampshire.  Including new vegan chocolate, coconut ice […]

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Grahame Muir appointed new COO for Star Live

  Star Live has announced the appointment of Grahame Muir as chief operating Officer. Muir brings with him more than 20 years of leadership experience and knowledge of the events, sport and experiential markets including global overlay projects at Olympics and Commonwealth Games. Over a 30-year career at Arena Group he rose to become Group […]

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N2O brings Unilever and All Out Beauty to Brighton Pride

  Experiential marketing agency N2O will have a major presence at Brighton Pride this weekend with activations for both Unilever and All Out Beauty. The agency will demonstrate its creative versatility with two separate experiences. The Lynx Pride float for Unilever is complete with roller skaters, confetti cannons and an on-board DJ. All Out Beauty, […]

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Liverpool One’s Jurassic Invasion Experienced proves a roaring success

Newly released figures show Liverpool One’s ‘Dinosaurs Unleashed’ enlivenment campaign boosted visitation and sales performance at the destination, signifying a bright future for physical-digital integration in retail. As seen in statistics shared by Grosvenor Europe, the positive trends at Liverpool One over the campaign’s ten-week period have contradicted declining UK industry averages over the same […]

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Space drives awareness for new electric performance car brand Polestar

Creative agency, Space, has revealed its collaboration with performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2. The agency is promoting ‘Polestar 2 on Tour’, a series of roadshow events designed to drive awareness of Polestar 2 ahead of first customer deliveries in summer 2020. The roadshow events are creating […]

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Star Live is Born

An  new name has joined the live marketing and event world. It has been announced that four of the industry’s most  innovative businesses have merged to become Star Live, a full-service live event and brand experience partner. Mobile Promotions, BluePeg, Star Events and Beautiful Minds become a single entity rebranding under the Star Live banner. The […]

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Amplify creates gin palace for Sipsmith Festival Activations

Amplify has been tasked with helping Sipsmith Gin develop a distinct, ownable and premium festival presence inspired by the gin palaces of the 1820s. The activation, which runs at three festivals over the summer including Wilderness, recreates an opulent gin palace where festivalgoers can revel in an on-going raucous jazz party. On Saturday 3 August, the party […]

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Oval Space and The Pickle Factory set to become UK’s first multi-purpose event venues to go plastic-free

Oval Space and The Pickle Factory, two of London’s most popular music and events spaces, are set to eradicate single-use plastic cups and bottles from both locations by the 31st of July this year, as a first step towards going completely green. The move draws inspiration from Plastic Free July, a global movement that challenges […]

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Zippo fights fire with fire in new global campaign documented by National Geographic

Zippo has announced the launch of Fight Fire with Fire, an integrated global project aiding critical reforestation in partnership with Woodchuck USA, documented by global storyteller National Geographic. Zippo is intimately aware of fire’s usefulness – a force of nature to be summoned at will. But this power, when wielded carelessly, can have devastating effects. […]

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British Airways collaborates with with My 1st Years

The UK’s leading personalised children’s gift brand My 1st Years are thrilled to announce they have once again teamed up with travel giants British Airways for another high-flying collaboration this summer as part of their 2019 partnership. Continuing the celebrations for British Airways’ centennial year, youngsters travelling through Heathrow T5 and Gatwick over selected dates […]

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Deliveroo launches worlds first helicopter flight restaurant in London

London is to be the first city in the world to experience the new 1,000ft ultimate dining experience as Deliveroo takes its deliveries to the skies. Partnering with Charter-A helicopters to launch ‘Roocopter One’ dining, the first trials will lift-off in August 2019, with plans to go international in the coming months. Brits will have […]

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Southpaw launches ghd’s global ‘Pink’ campaign for cancer charities worldwide

ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos […]

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Puttshack to open second intu site at intu Watford

Puttshack, the UK’s leading indoor mini golf experience, will open its second site with shopping centre owner intu summer 2020, at the 400,000 sq ft expansion of intu Watford. intu has also signed up the hi-tech concept for intu Lakeside’s £72 million leisure extension where it will open its first venue outside of London next […]

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Pioneer Group creates immersive Samsung Experience store on Oxford Street

Appointed by marketing agency Cheil, Pioneer Group helped create a fully immersive retail experience for customers visiting the new updated Samsung store in the heart of London.  Showcasing cutting-edge technology, the electronics team welcomed shoppers to their new immersive brand space on Oxford Street.  A complete store refurbishment meant that the prime Oxford Street location was closed […]

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FirmDecisions expands global reach with Toronto and Dubai offices

FirmDecisions, the world’s largest independent marketing compliance specialist, is expanding its global reach with the opening this month of new offices in Canada and Dubai. These are the fourteenth and fifteenth, wholly-owned FirmDecisions offices worldwide. Toronto, Canada FirmDecisions’ new Canadian HQ in Toronto will be headed by Patricia McGregor, who was SVP and Group Media […]

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Hotwire Partners with Wateraid to support life-changing work

Hotwire, the global communications agency, has announced it is partnering with international development organisation, WaterAid, to support the organisation’s goal to make clean water, reliable toilets and good hygiene, normal for everyone, everywhere within a generation. The global partnership will see Hotwire help increase awareness of the charity and the issues faced by those who live without access to clean water, toilets and good hygiene and as a […]

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Boss to open at intu Derby

International retailer Boss is opening a new store at intu Derby to appeal to the city’s affluent catchment population. intu has signed up the premium fashion brand for a 2,600 sq ft store at the centre of Derby where residents have the highest disposable income compared to any other UK city according to research by […]

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PR Agency One steps out with appointment by Patatam

PR Agency One has been appointed to launch online preloved fashion retailer,Patatam, which has an established presence in France and Spain. PR Agency One was appointed following a competitive pitch process and will be responsible for the fashion e-tailer’s UK communications strategy. Patatam provides quality pre-loved women’s and children’s clothing at prices 70% less than the high street, via its website. Consumers can also […]

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2LK welcome two new hires

Experiential design consultancy 2LK sees two new hires as the agency goes from strength to strength in its 25th anniversary year, including the creation of over 30 brand activations at Cannes Lions Festival of Creativity earlier this summer. Senior account manager Tom Cowan is based at 2LK’s UK head office in Farnham, Surrey, where he will […]

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Open house for Clicks and Mortar at St David’s

The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced the launch of Clicks and Mortar, the online to physical retail initiative provided by small business support network Enterprise Nation, in partnership with Amazon. Located in Cathedral Walk, the new pop-up officially launched on […]

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Rakuten Marketing appoints Anthony Capano as international managing director

The newly created role will see APAC and EMEA leadership veteran, Anthony Capano, drive ambitious growth in new and existing territories outside the US Rakuten Marketing, the leading digital advertising business, today announces the appointment of Anthony Capano to the newly created position of International managing director. As managing director of International, Capano will now […]

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George P. Johnson announces new additions to senior leadership team

Bankside-based experience marketing agency George P. Johnson (GPJ) has announced two new additions to the senior team – Trudy Hardingham and Elle Shoben. GPJ’s new creative services director, Hardingham joins the agency after over a decade at FCB Inferno, where she held a number of senior leadership positions, most recently operations director. As GPJ continues to […]

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Star Events acquired by David Walley

Event industry entrepreneur, David Walley has acquired Star Events Ltd, the leading UK supplier of stages, support structures, rigging and design services. David Walley is well-known in the events industry for transforming businesses, including Arena Group and 360 Creative Events Services. He was managing director of De Boer, and most recently led the Freeman company […]

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The People’s Moon and Ocean Outdoor mark the 50th anniversary of the first moon landing

The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission is showcased with a visual spectacle, which combines user generated visuals provided by the public and […]

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Sense responds to experiential’s evolution by refocusing its products

Global brand experience agency Sense has reorganised its product offering by separating different types of experiential into silos, each with their own process and approach. The move is a response to the maturation of the experiential discipline, one of the newest forms of marketing, which has relatively little established theory dedicated to it and can […]

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Everton Stars light up Liverpool One

To celebrate the official launch of the new 2019/2020 Everton home kit, images of Everton stars such as Richarlison, Gylfi Sigurdsson, Seamus Coleman and Danielle Turner, were projected within Liverpool One on Friday, July 12. As part of the collaboration between Everton and Umbro, the sportswear brand behind the new kit, the Blues’ stars were illuminated […]

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Ocean Outdoor study reveals the brand building power of full motion digital out-of-home interactive creativity

Neuroscience research released today demonstrates how full motion digital out-of-home campaigns which use enhanced technology are eight times more impactful than creative content carried by static displays. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences, establishing a clear […]

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M&S launches Little Shops instore collectable campaign

Little Shop comprises 25 iconic M&S Food products, miniaturised into collectables for customers and their families to collect, play and swap over the summer holidays, building their very own M&S Little Shops. The collectables campaign is aimed at parents with kids from four to eight years old- with big kids warmly welcome too! Small but perfectly […]

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Amplify scoops Wild Things creative partner to head new content division

Amplify are launching a dedicated content division to be helmed by Alex Wilson. Leaving his role as creative partner at Lucky Generals’ experience design arm Wild Things, Wilson joins Amplify as ‘head of content’, a newly created position. Arriving in early July 2019, Wilson will lead the charge on Amplify’s new content division. Reporting into executive […]

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The Behaviours Agency expands account handling team

The Behaviours Agency, formerly The Market Creative, has strengthened its team with the appointment of two new account handlers. Janey Leonard-Myers joins the 15-strong team as senior account manager. She will work on projects for Sharps, Bradstone and Simply Paving as well as the agency’s own marketing activity. Janey has more than six years marketing experience […]

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Camden’s Centre Court launches at North Yard

LabTech, owner of Camden Market, launched its own Wimbledon hub for visitors to experience this year’s matches.  Complete with North London’s biggest outdoor screen, astro-turfed lawn and an alfresco table delivery service, Camden’s Centre Court installation was open for the duration of Wimbledon. Enhancing the outdoor viewing experience, North Yard offered visitors a dining service which enabled […]

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Contemplate: The food- art exhibition launches in Chinatown

  Shaftesbury have launched a free art exhibition in Chinatown London celebrating Asian ingredients, composed by young fine art photographer Marcella Chan. Guests and Chinatown stakeholders attended the launch party at China Exchange on Wednesday 10 July, to experience Contemplate, an exploration of dual identity through food. The exhibition, which runs from 9-14 July, explores […]

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Serious Stages Shine on Glastonbury Festival

Serious introduced new scenic elements to Glastonbury’s Park Stage, along with Pyramid, The Other and West Holts festival stages, with over 60 site structures across a sun-drenched Worthy Farm, June 26-30 June, 2019. The Serious Stages Glastonbury story spans thirty-five years, having supported neighbour Michael Eavis since the early eighties. When the first Pyramid Stage burnt down just […]

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Tinder matches with RPM for festivals campaign

Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July). The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded […]

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Cadbury uses DOOH to help the public vote for new Dairy Milk flavour

Cadbury has this week launched a dynamic digital out of home campaign to encourage the nation to trial and vote for which of its three newly invented limited-edition Dairy Milk bars they’d like to keep in the range. Cadbury’s Inventor competition launched last year and invited UK consumers to invent a new flavoured Cadbury Dairy […]

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Easyjet launches ‘Flybraries’ to get children reading on holiday

EasyJet is teaming up with HarperCollins Children’s Books to put books in the passenger seat-pockets of flights departing the UK. 300 ‘Flybraries’ have hit the runways  stocked with over 60,000 children’s books in seven languages ready for children and parents to pick up, read and then leave behind for the next passenger. The featured titles include; […]

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