News

House of Experience team up with leading dementia charity on first fundraising pop up tour

Experiential marketing agency House of Experience have teamed up with dementia charity Alzheimer’s Society to launch their first ever pop up tour experience. Last week, celebrity baker and Great British Bake-Off Winner Candice Brown took part in a Cupcake Day pop up in London in a bid to encourage everyone – from baking novices to seasoned […]

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Promohire helps Amazon Business celebrate one-year anniversary

Promohire collaborated with Amazon Business on their latest campaign. Amazon celebrated their 1stanniversary as a company with a bespoke promotional vehicle. Amazon Business is a new competitive marketplace for B2B products on Amazon.co.uk that serves the procurement needs of businesses of every size. Based in London, the brand had the idea to mark their anniversary […]

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Space and Nivea bring mass ‘Shower Karaoke’ to Cancer Research UK’s Race for Life

Creative agency Space has teamed up with Nivea to create ‘Shower Empowered” a liberating and immersive ‘shower karaoke’ experience as part of the skin care brand’s partnership with Cancer Research UK’s Race for Life. The campaign will drive awareness of NIivea’s shower and body care ranges by engaging consumers in a fun and celebratory experience. To bring the […]

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Cawston Press launch first ever outdoor advertising campaign

Soft drinks company, Cawston Press, will launch their first ever outdoor advertising campaign, which goes live from 18th June. The series of aptly titled ‘Taste of Summer’ 6 sheets will go live across the Waitrose estate as part of a fully integrated promotional and media campaign with the same customer. The campaign creative, developed and produced […]

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Frukt and Foot Locker throw immersive launch party at Liverpool One

  To celebrate the largest Foot Locker in Europe opening in Liverpool One, the store threw a grand opening party for special guests and local influencers. Frukt and Octagon teamed up to bring the new store concept to life with an immersive and entertaining evening in early June. The opening party saw local artists Taya […]

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CSM Live delivers Lidl Football Zone experience

After CSM Live delivered a successful campaign in 2017, the Lidl Football Zone has returned for 2018. The events aim to promote Lidl’s partnership with The FA, The Scottish FA and The Football Association of Wales and their grassroots football programmes. The Lidl Football Zone is also used as a great opportunity to showcase fresh, […]

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Century, MKTG and Penguin Random House bring the Oval Office to Waterloo

The team at Century, Penguin Random House, and MKTG invited London commuters into a different kind of office this week, to celebrate the launch of The President Is Missing a unique collaboration between James Patterson and former President Bill Clinton. ‘The president is missing so what better way to communicate that than an empty seat […]

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Pepsico and RPM launch Alvalle with Gazpacho Gathering supper clubs

This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in a relaxed, at-home setting […]

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Benefit Cosmetics introduces the Hello Happy House

For Benefit Cosmetics, happiness is something that’s core to its DNA, so they are creating an endorphin fuelled event. Launching in London this June, the Hello Happy House is designed to take guests on a journey through the differing states of happiness. Featuring four interactive rooms, guests will have the chance to indulge in an immersive experience. […]

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Ramsbury Distillery named as official spirit partner of the England Polo Team

Wiltshire artisan spirits brand, Ramsbury, has entered into its biggest partnership to-date, after signing an agreement with the Hurlingham Polo Association to become the Official Spirit Partner of the Flannels England Polo Team. The partnership involves Ramsbury supporting the national Polo team by providing Ramsbury Gin and Vodka at the official England test matches via […]

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Wasserman acquires Boris Agency

Deal bolsters Wasserman’s existing European footprint in the experiential marketing and activation space Wasserman, the global sports, marketing and entertainment agency, has announced the acquisition of Boris Agency, the Belgian experiential marketing shop, for an undisclosed sum. The deal was announced  by Elizabeth Lindsey, managing partner of Wasserman, and Boris Agency founder Dirk Wouters. The […]

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Blu appoints MSQ Partners & Hyperactive to UK launch of myblu

Blu has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by the blu team with the creation and delivery of the integrated launch, which is scheduled to go live this summer. myblu is the newest vaping […]

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American Golf recruits retail expertise to head up marketing team

American Golf has announced a series of significant appointments to bolster its management team. All of the new team members bring with them extensive retail expertise across a variety of sectors. Scott Jefferson joins American Golf in the new position of chief marketing officer, having previously held the position of marketing director at Pets at Home […]

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G-Smatt to design and install multiple G-Tainer structure for Boomtown 201

G-Smatt Europe, the organisation behind the G-Tainer, a combination of smart glass and a steel modular system, will be supplying and installing 12 of these units at this year’s Boomtown Festival. This is the 10th incarnation of the festival, which runs for 4 days in August, and brings together music, immersive art, theatre and performance. […]

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Energy and eBay pop up in Soho

“Energy, in partnership with Capital, created a Spring Spectacular with eBay in the heart of Soho. No. 15 Bateman Street hosted an experience inspired by colour designed to encourage consumers to increase consideration of eBay as the go-to site for all things home, garden and fashion. As well as hanging out in what some described […]

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Brilliant Basics hires WPP’s Richard Hartley to launch Innovation Labs in London and Berlin

Brilliant Basics – Infosys’ customer-centric digital transformation studio – has hired digital pioneer Richard Hartley to launch a network of innovation labs as part of a major expansion across Europe and Middle East. Hartley, a former senior emerging technologist at WPP’s Wunderman and Jaguar Land Rover’s Spark 44, will be Brilliant Basics’ first head of […]

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Charlie Bigham’s names new Marketing Director

Charlie Bigham’s has bolstered its senior team with the appointment of a new marketing director to support the ongoing growth of the business. Kerry Collinge has joined the fast-growing company with over 20 years’ marketing experience in the food and drink sector. Kerry previously served as marketing director at healthy snack brand Nine Foods and […]

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intu rolls out spacehoppers for shoppers

Shoppers will literally be jumping for joy around the country this week with the rollout of spacehoppers for shoppers that let kids and grown-up kids hop while they shop at intu shopping centres nationwide as part of intu’s pledge to make customers smile. The ‘Happy S-hopping’ initiative is part of the launch of intu’s new […]

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Kinetic builds on digital strength by investing in DOOH.com

Kinetic, the UK’s leading Out-of-Home (OOH) agency, has announced that it has taken a stake in creative production studio DOOH.com to further strengthen its capabilities in delivering impactful, dynamic digital outdoor campaigns. Kinetic’s investment cements a working partnership with DOOH.com that has been in place since 2015 and has resulted in multiple award-winning campaigns for clients […]

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LEGO Star Wars uses the force in hi-tech gesture based DOOH mall campaign

Lego has launched a digital OOH campaign which invites shoppers to “Master the Force” to build the galaxy using on-screen Lego bricks. The experiential campaign follows on from the debut of Solo: A Star Wars Storyon the 25thMay and promotes the latest characters and brick sets tied to the Star Wars anthology. The interactive campaign […]

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intu to trial seven new technologies for its second start-up accelerator

New technologies that will reduce carbon emissions and deliver shoppers’ bags straight to their cars will be piloted by intu across its 14 UK shopping centres from this month as part of start-up incubation programme intu Accelerate. intu has signed up seven start-up companies, selected from 97 applicants, who will test their innovative ideas to […]

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Red Bee launches new Stowford Press campaign

Red Bee has released a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee were tasked with helping the brand stand out in a category crowded with images of summer apple orchards and happy friends at festivals. The aim is to increase both brand saliency and category reach, […]

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London King’s Cross Station with SpaceandPeople Win Inaugural BE Connected Experiential Venue Team of the Year Award

SpaceandPeople and London King’s Cross Station are delighted to have received the accolade for Experiential Venue Team of The Year at the inaugural BE Connected Awards hosted by Field Marketing recently. BE Connected celebrates the top creativity in the Field Marketing and Brand Experience industry by championing best practise from exceptional suppliers and in-house teams. […]

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Frank Recruitment Group appoints Initials to global internal branding overhaul

Initials has  announced its appointment by Frank Recruitment Group to handle the overhaul of its internal branding across five markets and 12 offices worldwide. Initials was selected following a recommendation from The Gap Partnership. The brief comes as a result of the recruitment leader’s desire to improve its employee value programme, and future-proof the company’s […]

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Omnicom creates global experiential practice area

Omnicom has announced the launch of Omnicom Experiential Group, a connected collection of Omnicom experiential agencies that will form a borderless experiential network. This globally diverse group includes best-in-class agencies Auditoire, “DOIT!”, GMR Marketing, “Luxury Makers” and TRO. Building upon Omnicom’s core growth strategies, the Experiential Group is focused on: strengthening new business development; creating […]

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Ambient brings Burt’s Bees ‘Wall of Seeds’ Experience to London’s Southbank

Ambient, working alongside Talon Outdoor and Omnicom Media Group’s PHD, are launching a unique experience for Burt’s Bees on 26th and 27th May on London’s Southbank. Around the world, the Bees are disappearing and they need our help.
After the success of last year’s campaign, Burt’s Bees, in partnership with the British Beekeepers Association, is relaunching […]

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Black Tomato Travel Group announces the launch of new interactive video service, Blackwire

Studio Black Tomato’s latest launch, Blackwire, is the product of a content creator joining forces with the owner of interactive video technology, Wirewax. The Blackwire platform takes Studio Black Tomato’s renowned expertise for shooting and bringing destinations to life, and the properties and experiences within them, and combines it with Wirewax’s leading interactive video technology. […]

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Beauty brands to join the festival experience in 2018 with N2O

Experiential marketing agency N2O will give festivalgoers the chance to experience beauty brands such as L’Oréal, Lynx, Beauty Bay, Lancaster and Wunderbrow at some of the UK’s biggest music festivals this summer. Visitors to the pop-up festival activation, All Out Beauty, will sample products, receive treatments and engage with beauty brand experiences at festivals including […]

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British Athletics partner with Spar to boost community sport

Spar, partner of British Athletics, has launched a new campaign designed to support community sport across the United Kingdom. ‘The People’s Podium’ will see Spar celebrate a selection of local community sport heroes and provide £18,000 of funding for their projects. Members of the public can nominate individuals that they think deserve recognition. An expert […]

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Selfridges celebrates The Rolling Stones with the Corner Shop

This summer Selfridges will honour The Rolling Stones and celebrate their 2018 ‘No Filter’ UK tour, with a bespoke installation in their Corner Shop from 14 May – 3 June. The Rolling Stones @ Selfridges, Corner Shop, curated by The Rolling Stones and Bravado, Universal Music Group’s leading merchandise and brand management company, will be transformed […]

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Purple Creative produces scent based experience for Glenfiddich

Purple Creative has produced a scent-based  whisky experience for Glenfiddich. Working in partnership with Harrods, the Glenfiddich ‘Aroma Lab’ invites shoppers to explore their palate and discover their perfect whisky by choosing their favourite scents from a range of bespoke fragrances. The lab is a permanent fixture in the new Harrods Wine & Spirits Department, […]

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Wyke Farms unveil UK wide experiential offering for 2018

Wyke Farms, the UK’s largest independent cheese producers and producers of renewable energy, has announced their experiential offering for summer with their brand new Tom’s ‘Spud Kitchen’ which will tour some of the South West’s biggest events. Touring with Tom’s Toastie Kitchen – now in its third year and back by popular demand – Wyke’s new […]

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The Bull suits up for royal wedding

The Bullring Estate, Birmingham’s iconic shopping destination that comprises Bullring, Grand Central and Link Street, marked the royal wedding this weekend and brought the celebrations to the country’s second city by dressing the Bull in a top hat. The Bull, which is the third most photographed landmark in Britain, is decorated throughout the year to reflect […]

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Beefeater Pink takes over London with scented OOH campaign

Pernod Ricard UK has this week installed strawberry scented posters throughout Oxford Circus underground station as part of thelaunch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s […]

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Emily Crisps bags StreetPR for summer marketing push

Emily Crisps has appointed specialist face-to-face marketing and staffing agency StreetPR to deliver a sampling campaign across a range of retail outlets, contract caterers and events this summer. The face-to-face sampling is being carried out in beacon retailers including Holland and Barrett, Wholefoods, Planet Organic, plus a number of office sites (including major firms like […]

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Ben Cronin named new global head for Publicis Media’s sport and entertainment arm

Publicis Media has announced new leadership for its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE), which sits within the organisation’s global Content practice. Ben Cronin has been appointed global head of the practice. He will replace Robin Clarke, who has decided to leave the business to pursue a new opportunity […]

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W+K London and Supermarket Sarah launch charity shoppable window

Wieden+Kennedy London has teamed up with Supermarket Sarah and The Clothes Club to launch an interactive shoppable window to raise funds for East London’s St Joseph’s Hospice. Supermarket Sarah, who has created shoppable windows for the likes of Selfridges, John Lewis, Monki and Topshop, has unveiled a specially curated window, featuring public donations, items sourced […]

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Troxy wins Best Awards Ceremony Venue at National Venue Awards

East London independent venue (and host of the annual Field Marketing and Brand Experience  Awards) Troxy, wins the Best Awards Ceremony Venue at the inaugural National Venue Awards, which was hosted at the Emirates Old Trafford Cricket Club in Manchester. The 1930s art deco venue made an impressive submission, highlighting the versatility of the space, […]

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M&C Saatchi and Havana Club take to the streets in new brand push

M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture.  The campaign is designed to attract a new breed of young urban rum drinkers across Europe. Launching in Germany […]

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Virgin Media brings fans closer to the British Academy Television Awards with interactive red carpet

  As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV hosted a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet. Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and […]

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Slim Chickens launches the world’s first dippable billboard

The UK’s latest fried chicken eatery, Slim Chickens, has unveiled the world’s first dippable billboard, in a bid to help Londoners get saucy. The billboard, in situ at Boxpark Shoreditch on Wednesday, 9thMay, contained 12 Slim Chickens sauces, including Garlic Parmesan, Mango Habanero and Sriracha Garlic. The Slim Chicken Tender Truck was on site to hand […]

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Gymshark makes a splash in Birmingham with Ambient

Ambient launches weeklong street stencil, flyposting and projection activations for Gymshark. Experiential marketing agency, Ambient, has this week launched a street marketing campaign in Birmingham for fitness brand Gymshark, who recently opened its new, larger HQ in the city. The campaign looks to drive awareness and traffic to the brand’s pop-up shop in the trendy […]

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Jacob Peres Office launches Trends & Insight Division

Jacob Peres Office have launched their Trends and Insight Division that complements its creative consultancy and international communication services, with a Milan Design Week Trend Briefing, mapping emerging trends from the design industry’s most important week. The event inspired by Milanese Aperitivo, was hosted at Tel Aviv’s newest urban spot – the rooftop of the Vera […]

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Angry Birds holds fan engagement event at Goodison Park

Everton Football Club’s shirt sleeve sponsor, Angry Birds, took over the stadium to host the first ever ‘Angry Birds Egg Cup’. Over 160 local school children from the Blues’ School Supporters Clubs’ scheme joined Everton International Ambassador Steven Pienaar and former Blues star Leon Osman in turning out at Goodison Park on Monday afternoon to […]

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Slingsby Gin celebrates the Tour De Yorkshire in branded Land Rover

Harrogate-based artisan gin brand, Slingsby, joined in with the festivities as part of the Tour de Yorkshire race at the beginning of May. The men’s course covered over 400 miles and an approximate 2 million people came out to watch the race. The Slingsby Defender 110, supplied by Bespoke Cars, was not only branded but […]

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Initials launches Seriously Spreadable campaign

Initials has launched a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as busy families, that care about […]

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Multi-brand National BBQ week returns for 22nd year

Multi-brand National BBQ Week is returning for the 22ndyear.  One of the UK’s top awareness weekshas  been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’but also being ‘fundamental in changing consumer attitudes to BBQ’ Launching on Spring Bank Holiday and running from 28th May until the […]

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Pavegen installs renewable energy walkway in The Mercury

A pioneering community shopping centre is converting footsteps of visitors into rewards in a global first for shopping centres. Ellandi-owned The Mercury, nestled in the heart of East London, is embracing renewable energy and clean technology by introducing an energy and data walkway at its entrance. The shift from ‘shopping trip’ to ‘shopping experience’ is […]

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WKD enlists Raptor Marketing for student summer campaign

  WKD and Raptor have joined forces to kick off the summer with the launch of the  new WKD rainbow ten pack. The campaign will see 48 students from eight cities across the UK, curate their own summer-themed house parties and partner with selected campus and society events to distribute the new WKD range to […]

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Wonder London kicks off 2018 event series with Google Cloud Summit in Madrid

Independent events specialist Wonder London has launched the first in its Google Cloud Summit EMEA event series of 2018, spanning six cities. The first 2000 delegate-strong event took place in Madrid at the Kinepolis Ciudad de Imagen. Following the success of Wonder London’s production of the 2017 Google Cloud Summit series, the first event of […]

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PVE helps Callaway go rogue across the U.S

Provision Events (PVE) has announced its partnership with Callaway Golf for the global golf giant’s unique coast to coast U.S. Rogue Tour. Visiting over 18 retail venues across the U.S. the Callaway Rogue Tour Experience uses Provision Events expertise to bring the brand’s latest technology to life. With a series of interactive areas that are […]

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Parallel wins big at the BT Sport Industry Awards 2018

Parallel London, a fully inclusive fun run and accessible family festival, has won two awards – Participation Event of the Year and the Diversity and Inclusion Award – at the highly prestigious BT Sport Industry Awards in London last night (26 April 2018).   Founded by Andrew Douglass and created by live event and experience […]

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Publicis Media Exchange promotes Erica Taylor to managing director

Publicis Media has announced the promotion of Erica Taylor to the role of managing director, PMX UK. In her role, Taylor will oversee the group commercial trading and operational models across all business units.  Working closely with the trading leads in each of Publicis Media’s six agencies, Zenith, Starcom, Performics, Digitas, Spark Foundry and Blue […]

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Final fundraiser for Howard’s Way Walk

Ten years after the first Howard’s Way Walk, events professionals are training hard for their annual challenge, which this year will take them over an 87-mile stretch of the Ridgeway over the weekend of 8-10 June. The organisers have announced that 2018 will mark the fundraiser’s eighth and final big walk. Initiated by freelance logistics […]

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Weber launches pop-up eatery with Simon Rimmer

Weber is bringing grilling to the city with the launch of a unique pop-up eatery. The ‘barbecue balcony’ arrives in London on 10th May and will be situated in Kings Cross until the 13th May as part of its tour of major European cities. Located from the 10th – 11th May in Pancras Square before […]

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Hovis opens 221b Bakery Street Experience for launch of Sherlock Gnomes

In celebration of Hovis partnering with Paramount on the release of the animation, Sherlock Gnomes, Hovis, working with Hot Pickle, has re-created 221b Bakery Street as part of an interactive experience in the run-up to the film’s launch. With the mobile bakery taking centre stage and serving Hovis Best of Both toasties, the experience is further brought to life with […]

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McCann brings ‘Bing Search Bar’ to King’s Cross Station

McCann London and search engine Bing have constructed the “Bing Search Bar” – an actual juice bar at London’s King’s Cross station on Wednesday 2nd May, where commuters can pay for their juice with a Bing search. The concept of gaining something you really want simply by searching on Bing is a way of bringing […]

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Big Lottery Fund appoints 23red to lead A Better Start Campaign

The Big Lottery Fund, the largest funder of community activity in the UK, has appointed creative agency 23red to lead a new campaign promoting early childhood development. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up by the Big Lottery Fund to help families give their babies and […]

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Grenade partners with iMP for sampling activity

Grenade Sports Nutrition are partnering with iMP to promote a range of protein packed products through consumer sampling at key commuter times across the UK. Starting with London and Manchester, Grenade branded iMP sampling teams have been deployed from 7am at high footfall tube stations across London and on commuter routes in Manchester city centre. […]

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innocent Super Smoothies show drinkers how to live on the bright side

A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]

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Powerforce attains Great Place to Work status

Field Marketing agency Powerforce has been recognised as a Great Place to Work in this year’s ranking along with 127 other UK organisations. Camaraderie, credibility and fairness are the top 3 reasons that have been cited by employees as to why Powerforce is such a ‘great place to work’. There are many other positives reflecting well […]

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Zeal announced as UK’s most recommended promotional marketing agency at RAR Awards 2018

Zeal has been awarded the title of UK’s most recommended Promotional Marketing Agency. The Recommended Agencies Register is an awards organisation that invites clients to anonymously rate their agencies based on performance across a range of key metrics – strategy, creativity, service levels, value for money and results. In the run up to the awards, […]

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Sarah Anderson appointed client service director at Live & Breathe

Live & Breathe, the integrated brand activation agency, has appointed Sarah Anderson into the newly created role of client service director. She is joining from Vividbrand, where, as business director, she oversaw clients including Nestlé, Pernod Ricard and Unilever. Prior to this, Anderson worked at a number of creative agencies across the globe, including Leo Burnett, […]

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Freeman strengthens strategy practice with acquisition of Comotion Consultancy Firm

Freeman, has announced the acquisition of Comotion Consulting Ltd (Comotion), a UK-based consulting company that specialises in delivering customer-centric strategy, transformation and talent solutions to clients globally. With the acquisition of Comotion, Freeman builds on its strategy practice delivered through the agency services of FreemanXP. In the four years since its foundation, Comotion has built […]

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Gareth Johns joins TruRating as chief data officer

TruRating, a technology company specialising in point-of-payment customer feedback solutions has announced the appointment of Gareth Johns as chief data officer. The hire of the former Starcount Insights and Dunnhumby heavyweight comes on the back of an impressive growth spurt for the startup, which has now collected over 26m customer ratings across the UK, Canada, Australia […]

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Benefit Cosmetics ‘Bold is Beautiful’ global philanthropy project returns

Benefit Cosmetics’ annual philanthropy initiative – The Bold Is Beautiful Project – returns this Spring to celebrate its fifth anniversary.  Benefit is opening the doors to a pink interactive pop-up experience, designed for women to harness their most bold and beautiful selves and learn more about the two charity partners, Refuge and Look Good Feel […]

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TMG’s Slingshot wins Southbank Centre Wintertime 2018/19 event sponsorship account

Slingshot has announced that it has been appointed by London’s Southbank Centre to manage its commercial rights for Wintertime – the UK’s largest celebration of winter culture. Slingshot Sponsorship will handle all commercial rights and partner opportunities ahead of the 2018/2019 event. Over the event which spans three months from November 2018 to January 2019, […]

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Audi and JD Sports are launch partners for Two Towers Manchester

Ocean Outdoor has increased its presence in Manchester with new locations, a new office, more staff and the launch today (April 23) of the City’s first ever Two Towers digital out of home (DOOH) structure which dominates The Mancunian Way. Audi and JD Sports are the launch partners for Two Towers Manchester which goes live […]

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Spafax brings together American Airlines and Austin City Limits to deliver the Music series to American Airlines’ Passengers

Global entertainment and media agency, Spafax, has brought together KLRU-TV’s PBS series Austin City Limits and American Airlines, to offer episodes from the concert series on board American Airlines flights. The partnership provides American Airlines with unique, high-quality entertainment for its passengers. The American Airlines Austin City Limits-branded video channel features a variety of musical genres and artists. […]

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Sherlock Gnomes celebrates film release with Baker Street takeover

Customers travelling through Baker Street Tube station on Monday April 23rd found that the station had been ‘taken over’ by gnomes to celebrate the forthcoming release of the new ‘Sherlock Gnomes’ film (previewing in cinemas on 5-7 May, opening nationwide on 11 May), the sequel to the 2011 film ‘Gnomeo and Juliet’. Throughout the day, […]

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Innovision celebrates innovation at Great Festival

Over 1,500 people joined the Great Festival of Innovation in Hong Kong to hear from 160 world leading experts and enjoy over 25 showcases of innovative new businesses, ideas and technology. Conceptualised and developed by event and experience agency, Innovision – working to a brief from the Department for International Trade – the Great Festival brought […]

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Tecna Display wins second Queen’s Award for Enterprise

Exhibition and display specialist manufacturer Tecna Display is celebrating being awarded the Queen’s Award for Enterprise for a second time, having received the first in 2012. Tecna Display was awarded the accolade for outstanding achievement in the category of international trade. The award represents the highest honour that a UK business can receive. They are awarded […]

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Rehab launches Recycle That! to decode recycling in the UK

rehab, the creative technology company, has announced the launch of Recycle That, a new Google Home voice skill to help take the confusion out of recycling. On Sunday -World Earth Day – rehab ran a hack day to support the 2020 target to recycle at least 50% of household waste. The outcome was Recycle That, which makes it […]

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Bluewater pop-ups win at Revo Opal Awards

Landsec has announced that Bluewater has won a duo of awards for the Chapel Down and Shepherd Neame seasonal pop-up shops at the annual Revo Opal Awards. The awards in the ‘Pop Up Shops/Temporary Lets’ category acknowledge the positive impact of commercialisation activity on retail and leisure environments. The unique showcasing of Britain’s oldest brewer, […]

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Pride in London appoints innovision as new production partner

Pride in London announces the appointment of innovision as its new production partner for 2018. The new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The Parade for a further five years. Together with innovision, Pride in London will begin developing the 2018 event for the […]

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Broadwick Live joins Drastic on Plastic campaign

Broadwick Live has announced that it is part of the Association of Independent Festival’s (AIF) Drastic on Plastic campaign to eliminate single-use plastics in festivals by 2021. More than 60 independent festivals are joining together to: ban the use of plastic straws on-site this season as a minimum first step – and eliminating all single-use plastic at […]

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Pioneer Group showcases new technologies at RDSE

AV and IT installation experts, Pioneer Group, are showcasing a range of interactive technologies at RDSE 2018, where visitors can be immersed in a high-end l experience whilst browsing the future of digital signage. These include technology from global leaders in computer vision intelligence; Admobilize, which identifies audience by gender and age, providing real time […]

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Reed Exhibitions adopts GES technology package at Airport Show 2018

Reed Exhibitions, have extended their contract with Visit and Poken by GES for the Airport Show portfolio of events in Dubai. Airport Show is the latest of a series of technology-enabled exhibitions already delivered by Visit & Poken across leading organisers in EMEA. The GES technology package, which combines SaaS registration software, NFC-enabled smart badges, […]

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Cargo launches in Atlanta and partners with Coca-Cola and RXBAR to refresh rideshare passengers

  Cargo Systems Inc from Cargo Systems Inc on Vimeo. The rideshare commerce startup brings satisfying snacks, beverages, and daily essentials to passengers and helps drivers earn up to $500 more monthly Cargo, the in-car commerce platform for the rideshare economy, opens the lid on a partnership with The Coca-Cola Company to offer cold beverages […]

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TruRating debuts plug-in with Magento and launches full online offering

TruRating, a technology company specialising in point-of-payment customer feedback solutions has announced an official extension with Magento Commerce. TruRating is now available for Magento merchants looking to select innovative solutions that enhance business operations. In addition, the TruRating solution, which began as an instore service when the company was founded in 2014, is now available to all […]

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David Lloyd members can binge watch on the run with new PVT offering

Britain’s love of binge-watching shows no signs of slowing. However, the more shows watched, the less exercise is had, impacting TV lover’s health. With this in mind, David Lloyd Clubs has announced the launch of PTVs,  a team of personal outdoor running coaches with digital screens strapped to their backs. People run after the coaches […]

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Thomas PR founder appointed Stevie Awards Judge

Thomas Public Relations has announced that Thomas PR President and CEO, Karen Thomas, has been selected as a judge for the 2018 Stevie Awards – American Business Awards, judging categories in American technology innovations and public relations campaigns. Created in 2002, The Stevie Awards are the world’s premier business awards. The awards honour and generate […]

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Ecover opens Rubbish Café pop-up

The Ecover Rubbish Café will serve a waste menu from eco-chef Tom Hunt and will be kitted out with an upcycled décor inspired by eco-designer Max McMurdo. Guests can learn how to #LiveClean while they lunch in sumptuously upcycled surroundings. The two-day pop-up will serve up inspiration and ideas for simple swaps that can be […]

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Ultima Displays launches vision banner range

Ultima Displays, solutions and hardware providers, has launched its new ‘Vision’ Banner range, a modern range of display solutions. Offering a solution for all needs and budgets, the Vision Banner range is designed to display any brand message and is unique to the portable display market. The full range will be unveiled for the first […]

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Swoon launches pop-up store in Covent Garden

The Mercers’ Company has announced that designer interior brand Swoon has launched a 3,800 sq ft pop-up showroom at 7 Mercer Walk to coincide with their brand refresh and will open until April 29. Swoon adds to the eclectic mix of stores available to customers within Mercer Walk and St Martin’s Courtyard. The showroom opening follows […]

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Publicis Media strengthens team

Publicis Media has announced a unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. This role expands on Boyle’s current remit as CEO of Publicis Media APAC to include oversight of EMEA operations as well. Boyle will continue to report to […]

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Freeman continues growth with acquisition of Info Salons Event Registration Company

Freeman has announced it has acquired digital technology company Info Salons, a  provider of registration and attendee database management solutions. The acquisition enables Freeman to integrate the trusted registration solution into its comprehensive event management offerings while also extending its global presence. “We’re always looking for ways to simplify the event and show planning processes for our […]

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McCann help close orgasm gap with OOH campaign for MysteryVibe

Studies and research show that among heterosexual couples, men have 3 orgasms for every 1 orgasm a woman has. That’s 200% more, or a gap of 66%, equivalent to some of the worst pay gap figures released by firms in the UK last week, and is over double the UK average pay gap. Making it one […]

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TracyLocke wins Babybel Experiential

Global shopper marketing agency, TracyLocke, has announced that its London branch has won the pitch for Babybel’s upcoming experiential activations across the UK. Kicking off in mid-June, the agency will deliver a nationwide sampling campaign for Mini Babybel, to support a £3m media spend across TV, radio, social, mobile and PR, which will target both […]

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Rebecca Sykes named CEO of Mofilm

  David Jones, founder of You & Mr Jones has announced  that Rebecca Sykes has been named Global CEO of video content creation network Mofilm. Promoted from her role as managing director of Europe for Mofilm, Sykes will now lead the growth and development of the tech-driven, diverse community of filmmakers, reporting directly to David […]

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A thousand footballs bring families together in Mastercard campaign by McCann London

Mastercard kicked off the first activation of its new global brand platform, Start Something Priceless, in London in early April. The activation celebrates the brand’s belief that a ball can Start Something Priceless by bringing families together to create special moments and unique memories. As part of Mastercard’s sponsorship of UEFA Champions League, McCann London created an activation […]

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First Abercrombie & Fitch prototype store in the UK coming to Manchester

Abercrombie & Fitch will be opening its second UK location this August in Manchester. The global retailer plans to open its first prototype store in the UK at intu Trafford Centre. The new 5,554 sq. ft. Abercrombie & Fitch space, is one of eight new prototype stores that have been completed since the initial launch of the […]

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Craig Wildman Joins 2Heads

Craig Wildman joins brand experience agency 2Heads as their global managing director. Craig comes with more than 20 years’ experience of financial, commercial, operational & client management, across the digital, PR, experiential and creative industries arena, most recently as Global COO at The Communications Store. In his role at 2Heads, Craig will have responsibility across […]

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Provision Events Built Youth Zone Attracts Tomorrow’s Stars at the RBC Heritage

Provision Events (PVE), the sponsorship activation expert, welcomed the stars of tomorrow to their specially designed ‘Youth Zone’ at the PGA Tour’s RBC Heritage tournament where they provided a fan experience specifically aimed at young people. Working on behalf of tournament sponsors Mikkelson Law Firm, RLB Squared, Kinghorn Insurance and First Tee of the Lowcountry, […]

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Pladis appoints whynot! think people to deliver McVitie’s brand experience

As part of their re-launch of the McVitie’s brand and £12m multi-media advertising campaign whynot! think people have been appointed to create the ‘Sweeter Together Challenge’ for McVitie’s Nibbles, touring stations and shopping centres around the country throughout April and early May. The Sweeter Together Challenge is an interactive experience, reflecting the creative theme of […]

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Pack to mentor Stitched as part of LBS incubator

Home furnishings start-up, Stitched, successfully pitched to secure mentoring from leading digital marketing agency Pack. The pitch took place as part of the package made available by London Business School’s incubator programme. Stitched and Pack will work together for a minimum of 6-months. Stitched, a bespoke curtains & blinds retailer that uses 3D technology to enable […]

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