News

Amplify promotes quartet

Amplify has established a new UK management team by promoting four high-performing department heads while also creating a new Head of Client Services role. The new team will report directly into Amplify’s seven partners: Anton Mercier, Dan Minty, Jeavon Smith, Jonathan Emmins, Lee Avery, Marcus Childs and Neal Southwell. The structural change has been undertaken to […]

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Amplify’s global projection and Red’s London signage work helps launch the PS5

Global brand experience agency Amplify is behind the multinational projection work that has celebrated the launch of the PS5. The team created vivid visual dramas in 25 global locations. In London the work included a 10-minute show at Piccadilly’s iconic screens on 19th November. The work has entwined PlayStation’s console with many world-famous city landmarks […]

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Covid and Christmas combine for flexible worker demand peak

Food and drink brands, ranging from household names to scale-ups, are increasingly turning to a flexible workforce. They are facing the double whammy of having to meet the supply challenges caused by the spike in Covid-19 cases alongside the usual high demand in the run-up to Christmas. Lorna Davidson, CEO of Liverpool-based flexible working community […]

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Showpad appoints Schiltz to its board

Showpad, the global sales enablement leader, has announced the appointment of veteran SaaS executive, Matthew Schiltz, to its board of directors to further grow and develop the business. Schiltz is an experienced senior executive with a proven track record of building successful high-growth SaaS companies, from startups to public entities. Having previously served as CEO […]

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GDS Showcase gets set for virtual

GDS Group, the global events, research and technology services company, has today launched the GDS Showcase, a new managed service for business communications in the remote working era. The virtual platform enables senior leaders to communicate effectively to small or large groups of employees, customers or other business stakeholders in broadcast quality. It features a […]

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Milk & More and Circle create real field marketing stunt with sustainable focus

Milk & More used field marketing of a different kind in order to show that sustainable packaging is the brand’s home turf. A statement released by the company explained “At Milk & More, we’re passionate about helping our communities reduce their waste and live more sustainably by championing glass bottles and other environmentally-friendly packaging from […]

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Puma appoints Cake for its UK women’s strategy and activation

Puma has appointed Cake to handle its UK women’s strategy and activation, following a competitive three-way pitch. The agency, which forms the culture, sport and entertainment hub within Havas in the UK, is responsible for developing Puma’s digital-first women’s strategy and activation from January 2021. Puma is a brand that spans sports, fashion, activism, sustainability, […]

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BrewDog and Amplify fly against environmental Cop Out

BrewDog and Amplify – the marketing agency that joins the dots between people, brands and culture – have created a cultural moment highlighting the fact this year’s UN COP26 climate summit was postponed, despite the fact that climate change is the world’s most urgent problem. As part of Brewdog’s ‘Make Earth Great Again’ sustainability manifesto, […]

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Falmouth endorsed for August 2021 Tall Ships Race start

At its annual online conference, Sail Training International, the global organisers of Tall Ships events and races, endorsed Falmouth as the ‘Race Start Partner’ of this iconic race, one which will also commemorate 500 years since the first circumnavigation voyage around the world.   The maritime event will mark the sixth time Falmouth has hosted the tall ships, with the inaugural one for the town being held in 1966. Given current surrounding circumstances related to COVID and potentially necessary social distancing and […]

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Lockdown study by LiveArea reveals early online Christmas shopping

A study developed by LiveArea,  of 2,000 UK consumers, highlights changing role of retail and unique nature of the 2020 festive shopping season.  Over a third (36%) of Brits will do all, or at the very least most, of their Christmas shopping during November’s lockdown period. Only 10% said they wouldn’t do any Christmas shopping […]

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FMBE Awards announces 2020 shortlist

The FMBE 2020 shortlist is out. Congratulations if you have made it onto the list, commiserations if you have not – we welcome requests for feedback. 2020 was a bumpy ride. At one stage we thought entries would be very few and far between, but FMBE award entry really took off in the last couple […]

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Academy of International Extended Reality announces VR Awards winners with immersive awards online

The Academy of International Extended Reality (AIXR) has announced its 2020 VR Awards winners following an immersive virtual reality awards ceremony. With over 157 international nominations, 94 finalists went before a panel of 70 expert judges, undergoing a rigorous judging process. Whilst the who won what will be a burning question for many, the occasion […]

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Initials wins Nature’s Bounty relaunch pitch

Initials, the independent creative agency, today announces its appointment by global vitamin and supplement leader, Nature’s Bounty, to handle the brand’s UK re-launch. Initially launched in the UK in 2017, the brand is a relative newcomer to the local market and is looking to build on the success that it has enjoyed for decades across […]

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DICE and UNIT9 form partnership for next-gen live streams

DICE (the discovery and ticketing platform for live events and live streams) is partnering with UNIT9 (the global innovation studio named Tech Co of the Year 2020) to pioneer the next generation of interactive live streams by marrying the platform’s world leading infrastructure with the studio’s unrivalled creative tech knowhow.   The partnership will develop […]

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CACI forsees potential December retail success

Research from CACI, the consumer and location intelligence specialist, indicates the UK economy will receive a significant boost from consumer spending this Christmas.   According to the survey[1], 62% of consumers they will spend more or the same as last Christmas.  In addition, CACI’s data reveals retailers can look forward to £3 billion of spend staying […]

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Flexible working community Redwigwam wins Award

Redwigwam, a leading flexible working community, has won a National Online Recruitment Award. Redwigwam, which is headquartered in Liverpool, won Best Innovation in Online Recruitment at this year’s NORA awards. They were also a finalist in the Best Small Recruitment Agency category. Now in their 20th year, the annual awards recognise and acclaim the very […]

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Dario to lead the Ingenuity’s Direct to Brand team

Ingenuity London has announced the appointment of Dario Pagani as the agency’s first ever Director of Brand Services. Pagani has been appointed to lead the agency’s Direct-to-Brand team, that focuses on helping brand leaders find, meet and learn about agencies that can solve their business challenges. Reporting into Business Director Dan Caplin, Pagani will take […]

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Movista appoints management team in line with growth

Retail execution and workforce management mobility supplier Movista, Inc. has announced a series of major enhancements to its management team.  Adam Carson joined as Chief Financial Officer and Eric Wilson joined as Chief Customer Officer. Additionally, co-founder April Seggebruch moved into the newly minted Chief Strategy Officer position, while former Chief Customer Officer, Stefan Midford, will lead the newly spun-out Capango job […]

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MKTG launches Frontier X survey

Agency MKTG has launched a brand experience marketing survey designed to help inform a consequent White Paper in what MKTG’s managing partner Sarah Hazlehurst describes as ‘an open resource for the experiential community’. The online survey, which takes 5-10 minutes to complete is also rewards participants with a draw for Amazon vouchers These are the […]

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Energy helps Dettol gel with commuters

As part of its partnership with Transport for London, which saw 800 hand sanitiser units installed in the capital’s 270 Tube stations, Dettol worked with experiential agency Energy to get another 100,000 free bottles of gel into the hands of commuters across five days in October. Dettol wanted to make a colourful but safe impact […]

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Chinatown collaborates with Netflix’s Over The Moon

On October 21, Shaftesbury launched an exclusive collaboration with Netflix to mark the release of brand-new animated film, Over The Moon on October 23, by unveiling a dazzling outdoor light and lantern installation throughout the streets of Chinatown London.  Welcoming visitors to the destination, the installation has been designed with COVID-19 social distancing restrictions in […]

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Avantgarde launches virtual event platform VITE

Brand Experience Agency, Avantgarde London, has  announced the launch of its bespoke virtual event platform – VITE. The innovative single platform solution is fully customisable and built with the specific needs of virtual events in mind, enabling brands to deliver an exceptional experience in the virtual world.  VITE has been in development for the last […]

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Powerforce six set for Women in Sales finals

This year’s Women in Sales Awards finalists have just been announced and field sales and marketing agency Powerforce has declared itself is “absolutely thrilled” with the news that a total of 6 colleagues have been shortlisted.  The finalists have been shortlisted across multiple categories including Sales Manager, Field Sales, Sales Support and Sales Director. The […]

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CACI reveals how demographics is affecting current consumer mobility

The latest movement of people data from CACI and its partner, Location Sciences, suggests that, contrary to the image widely portrayed, the difference in the impact of Covid-19 on consumer behaviour is increasingly based on demographics, rather than geography. Insight from the week ending October 4 shows mobility across the UK dropped two percentage points […]

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Unlocked Fest launches for June 2021

The UK’s newest music festival was launched yesterday. The timely named Unlocked Fest will take place from 18th – 20th June 2021 at Newark Showground. Organisers of the three-day event are promising a line-up crammed full of the UK’s biggest tracks from the nineties onwards, performed by a combination of original and tribute artists. The […]

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Redwigwam waives fees for field marketing flexible workers hired this week

The UK’s biggest flexible working community is waiving its fees to help field marketing businesses hire the flexible workers they need to meet the demands of the new surge in coronavirus cases and enable business continuity and resourcing in the crucial Christmas period. Redwigwam is allowing companies to use its AI-powered online platform to find […]

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DMA publishes Dyslexia Employer Guide

The Data & Marketing Association (DMA) has published new guidance, ‘DMA Talent: Dyslexia Employer Guide’, created using insights from neurodiversity consultants, brands/employers, and dyslexic employees working across the creative, data and marketing industries. Dyslexia is a neurodevelopmental condition which mainly affects the development of literacy and language related skills. It is estimated that 1 in […]

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Event agencies and suppliers sign up to isla

isla, the recently launched organisation for sustainable events, has announced the arrival of fifteen new members. The incoming companies include nine event & experiential agencies and six event support businesses. The new members now join the twelve founder companies, each sharing a common commitment towards the measurement and delivery of sustainable events. On the event […]

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NomadiX signs 20 iWalker contract with Singapore’s Mobistudios

Singapore-based Mobistudios, a powerhouse creative design and technology player throughout Asia, has signed a contract to acquire 20 iWalkers, the digital roaming media device developed by Scottish technology company, NomadiX. iWalker uses facial feature detection, even when masks might be worn, to collect a range of data that is impossible to amass from traditional billboards. […]

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Fun Street debuts at Hammerson’s Silverburn

Fun Street, a two-level interactive family entertainment centre, has officially launched its debut site at Silverburn, one of Scotland’s leading retail and leisure destinations. As part of a phased opening, 75% of the 14,000 sq ft independently owned venue opened to the public on October 5. Fun Street caters primarily to children aged 0 – […]

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Costa and The Circle Agency share a summer of live activations

Costa Coffee and The Circle Agency have shown the power of sampling and live activation with a series of campaigns – all delivered in recent months alongside the challenges of COVID. These campaigns continued an existing client and agency relationship and drew strength from that association. Ahead of any consumer activations, the team were in […]

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2Heads announces two heads

2Heads, a leading independent experiential brand marketing agency, has announced the appointment of James Simpkins as Managing Director for Experiential and Paul Godwin as Managing Director for Digital Innovation. After over twenty years’ service each with 2Heads and having both held key pivotal roles in the business as it has grown and evolved, there were […]

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McCurrach announces rebrand

McCurrach, a leading performer in the sales and marketing industry, has rebranded to reflect its group mantra ‘Helping brands sell more’. The outsourced sales agency has grown through 120 years with its performance based on innovation, strategic collaboration, people expertise and thought leadership. Widely known for their service excellence in Field Marketing, over the past 5 years McCurrach have added new strings to their bow with the acquisition of Consultancy agency, Sellex, […]

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Enola Holmes statues pop up to celebrate sisters amongst brothers ahead of Netflix series

In celebration of the release of Enola Holmes (which stars Millie Bobby Brown as the younger sister of Sherlock Holmes, now available to stream ), Netflix erected temporary ‘Enola Holmes’ inspired sculptures around the country to represent, empower and celebrate the real-life ‘overlooked sisters’ of the 18th and 19th centuries, whose prestigious achievements have been […]

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Kind samples at Newcastle gig series with Sense

Healthy snack brand Kind is running a sampling campaign across a series of gigs held at The Virgin Money Unity Arena in Newcastle, which has been designed to host live events safely during the pandemic by enabling fans to adhere to social distancing guidelines. More than 50,000 Kind bars have been handed out to gig […]

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The Circle Agency activates Pub In The Park sponsorship for Mazzetti

Balsamic vinegar producer Mazzetti has activated a creative sampling campaign with The Circle Agency. The brand is relatively new to the UK market so wanted to increase brand awareness and inspire the versatility of their products by sampling their Balsamic Vinegar of Modena with some perfect food pairings – drizzled on caprese skewers, over parmesan […]

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Hamleys brings wonderland ‘where play takes centre stage’ to Liverpool ONE

World-renowned British toy emporium, Hamleys, has selected Liverpool ONE to launch its latest in-store retail concept at 101 Paradise Street, marking the iconic retailer’s debut in the city. Officially launched on 19 September, the 2,000 sq ft store offers an immersive toy wonderland ‘where play takes centre stage’. It houses an array of games, puzzles, […]

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Bristol’s Colston Hall finally rebrands as Bristol Beacon

One of the most controversial projects in the country is reaching its conclusion with the announcement of the new name for Colston Hall in Bristol. The name was developed in a process led by the branding agency, Saboteur. The rebrand has been demanded by Bristol music and arts lovers for many years – dating back […]

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Claudia Stephenson joins [INVNT GROUP]

[INVNT GROUP], has recruited a new Managing Director for EMEA in renowned and highly regarded industry leader, Claudia Stephenson, a move that has been fuelled by increased demand for the Group’s multi-disciplinary offering amid the pandemic. An excellent communicator with long-standing client relationships across sectors including tech, gaming, HR and healthcare, Stephenson joins from Freeman […]

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Ingenuity London appoints Natalie Shaw

Ingenuity London today announces the appointment of Natalie Shaw as Brand Director. Joining Ingenuity’s growing team, Shaw brings with her significant experience in the media space following nearly a decade at Mindshare where she held several positions, most recently Global Head of New Business where she led the global new business team through a period […]

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AnyBrand’s virus blocking mask technology gives extra confidence to events and venues

As communities search for ways to return to business, AnyBrand has introduced a treated, fully brandable, face covering, using technology proven 20 times more effective against COVID-19. AnyBrand offers organisations the opportunity to associate their brand with keeping people safe and helping get companies and events back to business. When hotel entrepreneurs Colin Graham and Rob Morgan went in search of ways to keep their hotels […]

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iMP samples cool fragrance for So…?

Wrapping their ice cream van in ‘So…?’ branding iMP visited 8 town and city centre locations across the UK in 10 days at the end of August and start of September managing everything from the vehicle, logistics and event spaces to staffing, health and safety and Covid-19 protocols. Locations included Whitby, Manchester, Liverpool, Cardiff and […]

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#LoveChinatown sees lantern update

As part of the #LoveChinatown campaign, Shaftesbury has partnered with the London Chinatown Chinese Association (LCCA) to further revitalise Chinatown London as it welcomes back visitors. The bold multi-coloured lanterns replace the red lanterns that have been hanging for over 40 years. The new rows of special multi-coloured lanterns are a nod to the rainbow of hope thanking the amazing work of NHS staff and keyworkers throughout the pandemic.  As people […]

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Upfest announces its next virtual and real festivals

Street art fans from around the world will be virtually welcomed to Upfest this year. ‘Virtually Upfest’ is an online version of the world-famous street art festival and will take place this month between 25th-27th September. Working in collaboration with virtual reality studio, ZubrVR and with the help of Arts Council England’s emergency response funding, […]

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CACI assesses current movement of people around London

Research by CACI, the consumer and location intelligence specialist, has highlighted the full extent of the disparity between central London and the rest of the capital as the UK gets to grips with the ‘rule of six’. Since the lockdown was lifted on June 15, CACI, in partnership with Location Sciences, has been tracking how consumers […]

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Etihad Airways signs partnership with MCI

Etihad Destination & Leisure Management and MCI Middle East, today announced a partnership agreement, to offer special rate MICE packages for programmes serviced by MCI in Abu Dhabi throughout 2021 and 2022. Through this partnership, Etihad Airways becomes the official airline for all MICE groups coming into Abu Dhabi or events taking place internationally where […]

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Imagination creates virtual platform for Ford of Europe

Imagination has been working on an exciting new initiative for Ford of Europe which broke on 2nd September, a brand new platform named Ford Horizon which will be the home for the automotive giant’s virtual experiences and events. Ford Horizon is a bespoke platform with single sign-on functionality that takes the audience away from the […]

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Camden Market set for Curzon pop-up cinema

LabTech, owner of Camden Market, has signed a partnership with independent cinema group, Curzon, for a pop-up cinema that will be hosted in the market’s North Yard from 16 September for two weeks. Curzon will operate its exclusive open-air cinema seven days a week, with a capacity for 150 people. The Camden x Curzon partnership […]

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Zippo partners product and pop-up with London Mural Festival

Zippo has collaborated with globally renowned urban contemporary artist D*Face, to create a 7 x 11 meter mural, as part of its partnership with the inaugural London Mural Festival, in celebration of the launch of its latest design innovation, the new 540 Color decoration process.  At the cutting edge of creativity and artistic innovation, Street […]

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Industry body isla emerges with experience event agency support

Twelve of the leading event agencies have put their support behind the creation of isla, a new industry organisation that will support businesses to implement consistent standards of environmental impact, measurement and management of events.  isla has outlined its core objective of ‘accelerating the event industry’s transition to a sustainable future’ with the collaboration between […]

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Samsung brings Colours of the Carnival to digital life

The vibrant colours of Notting Hill Carnival descended on London’s Piccadilly Circus as an exclusive preview of the weekend’s first virtual event played out on the UK’s biggest digital screen. A troupe of Caribbean soca dancers dressed head to toe in Carnival costume started the live countdown down on the big screen ahead of the […]

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Compare.bet tallies up the most Instagrammed European football club shirts

Football shirts are an integral part of the sport as they allow fans to visually and physically support their football club. This is evident by the huge number of individuals flaunting their team’s shirt during match days, in pubs and on social media. The Most Instagrammed Football Shirts Rank Football Club  No. of Hashtags (#) […]

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Chiquita’s bold banana bus branding rolls on for sixth year

Chiquita is excited to return to the streets of London to promote its key message of fun and healthy living with a visually vibrant campaign that will be featured on London’s iconic double decker buses running through key central transportation routes throughout the city. In its sixth year of running the London campaign typically aimed […]

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Ingenuity announces further content for its virtual wellbeing event

Ingenuity London has revealed  further details about the line-up for its Health and Wellbeing event on the 10th-11th September.   Brands that use health and wellbeing in their marketing comms will get to meet and discuss their key challenges with leading agencies, as well as hear exclusive thought leadership from industry champions. Speakers at the event […]

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Pernod Ricard UK chooses McCurrach as field sales partner

McCurrach is pleased to announce that Pernod Ricard UK has selected them as its new field sales partner in grocery and convenience. In Grocery, Pernod Ricard UK will deploy a mixture of agile resources throughout the year, utilising McCurrach’s EPOS analytics tool, DART, to operate data led campaigns. In Convenience, they will create a brand-new permanent team, which will cover 1,800 stores. Furthermore, Pernod Ricard UK will be a full category partner for McCurrach’s MyStore+ app, joining current partners to provide category advice and offers […]

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Peloton heads into Hammerson’s Bullring

Hammerson is pleased to announce that its flagship destination Bullring is welcoming two new brands to its line-up. Internationally renowned luxury life and style brand Kate Spade New York launched its new store at the destination on 14 August, while global interactive fitness platform Peloton will be opening its first West Midlands showroom later this month. Global […]

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iMP take to the streets with Daioni

iMP have been tasked by organic dairy brand Daioni to create a product sampling campaign in London for their new iced coffee range. Launched into Whole Foods, Holland & Barrett and other retailers before the Covid-19 pandemic hit, it’s the first and only organic Fairtrade iced coffee in the UK. With increased Covid-19 restrictions around […]

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Fulfil commences nationwide sampling tour with Link Communication

Link Communication has announced successful completion of the first few dates of its Fulfil Summer Sampling Roadshow (https://fulfilnutrition.com/), which sees the first use of the agency’s new range of ‘Safe Sampling Equipment’. The campaign is taking place across busy suburban retail areas and popular urban area parks. The team are equipped with a very funky sampling […]

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Cityzen sponsorship activation starts for Cadbury and Man City

Cadbury is continuing to raise awareness of worthy causes and struggling businesses through its new global partnership with Manchester City. The focus of the collaboration will initially celebrate worthy causes, individuals and businesses who have gone above and beyond during the pandemic to help those around them and deserve recognition. Each month, Cadbury will work […]

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Liveforce gets set for industry tracker reports

In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gave a voice to the event and promo staffing industry. Following a survey sent to over 6,000 event professionals, the report measured the business impact of coronavirus, […]

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Samsung, Blue Square and Sunshine Baby Bank donate tablets to GOSH

A donation of new Samsung tablets was made to Great Ormond Street Hospital Children’s Charity (GOSH Charity) by field marketing and brand experience agency Blue Square and a new charity called the Sunshine Baby Bank. These tablets will help children in the hospital’s care to maintain vital contact with friends and family during the COVID-19 […]

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The experiential sector joins the #wemakeevents red alert

A red alert was signalled to the government from across the events industry yesterday as venues lit up in red, event staff and brand ambassadors dressed in red, event production crews marched in the street with event equipment and casing and furloughed and out of work performers and managers signalled their anxiety and unity with […]

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Imagination reimagines the hybrid press experience for Samsung

Global experience agency Imagination has created an extraordinary hybrid event with new client Samsung. Journalists will be familiar with typical pre-briefings, where information is shared ahead of a consumer product launch. For the media, they ensure crucial hands-on time with the device and the opportunity to take distinctive press shots. Due to the highly secure […]

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Showforce returns to work The Event Safety Shop guidance

With government guidance now emerging for the events industry and companies beginning to return to site, Showforce has partnered with industry safety specialist The Event Safety Shop (tess) to develop Covid-19 protocols and risk assessments specifically for the crewing business. The new working practises have been written in-conjunction with Showforce’s NEBOSH qualified health, safety and […]

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CACI releases retail lease model to aid the sector

CACI, the consumer and location intelligence specialist, has launched a data driven, objective model to help landlords and retailers agree new commercial lease terms.  In recognition of the breakdown of the traditional leasing and valuation model and the opposing positions adopted in the industry as a result of coronavirus and the government’s response, CACI is […]

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Vype sampling in London with N2O completes seven weeks of activity

N2O’s Brand Ambassadors hit the streets of London for a 7-week guerilla sampling campaign to help adult smokers, vapers and nicotine users discover Vype, an alternative nicotine product which now offers a range of mint vaping flavours. The rain was no obstacle, as Londoners were happy to engage with N2O’s COVID-secure activity. 

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Williams Racing partners with Umbro

Williams Racing is pleased to announce a new long-term partnership with Umbro UK. The English sports brand will be the Official Technical Kit Supplier from the start of the 2021 season, when the double-diamond of Umbro will be worn by the team. This announcement comes ahead of the 70th Anniversary Grand Prix at Silverstone this […]

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BMWi and TRO combine for convoy campaign

BMWi has taken over Berlin with help from brand experience agency TRO as 6 races conclude the Formula E season at the German capitol’s old Tempelhof airport. The central park location is seeing 3 x double header e-Prix from 5th-13th August (6 races in total). Regarded as a home Grand Prix by team BMWi Andretti […]

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The Natural History Museum hosts live streaming music concert

Last week, the Natural History Museum’s Venue Hire business held its very first live streaming music concert, a step forward in the venue’s adaptation to COVID-19 safety measures in the era of social distancing. The concert, ‘Some Summer Night’, performed by Irish pop sensation Dermot Kennedy and joined by his friend and Emmy nominated actor […]

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N2O takes Pride in store with Unilever brands at Superdrug

Pride festivals may have been cancelled this year, but N2O has still been brand active as a experience creator on behalf of Unilever and Pride, via a retail experience at Superdrug. This Superdrug store takeover (see video) showcased Unilever brands Lynx, Closeup, Simple & Vaseline. Beginning with an eye-catching window display, customers followed the rainbow path through […]

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2LK launches NavigatAR to give event attendees social space confidence

In the wake of COVID-19, global brand experience and design consultancy 2LK’s internal R&D team has developed NavigatAR, the COVID-proof intelligent wayfinding system that monitors, informs and protects people as they navigate through commercial and cultural experiential spaces spaces such as event and exhibition venues, as well as shopping centres, grocery stores, retailers, banks, museums and leisure destinations. NavigatAR supports […]

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Cadbury supports community businesses by sharing out advertising opportunities

Notts County have announced an agreement with Cadbury which will see the club’s official travel partners, Sharpes of Nottingham, become shirt sponsors for Sunday’s play-off final and for the next two seasons. Cadbury has donated the advertising opportunities from the partnership to Sharpes, one of many Nottingham-based businesses severely affected by the Covid-19 pandemic. Sharpes […]

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Huawei follows up Experience store launches with MateBook marketing spend

Huawei, the leading global technology company, has today announced more than £10M in marketing investment for its MateBook laptop range in the UK. The investment comes as Huawei continues its rapid growth in sales for its ecosystem of devices, with its laptop business in particular achieving more than 120% year-on-year growth globally. Anson Zhang, Managing […]

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Mondelez tests packaging and merchandising impact with VR

Multinational snacks and beverage company Mondelēz International partnered with NextGen insights agency Join the Dots I InSites Consulting and leading virtual reality (VR) market research platform provider Gorilla in the room, to understand the extent to which shelf-ready packaging and merchandising impacts shopper behaviours at in-store fixtures. The key challenge in this study was to […]

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Extreme E off road race series announces talks with Fisker

Extreme E, the new electric off-road motor racing championship, is pleased to reveal that it is in advanced talks with Fisker Inc. – creator of the sustainable electric vehicles and advanced mobility solutions – on a series partnership and potential works team entrance. Extreme E, starting early 2021, is a radical new racing series which will […]

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BetVictor assesses Twitter sentiment for refs

Mike Dean is the most talked about referee this season, averaging 278 pots per game 70% of those posts are negative, with one in five showing signs of anger 91% of posts about Chris Kavanagh are negative, the highest of any referee Michael Oliver fares among the best with 43% of posts positive towards him […]

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The Scout Association teams up with Flavor to offer healthy sampling

The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling Agency to curate a Seasonal Partnership Program as part of their Healthy Eating and Camping initiatives. The program will work with both food and drink brands who want  to engage with […]

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4C assesses Liverpool FC’s Trophy Lift impact on social media

As the Premier League reaches its finale behind closed doors, with Liverpool FC playing their last match at home and lifting the trophy on Wednesday, data science and marketing technology company 4C have unveiled the big brand winners seeking to capture the attention of fans on social media and capitalise on the return to sports: […]

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WSCorp sets out its ambitions in entertainment and live events

WSCorp is the group specialized in live entertainment, creation of large shows and global events with a turnover of € 105 million in 2019. The turnover forecast for 2020 was € 150 million, with the aim of redoubling in 3 years. Today, because of COVID, 50% of the projects planned for 2020 have been postponed […]

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Freshers set for Digital Welcome via Raptor

Brands need not miss out on the most important opportunity to connect with university students as Freshers’ Week 2020 is being digitised for the first time.  ‘The Digital Welcome’, developed by student marketing agency Raptor, offers innovative and exciting opportunities for brands to still get in front of the elusive student audience as the coronavirus […]

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Nivea Men celebrates Liverpool win with Boom mural

Nivea Men, the official men’s grooming partner to Liverpool FC, has unveiled a giant mural in Liverpool city centre to celebrate its long-standing partnership with the team and to congratulate it on its League championship win. Devised by Carat UK and Posterscope together with Mural Republic, the striking mural features a hyper-real recreation of a […]

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Cassette launches virtual experiences platform

Cassette has launched an innovative platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and interact. Drawing on expertise from Experiential Marketing, Cassette’s platform takes an experience first approach offering the ability to replicate live engagements from product demonstrations, to gamification, face to face communication, […]

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Matt Le Tissier delivers Domino’s to Saints Foundation stars

Club legend Matt Le Tissier was on hand to deliver Domino’s pizza to workers as a thank you for their efforts over the last three months, during which time Saints Foundation have been actively supporting the local community. Jess Hulbert, Health Projects Co-ordinator, received a pizza delivered by the former Saints star for her work […]

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Nikon announced as official partner of Photo London 2020

● The sixth edition of Photo London will take place at the historic Gray’s Inn Gardens in central London, from 7–11 October 2020 ● Nikon will sponsor Photo London 2020, becoming an official partner of the Fair and its online Academy ● Sponsorship deal brokered by Photo London’s agency Reg&Co Ltd Nikon, the leading innovative […]

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Airspeeder makes new appointments ahead of Grand Prix season start

Alauda, the performance electric flying car company and its racing series, Airspeeder is delighted to announce key senior level expansion. The growth, following a significant round of VC investment places the rapidly developing electric flying car racing series on a third continent, with the introduction of a Partnerships function in the United States and the […]

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Wavelength sets up clifftop cinema and live music drive in season

The team behind Europe’s original surf publication, Wavelength has just announced the summer’s line-up of cult classic movies set to screen from atop the clifftop at Watergate Bay, Cornwall. The cinematic summer schedule includes some of cinema’s best movies, both contemporary and those that have stood the test of time, delivering a heady dose of […]

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Ingenuity announces virtual event series

Following the success of its Virtual Connect sessions throughout lockdown, Ingenuity London, the UK’s leading new business consultancy, today announces the launch of its autumn series of new business events – this time with a virtual bang. The new virtual series is modelled on Ingenuity’s festival-style Connect event, which debuted last year. The two-day sessions […]

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CSM Live delivers seat dressing programme for the Premier League

CSM Live, the live experience team of integrated marketing agency CSM Sport and Entertainment, was recently appointed by the Premier League to deliver the seat dressing programme for the restart of the 2019/2020 season.  Working closely with the Premier League and Premier League clubs, the agency has been planning, producing and installing large-scale seat covering across […]

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Igloo Vision launches Immersive Media Player

Igloo Vision has launched the Igloo Immersive Media Player (IMP), a brand-new product that enables any organisation to transform any room or office space into an immersive workspace. This new innovation packages all of Igloo’s powerful Shared VR technology into a sleek, sophisticated, standalone unit. It is ideal for customers who want to use Igloo’s […]

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The PGA enters new partnership with Coca-Cola European Partners

The PGA is delighted to announce a new partnership with Coca-Cola European Partners who will become the Association’s preferred soft drinks provider. As part the agreement, Coca Cola European Partners will also become the official sponsor of the PGA Assistants’ Championship – one of the most popular events on the PGA tournament calendar. Coca Cola […]

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CSM Live extends its work in cricket with ECB Test Series support

CSM Live, the live experience team of agency CSM Sport and Entertainment, has been appointed by the England and Wales Cricket Board to help the governing body formulate a bio-secure return to cricket. Working closely with the ECB as England prepares for its Test series against the West Indies, the agency has helped to design […]

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Outsourced Events announces DigitalAssist

Outsourced Events has announced the launch of their new service DigitalAssist – the support team for virtual events and webinars. The service has been created in response to numerous client requests and enquiries. Alexandra Sibley, Commercial Director at Outsourced Events said, “In these unprecedented times, when all in-person events have either been cancelled or postponed due […]

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Up at the O2 readies to reopen

Up at The O2 has announced it will officially reopen its doors on 4 July offering a more intimate and memorable experience than ever before and with enhanced health and safety measures in place. In line with social distancing guidelines, each climb has been reduced to less than half the capacity previously in place (from […]

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iWalkers bought ahead of Qatar’s World Cup Finals

iWalkers, the digital roaming media device developed by Scottish technology company NomadiX Media, could play a vital safety and security role at 2022’s football World Cup Finals following the initial sale of a number of units to Qatari security services business, 3S. The iWalkers system uses facial feature detection to collect a range of data […]

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Xquisite brings brand experience to Ned club member’s doors

Xquisite Productions has been appointed by Ned’s Club, a private members club in The Ned, to create a mobile activation to reach its members whilst the building was closed. It was key to the brief to embrace The Ned’s 1920’s look and feel. Xquisite designed and modified a Citroen H Van and turned it into a […]

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EcoEvents rebrands to become Syntiro Associates

Specialist sustainability consultancy EcoEvents has rebranded to become Syntiro Associates in a move that reflects the consultancy’s evolution over the last two decades. Since its conception in 1997, the consultancy has specialised in transforming the way that creative agencies integrate sustainability practices across their businesses and has worked with many world leading creative organisations including […]

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Henry Moffett joins HeyHuman

Creative agency HeyHuman has announced the hire of Henry Moffett as business director. He will report directly to Neil Davidson and Liz Richardon, agency CEO and managing director/partner respectively. Moffett will drive business growth and awareness of HeyHuman’s in-house neuroscience testing, HeyLab; and its on-site creative capability, HeyStudio. This will all be in close collaboration […]

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