News

#LoveNotLandfill presents pre-loved fashion in Seven Dials, London

From 14-17th November 2019, eco-fashion campaign #LoveNotLandfill will be championing pre-loved fashion at a unique Seven Dials, London pop-up store featuring collections from charity shops curated by some of fashion’s most style-savvy influencers. Influencers who have teamed up with their chosen charities include: Emma Breschi (Barnardo’s) She Wears Fashion (Cancer Research UK), Elizabeth Whibley (Oxfam) and Oenone (The Royal Trinity Hospice) plus depop sellers Past Trash […]

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Hugh Fearnley-Whittingstall sets the sustainability agenda at IBM’s Think London Summit

IBM and global experience marketing agency, George P. Johnson (GPJ), have brought this year’s brand campaign ‘Let’s put smart to work’ to life for visitors at Think London Summit 2019 – a unique event showcasing how IBM changes the world by building smarter businesses. The UK flagship event reflects IBM’s commitment to responsible stewardship and […]

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The Freeman Company completes sale of Encore Event Technologies to PSAV

The Freeman Company has announced that it has completed its previously announced sale of Encore Event Technologies, a global provider of event technology, staging and production services, to PSAV. Terms of the transaction were not disclosed. “This transaction marks an important step in the continued evolution of Freeman,” said Carrie Freeman Parsons, Chair of The […]

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Haygarth brings Vodafone’s #BeUnlimited interactive experience to Dixons Carphone’s Peak Conference

To highlight Vodafone’s industry-leading range of products and services, Haygarth is proud to announce the launch of their best-in-class exhibition stand at the Dixons Carphone’s conference. The innovative and impactful activation provides a multi-layered brand experience that aims to educate and engage stakeholders and staff, showcasing Vodafone’s extensive offering for Dixons Carphone’s customers. Taking place […]

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Accessories brand Coach opens at intu Trafford Centre

intu Trafford Centre has welcomed high-end accessories brand Coach, with the luxury retailer’s first standalone store in the north west. Designed by Coach’s in-house team, the new 657 sq ft store features a new modern luxury interior concept which includes leather furniture and bespoke fittings. The boutique offers a full range of both men’s and […]

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Unit9 and Samsung take consumers to the edge of space

Samsung Electronics Co. Ltd has announced an out-of-this-world mission as it launches the Galaxy S10 5G into the stratosphere to give consumers the chance to get their face in space. For the past five decades, Samsung has provided consumers with the latest innovations in screen technology: from Curved TVs, to dual edge display and foldable […]

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iMP embarks on Unblock Against The Clock roadshow

Following the success of an integrated campaign to reduce blockages in hotspot areas through an experiential tour executed by iMP, Yorkshire Water further commissioned iMP to develop and create an escape room style consumer experience. Named ‘Unblock Against The Clock’ and constructed from two shipping containers stacked on top of each other, the huge brand activation […]

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Oliver Bonas toasts Liverpool One launch

  Independent fashion and lifestyle brand, Oliver Bonas, has celebrated the launch of its latest store at Liverpool One, managed by Grosvenor Europe. Designed by an in-house team, the 2,956 sq ft store on South John Street is the brand’s first in the Liverpool City Region, joining over 70 brand sites across the UK. Stocking […]

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Initials wins Britvic emerging brands account

Initials has been appointed by Britvic following a competitive pitch. The agency will be working across Britvic’s emerging brands portfolio, including Purdey’s, Lipton, Aqua Libra, Arto Lifewtr, 7Up and Mountain Dew. The retained relationship will see Initials deliver shopper and strategic below the line activations across the portfolio, with the first campaigns going live in early […]

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The Barbie Store fashion pop-up launches in Liverpool

The Barbie Store Fashion pop up has landed in Liverpool One. Arriving October 11th, the 6-week pop-up showcases limited edition clothing for kids aged 3+, adults’ apparel, and Barbie accessories for kids and adults that includes tote bags, hair accessories and more. A range of Barbie dolls will also be available at the pop up, including […]

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Unseen launches new campaign to save Its modern slavery helpline

Anti-slavery charity, Unseen, has launched a new campaign to help raise £800,000 to save their Modern Slavery Helpline which is threatened with closure. The new OOH and social media campaign by London creative agency Aesop, entitled #UnseenStories, builds to Anti-Slavery Day 2019, on Friday 18th October, with a call to the public to change their profile picture on […]

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Fred Perry opens first standalone shop in Camden

LabTech, owner of Camden Market, has unveiled the opening of its latest British clothing retailer, Fred Perry, located at 255 Camden High Street. In association with Camden’s infamous musical legacy, the brand marked the official opening of its first standalone shop in Camden on Thursday 10 October – with DJ sets from Massive Attack’s Daddy G […]

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Wizz Air launches activation at King’s Cross St Pancras Station

Wizz Air, Europe’s fastest growing airline, has launched an activation at King’s Cross St Pancras Station. A fully immersive OOH experience will see commuters on their way to the Underground pass through a plethora of fully recyclable vinyl wraps, digital videos, posters and digital 6-sheets. The creative highlights the array of destinations that Wizz Air […]

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M.A.C Cosmetics champions individuality with their Studio Fix experience

As part of their Studio Fix Stick Foundations launch campaign, M.A.C Cosmetics recently opened the Studio Fix experience in Liverpool with the assuring message of ‘We’ve Got You’. Here, visitors could identify the most suitable foundation tones for their skin, be introduced to the specific MAC Studio Fix range available to them, and even have any […]

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Tess partners with Music Support

In keeping with World Mental Health Day creative event safety specialist Tess announces that it has partnered Music Support, to further enable the charity’s ambitious training program, along with its work with individuals in the UK music industry suffering from mental, emotional and behavioural health disorders. Tess director Simon James comments: “With three decades working in […]

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WWF and Sodexo serve up students foods with a planet-friendly twist

 Climate change, ocean pollution and deforestation seems to be the hot topic at the moment,  but what is often overlooked is that food is actually at the heart of many of these issues, responsible for almost 60% of global biodiversity loss. Identifying that younger generations are potentially the last who are able to act, global services company Sodexo and WWF have […]

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2heads announces EventHive launch

2heads has launched a new version of its cutting edge strategic B2B event management tool – EventHive. EventHive has been rebuilt from the ground up at significant investment from 2heads, introducing a powerful, real-time architecture and flexible CMS to empower event professionals, streamlining event management to allow teams to work independently and remotely. Bolstered by more […]

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Experience12 appoints Holly Carters from MediaCom to boost client services team

Experience12, the pop culture marketing agency, has appointed Holly Carters as account manager, further bolstering the client services team that has gone from strength-to-strength over the past year. Holly joins the team from MediaCom where she was most recently a senior event producer working on global clients including Subway, Galaxy, Coca-Cola, Toyota and Peugeot. Her personal […]

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Jägermeister taps Campus Group to drive Student Brand Ambassador campaign

Global youth marketing agency Campus Group has announced the launch of this year’s Jägermeister Student Brand Ambassador (SBA) campaign to promote both new and existing products. Running until August 2020, the campaign will target 18-21-year-olds in eight major cities across the UK – Birmingham, Brighton, Edinburgh, Glasgow, Leeds, Liverpool, London and Manchester. Campus Group will be […]

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Clarity appoints new creative director to bolster creative department

Clarity, the Milton Keynes based integrated marketing agency, today announces the appointment of its new Creative Director, Katrina Howell. Joining from Red Bee Creative where she was creative director, digital, Howell will oversee creative outputs across all Clarity clients, drawing on her previous 20 years of experience. Her hire will help bolster and drive forward […]

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Samsung announce unique event collaboration with Twitter

Samsung has announced a new star-studded live event series, hosted by Alex Zane, which celebrates the world of Twitter threads and conversations. Samsung KX presents: Thread Talks is a series of six intimate and exclusive ‘in conversation’ events featuring some of the biggest names in journalism, sport, culture and comedy – taking place at Samsung KX. […]

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ANNA Money spoofs Antiques Roadshow to launch ‘Equity for Mugs’ campaign

ANNA Money (Absolutely No Nonsense Admin), the mobile business account for creatives and entrepreneurs, has launched a campaign with crowd-funded investment platform Seedrs ‘Equity for Mugs’. ANNA Money launched the world’s first debit card that miaows last year and has once again bypassed the boring, this time to launch an investment campaign with a difference. […]

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Karen Crum elevated to global brand strategy director at McCann

McCann has promoted Karen Crum to the newly created position of global brand strategy director During her tenure as head of strategy at McCann London, she has spearheaded strategy, and led teams behind numerous award-winning campaigns for the likes of Microsoft, Xbox and Mastercard, helping to take home the 2018 Cannes Lions Grand Prix in […]

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Avantgarde brings on Jason Anderson as digital director

Brand experience agency, Avantgarde, has announced that Jason Anderson has been appointed as digital director to further strengthen the agency’s digital offering. With over 20 years’ experience in digital working on award winning accounts including Mini, M&S, P&G, NHS, Renault, RAF, Santander, HSBC, Microsoft and Sky, Anderson joins from Sectorlight where he was digital director. Reporting […]

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Farnborough Aerospace centre soars with Ascent 1 completion

Hermes Investment Management, the £36 billion fund manager, has officially announced the launch of Ascent 1, a 75,000 sq ft extensively refurbished office, within Farnborough Aerospace Centre. This marks the completion of three of the four Ascent buildings, with two of the buildings now fully let and 50% of the remaining office space available. Designed […]

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PlayPass hails breakthrough Summer for cashless and RFID at UK festivals

Cashless and NFC specialist PlayPass enjoyed a record-breaking summer, operating at over 250 events across 22 countries across five continents and processing 12.82 million cashless transactions, worth €78 million Euros. Globally, 2019 has seen the company grow its event roster by 40%, May-Sept 2019. The UK has seen the sharp end of this growth curve, with […]

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Ken Black joins GMR Marketing as CCO

GMR Marketing has announced that Ken Black, the former vice president of digital design transformation and global Olympic creative director at Nike, has joined the agency as chief creative officer. Black is charged with global creative direction for the agency and its roster of clients, and will lead GMR’s 80+ person global creative team. Tyson […]

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Influencer Matchmaker unveils new look

The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses. Previously known as Influencer Champions, the East Midlands-based agency has helped brands such as Amazon, Cartoon Network, McDonald’s and Hotels.com link up with social media influencers in a range of successful campaigns. […]

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Vault49 unveils murals for Burger & Lobster in New York’s Flatiron District

  Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District, where competition for diners is fierce. The murals connect the restaurant with its location and its core offering – prime-cut burgers and wild, fresh Atlantic lobsters. This work […]

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Champions (UK) plc celebrates successful 2019

An East Midlands brand agency is celebrating after recruiting its 50th new member of staff this year and being recognised for its astonishing growth. Champions (UK) plc’s expansion plans continue to go from strength to strength in the face of the country’s ongoing political uncertainty. The family-owned firm has made a big leap in the list of […]

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McCann hires Jessica Tamsedge as new London MD

Jessica Tamsedge joins McCann London as new managing director, replacing Sheryl Marjoram, recently appointed CEO. Prior to her new appointment at McCann, Tamsedge has been serving at Grey as joint head of account leadership, with a client portfolio included Nomad Foods (owner of Birds Eye), GSK, The Tate and Pladis. Previously she led the GSK […]

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N20 expands senior team with new creative hires

  Experiential marketing agency N2O has expanded its creative team with three new appointments. Steven Workman joins as creative director with over 20 years in experiential marketing, including stints at RPM and iD Experiential, Workman brings a wealth of experience and industry insight to N2O. Jeff Witek joins as art director to support its creative […]

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Chinatown London celebrates National Dumpling Day with biggest ever give away

On 26 September, Chinatown London celebrated National Dumpling Day by handing out over 2,000 free dumplings from some of the destination’s top restaurants. Starting at 12 noon, dumplings flew out of the nine restaurants in under an hour. Each restaurant brought a unique offer to the table, showcasing Chinatown London’s diverse regional dumpling offering. Savoury […]

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N2O provides virtual reality experience for Hill’s Pet Food

N2O activated Hill’s at Crufts, Dogfest and county shows across the UK as part of a campaign to reach cat and dog owners with the nutritonally-tailored food. N2O, who were tasked by the scientific pet food brand to find a way to reach both cat and dog owners at the same destination, created an experience […]

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Teletrack Plus becomes TeletrackLive

Teletrack has been serving the retail, field marketing and field services sector with mobile workforce management software for nearly two decades. The original electronic data capture platform for the field marketing sector rapidly became a retail wide provider of data and person management. As industry is changing rapidly, especially the retail sector, challenger brands and household names are transitioning to […]

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FMBE 2019 Results

  Field Marketing Awards   Sales Campaign of the Year– Sponsored by Natural Insight GOLD  N2O – Now TV SILVER Mercedes-Benz BRONZE Powerforce – Haribo   Most Effective Retail Sales Experience – Sponsored by Team Haven GOLD Link Communication – True Nopal Cactus Water SILVER Mash – GHD BRONZE  Blue Square – Samsung   Field Data Award GOLD Tactical […]

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CACI publishes white paper on the future of retail

CACI, the consumer and location intelligence specialist, launched a White Paper on the future of retail at the Revo Conference and Exhibition, held in Liverpool on September 18 and 19.   The most significant finding of the White Paper is the unequivocal evidence that stores have a key role to play in driving significant incremental sales: for […]

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YMU Group appoints Mary Bekhait as first UK CEO

Talent management company YMU Group has announced the appointment of Mary Bekhait to the newly created role of UK CEO, as part of the Group’s global expansion strategy. Bekhait, previously managing director, YMU’s entertainment division, will oversee the five UK divisions of Sport, Music, Drama, Entertainment and Business Management. She will continue to report to YMU Global CEO […]

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Derwent aim to inspire at Moniker Art Fair with deal brokered by Reg&Co

Derwent becomes a lead partner of Moniker Art Fair as it celebrates its 10th anniversary. The partnership gives Derwent a high profile opportunity to promote the Derwent Art Prize to a relevant and engaged audience. Collaborating on a range of workshops and activities at the fair for artists, showcasing products and raising the profile of […]

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Hugo Boss Parfums partners with Ocean Outdoor’s DOOH broadcast coverage of Rugby World Cup

Boss Parfums Boss Bottled  will sponsor Ocean Outdoor’s digital out-of-home (DOOH) coverage of the Rugby World Cup which is presented in partnership with ITV Sport. Ocean’s planned coverage of the tournament extends to include 10 exclusive dominations of Landsec’s Piccadilly Lights twice a week, breaking at 11am tomorrow (September 25) and running up to and including the […]

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Ingenuity London returns to Amsterdam for second new business event of 2019

Following the success of its inaugural European new business event in June, Ingenuity London has announced the team will be returning to Amsterdam on October the 16th. Once again focusing on video content, the event aims to facilitate opportunities for brands and agencies in this area, from creative, strategy and production, to animation and tech. The event […]

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LabTech inflates North Yard’s offer with Aubergine Installation

   LabTech, owner of Camden Market, has announced that the official launch of its new food and beverage destination, The North Yard, will commence with a giant aubergine installation along with a promotional event giving away 400 dishes, from menus with trader specials dedicated to aubergines. Commencing on September 19, The Big Aubergine installation marked […]

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Organic September brings Wessanen brands together for feel good campaign

Three household names have joined together in an advertising campaign for the first time to promote the benefits of organic to Ocado and Waitrose shoppers for Organic September.  Combining the power of Whole Earth, Kallo and Clipper Teas, natural food company Wessanen UK is running a series of animated adverts in prime, front-of-store locations across […]

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Hendrick’s Gin and Space complete Portal to the Peculiar event series

Hendrick’s Gin and creative agency, Space launched their third portal in their curious experiential campaign to bring the super-premium gin’s unconventional world to life, as portrayed in the brand’s latest ‘Escape’ advertising campaign. ‘Portals to the Peculiar’ was a series of multi-sensory events that invited gin drinkers to Escape the Conventional, Embrace the Delectable and sample […]

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Kind embarks on Waterloo sampling campaign

To celebrate the fact that Kind has become the UK’s #1 healthy snack bar and mark their ongoing and growing partnership with WHSmith, Kind will be taking over the WHSmith store at Waterloo station with a new wrap of the store which features the brand’s new creative campaign. On the morning of September 26th the […]

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Blues announce partnership deal with Monster Energy

Everton Football Club has announced a new partnership with global drinks brand Monster Energy. The deal will see Monster Energy become the ‘Official Energy Drink Partner of Everton Football Club,’ giving the brand a presence at Goodison Park on matchdays as well as branded content and exposure across Everton’s digital channels. Monster Energy is a global […]

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Burger King UK is melting down plastic toys for good

New campaign by Jones Knowles Ritchie reveals sustainability initiative to remove plastic toys from all King Junior Meals and give toys from any fast-food chain a new life as something good. Burger King has launched a new initiative called ‘The Meltdown’ to take a stand against plastic, by removing all toys from King Junior Meals […]

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Sleek creates original artwork for Beano Studios

Beano Studios have unveiled a unique and bespoke piece of street art in the window of their London Fleet Street offices created by one of their licensees; the anonymous graffiti artist known as Sleek. The Scottish based artist, whose identity is a closely guarded secret, produces his original artworks, limited editions and merchandise under license […]

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Natural Insight announces significant global adoption of its cloud-based retail execution and workforce management platform

Ahead of the 2019 holiday shopping season, Natural Insight is streamlining operations and improving in-store customer experience at more than 180,000 locations worldwide Natural Insight has announced it has hit new milestones in terms of international adoption of its mobile platform. With more than 10 years of consecutive growth, Natural Insight is enabling merchandisers, product companies, marketing […]

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GMR Marketing hires ECDs for East and West Coast offices

Global experiential agency GMR Marketing has announced the hiring of new executive creative directors (ECD) Dino Tzouroutis and David Lemke in the Charlotte and San Francisco markets respectively. Both ECDs will be responsible for supporting client teams in each market as well as the agency’s new business opportunities. “We are continuing to expand our creative […]

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Imagination launch the Land Rover Defender at Frankfurt Motor Show

Land Rover has revealed the new Land Rover Defender at the Frankfurt Motor Show. Land Rover engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the product. Land Rover and Imagination’s multifaceted experience campaign comprises of a global launch film and dramatic product reveal at Frankfurt Motor […]

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Ford and Imagination premier new vehicles at Frankfurt Motorshow

Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles to pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years. Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination, introduced guests to Ford’s new […]

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Hugh Treacy joins iD Board as executive director

Brand experience agency, iD have appointed ex Arnold KLP boss, Hugh Treacy as executive director. Treacy, taking an equity stake in the company, joins the agency board – of co-founders, Paul Ephremsen and Paul Soanes, together with ex-Sainsbury’s retail expert, Marcus Fox. For 15 years, Hugh Treacy was managing director and partner of KLP Group […]

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Mastercard offers VR tackles ahead of Rugby World Cup

Ahead of Rugby World Cup 2019, fans got the opportunity to be professionally tackled using virtual reality. Mastercard unveiled a first of its kind virtual reality (VR) tackle with the help of Chris Robshaw, Jason Robinson and Maggie Alphonsi. The experience provided members of the public, who weren’t travelling to Japan, an opportunity to get closer […]

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Jordan Waid joins 2Heads to expand creative vision globally

2heads, the leading independent experiential marketing agency, has partnered with Jordan Waid as global executive creative director to expand its creative design offering to world-leading brands following a period of record growth. Waid will be using his vast industry experience to manage global accounts including Disney, where he will be leading the development of unique […]

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Experience12 promotes Bateman to business director

Experience12, the pop culture marketing agency, continues its year of growth as George Bateman is promoted to Business Director. George is the first person to hold this position at Experience12 after almost four years at the agency, where he has been heavily involved in its growth and the development and implementation of the agency’s positioning. […]

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Jax Jones enlists Promohire for sweet album launch

Ivor Novello, Grammy and two-time BRIT Award nominee, producer, DJ and multi-instrumentalist Jax Jones has released his new debut album Snacks. Featuring an all-star array of some of music’s brightest stars, Snacks is storming the album charts. To celebrate his album release day, Jax wanted to do something fun. Jax hit the road with a […]

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Make Lemonade Limited and Tea India help Waitrose shoppers find their balance

To celebrate the success of their Ayurvedic range within Waitrose, Tea India are restoring balance to shoppers in a series of mindful guided meditations delivered by their brand ambassador and resident Yogi, Mahesh Hayward. The meditations have been crafted to provide the perfect accompaniment to Tea India Ayurvedic blends.  Each meditation will take no longer […]

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Lidl goes Big On autumn

Lidl GB has unveiled its autumn advertising campaign, showing that Lidl is big on everything you need in the season of wonderful contradictions. The campaign, created by its advertising agency Karmarama, will run across TV, posters, press, radio, digital and social channels. In the TV commercial we see autumn in all its ‘can’t-make-its-mind-up’ glory, as we […]

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Pukka Pies embarks on largest marketing campaign to date

Hot pie brand, Pukka,  is unveiling a major cross channel campaign with a new strapline to support the family-owned business’ ambitious growth strategy to sell more pies to more people, more often. The new TV creative – entitled The People’s Pie– hits TV screens on 18th September 2019 and features everyday folk and their love […]

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Bulldog Gin brings Sunset Sessions to London

Campari Group’s Bulldog Gin, has partnered with  venues across the UK to continue its inaugural Sunset Sessions campaign. This year’s Sunset Sessions campaign is an evolution of the Bulldog Brunch and Sunset Sessions of 2017 and 2018; as seen in Time Out, Elle and DJ Magazine. As the lead gin entering new occasions, the Sunset Sessions […]

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Government agency backs world’s first Unblocktober awareness month to save sewers and seas

Unblocktober, the world’s first awareness month aimed at protecting the UK’s sewers and seas has gained support from the Environment Agency as it attempts to fight plastic pollution and fatbergs. The campaign, which is led by Lanes Group plc, has been backed by the Love Water campaign, which includes over 40 organisations and is jointly […]

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Arkle Finance beds down with Caboose & Co

Asset finance specialist, Arkle Finance, has completed the provision of a commercial loan facility to Caboose & Co to support the ambitious growth plans of the specialist event accommodation provider. Caboose & Co convert shipping containers into luxurious temporary accommodation designed for both event staff and attendees, offering high-end en suite glamping to world class […]

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N2O celebrates 20th anniversary and 2000 brands worked with

Award-winning experiential marketing agency N2O is celebrating its 20th anniversary this month. Never passing up the opportunity to be creative, N2O has produced a series of seven commemorative haiku, which tell the 20-year story of N2O in 119 well-chosen syllables. N2O was founded by Commercial Director Clare James in 1999 from her kitchen table. Since […]

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New global live experience agency BeSixth launches in the UK and Australia

From the founders of MAMA and youth specialists Campus Group comes BeSixth, a global live experience and events agency with offices in London and Sydney. The new BeSixth brand, founded by Dean James (Chairman) and Gavin Aldrich (CEO), will have over forty staff worldwide. BeSixth will specialise in the music and entertainment industry, with the team having […]

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Chuckling Goat’s free pop-up gut health clinic in London

Londoners have been getting free advice from top experts on how to get ‘gut healthy’ with a free pop-up gut health clinic. Held on Monday September 2, the event featured Chuckling Goat founder and gut health expert, Shann Jones, giving one-on-one consultations with members of the public. There was also the opportunity to sample Chuckling […]

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Mamma Mia! The immersive party launches at O2

AEG and Crosstree Real Estate Partners, welcome the newest offering at The O2, Mamma Mia: The Party. The new immersive entertainment experience began on Thursday, 29thAugust, in a specially adapted venue following its highly popular show in Sweden, which has been playing to sold out crowds since 2016. Created by ABBA’s Björn Ulvaeus, the show […]

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Tastes like London: Kerb launches Seven Dials Market

Street food pioneers Kerb are set to open the doors to their first-ever permanent home following the transformation of a historic warehouse in the heart of London’s West End.Occupying 24,000 square foot, Seven Dials Market is the new all-day destination packed with 25 independent food businesses all with roots in the city’s streets and markets, […]

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Centre:MK celebrates 40th birthday with four decades of fashion

  Centre:mk this month celebrates 40 years of trading and its status as a top 10 national shopping and leisure destination. As part of a project called ‘Four Decades of Style – 1979 to 2019’ centre:mk has collaborated with fashion and culture expert and former Vogue Features Editor, Jo Craven, on a report which identifies […]

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intu announces Stylist Live Manchester at intu Trafford Centre

intu, owner of some of the best and well-known shopping destinations in the UK, has announced the return of Stylist Live to intu Trafford Centre in Manchester.  The large-scale consumer event held in conjunction with The Stylist Group is anticipated to attract hundreds of thousands of shoppers from across the north west on Saturday 28 […]

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Blackjack Promotions to sponsor The Frontier Awards 2019

One of the highest profile events in the travel retail calendar, The Frontier Awards, will this year be sponsored by  staffing, travel retail and experiential specialists, Blackjack Promotions. Run by the sector’s leading news magazine DFNI, The Frontier Awards celebrate the best of innovation and creativity in travel retail. Returning to the Palm Beach Hotel […]

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Sketch Events bring 8ft chameleon to Shoreditch for nhow hotels

From 29th August to 1st September, a colourful chameleon was positioned on top of The Old Truman Brewery,to celebrate the launch of London’s first nhow hotel and bringing vibrant colour to the heart of East London. An incarnation of the nhow brand’s spirit animal, the chameleon came to the capital to pave the way for the […]

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McCurrach appointed as Graze’s field marketing partner

McCurrach have announced they have been chosen by Graze to run the brand’s field sales solutions across grocery multiples from September 2019. Graze have partnered with McCurrach based on the company’s existing reputation in the FMCG market. The field sales provider aims to grow Graze’s presence across grocery multiples and improve brand visibility year-round. With Graze […]

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George P. Johnson strengthens leadership team with senior appointments

George P. Johnson (GPJ) has announced the appointment of two senior hires – Kerstin Twachtmann as director of strategy and planning and Matthew Rickard as executive producer. Twachtmann joins GPJ’s strategy and planning team having previously worked as Lead Strategist at AmazeRealise, where she was directly responsible for overseeing global brands, including Lexus, Pret A Manger, […]

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From clicks to bricks, AliExpress and D.Phone choose intu for their first physical store in Europe

intu has welcomed the first physical store in Europe for AliExpress to its Madrid shopping centre, intu Xanadú. The store, a collaboration between AliExpress and D.Phone opened on 25 August. AliExpress is a global retail online marketplace under the Alibaba Group, and D.Phone is a major Chinese retailer of mobile phones and accessories. D.Phone serves […]

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Blink Brow chooses King’s Road for London location

Sloane Stanley has announced that Blink Brow Bar has chosen to join the King’s Road this summer for their next permanent site. Located at 341 King’s Road, Blink Brow Bar’s 889 sq ft unit joins the brand’s global portfolio of over 30 locations, offering a wide range of convenient and accessible drop-in brow and eyelash services. Since […]

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Experience12 continues year of growth with new team members and fresh surroundings

Pop-culture marketing agency Experience12 has announced two new hires to the production and account management departments as they move into new offices on Greek Street in Soho to accommodate the ever-growing team. The new additions to the Experience12 team come following the agency’s sustained growth throughout 2019. Daisy Startup joins the Account Management team as […]

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FMBE Awards 2019 – Shortlist

The Field Marketing and Brand Experience Awards – Shortlist 2019 Shortlists include 3-7 finalists based on the judges’ view of the strength and depth in the category. The exception is the Best Use of Space award where 8 finalists progress in consideration of the £25,000 prize after a heated debate saw 8 very strong entries […]

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The MJR Group is acquired by TEG

The MJR Group, UK-based event promoter and venue operator, has announced that it has been acquired by TEG, Asia Pacific’s leading ticketing, live entertainment and technology business. The MJR Group promotes and operates more than 2,000 shows a year and has toured acts including 50 Cent, Hans Zimmer, UB40 and Culture Club. The company owns and […]

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Liverpool One installs seating in bloom

Liverpool One’s latest enlivenment initiative, a picturesque Bloom seating installation, has been unveiled on Peter’s Lane for visitors to capture and enjoy. Collaboratively designed by Spark Creatives and ICF Next, Bloom features a swinging pink bench set amongst a floral backdrop, encouraging passers-by at Liverpool One to pose for a selfie, and share with the […]

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Direct Line Group partner with DMA for Breakthrough Award

The DMA have announced that Direct Line Group will sponsor the DMA Breakthrough Award for a second consecutive year, hosted in partnership with the Graeme Robertson Trust GRT. The DMA Breakthrough Award is highly competitive, with the winner walking away with a cash prize of £1,000 and the potential to intern at a top agency as well […]

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St David’s offers visitors activities to sink their teeth into

  The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has launched a series of exciting initiatives at the centre to enjoy throughout the summer holidays. Gin Lounge, a group of gin enthusiasts, hosted St David’s first-ever gin festival, bringing a long weekend of exclusive […]

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Boohoo creates real world experiences with N2O

After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand reach with real-world experiences, beginning at Manchester Pride Festival, where Boohoo is the main sponsor. N2O has designed a show-stopping Pride activation that will stay true to Boohoo’s philosophy: not […]

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Toyota GB and Team GB launch out-of-home sports and fitness campaign to get the nation moving

Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The I Am Team GB participation campaign will culminate with The Nation’s Biggest Sports Day on Saturday, August 24, with hundreds of events taking place right across the UK. Leading […]

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Troxy hosts Costa Coffee’s Barista of the Year competition

Multinational coffeehouse Costa Coffee crowned, Brian Chibwe, their Barista of the Year winner at the final of their annual Champion of Champions competition at Troxy on 18th July 2019. The 22-year-old, who has been working for Costa Coffee in the UAE for two and a half years took the top spot, closely followed by UK […]

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GMR promotes Dana Ernst to VP of HR and Staffing

Global experiential agency GMR Marketing promoted Dana Ernst to vice president of human resources and staffing. In her new role, Ernst will be responsible for driving the strategic direction for GMR’s global talent management, acquisition and staffing teams while partnering with agency leaders to align critical HR principles with business objectives. Ernst will continue to […]

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intu Lakeside launches new leisure offer to attract higher footfall

intu has launched the £72 million leisure extension to intu Lakeside this week to attract millions more people to one of the UK’s most popular shopping destinations. The 225,000 sq ft expansion, anchored by some of Britain’s biggest and best leisure operators, is set to increase intu Lakeside’s 20 million footfall a year by more […]

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Auto Trader launches world’s first contactless car vending machine

  Britain’s first contactless car vending machine launched in London, offering motorists a haggle-free way to purchase a brand-new car. The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering. The bespoke contactless vending […]

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KittenSoft toilet roll invades Dublin with relaunch for Irish mums

KittenSoft, the toilet roll brand sold exclusively in Ireland and owned by Sofidel Group, staged a massive relaunch in the heart of Dublin on 15th August – its ‘SuperMams’ pop-up shop played host to an array of toilet roll-themed activities. The relaunch was delivered by launch marketing agency Five by Five, with PR support, influencer […]

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GMR promotes Ania Sponaski to VP of Partnership

  Global experiential agency GMR Marketing promoted Ania Sponaski to vice president of partnerships. With 15+ years of experience in sponsorship marketing, Sponaski has traveled the world helping brands connect with consumers through global sports and entertainment properties, notably across Olympic programming and activations. Sponaski began her career at GMR in London where she executed sponsorship activations for the […]

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OVO Energy vows to create less impactful marketing, as the brand announces series of commitments to reduce carbon footprint

OVO Energy  has announced the roll out of a series of new marketing commitments, which aim to reduce the environmental impact of the brand’s marketing activities. As one of the pioneers in energy sustainability, the company is dedicated to helping its customers lead more sustainable lives. Now, the OVO Energy brand wants to take this […]

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Montpeliers launches Fringe Festival Cocktail Club with Blackbx

Blackbx, the marketing analytics start-up, and Montpeliers, the Scottish bar, restaurant and hotel group, has announced the launch of a unique digital marketing promotion for the Fringe festival. Montpeliers is aiming to sell more than 25,000 cocktails over the course of the Fringe via its “Cocktail Club”, which offers wristband holders £4 cocktails in all seven […]

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Gold reveals ghost billboard to promote Dad’s Army: The Lost Episodes

To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled a huge 1940s army-recruitment style out of home ad campaign which has been specially designed to look as if it has been in place for decades. The specially created, time-weathered ‘ghost billboard’ harks back to WW2 propaganda advertising and has […]

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Hot Pickle brings New York Bakery Co. to FriendsFest 2019

New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle,will serve festival revellers in Manchester (until18th August), Bristol (23rdAugust-1stSeptember), Milton Keynes (6th-15thAugust) and London (20th-29thSeptember). The new look airtream has been re-designed, […]

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Leo Burnett London and McDonald’s launch spoof brand Schnuggs

McDonald’s and Leo Burnett London have launched their ‘Schnuggs’ campaign celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken McNuggets apparel […]

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Hendrick’s Gin and Space invite the curious to escape the conventional through Hendrick’s ‘Portals to the Peculiar’

Creative agency, Space, has developed an experiential campaign to bring Hendrick’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to escape the conventional and embrace the delectable, taking a leap into the peculiar world of Hendrick’s. Space has developed the branded events which will […]

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Co-op uses weather, time and event data in dynamic ‘Co-op summer’ OOH campaign

The Co-op has launched a nationwide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]

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