News

Amplify supports Beefeater at the MIXLDN 7 Global Finals

Pernod Ricard’s Beefeater gin has  teamed up with Amplify, for the fourth time,  for the Global Final of the brand’s annual Beefeater MIXLDN bartender competition. The Global Finals see national bartender champions go head-to-head to be crowned Beefeater MIXLDN 7 Global Champion. Taking place in London – the home of Beefeater – and now in […]

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Ocean Outdoor and Landsec share the Chubby Hearts London love

Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across the Capital. The […]

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FirmDecisions North America welcomes Park Thomas as audit director

FirmDecisions, has announced that Park Thomas has joined as Audit Director, North America. Park will be responsible for managing both U.S.-based and global advertiser clients. A Certified Internal Auditor with 17 years of internal experience in both government and public companies, Park led agency audits for the Coca-Cola Company between 2011 and 2016. While at […]

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Media iQ appoints Simon Tray as global chief financial officer

Media iQ has announced the appointment of Simon Tray as global chief financial officer. He joins having previously held the same role at MediaCom, where he had been part of the leadership team for the past 19 years. In his new role, Simon will be responsible for the company’s financial performance and reporting of business, […]

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Freeman announces new sales director in EMEA

Freeman has appointed David Fisher to the role of sales director, custom build in EMEA. Fisher brings over 20 years’ sales and sales management experience to the company, including a number of years spent specialising in the area of bespoke exhibition stands, where he has worked with a series of world-class brands. Throughout this time […]

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L’Occitane launches their first UK Flagship store on Regent Street

For the official launch of their first UK Flagship store – L’Occitane invited beauty editors, industry influencers and special guests to experience their new multi-sensory retail space on Regent Street, London. Designed by UXUS, the concept store was created with the vision of producing unique and luxurious experiences that allow customers to explore textures, tastes, […]

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Sense brings innocent Super Juice to the capital

A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gives Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contain ‘super suggestions’ attached to each drink, to […]

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Mercedes-Benz Vans UK choose TRO for first ever lifestyle store

Mercedes-Benz Vans UK Ltd has appointed experience agency TRO to deliver its first ever lifestyle retail outlet. Set within Manchester’s renowned Intu Trafford Centre, the Pop-Up Store opened its doors on Monday, and showcases luxury pickup, the new X-Class – in addition to a Vito and a Marco Polo campervan. The store features interactive touch screens, […]

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Mindshare UK promotes Fleur Stoppani to chief client officer

Mindshare UK, part of WPP, has announced that Fleur Stoppani has been promoted to chief client officer. Joining the leadership team, Fleur will be responsible for leading and evolving the agency’s approach to delivering  client services across the UK. Fleur’s experience as partner has seen her win and lead the prestigious Marks and Spencer account […]

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Ebiquity appoints Christine Merrifield as MD of Media – North America

In her new role, Christine will work closely with Bill Bruno, CEO, North America as well as the Ebiquity Global Media Practice leadership team. She will hold responsibility for Ebiquity’s North American Media Consulting and Performance services, which specialise in helping brands manage the performance of their media investments through robust measurement, and the selection […]

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Provision events entertains record crowds in Phoenix with Microsoft Fan Experience

Provision Events  was commissioned by Eiger marketing to provide a Microsoft fan experience at the Waste Management Phoenix Open, which already held the record for attendance at a PGA Tour event. With 60,000 more visitors than in 2017, the party atmosphere, particularly at the notorious 16th hole ‘Colosseum’ reflected the diversity of visitors that spanned […]

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Cadbury Creme Egg Camp comes to Old Street

  To celebrate the return of Cadbury Creme Egg Hunting Season, Cadbury launched Creme Egg Camp – an immersive haven for all Cadbury Creme Egg lovers. The camp is open for five weeks from 19th January 2018 in Old Street, London. Open for a limited time only in Old Street, London, the Creme Egg Camp will […]

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NexusEngage unveils Exchange Game Zone in Ilford Centre

NexusEngage  has unveiled the brand new interactive campaign – Exchange Game Zone – at The Exchange Shopping Centre, Ilford. Following the success of the campaign #MyGreatIlford, an activity that celebrated Ilford and its community through a photo contest and interactive voting station in the mall, this new activity focuses on using the same location in […]

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Pip & Nut hosts pancake pop up at Whole Foods

Pip & Nut is hosting a pancake pop up at Whole Foods Kensington on and ahead of Shrove Tuesday. The instore takeover will offer sweet and savoury pancakes throughout the day with the first 100 during every ‘Happy Hour’ on the house. All four pancakes on the menu are l made from Pip & Nut’s […]

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David Crease joins Wonder London

 David Crease has joined the Wonder London team in the newly created role of design director. Reporting directly into creative director Chris Helliwell, he will be leading the studio on a day-to-day basis, liaising closely with Chris to ensure all work adheres to the original creative intent of each project. This will be alongside mentoring […]

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BD Network cooks up a Lurpak Christmas experience

Agency BD Network brought Lurapak’s brand proposition ‘ Christmas Deserves Lurpak’ to life with an eight meter tall Christmas tree over the festive period. The eight meter tall Christmas tree was built out of Lurpak branded blocks of butter.  The installation was surrounded by a live kitchen, in which the Lurpak chefs and ambassadors cooked up […]

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The Kraken invites guests to The Darkest Hotel for Valentine’s Day

The Kraken Black Spiced Rum has crafted the world’s darkest “hotel” – a unique ‘rumantic’ Love Lair draped in black upon black, furnished with imposing midnight décor…And they’re opening it up to couples seeking a wholly particular experience. Set deep in the depths of the English countryside, The Kraken Black Spiced Rum is inviting the […]

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A tattoo parlour for OAPs celebrates new Coca-Cola Zero Sugar TV advert

The Coca-Cola Tattoo Studio opened its doors to the public on February 6th offering free tattoos to the over 70s with tattoo-lover Professor Green and his Nan on hand to greet the first guests. The move celebrates the brands new Coca-Cola Zero Sugar advertising campaign which sees a 70-something Mr Hadley ‘break free’ to take on a range of […]

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Gorilla secures two year deal with Isle of Man TT for its TT Mayhem Roadshow

Event production company Gorilla Marketing & Events has secured a two year deal with the Isle of Man Government Department for Enterprise to produce its TT Mayhem Roadshow, which tours the island during TT week, and provides high energy bike entertainment for TT fans.  Angela Crebbin, motorsport commercial & contract manager, “We have been working […]

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Aardman brings Wallace & Gromit experience to Land’s End

A new interactive family attraction is being unveiled in Cornwall this half-term, starring characters from Oscar-winning animation studio Aardman. The ‘Aardman Presents: A Grand Experience’, attraction is based at Land’s End and replaces the landmark destination’s successful Shaun the Sheep Experience. Aardman characters Wallace & Gromit and Morph join Shaun’s farmyard friends within the attraction, […]

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Bridgestone celebrates final countdown to Olympic Winter Games PyeongChang 2018

Bridgestone Corporation (Bridgestone) is ready to support the staging of the upcoming Olympic Winter Games PyeongChang 2018 – its first Olympic Winter Games as a Worldwide Olympic Partner – through a variety of product, athlete and education initiatives in South Korea. As part of its Games-time programme, Bridgestone is supplying winter tyres for the International […]

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belVita brings ‘Good Mornings’ campaign to train stations across the UK

Breakfast biscuits brand, belVita, brought breakfast and music to commuters at Charing Cross station in London on Friday  2nd February as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations […]

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SpaceandPeople bolsters senior management team with new appointments

David Pain joins as business director – venues and Andy Wright as client services account director, strengthening SpaceandPeople’s focus on growth within the UK market. David will be working within the venues division with a specific focus on acquiring major portfolios and looking at new ways of working with the company’s existing venue partners.  The […]

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Match opens ‘Eau.M.G. pop-up ahead of Valentine’s Day

Dating service Match is opening a unique Central London pop-up store exploring the role of smell in finding and attracting a partner. Female visitors to ‘Eau.M.G.’ (‘Eau Mon Garcon’) will be able to sample six different bottled scents created from the natural odours of male Match members in the hope of sniffing out a partner. The store […]

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Bluewater hosts immersive Benefit spacecraft product launch

Landsec has announced that Benefit Cosmetics, the San Francisco based make-up brand, launched a silver space pod experience at Bluewater to celebrate the arrival of an out of this world new product, BADgal BANG! on Friday, February 2. The one day event saw Bluewater’s guests greeted by pink astronauts on the lower Rose Gallery outside […]

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Tribal Worldwide London launches Total Experience (TX) offering

Tribal Worldwide London has announced the launch of its new agency structure designed to help brands win in the experience economy. Tom Roberts, CEO, says: “I believe that businesses should embrace the concept of Total Experience (TX) and invest in improving it for the benefit of customers, employees and the bottom line. TX takes the principles […]

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Dulux owner AkzoNobel appoints Brand & Deliver as UK events agency

Global paints and coatings company AkzoNobel has appointed Brand & Deliver to work on its 2018 events contract delivering exhibitions and trade shows, following a competitive pitch. The Dutch company owns several  brands, including Dulux, and is a major producer of speciality chemicals. It reported revenue of €14.20 billion in 2016. Brand & Deliver’s brief […]

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Harry Potter: The Exhibition comes to Milan

This summer, Harry Potter fans in Italy will have the opportunity to get a closer look at thousands of props, costumes and creatures from the Harry Potter films when Harry Potter: The Exhibition comes to Fabbrica del Vapore. Since its world premiere in Chicago, the exhibition has received more than 4 million visitors and has […]

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Inition reaches new VR heights for world’s tallest structure, Burj Khalifa

DigiComm of Dubai have tasked technology innovation agency, Inition, with creating a crowd-pleasing virtual reality (VR) experience that takes users on a thrill-packed, height-themed spy mission at Burj Khalifa – the world’s tallest structure and UAE’s must-visit tourist attraction. The interactive experience captures key elements from the Burj Khalifa experience in an exhilarating adventure that transforms VR-headset wearing users into […]

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Sense appoints new experiential planning director

  Sense has appointed Dan Parkinson as planning director to oversee the work and development of its growing London-based planning team. Parkinson’s career in marketing spans 12 years, with the past eight spent focusing on brands and design. He joined Sense from Coley Porter Bell, where he worked across a number of national and international […]

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Gordon’s Gin offers G&T’s to Londoners affected by train delays

Following a month of strikes, delays and another spike in train fares, Gordon’s Gin has launched a service that can reward delayed rail passengers with either a half price or a free Gin & Tonic. The service – called #YayDelay – uses an intelligent algorithm to monitor real-time train delays and tweets containing #YayDelay in order to […]

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Greggs to host romantic Valentine’s dining experience

This Valentine’s Day, food-on-the-go retailer Greggs has teamed up with OpenTable, the restaurant booking service, to open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time. Selected shops will be transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white […]

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iMP embarks on PureGym experiential roadshow

iMP has been enlisted by PureGym to drive awareness of new gym openings up and down the country with an immersive, experiential roadshow. Running from January to October, the experiential activity will support over 35 new gym openings across the nation. Agency iMP has created a bespoke immersive roadshow which features 22 national experiential events […]

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Hootsuite announces scheduling and publishing for Instagram

Hootsuite, the  social media management platform, has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. “Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan Holmes, CEO of Hootsuite. “Now, they can manage large volumes […]

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Cassette launches to redefine creative tech solutions

Experience marketing agency TRO has unveiled a new standalone business unit, Cassette, launched to solely deliver innovative creative technology solutions. Following the unprecedented success of TROi (the agency’s previously-titled creative tech division) Cassette will operate as its own entity, servicing both TRO clients and the wider industry. Headed up by Ben Taylor, who previously successfully […]

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Media iQ appoints Nicola Young as vice president of marketing EMEA

 Media iQ, the leading global analytics and technology company, today announces the appointment of Nicola Young (née Thomson) as vice president of marketing EMEA. She joins having previously held the director of media position at Estée Lauder Companies (UK&I) and prior to this, she was group director of marketing at Global Radio. In her new […]

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Symphotech ensures Equality Act 2010 compliant concerts

Symphotech has collaborated with Blue Multimedia Ltd to provide concerts with two innovative and cost effective signing solutions to aid the deaf and hearing impaired, in a bid to ensure both inclusivity and compliance with disability access legislation.  Event health and safety company, Symphotech, is offering two forms of assistive technologies to ensure events are […]

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RPM celebrates 25 years of creating brand experiences

Independent creative agency RPM celebrates their 25th birthday this month.  The agency was launched in 1993 and remains independent to this day.  Founded in Jan ’93 by three friends, RPM began in a cowshed on a working farm near Wokingham, with each of them raising just £5,000 to launch. “Before receiving visiting clients, we had […]

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Ocean Outdoor and Marine Conservation Society going forces to Stop the Plastic Tide

Out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium portfolio […]

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IE Events and DFDS Seaways bring a taste of Amsterdam to Newcastle

DFDS Seaways took over Monument Metro over the last weekend in January, teaming up with brand engagement agency Independent Events, to transform the Metro station into an immersive Amsterdam experience! The activation ran across the weekend of January 26th & 27th January and brought more than a taste of Holland to the North East.  Traditional […]

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Fast Live and Inition bring Fast & Furious Live to life

Universal Brand Development, Fast Live Productions and tour producers Live Nation Entertainment have teamed up with technology innovation agency Inition to create Fast & Furious Live, one of the biggest live events ever produced. The action from the film series will be brought to life in the live show with help from Inition’s hi-tech solutions that allow audiences to […]

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BE Connected Awards winners announced

The winners of the BE Connected Awards have been announced online today. After the live final votes and judge’s scores from the exhibition at Oxo2 were added to the pre-event judges scores the result has now been announced online, with a winner’s networking get together also announced for Tuesday March 13th at The Woodman, Highgate. […]

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Wunderman launches ‘Well Beings’ programme direct from London HQ

Wunderman has launched a new purpose-built, wellness studio in the heart of its London HQ, along with a premium wellbeing programme for clients and staff. ‘Well Beings’, the agency’s new holistic health programme, aims to get staff owning their wellbeing goals by getting them to make their own Well Beings (a plasticine creature that expresses […]

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Canal & River Trust appoints MSQ Partners as lead communications agency

Canal & River Trust has appointed MSQ Partners as its lead communications agency to drive brand awareness and customer engagement activity after a competitive process run through Creativebrief.  There was no incumbent. The Gate and Stack, MSQ Partner’s two lead communications agencies, will work in partnership on the assignment. The Gate will lead on brand […]

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Because names new UK CEO amid further global expansion

Graham Wall joins to head up UK team as the founder of Because looks to Asian market opportunities Global creative experiences group Because has announced three key senior appointments, as the fast-growing agency continues its global expansion. Graham Wall has been named as the new UK CEO of Because, bringing with him almost 20 years […]

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Knorr, Marmite and Hellmann’s open Café to help cash-strapped Brits

Following research that revealed that the public have on average just £28.26 in their bank account at the end of January, Hellman’s , Knorr and Marmite have come together to demonstrate the power of store cupboard stables and feed hungry Londoners. Cupboard Love Cafe opened its doors to inspire the public to delve into their cupboards and cook, […]

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M&C Saatchi appoints a head of culture and inclusion

M&C Saatchi has appointed Sereena Abbassi as head of culture and inclusion, where she will be working closely with Victoria Fox, chief executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is founder of All Here, an organisation that seeks to help agencies and brands think more critically about […]

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Ebiquity launches marketing technology consultancy practice, Ebiquity Tech

Independent global marketing and media consultancy Ebiquity has announced the launch of its marketing technology consultancy practice Ebiquity Tech. Ebiquity Tech will provide an impartial advisory service in the areas of marketing technology and customer data. A core focus will be helping clients evaluate programmatic in combination with other marketing technology decisions and leveraging adtech, […]

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LoneWolf installs free G&T machine at Old Street Station

BrewDog backed craft distiller LoneWolf, has installed a free gin and tonic vending machine in London to give the capital’s gin fans a chance to toast the upcoming end of Dry January. The vending machine can be spotted in London’s Old Street Station and will be dispensing cans of LoneWolf’s signature gin and tonic on […]

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Boutique experiential agency Bee rebrands as Hyphen

 Boutique experiential agency Bee, part of Cosine Group’s events offering, has rebranded as Hyphen Boutique live events and experiential agency Bee, part of Omnicom’s Cosine Group, has kicked off 2018 with a complete rebrand – introducing a new name, logo and brand identity. As of today, Bee will be known as Hyphen. The new name reflects its […]

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M&C Saatchi opens in Jakarta

M&C Saatchi has started operations in Indonesia with immediate effect. Within Southeast Asia, M&C Saatchi Jakarta will complement the existing operations in Malaysia and Singapore. The agency will offer integrated marketing solutions including advertising, digital and social media marketing, mobile marketing, performance marketing, CRM, data analytics, public relations and influencer marketing, sports and entertainment marketing, […]

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BE Connected Showroom received acclaim

Visitors, Sponsors, Exhibitors and Entrants have provided universal acclaim for the BE Connected Showroom and Judgement Day, hosted at Oxo2, South Bank. The event, delivered in collaboration with Hammerson Engage, enabled all sides of the FMBE industry to get together at an extraordinary pop-up gallery – a creative display of ideas and innovations at Oxo2, […]

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Robinsons cordially invites you to a new drinking experience

This January, squash brand Robinsons are launching an exclusive new drinking experience in central London. The pop-up, named ‘Cordially Invited’ has been created to celebrate Robinsons launching two new ranges designed for adults; Fruit Creations and Fruit Cordials. On Wednesday January 31st, guests will be able to immerse themselves in a new world of fruity […]

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Superunion launches as next-generation brand agency

Superunion has been launched. The next-generation global brand agency aims to offer clients access to a wider, more connected range of strategic and creative services. The new agency is led by Global CEO Jim Prior and Simon Bolton as executive chairman. Superunion has a network of 750 people, with 23 offices in 18 countries, and […]

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Space brings Swiss snow on demand to King’s Cross station

Space are bringing a powder day to London – encouraging commuters to dig out their salopettes and book flights to the Alps with specialist ski airline, Swiss International Air Lines (Swiss). An interactive billboard at King’s Cross station will deliver on-demand snow, when prompted on twitter with #SnowNow. The experiential campaign targets the typically late-booking UK […]

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Ineos Automative appoints Mark Tennant as commercial director

Ineos Automotive has announced that Mark Tennant, the former chief executive of Guava International and former marketing director of Bentley Motors, as its new commercial director.  Mark joins the company as it continues to build its senior team and he will take responsibility for the sales and marketing of the new car, as well as […]

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Panpathic PR and TribeFirst selected to facilitate Virgin StartUp’s CrowdBoost

Crowdfunding marketing communications agency, TribeFirst, and specialist PR agency, Panpathic, have together been selected by Virgin StartUp to help facilitate CrowdBoost, the first crowdfunding accelerator programme to be run by a trusted brand. TribeFirst and Panpathic first formed a partnership in early 2016, with a mission to disrupt startup marketing and PR by offering national […]

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Shaftesbury helps host the Lumiere London Festival

Shaftesbury’s Carnaby, Chinatown and Seven Dials villages are among the locations for Lumiere London, the free four-night festival from 18-21 January, featuring more than 50 artworks by UK and international artists. It is the second-time London has hosted the festival, which is produced by arts charity Artichoke and commissioned by the Mayor of London, and […]

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Cargo launches in Minneapolis with Red Bull partnership

Cargo has announced their launch in Minneapolis. With this launch, Cargo also kicks off an in-car product sampling campaign with Red Bull, just in time for the Red Bull Crashed Ice and the Big Game on February 4, 2018. Cargo enables brands to build brand loyalty by placing products like Red Bull directly in the […]

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Seedlip and Kru Live spread peas and love with Dry January sampling campaign

Seedlip, the world’s first distilled non-alcoholic spirits, has partnered with Kru Live to encourage Londoners to sample their range; coordinated to align with the Dry January trend. The team at Kru Live were tasked with delivering 30,000 samples of Seedlip Spice 94 and Garden 108 accompanied by giant wicker statues of the brand’s striking Fox and […]

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Imagination becomes ‘A Bit Immersive’ For Lumiere London

Independent global brand experience agency, Imagination, has created an interactive visual spectacle, entitled ‘A Bit Immersive’, on the outside of its London office for this year’s Lumiere London. The festival has been produced by arts charity Artichoke and commissioned by the Mayor of London. The four-night festival is completely free to attend and will run […]

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Liverpool One brightens Blue Monday

Grosvenor Europe has announced a unique initiative that took place at Liverpool ONE on ‘Blue Monday’ – the third Monday in January that is supposedly the most depressing day in the year. In a bid to brighten their Monday mornings, a hundred bouquets of flowers packaged into pairs were distributed on the streets of Liverpool […]

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Sanrio to follow successful Hello Kitty Gang first year in 2018

Following a successful digital-first launch in February 2017, Hello Kitty’s influencer campaign ‘Hello Kitty Gang’ is set to expand in the UK and internationally in 2018. Owned by Sanrio, Hello Kitty was created in 1974 and is one of Sanrio’s most popular characters, with recent partnerships with ASOS and Lazy Oaf cementing the character’s popularity […]

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New innovations from Adobe help retailers create experiences

Adobe has introduced a number of intelligent capabilities for retailers that enable them to create stand-out, fluid shopping experiences across online, offline and in-store channels. Announced at NRF 2018, ‘Retail’s BIG Show’, these innovations include Big Data integration with Hadoop to gain intelligent insights on pricing models and demand forecasts; a project from the research […]

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Ebiquity appoints global chairman for media

Independent global marketing and media consultancy Ebiquity has announced the appointment of Alan Rutherford as global chairman of its media practice. Rutherford will take up his new position this month, working closely with Group CEO Michael Karg to continue to transform Ebiquity’s client offering, deepen Ebiquity’s relationships with agency networks, represent Ebiquity at high profile […]

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Acceleris acquires Limelight

Acceleris, the communications agency, has announced its acquisition of the London and Dubai based PR & Communications agency, Limelight, in a move which will create a new force in national and international reputation management. The new agency will have offices in London, Harrogate and Dubai and will be in the UK’s Top 20 agencies with […]

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Zippo and Ben Eine create East London mural

With its distinctive style and construction, Zippo lighters have served as a canvas for endless artistic creations throughout the brand’s 86-year history. In 2018, the little lighter has attempted something huge: the creation of a huge 17,500 square meter painting in partnership with world-renowned street artist Ben Eine. The mural is the centrepiece of a […]

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Ecrebo launches Its OnPoint personalisation engine platform and product suite

Ecrebo, the point of sale marketing (POS) team, has announced the launch of its OnPoint software platform and associated product suite. OnPoint is the next generation of Ecrebo’s POS marketing and digital receipt capabilities that have been extended and developed to directly address the emerging requirement for data-driven, personal engagement with shoppers. The OnPoint platform […]

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L’Oréal Paris Elvive & McCann London reveal a world of care for your hair

In a new multimedia campaign, L’Oréal Paris Elvive explores and celebrates our complicated, emotional relationship with our hair. L’Oréal Paris is teaming up with a group of British ambassadors and influencers including Cheryl, Neelam Gill, Alexina Graham, Dougie Poynter, Nadine Baggott, and Lydia Millen, to celebrate and explore their unique, sometimes complex, but ultimately fascinating relationship […]

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Foodism celebrates National Pizza Day with 30% off pizzas around the UK

On Friday 9th February, Foodism is celebrating National Pizza Day by working with over 400 restaurants up and down the country to offer a 30% discount on their favourite pizzas. Customer one-off specials and collaborations will also be available. Restaurants in Edinburgh, Manchester, Birmingham, Bristol and Cardiff amongst others will offer the 30% discount for […]

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The Events Structure introduce their new addition

This year, The Events Structure add a new  addition to their mobile showroom selection; The Expoboxx. This hydraulically demountable mobile showroom is designed to be cost-effective by delivering  operational efficiency both logistically and onsite. Measuring at 7.8m in length, 4.55m in width and a glass façade that extends across the entire front, which allows for […]

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Natural History Museum hosts ‘Under the Sea’ NYE event

The NHM hosted 700 guests his New Year’s Eve who enjoyed ‘Under the sea’- themed festivities inspired by the Hintze Hall’s newly-installed blue whale skeleton. The evening saw celebrations of oceanic proportions organised by Amy O’Brien, senior event coordinator, in partnership with Guilty Pleasures who provided DJs and live entertainment. Guests turned out all kinds […]

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Roadshow takes Dräger across Middle East

International manufacturer of medical and safety technology, Dräger, will be showcasing its protection and detection solutions on a roadshow across the Middle East to get face-to-face with customers. Event Marketing Solutions (EMS) will manage the tour, taking the 50sqm mobile showroom to 21 cities across five countries, providing Dräger with the platform to go beyond […]

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Gumtree launches ‘make it happen’ campaign

the7stars and Fold7 have launched a major brand campaign for Gumtree incorporating a partnership with Magic Radio. Initially launching on January 15, the multi-channel campaign includes TV, video on demand (VOD), outdoor and radio airtime. It aims to drive user activity on Gumtree, which is already used by one in three adults a month. Championing […]

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Space appoints Cat Kempsell and Sam Pepper as creative group heads

Creative agency Space has strengthened its creative team with two senior hires to work across the agency’s client portfolio which includes William Grant & Sons, Heineken, Arla Foods, General Mills and Wimbledon. Cat Kempsell, former creative group head at Live & Breathe, and Sam Pepper, former senior creative at Wasserman, both join Space as creative […]

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Jack Morton partners with Kodak at CES 2018

Kodak has launched an immersive and interactive brand experience at CES 2018 – the global consumer electronics and consumer technology tradeshow. Achieving a stand-out presence at high profile industry events, which demonstrates Kodak’s brand reinvigoration and USP, is a key pillar in the brand’s marketing strategy. Jack Morton Worldwide, the global brand experience agency, has […]

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Kru Live becomes the UK’s first agency to accept BitCoin as payment

In line with the current Global interest and appetite for digital currencies and the agency’s keen focus on being at the forefront of innovation in their industry, Kru Live have announced that with immediate effect they will be accepting any of the top five Crypto currencies as payment for their services for both UK based […]

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TribeCX appoints new chair

TribeCX, the practitioner-led customer experience community, has appointed Mark Harrison as its new chair. The appointment hope to lead TribeCX toward becoming a globally preferred partner for help building customer experience capabilities that deliver business goals. Mark brings a wealth of understanding in the CX field, having led Shell’s global customer experience initiatives as general […]

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GES raises the bar with rigorous safety accreditation

GES, the first event contractor to achieve OHSAS 18001 certification, has been certified for a second straight year. Workplace safety is now a board agenda item across the industry and GES is at the sharp end of safety delivery for its teams, clients and partners. The OHSAS 18001 certification is an independent, internationally applied, pan-industry […]

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Jack Morton Worldwide appoints first chief people officer

Jack Morton Worldwide has announced that Melissa Rose has joined the organisation as its first chief people officer. In this role, Rose joins an established global HR team, where her primary objective is ‘strategic people operations’ – helping the agency continue to grow, retain and nurture its talent. The newly created role reflects the agency’s […]

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RPM welcomes back Sam Fenwick as business director

Independent creative agency, RPM, has announced  a new addition to the senior team as Sam Fenwick returns to RPM as a business director after a 5 year break from the agency. Sam previously worked for RPM, as an account director on experiential projects including the  ‘Smirnoff presents Sensation’ and the Reebok CrossFit International Fitness Championships. Sam […]

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Provision Events bags quartet of activations

Provision Events (PVE)  has been commissioned to provide four different activations across the first four big events of the PGA Tour 2018 schedule. With clients as varied as Microsoft, the Tiger Woods Foundation, MD Anderson Cancer Center and the Monterey Peninsular Foundation, these activations mark a flying start to the season and a broadening of […]

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Natalie Maher appointed new CEO of Pollitt & Partners

 Brand agency Pollitt & Partners has announced the appointment of Natalie Maher as chief executive officer. Natalie has joined the agency, to lead a team of 37 partners at the UK’s first 100% employee-owned branding agency. This leadership change is integral to the agency’s continued growth and success. Natalie comments: “It’s always been important to […]

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Freeman doubles down on strategic sponsorships

When it comes to putting on successful events, organisations are constantly challenged to innovate, increase revenue, drive attendance and create exciting sponsorships that drive engagement. With this in mind, Freeman has  announced it is expanding its sponsorship practice to help solve clients’ revenue and audience engagement challenges The expanded practice will apply the company’s expertise in designing tailored […]

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OutCold creates immersive experience for Wilson Sporting Goods

OutCold, a Chicago-based experiential marketing agency, has created an immersive mobile experience for Wilson Sporting Goods that showcases how the company creates its handcrafted leather game footballs. “The Wilson Experience” made its debut at the 2018 College Football Playoff in Atlanta in early January. OutCold created this roving brand experience from a refurbished Airstream trailer. The […]

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M&C Saatchi appoints new chief strategy officer

M&C Saatchi has appointed Raquel Chicourel as its new chief strategy officer, completing the new management line-up and marking the second key senior appointment by the agency’s CEO Giles Hedger since his arrival in July ’17. Raquel’s appointment follows that of Kate Bosomworth, who starts on Golden Square on 8th January as Chief Marketing Officer. […]

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Kalettes undertake Hoxton pop-up

The shop took centre stage in trendy Hoxton from Thursday 30th November until Sunday 3rd December. Kalettes, a natural cross between kale and brussels sprouts brought the brand to life at Hoxton’s Railway Arch, Geffrye Street, London during early December. The store was inaugurated with an evening event that gathered food bloggers and journalists. Bridget […]

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Jack Morton Worldwide hires Sam Moqbel

Jack Morton Worldwide has announced that Sam Moqbel has joined the team in the role of business director. Moqbel will be reporting to Henry Simonds and Caroline Wurfbain who are both SVP, client services directors. In this role, Sam will be handling a mixture of existing client relationships and new business pitches. Prior to joining Jack […]

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London sees in the New Year with Jack Morton Worldwide firework display

London saw in the New Year with a firework display. Jack Morton Worldwide, the global brand experience agency, created the experience – an event which it has conceived and produced for fourteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a unique global showcase for the iconic […]

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Chivas Regal appoints McCann following global pitch

Pernod Ricard-owned Scotch whisky brand Chivas Regal has awarded its global advertising business to integrated creative agency McCann London, following a four-way pitch. The business was previously held by Havas London, which was responsible for creating the long-running and globally-activated “Win The Right Way” campaign. Chivas Regal Global marketing director Richard Black said: “The McCann […]

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Tribal Worldwide London creates Wren Kitchens TV brand campaign

Tribal Worldwide London has announced the launch of an integrated campaign for kitchen retail specialist, Wren Kitchens. The ad, entitled “your kitchen, our heart and soul” reflects on Wren’s unique business model – owning the end-to-end process from design through to fitting. Darren Savage, chief strategy officer, Stuart O’Neill, creative director and Will Gibb, business […]

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Virgin Atlantic unveils Coppa Club Igloo on the roof of Heathrow Clubhouse

An exclusive pop up has landed at Heathrow. Virgin Atlantic has unveiled an igloo on the roof of its terminal three Clubhouse. Virgin Atlantic has collaborated with London’s Coppa Club to bring one of their igloos to the Heathrow Clubhouse. This one of a kind igloo welcomes customers between now and 14th January 2018 offering […]

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Fire Fences win Firestone’s Battle of the Bands

An unsigned Cardiff rock band is dreaming of a massive fan-base and headline gigs at the Millennium Stadium after beating more than 300 grassroots entries to win Firestone’s Battle of the Bands competition. Fire Fences, formed by four Bridgend Brynteg School mates in 2013, have made their biggest breakthrough to date by triumphing in the nationwide […]

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Tesco embark on hyper-local DOOH campaign

By combining Tesco store data with DOOH.com’s RUSH delivery platform, festive product offers and individual store opening hours will be displayed on digital OOH screens in close proximity to stores across the UK. Adverts will display a variety of offers and change throughout day, before switching to a localised store message in the evening, responding to […]

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Meadowhall celebrates Christmas

British Land, joint owner of Meadowhall, has celebrated Christmas with a range of experiential events this year. Signaling the start of the festive season, Meadowhall’s Christmas Live concert with Capital Yorkshire was held on November 8, alongside the Christmas lights switch on.  The sell-out show, now into its seventh year, attracted more than 15,000 fans […]

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The Gate London launches New Douglas & Gordon brand campaign

Tasked with increasing awareness in London and driving property valuations, The Gate’s finely-crafted ‘d&g&you’ campaign challenges the perception that estate agents are more interested in their own targets than their customers’ needs and reflects the transformation of Douglas & Gordon into a modern, property platform business that puts the customer front and centre. The Gate […]

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