News

Kraft Heinz UK appoints Wonderland Communications

18-month old Bristol-based agency Wonderland Communications has landed a place on the UK roster of Kraft Heinz – the fifth-largest food and beverage company in the world – after a six-way competitive pitch. Wonderland’s inaugural work will be a three-month project starting this month (September 2017), focusing on celebrating Heinz Beanz  through a national and […]

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Ecrebo appoints Michael Poyser as chief analytics officer

Ecrebo, the point of sale marketing specialist, whose clients include some of the UK’s largest retailers including M&S and Waitrose, has announced it has appointed Michael Poyser as chief analytics officer. Poyser brings more than 18 years of experience working in customer and loyalty analytics, leading large teams of analysts and data scientists. In his […]

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Wieden+Kennedy London gets Hands On with Building Crafts College

Wieden+Kennedy London is launching Hands On, a week-long showcase demonstrating the skills and work of students from Stratford’s Building Crafts College. Running from September 18-24, to coincide with the London Design Festival, local BCC students will be demonstrating crafting skills and techniques in W+K’s public-facing window and exhibiting work in the agency’s Hanbury Street gallery […]

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The Gate London rebrands charity Tomorrow’s People

The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped by unemployment to transform their future and believes every young person should have the chance to build the best life they can, no […]

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Tribal Worldwide London’s VW work wins BIMA Award

Tribal Worldwide London has won BIMA’s (British Interactive Media Association) coveted award for Product and Service Design: Craft for the work they’ve done in creating the Connected Customer Journey for Volkswagen UK. This journey began in 2007 with a challenge from the CEO: “I want the best automotive digital platform in the world”. It has taken 10 […]

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McCurrach partners with BeMyEye

Field sales and marketing experts, McCurrach, and a European leader in data powered merchandising, BeMyEye, today formed a partnership to revolutionise field marketing for brands and retailers. This innovative partnership brings together McCurrach’s highly skilled on-demand workforce within their Wave division, together with the speed, granularity and cost-effectiveness of BeMyEye’s crowd technology and on-demand data […]

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Piccadilly Lights brings colour to life for countdown to switch-on

The countdown has begun for the world-famous Piccadilly Lights to be switched back on, after over nine months in darkness for major renovation work. To mark the moment, Landsec, is launching the #PiccadillyOn campaign, bringing colour to life in aid of Barnardo’s. The #PiccadillyOn campaign invites people around the world to be part of this […]

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Cosmetic brand Collection celebrates 30 years with birthday tour bus

Promohire has joined forces with healthcare communications consultancy ‘This is Pegasus’.  The client, Collection, has reached a birthday milestone and is celebrating with a brand activation during September, offering products and prizes to fans. Promohire have provided a double decker conversion to kick-start the festivities. The experiential bus offers consumers a unique brand experience; including […]

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T2 Tea turns Shoreditch store into working studio for London Design Festival

Contemporary Aussie tea specialist T2 have hosted a week-long open workshop at its Shoreditch store showcasing the talent of some of London’s most diverse artists and illustrators to celebrate this year’s London Design Festival. From Monday 18th September – Friday 22nd September T2’s store on Redchurch Street was turned into an artist’s workshop. Throughout the […]

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IDM announces Marketing Masterclass series

The Institute of Direct and Digital Marketing (IDM) has launched its new Marketing Masterclass series, offering marketers the chance to learn from those changing the industry. Sessions cover topics from the role of chatbots, through digital transformation, planning integrated campaigns, to hacking yourself to be the next marketing leader. Jane Cave, MD at the IDM, […]

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Doughnut Time celebrates UK opening with experiential activity

Australian doughnut brand, Doughnut Time, is opening its UK flagship store on London’s famous Shaftsbury Avenue this October. known for creating hype and hysteria back in their homeland, Doughnut Time is renowned for attracting queues of thousands with every new store opening. The new central London store – the first outside of Australia – will […]

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Tribal Worldwide London Appoints Jade Tomlin as Creative Director

Jade Tomlin, former Hugo & Cat Creative group head, has joined Tribal Worldwide London as a creative director. Working alongside Creative Directors Stuart O’Neil and John Cleave, Tomlin will report directly into Executive Creative Director, Victoria Buchanan. Tomlin will work across all clients and brands. Tomlin has had an impressive career since graduating St Martins […]

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Brilliant Noise hires first ever creative director

Strategic marketing partner, Brilliant Noise, has announced the appointment of Gareth James as the agency’s first ever creative director, to lead creative strategy internally and across client accounts. Brilliant Noise aims to strengthen its creative thinking within the whole team so it can offer further creative strategic solutions to clients and prospects. It will be […]

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Revium Group appoint Lauren Patterson as CFO

Revium Group have appointed Lauren Patterson as their new CFO, to operate across all business units in the UK and abroad. Lauren comes to Revium with a breadth of experience. She joins from HR Wallingford, an independent research and consultancy in civil engineering and environmental hydraulics, having been their CFO for the past 3 years. […]

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N2O delivers Al Fresco events for Tesco this summer

Experiential marketing experts N2O were tasked by Tesco to help shoppers discover the delights of eating outdoors this summer. To deliver the seasonal messaging, N2O rolled out a series of four events across the UK, each designed to engage consumers at different touchpoints of their buying journey. Over 25 brands took part in a nationwide […]

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Naked Juice opens doors to Colourtopia at Festival No.6

Naked Juice invited visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products. Naked Juice is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding another […]

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Bic partners with Kinetic and Mumsnet to launch nation-wide Out-of-Home campaign designed by schoolchildren

Bic has partnered with Kinetic UK to launch its latest Out-of-Home campaign for Bic Kids, which has been designed by 10 budding artists aged between 5 and 11 years old. The project, coordinated in collaboration with Mumsnet, encouraged primary school children to be creative over the summer holidays by designing the next Bic Kids advert. […]

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Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]

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Sense brings innocent Bubbles to Londoners

Following its recent launch, innocent Bubbles, a new lightly sparkling blend of pure fruit juice and spring water, will be introducing Londoners across the UK capital to its three flavours, Lemon & Lime, Orange & Lime, and Apple & Berry. A branded vehicle, the innocent Bubbles Canteen, will provide the focus of the campaign, which […]

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Mercedes revs up with Liverpool One store

Grosvenor Europe has announced that luxury car manufacturer, Mercedes-Benz, has launched a 3,000 sq ft pop-up on Liverpool One’s Peter’s Lane. Designed to showcase the iconic brand’s cars in a different way to the traditional showroom, the store houses a range of the latest Mercedes-Benz models in a stylish, modern environment.  The store features a […]

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Momentum Worldwide (UK) appoints new UK chief technologist

Momentum Worldwide (UK), has appointed Matthew Mayes, formerly head of digital at GMR Marketing, to chief technologist in the UK. Reporting into Dean Taylor, Momentum Worldwide’s UK director of creative strategy, Mayes will front the digital offering of the agency, ensuring that digital strategic thinking and delivery is central to every client activation across experiential, […]

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MRF land multi-club partnership in England’s top-flight league

Indian multinational company, MRF Ltd, The World’s 16th largest Tyre company, have landed a multi-club partnership in the Premier League with Newcastle United, West Ham United, and West Bromwich Albion MRF’s logo will feature on the shirt arm of Newcastle United and West Ham United as they become the Official Tyre Partner and the multi […]

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Bosch launches Smart Living Tour with EMS

Global roadshow agency, Event Marketing Solutions (EMS), has been working with The Bosch Group  on a five-month roadshow of the UK to showcase its latest smart products. The ‘Smart Living’ tour is a first for the technology giant, as it brings together four of its main business areas for the first time – Bosch Home […]

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Broadgate Estates partners with Produce UK to celebrate Design

Broadgate and British Land have partnered with Produce UK to deliver a series of creative experiential events for their design-themed Autumn campaign – Shaped by Design. Launching in September, the series coincides with the London Design Festival. Celebrating homegrown artists and artisans, Shaped by Design will take over Broadgate to showcase the importance of design […]

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Papa John’s treats Londoners to an underground pizza party

Pizza-lovers were treated to a taste of Papa John’s new ‘Papa’s Deep Crust’ in an unusual dining experience at London Underground’s deepest station Lucky Londoners at the Underground’s deepest Tube station, Hampstead, were last night treated to Papa John’s new ‘Papa’s Deep Crust’ pizza, in a unique platform-dining experience. Hampstead Tube station on the network’s […]

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Swedish 5D-experiment lets participants live like millionaires

In a new experiment, Sweden’s state lottery, Lotto, has used Virtual Reality to let people check off their bucket lists and try life as a millionaire. The 5D-experiment allows participants to dive among reefs, throw themselves off cliffs and recharge at the world’s most beautiful beaches. The experiment, built in a hangar in Stockholm, consists […]

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Amplify brings a taste of Tennessee to UK for Jack Daniel’s

Jack Daniel’s has tasked Amplify  with creating a millennial-focused campaign that injects a contemporary twist into the brand’s Tennessee roots. The end result is a brand experience pop-up called The Meeting Place, a concept based on the Yuchi Indian translation for ‘Tennessee’. Running from London to Glasgow via Birmingham, the campaign brings to life the […]

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Mystery Shopping Association elects Jill Spencer as President

The Mystery Shopping Providers Association has appointed Jill Spencer as President. She is a director of ReactCX, a leading UK customer experience research specialist. The MSPA is the international association for the mystery shopping industry and has over 450 member companies worldwide, covering market research and merchandising, private investigation, training and mystery shopping services. “With […]

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Sally Alington launches Ethos Farm

A new global consultancy, Ethos Farm, is set to turn the traditional view of service delivery on its head by challenging companies to transform their approach to the customer experience. “Business leaders across the globe undervalue service. Yet it can deliver real differentiation in an increasingly commoditised world,” said Sally Alington, Founder and CEO, Ethos […]

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Fans at Crans get Omega Experience

As Europe’s best golfers descend on the Swiss town of Crans Montana for the Omega European Masters, headline sponsor Omega has enrolled the help of Provision Events to give visiting fans a bit more than beautiful scenery and fantastic golf. Taking inspiration from the Omega Box Challenge made famous by the duel between both Rory […]

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Dots Conference Returns for the fourth year running to Brighton Digital Festival

On 29th September, Marketing and Communications partner Brilliant Noise will once again be holding its  Dots conference at Brighton Digital Festival. Bringing together a mixture of creative and digital industries, the conference will have a theme of Embracing Change. The one-day marketing conference at Brighton Dome’s Concert Hall will feature a line up of speakers […]

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Barilla supports Simplyhealth Great North Run for a second year running

Barilla returns to The Simplyhealth Great North Run in 2017 in a partnership that sees the brand host a second edition of their ‘Barilla Pasta Party’, set to be the biggest Pasta Party in the UK. Held the day before the  half-marathon. Barilla will sample hot servings of pasta, including new gluten free option, and […]

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CloserStill Media renews events partnership with GES

CloserStill Media has signed a contract with GES to provide market-leading event services including stand fitting, electrics, graphics, furniture and logistics, ensuring continued creative collaboration and smooth delivery of events. The agreement, which follows a competitive tender process, will extend the six-year working relationship between the two businesses until 2019. GES will bring its broad-range […]

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Peugeot unveils the world’s smallest car dealership in a London phone box

The iconic red K6-series phone box, which opens for business in Russell Square from Tuesday 12th September, has been converted into a fully connected online showroom using Peugeot’s unique e-commerce system, ‘Order Online’. Customers can gain access to the diminutive Dealership by getting a special code at http://www.peugeot.co.uk/russellsquare. Inside, they will find a tablet device […]

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Thorpe Park Resort’s living(dead) billboard is unveiled in London

Thorpe Park Resort has unveiled a gory billboard featuring zombies feasting on blood and entrails, to promote two new The Walking Dead mazes. It marks the launch of the theme park’s annual ‘Fright Nights’ season starting on 29th September, which will be the biggest in its history, running for more days than ever before. The […]

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Kinetic becomes exclusive UK buying point for Voyager, the world’s first cinematic VR chair

Kinetic has announced an exclusive UK distribution partnership with Voyager, the world’s first full-motion cinematic Virtual Reality (VR) chair. The partnership is through Kinetic’s startup incubator, KineticX, which is focused on technologies shaping the future of Out-Of-Home advertising. Voyager is a full-motion platform designed for cinematic VR experiences. The specialised chair incorporates physical nudges, including […]

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M&C Saatchi opens in Mexico City

The M&C Saatchi Network has a unique ownership model, with partners in each office having a significant equity holding in their business. Alvaro Dopico, CEO, and Manolo Techera, CCO, are the two equity partners at M&C Saatchi Chilanga. They join the M&C Saatchi network from the highly awarded Marcel and prior to that, JWT. Manolo […]

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FreemanXP celebrates VOXI launch with star studded experience

VOXI, a new mobile offering created by Vodafone, was unveiled at a high-profile launch event in east London last Thursday night (31 August). The A-list crowd of celebrities, influencers and press were treated to an opening set from Capital DJ, Will Manning, followed by live performances from the UK’s number one artist, Dua Lipa and Liam Payne of […]

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Solomon&Wu hires Perq Studio to sculpt its brand

Brand and design consultancy, Perq Studio (Perq), has been appointed by Solomon&Wu, the luxury surfaces and architectural elements firm, following a competitive pitch. Developing the Solomon&Wu brand and delivering a holistic marketing strategy, Perq will help the business to showcase its work and cement its position as the leading designer and creator of luxury surfaces […]

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European Tour kicks off British Masters promotion with Provision Events

Newcastle United legend Andy Cole returned to his old stomping grounds  as he took part in a Provision Events designed putting challenge with former golf World No.1 Lee Westwood. The ex-magpies’ striker joined Westwood as they put their short game to the test in front of 52,000 Newcastle United fans at half time in their […]

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FMBE Awards announces 2017 shortlist

The Field Marketing and Brand Experience Awards has announced its shortlist for 2017. Awards Director, Frank Wainwright comments: “As usual the shortlist will create celebration and disappointment – we have far more that don’t make it through than do. My thanks go out to all entrants, who have proven once again that FMBEs are the […]

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Promohire embarks on ice-cream tour with Fuller’s Kitchen

Promohire worked with agency The Fitting Room (formerly known as PR & Everything Inbetween) on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. The converted bus has completed a multi-date activation adventure between the 20th and 30th […]

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TeamHaven launches new Time and Distance app

TeamHaven has released a new report that allows clients to easily report on the time taken and distance traveled by their staff. Integrating with Google, TeamHaven records the time and location of each visit during the day with the facility to Check-In and Check-Out of each visit.  Project managers can elect to also include the […]

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Burger King France and Buzzman launch Mystery Burger campaign

The latest PR stunt from Burger King France and agency Buzzman sees a burger lucky dip rolling out across the nation. For two euros, Burger king fans can pick up a mystery burger box from any burger king restaurant, the contents of which will only be revealed upon opening. With ten burgers on the burger […]

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Ocado launches app for Amazon Alexa

The world’s largest online-only grocery retailer has announced it will be the first supermarket in the UK to launch an app for the voice-controlled Amazon Alexa. The Ocado app for Amazon Alexa, the voice controlled personal assistant powering the Amazon Echo smart home speaker, will feature a variety of functions enabling customers to: •    Add […]

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Slingshot’s Founder Jackie Fast Wins Emerging Leader Award – EMEA

The M&A Advisor created The Emerging Leaders Awards – EMEA to celebrate the emerging industry leaders who have reached a significant level of success in the industry before the age of 40. The awards programme, in partnership with Shard Media Group and supported by ACG, is now in its 2nd year and is unique in […]

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Strongbow rounds off epic summer with Victorious Festival activation

Strongbow rounded off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth. The Heineken owned cider brand created an arena with a 10m high Strongbow Archer as the centrepiece. Surrounded by a DJ booth made from speakers, a bar made from a shipping container and up-cycled furniture made from […]

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Snapbots land at London Westfield Centres

Westfield has announced a partnership with Snap Inc. to sell its Snapchat Spectacles at both London destinations this summer: Snapbots will begin selling Spectacles by Snap Inc. to shoppers at Westfield London and Westfield Stratford City. This is  the first time shoppers in the UK have been able to purchase the coveted Spectacles in a shopping centre. […]

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Now TV opens Trolls Beauty Salon in Shoreditch

From August 26th the family movie Trolls is available to stream on NOW TV. To celebrate,  families are invited  to experience their very own Troll transformations as Now TV open the UK’s first Troll inspired pop-up beauty salon. Located under a bridge in Shoreditch, the salon’s Troll-ific stylists will offer free candy-coloured makeovers inspired by […]

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Virgin Media launches Virgin TV Kids with Kings Cross activation

Virgin TV has created a giant trampoline bed to celebrate the launch of the new Virgin TV Kids App. Children can ‘jump for joy’ on Virgin TV’s giant trampoline bed. Designed to look like an actual adult bed, the 5×3 metre trampoline is a celebration of what it means to be a kid – at any […]

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Orchard Pig give free cider to delayed train passengers

On Thursday 24th August, Orchard Pig is cheering up dreary commuters who are suffering from Chronic Delayed Train Syndrome by handing out 500 ciders to help make the journey more bearable. Following a summer of delays and news that rail fares are set to see the highest hikes for five years, the Somerset cider brand […]

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Chinatown London supports Mayor’s #MyLondonDish social campaign

With a commitment to long-term curation and partnership with the Chinatown London community, Shaftesbury has gathered a host of dishes available within Chinatown London, supporting the Mayor of London’s #MyLondonDish social media campaign. As part of his #LondonIsOpen initiative, the Mayor of London has launched #MyLondonDish to showcase London’s diverse food scene and celebrate the […]

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Liverpool One welcomes bespoke VW Beetles

To mark the 50th anniversary of the 1967 Summer of Love, the phenomenon that saw 100,000 people, including musicians and artists, flock to San Francisco’s Haight Ashbury district, Liverpool ONE invited artists to paint three iconic Volkswagen Beetles for a unique art installation on Paradise Street. Each VW Beetle will be designed with a theme […]

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Urban Nerds Collective announces a trio of new client wins

Culture marketing specialists, Urban Nerds Collective, celebrates a trio of big brand client wins over the Summer. Deezer Music streaming service, Deezer, has recruited Urban Nerds For a second time.  music app assigns influencer engagement brief to award-winning culture marketing specialists, Urban Nerds Collective Following a successful talent and engagement programme in 2016, Deezer, the music […]

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Fanomena introduces a new era of lead capturing & qualification technology

Fanomena, the makers behind eventbaxx, have launched Hileadzz, their second event technology solution to enter the fairs and trade shows exhibitor market. Over the past nine months the team developed a solution hands on with the insights and feedback from leading companies in the field of digital lead generation on fairs and trade shows. Marc […]

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Heath & Heather appoints HeyHuman as lead creative agency

Heath & Heather, part of the Typhoo Tea Limited portfolio, has announced that it has appointed HeyHuman as its lead creative agency following a competitive pitch. HeyHuman has developed an overarching brand idea that will inform content creation, experiential activity, OOH and social media initiatives. Activity will kick off in the second half of this […]

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Multiplay Events partners with GES to deliver shows

Multiplay Events has signed a contract with GES to provide event services for two popular shows. The deal will see GES provide core event services to Insomnia, the UK’s biggest gaming festival series that attracts around 140,000 visitors a year, and Bricklive, the convention for Lego builders. It covers four editions of Insomnia at the […]

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McDonald’s brings the Good Times tour to UK Festivals

Festivals McDonald’s UK has been helping create even bigger feel good moments at Summer events, including Virgin V Festival and Fusion . Music fans can win tickets to the festival, as well as a host of McFlurry giveaways from the McDonald’s ice-cream van, and the opportunity to try out the new 180-degree McFlurry Cup photo […]

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Pop’n Sprinkle shakes up the cinema popcorn experience

Movie fans across England, Scotland and Ireland can enjoy their favourite film-watching snack with a choice of six different flavours at Vue Cinemas thanks to Pop’n Sprinkle. Available in salt & vinegar, candy caramel, cheesy onion, sweet chilli, creamy butter and sour cream & chive varieties, Pop’n Sprinkle comes in sachets that can easily be sprinkled […]

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Eurowings and partners bring #FlyWithEd virtual reality campaign to London this Summer

Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK and have repeatedly appointed London based communications agency, collab-ed, to deliver their UK Summer campaign. This year’s integrated marketing campaign built on the narrative of last year’s  #nextstop campaign to once again […]

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PervasID announces the appointment of Peter Jackson as Vice President of Global Sales

Following the company’s recent launch of its “world first” near 100% accurate wide-area passive RFID detection Space Ranger 9200 technology, PervasID has appointed Peter Jackson to spearhead sales expansion and partner channels world-wide for their patented game changing product range. Peter joins on the back of  successful trials with leading retailers that will spearhead the opportunity […]

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I-AM creates Soft Republic for Walls

  I-AM and Walls have worked together to install a pop-up and flagship retail experiences targeted at the Instagram generation this summer. Unilever have created a ‘special projects’ division within Walls, with a licence to think as a disruptor brand would. The mission was to create a new stand alone experiential brand within their portfolio that […]

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GES appoints David Duffy as design and build account manager

GES has announced the appointment of David Duffy as account manager for its strategic design and build partnerships in EMEA. Duffy has more than 12 years of experience in the events industry, and has managed and installed designs around the world including Rio, Doha and Singapore. With a degree in product design, Duffy has worked […]

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XTC Sponsorship Series presents Meltwater as sponsor for new data & analytics vertical

Extreme Tech Challenge (XTC) 2018 has announced the addition of a data & analytics vertical for this year’s competition, which will focus on highlighting tomorrow’s  data science companies. The new vertical will be sponsored by Meltwater. Meltwater’s Outside Insight technology uses advanced AI and data science to help more than 25,000 clients leverage valuable external data to […]

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Confused.com and Waze partner to save drivers time and money

Confused.com has announced that it is the first price-comparison site to advertise on the free, sat nav application Waze, which currently has over 85million users worldwide and almost 2million Wazers in the UK– a figure that is growing every day. Confused.com is taking over thousands of in-app UK ad units which pop up when drivers […]

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TRO escapes the city with Volvo Car UK

Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life. Opening in Newcastle, Bristol, Norwich, Aberdeen and London in the coming weeks, the firm’s ‘Escape the City in your City’ pop-up studio will offer a selection of […]

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intu pilots virtual reality with Emoji characters

A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]

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iD embarks on My Little Pony nationwide tour

The My Little Pony Friendship Tour returns this summer with a new refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie. The tour will be visiting cities across the country this summer, welcoming fans aboard the signature pink double-decker bus, where guests can explore Equestria, the magical world of […]

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Havaianas teams up with Ambient to target festival goers at Boardmasters

For the second year running, Havaianas has appointed Ambient’s staffing team to promote the brand at Boardmasters Festival, taking place this weekend. Teams of brand ambassadors in full Havaianas attire and equipped with branded lilos, will be roaming the festival area on Fistral Beach with the aim of driving traffic to the local store. Customers […]

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Experiential Agency Ambient opens Bristol office

Experiential marketing and staffing agency, Ambient, has announced the opening of a new office in Bristol. The agency, with headquarters in Hammersmith, London has a sister agency in New Zealand and Australia and has won Gold for their experiential services for the past two years in the IPM COGS Awards. The Bristol opening forms part […]

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Exterion Media launches dedicated experiential offering Exterion Live

  Exterion Media, Europe’s largest privately owned Out-of-Home company, has launched Exterion Live, its brand new experiential offering.  Exterion Live will be able to provide end-to-end management of experiential campaigns across five core environments: transport, retail, urban, sports and entertainment, through existing advertising partnerships with Transport for London (TfL), National Rail, Westfield, London Designer Outlet (LDO) […]

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Insurance leader’s award-winning Webchat deployment helps optimise service delivery while improving CSAT

BGL Group, a digital distributor of insurance and household financial services to more than eight million customers, has successfully deployed an award-winning Webchat capability as part of its integrated Self Service Centre engagement strategy. Working with customer engagement technology specialist Sabio, BGL has continued to optimise its Webchat channel so that it now handles on […]

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Mercury Processing Services International hire Start for a full rebrand, seeking to conquer a $900 billion industry

Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name. To lead the rebrand, the company has selected independent customer experience […]

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M&C Saatchi creates the first ‘real’ Game of Thrones Marathon

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. […]

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N2O designs and delivers immersive VR experience with pet food brand, Felix

Experiential marketing agency N2O has given an insight into life as a cat through a technology-driven campaign designed with Purina PetCare. The virtual reality experience, designed by the agency’s Digital team, takes the headset wearer on a journey from the garden and around the house through the eyes of the pet food brand, Felix The […]

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RPM create M&S ‘Spirit of Summer’ pop up in Leeds

Independent creative agency, RPM, have created a pop-up tasting experience for client, Marks & Spencer as part of their ‘Spirit of Summer’ campaign. M&S have launched a new food range this summer which has been inspired by the Mediterranean.  They have tracked down the very best regional dishes and ingredients from Sicily to Sardinia, Portugal […]

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Lavazza and Amplify create ‘Waves of Coffee’ experience for Wilderness Festival

  Italian coffee brand, Lavazza, has once again teamed up with Amplify  to create a brand-led summer experiential campaign. To help the brand reach a new younger audience whilst maintaining relevance with their existing advocates, Amplify created a ‘Waves of Coffee’ workshop experience for this year’s Wilderness Festival in Cornbury Park, Oxfordshire between 3 and 6 […]

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Arm & Hammer launches Apothecary Tent experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

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Chavasse Park receives fourth Green Flag Award

Chavasse Park in Liverpool ONE has been recognised for the fourth consecutive year by the Green Flag Award Scheme as one of the very best in the world. This international award, now into its third decade, is a sign to the public that the space boasts the highest possible environmental standards, is well maintained and […]

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Bluewater hosts experiential activations this Summer

Landsec, co-owner and asset manager of Bluewater, has announced Bluewater’s new family orientated summer activities, which are focused on delivering a memorable day out experience for guests throughout the season. Leading the line-up is the Beach at Bluewater. Guests of all ages can take advantage of sandcastle building, deckchairs, a giant paddling pool, splash pool and sea-side inspired treats. […]

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World’s smallest ice cream van arrives at intu

The world’s smallest ice cream van has been unveiled as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier. The mini motor launched at intu Trafford Centre in Manchester ahead of a UK tour, delivering free bitesize scoops to intu customers. The ‘Nice Cream Van’ […]

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What A Melon brings pool party to the capital

On World Watermelon Day 2017, soft drink brand, What A Melon is throwing a free admission refreshing pool party. Complete with an open-topped party bus, on-board Jacuzzi and watermelon swimming pool the party is set to bring a slice of summer to Central London.  Londoners are encouraged to pack a swimsuit and head on down […]

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Vivid Matcha appoints specialist consultancies for UK growth spurt

Vivid Matcha has appointed  PR and social agencies to drive brand growth across the UK following new launches in Tesco and Waitrose. Following competitive pitches, Vivid Matcha sought an agency with expertise in working with startups to manage its consumer and trade PR campaigns and has appointed The Wern to manage its PR activity. The company […]

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Blackjack Promotions links with UK online meeting space finder HeadBox

HeadBox, the UK’s first online network for creative, inspiring and off-site meeting spaces, has named Blackjack Promotions as its recommended provider of event staff. Blackjack will now feature in the ‘Friends of HeadBox’ section on the online company’s website and will feature in HeadBox’s member communications. Andrew Needham, CEO of HeadBox, says: “We aim for HeadBox […]

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Banana Kick celebrates the best of Yorkshire

Leeds-based sports, leisure and retail marketing agency, Banana Kick, is celebrating Yorkshire Day with suitably themed campaigns for two of their Yorkshire clients; Plusnet and retail and leisure attraction Xscape Yorkshire. As a marketing agency based in Yorkshire, Banana Kick is looking to support their Yorkshire clients by creating memorable customer experiences for the public […]

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Pyrite sets the stage alight at Secret Garden Party

The last ever Secret Garden Party took place earlier this month; the independent arts and music festival held in Cambridgeshire drew to a spectacular close on Sunday 23th July. The theme was the death of celebrity in the age of excess and overexposure. Pyrite Creative’s signature floating stage made a return as the event took a […]

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Brompton Bicycle showcases electric bikes at Ride London

Brompton Bicycle, the folding bike manufacturer, has announced the first run of Brompton Electric bikes are available to reserve in the UK. As urban populations continue to grow at an unprecedented rate, there are increasing pressures on infrastructure, physical and mental health. The bike is a simple solution. In London just 5% of all journeys made […]

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Playmobil launches intu shopping centre campaign

Playmobil is to launch ‘play zones’ at some of the UK’s largest shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers. Every intu centre including intu Trafford Centre, intu Lakeside and intu Metrocentre will host the branded […]

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On the Mark Demos selects Natural Insight to manage brand ambassador teams

Natural Insight has added On The Mark Demos to its client roster. Founded in 2013 in Chicago, On The Mark Demos is the leading company in the Midwest for consumer tasting and promotional events. The company currently employs 350 brand ambassadors and represents more than 200 wine, beer and spirits suppliers including Beam Suntory, the […]

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PR Agency One appointed by RADA in Business

Integrated consumer and B2B PR consultancy, PR Agency One, has been appointed by RADA in Business, the commercial subsidiary of RADA (Royal Academy of Dramatic Art), to raise awareness of its communication skills training for business leaders and teams. The Manchester-based PR agency was appointed based on its expertise and experience in the B2B sector, […]

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Panasonic Grooming creates the Tash Modern to launch the Panasonic 3-in-1 i-Shaper Trimmer

  Over two thirds of British gents are re-styling their facial hair monthly and three quarters (75%) of bearded males rank themselves an impressive 7.5 out of 10 for attractiveness. So, to celebrate the country’s eclectic designs and confidence boosting beards, Panasonic Grooming has launched an art gallery dedicated to the good, the bad and […]

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Perq Studio to reimagine brands for the digital age

London  sees the launch of new brand and design consultancy, Perq Studio, created to guide brands through an evolutionary process, sculpting a compelling customer journey, eliminating siloed functions and ‘reimagining’ brands that are truly customer first for a digital age. Founded by Laura Giffard and ex-Bandstand creative director, Mark Smith, Perq Studio launches with clients […]

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The Philippines Department of Tourism teams up with Ambient and JC Decaux

The Philippines Department of Tourism (PDOT) London has teamed up with experiential marketing and staffing agency Ambient in partnership with JC Decaux to launch a week-­‐long experiential campaign at Canary Wharf. The campaign aims to promote the Philippines as a top of mind tourist destination in Southeast Asia as well as create greater awareness of […]

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Promohire brands Lego bus for new product launch

Promohire were appointed by agency Norton PR to help with a campaign for The Lego Group. The brand had planned an exclusive launch for their new product – the Lego Creator Expert London Bus which went exclusively on sale at The Lego Leicester Square store on 1st July 2017. To celebrate, Promohire provided a life […]

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Ford takes advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta.  Whenever the target audience comes within a certain distance of a […]

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