News

Thomas Cook Group Airline launches ‘Hello Holiday’ peaks campaign

Thomas Cook Group Airline has appointed Leo Burnett Germany as its lead creative brand agency following a competitive pitch with four other agencies, including former lead agency, Jung von Matt/Spree. A new brand campaign, ‘Hello Holiday’ will support January peaks for the Group Airline. Leo Burnett will manage B2C and B2B campaigns for Condor in […]

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The Market Creative appoints account manager

The Market Creative has appointed Nicki McNamee as an account manager, strengthening its 20-strong team in Manchester. Nicki will join the company’s account handling team.  As part of her new role, she will work on Silentnight and Aggregate Industries  as well as support internal marketing activity. Nicki launched her career in London at agencies such as Live & Breathe and […]

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Clarity boosts creative department with the appointment of new creative director

Clarity, the Milton Keynes based integrated marketing agency, has announced the appointment of their new creative director, James Warfield. Following the recent appointments of Henrietta Cheung, business development director and Louise Coffey, people director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all […]

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Chantelle Jones joins Highjam as account director

Highjam has appointed Chantelle Jones as an account director. Chantelle joins after a three-year stint in Shanghai. Prior to this she worked at iD, where she managed and developed the Nespresso account. Her appointment comes after several new account wins at Highjam last year. Chantelle comments: “I will be leading my team to deliver the best […]

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Bandersnatch pop-up snatches the attention of Grand Central visitors

The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that cult-favourite series Black Mirror, in partnership with Netflix, recreated the iconic 1980’s game store from the choose-your-own-adventure drama Bandersnatch last week. The 1,196 sq ft Grand Central unit was chosen as one of two Bandersnatch pop-ups in […]

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Southampton becomes Ocean’s 12th city win

Premium out-of-home media owner Ocean has won an exclusive long-term contract with Southampton City Council to provide a 100 percent roadside, city centre large format advertising screens solution to the city. Following a competitive tender, Ocean will replace and upgrade the council’s existing roadside billboards with enhanced digital screens designed to grow council revenues, drive […]

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Gumtree and Fold7 encourage us to connect with our neighbourhood in new campaign

Gumtree and Fold7 have launched their latest campaign ‘The Neighbourhood’s Good’, which encourages people to shop locally by focusing on the similarities between people in their local areas, and how the brand enables them to find things they need or would like to sell in their very own community. It plays up Gumtree’s greatest strength: […]

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New ‘Brexit Bus’ hits the road to promote Channel 4 drama

Channel 4 have unveiled their own ‘Brexit Bus’  ahead of the airing of Brexit: The Uncivil War, a new drama starring Benedict Cumberbatch. Styled to mimic the infamous Vote Leave campaign coach – the vehicle bears a new slogan – ‘Take back the remote control’. The promotional bus was unveiled in Westminster as part of a […]

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The Gate launches its first wonder-fuelled campaign for Organix

The Gate London has launched its first campaign for Organix, the organic baby and toddler food snack brand, designed to bring to life the everyday moments of wonder that matter most to parents. The campaign, built around the concept of ‘Fuel their Wonder’, adopts an authentic and true to life tone of voice; acknowledging the […]

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Highjam Marketing help banish the January blues with colourful Nākd campaign

London and Manchester commuters were greeted with a ‘Mind-Blowing’ sight on their journeys to work this morning as commuters with wildly tousled hair and brightly coloured faces appeared across the city during the morning commute in a campaign for healthy snack brand Nākd. The unusually colourful commuters were spotted across the city waiting for buses, riding […]

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Stagecoach repositions offering with quirky Doodles campaign

Stagecoach, the Performing Arts school for children aged 4-18 years, has launched its new Doodles campaign: a quirky, light-hearted drive that repositions the brand and highlights its benefits for children beyond the stage. With leaflets, posters, online banners and social advertising all delivered by launch marketing agency Five by Five, Doodles’ creative has a serious […]

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Believe Advertising aces the PR for Seiko’s surprise stunt with Novak Djokovic

PR, advertising and events agency, Believe Advertising, has been appointed by Seiko, to manage publicity for the watch brand’s international surprise PR stunt with Novak Djokovic, held in Melbourne, Australia. Novak Djokovic, the top-ranked ATP star, took time out of his training schedule to meet his most challenging opponent yet – himself. The world’s number […]

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Bethel Woods Center for the arts, Live Nation and INVNT join to produce a new three day festival of music, culture and community

Bethel Woods Center for the Arts (BWCA), a non-profit cultural center located at the historic site of the 1969 Woodstock festival in Bethel, NY, Live Nation, the world’s leading live entertainment company, and INVNT, a global live brand storytelling agency, announce Bethel Woods Music and Culture Festival: Celebrating the golden anniversary at the historic site […]

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Marvel legends assemble to inspire the next generation of super heroes

The Government’s Year of Engineering campaign, led by creative agency 23red, assembled Marvel Super Heroes in late December, including Iron Man and Hulk, to launch an exciting new partnership with the iconic comic brand. Young people are being encouraged to take the More Heroes Needed Aptitude Test to help them find out which Super Hero qualities they […]

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Enzo’s Kitchen feeds the homeless over Christmas

Sicilian TV chef, and ex-co-star of Gordon Ramsay will be hitting the streets of London this Christmas day bearing gifts of pasta and authentic Italian Christmas cake – Panettone, for London’s growing homeless community. Working in the heart of the busy West End, the staff at Tasting Sicily Enzo’s Kitchen are all too aware that […]

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Noise cancelling dog kennel keeps canine friends happy at Christmas

  An estimated 45 per cent of dogs in the UK show signs of fear when they hear fireworks – causing distress to owners and their families over the festive period. One possible answer could be a noise-cancelling kennel that uses similar technology to that found in cars and headphones to protect sensitive canine ears […]

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Bompas & Parr and Captain Morgan embark on nautical adventure

Bompas & Parr and Captain Morgan rum are taking Londoners on a nautical adventure to an underground paradise: the Lost Lagoon. Launching from 1st February until April 7th 2019, the ticketed event will open in a secret subterranean central London Landsec- owned location and offer the chance to leave the dark, dank English winter and set sail […]

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Innovative non-profit Tap London launches contactless giving initiative in partnership with the Mayor of London

Innovative non-profit Tap London launches contactless giving initiative in partnership with the Mayor of London  On November 28 non-profit organisation TAP London launched a new charity fundraising drive in partnership with Greater London Authority. Donation points emerged across Central London, including Seven Dials, in the heart of the West End. Tap London is a volunteer-led organisation, […]

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eight&four scoops Cult LDN client services head

Creative and media agency eight&four announces the appointment of Natalie Todd as content director. Todd joins from Cult LDN, where she led accounts in London and New York, including Amazon Fashion, Universal, Barbour, The Restaurant Group and COTY. The hire comes as part of the agency’s ongoing investment into analysts, storytellers and connectors. The announcement […]

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Bailey’s Treat Bar returns to Covent Garden

Returning for 2018, Bailey’s Treat Stop arrives in London’s Covent Garden on December 7th to delight those in need of a spot of unadulterated Bailey’s Indulgence. The Alpine-themed bar hosts snug areas to sit back and enjoy your personalised Bailey’s drink made with Bailey’s Original Irish Crème, the Chocolat DeLuxe or the Bailey’s vegan option, […]

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Seedlip general store and bar pops up in Mayfair

Seedlip, the world’s first distilled non-alcoholic spirit, has launched a pop-up shop and bar. Situated in a two-tiered space in London’s Mayfair, Seedlip’s General Store & Bar allows guests to enjoy a cocktail while Christmas gift shopping. In addition there is a full programme of creative workshops inspired by nature and the art of cocktail making. Curated […]

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TRO launches Huawei’s first experience store

Huawei has opened the doors to its inaugural retail experience in Warsaw. Entitled the ‘Huawei Experience Store’, brand experience agency TRO is the creative brain behind the launch. The global experiential shop was appointed to design Huawei’s new generation of retail stores across Europe, following a competitive pitch process. Awarded the business off the back of […]

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Havas appoints Rosie Holden to run Cake

Rosie Holden, Karmarama’s former managing partner, will be joining Cake in early 2019 to spearhead its new leadership team alongside Executive Creative Director Shirin Majid, who joined earlier this year. It follows the recent departure of CEO, Adrian Pettett and MD, Jim Dowling. Holden will take over as Managing Director of the sports and entertainment […]

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Dare launches platform that transforms offices into handbell choirs

Dare presents: Slay Bells from Dare on Vimeo. Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. […]

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Shaftesbury toasts the opening of Ole & Steen at Central Cross

Shaftesbury has announced the opening of Ole & Steen, the Danish bakery, with the brand launching its 3,000 sq ft London flagship at 51 Charing Cross Road.  The prime corner unit is part of Central Cross, Shaftesbury’s £15m, 48,000 sq ft mixed-use development at the heart of London’s West End. Spread over two floors, the […]

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Playmobil fun buggies rolled out at intu shopping centres

Retailers at five intu shopping centres will benefit from increased shopper engagement and footfall on the back of a partnership between the owner of the shopping destinations and toy brand Playmobil. Playmobil fun buggies have been rolled out at intu Trafford Centre, intu Lakeside, intu Metrocentre, intu Merry Hill and intu Braehead as part of […]

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intu Watford launches new leisure offer in time for Christmas

Cineworld and Hollywood Bowl are opening at intu Watford’s £180 million extension this week as part of work by owner intu to transform the high street shopping centre into a day and night out destination. intu has signed up the leading leisure operators and a number of new catering brands in order to attract shoppers […]

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Easyjet creates Christmas Lights Show on a plane

World’s Biggest Christmas Lights Show – ON A PLANE takes place at London Luton Airport (60″) from St Marks Studios on Vimeo. Hundreds of people at London Luton Airport were treated to a festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to […]

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Twelve brands open at Icon Outlet

Icon Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners, has announced the latest brands to join the line up in time for Christmas.  Since launching in October, twelve new brands have opened including Asics, Build-A-Bear Workshop, Radley London, Remus Uomo, Moss Bros., Lead + […]

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DeVries Global wins Coty skincare brand Philosophy

Luxury skincare brand Philosophy has appointed DeVries Global to handle its UK press office and forthcoming brand campaigns. DeVries has been tasked with heightening brand awareness in the UK and bolstering Philosophy’s social media presence, with the agency also planning a directional shift to introduce the brand to a younger demographic. Philosophy, founded by Cristina […]

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Clarity appointed to handle all Whitbread Restaurant brands

Whitbread, the UK’s largest hotel, restaurant and coffee shop operator, has appointed Milton Keynes based integrated marketing agency Clarity as its lead creative agency without going to pitch. Clarity, previously responsible for Whitbread brands TableTable and Whitbread Inns, will be adding Beefeater, Brewers Fayre, and Thyme to its portfolio. The agency has been tasked with […]

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Coca-Cola Christmas Truck makes first-ever stop on the Arctic Circle

The Coca-Cola Christmas Truck has visited over 300 places around the globe before finally arriving in Finland. In Finland the truck made a historical first-time ever stop on the Arctic Circle in the city of Rovaniemi, also known as the official home town of Santa Claus.  Santa Claus together with the Mayor of Rovaniemi welcomed […]

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Coca-Cola counts down to Christmas through out of home advertising

Kinetic is teaming up with Coca-Cola and MediaCom to paint Ireland red this Christmas season. The team is working closely with creative agency Hogarth and Digital Out of Home production specialist, DOOH.com, to spread the Christmas spirit through Coca Cola’s  creative and innovative Out of Home campaign, which will be officially launched on 15th December at the […]

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Tiffany & Co. plants fragranced Christmas Tree in St Pancras

Tiffany & Co. has taken over London’s St Pancras with a 43 ft Christmas tree complete with mechanic robot made of Tiffany’s iconic duck egg blue boxes. The installation, decked with over 1,800 decorations, pumps out Tiffany’s signature scent and towers over the pop-up retail unit below. The retail pop-up, staffed by brand warriors from […]

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The Moxie launches creative collective

The Moxie – a new creative collective from the Music, Art, Fashion and Film industries launched on December 6th opening the doors of Notting Hill’s famous Rainbow House to over 350 guests made out of emerging and established creatives, VIPs, HNWs and selected media. With three unique floors of creative mayhem, the evening kicked off with an Italian prosecco […]

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UP launches in the UK with Burke on board

Up There, Everywhere, the world’s first global cloud-based agency, has announced its launch into the UK market, with a newly opened creative space in White City, London, and Cordell Burke joining as creative managing partner. Founded in 2011 by Eric Dowell (chief creative officer) and Julian Stubbs (CEO), Up is a fully integrated agency, with […]

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Freeman acquires event marketing agency mdg

As part of an overarching strategy to serve its clients more holistically and streamline the customer journey, Freeman has acquired mdg, a full-service event marketing and public relations agency. The acquisition enhances the Freeman spectrum of services from pre-event marketing and on-site user experience to post-show communications based on data-informed insights. “The events business is […]

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Greggs launch free gift wrapping service and Christmas gift range

  Greggs has launched a free gift wrapping service to relieve some of the stress from weary shoppers and to ensure the festive period is a joyful one. The exclusive gift wrapping service launches in five Greggs shops nationwide from 11th – 13th December (4pm – 8pm). Greggs’ elves will be on hand to wrap […]

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Bauer Media appoints Simon Kilby to chief revenue officer for radio

Bauer Media has appointed Simon Kilby as chief revenue officer for radio.  This new role will see Simon create and implement the advertising strategy and lead a unified radio sales team that enables the delivery of commercial revenues across the Bauer radio portfolio. Simon’s expanded role comes at a time of high demand from commercial […]

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intu and mental health foundation Blurt team up over Christmas

Shopping centre owner intu has partnered with mental health foundation Blurt to provide advice to customers and staff on managing their mental wellbeing over Christmas. Blurt’s guide for dealing with stress, loneliness and grief at Christmas will be handed out from customer service desks at intu’s 14 UK shopping centres and distributed to intu staff […]

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Stack launches first campaign with Office of the Public Guardian business

Office of the Public Guardian (OPG), an executive agency of the Ministry of Justice, has appointed Stack to launch its Lasting Powers of Attorney (LPA) campaign following a government pitch against a number of agencies. The campaign, which launches today, aims to help OPG increase LPA registrations among under-represented groups, by promoting the benefits and […]

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Liverpool One hosts innovative YouTube music Mural Campaign

Grosvenor Europe has unveiled a towering mural of British singer and songwriter, George Ezra at leading retail destination, Liverpool One.  The artwork was produced by the UK’s leading hand-painted advertising company, Global Street Art Agency, as the first part of a nationwide YouTube music mural campaign. The Liverpool One hand-painted mural, stood at eight storeys […]

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Brand brewery announces Diversity and Inclusion in Grocery conference win

Brand experience agency, brand brewery, has announced it will be sole agency lead for the management and implementation of Diversity and Inclusion in Grocery, a first of its kind conference putting Diversity and Inclusion at the top of the business agenda. In an industry first, the one day conference will see Tesco, Accenture, Coca Cola European Partners, Proctor […]

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Iceland launch world’s first instore ice rink

  Iceland's Shopping on Ice from St Marks Studios on Vimeo. To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the […]

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PrettyGreen and Mischief PR bring Lego’s Imaginarium to Southbank

On the 8th and 9th of December, Lego Group will let families step into a world of Christmas wonder at the Lego Imaginarium – a unique space where the brick brings imagination to life. Marking an end to celebrations for the 60th anniversary year of the Lego brick, the Lego Imaginarium is located at Observation Point on London’s […]

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Oliver strengthens creative team with three senior hires

In-house specialist Oliver UK is strengthening its creative team with three senior hires: Keith Gray joins as senior art director, David Brown as senior copywriter, and Nigel Webb as head of copy. All three will work across key accounts and will report to Oliver’s creative director, Kevin Bratley. Gray and Brown join as a creative […]

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Boss signs up for £180 million intu Watford extension

Boss, the upper premium apparel and accessories brand from the Hugo Boss Group, will open at intu Watford before Christmas following the opening of the centre’s 400,000 sq ft retail and leisure extension. Owner intu has signed up the aspirational retailer for a 3,550 sq ft shop within the £180m extension which is increasing Watford’s […]

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Liverpool One lights up Chavasse Park

  Thousands of visitors watched the illumination of a specially-commissioned light spectacular in Liverpool One’s Chavasse Park as the finale of a city centre-wide celebration on November 16 to officially begin Christmas in Liverpool. Developed by local artist, Mark Robinson, whose previous works have been displayed at Glastonbury Festival, the Polaris: Dare to Dream light installation […]

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The Brave Few spreads Christmas joy with mini activation

The Brave Few, a marketing agency that specialises in experiential, shopper and digital, spread festive cheer across the West London offices of UK brand marketing teams on the 6thof December. The Brave Few’s brave elf hand-delivered branded Christmas socks to companies including Sony, Foxtons, Sipsmith, Pokémon and Starbucks, bringing season’s greetings, candy canes and a […]

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Appear Here opens unique concept store in the heart of Seven Dials

This December, Appear Here are launching Give & Receive, a curated emporium of independent brands. Appear Here have teamed up with store curator Marina Guergova (of The Basics Store and Marina London) to open Give & Receive, for two weeks from Saturday 8 December, in London’s  Seven Dials, located in the heart of the West End. The […]

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Arena launches free ice skating for NHS staff in the run up to Christmas

Arena has just announced the launch of free skating for NHS staff from 10 to 12 December across its managed ice rinks in London, Cambridge and Liverpool. The exclusive three-day event allows NHS staff to enjoy a free skating session worth up to £14.50, providing the perfect opportunity to get together with co-workers or loved […]

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Sainsbury’s launch immersive festive pop-up

Sainsbury’s Christmas Cracker – a one off event opening its doors on New Oxford Street from Friday 7th to Saturday 8th December – aims to become a festive aficionado, teaching guests the tricks of the trade from some of the best in the business to enable them to dazzle family and friends this festive season. […]

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Crown and Communique merge to create new agency

Event agencies Crown and Communique have announced that they are merging to create one of the largest independent creative event agencies in the UK, with a portfolio of high profile clients and events, spanning consumer and corporate events and experiences. Effective immediately, the new company is called Strata Creative Communications Ltd, and employs 60 people from […]

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4D announces rebrand

Exhibition design agency, 4D has announced the rebrand of its logo, design and website to better share a new offering. 4D’s new look and feel will reinforce its position as a leader in the design and delivery of exhibition spaces, events and live experiences. 4D will continue to serve a range of clients around the world, […]

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Gumtree joins forces with The British Heart Foundation to promote the charity’s pre-loved furniture and homeware

For the first time, Gumtree will list charity store items to help raise funds for lifesaving heart research The British Heart Foundation (BHF) and Gumtree, have  partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores. The partnership marks the first time that Gumtree, which has over 16 million […]

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Hip-hop artist and Wren Kitchens employee raps about kitchens in Tribal Worldwide London collaboration

  Wren Rap Video from Tribal Worldwide, London on Vimeo. Tribal Worldwide London, Wren Kitchens’ agency of record has created an engaging branded content campaign with a rap written and performed by a Wren Kitchens’ employee ‘Civil’ that highlights the ‘The Wren Difference’ about how they are different from their competitors. The rap video, which was […]

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Zippo welcomes trademark of its signature click

Zippo has announced it has trademarked the sound of its windproof lighter, marking an achievement for the iconic brand. Celebrating over 85 years of history, the Zippo Click will now be in good company, officially recognised as one of the most recognisable sounds in the world. Granted first in the United States, with other markets set […]

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Grosvenor celebrates a decade of success in the city of Liverpool

Grosvenor Europe , one of four operating companies of the privately-owned international property group, Grosvenor Group, and developer, co-owner and asset manager of Liverpool One, has marked the award-winning destination’s tenth anniversary with the publication of analysis of Liverpool One’s socio-economic impact. The Grosvenor Group has a portfolio of property in over 60 cities around […]

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Watches of Switzerland unveils refurbished St David’s Store

The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has today announced that Watches of Switzerland, a British retailer of Swiss and British watches, officially unveiled their newly refurbished store at St David’s. Opening in time for Christmas, the new fit-out features the addition of […]

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Leadership promotions build on strong year of growth at Tribal Worldwide

Tribal Worldwide London has made a number of promotions into the leadership team following strong growth and the successful launch of the agency’s new Total Experience practice model. Alex Ringhofer is promoted to associate managing partner, Baydr Yadallee becomes head of account management, and Gordon Fisher is the new head of operations. Ringhofer has led […]

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National AIDS Trust and St Luke’s Communications #RockTheRibbon with DOOH

  The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit using the latest digital out-of-home (DOOH) technology. Created by St Luke’s Communications, Rock the Ribbon will harness Ocean’s fibre powered infrastructure to transform people […]

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Mission: Impossible – Fallout Long Jump comes to London

To mark the release of Mission: Impossible – Fallout on DVD and Blue-ray, a brand new experience, the Long Jump  opened to the public  on Friday November 30th from 9am to 5pm. Britain’s long jumping champion Greg Rutherford launched the experience at Lindley Hall in Central London. Rutherford attempted to jump 18 feet, which is […]

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MCI expands its service offering in Italy

MCI Group, the global leader in full congress management (PCO), meetings, events and association management and consulting (AM&C) is proud to announce the expansion of its service offering in Italy. The group has an active presence in the country through Ovation Global DMC, with an office in Rome, and will focus on offering national and […]

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Ebiquity Plc appoints Emma Winterson Hayward as chief people officer

Ebiquity has announced the appointment of Emma Winterson Hayward as chief people officer. In her new role, Emma will be responsible for developing and executing Ebiquity’s human resources strategy in support of the company’s overall business plan and strategic direction. She will specifically work in the areas of talent management, diversity, organisational development and change […]

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Media agency UM launches experiential activation for Sorel at Elle Weekender

Footwear brand Sorel is working with media agency UM to build awareness of its latest ranges at this year’s Elle Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of […]

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Shaftesbury secures UK debut of global cyber café

Shaftesbury has announced international cyber café brand, Wanyoo Café, is to make its European debut at 77-79 Charing Cross Road in London’s West End, part of Shaftesbury’s Central Cross development.  Covering 5,330 sq ft across two floors and open from 10am until 10pm every day, the new Wanyoo Café will offer gamers in the capital […]

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Tribal Worldwide London takes over central London with Volkswagen Commercial Vehicles UK

2018 marks the 30th anniversary of the iconic Volkswagen California campervan. To commemorate the milestone, Tribal Worldwide London and Volkswagen Commercial Vehicles UK has teamed up with artist Hixxy and Global Street Art (GSA), to create a mural in central London that celebrates the California’s rich heritage and spirit. Through Volkswagen’s Commercial Vehicles social channels, […]

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Goose Island Beer Company announces first European Brewpub opening

  Goose Island Beer Company has announced its first ever European Brewpub is open. Located in the heart of Shoreditch, fans of the original Chicago craft beer brand can enjoy an offering of great food live music and delicious beer. The opening will be celebrated with a launch party. Artist Jess Wilson has created 10 bespoke goose heads […]

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Harvey Nichols, Smart Works and TBWA\London present shoppable Christmas carolers

TBWA\London has created a Christmas campaign with a difference for Harvey Nichols: bringing Instagram to real life with the world’s first shoppable Christmas carolers, where the singers are all wearing fabulous Harvey Nichols party outfits that are fully shoppable via Instagram.    Because Christmas is all about giving, and Christmas caroling is all about raising […]

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Boys+Girls, Three, and Samsung bring loved ones together this Christmas

Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant  by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight. Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect […]

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Social Vend creates interactive Mulberry installation

For Mulberry’s 2018 Christmas campaign #MulberryLights, Social Vend were enlisted to produce an interactive consumer experience, designed to reward participation, amplify social engagement and capture data. First the Social Vend machine is loaded with Mulberry gifts, including £1,000 gift vouchers, purses and scarves. Visitors to Mulberry stores can have a shot at winning some of […]

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Google Pixel 3 creates Curiosity Rooms

  Google Pixel 3 has created a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to encourage Londoners to unlock their curiosity and make their everyday more extraordinary with five weeks of workshops, talks, podcasts, food, music and more. From Thursday 15th November to Sunday 16th December, Google will take up residence […]

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Costa Coffee and Barclaycard launch contactless reusable Clever Cup

Available in Costa Coffee stores this November, the Clever Cup harnesses contactless payment technology to turn customers’ reusable coffee cups into a fast and convenient way to pay. Powered by bPay by Barclaycard technology, Clever Cup users can track their spending, top up their balance, and take control to block or cancel the contactless payment […]

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GPJ open doors and minds for Christmas

Opening Doors, Opening Minds from GPJ EMEA on Vimeo. This Christmas, Brand Experience agency George P. Johnson (GPJ) have partnered with Mental Fight Club’s – Dragon Café to raise the importance of mental health awareness. GPJ is launching the ‘Opening Doors, Opening Minds’ community campaign which invites businesses across Bankside to show their support for […]

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McCann iO shakes up world of consulting

McCann Central’s management consultancy arm under new managing director, Jacob Dutton, aims to transform the way traditional management consultancy services are provided for brands. Rejecting established consultancy practices, McCann iO is offering an end-to-end transformation solution that helps clients solve the business problems they are facing, whether this is maintaining revenue streams, unlocking growth, re-engaging with […]

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smp boosts dedicated Amazon team with new specialist appointments

smp has announced two new specialist appointments to its Amazon team, to support the agency’s ongoing international growth. Bella Bui has been appointed Media Buyer, with Febby Mpundu appointed Content Specialist. Following a series of new business successes in the tech sector, the new appointments will bolster smp’s dedicated Amazon team established earlier in the […]

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Meadowhall launches unicorn pop-up store for Christmas

Meadowhall has launched an immersive unicorn themed pop-up store for shoppers to experience this Christmas. Located on lower Park Lane, the 861 sq ft store has opened for the Christmas shopping season and will offer a wide range of unicorn-themed gifting products including bags, mugs, toys and stationery. The brand joins as the centre reports […]

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Paco Rabanne fragrances create Christmas market experience

Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. The PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering shoppers the chance to immerse themselves in […]

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Arena kicks off festive season with Tower of London ice rink launch

The skating season officially returned to the Tower of London on Thursday, 22 November, with a dedicated launch night by international event business Arena. Guests were treated to an exclusive performance by the West End Musical Choir, who sang a variety of West End and Christmas hits, getting the rink’s budding skaters and spectators into the […]

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Harlequins appoint Red Hot Penny for retail guidance

Harlequins, the Gallagher premiership rugby union team, has appointed digital search and retail specialist agency, Red Hot Penny to support the club’s ecommerce technology and its retail marketing strategies. Red Hot Penny is tasked with ensuring Quins achieves its retail targets, focusing on key activity such as the release of the 2018 charity shirt, which incorporates ground-breaking […]

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Sea Life’s new global interactive aquarium experience to be run by Sense

The world’s largest aquarium brand, Sea Life, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide. Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic […]

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The Economist encourages Londoners to rethink the war on plastic

The Economist has unveiled a new experiential marketing programme encouraging Londoners to challenge their assumptions about plastic pollution and its effect on ocean health. Entitled “Don’t bin plastics, yet” the activation, brought to life by global brand experience agency Sense, comprises an art installation of a fish made from recycled plastic dredged from the river Thames. […]

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Matt Lomasney appointed M.D. at Provision Events

Sporting fan experience and sponsorship activation expert Provision Events (PVE) has appointed Matt Lomasney as its new managing director. Lomasney, who moved to PVE as head of production in March after 5 years at Because Experiential Marketing, takes up his new position with immediate effect, working out of the brand new PVE office based in […]

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Huda Beauty appoints DeVries Global

Huda Beauty, the cult beauty brand of makeup artist and Instagram entrepreneur Huda Kattan, has signed DeVries Global to manage its UK and Ireland press office for the brand’s cosmetics and fragrance ventures following two separate competitive pitches. Co-founded by Kattan in 2013 alongside her sisters Mona and Alya, the Dubai-based business is valued in […]

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Fold7 appoints Michelle Hickey as head of production

Creative advertising agency Fold7 has announced the appointment of Michelle Hickey as Head of Production. Michelle will lead Fold7’s film, video and content production department, reporting into Ryan Newey, founder and chief creative officer. With this new appointment, Fold7 aims to continue driving the evolution of the production department. Michelle will be accountable for supporting and mentoring the team […]

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Santander opens invisible cinema to fight fraud

  Santander have given the words   ‘invisible cinema’ a new meaning with the unveiling of an innovative cinema screen, projecting films that are completely invisible to the naked eye and can only be seen through a special pair of glasses. Santander wanted to find a way to educate and underline to young adults the importance […]

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Seat supports Music 4 Mental Health gig

Seat UK put mental health awareness in the driving seat by supporting the charity gig, Music 4 Mental Health. At the event, held on Monday 19th November, the car brand lent its vehicles to the cause by chauffeuring acts including James Arthur and Ella Eyre in a fleet of Ateca and Leon models. As Official Car […]

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RPM and Sky Q open immersive world in London

Netflix has now launched on Sky Q, bringing Sky Box Sets and Netflix together for the first time, all under one roof. To celebrate, the broadcaster curated an immersive experience with creative agency RPM, inviting audiences to be part of the action in their favourite Sky and Netflix shows.  For 3 days from the 16th […]

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Peter Rabbit Christmas grotto comes to intu Trafford Centre

Shopping centre owner intu has created a Peter Rabbit Christmas grotto at intu Trafford Centre, through a collaboration with Penguin Ventures, part of Penguin Random House. The immersive grotto experience brings Beatrix Potter’s  famous creation to life for thousands of children set to visit the popular shopping destination over the festive period, as he leads […]

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Acrobats sample Nutri-Grain to London commuters

Unsuspecting commuters were given a  show on the  morning of Tuesday 20th November as an  acrobatic duo showed off their gymnastic flair and flexibility in several commuter hotspots in Central London and on the Underground. The team of elite gymnasts showed off their skills in a variety of athletic and daring moves. They were spotted tumbling […]

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Christmas illuminated at Seven Dials

Shaftesbury celebrated the success of the Seven Dials’ Christmas event with a festive light switching on event on November 16. Brand-new light installations, live music, festive food and promotions across 8o retailers, bars, cafes and restaurants, allowed visitors to explore the seven interconnecting streets of Seven Dials and celebrate the switch on moment around the […]

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Kerb and Shaftesbury collaborate to create Seven Dials Market

Kerb and Shaftesbury have announced the opening of a unique food hall concept in the 19th century Thomas Neal’s Warehouse, a former banana storage building in the heart of Seven Dials. Opening in summer 2019, Seven Dials Market will be serving breakfast through to dinner for Seven Dials’ 32 million annual visitors.  Spread across two […]

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New ad platform Bagboard partners with 2,000 retailers to change OOH landscape

New eco-friendly advertising platform, Bagboard, has signed up more than 2,000 London-based retailers ahead of its official launch next year. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]

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GMR hires former Nike executive Mat Johnson

GMR Marketing has strengthened its global experiential presence and knowledge with the hire of former senior director of global brand events at Nike, Mat Johnson. Joining GMR as an experiential strategist, Johnson will continue to use his global background in brands, technologies, culture and events to partner with multiple GMR teams and clients to develop strategic […]

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Provision Events commissioned for Dubai Activations

Provision Events (PVE) is packing its bags for the Emirates after winning two commissions for the European Tour to provide a fan experience at DP World Tour Championship and to construct a floating green in the Arabian Gulf for the latest Hero Challenge. Nick Clemens, co-founder of PVE is delighted with the commissions. He said, […]

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LabTech unveils vision for Hawley Wharf Camden

LabTech, the property investment and technology company that owns Camden Markets, has unveiled its vision for Hawley Wharf Camden, its latest mixed-scheme venture that is scheduled to open by summer 2019.  The announcement coincides with the appointment of Colliers International to lead the retail, food and drink, and leisure leasing for the development. At 580,000 […]

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