News

Tickle the Ivories Festival marks nine years at Liverpool One

On 4 July, Liverpool One teamed up with Wirral School of Music to launch the ninth Tickle the Ivories Festival, one of the largest piano festivals in the North West, whilst also marking the school’s 40th anniversary year.  Students at the school Leo (age 12) and Alan Davis (age 89) along with May Swaney and […]

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Lumas Gallery curates new UK flagship store

Shaftesbury has today announced that Lumas Gallery will bring its sought-after exhibition and store concept to 21-23 Earlham Street in Seven Dials in September 2019, which will serve as the company’s UK flagship site. Founded in Berlin in 2004, Lumas focuses on the ‘liberation of art’ with a considered portfolio of museum-quality, limited-edition fine art […]

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St Martin’s Courtyard rolls out the Lawn this summer

Longmartin Properties Ltd, a joint venture between Shaftesbury and The Mercers’ Company, kick started their summer pop-up, The Lawn,last weekend. Home to a host of feel-good experiences throughout the summer, the inner-city pop-up garden is available at St Martin’s Courtyard and Mercer Walk until the end of August. A range of bespoke events and workshops […]

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The Pimm’s Garden comes to London’s Flat Iron Square for Wimbledon

Drinks brand Pimm’s is taking over London’s Flat Iron Square with the Pimm’s garden summertime experience. Set in an English garden, it launched on Monday 1st July and is open throughout the summer until 31stAugust. As well as big screens, a range of garden games will also be available for visitors to compete in with their […]

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Havas announces Charlie Piggott as new business director for sport, culture and entertainment agency Cake

Havas has hired Charlie Piggott as New Business Director responsible for sport, culture and entertainment agency Cake. She joins the Cake team led by managing director, Rosie Holden. Piggott will be responsible for the growth of Cake’s clients, including EE, Carling, Paypal, the NBA and Gallagher, and helping to elevate the Cake brand in the […]

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The MJR Group announces strategic growth

The MJR Group has bolstered its expanding international portfolio with the acquisition of Imagine This theatrical production company, along with promoting the Marvel’s Avengers S.T.A.T.I.O.N,  as part of its ambitious strategic diversification; July 3rd, 2019. The MJR Group completed the acquisition of Imagine This in June 2019, having already bought a stake in the company earlier […]

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intu shopping centres first in the UK to be child-friendly wifi certified

intu has become the UK’s first shopping centre owner to be certified as having child-friendly wifi at its national portfolio of popular shopping destinations. The certification means that the free wifi provided at intu’s 14 centres across the UK, which are some of the largest and most popular in the country, has been proven to […]

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Ice brings Huda Beauty to Harvey Nichols

Ice made the launch of the exclusive Huda Beauty range at Harvey Nichols Beauty Bazaar in Liverpool One a thing of beauty. The task was to create an impactful launch activation that would drive customers into store to the new Huda Beauty counter. Ice’s answer was to give both the store and customers a vibrant […]

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Space campaign shows how the Wimbledon story continues

 The All England Lawn Tennis Club (AELTC) has launched a new Wimbledon Arrivals out of home (OOH) campaign, developed by creative agency Space that demonstrates how the world-famous tournament respects its past whilst embracing its future. “The Story Continues” campaign runs throughout The Championships and links historic moments in the tournament with era defining events, […]

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RPM serves up new OOH campaign for Ellesse

Ellesse has unveiled its new OOH (out of home) campaign: On Point, created by RPM. The campaign is designed to showcase tennis in a more disruptive, modern style, to put Ellesse on the radar of a more urban lifestyle audience alongside its Wimbledon fan-base. The creative, which will run across a number of digital and […]

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Deliveroo announces Royal Meal letterbox delivery service

Deliveroo is revolutionising those times that the nation doesn’t want to answer the door, with the first ever food delivery service that fits through a letterbox. Last year, Deliveroo broke boundaries by delivering food 450ft up in the air and is now innovating the delivery industry once again. Hungry customers don’t even need to be […]

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Hat trick of local brands welcomed to intu Derby following national retail competition

Three new brands are hatching at popular Midlands shopping destination intu Derby, following a national retail competition. ‘Hatch’ is an initiative launched by Revo, the professional body and membership organisation serving the retail property and placemaking industry.  Revo offers entrepreneurs the opportunity to set up their own shops in popular retail destinations, with rent, service charges and business rates covered […]

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Paddy Power entertains Ascot racegoers with DOOH drive

Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. One-liners were updated throughout the […]

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George P. Johnson refocuses agency to deliver against growth

Bankside-based agency George P. Johnson (GPJ) has taken the forward-looking step to bring together its brand experience specialists from Project Management, Digital, Technical Production and Live Event Production into one integrated team. Fran Elliott has joined to lead the charge – as the agency’s first Head of Integrated Production. Previously UK Leadership Board Director at […]

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Makeup brand Morphe set to open at intu Victoria Centre

intu is welcoming makeup giant Morphe to its centres for the first time as part of its rapid expansion across the UK. The international brand is preparing to open at intu Victoria Centre, which will be Morphe’s third store outside of London. intu Victoria Centre is home to almost 1 million sq ft of retail […]

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Impact attracts key hires in continued EMEA growth

Impact, announces the appointment of nine new team members for its Customer Success Management, Business Development, Partnerships, Enterprise Sales and HR department as it further develops within the EMEA market. Impact is a leading natively-integrated suite of products for fraud detection, marketing attribution and analytics, and creating and optimising partnerships. Smita Pillai joins as Senior Customer […]

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Sea Life and HeyHuman unveil global series of immersive installations

  Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the Sea Life Trust’s (Sea Life’s partner charity)world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]

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House of Experience and WaterAid team up with The Wimbledon Foundation

House of Experience has teamed up with WaterAid and The Wimbledon Foundation to raise awareness for the lives lost due to dirty water. On June 18ththe 2,631-tennis ball fountain structure was in Greenwich Park. Each ball represented a life that could have been saved each day if everyone everywhere had clean water and decent toilets. […]

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Jaguar serves Wimbledon to the nation

From July 1st, Jaguar will start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis championships. As the Official Car Partner of Wimbledon, Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with […]

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Sea Life launches global roll out of interactive aquarium experience

The world’s largest aquarium brand, Sea Life, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support Sea […]

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Nature takes over Covent Garden in Burt’s Bees’ installation

Nature takes over Covent Garden as beauty brand Burt’s Bees launches an immersive installation promoting its sustainably made, 100% natural origin Tinted Lip Balm range. The installation has been created and is managed by Omnicom Media Group UK’s DRUM, in partnership with Graffiti Life and The Dirty Fingers Club. It is located in London’s Covent […]

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Touchstone signs exclusive global partnership agreement with MindTrace

Research consultancy Touchstone and sister agency, Shoppercentric, have announced an exclusive global partnership with cloud-based neuroscience provider MindTrace. In a significant step forward for market research, MindTrace harnesses existing technology to accurately identify, for any marketing asset shown (e.g. marcomms, packs, products, concepts, website), what attracts consumers attention, how they feel about what they have […]

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The Body Shop appoints new agency roster to deliver future vision for brand rejuvenation

The Body Shop’s strategy to rejuvenate its brand, demonstrating its activist credentials and its commitment to business as a force for good will be defined and delivered by three new agencies: Mother, One Green Bean and forpeople. Work will focus on bringing The Body Shop’s purpose to life through an enhanced omnichannel experience. Customers around […]

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Oliver appoints Rachel O’Rourke as head of PR and brand communications

  O’Rourke moves from Wunderman Thompson, where she led the marketing and PR function for the UK business, rallying the agency’s external communications and helping clinch Campaign’s Agency of the Year in 2018. The role will see O’Rourke grow Oliver’s reputation across the UK, and also into Europe where the business continues its rapid expansion. […]

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Seven Dials celebrates 30 years of the Sundial Pillar with Festival 30

Seven Dials is set to mark the 30th anniversary of its iconic Sundial Pillar with a free one-day event, Festival 30, on Saturday 29 June.  The current Sundial was unveiled by Her Majesty Queen Beatrix of the Netherlands in 1989, replicating the original structure which was designed and constructed by an English stonemason in the 1690s. […]

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Marvel’s Avengers S.T.A.T.I.O.N. exhibition lands at St David’s

The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced that global entertainment promoters, The MJR Group, launched the second interactive Marvel’s Avengers S.T.A.T.I.O.N. exhibit at St David’s on Friday 21 June. Following the  success of their initial UK site in London, the brand […]

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Showpad secures $70 million in series D funding

Showpad, the sales enablement solution, has secured $70 million in Series D funding, a combination of debt and equity, led by Dawn Capital and Insight Partners with participation from existing investor Hummingbird Ventures and new investor Korelya Capital. Silicon Valley Bank provided the debt financing for the deal. Showpad has over 1,000 customers worldwide spanning a breadth […]

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Muddy Puddles and Kozi Kids join forces

Muddy Puddles, children’s outerwear brand, has announced that they have completed a deal to join forces with UK (Scandinavian inspired) outdoor children’s clothing company, Kozi Kidz. Muddy Puddles will unveil their offering next month at the Outdoor Trade Show, taking place in Manchester between the 9 – 11 July 2019. Natasha Ascott, chief mudder at […]

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Spafax help British Airways celebrate its centenary with BrewDog partnership

Global entertainment and media agency Spafax has brought together Scottish craft brewery, BrewDog, and British Airways to deliver a unique customer experience that celebrates the airline’s Centenary. During its milestone year, British Airways wanted to release a series of ‘centenary edition’ products and partnered with Spafax to help them develop partnerships that would harmonise with […]

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Brands invited to join festival and beauty showcase

Experiential marketing agency N2O is once again inviting brands to get involved in its innovative festival pop-up, All Out Beauty. The multi-brand fashion and beauty experience lets brands capitalise on the marketing opportunities of the festival season. Following success in 2018, when All Out Beauty debuted as the first multi-brand beauty activation at UK festivals, […]

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Liqui Moly becomes name sponsor of Handball Bundesliga in Germany

From July 2019, top handball in Germany will be played under the auspices of  Liqui Moly. The lubricant specialist has acquired the naming rights to the men’s highest division, which will then be called the Liqui Moly Handball Bundesliga. The contract is valid for three seasons with an option for two more. The Bundesliga and […]

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Curtain raised for Arcade Food Theatre at Centre Point

Unique all-day food and drink concept, Arcade Food Theatre, is to launch its debut site at London’s  Centre Point development this July.  The 12,500 sq ft unit has been secured by leading specialist UK property agency, Shelley Sandzer. Arcade Food Theatre will merge a diverse collection of innovative restaurant brands from across London, all under […]

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Women’s Aid and Engine secure Grand Prix in Ocean’s 10th anniversary celebration of the ultimate digital out-of-home campaigns

Marking 10 years of  creativity in digital out-of-home, Ocean Outdoor has named the Grand Prix winner of its annual creative competition. Chosen from 23 past winners over the past decade, each illustrating just how far digital out-of-home creativity has come since Ocean first launched its awards programme in 2009, the Grand Prix was announced at […]

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Deliveroo marks clean air day with air quality mask giveaway

Deliveroo has announced it is providing free air quality masks for their riders and the public across key cities, as air pollution concerns are on the rise.  Half of all Deliveroo’s 25,000 UK self-employed riders use bicycles to make deliveries and the company is determined to play its part in tackling the challenges of pollution and […]

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Aero Bliss launches with interactive OOH installation at Westfield London

Aero Bliss shared the indulgent pleasure of chocolate in an experiential out-of-home campaign, which dispensed  velvety, whipped bubbles. Westfield London played host to Aero Bliss indulgent moments campaign on June 15 and 16th.   Shoppers were encouraged to interact with the activity,  allowing them to sample the latest Aero product. Video captured during the weekend activation […]

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WWF joins Undercurrent in immersive nature phone booth campaign

The iconic red telephone box is being ‘reclaimed’ by nature and going on tour. WWF is asking members of the public to make a personal call for the planet and generate conversation around how climate change and environmental concerns are impacting their lives, and the world they want to live in. Featuring an immersive experience filled […]

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TRO and Volvo chosen for a BE Connected Award

The widespread challenges facing the car industry at the moment mean that the core brands need to be on the charm offensive in a way that is full of intent, insight, knowledge and quality. Those qualities are what FMBE witnessed at the inaugural RunFestRun, at Wiltshire’s Bowood House, observing the TRO team in action for […]

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Nike & Unit9 help fans create inspiring personalised football posters for Women’s World Cup

Unit9 is helping Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that let’s fans create personalised posters of themselves as footballing legends. The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores. The activation is also being supported […]

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Stress Matters to launch second event industry wide survey

Stress Matters, the event industry well-being accreditation scheme is launching its biennial research on 10thJune 2019 and is requesting responses from across the industry, the survey can be found here.  The previous research, conducted in 2017 found that: Event industry professionals believe that 71% of their colleagues are suffering from stress. 91% of respondents work […]

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Brands2Life brings LinkedIn experiential pop-up pub on the road

LinkedIn rolled  out  its pop-up pub, The Linked Inn, in in Manchester and Bristol following a successful run in London earlier this year. The pub was designed to demonstrate the volume and breadth of jobs available on LinkedIn, as well as how socialising with a professional community is beneficial to achieving the job you want. Guests could take advantage of ‘Daily […]

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Meet & Potato launch immersive brand experience for Mercedes-Benz Vans

Liverpool based, live events and communications agency, Meet & Potato launch a unique brand experience roadshow for Mercedes-Benz Vans after winning a competitive pitch. Leveraging the power of industry-leading immersive technology to communicate the brand story, the tour begins at the Royal Highlands Show (June 20th-23rd) before visiting The Great Yorkshire Show (July 9th– 11th), Car-Fest North […]

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B&Q unveils huge ‘Bee Pit Stop’ at King’s Cross and calls on the nation to plant a million more bee-friendly spaces

A giant ‘Bee Pit Stop’ adorned with thousands of pollinating flowers was constructed in Kings Cross, London to raise awareness of the steep decline in the UK’s bee-friendly habitats. It comes as rapid urban development, alongside other factors such as climate change, means bees have to travel further and further between areas that are suitable for them […]

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Strongbow kicks off largest ever nationwide festival activation

  Strongbow has announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. The cider brand is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as the […]

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William Grant & Sons launches campaign to promote new fruit-flavoured gin Verano

Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]

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Experience12 expands account management team with three new hires

Pop-culture marketing agency Experience12 has announced the appointment of three new hires to bolster the account management team. The new hires come at a time of ongoing team expansion for the agency and will be reporting into experiential account director, George Bateman. The hires include account manager Hannah Daulton who, having previously worked at Xpression Event […]

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LIFE sample rebrewed Carlsberg Danish Pilsner at Waterloo Station

In early May, commuters at Waterloo were offered a chance to sample the new, rebrewed Carlsberg Danish Pilsner. In an interesting twist on traditional sampling, the beer was served by Carlsberg’s own employees, including several members of the management team, each interested to know what the public think about the new beer. The experiential activity comes […]

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Krispy Kreme rewards Galactic Believers on National Doughnut Day

On June 7, Krispy Kreme is offering a complimentary Original Glazed Doughnut for customers across the UK, to celebrate those who really do believe the world is shaped like a doughnut and to commemerate National Donut Day. Donut lovers  have to prove they are a believer.  To claim, doughnut aficionados will need to use the secret […]

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Kronenbourg creates world-first levitating Cantona ahead of his space odyssey

Eric Cantona has announced that he is going to space in order to prove that Kronenbourg is ‘le taste supreme’ in the entire universe. To commemorate the monumental news of Cantona’s space odyssey, Kronenbourg has unveiled the world’s first ‘anti-gravity’ monument, a levitating, lifelike statue of the legendary Eric Cantona, wearing a spacesuit, and floating in thin air […]

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McDonald’s announces Festival Tour with immersive McNuggets experience

McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s enlisted partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its Festival […]

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Ocean Outdoor and ballet star Fernando Montaño dance for the sea on World Oceans Day

Out-of-home media owner Ocean Outdoor continues its Ocean for Oceans mission on World Oceans Day (Saturday, June 8) when it presents exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño. Filmed in London by the underwater photographer Robin Conway, Dance for the Sea is a new work choreographed […]

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Clipper launches Shoreditch tea swap pop-up

The ethical tea brand is inviting consumers to make a fair trade for Fairtrade To celebrate 25 years of Fairtrade, tea pioneer, Clipper, will open a one day  pop-up at Boxpark, Shoreditch where consumers can swap their usual tea for a box of the brand’s Fairtrade tea. On 11 June consumers will be able to […]

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2heads announces global growth for 2018-2019

Experiential marketing agency, 2heads, has announced unprecedented financial growth, new client wins and overall expansion within the market, highlighting an increased brand appetite in experiential marketing campaigns. Craig Wildman, 2heads global managing director says: “We are delighted to announce that our year-on-year revenues have steadily grown by 88% over the past five years and our agency […]

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MCI UK increases its strategic growth with key hires across two UK offices

  MCI UK has announced that they are adding new talent to their teams as the agency continues to grow in both the event experience and association management and consulting businesses. Since launching MCI Experience in 2018 to offer clients a transformative approach to experience design, MCI have earned the opportunity to work with some key brands to create […]

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Amplify bolsters intelligence offering with new hires

Amplify is serving increased client demand for the agency’s insight and intelligence offering by hiring an academic as brand editor, a gaming specialist as project manager and by creating two new strategy director roles. Jade French re-joins after a three-year hiatus as brand editor to support Amplify’s strategy team while also overseeing the agency’s comms across all […]

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TRO and Volvo showcase XC40 at RunFestRun

Leading experiential Agency, TRO brought Volvo’s latest XC40 to life at the inaugural RunFestRun. The RunFestRun event was held at picturesque Bowood House, from May 31st to June 2nd. It was a celebration of all things running related alongisde music curated by Brand Events alongside the festival expertise of presenter celebrity Chris Evans.  Guest speakers […]

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Sure Men, Kinetic Worldwide and DOOH.com get dynamic for football fans

This season, Sure Men,  joined forces with Kinetic Worldwide and DOOH.com to create a dynamic and responsive DOOH campaign focusing on key fixtures for the brand’s football partner clubs; Chelsea, Manchester City and Everton. Powered by DOOH.com’s RUSH platform the creative campaign targeted football fans using club and player IP amplifying insightful match stats in the […]

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Promohire and Glow-worm embark on ‘Mystery Trip’ tour

  Promohire have embarked on an airstream campaign for heating and energy pioneers,Glow-worm. The brand wanted to bring back its legendary “Mystery Trip”, a tour aimed at the trade which offers 80 heating engineers the adventure of a lifetime. Glow-worm approached Promohire to help them deliver the 30-week tour, which is set to visit 80 […]

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Tastecard and Feng Sushi launch ‘Hands Off’ restaurant in London

The world’s largest diners’ club, tastecard, is to launch its first pop-up restaurant in London. The ‘Hands Off!’ restaurant will allow guest’s evening to be taken care of entirely with servers feeding and watering them. Inspired by the Bangkok tradition where it is popular for guests to be honoured, treated with the upmost respect and notably, served […]

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Chang Beer Partners with Taste of London 2019

Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called […]

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Lidl goes big on quality with new multichannel campaign

Lidl GB unveiled its new advertising campaign which features a fresh, bold take on the retailer’s well known ‘Big on quality, Lidl on price’ brand promise on June 2nd. The campaign sees the supermarket bring the concept of ‘Big on’ to the forefront, demonstrating that Lidl is ‘Big on’ quality, whilst always Lidl on price. Created […]

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23red and City to Sea use Ocean screens to offer water on tap in run up to National Refill Day

In the run up to National Refill Day (June 19), 23red and environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles. In a UK media first, the campaign turns three full motion screens […]

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Panasonic launches Natural Insight to streamline field marketing teams in the United Kingdom and Ireland

Natural Insight, a provider of an enterprise retail collaboration and in-store execution platform,  announced on June 3rd, that Panasonic U.K. has launched Natural Insight to streamline field marketing operations. Panasonic will leverage the capabilities of the Natural Insight platform to enable the company’s field teams to execute in-store strategies and guarantee superior and consistent experience for […]

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Nespresso selects Wave to deliver one of the largest in-store demonstration programs across the UK and Ireland

On the 3rdof June, Wave went live as Nespresso’s new experiential marketing partner to lead one of the largest in-store demonstration programs across the UK and Ireland, delivering an engaging and immersive Nespresso experience for consumer’s in-store. Nespresso’s B2C Sales Manager for UK&I, Steve Clack commented on the appointment of Wave, “We are extremely excited to form […]

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Imagination announces global innovation appointment

Global experience agency Imagination has announced the appointment of Stephen Van Elst to the role of global innovation director for its relationship with Ford Motor Company and creative director in Imagination’s Immersive Studio. Van Elst returns to Imagination after a 16-year absence, having originally launched his career in Imagination’s London studio in 2000, leading teams […]

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Bristol International Balloon Fiesta partners with Eat Natural for immersive foodie experience

Bristol International Balloon Fiesta has announced a partnership with UK fruit and nut bar brand Eat Natural, bringing the brand’s ‘Makery on the Move’ activation to the event from Thursday 8 to Sunday 11 August. The hands-on food experience will allow the Fiesta’s 500,000 visitors to dive into the brand’s production process and customise their own […]

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Reach and Heineken partner to paint London green

Field marketing and sales agency, Reach, hit London town on 29thMay with an “Apprentice” style challenge in support of their client Heineken. As one of the official sponsors of the UEFA Champions League, Heineken are looking to captialise on cup final anticipation and ensure customers are fully stocked with product to meet consumer demand and […]

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Tenzing samples to London commuters

Healthy energy drink brand Tenzing has been busy sampling to commuters at London Waterloo Station. The campaign features a partnership with Time Out Magazine and is being  supported by out of home advertising across a nine-week period, reaching 5.1 million people. FMBE Magazine caught up with Huib Van Bockel, Founder of Tenzing, to find out […]

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Alex Lubar named president, McCann Worldgroup Asia Pacific

McCann Worldgroup has announced the promotion of Alex Lubar to president of McCann Worldgroup Asia Pacific.  Lubar, who has been CEO of McCann London, had previously served as McCann Worldgroup’s global chief marketing officer, based in New York.  Sheryl Marjoram, who has been managing director of McCann London, will succeed Lubar as that agency’s CEO. […]

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Sheryl Marjoram Named CEO, McCann London

McCann Worldgroup in the UK has announced the promotion of Sheryl Marjoram to CEO, McCann London. She takes over from Alex Lubar – CEO of the London office since January 2016 – who transitions to a senior regional leadership role in the global agency network as President McCann Worldgroup, Asia Pacific.  Marjoram joined the agency in June 2017 in the newly […]

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Silverburn named best destination Shopping Centre in the UK

Silverburn took home the Best Destination award at the Revo ACE Awards 2019, coming out on top for providing consistently great customer experience. Silverburn offers an unrivalled combination of retail, dining and leisure on Glasgow’s south side, as well as unique events, and is committed to delivering an engaging and memorable experience every time a […]

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Icon outlet signs Showcase.co

Icon Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners has announced the signing of Showcase, an exclusive fashion events company, bringing together the world’s leading brands into a new fashion landmark in London.  The new 3,400 sq ft showroom in Icon Outlet will host its first […]

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Grand Central welcomes Kitty Café

Birmingham’s first cat café, Kitty Café, opened its doors for the first time in Grand Central earlier this week. The new location will be home to 30 rescue cats and will offer an extensive food and drinks menu including afternoon tea and a selection of cakes, as well as the opportunity for shoppers to relax […]

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Deliveroo brings Great Wall of Chinese to Liverpool

  Deliveroo has launched its biggest stunt to date, a replica ‘Great Wall of China’ made from over 2,000 recycled takeaway boxes. Standing taller than a double-decker bus and at over seven meters in length, Deliveroo’s ‘Great Wall of Chinese’ experience is situated directly in front of the Chinese Arch in Liverpool, the location of […]

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Unlimited “green” mobile phone power on offer at Waterloo Station

Network Rail have joined forces with Lifesaver Power, a hire and return mobile power bank service hailed as the ‘future of energy on the move’, to provide free power on the go to commuters at the UK’s busiest station Network Rail’s new partnership with eco-energy-provider, Lifesaver, is delivering clean, green mobile power to station passengers during […]

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GMR hires Michael Shea as VP of client consulting and services

  Global experiential agency GMR Marketing announced the hire of Michael Shea as vice president of client consulting + services. Shea will be focused on new business development as well as leading experiential strategy, program implementation and consultation for GMR’s current clients. He joins GMR with a uniquely relevant background, having led the development and execution of experiential programming from both the agency and […]

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Popcorn PR announces SHS Drinks win

Popcorn PR has been appointed by SHS Drinks as its retained UK consumer PR agency, following a competitive three-way pitch. Following a series of recent wins, including Thorpe Park and OGX haircare, Popcorn welcomes the entire SHS Drinks portfolio to the business, with the roster of leading drinks brands including WKD, Shloer, Bottlegreen Drinks Co. […]

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Start Design launches ‘First Women’ concept with Sports Podge 2019

Start Design reveals its First Women concept for this year’s Sports Podge – one of the main cultural sports marketing events in the annual sporting calendar, at the prestigious Institute of Directors on Pall Mall. Now in its 14th year, Sports Podge invited over 250 of the most influential leaders in sports and sports marketing, […]

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The Co-op, Steel Warriors and Lucky Generals turn confiscated knives into community gyms

Lucky Generals are assisting The Co-op and Steel Warriors with their pledge to boost community health and wellbeing with a plan to build 20 street gyms. The Co-op has announced a multi-million-pound investment to support anti-knife crime organisation, Steel Warriors to create free community gyms in areas impacted by knife crime. The new community spaces […]

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A decade of successful pop-ups for Sloane Stanley with Seraphina

Sloane Stanley welcomes two luxury beach-wear pop-ups to the King’s Road, Chelsea’s iconic shopping destination. Returning to the estate this Spring, and celebrating a milestone with its tenth pop-up is resort and loungewear brand, Seraphina. Due to their continued success the brand has repeatedly selected the King’s Road each year to showcase their collection facilitated […]

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Kind launches summer of experiential to turn kindness into power

To explore the true power of kindness, healthy snack bar brand Kind is launching a series of ‘Powered by Kind’ experiences in the UK this summer. Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or […]

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River Island doubles the size of its intu Lakeside store ahead of leisure development launch

  River Island has opened a new flagship store at intu Lakeside following owner intu’s multi-million-pound investment to transform the popular shopping destination. The retailer has doubled the size of its previous store, to 21,000 sq ft, as intu completes work on a £72 million leisure-led extension of the centre which has attracted a range […]

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DMA rebrands to become the Data & Marketing Association

The DMA has launched its new brand, incorporating learning, talent and membership divisions under a single entity and a new name – the Data & Marketing Association. The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered […]

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RPM bolsters creative team with senior appointments

Brand experience specialist RPM has swelled its creative ranks with the addition of Nick Evans and Simon Evans in creative director roles, tasked with harnessing the full span of the agency’s capabilities against client briefs. Nick Evans and Simon Evans will report into director of strategy and creativity Rob Wilson, and work alongside the business’ […]

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Kapten appoints Tayor Herring for UK launch

Private-hire vehicle service Kapten has retained creative agency Taylor Herring to promote the European ride hailing service in London. The integrated campaign for the TFL approved service launched today with an outdoor billboard display which calls out rival Uber for not paying local taxes. Overnight, the out-of-home campaign went live with the wording “Others avoid […]

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OPPO becomes premium partner and official smartphone of Roland-Garros and of the Rolex Paris Masters

OPPO has signed a partnership agreement with the French Tennis Federation (FFT), becoming a premium partner and the official smartphone of the world-renowned Roland-Garros and of the Rolex Paris Masters for the next three years (2019-2021). The leading smart device brand is now the Roland-Garros’ first-ever partner from China, marking a major milestone for both […]

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McCurrach and News UK join forces to launch Mystore+ App

News UK and McCurrach have announced the launch of MyStore+, a new app for convenience retailers that will help brands and retailers grow their business together by enabling retailers to access category and brand advice, offers and rewards. McCurrach and News UK’s mission with MyStore+ is simple: to drive business growth by helping brands and […]

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GMR Marketing promotes Jessie Giordano

Global experiential agency GMR Marketing promoted Jessie Giordano to senior vice president of client consulting + services. In her new role, Giordano will oversee the operations of the San Francisco office and continue to drive client development and strategic consulting initiatives within GMR. “During her 12-year tenure at GMR, Jessie has led some of the […]

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Pukka appoints Richmond & Towers, Walker and Haygarth for next phase of growth

Pukka has appointed Haygarth, Walker and Richmond & Towers to support the family-owned business’ ambitious growth strategy to sell more pies to more people, more often. The announcement follows the recent appointment of Rachel Cranston as head of marketing and will accompany a “shift in strategy” for the brand, as it gets ready to embark […]

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FirstVet launches in UK with Free Dog MOT clinics at DogFest

The mobile app service, FirstVet, which provides video call veterinary consultations, will be offering Free dog MOTs to deliver ‘peace of mind for pet owners’ at DogFest events this summer. Founded in Sweden, FirstVet delivers fast and affordable round-the-clock access to experienced vets via the FirstVet app. Its walk-in clinics at this year’s DogFest events, […]

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Seven Dials unveils public installation by Rene Gonzalez as part of a new ‘The Artist’s Artist Project’

Seven Dials has officially announced the next installation for its community initiative, The Artist’s Artist Project, which sees an ongoing series of public artworks exhibited in the unique West End destination, before being donated to selected charity partners. Displayed on Shorts Gardens, the latest work by Rene Gonzalez is titled At the Entrance of Seven […]

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Strata bolsters team with four new hires

Strata Creative Communications has announced four new appointments across the agency to support growing partnerships with existing and new clients. Mike Parrott joins the senior leadership team in the newly created role of head of incentives and client service director, based in Soho, London. Ecem Pasa joins the creative department in the role of junior […]

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Imagination launches London Yards Festival with Major League Baseball

Major League Baseball has announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]

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