News

Twenty One Pilots take over the tube in OOH campaign

Atlantic Records’ twenty one pilots  took over Wood Green tube station with fan art, ahead of their headline gigs at Alexandra Palace. The band’s Facebook page launched a call to action for fans to submit artwork that showcases what twenty one pilots means to them. Their submissions were used to take over Wood Green Station […]

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Verbalisation strengthens leadership team following agency growth

Verbalisation, the behavioural communications agency, has hired Rachel Emms as strategic development director and Nick Tate as chief growth officer following new business wins for The Sun, The Times, Dow Jones and Nuon Energy. The appointments follow a strong year for the agency, having doubled its revenue and grown its existing client base. Nick Tate […]

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intu launches Christmas grotto activity in partnership with Playmobil

The 100,000 children expected to be reached by the commercial brand partnership can look forward to meeting some larger than life Playmobil figures as well as Santa and will leave with a Playmobil gift. Each intu grotto will also have its own unique theme, from discovery lodges to winter wonderlands and polar expeditions. Jamie Dickinson, […]

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Freeman launches brand experience agency in China and Singapore

Freeman has announced it is integrating several of its creative services across the Asia Pacific region, including China and Singapore, under the company’s agency division, FreemanXP. The move comes after Freeman acquired Staging Connections Group Limited in November 2015. The event services company, with operations in Australia, New Zealand and Fiji, operated in Singapore as […]

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Worth Retail hosts Future Food event

Future Food is an event for Food and Drink businesses wanting to accelerate in the next 12 months. Hosted by Worth Retail on Monday, 21st November at the Natwest HQ in 250 Bishopsgate London, the 90 minute event will take an in depth look at the future of Food and Drink retail with insights from […]

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British Land submits plans for £300m Meadowhall Leisure

British Land, joint owner of Meadowhall in Sheffield, has submitted a detailed planning application to Sheffield City Council for a £300 million Meadowhall Leisure Hall.  Meadowhall is one of the strongest retail destinations in the UK and the proposed extension forms part of a five-year vision to extend the leisure offer at the centre, helping […]

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CIM launches new programme to turn today’s marketers into the business leaders of the future

The Chartered Institute of Marketing (CIM) has launched a new qualification designed to provide the platform senior marketers need to drive meaningful change and business growth. Equivalent level to a Master’s degree and an ideal stepping stone to an MBA, CIM’s new Marketing Leadership Programme has been developed together with business leaders, academics and senior […]

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The Spiegeltent arrives in Darlington

On Thursday 1 December, the town centre will become home to a Spiegeltent – an elaborately decorated wooden marquee with a domed top – which will provide the setting for a packed programme of festive events and activities. Lit by gaslight-style lanterns and dressed with mirrors and velvet, the Spiegeltent will form the  backdrop for […]

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King brings Candy Crush Soda colouring pop up to Old Street Station

Candy Crush Soda brought a splash of colour to Old Street station from the 25th to the 28th of October. Commuters could blast away their winter blues with Jelly Bean reds, Lemon Drop yellows and Soda Pop purples, at the ‘Colour in Candy Pop Up’. With help from the team at Paper Mate, mobile game […]

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Teapigs celebrate tenth birthday with fourth free tea day

On Wednesday November 2nd teapigs will be celebrating their tenth birthday with a free tea give away up and down the country. The teapigs team will be giving away over 100,000 cups of tea in over 400 teapigs stockists nationwide as well as “popping up” at various city locations. Waterloo station will be taken over […]

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Oldham welcomes old town hall with larger than life show

Oldham Council recently celebrated the opening of its newly refurbished £36.7m Old Town Hall development with a special public event held on Oct 21.  ‘On the Shoulders of Giants’, written by Sarah Nelson, featured an array of live music, street performances, and aerial silk performers suspended above the crowd in the new public space at […]

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Liverpool One welcomes Lego Yellow Submarine launch

The new Lego Ideas set, Beatles Yellow Submarine, was launched exclusively at Liverpool One’s Lego store on October 29.  The official global launch date for this product was November 1st, but Liverpool One visitors got to experience and purchase the product early, marked by a special event at the Liverpool One Lego Store. The Lego […]

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Royal Legion poppy appeal takes place at Bluewater

The Poppy Appeal 2016 launched on the last weekend of October at Bluewater as The Royal British Legion encouraged people to ‘rethink Remembrance’ during this year’s campaign.  The poppy and the work of the Legion are often associated with the First and Second World Wars and elderly veterans, however the charity is calling on the […]

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Carabao launches multi-million pound integrated marketing campaign

In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]

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Intu shopping centres turn into Halloween hotspots

Thousands of trick or treaters received a bumper haul from shops and restaurants across the UK this weekend. Debenhams at intu Trafford Centre, Cath Kidston at intu Metrocentre and Hamleys at intu Lakeside were among hundreds of high street names taking part in big trick or treat events at intu shopping centres on Saturday and […]

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Major retailers sign up to back #givingtuesday 2016

Some of the UK’s biggest and best known retailers have signed up to support this year’s #givingtuesday – the global day of giving. #givingtuesday – being held in the UK for the third time – takes place on Tuesday 29th November following Black Friday and Cyber Monday. It is led by the Charities Aid Foundation […]

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Haribo treats adults to a howling time

Adults from across the country received a monster makeover this week with the help of the Haribo Halloween Academy, which has been popping up in locations across the country in the countdown to the spooky occasion. A team of scare scholars have helped commuters at London Victoria and shoppers at Trinity Leeds to release their […]

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Nexus Engage creates interactive installation ahead of Charlotte Tilbury’s new store launch

Charlotte Tilbury, with the work of NexusEngage, has created Westfield’s first ever interactive retail installation to drive excitement and awareness of its new flagship store before it opens in Westfield’s, White City later this month. The campaign, which is running for eight weeks has been designed to drive huge customer excitement ahead of the store […]

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Bray Leino and Jägermeister bring the zombie apocalypse to pubs and bars

Jägermeister is all set to give party-goers a fright this Halloween, turning UK pubs and bars into scenes of the zombie apocalypse. Over 2,800 Zombie Takeover kits, created by Bray Leino, have been distributed to on-trade customers. They include a host of gory props and accessories to decorate venues and give staff and customers that […]

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Sonos hosts listening amnesty at Kings Cross Station

To demonstrate that ‘your music deserves better’, Sonos gave Londoners the opportunity to swap their inadequate speakers for a Sonos Play:1. In a ‘You’re Better Than This’ Amnesty, Sonos called for music lovers across the city to bring their speakers to King’s Cross Station on Wednesday October 26th at 8am. The first 300 people to […]

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Lida handcrafts new campaign for Ikea, with cross-stitched mailers

Digital and direct marketing agency, Lida  announces Ikea Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer Ikea. Tasked with helping Ikea build a stronger relationship with members of the Ikea Family, the campaign, created by Lida, sees a cross-stitched ‘email’ sent in the post to a targeted group of the member base. Through […]

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Exterion Media puts local nurse in the spotlight as Marie Curie takes over Manchester Victoria station

In a media first for Manchester Victoria, the station has been taken over by the terminal illness charity Marie Curie in partnership with Exterion Media and Northern. The activity aims to raise awareness of Marie Curie nurses who work through the night in people’s homes. The eight-week campaign deploys a combination of digital, experiential and […]

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LinkUK from BT, supported by digital advertising, will roll out across the capital next year

Londoners will benefit from the fastest free public Wi-Fi available, free phone calls and a range of other free digital services from next year, thanks to a new partnership between BT, Intersection, the urban innovation company behind LinkNYC, and Primesight. A new service, called LinkUK from BT, will see sleek, ultramodern kiosks called Links rolled out to […]

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Paddington to feature at Bluewater this Christmas

  Land Securities has announced a strategic partnership with The Copyrights Group to bring Paddington Bear to Bluewater. In a first for the industry, Paddington is appearing as a special guest at Bluewater’s new traditional-style Santa’s grotto, which features three distinct and magical experiences, including a toy workshop, within a unique 40 minute journey. Paddington will […]

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Sun-Pat launches integrated Fuel Your Dreams campaign

Sun-Pat has announced it is launching a campaign to encourage Brits to pursue their dreams. Teaming up with Olympic gold medal winning swimmer Adam Peaty, and TV and Olympic presenter Helen Skelton, Sun-Pat is asking consumers to tell them what they dream of for the chance for it to come true for a day. Sun-Pat, […]

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GPJ appoints Mary Kabra as Marketing Director, UK

Global experience marketing agency George P. Johnson (GPJ) has appointed Mary Kabra in the newly created role of marketing director, UK. Kabra joins GPJ from OgilvyOne where she was head of marketing and New Business. Prior to which, Kabra had roles in account management and business development at Engine Group, Publicis and Kitcatt Nohr. Jason […]

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Immersive horror experience launches at Bluewater

Land Securities’ House of the Dead launched officially on October 14. The experience runs until November 1 and is situated on Bluewater’s upper Rose Gallery. Created by Richard Cottier and Sally Duguid, the ‘House of the Dead’ experience is one of the UK’s most successful horror attractions.  The team was inspired to bring the popularity […]

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Circle Agency on track with The Orbis Access benchmark rally

Orbis Access decided to work with Circle Agency and The Corner to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, the agencies have created The Benchmark Rally, a giant 8m x 5m remote controlled race track situated in the heart of Jubilee Place […]

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Robert Harley promoted to Sodastream UK Sales Director

Robert Harley has been appointed as sales director of SodaStream UK. Harley joined the UK team in December 2014 as a national account manager. After an exciting year at SodaStream UK, he now takes the helm as sales director for the UK and he will take responsibility for developing the UK sales strategy at an […]

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Dell choose Provision Events for EMC world event

For the second time this year, EMC World have chosen Provision Events as their activation supplier for a three day partnering conference event with Dell, Callaway Golf and Top Golf. The event at the Austin Convention Centre, Texas USA is showcasing the latest Dell technology the official suppliers to the Golf brand Callaway who are […]

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Iceland launches new deal with UK’s only mummy vlogger network, brokered by the7stars

  Following the success of Iceland’s real mums vlogging campaign earlier this year, the UK retailer has extended its partnership with the UK’s only mummy vlogging network, Channel Mum. In a media first, planned and brokered by independent media agency the7stars, the partnership will see the vlog content roll out across broadcast VOD, digital VOD […]

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Freeman creates design council to innovate the brand experience channel

Freeman has announced the new Freeman Design Leadership Council, an influential group of 10 global design visionaries and leading experts tapped to collaboratively push the future of design for the brand experience category. The council was created and selected by Freeman chief design officer and author Bruce Mau. The group will advise Freeman as curators […]

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Freeman announces two new hires

Freeman has announced the hiring of two renowned executives, Peter McGrath and Haluk Kulin Peter McGrath, a longtime creative leader at The Walt Disney Company, starts his new role as senior vice president of creative for Freeman’s agency division FreemanXP. Haluk Kulin, a global marketing leader at multinational consumer goods company Unilever and a pioneer […]

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The Brooklyn Brothers and Islenska scoop Grand Prix and four Gold Effie Awards for Promote Iceland Tourism Campaign

London based creative agency The Brooklyn Brothers and Icelandic advertising agency Islenska scooped four EACA Euro Effies at the annual awards event in Brussels for their Inspired by Iceland tourism campaign, Ask Guðmundur. The agencies won jointly in four categories for the campaign, delivered on behalf of Promote Iceland; ‘Best Demonstration of Integrated Effectiveness’, ‘David […]

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Qualtrics adds Microsoft Executive as COO to continue exponential growth and global expansion ahead of IPO

Qualtrics, provider of the world’s leading insight platform, has announced the appointment of veteran Microsoft executive Zig Serafin as the company’s chief operating officer. Serafin will relocate from Washington to Utah, to lead operations during a time of rapid growth and international expansion for Qualtrics. “We are excited to bring an industry luminary of Zig’s […]

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Rockar’s fashion industry inspired Jaguar Land Rover store opens at Westfield Stratford

Rockar has launched its new Jaguar Land Rover store at Westfield Stratford.  Situated on The Street, adjacent to M&S, the store is an innovative new way for consumers to experience the Jaguar and Land Rover brands, and complements the two digital click-to-buy websites launched by Rockar last month. The new Westfield Stratford store reflects the […]

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the7stars promotes Up at The O2 with podcast campaign

Up at The O2 is launching its Autumn 2016 campaign using podcasting platform Acast in a deal brokered by the7stars. The campaign will use podcasts to increase awareness and promote the 90-minute experience that allows you to walk over the iconic roof of The O2 via a suspended walkway. Influencer content will also be shared […]

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Meantime Brewery opens Britain’s smallest craft beer bar

Greenwich brewer Meantime have opened Britain’s smallest craft beer bar in Greenwich named the ‘Make Time for It’. The bar, which measures just 6ft by 8ft – smaller than the perimeter of a snooker table – has space to accommodate just two people at a time. Entry is free and members of the public can pre-book […]

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FMBE Awards annouces the 2016 result

FMBE Awards 2016 Result Agencies McCurrach (FM) and MKTG (BX) led the way as Christopher Biggins announced the 12th FMBE Awards winners at Troxy tonight. McCurrach added a first ever agency of the years to wins on the night for their instore work with Kerry Cheestrings, which was elevated to Platinum as this most admired […]

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Ella’s Kitchen urges Government to focus on early years Nutrition

Baby and toddler food brand, Ella’s Kitchen, is urging the Government to place greater focus on early years nutrition, in the next phase of its multi-channel campaign – Veg for Victory. Giant building blocks, made entirely of vegetables, were hand-delivered to the Department of Health by a group of little ones to raise awareness of […]

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Amazon extend TeamHaven into the USA

TeamHaven has been selected to manage Amazon’s USA retail field account managers who help to increase product sales across their major retailers. Amazon Inc. have in the past used fieldforce software from two other USA based providers, but wanted an enhanced solution that easily handles the complexity of their retail business across the USA. TeamHaven […]

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Primesight Ltd acquires Airport Media Ltd

The acquisition adds London Gatwick and London Luton airports to Primesight’s existing contracts which cover Manchester, Stansted, East Midlands, Bournemouth, Prestwick and Guernsey airports. Primesight will now be in a unique position to deliver advertising impressions to over 100 million passenger journeys per annum, covering four of the top five airports in the UK, 50% […]

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BoohooMAN Fresher’s Fortnight Activation

To help promote Boohoo.com’s BoohooMan range, Independent Events carried out a series of experiential and promotional staffing activations at 10 different universities in the UK during Freshers Fortnight.  Teams of fashion forward brand ambassadors were dispatched to the various campus on this nationwide tour, targeting students with props and encouraging shares on social media. The […]

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Nicorette launches ‘One Breath’ to inspire those trying to quit smoking

Johnson & Johnson has created “One Breath”, a new campaign for Nicorette, which will coincide with Stoptober in the UK. The online film will run on YouTube and Facebook, and aims to inspire those trying to quit, by reminding them that it’s a difficult but  rewarding achievement. Following the success of Nicorette’s ‘Achieving the Incredible’ […]

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BEcause extends experiential marketing footprint with Ireland launch

Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see Imagine rebranded as BEcause Ireland. BEcause is a well-known experiential specialist in the UK, working with 15 of the world’s top 100 global brands to deliver award-winning work spanning all areas of brand experience. Major clients include […]

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PlayStation UK and Circle Agency embark on nationwide tour

Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation4 events offering gamers the opportunity to experience the immersive world of PlayStation VR. Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, […]

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TRO launches TROi and appoints EMEA creative technology director

TRO has announced the launch of a specialist department, TROi; a global team dedicated to the discovery, development and implementation of innovative creative technology solutions. TROi aims to drive innovation and push experience marketing to a whole new frontier – bringing cutting-edge creative technologies to enrich its clients’ consumer experiences. The agency has been developing […]

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FMBE Awards annouces ‘Cinderella shuttle’ with Promohire

FMBE Awards has combined forces with one of its sponsors, Promohire to offer its DLR guest arrivals and departures a shuttle service. As this year’s event celebrates pantomime and storytelling and with Promohire’s help we are able to give guests a quick, comfortable and colourful way to arrive. Cinderella’s footman will greet you at the station’s […]

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Big Data For Humans launches APAC division with opening of Singapore Office

Big Data For Humans Ltd the Data Science-as-a-Service (DSaaS) company for customer marketing, today announced the opening of its office in Singapore, as HQ for its new APAC division. As part of a partnership, AirAsia’s data science unit, MadCience Consulting, led a funding round and with contributions from existing investors Scottish Investment Bank, EC1 Capital and Firestartr, […]

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Imagination creates Innovation Lab for Jaguar Land Rover at Paris Motor Show

Creative agency, Imagination, is helping Jaguar Land Rover draw in the crowds at the Paris Motor Show with an engaging, tactile exhibition of the latest and near future automotive technology.  Designed to appeal to all visitors, from kids to aficionados, the Jaguar Land Rover Innovation Lab harnesses gamification to reveal the technologies on display. To […]

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Vita Coco provides hydration at modern meditation events

This autumn, Vita Coco is supporting Just Breath London and Prana Production by providing hydrating Vita Coco Coconut Water throughout its series of modern meditation events. A project which aims to bring mindfulness to the masses and create an oasis of space amidst the everyday urban hustle, Just Breath is the newly launched mindful movement […]

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We Are Social appoints Harvey Cossell as head of strategy

  Harvey started his career as a marketer for GlaxoSmithKline, before switching agency-side as a planner. Having worked for WCRS and then Euro RSCG (now Havas), he then joined JWT where he worked for brands including Smirnoff, Bailey’s, Kenco and Toni & Guy. He then moved to content agency Adjust Your Set where he built […]

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centre:mk celebrates fashion and beauty with the AW16 Live Event

Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, celebrated the success of AW16 Live In Style, a dedicated fashion and beauty event, in centre:mk’s Middleton Hall which took place at the beginning of October. AW16 Live is one of the region’s biggest live […]

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Icelandair launch new Celebration Stopover Buddy Service with The Brooklyn Brothers and Islenska

­­The new Celebration Stopover Buddy service from transatlantic airline, Icelandair, sees members of the airline team, matched to passengers in the ultimate personalised concierge offering. Following the success of their last initiative in early 2016, which saw staff become ‘Stopover Buddies’, acting as local hosts helping visitors make the most of their time in Iceland. […]

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Imagination brings Jaguar VR experience to Paris Motor Show

To welcome Jaguar back to motor racing and allow members of the public to experience the excitement of the Jaguar Panasonic Formula E race car, global creative agency Imagination, in partnership with specialist VR production studio Rewind, has devised a first-of-its-kind fully immersive Virtual Reality experience for the Paris Motor Show 2016. The seven-minute Formula […]

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Dixons Carphone and The Mix get their Heads Together to launch #ThereForMe campaign for World Mental Health Day

Dixons Carphone have teamed up with The Mix and the Heads Together campaign to celebrate inspirational people who have provided psychological and mental health support to someone in their time of need. During a special Heads Together World Mental Health Day event at the London Eye and County Hall, Dixons Carphone launched #ThereForMe, a social media […]

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Fitbit become official partners of The X Factor UK for 2016

Fitbit has announced its official partnership with The X Factor UK for the current series of the competition. As part of the official partnership, Fitbit will be helping contestants to stay healthy during their time on the show. Contestants will be provided with Fitbit activity trackers to help them manage their overall health and wellness […]

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Andy Day joins Sense London as Creative Director

Sense London, the company for Real World Ideas, has hired Andy Day to lead the company’s expanding creative department. The Australian born, London-based Day brings 20 years’ experience to the role across a wide range of sectors and disciplines at both traditional and non-traditional agencies. Day joins from Cheil UK where he was a creative […]

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#4millionsmiles campaign reaches climax on World Smile Day

Marketing agency, Team Eleven, has announced the global campaign #4millionsmiles. Align Technology, manufacturers of the Invisalign teeth-straightening system is donating $1 to charity Operation Smile for every smile shared on social media in celebration of the company’s 4 millionth Invisalign patient. Fronted by the 4 millionth patient, London-based Matthew Webb, the campaign includes press ads […]

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Bigger. brings The North Face Mountain Festival to Switzerland

Brand Experience Agency, Bigger. helped bring together 600 people from 21 different countries at The North Face Mountain Festival in Lauterbrunnen Valley, Switzerland.  The immersive brand activation boasted three days of intense outdoor adventure and exploration from 16-18 September. Over 70 activities were completed which included everything from trail running, climbing and hiking, to paragliding, canyon […]

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London Zoo installs water fountains and joins #OneLess campaign

When London Zoo took the decision to cease the sale of single-use plastic water bottles at the end of May this year, as part of this year’s #OneLess campaign, they appointed WET Global Events to manufacture and install two bespoke water fountains. The fountains dispense the company’s clean, re-mineralised, alkaline drinking water product, Pure Ionic […]

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The Grotto and ice skating return to Westfield this Christmas

Westfield has announced its programme of activities for the festive season.  In the lead up to Christmas, Westfield aims to build on the excitement and the anticipation with activities around shopping and eating, ice-skating and present buying.  The Christmas season at Westfield London and Westfield Stratford City will kick off with a line up of […]

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Global launch of the new Land Rover Discovery breaks Guinness World Record

Imagination delivered a first-of-its-kind event to launch the new Land Rover Discovery to the world.  To demonstrate the versatility of the new Land Rover Discovery and represent its appeal to families, Imagination engineered and built the largest ever Lego structure as the setting for the car’s unveiling to the world.  The scale model of Tower […]

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The Christmasaurus launches at the Natural History Museum

Children’s author and McFly band member Tom Fletcher launched his children’s fiction novel The Christmasaurus at the Natural History Museum on 5th October. The Earth Hall was transformed into a Christmas extravaganza with seasonal lighting, canapés and a Giant Crumpet Christmasaurus made from 2500 Warburtons crumpets. Published by Penguin Random House Children’s, The Christmasaurus is […]

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Jack Morton Worldwide appoints new director of content studio, London

Global brand experience agency Jack Morton Worldwide has appointed award-winning creative Christopher Butler as the new director of content studio. The appointment is effective immediately.  Based in the agency’s London office, Christopher will be leading Jack Morton’s content marketing offering. Christopher joins Jack Morton from Gyro, London, where he held the role of head of […]

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M&C Saatchi Worldwide appoints Richard Morewood as Regional CEO of Asia

M&C Saatchi has announced that Richard Morewood is to be appointed as chief executive officer of Asia. The five Offices are Singapore, New Delhi, Tokyo, Shanghai and Kuala Lumpur. Each Office follows the M&C Saatchi model of owner/managers with the senior team having equity in their businesses.  Morewood will focus on driving existing and new […]

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B&D creates dramatic Selfridges window installation for LG

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines […]

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Blackjack delivers dream activity for Michael Kors’ new Wonderlust fragrance

Blackjack Promotions has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring on October 4th Working from an initial brief and a 30’ TV ad, Blackjack developed the creative, designed the stand, created a social sharing mechanism, recruited […]

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The Lego Duplo Play Planet arrives at Bluewater

The Lego Duplo Play Planet landed at the Winter Garden at Bluewater over the weekend and invited families along to a free live event, helping to harness the power of imagination through storytelling. Guests discovered the Lego Duplo Play Planet, where little hands could build big adventures jumping from island to island discovering the many different […]

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Blackjack to launch AAP, the airport staff booking app

Whether in sudden need of a till assistant, customer service staff, a language specialist or someone with another key skill, airport retailers operating airside now have a solution to their last-minute personnel issues, thanks to an new mobile app from Blackjack Promotions. Launching at the TFWA World Exhibition & Conference in Cannes from October 2-7, […]

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Omega hire Provision Events at The Ryder Cup

Provision Events was hired by Omega, the official timekeeper of the 2016 Ryder Cup, to design, build and manage a bespoke putting activity for their guests at four events around the world. This week at The Ryder Cup will be the last stop of the tour. Provision Events developed an engaging time based putting competition […]

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T3 exhibition systems add strength to A/W Fashion show

The level of flexibility and customisation offered by the modular design of Tecna Display’s T3 system helped exhibition display company Golden Strength to design an array of visuals for the CabiScoop fall fashion show in July at the Boston Convention and Exhibition Centre, Massachusetts. The show is a highly anticipated yearly event for women’s’ fashion […]

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Lippincott Exhibition makes its North American Debut

Branding pioneer Lippincott, the creative consultancy behind the Campbell’s soup can, the Starbucks Siren and the Coca-Cola ribbon, announced the North American debut of its exhibition at the Condé Nast Gallery in New York City following its debut at the London Design Festival 2015. Like me: Our bond with brands examines society’s evolving and complex […]

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Purity eyes international market as it strengthens team

Brand experience and staffing agency, Purity, is set to restructure at the top of the agency next month in a move designed to capitalise on strong growth and bolster its expanding international portfolio.  The agency will also grow its account teams with three new appointments. From 1st October 2016 current MD and founder, Rob Quinn, will take […]

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Charles Tyrwhitt is a perfect fit for The Specialist Works

Charles Tyrwhitt, the multi-channel British clothing retailer has appointed media agency The Specialist Works (TSW) to handle its media planning and buying account with immediate effect. This is the first campaign to be executed in the US following TSW’s recent acquisition of Elarbee Media in July. It marks the start of a transatlantic strategy to […]

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Qualtrics wins awards from Forbes, Fortune and G2

Qualtrics has announced that it has won a series of industry awards, including Forbes 2016 Cloud 100, Fortune’s 40 Under 40 and G2 Crowd 2016 Survey Software Grid. The awards reiterate Qualtrics’ position in the fast-growing customer experience management industry, helping key European brands like Air France, KLM, Porsche and Virgin manage their critical customer […]

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KitKat appoints WeAreFearless to create immersive Chocolatory at Westfield

A European-first pop-up KitKat store is opening at The Street, Westfield Stratford City, London on Wednesday 5th October. Launching for a period of five weeks until Tuesday 8th November, the KitKat Chocolatory gives consumers the opportunity to create their own ultra-premium KitKat bar and bespoke packaging at the touch of a tablet screen. Guests can […]

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Freeman enjoys strong start to new fiscal year

Freeman has strengthened its creative team, will be delivering a number of first-class events for clients, and has secured contract renewals with event organisers in EMEA during the first three months of its fiscal new year. The business has enhanced its creative capabilities with the appointment of two new team members, both of whom will […]

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SHS Drinks appoints Life Agency to reinvent WKD in the on-trade

SHS Drinks has strengthened its agency roster for the reinvention of WKD with the appointment of integrated shop Life Agency following a competitive pitch. Life Agency’s initial remit will be to support the brand’s new ‘For the Now’ positioning within the on-trade. Life Agency will work on the channel strategy and implementation of that strategy […]

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Roust celebrates a record haul of medals at the Vodka Masters Awards.

Roust, the world’s second largest vodka producer has announced a series of award wins and the Vodka Masters Awards. Russian Standard has scooped Gold medals across the Super Premium Category for its Gold and Platinum premium range, while Żubrówka, the original Bison grass vodka, picked up Master status in the Premium category. For a brand to […]

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Doner London wins pitch for Western European Huawei P9 Campaign

Huawei Consumer Business Group has appointed full service creative agency Doner London to develop a full suite of communications for the brand’s flagship P9 smartphone, voted the best European consumer smartphone 2016/17 by the EISA Awards. Launched in early 2016 to reinvent smartphone photography with a ground-breaking dual lens, the P9 has been co-engineered with […]

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It’s behind you! FMBE packs a year of politics away in favour of brand success

The FMBE Awards is delighted to announce that this year’s awards will celebrate one of Britain’s greatest storytelling cultural phenomena, the Pantomime. The night will be hosted by an absolute legend of the genre, the greatest panto dame of all time, Christopher Biggins. In true panto style, Christopher will be supported by a galaxy of […]

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FMBE announces Experiential Brand of the Year Finalists

Experiential Brand of the Year, a special award at FMBE this year, sponsored by Hammerson, has seen some fantastic entries put forward by agency partners honouring brands that have shown extra commitment to brand experience in 2015-16. An impressive shortlist (below) has emerged. Awards director Frank Wainwright comments: “We’re very pleased with the take up […]

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Brand Belief kicks off third ‘It’s Lunchtime’ campaign

The ‘It’s Lunchtime’ experiential and promotional campaign returns for a third time at the end of this month supported by leading lunchtime focused grocery brands with the aim to encourage consumers to liven-up lunch and to shake up their midday eating habits. Consisting of major media, promotional and trade support activity, It’s Lunchtime will feature […]

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TRO supports launch of UK’s first experiential marketing degree

On Monday 26th September, members of the TRO team will visit Sheffield Hallam University to officially launch the UK’s first experiential marketing degree. The team will meet the first cohort of 17 students on the International Events Management with Experiential Marketing course, the first degree of its kind in the UK. The agency has been […]

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Provision Events bring Golf to Rio

With golf’s reintroduction to the Olympics this year in Rio, the International Golf Federation pulled out all the stops to make Golf’s return as big a success as possible. As golf is a minority sport in Brazil, Provision Events were tasked to activate the thousands of Brazilians expected to attend the Olympic Golf Tournament. Provision […]

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Land Rover drives the visitor experience at Liverpool ONE

Land Rover brought a driving experience to Liverpool ONE’s Chavasse Park to demonstrate the driving capabilities of the Land Rover Evoque. Visitors to the experience were able to put the car through its paces on an outdoor course complete with specially designed ramps to simulate uneven terrain and a large 45° downhill descent. Commenting on […]

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Pension Geeks on tour

Pension Geeks, a service set up to help businesses to communicate with and engage with employees in regard to their financial futures, had been touring Britain in a branded double decker bus, in an awareness push that is supported by Scottish Widows. Field Marketing caught up with the roadshow at Broadmead in the city centre […]

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Showforce crews Red Bull Air Race 2016

Showforce was appointed to provide experienced crew, transport and plant drivers to the Red Bull Air Race when it was held at Ascot Racecourse in August. Working directly for the Red Bull Air Race organiser, Showforce delivered in excess of 200 crew shifts over a three-week period. The crew were predominately engaged in the construction […]

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Dark Horses to join Cricket’s end of season party at The Kia Oval

Recently launched sports marketing agency, Dark Horses, have been appointed by Yorkshire Tea to bring to life the brand sponsorship of the Tea20 Charity Cricket Challenge at The Oval on Thursday 22nd September. There will be a fan friendly combination of youth and experience at the Yorkshire Tea20 Charity Challenge fixture; with both Sam Curran […]

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Chelsea FC strikes deal with new platform to bring global fans together

Chelsea FC has signed a global licensing deal with Stayfilm, a film-making app and networking platform launching in the UK. The new platform will give fans the opportunity to connect with Chelsea followers around the world, providing a new way for brands to interact with fans of the team. The Stayfilm app, which is available as […]

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Cask Report and revamped CaskFinder app launched at Cask Seminar

The new Cask Report examines the role of conversation in the buying and selling of cask ale in the pub. “People are starting to talk about cask ale – Britain’s national drink – with more passion than was once thought possible,” says author Sophie Atherton. Her Report shows people’s depth of interest in what they […]

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Qatar Airways to launch experiential campaign in Manchester

  Qatar Airways is offering visitors to Manchester’s Arndale Shopping Centre the chance to ‘travel around the world’ this weekend, to destinations including Australia, India and Doha. Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre. Delivered by BEcause Experiential Marketing, the live activation will […]

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PepsiCo ‘pops’ into the UK popcorn market

The popcorn segment has grown by 170% in the past five years to the end of 2015 and PepsiCo, is set to give retailers further opportunity to capitalise on the growing segment with the launch of a new popcorn brand, Pop Works & Company. Produced using a ‘wet popping’ method, the new range of popcorn is […]

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