News

TRO appointed experiential agency by BMW and Mini at Goodwood Festival of Speed

TRO has been appointed by BMW and Mini to deliver the brands’ experiential campaigns at Goodwood Festival of Speed for the next two years.  TRO won the business following a competitive pitch to design and deliver experiential activations at the landmark event on the automotive calendar, which sees over 200,000 attendees visit over three days. […]

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CPM awarded Investors in People Gold

Outsourced sales agency CPM UK has been awarded the Investors in People accreditation at Gold level. Investors in People is the international standard for people management, defining how organisations can lead, and support and inspire their people. After first achieving Investors in People accreditation in 2004, the agency has been re-accredited four times, reaching Silver […]

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StreetPR manages ‘Mind the Tech’ UK-Israel conference for Calcalist

StreetPR provided event management and security staff for a one-day international conference, ‘Mind the Tech’, held in London in November. The conference, which formed the core of a three day programme of events, was organised by Calcalist, Israel’s equivalent of The Economist magazine, and backed by the Israeli and UK governments. StreetPR was brought in […]

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M&C Saatchi Abel spreads charity with Stamps for Good

M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign allows people to include a virtual stamp, linked to a specific charity, in every email they send. Stamps for Good is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber […]

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Stack bolsters senior team with new planning director

Customer acquisition and engagement agency, Stack, has appointed Caroline Deput as planning director, marking a step in the growth of the agency. Deput will take up her new position with immediate effect, reporting into James Champ, chief strategy officer who was appointed in January this year. Joining from KitcattNohr, where she worked as planning partner […]

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Momentum Instore Launches Future of UK Retail Report

Leading retail implementation agency Momentum Instore is proud to present its inaugural Future of UK Retail Report. This major industry report combines Momentum’s unique insights in retail with extensive research on consumer shopping trends, demonstrating the company’s continued commitment to driving innovation. The Future of Retail Report features crucial developments that are transforming the way […]

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intu makes virtual reality an absolute reality with new Christmas experience

Shopping centre landlord intu is taking leisure experiences in shopping centres to the next level with a virtual reality multi player family game. Christmas shoppers at intu Victoria Centre in Nottingham can step from a winter log cabin in the shopping centre to a virtual reality winter wonderland where they can decorate a Christmas tree […]

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Smart LED delivers LED installation to Missguided flagship store

Smart LED, a subdivision of audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store. Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford in late Novemeber. Smart LED installed two giant 3.9mm […]

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Sense appoints Sally McLaren as board director

Following her work both in developing business strategy and leading successful campaigns, including those for The Economist and Coors Light, Sally McLaren has been promoted to the position of board director at real world marketing agency Sense. McLaren’s work with The Economist, in particular, has resulted in Sense launching a new agency in the US, […]

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Undercurrent launches two new agency propositions and purchases House of Experience

Experiential Agency Undercurrent marks third year of 40%+ YOY turnover growth by launching two new agency propositions and purchasing brand and product launch stunt agency, House of Experience. In 2016 the Undercurrent Group grew from 18 to 35 staff, showed strong team and client retention and secured new long term accounts. Wednesday 7th December sees […]

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GIG announce three key new appointments

Catering, logistics and brand support company, GIG, has announced three key new appointments to the business. Nick Venables  has been appointed head of global sport and events with responsibility for business development, managing client relationships and project management. He will be working closely with Bonnie May, GIG’s global Operations Director, to help build on success […]

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Burger King France and Rad. reinvent the Christmas jumper

Keen to remind everyone that Burger King have been flame grilling their burgers since 1954, Burger King France have created an interactive Christmas jumper this festive season The jumper has been specially designed to include a pocket that enables the user to display a flame video on their smartphone, using a bespoke Burger King app […]

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HomeServe unlocks operational performance improvements with Speech Analytics solution from Sabio

HomeServe is working with contact centre technology specialist Sabio to deploy a powerful speech analytics solution based on advanced technology from Verint Systems. Since going live, HomeServe’s speech analytics solution has analysed over 1 million customer interactions – enabling the company to help ensure an effortless experience for its customers. This includes identifying repeat call causes […]

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Meadowhall invests in Ho Ho Hosts

Meadowhall, Sheffield  is investing in specialised staffing in the run up to Christmas. Adopting World Host Training – used to train the Olympian helpers for London 2012 – as the basis for a Christmas boot camp, the scheme will provide an elite squad of dedicated customer service specialists to work across the Centre during the peak trading days of […]

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Initials hires Paul Gygi as new creative director

Creative agency Initials has boosted its creative team with the appointment of HeyHuman creative director Paul Gygi to the same role, with a specific focus on Promotional Live Engagement. Gygi will work with Initials’ executive creative director Nick Presley, and creative director of shopper Allan Guy, across the agency’s growing client portfolio including Fiat, PepsiCo […]

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Brand & Deliver wins 2017 events contract with Three

Mobile giant Three has renewed its events contract with Brand & Deliver for a twelve month period, following a successful two year deal in which the agency created a series of show stopping internal and retail events. Brand & Deliver will provide content and production services at Three’s internal events as well as retail events […]

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Blitz|GES invests in Barco High Brightness 4K UHD projectors

Blitz|GES, audio visual provider to live events, has bolstered its fleet with an investment in six Barco HDX 4K20 FLEX projectors. Designed for large-scale events, the cutting edge 4K projector presents a huge leap in projection picture quality. The technology allows for projection in resolutions up to 3840 x 2400 pixels – around four times […]

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Senshi Digital helped turn East Kilbride Shopping Centre’s and Hub leisure facilities into a destination venue

East Kilbride Shopping Centre and its newly redeveloped Hub leisure facilities have been receiving expert venue treatment from tourism web design and digital marketing expert Senshi Digital which has been revamping its online image. The contract, which is the latest in a run of prestigious business wins for the Glasgow-based brand and marketing specialist, is alerting […]

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Dole out for an ice night

Giant strawberry, pineapple, and raspberry ice sculptures were located at the Southbank’s Observation Site, near the Oxo Tower this week. Once there, consumers could choose from either a Triple Berry, Pineapple or Raspberry smoothie, made from DOLE Frozen Fruit. Each smoothie was poured through a luge hidden in the ice sculptures into a handy takeaway […]

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Fiat and Initials set out on ‘See Things Differently’ tour

Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials.   The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an interactive installation at one of London’s busiest train stations, London King’s Cross, this Thursday […]

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Hovis appoints Hot Pickle as strategic partner for experiential

Hovis has appointed the experiential agency Hot Pickle as the strategic partner for experiential in 2017. Following the success of experiential campaigns on the Soft White and Best of Both ranges in 2016, Hovis plans more investment in the channel. The activity will consist of a fully integrated multi-­‐agency campaign with experiential at its core. […]

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All aboard Liverpool One’s Lego Express

Grosvenor Europe has announced The Lego Santa Express has pulled into Liverpool One, the first time the installation has been seen outside of London. The Lego Santa Express, which can be found on Liverpool One’s Paradise Street, is a one-of-a-kind custom built train made from over 500,000 Lego bricks.  It features three carriages: the engine […]

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Poppyscotland embarks on poppy seed hand out

Charity Poppyscotland will be handing out Seed Sticks to members of the public at a wide variety of events in the coming year as they seek to promote their life-changing services for the Armed Forces community in a new way.  Best known for running the Scottish Poppy Appeal, Poppyscotland will use Seed Sticks to help […]

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MARS Events appointed by Danone UK for Activia relaunch experiential.

Mars Events has been appointed by Danone UK to conceptualise, produce and activate a targeted shopper brand experience to announce the relaunch of its Activia yoghurt brand. Centred around its core message of “Start your day your way” the experience allows supermarket shoppers to try the product by choosing a number of different breakfast combinations […]

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Addison Lee dials up StreetPR to promote new app and corporate rebrand

Specialist staffing agency StreetPR helped leading private hire taxi firm Addison Lee promote its new app and its new corporate identity via a massively successful leafleting campaign at major rail and tube stations across London. The activity saw StreetPR provide Addison Lee with brand ambassadors to hand out £10 off flyers to commuters during the morning […]

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EBay opens emotionally powered shop

Hot off the heels of the busiest shopping weekend of the year, eBay opened the world’s first emotionally powered store in Central London. The Ultimate ‘do good, feel good’ Shop encouraged Brits to unwrap what it means to give thoughtfully this Christmas – in time for Giving Tuesday. Earlier in November, eBay released biometric research […]

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Sense launches new US agency following win of The Economist’s North America business

Real world marketing agency Sense is opening a new agency in the US, initially to handle experiential marketing programs for The Economist in North America, but with a long-term strategy of expanding its US business base. “Sense New York is an exciting milestone in the development of the agency,” said group managing director Nick Adams. “We’ve always held […]

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2Heads wins experiential contract with A+E Networks

Global media company A+E Networks has appointed 2Heads to deliver its presence at MIPCOM, the global market for entertainment content, following a competitive tender. Working in close partnership, the teams at 2heads developed a collaborative creative concept for the event, including an interactive central hub, a stylish terrace lounge and a series of collaborative meeting zones, […]

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B2Run and Fanomena collaborate ahead of the 2017 running season

In collaboration with software developed by Fanomena, B2Run will equip all their runners with a digital information tool, launching in time for the 2017 running season.Sponsors, runners and the environment are all set to benefit from the new concept, which will eventually be implemented across Germany. The concept, based on Fanomena’s software and B2Run, focuses […]

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Omobono continues to grow with launch of Dubai office

Omobono, the creative and technology agency for global enterprises, has opened an office in Dubai following a successful year, which included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a Queen’s Award for Enterprise. The agency has appointed Hadley Newman as managing director to support clients with specialist […]

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Primesight lands Rogue One: A Star Wars Story at Gatwick, in partnership with World Duty Free

Primesight and Gatwick Airport will be immersing passengers in an inter-galactic experience in an exclusive media collaboration with World Duty Free and Disney UK, as they bring an experiential campaign to both the North and South terminals to promote the launch of Rogue One: A Star Wars Story. More than five million passengers will engage […]

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Animated star of Kung-Fu Panda opens DreamWorks Lights at St George’s Hall

The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]

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George P. Johnson appoints Peter Davies as business development director, UK.

George P. Johnson (GPJ) has appointed Peter Davies to the newly created role of business development director, UK. Davies has worked across the breadth of disciplines for leading event agencies during his 20-year career, graduating into production roles, progressing into technical directorship and subsequently senior operational roles. He joined the client services team at GPJ […]

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Logobrand’s Sally Davis wins at Women in Business Awards

Sally Davis. managing director of field marketing agency Logobrand (pictured second left) has won the Nottingham Post’s Women in Business award in the Small Business category. Sally Davis has led Logobrand to be a growing force on Field Marketing with a fine record at the FMBE Awards including Field Marketing Agency of the Year in […]

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JCDecaux Airport launch first retailing experiential with Beats by Dr Dre

Beats by Dr. Dre have embarked on a two month experiential campaign at Heathrow Airport, showcasing their range of wireless headphones and speakers. Located in the heart of Terminal 5’s busy departure lounge, the large experiential stand boasts large digital screens, interactive demonstration counter and glamorous product displays. Passengers will be invited to test the […]

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Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

Chupa Chups Airheads, the fruit-based candy from Perfetti Van Melle, has launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus. The activity features a competition where […]

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Blitz|GES delivers AV production for Wildlife Photographer of the Year awards ceremony

The Natural History Museum have commended the work of Blitz|GES after a successful Wildlife Photographer of the Year awards ceremony. The Wildlife Photographer of the Year competition, owned and organised by the Natural History Museum, provides a showcase for the world’s very best nature photography.  One of the most prestigious photographic competitions of its kind, […]

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Projection Artworks helps Shaftsbury, Sister London and James Glancy dial up the magic at Seven Dials

Shaftesbury, along with integrated agency Sister London and lighting designers James Glancy Design, have teamed up with Projection Artworks  to inject an added wow factor into the big Christmas light switch-on at the West End’s shopping and dining destination, Seven Dials, courtesy of a magical 3D projection mapping show. Debuting at 6pm on Thursday 17 […]

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Volt Marketing taps StreetPR for event managers to run Ministry of Sound Society national student events tour

Events company Volt Marketing, which organises and markets dozens of Ministry of Sound (MoS) Society-branded events for students in university towns across the UK, has turned to specialist staffing agency StreetPR to recruit a team of dedicated event managers to run the individual gigs and functions. Volt ran nearly 60 MoS Society events during September […]

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The Market Creative wins British Ceramic Tile account

The Market Creative has been appointed by British Ceramic Tile to provide insight, marketing strategy and communications services. The appointment followed a two-way pitch and sees the agency take over from Brown Dog. The Market Creative is initially working on a consumer insight project, which will inform the brand strategy and ongoing marketing activity. Sue […]

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Jaguar and Imagination bring social VR to LA Auto Show

Jaguar working with Imagination and Rewind conceived and delivered a first-of-its-kind global social virtual reality experience at this year’s LA Auto Show. Supported by HTC and Dell, the launch showcased the new, all electric I-PACE Concept car. “For the first time in history, a global automotive brand has used social VR to launch their latest […]

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Dunkin’ Donuts, minicabit, Northern Rail and South West Trains answer the Ghostbusters call

Brand & Deliver has secured four high profile brand partners: Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of Ghostbusters on DVD & Blu-ray on 21st November, for client Sony Pictures Home Entertainment. Thirty years after the original supernatural comedy franchise took the world by storm, Ghostbusters returned to save […]

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New campaign launches to highlight how emotional and psychological factors are impacting effective diabetes management

The UK has the worst T2 diabetes blood glucose levels in Europe, so Sanofi is launching a new campaign dedicated to helping patients- ‘Highs & Lows: Better Balance for a Better Future’, that includes a Sanofi sponsored patient support website,  to help the 52% of patients with T2 diabetes who find it challenging to balance […]

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EDF Energy shows young girls the creative side of science with the Pretty Curious Studio experience

To address the critical under-representation of women in science, technology, engineering and maths (STEM), EDF Energy has created the Pretty Curious Studio – a series of hands-on experiences across the UK for girls in school years 8 and 9. Working with local schools to encourage participation, each of the four events run by real world […]

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Seven Dials launch immersive Christmas Wonderland

Shaftesbury celebrated a successful Seven Dials’ official Christmas display and experiential fashion and food shopping event, which took place on Thursday 17 November from 5-9pm. The switch-on at 6pm transformed Seven Dials into an enchanted wonderland to be enjoyed throughout December.  Glistening geometric forest animals such as a stag, bear and wolf came to life, accompanied by an exclusive Seven Dials Christmas poem linking the lights to a magical trail […]

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Gorilla delivers the world’s largest Lego ship to Trafalgar Square

  Event specialists Gorilla Marketing & Events has been involved in another world record, this time installing the largest Lego ship ever built into Trafalgar Square on Guinness World Records Day, and in time for the opening of the new Lego store in Leicester Square, for Copenhagen based freight company DFDS. Andy Gregorek, managing director […]

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Space chosen by Barilla for nationwide experiential tour

Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team of chefs […]

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Blitz|GES selected as official supplier to UK tour of Sister Act

Blitz|GES has been selected as an official supplier to the UK tour of Sister Act. The stage show stars Alexander Burke (X Factor) in the lead role with direction and choreography from Craig Revel-Horwood. Blitz|GES worked with the production team behind Sister Act earlier this year, when they provided sound equipment for the tour of […]

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Marks & Spencers and iMP embark on Vandwich tour

The Marks & Spencers Vandwich tour has been travelling around University campus’s in the UK rewarding students with free sandwiches and promoting graduate careers within the company. Ahead of the promotion students had to vote online for their university to receive the visit. The universities were put head-to-head against another local university to determine a […]

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Natural History Museum welcomes new head of venue hire

Natural History Museum has bolstered its event team with the appointment of Robert Wetherell as head of venue hire. Wetherell brings over 17 years of experience having previously worked at other unique venues in London. Overseeing the Museum’s sales and operations team, Wetherell will be responsible for the development of spaces for evening event opportunities, […]

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Freeman announces ICCA membership

Freeman has joined the International Congress and Convention Association (ICCA), a global community and knowledge hub for the international association meetings industry, representing more than 1,000 specialists in organising, transporting and accommodating international meetings and events. The Freeman ICCA membership provides a unique opportunity for the company to gain insights on key international meetings and […]

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Perfetti Van Melle appoints Maxus as lead media agency as it partners up to promote Mentos Mentors

Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million in billings. The Maxus appointment covers the entire Perfetti Van Melle brand portfolio, including: Mentos, Mentos Gum, Chupa Chups, Fruittella […]

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The National Gallery Company’s Delicious Art range to be available in Boots

This Christmas the National Gallery Company’s Delicious Art range will be available from an external retailer for the very first time. An exclusively designed selection of gift sets are now available at Boots, one of Britain’s largest high street retailers and a leading destination for Christmas gift shopping. Boots is launching the range, which consists […]

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Bluewater to host debut standalone pop-up for Smith & Sinclair

Land Securities has announced that Smith & Sinclair, the creators of the world’s first edible cocktails and flavour specialists are launching their first standalone pop up store ‘The Flavour Room, Bluewater’ in November 2016. Located in Bluewater’s popular Arcade area, adjacent to Rituals and Il Gusto, the 465 sq ft pop-up store, called The Flavour […]

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Sense partners with Hasbro Gaming for Bop It! tour

Showcasing its cutting-edge motion technology, the latest innovation of Hasbro Gaming’s Bop It! game will tour shopping centres across the UK in the run up to Christmas, giving consumers the chance to try out its 10 new ‘moves’ and share the fun through social media. Bop It! delivers a series of commands that players must […]

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Mobile Technik launch ‘Pop-Up’ at Event Tech Live

Mobile Technik has developed a ‘pop-up’ solution to offer flexibility to event organisers, brands and delegates looking to make an impact directly in the footfall of their target market, without spiralling costs. Organisers can let their imaginations run wild when it comes to uses, from pop-up pubs, to discreet breastfeeding and nappy changing spaces, ticketing […]

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Kru Live partner with MTV EMA’s, Rotterdam, 2016

MTV appointed Kru Live to provide a fully managed staffing solution at the recent EMA’s held in Rotterdam. Kru Live’s solution was to partner with their global network, The Staffing and Entertainment Collective.  As lead partner to MTV, Kru Live liaised with their local, fully procured and longstanding partner in Amsterdam to deliver MTV’s live […]

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We Are Social appoints Chris Hughes as Group Finance Controller

Global social media agency We Are Social has appointed Chris Hughes as group finance controller. Chris joins We Are Social from creative consultancy Radley Yeldar, where he was financial controller. Prior to Radley Yeldar he worked as financial controller at creative agency RPM. At We Are Social Chris will manage the company’s global financial structure […]

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Twenty One Pilots take over the tube in OOH campaign

Atlantic Records’ twenty one pilots  took over Wood Green tube station with fan art, ahead of their headline gigs at Alexandra Palace. The band’s Facebook page launched a call to action for fans to submit artwork that showcases what twenty one pilots means to them. Their submissions were used to take over Wood Green Station […]

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Verbalisation strengthens leadership team following agency growth

Verbalisation, the behavioural communications agency, has hired Rachel Emms as strategic development director and Nick Tate as chief growth officer following new business wins for The Sun, The Times, Dow Jones and Nuon Energy. The appointments follow a strong year for the agency, having doubled its revenue and grown its existing client base. Nick Tate […]

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intu launches Christmas grotto activity in partnership with Playmobil

The 100,000 children expected to be reached by the commercial brand partnership can look forward to meeting some larger than life Playmobil figures as well as Santa and will leave with a Playmobil gift. Each intu grotto will also have its own unique theme, from discovery lodges to winter wonderlands and polar expeditions. Jamie Dickinson, […]

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Freeman launches brand experience agency in China and Singapore

Freeman has announced it is integrating several of its creative services across the Asia Pacific region, including China and Singapore, under the company’s agency division, FreemanXP. The move comes after Freeman acquired Staging Connections Group Limited in November 2015. The event services company, with operations in Australia, New Zealand and Fiji, operated in Singapore as […]

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Worth Retail hosts Future Food event

Future Food is an event for Food and Drink businesses wanting to accelerate in the next 12 months. Hosted by Worth Retail on Monday, 21st November at the Natwest HQ in 250 Bishopsgate London, the 90 minute event will take an in depth look at the future of Food and Drink retail with insights from […]

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British Land submits plans for £300m Meadowhall Leisure

British Land, joint owner of Meadowhall in Sheffield, has submitted a detailed planning application to Sheffield City Council for a £300 million Meadowhall Leisure Hall.  Meadowhall is one of the strongest retail destinations in the UK and the proposed extension forms part of a five-year vision to extend the leisure offer at the centre, helping […]

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CIM launches new programme to turn today’s marketers into the business leaders of the future

The Chartered Institute of Marketing (CIM) has launched a new qualification designed to provide the platform senior marketers need to drive meaningful change and business growth. Equivalent level to a Master’s degree and an ideal stepping stone to an MBA, CIM’s new Marketing Leadership Programme has been developed together with business leaders, academics and senior […]

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The Spiegeltent arrives in Darlington

On Thursday 1 December, the town centre will become home to a Spiegeltent – an elaborately decorated wooden marquee with a domed top – which will provide the setting for a packed programme of festive events and activities. Lit by gaslight-style lanterns and dressed with mirrors and velvet, the Spiegeltent will form the  backdrop for […]

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King brings Candy Crush Soda colouring pop up to Old Street Station

Candy Crush Soda brought a splash of colour to Old Street station from the 25th to the 28th of October. Commuters could blast away their winter blues with Jelly Bean reds, Lemon Drop yellows and Soda Pop purples, at the ‘Colour in Candy Pop Up’. With help from the team at Paper Mate, mobile game […]

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Teapigs celebrate tenth birthday with fourth free tea day

On Wednesday November 2nd teapigs will be celebrating their tenth birthday with a free tea give away up and down the country. The teapigs team will be giving away over 100,000 cups of tea in over 400 teapigs stockists nationwide as well as “popping up” at various city locations. Waterloo station will be taken over […]

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Oldham welcomes old town hall with larger than life show

Oldham Council recently celebrated the opening of its newly refurbished £36.7m Old Town Hall development with a special public event held on Oct 21.  ‘On the Shoulders of Giants’, written by Sarah Nelson, featured an array of live music, street performances, and aerial silk performers suspended above the crowd in the new public space at […]

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Liverpool One welcomes Lego Yellow Submarine launch

The new Lego Ideas set, Beatles Yellow Submarine, was launched exclusively at Liverpool One’s Lego store on October 29.  The official global launch date for this product was November 1st, but Liverpool One visitors got to experience and purchase the product early, marked by a special event at the Liverpool One Lego Store. The Lego […]

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Royal Legion poppy appeal takes place at Bluewater

The Poppy Appeal 2016 launched on the last weekend of October at Bluewater as The Royal British Legion encouraged people to ‘rethink Remembrance’ during this year’s campaign.  The poppy and the work of the Legion are often associated with the First and Second World Wars and elderly veterans, however the charity is calling on the […]

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Carabao launches multi-million pound integrated marketing campaign

In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]

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Intu shopping centres turn into Halloween hotspots

Thousands of trick or treaters received a bumper haul from shops and restaurants across the UK this weekend. Debenhams at intu Trafford Centre, Cath Kidston at intu Metrocentre and Hamleys at intu Lakeside were among hundreds of high street names taking part in big trick or treat events at intu shopping centres on Saturday and […]

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Major retailers sign up to back #givingtuesday 2016

Some of the UK’s biggest and best known retailers have signed up to support this year’s #givingtuesday – the global day of giving. #givingtuesday – being held in the UK for the third time – takes place on Tuesday 29th November following Black Friday and Cyber Monday. It is led by the Charities Aid Foundation […]

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Haribo treats adults to a howling time

Adults from across the country received a monster makeover this week with the help of the Haribo Halloween Academy, which has been popping up in locations across the country in the countdown to the spooky occasion. A team of scare scholars have helped commuters at London Victoria and shoppers at Trinity Leeds to release their […]

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Nexus Engage creates interactive installation ahead of Charlotte Tilbury’s new store launch

Charlotte Tilbury, with the work of NexusEngage, has created Westfield’s first ever interactive retail installation to drive excitement and awareness of its new flagship store before it opens in Westfield’s, White City later this month. The campaign, which is running for eight weeks has been designed to drive huge customer excitement ahead of the store […]

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Bray Leino and Jägermeister bring the zombie apocalypse to pubs and bars

Jägermeister is all set to give party-goers a fright this Halloween, turning UK pubs and bars into scenes of the zombie apocalypse. Over 2,800 Zombie Takeover kits, created by Bray Leino, have been distributed to on-trade customers. They include a host of gory props and accessories to decorate venues and give staff and customers that […]

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Sonos hosts listening amnesty at Kings Cross Station

To demonstrate that ‘your music deserves better’, Sonos gave Londoners the opportunity to swap their inadequate speakers for a Sonos Play:1. In a ‘You’re Better Than This’ Amnesty, Sonos called for music lovers across the city to bring their speakers to King’s Cross Station on Wednesday October 26th at 8am. The first 300 people to […]

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Lida handcrafts new campaign for Ikea, with cross-stitched mailers

Digital and direct marketing agency, Lida  announces Ikea Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer Ikea. Tasked with helping Ikea build a stronger relationship with members of the Ikea Family, the campaign, created by Lida, sees a cross-stitched ‘email’ sent in the post to a targeted group of the member base. Through […]

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Exterion Media puts local nurse in the spotlight as Marie Curie takes over Manchester Victoria station

In a media first for Manchester Victoria, the station has been taken over by the terminal illness charity Marie Curie in partnership with Exterion Media and Northern. The activity aims to raise awareness of Marie Curie nurses who work through the night in people’s homes. The eight-week campaign deploys a combination of digital, experiential and […]

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LinkUK from BT, supported by digital advertising, will roll out across the capital next year

Londoners will benefit from the fastest free public Wi-Fi available, free phone calls and a range of other free digital services from next year, thanks to a new partnership between BT, Intersection, the urban innovation company behind LinkNYC, and Primesight. A new service, called LinkUK from BT, will see sleek, ultramodern kiosks called Links rolled out to […]

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Paddington to feature at Bluewater this Christmas

  Land Securities has announced a strategic partnership with The Copyrights Group to bring Paddington Bear to Bluewater. In a first for the industry, Paddington is appearing as a special guest at Bluewater’s new traditional-style Santa’s grotto, which features three distinct and magical experiences, including a toy workshop, within a unique 40 minute journey. Paddington will […]

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Sun-Pat launches integrated Fuel Your Dreams campaign

Sun-Pat has announced it is launching a campaign to encourage Brits to pursue their dreams. Teaming up with Olympic gold medal winning swimmer Adam Peaty, and TV and Olympic presenter Helen Skelton, Sun-Pat is asking consumers to tell them what they dream of for the chance for it to come true for a day. Sun-Pat, […]

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GPJ appoints Mary Kabra as Marketing Director, UK

Global experience marketing agency George P. Johnson (GPJ) has appointed Mary Kabra in the newly created role of marketing director, UK. Kabra joins GPJ from OgilvyOne where she was head of marketing and New Business. Prior to which, Kabra had roles in account management and business development at Engine Group, Publicis and Kitcatt Nohr. Jason […]

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Immersive horror experience launches at Bluewater

Land Securities’ House of the Dead launched officially on October 14. The experience runs until November 1 and is situated on Bluewater’s upper Rose Gallery. Created by Richard Cottier and Sally Duguid, the ‘House of the Dead’ experience is one of the UK’s most successful horror attractions.  The team was inspired to bring the popularity […]

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Circle Agency on track with The Orbis Access benchmark rally

Orbis Access decided to work with Circle Agency and The Corner to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, the agencies have created The Benchmark Rally, a giant 8m x 5m remote controlled race track situated in the heart of Jubilee Place […]

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Robert Harley promoted to Sodastream UK Sales Director

Robert Harley has been appointed as sales director of SodaStream UK. Harley joined the UK team in December 2014 as a national account manager. After an exciting year at SodaStream UK, he now takes the helm as sales director for the UK and he will take responsibility for developing the UK sales strategy at an […]

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Dell choose Provision Events for EMC world event

For the second time this year, EMC World have chosen Provision Events as their activation supplier for a three day partnering conference event with Dell, Callaway Golf and Top Golf. The event at the Austin Convention Centre, Texas USA is showcasing the latest Dell technology the official suppliers to the Golf brand Callaway who are […]

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Iceland launches new deal with UK’s only mummy vlogger network, brokered by the7stars

  Following the success of Iceland’s real mums vlogging campaign earlier this year, the UK retailer has extended its partnership with the UK’s only mummy vlogging network, Channel Mum. In a media first, planned and brokered by independent media agency the7stars, the partnership will see the vlog content roll out across broadcast VOD, digital VOD […]

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Freeman creates design council to innovate the brand experience channel

Freeman has announced the new Freeman Design Leadership Council, an influential group of 10 global design visionaries and leading experts tapped to collaboratively push the future of design for the brand experience category. The council was created and selected by Freeman chief design officer and author Bruce Mau. The group will advise Freeman as curators […]

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Freeman announces two new hires

Freeman has announced the hiring of two renowned executives, Peter McGrath and Haluk Kulin Peter McGrath, a longtime creative leader at The Walt Disney Company, starts his new role as senior vice president of creative for Freeman’s agency division FreemanXP. Haluk Kulin, a global marketing leader at multinational consumer goods company Unilever and a pioneer […]

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The Brooklyn Brothers and Islenska scoop Grand Prix and four Gold Effie Awards for Promote Iceland Tourism Campaign

London based creative agency The Brooklyn Brothers and Icelandic advertising agency Islenska scooped four EACA Euro Effies at the annual awards event in Brussels for their Inspired by Iceland tourism campaign, Ask Guðmundur. The agencies won jointly in four categories for the campaign, delivered on behalf of Promote Iceland; ‘Best Demonstration of Integrated Effectiveness’, ‘David […]

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Qualtrics adds Microsoft Executive as COO to continue exponential growth and global expansion ahead of IPO

Qualtrics, provider of the world’s leading insight platform, has announced the appointment of veteran Microsoft executive Zig Serafin as the company’s chief operating officer. Serafin will relocate from Washington to Utah, to lead operations during a time of rapid growth and international expansion for Qualtrics. “We are excited to bring an industry luminary of Zig’s […]

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Rockar’s fashion industry inspired Jaguar Land Rover store opens at Westfield Stratford

Rockar has launched its new Jaguar Land Rover store at Westfield Stratford.  Situated on The Street, adjacent to M&S, the store is an innovative new way for consumers to experience the Jaguar and Land Rover brands, and complements the two digital click-to-buy websites launched by Rockar last month. The new Westfield Stratford store reflects the […]

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the7stars promotes Up at The O2 with podcast campaign

Up at The O2 is launching its Autumn 2016 campaign using podcasting platform Acast in a deal brokered by the7stars. The campaign will use podcasts to increase awareness and promote the 90-minute experience that allows you to walk over the iconic roof of The O2 via a suspended walkway. Influencer content will also be shared […]

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