News

FirstVet launches in UK with Free Dog MOT clinics at DogFest

The mobile app service, FirstVet, which provides video call veterinary consultations, will be offering Free dog MOTs to deliver ‘peace of mind for pet owners’ at DogFest events this summer. Founded in Sweden, FirstVet delivers fast and affordable round-the-clock access to experienced vets via the FirstVet app. Its walk-in clinics at this year’s DogFest events, […]

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Seven Dials unveils public installation by Rene Gonzalez as part of a new ‘The Artist’s Artist Project’

Seven Dials has officially announced the next installation for its community initiative, The Artist’s Artist Project, which sees an ongoing series of public artworks exhibited in the unique West End destination, before being donated to selected charity partners. Displayed on Shorts Gardens, the latest work by Rene Gonzalez is titled At the Entrance of Seven […]

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Strata bolsters team with four new hires

Strata Creative Communications has announced four new appointments across the agency to support growing partnerships with existing and new clients. Mike Parrott joins the senior leadership team in the newly created role of head of incentives and client service director, based in Soho, London. Ecem Pasa joins the creative department in the role of junior […]

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Imagination launches London Yards Festival with Major League Baseball

Major League Baseball has announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]

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Uncommon partners with Marcus Lyall to reduce stress this Mental Health Awareness Week

With a strong focus on mental wellbeing in the workplace, Uncommon’s flagship space, Liverpool Street, which will be fully open to members from the 20th May.  The space has collaborated with leading light artist Marcus Lyall, to provide Uncommon’s newest space on Liverpool Street with a bespoke light and sound installation. It monitors heart rates […]

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eBay brings its Retail Revival programme to life in the UK

Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally. The world’s largest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The initiative supports small to medium-sized business (SMBs) by […]

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Multi-brand National BBQ Week returns

Back for the 23rd time, National BBQ Week will encourage consumers to go for the grill, become Better BBQ’ers and enjoy some gastro-grilling at the start of the great British summer. National BBQ Week has been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’** but also […]

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RS Components launch electrifying tour of Germany

  Following on from a successful tour of the UK, RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), a global multi-channel provider of industrial and electronic products and solutions is bringing together products from its world-leading technology partners, with the launch of an extensive roadshow across Germany. Managed by global roadshow expert […]

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Major League Baseball appoints XYZ to engage with a new generation of fans with the launch of 2019 softball60 series in London

MLB has appointed the brand experience agency, XYZ to create a socially-powered baseball experience in the heart of London called the MLB Softball60 Series – a new fast-paced inclusive team sport for Europe that will ramp up excitement and awareness ahead of the Mitel & MLB Present London Series 2019. MLB has launched MLB Softball60, […]

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Entrepreneurs join forces to launch next-gen marketing agency for fast-growth companies

New-style marketing group Crowdify, which has been designed to deliver the marketing needs of 21st century brands and fast-growth companies, has launched in the UK with a roster of clients, including Tottenham Hotspur, NHS, ViaVan, HiyaCar, Modball and PureGym. A next-gen communications ecosystem built for the new generation of clients, communities, frontiers and consumers, Crowdify […]

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Nissan provides unlimited mobile charging with Lifesaver Power

Lifesaver Power – a power bank sharing service – are revolutionising the way people access power on the go. They will be providing an unlimited mobile charging network – “Press for Power” – across two days of the Electrify the World tour. The #electrifytheworld movement was created by Nissan as an initiative towards sustainable electric […]

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Yakult launches first AR experience to promote the science of wellbeing

Yakult UK has launched its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier this year. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought to […]

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Jackanory brings the Spirit of Summer to Radio Rooftop

Radio Rooftop, ME London Hotel’s bar has been transformed by Jackanory into Spirit of Summer terraces in collaboration with Patrón Tequila and Bombay Sapphire. Located on the 10thfloor, each terrace has been transformed into an exclusive, immersive space perfect for enjoying the warmer weather and the unique views across the River Thames. Each side – […]

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Burger King appoints Frank as its lead PR agency

Burger King has selected Frank as its UK PR Agency of Record after a four-way competitive pitch. Frank will be pivotal in supporting the fast food chain’s brand transformation programme through integrated consumer campaigns in collaboration with BBH and Coolr. With some exciting new product launches upcoming for the brand, Frank will be delivering creative activations […]

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Ice turns ten

Ice celebrates its 10th birthday this year.  It’s been 10 years of creating experiences as one of the UK’s first Brand Experience Agencies. Ice has spent the last decade helping key client O2 conquer the mobile market; supporting its sponsorship activity in music at The O2 and O2 Academies, its involvement with England Rugby as a […]

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Queensgate celebrates with Summer in the City Event

  Lendlease and Invesco Real Estate, the global real estate investment manager, are celebrating the success of ‘Summer in the City’, an event that took place on 4 May at Queensgate shopping centre in Peterborough. Hosted by celebrity personality Ferne McCann, the fashion-focused event attracted thousands of visitors to Central Square for two days of […]

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BMW i and National Trust unveil ‘Create with Nature’ roadshow

BMW i and the National Trust have teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of workshops demonstrates to visitors how to make beautiful objects out of sustainable and natural materials at National Trust places. The activation, developed by marketing services […]

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Blackjack’s Andy DeVito joins KVA

KVA, the digital communications and brand experience agency with a creative soul, has strengthened its leadership team with the appointment of travel retail and experiential marketing specialist Andy DeVito as client services director. DeVito joins KVA from Blackjack Promotions, where he was responsible for improving the integration of the creative, design, planning and logistics. DeVito […]

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Oliver hires new UK Group COO

In-house agency Oliver is continuing to bolster its senior leadership team with the appointment of Publicis Groupe veteran Jason Bailis as its UK Group chief operating officer. Bailis will report directly to Oliver’s UK CEO, Sharon Whale. His remit is to ensure operational rigour throughout the business as it settles into Y&MJ’s roster, overseeing the […]

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Velorution spins onto The King’s Road

Sloane Stanley has  announced the opening of premium urban lifestyle cycling store, Velorution, at 325 King’s Road. Specialising in urban, electric and folding bikes with stylish apparel and accessories, this is the fifth Velorution store in London.  Selecting the highest-quality and most innovative products from across the globe, this store will bring a unique offering […]

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Azalea announces new appointments

Specialist sports and tourism agency Azalea has moved to bolster its in-house expertise with a flurry of new appointments as it continues to acquire clients and undertake fresh projects. Daniel Chidley, who joined the company six years ago and has 14 years’ experience in UK and European leisure tourism, has been appointed to the board […]

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Imagination names Sarah Campbell as creative strategy officer

Global experience agency, Imagination has appointed  Sarah Campbell as creative strategy officer. Sarah joins Imagination’s management team and will work closely alongside Group CEO, Patrick Reid, and chief creative officer, Julian Baker, to drive business growth and enhance the agency’s creative strategy. She will work across Imagination’s clients including Ford, Major League Baseball, Shell, Jaguar […]

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Ingenuity London launches new business events in Amsterdam

Ingenuity London has announced the launch of its first ever European new business event in Amsterdam on 5th June. Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.  Great engaging video content is now one of the, if not the most, important […]

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Initials launches technology and innovation unit LABS with two senior team appointments

Creative agency Initials has announced the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialised approach to optimising digital and technology infrastructure for its clients. LABS will be led by two newly-appointed senior hires: Dominic Murray as digital and innovation director and Simon Smith as head of digital operations. […]

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North West Tourism Operator celebrates 20th anniversary with £5m investment

  North West-based leisure and tourism operator Heritage Great Britain PLC (HGB) is celebrating its 20th anniversary with a £5m investment across its portfolio. This year also marks a decade working with Santander, who are helping fund some of HGB’s activities over the next 3 years. HGB looks after some of the UK’s most recognisable […]

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Foster’s Friday campaign looks to kick off the weekend with the return of Brad and Dan

Australian-born lager Foster’s put the fun back into Friday with a major on-trade campaign featuring the brand’s  Aussie agony uncles Brad and Dan. The campaign, Foster’s Friday, gives drinkers the chance to win £1,000 in cash plus other prizes of Foster’s merchandise through an instant win scratch card mechanic. The activation links to Foster’s new £6m […]

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Amplify matches growth with four new senior hires

Amplify is appointing four new senior Creative and Live team hires after experiencing 92% growth in 2018. Nate Thompson joins the London HQ as Creative Director; Paige Lewis expands the UK’s Business team; Laura Shalders bolsters London’s Live team as Senior Project Manager; and Anneka Lettunich joins Amplify’s newly launched Australian office as Art Director. Thompson, […]

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Liveforce acquires Watu

Furthering the Liveforce vision to create a seamless, super simple, lightning fast workforce management application, the company has acquired Watu, the pioneering promotional staffing platform, as it looks to radically grow market share and ramp revenue growth. Watu pioneered the on-demand platform for promotional staffing, developing what is now seen as industry standard technology features […]

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Imagination partners with voice & AI experts Rain to build brand experiences of the future

Global experience agency Imagination and voice and conversational AI experts Rain this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]

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The Florist opens at intu Watford’s £180 million expansion

New World Trading Company has opened its  bar and restaurant concept The Florist at the 400,000 sq ft extension to retail and leisure destination intu Watford. Intu has invested £180 million to expand the shopping centre and this has attracted a range of new retail and leisure tenants and promoted Watford to a top-20 retail […]

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Bahlsen appoints Sense for Pickup! campaign

 Following a three-way agency pitch, biscuit company Bahlsen has appointed global brand experience agency Sense to deliver a nationwide experiential sampling campaign for Pickup!, the chocolate biscuit bar with attitude. Launching this summer, Sense will also be working with the integrated agency Threepipe and Bahlsen’s incumbent PR agency Tase to deliver a campaign that spans […]

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Orangetheory Fitness to use AR to promote Wonder Woman race affiliation

Imagination Park Technologies Inc. the company bringing augmented reality experiences to consumers and sports fans globally, has announced that Orangetheory Fitness will don its super hero cape and bring an augmented reality experience to the people of Fargo, North Dakota. “Orangetheory will be using Imagination Park’s augmented reality (AR) platform to engage new and existing members,” said […]

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Twelve and Cancer Research UK celebrate Football Shirt Friday with industry 5 a side

  It was raining goals, oranges, and charitable donations on Friday as creative and production agency, Twelve, held a 5-a-side football tournament to mark Football Shirt Friday. In London, Shepherd’s Bush, teams were fielded by Communisis, Twelve, EE, Merlin, Cancer Research UK and Salt TV raising money for the Bobby Moore Fund. Twelve recently produced a social media […]

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Simon Burton launches new awards agency

Event industry veteran, Simon Burton, has launched a new agency dedicated to awards and awards campaigns.  Iconify starts with 3 projects in its portfolio: Charity Film Awards, Young Guns (an emerging art awards) and World Exhibition Stand Awards (a joint venture with Mash Media). Two more launches, World Sports Photography Awards and Blockbusters (the International […]

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Mr. Men Little Miss and The Spice Girls launch four new books

Mr.Men Little Miss has announced a deal with the Spice Girls to create four new books and a range of merchandise adding to their character range; Little Miss Sporty, Little Miss Baby, Little Miss Scary and Little Miss Ginger. Both Spice Girls and Mr. Men Little Miss fans will be able to pre-order the books and buy […]

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An environmental message in a bottle washes up in Sunderland

A ship in a bottle will carry an environmental message to Sunderland shoppers when it goes on display in the city in late May. The sculpture, which is the work of renowned glass artist Ayako Tani, will be unveiled at the Bridges shopping centre on Wednesday 29 May. It is a tribute to the city’s […]

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Dettol commits to sustainability with The Trigger Project

With the average UK household generating over a tonne of waste each year, about the weight of a small car, Dettol is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibres. The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to […]

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Lucky Generals turn twitter hate into kindness

According to research by the Holocaust Memorial Trust, social media platforms like Twitter and Facebook now account for 59% of all hate crime. But some users are fighting back – and not in the way you might expect. @LuckyBastards_  is a Twitter account which claims to “turn hateful Bastards into lucky windfalls, for good causes”.  It achieves this by messaging […]

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Liz Lean PR grows team with recruitment of new senior account manager

Sandbanks-based public relations and communications agency Liz Lean PR has strengthened its team with the appointment of Belinda Rastall to the role of senior account manager. Belinda joins the 15-strong team in response to recent client wins and to assist in the further growth of the agency, whose client list includes organisations such as Hall […]

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Saatchi & Saatchi London hires Dan Treichel

  Saatchi & Saatchi London has appointed Dan Treichel as its executive creative director. Treichel is the creative mind behind many lauded campaigns, including the world-renowned “Climate Name Change”, which was the 7th most awarded campaign in the world in 2014. Reporting to Chief Creative Officer, Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for […]

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Yorkshire PR firm lands triple-continent comms retainer

Scriba PR is celebrating a solid start to 2019, having secured a hat-trick of international contract wins with global shredder manufacturer client, Untha. As the bolt-on communications department for the Austria-headquartered firm, the latest appointment will see the Yorkshire agency work across three continents. Already responsible for all media relations for the Energy from Waste […]

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Bearded Kitten and Raccoon help deliver Propercorn’s Cement Mixer Tour

Propercorn is touring the country in a 33ft pink cement mixer. The colourful campaign is designed to showcase the brand’s range of eight popcorn flavours and bring to life the story behind Propercorn’s entrepreneurial inception. Inspired by the TV programme Top Gear, co-founder Cassandra Stavrou famously used a car spraying kit in her mother’s kitchen […]

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Silverburn hosts a night at the circus

For one night only, Silverburn, Glasgow’s leading retail and leisure destination, brought the magic of the circus alive at its ‘Shopping Affair’ event. The event featured circus-style attractions including a Fashionista Ringmaster, giant catwalk models,  jugglers, and spinning wheel artists. There was a range of exclusive retailer discounts on offer throughout the evening, with up to 25% off […]

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PlayPass confirms more cashless UK festivals and extended capabilities

PlayPass announces more cashless UK festivals with focus on sustainability, families and mobile app integration. Joining the  provider’s rapidly expanding client list, and going cashless for the first time, are the 10,000-capacity Lakefest in the Cotswolds, the trio of one-day festivals – Smoked & Uncut, the inaugural London Dessert Festival at the Truman Brewery, and […]

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Xbox promotes a new type of travel with ‘Visit Xbox’ – a tourism campaign for game worlds by McCann London

Xbox and McCann London are proud to announce their latest campaign “Visit Xbox.” The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay. Celebrating Xbox One X Enhanced games which have been updated or built specifically to take advantage of the […]

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Space invites Liverpool to create the world’s most playful advert as part of a City Takeover by Monkey Shoulder

Over the Easter weekend drinkers in Liverpool had the chance to grab hundreds of paint-bombs and co-create a colourful ad on a 16-foot billboard as part of a ‘City Blitz’ campaign by Monkey Shoulder. Dubbed the world’s most playful advert, the execution took place on the 19th and 20th of April in Liverpool city centre and showcased […]

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Tactical Solutions enters the 2019 Grocery Aid Windermere Row

British charity, Grocery Aid, is hosting the Windermere Row again this year. Grocery Aid is a registered charity based in the UK, founded in 1857 which support people in need across the country’s grocery industry, whether they’re from corner shops or large-scale factories The Windmere Row raises money for the charity. As a company that supports […]

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New Balance gives energy boost to Virgin Money Marathon Runners

Marking its second year sponsoring the Virgin Money London Marathon, global athletic leader New Balance is bringing  an unexpected energy boost to runners during this year’s race, just as they need it most; the dreaded Mile 24. The Blackfriars section of the Virgin Money London Marathon course is notorious among runners, due to its long […]

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Tactical Solutions’ Dave Rees Training Scholarship announces winners

Launched in loving memory of sales director Dave Rees, who sadly passed away last year, this scholarship aims to make a positive change across Tactical Solutions and the local communities. The Dave Rees Scholarship Award is available to all Tactical Solutions employees on an annual basis. This year with a deadline of Febuary 28th. The […]

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RPM and National Trust kick off 12th annual Cadbury Easter Egg hunt

The annual Cadbury National Trust Easter Egg Hunt ran across the Trust’s 306 properties across the UK over the Easter bank holiday weekend. For the sixth year running, RPM executed the experiential element of the campaign. Cadbury provided each property that signed up with the National Trust and National Trust for Scotland portfolio with the […]

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Elmlea Pop-up café offers free zero waste lunches

Open for one-day-only on Wednesday 24th April, the eatery dubbed the ‘Taste, Not Waste’ café will be serving hundreds of free lunches using the top 20 foods most likely destined for landfill in line with Stop Food Waste Day. Food waste is a global issue with a wide variety of environmental, social and economic impacts. New research […]

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INVNT supports genesis in the unveiling of its small car big city mint concept at Hudson Yards

INVNT has partnered with  luxury automotive brand Genesis this week, to launch its new Mint Concept, the all-electric, luxury car for the city – ahead of the New York International Auto Show, which kicked off on Friday, April 19. INVNT provided strategic and creative insight, while managing all production for the exclusive experience, which was […]

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Ingenuity London appoints Rebecca Jones to bolster Amazon expertise

Joining the growing team, Jones brings with her significant experience from her time at Amazon in the roles of Brand Specialist and AVS Team Leader. Her insider insight will deepen the new business consultancy’s knowledge of the eCommerce giant, this will allow the team to help agencies develop their offering in this area and capitalise […]

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Mad River wins Eventex’s Best Event Team award

Eventex, the Internationally recognised awards ceremony for the Event industry now in its 10thyear, has announced their winners for 2019, naming Mad River, ‘Best Event Team’. The competition was fierce but Mad River pipped their shortlisted competition, that included teams from China and Netherlands, to the post through their innovation, processes and adventurous team spirit. […]

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Pokémon Detective Pikachu pop-up comes to London

Warner Bros. Pictures and Legendary Pictures invite audiences to enjoy the sights, sounds fun and flavours of the Pokémon Detective Pikachu Pop-up when it opens its doors in London next month ahead of the first-ever live-action Pokémon film, the comedy adventure “ Pokémon Detective Pikachu,” in theatres in the UK on Friday 10th May 2019. The pop-up opens […]

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Stansted Express are empowering travellers with a smart, hyper-contextual Digital Out of Home campaign

Clever digital Out of Home ads at London Stansted Airport are enabling commuters to make quick-fire judgements on the quickest route into Central London. Digital Out of Home production agency DOOH.com in partnership with LIDA, who are part of the M&C Saatchi Group, have designed the logic behind the system, ensuring travellers are provided with […]

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Jackanory creates All Bar One takeover to highlight Chambord’s ‘Live Rose Tinted’ campaign

To raise awareness of Chambord’s ‘Live Rose Tinted’ campaign and drive sales of the French black raspberry liqueur, Jackanory have created a full exterior and interior takeover of All Bar One in Windsor. Full branding and decorative touches inside and out will encourage drinkers to choose fun over the norm and to ‘live rose tinted’. […]

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Polo Ralph Lauren strides into Liverpool One

Grosvenor Europe has announced that global fashion brand, Polo Ralph Lauren, has officially opened its 1,900 sq ft new store on Liverpool One’s Peter’s Lane.  The new store showcases both womenswear and menswear collections of the brand’s classic yet spirited American style. Designed by an in-house team, the space combines elements of collegiate sports with […]

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Primark opens at Centre:MK

Joint owners of centre:mk, Hermes Investment Management and AustralianSuper, have announced that international fashion retailer, Primark, has officially opened its highly anticipated 75,000 sq ft store within centre:mk. The record letting is the largest new store to open at the shopping centre in the last 25 years.  The opening also follows successful footfall growth above […]

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Carlsberg gets honest about its beer

Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]

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April showers trigger interactive outdoor campaign raising the link between the sea and the sky

DOOH.com deliver hyper-reactive rainfall activated campaign as winners of Ocean’s annual Digital Creative comp DOOH.com has delivered on a brand new innovative OOH campaign for agency Glimpse and not-for-profit collective ‘We Are Ocean’ that takes the issues facing the world’s oceans and projects them to people living in UK cities using the brilliantly simple mechanism […]

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ESI Media appoints new chief digital revenue officer

ESI Media today announces the appointment of Andy Morley to the role of chief digital revenue officer. Morley brings over twenty years of expertise across digital audiences, agency sales, programmatic buying and selling, tech delivery and data. He has held senior roles at Emap and The Telegraph, as well as technology companies Grapeshot and Telaria. […]

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Sense expands team in the wake of key business wins

Sense has grown its account management and production teams as part of its global expansion strategy. The move follows a successful start to 2019 and coincides with a number of major client wins, including MGA, Ebay and Bahlsen. Stephanie Haigh joins as account manager, while Jon Vine-Groves takes on the role of senior production executive. […]

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Liverpool indoor funfair opens its doors

  New attraction, Liverpool Indoor Funfair, has opened its doors for eight days of Easter excitement. The event, which is visiting Liverpool for the first time, was unveiled by the Lord Mayor of Liverpool, Cllr Christine Banks, and her granddaughter 6-year-old Emilia Fitzpatrick. Set within 60,000 sq ft of Exhibition Centre Liverpool, on the banks of the […]

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D/sruption launches Top 50 Index

D/sruption  has announced the launch of its  Disruption50  Index – a competition for companies championing emerging technologies and business models,  to show how they are turning today’s trends into the next wave of disruption.    D/sruption  has teamed up with  Hotwire,  on the Disruption50  to help evaluate the tech and innovation which will change the business landscape in 2019. […]

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ABB FIA Formula E and CSM Live reduce plastic production and waste at events

Formula E enlisted CSM Live to develop new solutions for trackside branding, and after 12-months of intensive research, a new strong, durable and sustainable alternative will be applied to the barriers lining each circuit – starting in the Italian capital for the GEOX Rome E-Prix and the first instalment of the voestalpine European races on […]

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Halo Top celebrates new range with London sampling campaign

Halo Top Creamery celebrates the launch of its brand-new snackable ice cream sticks by giving away more than 10,000 free samples to its most dedicated fans, from a special frozen telephone box. For just two days on April 11 and 12, Halo Top will take over one of central London’s Russel Square and turn it […]

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Stork unveils Game of Thrones baked sculptures

To celebrate the return of the most anticipated TV series finale this year, Stork baking spread commissioned food artist, Michelle Wibowo, to pay homage to this pop culture moment and create a bake inspired by the show. The ‘Stork’ family line-up was unveiled in the country’s capital, overlooking  Tower Bridge. Made from fluffy sponge – thanks […]

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Creativebrief’s Eddie Frame joins Sense

Brand experience agency Sense has appointed Eddie Frame as business development manager to drive forward its growth strategy. Frame joins Sense from Creativebrief where he was client relationship manager. Working alongside the agency’s senior team, Frame’s role will involve building relationships with brands and raising awareness of Sense’s capabilities. Along with its London HQ, Sense […]

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Frank and Huawei bring the Northern Lights to London

Huawei brought the Northern Lights to the skies of London last weekend, with a  laser art installation to mark the UK launch of the new Huawei P30 Series and new ‘Aurora’ colour. Lighting up the night sky above the iconic Tower of London, the global technology leader commissioned immersive artist Dan Acher to recreate a […]

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DeVries Global wins Lancaster

Monaco-born skin and suncare brand Lancaster has appointed DeVries Global to handle a forthcoming brand campaign this summer.  The campaign spans traditional media relations, influencer engagement, social media and consumer events, with the brand taking on sponsorships of Chestertons Polo in the Park this June, and music festival Calvi on the Rocks, held in Corsica […]

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Oliver hires Richard Stainer for CEO, global clients role

In-house specialist agency Oliver has boosted its global senior leadership with the addition of Richard Stainer, who has been appointed as its CEO, global clients. Stainer – whose appointment comes hot on the heels of the acquisition of Oliver’s parent firm, Inside Ideas Group, by You & Mr Jones – has an overarching remit to expand Oliver’s […]

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N2O creates hands-on experience for Crave

Mars Petcare drew on the power of experiential marketing to launch Crave, its new ancestral pet food range, on the last weekend in March. The two-day activation, designed and delivered by experiential marketing agency N2O, invited Tesco customers to ‘go wild on safari’ as it introduced Crave’s natural pet food credentials. Customers at Tesco’s New […]

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Twelve kicks off Football Shirt Friday campaign on behalf of The Bobby Moore Fund and Cancer Research UK

Twelve has announced its latest work for the Bobby Moore Fund’s seventh annual Football Shirt Friday.  Taking place during Bowel Cancer Awareness Month, Football Shirt Friday encourages people across the UK to proudly wear their shirts on April 26th raise money to help fund life-saving bowel cancer research. Alongside researchers and people affected by cancer, […]

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The British Army and The Night’s Watch team up to launch GoT season 8

Members of the public visiting the Tower of London were treated to a suprising spectacle as the British Army’s Coldstream Guards performed a rendition of the Game of Thrones theme tune as the ‘Night’s Watch’ from the global TV phenomenon performed a unique military display. Emerging from the Bloody Tower at the Tower of London, […]

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Raptor bag their biggest campaign to date with Deliveroo

Deliveroo student brand ambassador campaign 2019 from Raptor Marketing on Vimeo.   Raptor have been Deliveroo’s student marketing agency of choice since the brand’s conception four years ago.  Raptor have supported Deliveroo with building brand awareness on campus, food drops, merchandise distribution and social media campaigns, as well as recruiting new Deliveroo student riders via […]

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ANNA appoints Taylor Herring to lead marketing on miaowing debit card initiative

Current account provider ANNA has appointed Taylor Herring to lead a marketing campaign to expand on the success of their miaowing debit card initiative. ANNA (Absolutely No-Nonsense Admin) – a mobile business account and digital admin assistant – launched its miaowing debit card in September 2018 and will partner with creative agency Taylor Herring to lead […]

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Everton and Angry Birds named best Gaming-Based Sponsorship at UK Sponsorship Awards

Everton Football Club’s ground-breaking partnership with Angry Birds was recognised at the UK Sponsorship Awards. The Club and Rovio beat off competition from DHL’s partnership with esports organiser ESL (Electronic Sports League) and One Plus’s partnership with Fnatic. The Blues teamed up with Rovio in August 2018 to create a global first when they introduced […]

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Ford and Imagination launch latest “Go Further” event to showcase mobility solutions of the future

Global experience agency Imagination and Ford Motor Company this week unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests […]

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Unicef UK appoints the community for brand transformation

After having met with several agencies for chemistry meetings and ending with a competitive pitch Unicef UK, the world’s largest children’s charity, has appointed the community London as its strategic and creative partner, effective immediately. “The community inspired us with their unique understanding of the world and their perspective on how we could bring our […]

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New cinema approved for Frenchgate, Doncaster

Frenchgate Shopping Centre in Doncaster has received planning consent for a multiplex cinema and is currently in discussions with two well-known cinema brands.  Work on the £8 million investment will begin later this year, ahead of a spring 2020 opening.  The planning permission is part of an ongoing investment strategy by the centre’s owners, The […]

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Hotwire and The Hoffman Agency form partnership in Asia

Hotwire, the global communications agency,  has announced an exclusive partnership with The Hoffman Agency to collaborate in Asia. The agreement, which is effective immediately, will see Hotwire work with The Hoffman Agency’s wholly owned offices in Singapore, China, Hong Kong, Taiwan, Japan, Korea, and Indonesia as part of its global network of offices and exclusive partners.  Hotwire operates through 11 wholly owned offices across North America, Europe and Australia and supports […]

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Phil Molyneux brings fresh perspective as new Freeman President

Positioning the organisation for continued growth and diversification, Freeman, has announced it has named Phil Molyneux as its new president. Molyneux is a technology engineer with a depth of global experience driving major consumer brands like SONY and Dyson. “Event marketing is evolving into a data-driven industry — as proven by our recent Data Benchmark Study […]

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INVNT appoints Adam Harriden as executive creative director

INVNT, the global live brand story telling agency, has appointed Adam Harriden to the role of executive creative director. Harriden brings nearly 20 years’ experience to the role, and has worked in a creative capacity at agencies including Jack Morton New York, Host/Havas’s PR arm, Red Agency, Clemenger BBDO’s experiential agency, Traffik, and most recently […]

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Jack Morton appoints Shelley Elkins as chief creative officer

Jack Morton has announced that Shelley Elkins has been named chief creative officer. Elkins has been promoted to the role from senior vice president, executive creative director. As chief creative officer, Elkins will join the agency’s executive leadership team and be responsible for steering its creative vision globally, which includes chairing Jack Morton’s Creative Council of senior […]

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Caboose & Co prove front runners at Cheltenham Festival

Temporary event accommodation supplier, Caboose & Co, provided a luxury 42-room temporary hotel for Cheltenham Festival racegoers from 12th-15thMarch 2019. Situated on Hunting Butts Farm, just 300 metres from Cheltenham Racecourses’ entrance, a pop-up hotel was run by Caboose & Co, responsible for unit provision, daily site management including a manned reception from 8am- 8pm, […]

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Euroleague Basketball and IMG Live team up with EMS on roadshow

  Europe’s premier basketball club competition, EuroLeague Basketball, is taking the courtside experience to the streets of five major European destinations, following the launch of a five-week roadshow tour across Spain and Germany. Partnering with global roadshow experts Event Marketing Solutions (EMS) and experiential marketing agency IMG Live, the tour launched in Valencia last weekend […]

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London landlord launches innovative leasing approach

LabTech, owner of Camden Market, and Colliers International has created an innovative new approach to leasing the retail and F&B element of Hawley Wharf, the 580,000 sq ft mixed-use destination that is due to open in Camden this autumn. The programme, which will formally launch at an open house event in Hawley Wharf on April […]

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Wonder London expands creative team with seven new hires

Brand Experience agency, Wonder London, has announced the appointment of seven new hires to bolster the creative team – all of whom will be reporting directly into design director, David Crease. As Wonder looks to enhance their creative offering, the new appointments have been a big focus to kick off 2019. The hires include Tom Maxwell, […]

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Upside Down House UK turns heads at intu Lakeside

  An extraordinary two-storey inverted home offering customers ‘a zero-gravity’ experience will open its doors at intu Lakeside this month. The Upside Down House UK is the second to launch in the UK, with more set to arrive this year as part of an expansion across the south east of England. Customers can walk on […]

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Popcorn PR announces new client win

Popcorn PR has been appointed by Hawaiian island inspired haircare brand Maui Moisture as its retained UK consumer PR agency following a competitive three-way pitch. Maui Moisture has brought Popcorn on board to implement an integrated PR, social media and influencer programme, utilising relevant seasonal peaks to generate authentic emotional brand connection with key audiences. […]

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Haygarth and Kiehl’s face the extremes

Haygarth’s campaign for Kiehl’s – the luxury beauty retailer – went live in London last weekend. Since Kiehl’s Ultra Facial Cream is great at handling the extreme conditions that skin can’t, The team used this nugget of information as inspiration to create an innovative retail experience at the Covent Garden store. The concept encouraged passers-by […]

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Little Tikes announces Play Big Tour

Little Tykes is marking its 50th birthday with experiential marketing activity across the UK during April run by Sense. This spring, Little Tikes is set to launch one of its most playful campaigns to date. As the toy brand celebrates its milestone year in the industry, it will launch its anniversary campaign entitled Play Big. To kick […]

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HurdlGram programmatic direct mail set to deliver big returns for brands

Direct Mail specialist, Hurdle, has launched its all-new, data-driven Programmatic Direct Mail service, HurdlGram. The new service enables brand owners, and media agencies, to efficiently and effectively deliver highly targeted, personalised experiences as part of a truly integrated multi-channel customer engagement strategy. Bringing together the dynamic integration of customer data from CRM systems, demographics, web browsing […]

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Senior hires at Wessanen look to drive UK brand growth

Bryan Martins and Matin MacDonald have been recruited to deliver sustainability-focused UK sales & marketing strategy Pioneering natural food company Wessanen – owner of Clipper Teas, Kallø, Whole Earth and Mrs Crimble’s – has bolstered its senior management team with the strategic appointments of both a new marketing & category director and sales director to head up […]

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Telescope Appoints Kevin Brown as UK managing director

Telescope has appointed Kevin Brown as its UK managing director. With a background working with leading media companies and major brands on high impact campaigns in the US, in the past 18 months Telescope has already gained traction in the UK working with clients such as the BBC, Vodafone Global, Walkers Crisps, Formula E, the […]

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