News

New tech focused staffing agency, Experience Engine, launches

Experience Engine is a new world promotional staffing agency specialising in Tech and International led activations for businesses across sectors with high aspirations in these areas. We believe that Experiences come first. Every time. The role of a ‘Brand Ambassador’ has never been more prevalent, as brands looks to differentiate and communicate their brand messages. Julie […]

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Brand Engagement Week sets up as ‘by the industry for the industry’.

Brand Engagement Week (16th – 22nd October 2017), a project set up by the FMBE team, officially launches today. The week will be a week long set of events showcasing live and interactive sales and marketing techniques. The project gets underway this evening in consultation with an industry panel of 60 experts many of whom […]

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Mattel Play! Liverpool celebrates first birthday

The operators of Mattel Play! Liverpool say visitor numbers to the children’s attraction have “exceeded expectations” during its first year of opening. It comes as children from across Merseyside joined The Fat Controller for a special birthday celebration at the waterfront attraction to mark the 12 months since the family entertainment centre launched as the […]

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Bridgestone UK announces Olympic partnership activation campaign

Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]

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Brand & Deliver wins 2017 events contract with LG

Technology giant LG has renewed its B2B events contract with Brand & Deliver for a twelve-month period, following a successful year in which the agency delivered over 40 events. Brand & Deliver will provide content and production services to LG’s Home Entertainment and Home Appliances divisions, including internal and trade events. Brand & Deliver has […]

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RPM Launches Cadbury Egg Hunts Campaign at National Trust Properties

RPM have revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between the brand […]

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Bosch launches 3D ad campaign at Piccadilly Circus tube station

Bosch Home Appliances has launched a 3D advertising campaign at Piccadilly Circus Underground Station to promote its range of i-DOS washing machines.  Devised and activated by integrated marketing agency Bonfire Creative Intelligence, the campaign takes over two shop units in the ticket hall and utilises various other ad spaces throughout the station.  One unit, dressed […]

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Shell’s Consolidation Strengthens World’s Most Valuable Oil & Gas Brand

Shell maintains status as the world’s most valuable Oil & Gas brand with a value of US$36.8bn Strategic divestment and marketing communications help to strengthen brand Brand value growth rates of >40% mean Sinopec and PetroChina could overtake Shell this year Every year, Brand Finance values the brands of thousands of the world’s biggest companies. Brands […]

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Real People appoints new staffing director

Sense has promoted account director Kelda Reddrop to head up its staffing arm, Real People. In her new role as staffing director, Reddrop will oversee all aspects of Real People, including the recruitment, training and management of brand ambassadors. Answering consumers’ growing demands for authenticity and credibility from brands, Sense launched Real People in 2016 to strategically […]

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Advantage Smollan to acquire Combera Group GmbH

Advantage Smollan Limited has announced its pending acquisition of Combera Group GmbH. Combera is a specialist in outsourced sales, merchandising, auditing, activation and engagement with operations in 13 European countries and a partnership network that extends to many more.  The completion of the acquisition is subject to customary closing conditions, including receipt of all necessary […]

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Produce UK launches Skip Gallery

This March sees the installation of a skip in Hoxton Square. The skip forms the heart of a new series of conceptual art events in London. With themes of death and love, the series of installations will bring art to unexpected places. Skip Gallery has been created by Catherine Borowski, Managing Director and Founder of […]

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Tu at Sainsbury’s takes its fashion inspiration to the streets with a weather activated, DOOH Campaign

Tu at Sainsbury’s has taken fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. In a fashion industry-first, the weather activated campaign promotes a range of looks from Tu’s Spring collection, which will react and change in accordance with Britain’s erratic […]

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FMBE Awards Team Announces Brand Engagement Week

FMBE Awards has announced a bold new initiative that is set to harness the energy of thought leaders and core protagonists of our industry. Brand Engagement Week, 16-22nd October 2017 is set to give access and insight into the people, process and technology that underpins live and interactive sales and marketing. Events Director for Brand […]

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TRO appointed to deliver UK’s first ever EV centre

Following a competitive pitch, the retail division of experience agency TRO has been appointed to deliver the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster. Launching Spring 2017 in Milton Keynes, the EV Centre will unlock the true potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first […]

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Superdrug retains N2O to manage Superdrug Experience programme

After a competitive pitch, brand activation agency N2O has been re-appointed by Superdrug to manage all experiential and shopper marketing activity in the ‘Superdrug Experience’ programme. N2O South, based in Maidenhead, Berkshire, has been delivering campaigns for Superdrug and its key suppliers – including Coty, L’Oréal, Procter & Gamble and Unilever – in stores across […]

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Dassault Systèmes enables DS Automobiles to transform the showroom with immersive VR

Dassault Systèmes has announced that DS Automobiles, the premium brand of PSA Group, is using the “Virtual Garage” industry solution experience to fully support the launch of its new SUV, DS 7 Crossback, unveiled at the 87th Geneva International Motor Show.  With this, DS Automobiles transforms its showrooms and invigorates the car buying experience by […]

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Walkers sample ‘Cheers and Onion’ packs to Leicester City fans

Walkers will be gifting fans a special edition of their new ‘Snap and Share’ packs – the appropriately named ‘Cheers & Onion’ at Leicester City FC’s UEFA Champions League match against Sevilla on March 14th. Mirroring the recently launched range of Walkers sharing packs which are adorned with selfie-ready cheering faces, these limited edition smaller […]

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Spafax appoints sales heavyweight to lead its media sales division in Europe

Spafax, provider of in-fight entertainment and entertainment curation, media sales, and content marketing, has announced the recent appointment of Tullia Vitturi di Este-Lochra as head of luxury & international partnerships. Vitturi di Este-Lochra leaves the position of head of luxury at the Wall Street Journal, London to take up the position, in which she will be […]

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Amplify visualises sonic food for SONOS, Spotify and Selfridges Pop-Up

Amplify has been tasked by SONOS to create an ultra-slick Selfridges window installation that celebrates the brand’s partnership with Spotify by translating a digital playlist into the physical world. To mark the fact that the SONOS x Spotify partnership is the official music provider for Selfridges’ wastED London pop-up (a restaurant featuring menus based on […]

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Weezevent launches in UK and Ireland

After many years in France and Canada, Weezevent will now open the doors of its first UK office in Manchester to offer Weezevent cashless solutions to UK event organisers.  The UK operation will be headed up by Benjamin Garner who previously worked at Ticketmaster. Pierre Henri-Deballon and Sebastien Tonglet, two former events organisers who wanted to […]

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Smith & Sinclair bring The Flavour Rooms to Carnaby

Following the success of pop-ups at Sanderson and Bluewater in 2016, Smith & Sinclair return with The Flavour Rooms, Carnaby. Partnering with Tanqueray London Dry Gin, Smith & Sinclair are presenting a one-of-a-kind cocktail bar downstairs serving a bespoke collection of four Tanqueray cocktails which guests are encouraged to get creative with, letting their imaginations run […]

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The Partners and other WPP agencies create new brand campaign for global children’s charity

Global children’s charity Theirworld has launched a campaign, created by The Partners in collaboration with other WPP agencies, to expose the hidden values and behavioural codes of gender inequality. #RewritingTheCode aims to raise awareness of the attitudes that prevent girls and women around the world from achieving their full potential. Theirworld has teamed up with WPP agencies […]

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Farnborough International appoints GES as strategic partner for new venue

Farnborough International Ltd has appointed GES as official delivery partner for the new Hall 1 at Farnborough International Exhibition & Conference Centre. The new venue, which opens in spring 2018, is set to become one of the UK’s foremost meeting and exhibition destinations. The purpose-built structure boasts more than 20,000sqm of flexible event space, including […]

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Pictures Experience launches ‘Panoramic Selfie’ image technology in UK

Pictures Experience has launched a new high-tech version of the selfie, which starts with a close-up and then zooms out further and further so the picture includes surrounding scenery. Created for use at festivals and outdoor events or as a part of experiential campaigns, the new Panoramic Selfie works by combining close-up selfie images taken […]

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JD partner with Matchroom Boxing in first partnership of its kind

Sports fashion retailer JD has partnered with boxing promoters company Matchroom Boxing. The partnership will see JD become Matchroom Boxing’s Official Retail Partner in the first long-term deal of its kind for the fight night promoters. JD will receive significant in-ring and ringside branding. The partnership launched ahead of the Haye-Bellew fight press conference, in […]

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ibis appoints Splendid Communications as PR and social media agency

Splendid Communications has won ibis, AccorHotel’s economy hotel chain, via a competitive pitch process. The agency will manage the press office for ibis, ibis Styles and ibis Budget and deliver content creation for the ibis UK social channels. The team will be helping to generate brand awareness through creative campaigns bringing to life the brand’s […]

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Projection Artworks helps Talon & OMD reveal ‘Walkers Super Sofa Roadshow’ winners

Projection Artworks has been enlisted by Talon and OMD to bring fanfare to the weekly winner reveals of the ‘Walkers Super Sofa Roadshow’, part of the brand’s UEFA Champions League sponsorship. The projection-mapping show builds anticipation around the ‘Walkers Super Sofa Roadshow’. The competition, managed by World of Initials, runs in-store across 100 national retailers […]

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Peugeot 3008 suv and Judy Murray create doubles partnership

Peugeot Ambassador, Judy Murray, and the new Peugeot 3008 SUV have formed the ultimate doubles partnership, after the Scottish tennis coach and mother of tennis superstar brothers, Andy and Jamie, took delivery of a 2.0 BlueHDi 180 GT model. Presented by Peugeot head of communications, James Parfett, the vehicle was prepared by Hardie’s of Stirling. […]

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Chris Wood appointed Chairman at Produce UK

  Produce UK has announced  the appointment of Chris Wood to the role of Chairman at the artistic event-making and placemaking agency. Catherine Borowski, agency Founder and MD has been working with Wood as a consultant for the last year, and has agreed a deeper, more formal working partnership as the agency enters its next […]

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Smartbox selects TeamHaven in Pan European deal

TeamHaven has been selected to manage Smartbox’s European retail field account managers who help to increase product sales across their major retailers in Europe. Smartbox required a solution more suitable than a classic CRM system to both manage their field team and be capable to operate within the complex retail channel. TeamHaven was selected to help […]

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Promohire and jackanory team up for Cadbury Creme Egg Spotter’s bus tour

Promohire was appointed by brand experience agency Jackanory to support the latest Cadbury Creme Egg campaign. Cadbury has teamed up with Sainsbury’s to launch the Creme Egg Spotter’s Hide Bus which is touring stores across the south-east. This activity is providing an egg-citing opportunity to sample a delicious Cadbury Creme egg treat from the on-board […]

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Matt Vandrau and Jeff Shifrin named co-CEOs of CSM

CSM Sport and Entertainment has announced a global reorganisation of its individual agencies under a single, unified brand presence – CSM. CSM was formed, in 2011, from a collection of agencies with a depth of capabilities, expertise and experience in multiple disciplines that has grown to include 26 offices in 18 countries with over 800 […]

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Bridgestone return to the Geneva Motor Show 2017

Bridgestone will be back at the Geneva Motor Show with a strong message of supporting every individual through innovation and partnership. The Bridgestone booth in Hall 6, Stand 6253, spotlights Bridgestone and Firestone brands’ latest developments in Europe and will hope to capture people’s attentions. Bridgestone’s TOP Partnership with the International Olympic Committee will take […]

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Timebased appoint new chief operating officer

Creative live events agency Timebased has appointed Jane Baker to the newly created role of chief operating officer. Baker joins from brand experience agency 2Heads where she was commercial director. Working alongside Timebased founder, Richard Dodgson, Baker will be responsible for leading the 18-strong agency team, developing the overall business strategy and will play a […]

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P&G creates VR experience for latest Gillette ProShield razor launch

Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality experience at supermarkets and pharmacies across Australia. Designed by BEcause, the Gillette ProShield VR Experience aims to give Australian men an entertaining and immersive insight into the new razor, which features dual lubricating strips before and after the blades. It is […]

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Freeman launches digital products division in EMEA

Freeman will unveil its new EMEA-based digital event technology team at International Confex 2017, which is taking place on 1 and 2 March at Olympia London. Adam Jones, co-founder and former CEO of Showplans, has been appointed as director – Digital Products, Freeman in EMEA, overseeing the entire digital event technology portfolio. Jones heads up […]

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Bluewater’s Plaza set for Leisure Expansion

Designed to enhance the Plaza experience for guests, the plans include the creation of four new screens for Bluewater’s Showcase Cinema de Lux, as well as three new restaurants, and two new leisure spaces. Work has already begun on-site and is due for completion by Christmas 2017. As part of its upsize to 17-screens, Showcase […]

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The Specialist Works & Roast appointed by Hastings Direct

Hastings Direct has appointed media agency The Specialist Works to handle its UK media planning / buying, as well as digital agency Roast for PPC and SEO. The agencies were appointed after a comprehensive pitch process that included agency brands from several global networks including the incumbent, RAPP which will still provide creative and production […]

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Mattel Play! Liverpool strengthens its team with marketing appointment

Mattel Play! Liverpool has appointed a new full-time Marketing Assistant to further strengthen the team at the Albert Dock attraction. Tom Bolger, 24, has been promoted from his role as staff supervisor, with his new position focusing on social media coordination, business and media liaison, marketing and events planning, plus driving innovation and new content […]

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Userfarm to help give Earth Hour 2017 the ‘crowd treatment’

Userfarm will help create inspirational video content for the world’s largest grassroots movement for the environment, WWF’s Earth Hour. As Earth Hour celebrates its tenth anniversary, Userfarm is inviting its global crowd of more than 120,000 innovative filmmakers to create engaging, emotional films about why people should take action and help #changeclimatechange. Since the first […]

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xAd announces expansion into nine European markets

xAd Inc has announced the launch of their location-based technology into nine new countries across the Nordic, DACH and Benelux regions, bolstering the number of unique devices xAd can reach across Europe to more than 100 million. xAd’s European growth has been fuelled by the demand from marketers and agencies to have the ability to […]

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the7stars revs up Suzuki and ITV brand partnership

the7stars and Suzuki have extended their award-winning #suzukisaturdays brand partnership with ITV and Ant & Dec’s Saturday Night Takeaway by introducing new talent and extending it into another market, the Republic of Ireland. The partnership will see the launch of an online content series, featuring Scarlett Moffatt, the new host on Ant & Dec’s Saturday […]

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Harrix Group acquires Itchy Feet

Harrix Group, which owns events organiser Wicked Student Nights and staffing agency StreetPR, is reinforcing its position in the youth marketplace with the acquisition of 10-year-old funk, rock and soul night specialist Itchy Feet. The Itchy Feet purchase will give Harrix Group’s events division a potential reach of 1.5 million students in 25 university towns […]

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Squeeze digital founder Nik Margolis to bolster Team Eleven’s challenger marketing model

A year after launching, marketing agency Team Eleven has announced the appointment of Nik Margolis as its new managing partner. Working alongside co-founders Sophie Gibson and Nick Gill, Margolis will be a key player in evolving Team Eleven’s unique model. Moving away from the traditional agency structure, Margolis will help build the agency’s network of […]

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FreemanXP appoints new strategy director to agency team in EMEA London

Freeman has expanded its agency team with the appointment of Emily Shaw to the newly created role of Strategy Director, FreemanXP in EMEA. Shaw joins from Geometry Global, where she held the position of strategic planner, global strategy development. During her nearly four years in the position, Shaw played an integral part in developing the […]

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PVE to play pivotal role in free golf show series

Provision Events (PVE) will play a pivotal role in the series of free golf shows to be hosted in 2017 by a partnership of American Golf, the European Tour and Sky Sports. Four shows are planned this year, beginning on Masters weekend, April 7-9, at ExCeL London, and PVE has been retained by American Golf […]

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Leicester City take on Ultimate Football Machine in Betstars Face Off challenge

Leicester City have put their skills to the test against the ultimate football machine – a robot constructed by a team of sporting experts – in the latest BetStars Face-Off challenge. Captured on camera by BetStars. The Face-Off challenges, from online betting site and the Foxes’ official betting partner BetStars, takes champions from the comfort […]

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Whole Earth announces new sport partnerships

Whole Earth has announced significant increases to its sports partnerships for 2017/18, to reinforce its proposition of fuelling healthy living and exercise. The brand has announced two new high profile partnerships; one with global sportswear and equipment brand Reebok, and another with England Netball. Whole Earth’s existing agreement with the British Triathlon Federation has also […]

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Red Marlin announces new appointment

Red Marlin will manage the UK launch of De Bowers’ new product for the classic car market, the De Bowers motor file, as well as conducting ongoing media relations and digital activity. “The De Bowers motor file is an innovative product designed to set a new industry standard in formalising the way in which a […]

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Amanda Vine joins 2Heads from Jack Morton Worldwide

Amanda Vine joins brand experience agency 2Heads as commercial director. Vine brings over 20 years’ marketing and event experience across sectors and media platforms, including her most recent position as SVP, group account director at Jack Morton Worldwide. In her role at 2Heads, Amanda will lead the company’s sales and marketing function globally, as well […]

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Sense shortlisted for an MAA #DoDifferent award

The Marketing Agencies Association’s #DoDifferent awards honour the year’s most innovative and groundbreaking marketing campaigns, and experiential agency Sense in on this year’s shortlist for its work with The Economist in the Long-Term Strategy category. Since its launch, the ongoing campaign has generated more than 27,500 subscribers in around two and a half years. 60% of people […]

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Shaftesbury serves five new eatery options to Chinatown

Shaftesbury has announced over 14,000 sq ft of new restaurant lettings and openings in Chinatown, London. The latest additions highlight the area’s diverse dining offer, which showcases East Asian culture that blends modernism with Far Eastern traditions. Natural fast food chain, Leon, have opened shop on Shaftesbury Avenue with a difference. The new venue offers […]

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Brand Belief embark on multi-brand roadshow

The annual Dinner to Dine For multi-brand, multi-channel Big Night In & Special Meal-treats campaign returns for the fourth time at the end of February 2017. Featuring three travelling Big Night In roadshows and supported by media, social media, promotional and trade support activity, the event organisers Brand Belief have combined key marketing disciplines into […]

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Mobile Technik announced as UK Promocube distributor

Mobile Technik has announced its appointment as the sole UK distributor of innovative German mobile event space Promocube. The Promocube is a versatile mobile event space that opens up to create a 36m² pop-up environment. From high-end VIP hospitality suites, experiential brand zones, TV studios and broadcast hubs to pop-up retail units for UK touring […]

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Fanomena GmbH and Leipziger Messe GmbH embark on two year partnership

Leipziger Messe GmbH, which, amongst others, hosts the DreamHack in Leipzig, embarked on a long-term partnership with Fanomena. Until 2018, all visitors, participants, and gamers will receive essential information about the event and offers of sponsors digitally. The DreamHack in Leipzig is the three-day gaming festival in the German speaking area. The Fanomena and Leipziger […]

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Kinetic launches first automated OOH trading platform with all major media owners in conjunction with Bitposter

Kinetic is launching an automated trading platform which brings together all major out-of-home media owners for the first time. The collaboration with Bitposter will offer an integrated trading platform to all major media owners including JCDecaux, Clear Channel UK, Primesight, Exterion Media, Outdoor Plus, Ocean Outdoor and Signature, as well other significant media owners across […]

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Shine Creative helps 2017 Durham University Charity Fashion Show become the most profitable student fundraiser in the UK

Shine Creative has been praised for its role in supporting the 34th Durham University Charity Fashion Show, in aid of the International Rescue Committee (IRC). Shine Creative was approached to act as a key creative sponsor for the event, themed Mavericks to Movements, providing marketing and branding support. The purpose of this was to boldly inject […]

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Omobono appoints Matt Warder as account lead on JLL

Omobono has appointed Matt Warder as account lead, where he will develop the agency’s global relationship with JLL. In this newly created role, Matt will ensure that the best talent, counsel and technology are deployed to help JLL achieve its strategic, business and communication goals. Formerly executive vice president at Edelman, Matt returned to the […]

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Momentum Instore showcases expertise at RDE 2017

Momentum Instore will present its range of services at RDE 2017, showcasing its installation expertise, asset tracking and store survey capabilities. Also on show will be the company’s latest reporting technology, including Momentum’s proprietary app for complete, real-time project transparency, its rapid retail response service and the newly introduced My Estate feature.  As Momentum Instore […]

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The Market Creative wins retained marketing brief with Plumbase

Following a competitive two-way pitch, Plumbase has reappointed The Market Creative for a retained marketing brief. The Market Creative has worked with Plumbase for five years as part its contract with Grafton Merchanting GB (GMGB), which also encompasses the Buildbase, Hirebase and Electricbase brands. As well as helping develop promotional campaigns and a comprehensive CRM […]

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UK start-up creates adverts the size of sky scrapers

New start-up, Lightvert Ltd., is set to disrupt the Digital Out-of-Home (DOOH) market with a new augmented reality solution called ECHO. ECHO is a patented technology that will take advertising to new dimensions of both height and engagement, producing huge digital images that appear as if by magic to the viewer. The technology creates a […]

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Intermarketing launches experiential offering

Integrated agency Intermarketing is launching a new experiential offering and bolstering its brand experience capabilities. Intermarketing X will enable clients to maximise customer engagement and business results by bringing brands to life through the art of experience.  The team has been appointed by Thomas Cook Media and Partnerships (business) as its experiential agency and is delivering […]

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Graeme Cade and Chris Wells appointed to Circle Research’s Management Board

B2B market research company Circle Research has promoted Graeme Cade and Chris Wells to the company’s Management Board.  Graeme and Chris will be joining managing directors Beth Pearson and Andrew Dalglish, chairman David Willan and financial controller Lynda Welch on the Management Board. “We’ve seen double-digit turnover growth in each of the last five years […]

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Hermes reports strong performance across its premier outlets

Hermes Investment Management has reported a significant increase in sales and footfall in 2016 across its three leading outlet malls. Clarks Village in Somerset, Freeport Braintree in Essex, and Junction 32 in West Yorkshire, collectively saw sales increase by 6.7 per cent and footfall by 5.8 per cent over the year. In December alone, 1.1 […]

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Eventbrite announces the launch of Eventbrite Venue

Eventbrite has announced the launch of Eventbrite Venue, a fully integrated booking, operations and ticketing solution tailor-made for music venues. The new product combines the capabilities of Queue, a company Eventbrite acquired in early 2016, with the ticketing power of Eventbrite through a single login and interface. Eventbrite Venue’s mobile-optimised platform consolidates and simplifies the […]

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Radisson Blu Edwardian London, Heathrow Hotel unveils ‘Brain Box’ Room

The Radisson Blu Edwardian London, Heathrow hotel, owned and managed by Edwardian Hotels London, is launching a ‘Brain Box’ room. The new facility provides a meeting space designed to encourage and inspire guests’ working efficiency and creative thinking. The breakout room combines simple solutions such as flexible furniture layouts and Squiggle glass, allowing guests to […]

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The Persuaders and Benefit bring the Brow Mobile to the nation

The Persuaders are embarking on a three-month roadshow with a mobile brow bar for Benefit Cosmetics. Launching on the 1st March, Benefit cosmetics’ latest activation, the Brow Mobile, will tour the United Kingdom on a mission to transform the nation’s eyebrows. A customised Land Rover in Benefit’s signature pink,manned by experienced brow experts, including appearances from […]

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Rory Sloan joins Avantgarde

Rory Sloan has been announced as the production director at creative agency Avantgarde. Sloan, who has over 20 years’ experience in the events industry, has also joined the ILEA(International Live Events Association) where he is part of the events and programmes committee. Sloan has spent the majority of his career as director and part of […]

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Seven Dials announces calendar of events

Shaftesbury has announced the 2017 calendar of events taking place in Seven Dials. The location will host four free one-day events over the course of the year. Each individual event will be accompanied by an extended in-store and online campaign. Launching on March 8, Seven Dials will celebrate International Women’s Day with a ticketed ‘in […]

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New team leadership at Blackjack Promotions

Blackjack Promotions has promoted two members of its team to senior positions – both within a year of joining the business. Andy DeVito has been appointed head of experiential, while Fiona Tindall becomes head of domestic retail. DeVito returned to Blackjack last year as account director. He has experience in travel retail marketing, having joined […]

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Conran Design Group reinvents The Tidyman brand identity for Keep Britain Tidy

Conran Design Group, part of the Havas Creative Group, has partnered with Keep Britain Tidy on a new brand identity including the redesign of the charity’s ‘The Tidyman’ symbol. The focus is on reinstating Tidyman’s iconic status and integrating him more clearly within the organisation. Keep Britain Tidy Ambassador and TV presenter Kirstie Allsopp unveiled […]

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BMW partners with Selfridges for sustainability initiative

BMWi has announced a partnership with Selfridges to coincide with the store’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail. BMWi represents a new understanding of premium that is strongly defined by sustainability, and as such, is a […]

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Sense launches charity-led email amnesty to boost collaboration

Sense has introduced an email amnesty during February 2017 to reduce the volume of internal emails sent between its team members with the aim of improving performance and creating a better working environment through more direct collaboration. Plus each percentage drop in the number of internal emails triggers a donation to the charity Mind. “We’re […]

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Sense New York appoints Ian Priestman as operations director

Following its recent launch, real world marketing agency Sense New York has bolstered its senior leadership team with the appointment of Ian Priestman as Operations Director. Priestman boasts an impressive track record in experiential marketing, most recently at Blackjack Promotions, where he spent 10 years – five as Project Director and five as Head of […]

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Chinatown London reveals Chinese New Year Marketing Campaign

To showcase the cultural and culinary delights of Chinatown London, as well as the bold and authentic Chinese New Year 2017 celebrations, Shaftesbury commissioned a short promotional film to be hosted on the website and via social media channels.  Shot in an interlinking and fluid-movement style, the one-minute film features seven different cuisines available in […]

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React Surveys is awarded ‘elite status’ by MSPA

For the first time, the Mystery Shopping Providers Association (MSPA) has awarded ‘Elite Status’ to a UK service provider for two successive years. Jill Spencer, director of award-winner React Surveys says: “This recognises the maturity of mystery shopping and its vital role in making high street retailers competitive with online alternatives. They increasingly recognise it’s […]

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Deliveroo chooses Hope&Glory for consumer press office and campaign duties

Hope&Glory agency will work alongside Deliveroo’s in-house team to deliver a series of brand campaigns. Deliveroo was founded in 2013 by William Shu and Greg Orlowski and now works with over 16,000 restaurants, as well as over 20,000 riders.  Headquartered in London, the brand has a presence in more than 70 cities across the UK. Kate […]

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Kinetic launches KineticX to connect location-based technology start-ups with brands

Kinetic has launched KineticX, the world’s first start-up incubator focused on location advertising technologies in the Out of Home space. Recognising the increasing rate of technological advancements impacting the location and out-of-home advertising market, the programme will actively shape how brands will connect with audiences on the move well into the future while offering brands […]

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National Stationery Week launch competition aimed at retailers

Retailers are being encouraged to show off their stationery displays  to support National Stationery Week, boost sales and remind customers that everyone needs stationery in their life. Calliope Gifts in Dorking experienced a 111% increase in stationery sales during National Stationery Week, which continued above normal levels for over three months afterwards. This year National […]

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Strawberry Energy, MKTG and Cancer Research roll out of 10 smart benches in London

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches (#SmartBenchUK) with contactless technology in time for World Cancer Day on 4th February. The solar-powered benches enhance public spaces by providing mobile device charging ports and free Wi-Fi access, as well as in built […]

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Guinness World Records relaunches staff engagement products

Guinness World Records has relaunched its staff engagement and team building portfolio, taking delivery of the events in-house to ensure a bespoke service. Entitled Guinness World Records Engage, the tried and tested suite of products will be created and delivered by a dedicated in-house team and sold through the company’s commercial division as well as […]

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Provision Event’s Supercar activation proves popular at European Tour

Four golf fans won the use of a BMW i8 supercar for a weekend in an interactive promotion hosted by Provision Events (PVE) at the European Tour  The most popular area in the European Tour’s spectator area was undoubtedly the BMW ‘welcome village’, was situated in the European Tour’s spectator area which featured a nearest-the-pin […]

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2Heads expands following new business wins

Brand experience agency 2Heads has expanded its UK team in response to a number of new business wins. In the last two financial years to July 2016, the agency has grown turnover by over 50% to an all time high of £16.5m ($20.3m) as a result of new business growth. Wins from new and existing […]

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Jones Joins Provision Events

Provision Events has appointed Simon Jones, formerly event director with the Golf Show Group, as its new head of sales and business development. Jones, 25, began his career as an assistant in the pro shop at Beauport Park Golf Club, in Hastings, before working his way up to an assistant manager position with American Golf. […]

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Tech-based case study service adjusts its pricing model and boosts writing service

CaseStudyNinja.com has announced the re-launch of its case study service offering with an enhanced writing service and new pricing model, in response to increased business demand for its end-to-end case study service. Initially launched as a new cloud software product and support service in June 2016, the tech start up discovered that its customers preferred to […]

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Gillette enters eSports through global partnership with ESL

Gillette has announced a new partnership with ESL through a sponsorship of the League of Legends Intel Extreme Masters (IEM) World Championship in Katowice, Poland from February 24-26, 2017. Leading Gillette’s entrance into gaming is the brand’s first ever eSports athlete, Enrique “xPeke” Cedeño.   xPeke is qualified to join Gillette’s line-up of athletes from his […]

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Wall’s and iMP embark on 60 day sampling roadshow

To celebrate their re-branding and to drive sales of Ready Baked Microwave Sausages, Wall’s have embarked on a two month roadshow to deliver over 50,000 samples of their ‘delicious in one minute’ sausages to the nation. Leeds based experiential agency, iMP have converted a seven-metre long Mercedes truck into a bespoke sampling unit. iMP sourced, […]

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Virgin Trains launches data-driven DOOH campaign

Virgin Trains on the east coast is launching a data-driven Digital Out-of-Home campaign aimed at car drivers to remind them that there is a stress free and viable alternative. The reactive campaign automates messages based on local traffic data and vehicle recognition technology, to add relevance and context to messages that will be deployed on […]

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Natural History Museum hosts ‘Timeless Treasures’ book launch

The Earth Hall at the Natural History Museum was selected as the venue for the exclusive book launch of Rutland Hall Publishing’s ‘Timeless Treasures’, a hardback showcasing regal Indian weddings on 25th January. The Museum welcomed over 300 guests who spent the evening exploring the regal culture of Indian marriages, characterised by abundant gift-giving and […]

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Wasserman hires Miss Selfridge’s head of marketing Jade Garrow Newport as business director

Wasserman has announced the appointment of Jade Garrow Newport as a business director to its experience division. The new hire represents the agency’s focus on bolstering its senior team and strategic capabilities. Garrow Newport will be responsible for ensuring consistency across the division’s strategy, as well as nurturing senior client relationships – both new and […]

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NexusEngage brings interactive Play to Win activation to The Oracle

As part of their ongoing Riverside redevelopment, The Oracle tasked NexusEngage with driving footfall to their restaurants in a fun and innovative way whilst also taking advantage of an empty retail unit. Following Play to Win’s previous success at West Quay, NexusEngage brought the activation to Reading’s largest shopping centre. The empty retail unit has […]

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MKTG announced as lead agency supporting Cadbury’s Premier League partnership

The Premier League and confectionery brand, Cadbury, have come together to announce an exciting three-year partnership, kicking off from the start of the 2017/18 season. This agreement brings together two iconic names that have a unique place within popular culture, and the hearts of people across the country. For Cadbury, the nation’s favourite chocolate, this […]

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dyzio sets out to help influential campaigning

dyzio, a technology platform that promises to streamline influencer marketing on a global scale, has launched in beta with the backing of UK digital entrepreneurs. dyzio is the first of its kind in the marketing tech arena and a solution to the complex world of influencer marketing campaign management. It will enable collaboration between brands, […]

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Natural Insight signs up Rhoddy Marketing Group

Natural Insight, a leader in enterprise cloud and mobile applications for retail merchandising and workforce management, announced today that Rhoddy Marketing Group has signed on as a new client. The Toronto-based marketing firm is known for creating memorable brand experiences for its clients such as Tim Hortons, WestJet, Volvo and Facebook.  From consumer events to […]

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McCann Central and Circle Agency create third annual Warmth Week for Vaillant

Launched on ‘Blue Monday’ (January 16th) the integrated campaign was designed to spread warmth and joy to cities across the UK, on what is often reported  to be the most depressing day of the year. The experiential campaign included the creation of the world’s largest bean bag, located in Manchester’s Piccadilly Gardens.  Visitors to the 53.39m3 […]

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Noonah brings 7upFree photo experience to Canary Wharf

7upFree commisioned Noonah to install a branded Magic Mirror booth at the Lumino City Ice Rink in Canary Wharf. The Magic Mirror technology is concealed behind the mirror glass of the photo-booth. The customisable camera takes full length photographs of the guests which can be both instantly printed and easily emailed to keep as a […]

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